“We would like to apologize to the user for the error on our part this morning”
You've gotta love the PR bullshit of it all. Someone intentionally chose to write the headline as:> TikTok: An update on recent content and account questionsAnd not something more honest like:> TikTok: An apology about a content moderation mishapThis is done to imply they did nothing wrong at the first glance, and then concede they did something wrong but will do better later on in the article.It is also convenient that they first draw attention to the author of the video being associated with:> (1) Terrorism or terrorist imagery, (2) Child exploitation, (3) Spam or similar malicious content.And then immediately after concede that the video was removed because they messed up:> Due to a human moderation error, the viral video from November 23 was removed. [...] it should not have been removed.If companies want to know why they can't regain trust and aren't given the benefit of the doubt, it's because they cannot be honest in situations like this. PR in the 21st century is about communicating how you have in fact messed up because you are humans, not trying to gloss over it and distract from it like some corporate overlord.