Google Takes on Uber with New Ride-Share Service
I predict this will fail as it is described today. Because it pays little and is meant to find people on the way already, 1) people won't be dedicated to driving people, 2) which will make it unreliable to get a ride, 3) which will cause people not to use it or at least not rely on it. Also, with little money, 1) whole segments of the (population (especially in the bay area) won't be incentivized by the money, 2) people will be less likely to go out of their way to pick anyone up, and 3) one or two annoying ride sharers will cause drivers to decide picking people up isn't worth the occasional annoyance.