How to tame the tech titans
I am surprised there has not been an antitrust case against Google and Facebook. Google is definitely abusing the monopoly position it has in search. The claim that any user can switch to Bing by just typing in a different URL is ridiculous.The remedy that the original article suggest is right on point. The way search systems work these days is by learning from how users interact with them. Google's market share ensures that it will always have access to more tail queries and user's intent while asking them. Building a better search engines than Google is no longer about hiring engineers or investing in data centers, it is about having access to the data that Google has on searches. Just like the DOJ forced Microsoft to document and provide API's that were being used by IE and Office to all software companies, a case today that forces Google to share all the data that it collects on searches would help break its monopoly.