Facebook Pages: Why I don’t like Nest thermostat or anything else anymore
This is pretty simple: just don't "Like" anything. Seriously. It didn't take an oracle to figure out that "Likes" were always going to be a gateway to direct advertising.And for things you "need" to "Like" (eg to enter a contest or get access to something) then just use a dummy account like many do for playing Facebook games, for much the same reason: (almost) no one wants to spam their friends with "I milked a cow!" messages.This is Facebook's (and Twitter's for that matter) biggest problem: their apparent monetization paths are at direct odds with the user experience.