How Duolingo got 110M users without spending on marketing
The title of the article belies its content. Several examples of marketing are cited:- They identified a market: people who want to learn a language as quickly, easily and inexpensively as possible.- They analyzed and understood the needs and desires of the target market. Presumably they further segmented the market.- They created an offering that met the needs of the segment(s) they were going after.- They deliberately positioned their product so as to attract as large a share of the addressable audience as possible .- They increased awareness and trial of their product via word-of-mouth, an age-old marketing communications tactic.This is marketing.