Apple rejects appeal from email app Hey
I don't think picking a fight with Apple as a PR strategy is a good move. The rules on the app store are very clear, if you're charging a subscription for functionality you're providing through an iOS app, that subscription must be available through Apple's payment system. I know people don't like that, but it's not unexpected. So given that Hey knew the rules, it seems a bit manipulative for them to submit their app and then go on a massive PR campaign about how outraged they are. I understand that they may feel that the app store rules are unfair, but this whole fanfare seems ridiculous to me. Instead they seem to think that they're going to benefit from picking a fight with Apple - it reminds of small youtubers who make expose videos about big youtubers to try and get people''s attention.