Why everything looks the same
There is widespread realization that people don't care about YOUR website YOUR company or how smart YOU are - you might want to stand out and be cool - but people want to do THEIR business be done with it and go on with their lives.If I go to supermarket I don't want "shopping experience" - I want to buy bread and eggs - set your shop in a way where I can do it quickly and I will be coming back.There are of course places/events where it should be an experience, like if I go to fancy restaurant I want "fancy dinner experience". When I am on the road and have to just eat something McDonalds does the job 10 mins and I am out even if it is not best choice food wise.So setting up your page if it is webshop or streaming service - I don't go there to wonder how cool web design might be - I go there to buy stuff or start video.