The rise and fall of AMD: How an underdog stuck it to Intel
It's not so much that AMD "stuck" it to Intel as Intel shot itself in the foot. The only reason AMD was successful was that Intel made a gigantic mistake in NetBurst ("10 GHz or bust!")When Intel finally rectified that mistake and released Conroe it was game over for AMD. AMD simply can't compete with Intel whether in architecture or fabrication.What AMD could've done was to concede the PC market to Intel and focus on the emerging mobile device market - the classic disruptive attack. ARM went that route and now has a market cap that's 10X bigger than AMD. Qualcomm adopted a similar strategy with Snapdragon and now has a market cap equals to that of Intel's.Lesson: never fight a dominant incumbent in its own game. You will get killed. Play a different game. Better yet, invent a new game where you know the rules best.