A New Search Engine
They talk about using query logs to optimize their search results:>Queries performed by people, if associated to a web page, serve as even cleaner summaries than anchor text. This is because all the logic put in place by the search engine, who resolved the query with a list of web pages, and all human understanding and experience that led one to select the best page from the offered result list end up embedded in the association .This would seem to present a "rich get richer" problem where the oldest links that have the largest click-through tend to float to the top making it difficult for a new result that may be "better" to appear high in the search results.   Anyone know how search engines tackle this problem?