Dear Gap, I have your new logo.
Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil"  back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be great? Rarely. But it'll be good enough for most, and if it's not, they're out nothing. See 99designs.com.This seems like classic game theory. While it's in the design industry's collective best interest to never work on spec like this, it might be in an individual designer's best interest to design Gap's logo for free. And even if it's not, if most of them think it is, you've still lost. Believe me, I understand that Gap's move here is a slap in the face, but many designers out there will do it anyway, just for the chance to say they designed Gap's logo.