Amazon intentionally made it hard to cancel Prime subscription in secret project
I canceled in January. It takes several clicks through buttons and sometimes small links. It alternates the styles with negative or positive wording sentences, alternate offers. They try to convince you to get an email reminder 3 days before the renewal date instead of canceling. After you canceled, the only call to action on the confirmation page is to cancel the cancelation. You immediately get an email to easily cancel the cancelation as confirmation that you canceled.I was prepared for a dark pattern fight, I was not disappointed!