Guide to Sending Email Like a Startup
It's mentioned in there, but I really want to emphasize how important it is to ditch the do-not-reply return address and, in fact, to have actual people read every single reply.We get great suggestions, feedback, sales opportunities, etc. from replies to automated messages. We don't get many complaint emails, but when we do the author seems to think they're yelling into a void. People seem genuinely impressed when they get at thoughtful reply back and sometimes it changes their whole impression of us.