What's so hard about PDF text extraction?
A lot of people here seem to knock PDF, but I love it.  Anyone who has tried to use OpenOffice full time probably does too.  We have 'descriptive text' in MS various formats, or even html/css.  The problem is every implementer does things in slightly different ways. So my beautiful OpenOffice resume renders with odd spacing and pages with 1 line of text in MS Office.  With PDF, everyone sees the same thing.