Paulo Coelho advertises on Pirate Bay front page 
Paulo Coelho is really amazing! He thinks differently. I agree with his ideas that if P2P sharing is the way of introducing artist's work and a good idea doesn't need protection. Of course, if the people know that your book or your music is very good, then for sure, they will buy the hardcopy or the cd because they want to own a product which was written or produced by well-known writer or musician.