Nike Says Its $250 Running Shoes Will Make You Run Much Faster
There's something interesting at play here — clearly, they're selling these shoes to enthusiasts, rather than just targeting elite athletes.While I can see a competitive athlete reaching for whatever legal means they can to try and buy themselves a victory or podium or some other high-profile result that buys them sponsorships, there's just no good reason why amateur runners should care — you don't magically become a fitter, better runner by posting faster numbers through fancier shoes. Selling people on to the idea that they _should_ care about this is, depending on perspective marketing at either its finest or at its worst.