Google Tried To Buy Color For $200 Million. Color Said No.
I might be the only person in the universe who thinks Color is a fantastic idea, but not because it's trying to be an uber-cool new social network.Location-based photo sharing is an incredible idea.  When I'm at an event -- say, a concert -- there are hundreds of people around me taking lots of different pictures.  I want those pictures, but I don't know any of those people.  Imagine going to a venue, not bringing a camera, but still coming away with awesome, memorable photos of the band, from people that have nice equipment and know how to take photographs.I'm not sure it justifies the huge valuation, but I can easily see why this product had the potential to be a huge player in the photo-sharing space.  I feel like the press from their first round caused such an unnecessary uproar around their brand that coming back and producing a humble, useful app was nearly impossible.That said, I probably would have taken a $200 mil payoff for an idea for an iPhone app.