How to Sell – a guide for SaaS startups
> Common mistakes made by salespeople and founders:> - Thinking their goal is to close a prospect on the first call> - Giving a full demo and presenting pricing on the first call> - Prematurely trying to shorten the sales processThese are mistakes? Having been on the receiving end of many "sales processes" I would say the shorter the sales process, the better. I often feel like companies who are too deep into doing high touch sales don't really respect my time and are shocked when I tell them to cut to the chase and yes, I do expect to hear about pricing on the first call, otherwise there won't be another call.Disclaimer: I have zero patience for abundant sales processes.