Google’s top search result is Google
Many of them save me extra clicks which is convenient. Google translate, maps and search has no competitors that even come close in terms of quality. I will get mad when those products have better alternatives but it's not the case. Build better alternatives and I'm on board. In the end, Google is a business - I would promote my own shit on the first vertical as well.
One thing that pisses me off is the AMP ordeal but, other than that, I extract value from Google.I am on Google to find results to my questions - I want the quickest exit and that's what they provide. If they fail to do that they back down trust me, these guys watch "the numbers" carefully.