Waymo Launches Its Self-Driving Armada
"Waymo" was invented so that the press would stop calling them Google cars, because in case things go awry, Google as a whole would be under fire. This way "Waymo" (effectively a department of Google) can be thrown under the bus effortlessly with no PR damage to Google.They don't want people thinking of Google when their cars are holding up traffic, turn out to be assholes when merging or changing lanes, or cause a fatal accident. Thus, Waymo.