Betting on things that never change (2017)
What rings true for me in this article is the notion that, as a founder, it’s better to pick a problem space than it is to pick a solution. Amazon chose to live in the problem space of how to bring consumers more products, more conveniently, at a lower price. Geico chose a similar goal but in insurance.Technical founders often focus on a particular cool way of solving a problem and burn lots of capital building that thing. Sometimes the thing is the right thing and everyone makes money. But sometimes it’s not. Yet if you stick with the same problem space for long enough, and aren’t too connected to your particular solution, I think you have a greater chance of succeeding.Okay, go ahead and poke at my pontifications now. I’m ready.