37signals: A/B testing part 3: Finalé
I would love to see the data sets that support the lifts - those little "up 3.49 / down 3.38" can get notoriously tricky in terms of statistical relevancy using GWO or otherwise.Also to note, I often find that radical new variant designs for well established clients have rapidly diminishing returns.Sometimes the sheer "newness" can skew the data as folks sitting on the fence (returning visitors) push the convo data up.All that said, I'm a fan of the new look and feel, fun to watch 37signals influence turn the market - expect to see lots of similar looking stuff in the future.