Visualisation of the expansion of IKEA
I really didn’t know that Germany was and still is such an important market for IKEA. It’s the country with the most stores (eight more than the US, but Germany has less than a third of the inhabitants of the US and is much more densely populated).It looks like some smaller European countries might have a higher store per person count (Netherlands, for example), but of all the larger countries Germany has the most stores.I wonder why IKEA expanded into Germany early and hasn’t lost steam since.