Ideas on how to improve customer conversion and ease of use
Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and click it again, which usually means "reopen", you instead get scrolled down to the bottom of the page.Do you trust any advice they have about user interfaces?