Product-focused and sales-focused companies
From what I've skimmed, the author blames sales-focused companies for being too obsessed with capturing value. And this is a bad thing.He also blames product-focused companies for being too obsessed with delivering value. And this is a bad thing.His silver bullet at the end seems to be that the company should be marked-focused. Which appears to be shorthand for both delivering value and capturing value. Ie, being sales-focused or product-focused is bad. Instead, you should strive to be BOTH!It seems analogous to me telling NFL coaches that being defense-focused is bad because they won't score very many points. And being offense-focused is also bad, because they will give up too many points. Instead, they should focus on BOTH!Maybe I'm being naive, but this seems a tad obvious, and not all that useful.