New mystery AWS product ‘Infinidash’ goes viral despite being entirely fictional
This reminds me of a practical joke a co-worker and I pulled some years back, we made up a new project called the LMNOP project (just letters out of the alphabet). We used a program i wrote based on the old foggy where whenever we would see a good BS line from an email or document we put it in the BS generator DB. We had the program spit out several pages of total BS and some fake but impressive looking diagrams made up of a bunch of boxes with random letters as labels and lines between them. We did put some actual sentences of our own in the beginning and end to hype it. 
Then we set the trap and left it on the copy machine half copied and walked off. Within a couple of days, bootleg copies were flying around and someone scanned it in and it was being emailed around. A lot of people in our department and even other departments were asking about it. If someone asked us we would say "sorry I can't discuss it" in a very mysterious way. Then we started hearing other people saying that same phrase when they were asked about it.
The whole things started to take on a life of it's own, we joked about how it was like a Dilbert come true and there would be an entire team headed by a director with a budget running a program that was fake. 
Of course that never happened, our director called me in and had a copy of the fake document, and said "this looks like something you may have had something to do with ?".  I laughed and said just having a bit of fun. She sent out a blast email telling everyone that it was a practical joke gone viral and for everyone to ignore it. 
Even so, for a long time people kept coming up with conspiracy theories that was a cover story. 
It just shows how people like believing stupid stuff.