Now Bigger Than eBay, Shopify Sets Its Sights on Amazon
As someone who worked developing Shopify apps (NOT a Shopifyt employee to be clear), I can attest to the incredibly high percentage of shops that evaporate from the platform on a nonstop basis.Something like 80% of the people that would install our apps in their shops would be gone or in limbo after a couple months.  (Not an app uninstall, their shops actually no longer existed.)The charts we see from Shopify like this always say "Number of merchants" and the number climbs up towards a million, but at what point do they start excluding their delinquent/disappearing merchants?  I'm not convinced they're factoring in churn.