Facebook's Zuckerberg Preaches Privacy, but Evidence Is Elusive
Two points:- Focusing on adding e2e encryption for messaging services serves as a nice deflector for FB's privacy issues. Their advertising systems aren't going to change in terms of efficacy and revenue potential if private messages between users are inaccessible to Facebook. I'd be surprised if they're using this data anyway, but it's Facebook, so who knows. In any case, expect the messaging to focus on increasing privacy through message and video encryption, which completely ignores the underlying issue of profile-building and behavior modification that Facebook's non-messaging platforms allow, and which I didn't seem to hear any plans around addressing.- IMHO, pretty much all posturing around privacy by Facebook should not be taken seriously until they announce a change to their business model. Since they haven't, it doesn't take much effort to tease out the rest: their business model relies upon surveiling user behavior and selling behavior modification products, so you can expect no announcements around product changes that would undermine those efforts significantly in the name of privacy until their business model changes. Everything until then is just at best noise, at worst dishonest framing to take the heat off of them by those who are ignorant of the underlying dynamics, like regulators or the general public.