How Forbes Stole a New York Times Article and Got All The Traffic
This illustrates the business model NYT is pursuing. The NYT simply cannot put out an article with a headline like that. They would lose subscribers. People who subscribe to the NYT expect a higher level of discourse than "Target knows you're pregnant". Interestingly, Forbes pursues a dual strategy. I doubt they would publish a title like that in their magazine. On the web though, they might as well be The New York Post.