Give It the Craigslist Test
Tangential, and probably preaching to the choir here, but I really hate the modern web design trends.I check up on the websites of current and former employers, and they've basically all turned into this same template where all the text is vague and lofty while telling you nothing about the company or service("CloudProduct from Tech Corp is the best way to transform your data operations for next generation workloads"), the graphics are all flat corporate Memphis or stock images (no screenshots or demo videos of the actual product), and the pages all do that annoying thing where effects/elements appear and disappear as you scroll down the page.I don't know, maybe this is the sort of thing that works on product/marketing people but to me it just seems like pointless fluff and makes me not want to look any deeper into the company or product.