Climbing the wrong hill (2009)
What people say that they want and what people actually want are frequently two very different things. When it comes to finding product-market fit, this is obvious. There is an old quote often attributed to Henry Ford: "If I had asked people what they wanted, they would have said faster horses." It is better to look at people's actions and behaviour rather than their words when judging what they actually want.The people whom cdixon talks to that say they want to be '"working at or founding a startup"' are lying. They are lying to themselves first and foremost and only secondarily to cdixon. Their actions speak much louder than those words. Those actions say that they want to safety and security of the job that they don't enjoy rather than the risk and uncertainty of a startup.