Mastodon: A free, open-source, and decentralized Twitter not owned by anybody
I dismissed the importance of copywriters for important one-word labels until Mastodon deemed their posts "toots."Adoption is critical for social media, and cachet is critical for mass adoption.  "Tooting" isn't the radio-friendly Big Bang Theory flavor of dorky— it's Segway-with-knee-pads dorky. I'll probably deploy an instance for kicks and giggles, but I can't see it taking off until it's a little more image savvy.Dorkiness can be an insurmountable obstacle. Just ask google glass.