Product Marketing for Engineers
I’ve often found engineers really struggle to jump over their own shadows when it comes to marketing. Things like...- “Marketing is evil!” ... perhaps but it’s also a necessary evil if you want anyone using your product- “Build it and they will come” ... except they won’t unless you tell people- “I hate spam/push messages/ads therefor everyone else must do to” ... but engineers tend to be the grumpiest about this stuff. Drip marketing to get users to engage progressively with your app, for example, can be valuable to users that even forgot they installed your app in the first place, because something distracted them right after- “We have all these features / options so let’s so let’s just show them all to the user and let them figure it out” ...  paradox of choice etcAnd many more. You could _almost_ argue that some jobs, like PM, UX researcher, designer, digital marketeer largely exist because of the narrow mindedness of engineers... I don’t mean that seriously for obvious reasons but think there’s some truth in it