Google search for a local restaurant returns scammer’s ad as top result
Simple legislative fix: entitle the victim (small business) to quickly and easily claim a trademark infringement on an ad, and claw back 100% of Google's revenue on that ad. And let Google be civilly liable, if they choose to contest such a trademark claim and they're in the wrong.Inspired by YouTube's DMCA claim system (or my superficial understanding of it). If there's a "bug bounty" on fraud, there will be an enthusiastic market for identifying it. If ad fraud doesn't reliably pay, the fraud market will be disincentivized. Finally, Google itself will have incentives less mis-aligned with its users'; its current incentive system being "the fraudsters pay us more; therefore we love fraud!"