Peloton cuts back on Apple Watch support
I don't see how Peloton is going to win this in the long run. Strategically a bad move IMO. May be because I still see Peloton as more closer to a fad than something sustainable. They did well to make bank at the right time and go public. However its their game to lose. A competitor will do a solid integration with the Apple watch and get promoted in the Apple Store and the site and it will automatically boost their credibility among the same people that buy Pelotons. It will slowly eat away at their base.