The Disneyfication of a University
The most common reason people leave companies is not compensation.  It's usually about relationships, primarily with the boss but also coworkers.  I'm on the spectrum, so I function a bit like an automaton which places little value on the social aspects of work, but most people aren't like that.  This is how "on the spectrum" I am.  One time I was on a team that did a team building exercise where we went to a local charity for sick kids and performed manual labor all day.  I calculated how much that cost the company and made a presentation to my boss about how much more we could have done by hiring minimum wage workers to perform the same manual labor for the same $ they paid us.  I genuinely did not understand that was a weird/socially unacceptable thing to do.  Anyways, I'm digressing a bit.  Most people were more interested in how it made them feel to do something nice for sick kids.  I didn't understand that, I thought the goal was to perform the maximum amount of good for the kids.    And taken one step further, people like working for the type of company that would let them do things like help sick kids instead of their normal work tasks.  For the social people on the team, it's all about the feels.