Negativity drives online news consumption
Former newspaper city editor here. With few exceptions, positive stories -- although readers clamored for them in surveys -- never drove newsrack sales the way negative stories did. That's why we had a whole section for feel-good features but they didn't usually get prime front-page real estate.In the age of infinite content, headlines have become a sort of drama arms race. But the basic dynamic of what works and what doesn't for drawing in readers hasn't changed.