How do startups get their content marketing to work?
You can keep trying to hack Google all you want, and you can definitely be successful for short periods of time if you invest enough time and money. But there's also the difficult but straight forward way out -- write content that people want to read.Digital Ocean, Cloudflare, and others have adopted this strategy with great success. Writing good quality content takes time, good copywriters, subject experts, editors, and designers. It's not easy. It's not a hack. But you can bet it will outrank any cheap hacks for the foreseeable future.