Wired has removed "How Google alters search queries" story
Wired may have removed the Op-Ed, but Search Engine Journal did not remove their article on the matter.https://www.searchenginejournal.com/google-execs-scheme-to-i...No one knows exactly how Google alters search queries except Google.  That's arguably the issue.  It's not transparent.But the point of the Op-Ed, if I understand it correctly, was not to describe the precise mechanism of alteration.  It was to raise awareness that Google is altering search to boost ad revenue and the changes do not necessarily lead to better search, but they lead to better ad revenue.