Do What You Love and Starve? (2006)
Where to find a business to copy? Drive around to find a simple business at which customers are lined up out the door. For example, see a successful burrito shop or espresso cart? Open a similar one in a similar neighborhood. Your chances of success will be a helluva lot higher than 20%.... says the man who has obviously never done business in the food service industry.  The failure rate of restaurants is shockingly high.