McDonald's is adding plant-based burgers to the menu
I think it’ll be a big win when plant-based burgers are cheaper than animal based burgers.  From a raw ingredients standpoint plant based food should almost always be cheaper than animal based food because the costs associated with farming plants is lower than the costs associated with farming animals.  Hopefully, with McDonald’s scale and with their vertical integration they can make affordable, tasty, and comparably healthy veggie burgers a reality.