At Google X, a Top-Secret Lab Dreaming Up the Future
"It’s a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. [...]  These are just a few of the dreams being chased at Google X, the clandestine lab where Google is tackling a list of 100 shoot-for-the-stars ideas. "Those are shoot-for-the-stars ideas? I hope those are at the lowest end of the scale. They seem pretty boring to me.