“Users want control” is a shoulder shrug
I'll offer a contrarian opinion. A lot of the issues raised recently in our industry around privacy or algorithmic bias come from the fact that as an industry tech has the hubris to believe that it knows better than its users what is best for them. Under the pretense of simplicity and scalability, we think that every individual behavior and tastes can be reduced into a one-size-fits-all product and business model, sprinkled with machine learning to give the illusion of a product experience tailored to different people, when in fact it is only mildly so. And I'm saying this as someone building machine learning models for a living.