App Clips for iOS
I'm excited for what this means for categories of apps that many users currently consider to be "junk" – restaurant ordering apps, parking apps, venue apps.There are many of these, and we often don't want download these, or when we finally cave in and do download them the friction of notifications and eventual deletion is a pain.With App Clips, and some of the features like "no install", 8 hours of push notifications and the ability to confirm a fixed location without location permissions, I think the UX is going to be significantly improved.