Lecture 4: Building Product, Talking to Users, and Growing
I feel that this lecture generated less comments (maybe less upvotes too) than the previous lectures. I would guess that this is because we might think we are "so over all of this". I mean, we all think we already know this "get out of the building" and "talk to your customers". We think "c'mon, this is so basic, we are more sophisticated than that". And I think this is a mistake.Underestimating this initial process, taking it for granted, we create the perfect environment to trick ourselves in not doing it. We might tell ourselves that our product is a SaaS for a very specific crown that we can only find online, and there is no street fair or postal office where we can find them. We might tell ourselves that a $100 Facebook Ads campaign is good for testing our assumptions. Or that is not necessary to get really immersed on our industry, because we already know what is wrong and how to solve.These are all little lies that convince ourselves that our particular context is different. Sure it is. Sure you might not find your customers on the streets, but that is no excuse to not talk online to your customers, be constant presence on a forum, and arrange meetings with those who happens to be on your city.Most of advice for startups out there are for those who already have some traction, a few employees. So people might skip the skills and attitude necessary to go from 0 to 100 users or customers. This is the perfect lecture for this crowd.