System76 is moving product design and manufacturing in house
The posts comparing various laptops to the Dell XPS 13 and calling them similarly sized are missing a key point:  the XPS 13's lack of bezels. It is a 13" screen, but due to the lack of bezels, it basically fits in an 11" chassis.I think that's an often overlooked detail and one of the pieces of "sexiness" that makes it very difficult to want to switch away from an XPS 13:  it's so damn portable.System76 needs to come out with something comparable to that before I can switch. The market of people who want something rugged/durable/functional are already taken care of by the Thinkpads. The market that is still untapped is that of the Linux ultrabooks. Developers and other Linux enthusiasts basically just want a MBA/MBP that runs Linux natively. Do that, and people will flock to it.