Steve Huffman on Lessons Learned at Reddit
Interesting.  I'm an indie Facebook developer.  My most popular app has over 8 million monthly uniques and 350 million pageviews.  I didn't realize how substantial said traffic was until reading this article.  I scaled my app to that size on my own over the course of 12 months.  I know of other FB devs who scaled bigger apps working solo.  If average hackers like us can do it, anyone can.  The hard part is building a popular app.  Articles about scaling are a means for founders to brag about their success without giving away useful information about what made their app popular in the first place.