Apple AirPods: iPhone accessory or the next big thing?
Amazing how Apple managed to make the first cool MP3 player, then the first cool smartphone and now the first cool bluetooth headset.  For almost 20 years now, Apple has owned electronic fashion.  Sony for example was unable to parlay its Walkman dominance into similar positions with new devices.And make no mistake about it - a huge portion of these sales are people buying Apple's marketing - not buying the tech itself.Which I think may bode well for Apple in that we are only scratching the surface of what the tech can do.