The real prices of the iPhone 12 and iPhone 12 mini
Let's also not forget that Apple also removed a $20-30 accessory from the box under the guise of saving the planet. Then not only decided to not pass that savings onto the customer, but actually secretively raised the price $30.I am not suggesting that removing the power brick doesn't have any impact on the environment. What I am suggesting is that I don't buy for a second that it was the primary motivator for removing it. My guess is that the primary motivator is shipping cost. This has a tangible and significant impact on their profit per unit and that was the driving factor. The fact that they could spin the removal of this device as a painstaking decision they toiled over because they wanted to save the sea turtles is really just a PR spin and was a happy coincidence that they could use.And all those tangible cost savings thanks to the removal of this accessory... not only have those savings not been passed onto the consumer, but they actually increased the price!