Shazam-like technology used to identify bars illegally streaming soccer games
Making copies and sharing used to be hard so it made sense to charge money for copies and build business models around that. Now both discovery and copies are nearly free so business models must change. With pay to release payment is collected from patrons and the results can be shared. Modern makers, producers, and business people need to accept modern reality instead of blockading about sharing being theft when it clearly is not.