So You Think You Want to Open a Brewery (2014)
My personal taste complaint with a lot of people who open a brewery...  Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore.It was interesting 7-8 years ago. Now it's just "oh here we go again".I have a personal theory that the overwhelming aroma and taste of hops in a beer can be used to mask many errors and missteps in the brewing process, which might be more easily tasted by the customer if it were, for example, a weissbier.