The SaaS Metrics That Matter
A compound monthly growth rate of “at least 15%” would be a hell of a treadmill to keep pace on. But aside from that, the target engagement figures seem aggressive. “A good metric for most SaaS startups … the typical monthly user visits the site at least two weekdays per week or 8 times per month.” “Most” SaaS startups?! I have used and loved plenty of B2B SaaS unicorns’ products that I consider the definition of successful but would never use so frequently. What business models other than social media are used so frequently?