Snap’s Drop in Active Users Could Signal a Social Media Peak
We might be at a local maximum, but we're nowhere near the peak. What we're seeing is an end of the race to the bottom.What's happened is that most of the major social networks only hire and promote people who make decisions primarily based on analytics. As a result these sites no longer have any real communities or organic content, and have been completely hollowed out by math-friendly refrigerator magnet junkfood. Even though everyone can recognize that most users no longer find these experiences to be compelling, they're all stuck in a one-way spiral.Web 3 is just getting started though, and with new technologies are going to come novel and compelling forms of social interaction.