Benchmark of 100 crowdfunding videos reveals what works and how much to spend
Ok, there's a chance I'll gain some valuable insight from posting this, which beats the cost of putting myself out there, so here goes...I just completed a 30 day hardware Kickstarter last week and spent $22k on the video ($18k for main video, $4k for founder interview) and raised $57k, which is an outlier to this data. I can tell my campaign is not in the Video Budget / Amount Raised graph because it would stick out near the bottom right. So it seems to me that something's not right.The product is compelling and I think it shows in the video. Much of the feedback I got for the video was positive. And there are a couple near competitors that have raised $1M+. My internal goal was to break $100k and that did not happen.Did I make a mistake with this video or campaign? I hit all of the points: early product intro, upbeat mood, 2:23, image quality, founder presence, location scouting and voice talent, and outside help.You can watch the video here: https://www.kickstarter.com/projects/samuelclay/turn-touch-b...