Dell Wasn't Joking About That 28-Inch Sub-$1000 4K Monitor; It's Only $699
Note: according to the article the monitor is actually UHDTV (3840x2160), not 4K (4096x2160). Content encoded at 4K will need to be either cropped or scaled down, similar to 1080p content shown on a 1240x1024 monitor.