How to lower the price of plant-based meat
A tangential topic - I really think that in general calling plant-based things "meat", a terrible idea.  It does not promote plant-base diet or meat consumption reduction.  It is trying to be what is not.I think it pushes away those who are on the cusp of moving towards plant-base foods.  Why?  Because the consumer is told it is "meat", so they will compare it to meat.    
They will compare these patties to a real, prime Angus burger.If we could be honest and declare them what they are,  plant-based patties (come up with new name or whatever, plenty of plant-based names in non-English languages) I think it would improve the general image and consumption of these products.Suddenly we would not be locked in the "meat" category.   We can have all kinds of flavors for these products, instead of "meat" flavor, not having to "live up to" the meat taste, and mouth feel.  We can live up to great flavors vegetables, fruits, and herbs.