90% of Black Friday deals were the same price or cheaper six months before
This have been a joke for a few years here in Brazil, we call the day "Black Fraud"  (sounds a little better in Portuguese)The relevant point is that Black Friday is an "artificial" event here: we do not celebrate Thanksgiving Day so there is no need for a the stores to get rid of unsold inventory. It started just ~10 years ago when marketers began advertising it as a sales day.