YouTubers have to declare ads. Why doesn't anyone else? [video]
In case the title might lead to you expect he's arguing for the rules for social media influencers to be loosened to match those of movies and TV and radio, it is actually the opposite. He argues that those other media should also have the stricter disclosure requirements that current only apply to social media.The video is fairly long (about 30 minutes), but goes into a lot of the history of advertising (explicit, product placements, paid endorsements, etc) in radio, TV, and movies in order to make a thorough case.