I stopped advertising and nothing happened
I just don't understand, why this text got so much attention.In Russian this usually named Captain Obviousness.- Ineffective ads are extremely typical thing on established highly concurrent markets, even if we assume, effectiveness where measured with extremely high accuracy.I believe, author will create another post, with much more details, on how he become to his conclusions.I mean, how measured ad effectiveness, how made a-b testing and/or marketing researches; how many tests where made with changing ad details (color, shape, time to run ad, targeting, etc), to make most effective ads.