Travel planning software: The most common bad startup idea (2012)
I had founded Flights With Friends for group travel planning shortly before this post. I read it when it came out but knew the point about travel being rare wasn't the cause of these product failures.The trouble with trip planning software is that making one that is 10X better than just planning it manually is very, very difficult. People love thinking about their trip and online tools don't make that more fun for them.If someone made a tool that was better than planning your trip in your head it doesn't matter that you aren't taking a trip all the time. Because most people are always planning their next trip in their mind.I thought I had something that made it better, but I was wrong. A couple of years later I pivoted to Suiteness to focus on just the part that worked best – selling suites and connecting rooms that hotels don't make available online.