Most Americans don’t realize what companies can predict from their data
I’m not thrilled about the amount of information being hoovered up, but....the predictions being made with it aren’t terribly impressive.Facebook should know a great deal about me, but the advertising categories it puts me in are either completely obvious (based on locations and group memberships that I’ve explicitly told it), or bonkers. It currently thinks I’m part of multiple wildly incompatible religions and political groups and am interested in a weird collection of abstract concepts (“decay”?)Amazon thinks that my interests are dominated by textbooks and vacuum cleaners (if only!)Twitter has correctly sussed out that someone who mostly follows scientists might be interested in science....or dogs.