Google+ broke our trust
I wish both Google and Microsoft would understand that you can't force change down users' throats. It needs to come naturally. They need to want it, and have it grow organically.Sure, forcing them will definitely bring you bigger "adoption" (for lack of a better word) faster, but it will also build up a lot of resentment, potentially negating any advantage you might have from ramming the change through, in the long run.A lot of people didn't understand Twitter in the first 3+ years, but it still managed to grow organically, because people wanted to join it over the years. Google tried to push Google+ to its 1 billion users within 2 years, with seemingly very little advantage for the users. What did they expect?Same for Microsoft when it comes to pushing Metro to PC users who have been perfectly happy with their PC interface, but Microsoft wanted to force them to use a tablet  interface on a PC. Why? Because Microsoft said so, and because they would get to flash "bigger numbers" to developers for "Metro users". The actual experience of the user on a desktop was barely a distant concern.If you're a big corporation, and you can't grow a new business organically, then tough luck. Maybe you shouldn't be in that market then.