Apple execs describe a “unique arrangement” with Netflix (2018)
This is not new, 15 % has been possible in the Video Partner Program since 2016.The power dynamics is different with content providers for Apple. Apple TV needs content from the Big 4/5 Studios and that is a lot of leverage they have to negotiate better rates,Netflix may not have the same leverage as other content providers, it would have been easier for them to negotiate comparable terms.