Sway: A new presentation application from Microsoft
Impressive for a number of reasons, many of which relate to the presentation/promotion of a Microsoft product:  - Not a single Microsoft reference in the entire landing
    page
  - Broad use of Apple iPhone and iPad devices alongside
    normal PCs with no special acknowledgement
  - Product focus on readability/usability across many
    platforms, OS/device-independent
  - Broad integration of sharing hooks across Google, Twitter,
    FB, etc.

This represents a pretty dramatic departure from the siloed approach MS usually takes. It's pretty refreshing!