Amazon and the "profitless business model" fallacy
Strangly, this was the business model of cable companies for the longest time.   They never turned a profit.  When they expanded, they could use the increased income stream to go deeper into debt.  The profits and extra capital went into more expansion.   Eventually, they ran out of room to expand, and where are they now?Someday, Amazon will need to face the brutal reality of profit.