Consumer startups that said no to investor money
I think it's stupid to overuse the term "startup" where it doesn't make sense.  At what point is something just a new small business?  Is there an arbitrary set of lines that differentiate between "startups" and every other new enterprise?  The vast majority of new businesses are funded solely by personal savings, friends & family, and SBA loans.Conflating something like a deodorant company with a pure play tech startup just doesn't make any sense to me, especially when the intent is to analyze and compare funding models, performance and exits.  And even if you consider new SaaS companies, there are thousands more Bingo Card Creators out there than [insert unicorn here].