AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B
On one side: Net neutrality is dead, so you can see where AT&T might see a future for expanding their advertising business. But on the other side: Between GDPR and the constant calls for the US to adopt something similar, the default integration of ad blockers into more browsers, and the fact that targeted advertising just... isn't all that effective, it seems like a poor business to start investing in now.