AdNauseam: Fight Back Against Advertising Networks and Privacy Abuse
I'm out on this.1. They say it's legally not click fraud. To me it sounds like regular fraud: "deception to secure unfair or unlawful gain, or to deprive a victim of a legal right".  I'm not concerned with breaking the law I just don't want to act in the spirit of it.2. This could hurt small startups that are very carefully managing an ad budget.  They say the market will adjust, but until it does small startups take a hit.  People we know.3. I dislike activism without clear objectives.  I see no list of guidelines here or good behavior that companies could adopt to immediately place them on the side of the good guys.