FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
There are so many fake reviews on Amazon that the "average" stars for a product are no longer reliable indicators of quality. Especially for cheap electronics (read: headphones), products that have only been listed for a month somehow have hundreds of 5 star glowing reviews.When I do research nowadays I have to deliberately select the 1 star reviews to see if there is a real issue that's glossed over by the paid reviews.