T-Mobile to share customers' data with advertisers unless they opt out
What really frustrates me is I had already turned off all of the "personalized advertising" toggles I could find prior to this.  But I log in to turn these off and the ones I'd touched before were back on.Increasingly, the "if you're not paying then you're the product" saying is bunk.  I am paying, almost $400 per month, for quite a few SIMs to be active on T-Mobile's network yet that's not enough.  They have to harvest data about me for even more.(Don't come at me with the "a company is legally required to take in all of the money it possibly can for its shareholders" bit.  Nothing says a company can't make a reasonable business decision to leave money on the table.)