Israel tries to limit fallout from the Pegasus spyware scandal
In light of the Raven reveals from 2019 [0], I don't see what makes NSO stand apart and get so much bad rep (besides the obvious fact that any spyware is bad). In Raven, ex-NSA contractors not only supplied the spyware but actually helped operate it on-site, at least in the UAE. My guess would be that NSO et al compete with US-based players on price, not effectiveness. 
So the angle I find fascinating is the amount of pile-on on NSO/Israel this campaign effectively generates. Anti Israeli sentiment has become the watering hole where wokes and alts of all stripes can get their fuzzies and co-exist (at least for a while :/)
[0] https://www.reuters.com/investigates/special-report/usa-spyi....