How warehouses for personal junk became a $38B industry
I try to be pretty slow to criticize people for taking advantage of a service that they find valuable. Calling things in these storage units "junk" is a moral judgement that's repeated a bit early on and then cast off to make room for the more mundane rundown of the market analysis.In the end, there's no way to know the ratio of people getting good value out of this storage to the number of people throwing good money after bad.