An A/B Testing Story
"If you work at a software company. . . you should be doing A/B testing for the same reason you have an accountant do your taxes. It is a low-risk low-investment high-certainty way to increase economic returns."Spot on, and you should 100% support Patrick & Nick and buy their books / videos / etc.But A/B testing is not as simple as hiring an accountant, running A/B testing as part of your corporate culture requires:- Front end developer to install / manage testing engine.- UX designer to measure / understand where holes may be in your flow.- Competent web designer to execute instructions from UX designer.- Statistically sound processes to know when to "call" a test (no Optimizely does NOT do this)- SEO / marketing people to make sure that your A/B test didn't just break marketing flow- etcYes, anybody could go run a headline test.But running A/B testing with any sort of regularity, scale, and success is a complicated problem.