Shoot the arrow, then paint the target around it
>Instead of aiming for the same target as other musicians—trying to out-sing or out-play them—Springsteen instead doubled down on the quality that made him unique: His ability to write song lyrics.No, the ability to write song lyrics does not make Bruce Springsteen unique. He didn't exploit some weird angle that no other performer had considered. And it's worth noting his breakout hit, "Born in the USA" was popular because few people actually listened to the lyrics. It sounds like a patriotic song until you actually listen to what he says.