Lyft Raises $530M in Fight with Uber
This is great.  More competition is great for me, the consumer.  Recently Lyft and Uber have bother offered flat rate rides for $5-7 anywhere in SF.  When people ask me how it can be so cheap, I always joke it's because it's a $15 ride but you're splitting it with a venture capitalist.I wonder if either company has any serious long-term plan to make sure they are not competing in a commoditized space.  Currently the services are basically indistinguishable.  Sure most people have a preference one way or the other, but it's not a preference they'd stick to if the other service was a few bucks cheaper.  They seem to be in lock step, doing the same things and alternating who makes the first move.If they're not careful they will become like the airline industry.  40 years ago airlines were a glamorous new way to travel.  Now they are reduced to who can offer the cheapest point-to-point ticket with 17" of leg room, customer service is an unexpected bonus.