Google faces $5B lawsuit for tracking people in incognito mode
It'd be impossible for Google Analytics to not collect data from a incognito tab without it knowing that it is incognito somehow (like if Chrome attached a header to all outgoing requests that said incognito=1 or something). But then websites would know you are in incognito, and find some other way to track you without leaving cookies on your box (like logging the IP address for the request and merging all incognito requests into one profile, which would be accurate enough).What do they want Google to do? They warn you specifically of this anyway when you open an incognito tab:"You've gone incognitoNow you can browse privately, and other people who use this device won't see your activity. However, downloads and bookmarks will be saved. Learn more...Chrome won't save the following information:Your browsing historyCookies and site dataInformation entered in formsYour activity might still be visible to:Websites you visitYour employer or schoolYour internet service provider"