“I paid $25 for an Invisible Boyfriend, and I think I might be in love”
A perfect application of the Forer effect: humans have an amazing ability to interpret what can apply to anyone as having special significance for themselves.It's the same reason why horoscopes and fortune cookies work. Stepping back and thinking logically, it's easy to see why their messages might apply to a lot of people. But when you're reading one, you can't help but think, "Ah! It says that I would encounter adversity at work this week, but overcome it! I knew that presentation wasn't the end of the world." And if you're a little lonely or down and need emotional rapport, you can't help but feel a little spark of excitement and connection when that Mechanical Turker claims to like your favorite TV show - especially because the text messages from the fake partner look just like they would from a real one.No matter how deeply we trust our logical conclusions, our emotional response remains the same. We can't help but feel worthier when we're being praised (even by computers - see the Silicon Sycophants study: http://pdf.aminer.org/000/307/350/information_requirements_a...), hurt when we're being insulted, and connected when we're being connected with.