DuckDuckGo: Escape your search engine filter bubble
Shame on DDG for endorsing this nonsense.I understand the quest for a larger userbase but please don't use this sort of FUD that is being peddled by those who don't understand the technical aspects of search and are trying to sell their books.A search engine's prime function is to filter the millions of results for each query down to the most relevant results for each individual user, and never the same 10 results are relevant to each and every user.There is little difference between personalization and the relevance of search results.How would you go about ranking then? alphabetically?! it's a matter of tuning the relevance 'dials' and it's all in early stages so a solution to this imaginary problem is more research and not to hide behind bullshit terminology.And as a bonus a user (regardless of any personalization) can dig through any initial set of results if she seeks more information.So please don’t buy into this misleading and ignorant bullshit that is being disguised as a real issue.