To influence people don't try to persuade them, use ‘pre-suasion’ instead
"Pre-suasion" is another word for priming.[1] Incidentally, priming is one of the most prominent areas of social science that was once considered solid, but has now become under increased scrutiny due to failed replications.[2][3][1]https://en.wikipedia.org/wiki/Priming_(psychology)
[2]http://www.chronicle.com/article/Power-of-Suggestion/136907/
[3]http://psych.stanford.edu/~michael/papers/Ramscar-Shaoul-Baa...