Designing the Facebook Company Brand
I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories".Empathy is a human characteristic. To think that a word mark can have (or even create) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true empathy means less.This press release contains a type of language specific to our current time that will age like milk.