Amazon’s New Competitive Advantage: Putting Its Own Products First
I don’t see what’s wrong with this.Many retailers reserve some of their best shelves paces for their private label products, both as a form of differentiation and to extract higher margins.You could argue that Amazon is unique in that it is large and potentially has a monopoly over eCommerce, but it is hard to say that in the end, consumers are on the loosing end.Most amazon basic products are commodities, and prices gets lower because of economies of scale. Should amazon jack up the price, consumers will just switch to another whitelabel/run of the mill variant from another seller.It will be problematic if amazon dumps on the market and drives theirs party sellers out of existence, but I don’t think that is the case here.