The cloud backlash has begun: Why big data is pulling compute back on premises
This is not what we're seeing (disclosure, I'm a founder at a cloud-cost management startup). Momentum is still towards the cloud, with some exceptions, given the amount of talent available to deploy there versus on-prem. The "move" to on-prem is like the "move" to alternate or hybrid clouds: it's a negotiation tactic with AWS et al.When it's time to negotiate your enterprise discount program, savings plan(s), etc., etc. you need leverage, and that's what this is. Some companies spend multiple hundreds of millions of dollars with AWS alone and at that cost any and every tactic to bring down spend will get deployed.