It's been three years. Stop saying your European visitors are important to you
Maybe the cost of GDPR compliance just isn't worth the small amount of revenue that they might make from European visitors? US visitors are probably much more 'valuable' in terms of advertisement revenue, and also much more likely to be a subscriber.And I say this as a European myself. It sucks that I have to jump through hoops to access some sites but I can't really blame them.