Stop Infinite Scrolling
The article puts forth 10 reasons to think twice before implementing infinite scrolling, but many of them are just a variation of the final reason: Terrible user experience.For the sake of argument, there are several very successful websites that use infinite scrolling in one way or another. Facebook, Instagram, Twitter, Reddit just to name a few. Is infinite scrolling on these sites disorienting the user? hard to navigate? rendering a "terrible user experience"? One could certainly argue that the data says otherwise.The article doesn't even suggest that there might be situations where infinite scrolling might befit the site. I'm not a big fan of infinite scroll but black-and-white rants like this often leave out the vital context and nuances in the topic they aim to analyze.