Goodbye Basecamp, This Is The End
The 37signals ethos of having an opinion and saying no a lot creates wonderful experiences and products for users who are new to a certain field. For someone who is new to project management, for example, the fancy programs with every feature and option are confusing and scary. Products like Basecamp are beautiful for these users.As users gain more experience, their needs become slightly more complex. They start to understand the simple product completely, and then they have the cognitive ability to understand more fancy bells 'n' whistles. For users who have been doing project management for a long time with any software product, they will have a long list of things that they know -- from experience! -- that they need.That is why there's a market for simple and there's a market for full-featured. Both are discrete markets, usually. Obviously every software designer strives for "power made easy" -- it seems easy at first, but there is power under the hood when you need it.