Unexpected evidence of a new particle at LHC
"An unexpected data signal that could change everything has particle physicists salivating."I know I'm like an old man screaming into the wilderness, but I can't be the only one that's profoundly sad that even nature.com has to resort to this sort of horrible clickbait formulation for a headline.Notwithstanding my aesthetic dislike of it, the thing about these headlines that makes me really upset is the fact that they aren't actually telling the truth.Not to be pedantic, but they have not observed any particle physicists with an unusual amount of saliva, presumably. There is no anecdotal or visual evidence of people drooling, nothing.It seems to me this is like the most horrible way to start off an article in a publication that is about the scientific method for gods sakes, where precision and accuracy is sort of the whole point.Would it really be so hard to have a headline like "Shocking and unexpected evidence of a new particle" or something similar that actually says or at least approximates what the news is?