Amazon ‘willing to be misunderstood for very long periods of time’
Why is Bezo able to take risks into new territories?  Because "we can analyze quantitatively rather than to have to make intuitive judgments." What's so great about this type of business model is that it does not rely on luck throughout the process.  It only relies on luck at the front end of the risks, minimizing the risk throughout the enterprise.  Bezo is the current king of data driven decisions, and I think that over time it's enabled Amazon to not only pass it's many competitors (buy.com / half.com / yahoo.com / google products etc.) but also quickly overcome dis-advantages.  Compared to the amazing roll of luck, insight, cunning, and high risks / high rewards culture of Apple, Amazon is really the company to emulate.  Without Jobs, can Apply keep it's streak alive?  No one is certain. It sometimes feels that with each not product Apple is betting the company.  That's certainly what people were saying about the ipad.  And that's what makes watching Apple so thrilling.  Without Bezos, Amazon appears to be poised to continue it's great leadership. Watching Amazon might not be as thrilling, but the details are simply spectacular. While Jobs may get the accolades, I think think that Bezos deserves the crown.