WordPress’ market share is shrinking
I think the "private website" space is shrinking - despite what adverts for Wix and Squarespace might infer.The consumer/blog space of geocities, tripod and the like went to social media. Then we went through a period of "businesses putting up 10 pages for a fixed price" through first of all "a local web guy" then by themselves using Wix/WP/SS etc.I've just had a bathroom fitted by a guy who functions purely on Instagram for his portfolio and Whatsapp for communication. As I'm old and curmudgeonly I wanted an email address, and when I got it, it's the one that came free with his phone.Even local restaurants seem to be changing - using aggregators as their primary touch-point. Can't really blame them. They can easily submit their static stuff 
- opening times, location and menu - and the complex stuff like a booking system, taking deposits, sending calendar reminders is just handled by a single entity who's good at this stuff.WP seems to occupy this weird middle-ground I don't see as being attractive to anyone. As a light user there are dedicated CMS for your industry - for the hardcore, you hand-build it. WP, paying for packages, and being on the hook when they don't play nice - Who-tf is the target market?