Jeff Bezos Turned Narrative into Amazon's Competitive Advantage
The part about actually sitting down and writing out a proposal and finding the challenges with it hits home with me. Over the past year or so I've become (I think!) a little more cautious about things that I claim, whether it's online or in person, especially in a technical context or when carrying out an argument. And I've often found that actually questioning my own claims and then having to go and research them and figuring out whether I can actually make a claim, gives me a better overall understanding of the arguments.