The extended ‘chilling’ effect of Facebook (2016)
Another way to think about a chilling effect is just the social norms that civilization and culture enforce on people.  While this research (and much of the discussion of social network sites) focuses on the surveillance factor, society can't just have people expressing their so called real self and still function in the way it does today.So the question to me becomes where is the line drawn between free expression and societal norms enforced by our culture.  Once upon a time, that line was drawn by your family and your community, people who you saw every day probably.  Now, it's being drawn not just by your close contacts but likely also by the anonymous data collection of social network sites.That would seem to be the true scary part of this chilling effect, that it's no longer being enforced by people we know and interact with but instead by people who we may barely know at all as well as by the marketing and news information that we are fed through the algorithms of social networks.