Startup lessons
Re: "Market to your users. Getting attention from people who won’t buy your product is a waste of time and money."That statement is misleading. It's not an "or" situation. You need to market to both your existing users and your prospects (users or customers). You can't just rely on viral and word of mouth for growth. Yup, good marketing is not easy- you need to figure out your segmentation and reach your prospects cleverly.