Raising Prices Is Hard
I’ll possibly be going against the grain, but they have really made a fanfare about this one. I’m a subscriber and I remember the email coming though and it felt a little too over-sensitive to me. You’re putting the prices up by a dollar a month, you’ve been losing out in real terms because of inflation for years, and I already have gigabytes upon gigabytes of data stored with you. I’m not moving for an extra $12 - and even then I was too lazy to take the promotion because it’s a business expense and having to process the additional invoice didn’t feel worth the bother. But I’ll admit that one is a more of a reflection of me than Backblaze.I understand you’d be worried about a price increase but the email, promotion, two years of lead up time, and now the blog post comes across and a little too apologetic, perhaps. Just stick the prices up by a dollar and give me a quick “sorry guys, we’ve not raised them in a decade - we need to stay competitive” and I wouldn’t have even remembered it.