Marketing is scary for a solo developer
I work solely in marketing/advertising and have no clue how to code. I generally enjoy technology, which is why I'm on HN.I think marketers and developers need a stronger culture between ourselves. The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a development project. Marketing, when done correctly, informs UX. Marketing can provide developers with insights into the problems they should try to solve.From what I can tell, many developers view the development process as a sacred protected space for creation. This is not the optimal means to delivering a high-impact product. Developers should be asking themselves during the development process: "Is this feature going to excite a group of users, and do we have some statistical mechanism to predict that excitement?"When you create something that you already know will excite people, the product launch becomes much simpler.