What cracking open a Sonos One tells us about the Sonos IPO
It's cool that Amazon's product is more advanced, and that's interesting technically... but what does that have to do with the Sonos IPO?Beats cost $18 to make.. cheap plastic.. nothing premium about them.. they even put a few pieces of metal in it so they feel sturdy.. People love(d?) them. Sold for $200/pair. Company sold for $3b.The bill of materials isn't the sole determinate of success.