India's artisanal fountain pens are making their mark
> Today, the waiting list for Mr Deshmukh's pens stretches up to nearly two years. The 10 models come in a range of colours and cost between $70-$160and> "The last time I looked at his online list, it said my order would be ready in 95 weeks," the Indian-born author, most recently, of Gun Island, told me.Seems like a pretty big failure on pricing here...  Raising prices to reduce wait times will generally make for happier customers and more money. Low prices and scarcity lead to secondary markets and unhappy customers.