How a startup responds when a giant arrives
I think people are too afraid of competition. There is no product without a lot of competition, and suprising as it seems, second best, 3rd best and so on are still making a hella lot of money.Take microsoft word - it dominates the word processing market. But there are many people earning a lot of money selling OTHER word processors.Competition is irrelevant, and in his particular case, he has a huge advantage over Nike. He has one product that he is working on, while Nike has a  lot of other things to think about, and this is not important. He can add features immediately with no approval process. He can do anything he wants without paying attention to the damage it may have on other parts of the company.This dude is at a clear advantage over Nike, so very frankly, I don't really think there is a problem.