Scaling a startup from a bunker: founders' story from Ukraine
It's a great post with realities of war. Being focused on work is a great distraction as well. My issue is how do we respond to businesses who are clearly exploiting the crisis for monetary gain?It's one thing to ask for support for humanitarian aid purposes (such as fundraising to distribute food, helping someone's family get out, etc.), it's another to exploit the war to grow your business.When the war started, I had numerous cold emails from Ukrainian businesses offering services (primarily outsourced marketing, design, software engineering) with the first paragraph containing emotionally charged, guilt-tripping statements. Those emails started to cause me to have some resentment and I marked them as junk. I will not be pushed to support a business that's trying to guilt trip me, regardless of what's happening.War is bad, majority of world supports the Ukrainian side. I pray for the conflict to be over soon.