“Free” shipping is not actually free
I don't mind if shipping isn't free. I do mind if the shipping cost isn't queriable until I:1) Add the item to the cart2) Create an account3) Enter all my personal infoIf your business makes it that much of a hassle to find out what shipping costs (presumably in order to capture sales), I'm indisposed to patronizing it. Transparency and lack of hassle are what I'm after, not free shipping.