Letter from Tim Cook to Apple Investors
honestly I think the notch may be slightly to blame too, even though it’s totally a non-issue and I actually like it, you need to really get your hands on the device before you realize that it’s great, I wonder how many average users aren’t interested in bothering with what they feel is too quirky or different to be worth the risk, and would rather stick with more familiar groundalso thinking that if nobody had noticed the battery longevity performance degradation “feature” would Apple be sailing more smoothly right now? maybe they depended too much on crafty ways of trying to get people to upgrade and it didn’t pan out so here we are