Before buying a NYT subscription, here's what it'll take to cancel it
Imagine having a business model so fragile that your only line of  defense is to obscure the cancellation process through these tactics. Do they really think that they can curve their churn this way?I mean best you’re doing is getting maybe another month or so of revenue from a customer who is just pushing the pain of cancelling because they are busy or lazy.And at the end instead of getting what could be a dormant customer who can sign up later again, what you get is someone who hates your company.What an incredibly stupid way to erode the brand of a publication, whose major asset to survive is precisely its brand.