Grindr and OKCupid Sell Your Data, but Twitter’s MoPub Is the Real Problem
One more time, what mobile phone owners need is an intermediary layer in the mobile OS where they can either manually or programmatically (via e.g. a random number generator) lie to higher-level application layers about the phone's data. It's not enough to just turn off permission to access this data (because then the apps will often just refuse to work); it's essential to be able to lie to these apps in a way that they cannot tell the data is fake. This is a perfect opportunity to build weaponized AI that acts on behalf of users against adtech.