Google Analytics: Stop feeding the beast
I’m not really a pro Google analytics, mainly because it is a performance mess, you can’t load it async, even their own PageSpeed insight doesn’t like it, etc. (except if they corrected this), but to say that absolutely everything they do is in order to make more ad revenue feels like a very narrow view.Google is not an ad company only, right? I don’t want to go on each item this company is doing, I’m sure there are a ton lot but they made $13 billions on the Cloud division alone last year. This is a super young service and it will explode in the next decades. They are also selling a ton lot of smartphones and I’m pretty sure they don’t do that at loss only to get some more ad revenues?Even YouTube, which is definitely a platform to run ad at first, will surely generate a ton of pure non-ad profit when millions of people will get YouTube premium.More generally, is it just me or this kind of anti big Corp speech is becoming more and more boring? Or maybe it’s because I’m too old and I want to defend the little search engine that has transformed into a monster?