Amazon private label brands are quietly taking over Amazon.com
I've canceled my Amazon Prime account for two reasons. Firstly  the advertising on Amazon has gotten out of control, I want the best product in my price range, not the one with the largest marketing budget. And secondly, I've found if I go to  a more niche market (Cabela's for sporting goods, Lowes for tools, branded clothing stores, etc.) I always get something better, sometimes at a more reasonable price too.Amazon has turned into a warehouse, you have to know what you want coming in. The only reason I kept using them was because I was lazy and didn't want to have to manage purchases across multiple different websites. But it just isn't worth it when I kept consistently getting inferior products.