Twitter has a new CEO – what about a new business model?
Twitter's success derives from how well it serves the people who work on Twitter. Think politicians, business leaders, investors, celebrities, influencers, tech workers, journalists.People who work on Twitter, who have built a large following, who use Twitter to propagate messages, to network with peers, and to learn facts and rumors, would pay not just $4/month but $4000. Whatever the price Twitter would charge journalists, they would gladly pay; it's a cost of doing business.Actually, in addition to being a business expense, Twitter is a super-addictive dopamine hit ego booster, a game that makes it's high-scoring players feel important.Twitter's problem is that it makes the low-scoring players feel bad. To use Twitter without a Blue Check is just not that valuable to most people. Just like the Twitter elites derive a sense of self-importance from their internet followers, the Twitter masses feel a sense of illegitimacy, an angst against the platform for driving the public discourse into a dumpster fire.As long as Twitter provides news and entertainment, it'll get used. But Twitter insiders and power users (Blue Checks) would be well-served to heed the infamous advice: "Don't get high on your own supply."