Consumers Are Becoming Wise to Your Nudge
Yesterday I went to book a hotel and Priceline had a room for $129, which was $20 cheaper than Expedia or any other site.Curious, I clicked on it and went to the Priceline site, and watched as a JavaScript animation “rolled” the price from $129 to $149 and alerted me that someone just got the last room. Obviously the whole thing was fake. (Why would they implement such an animation, and how likely is it that someone got the room in those two seconds?)At this point, it’s not even nudging or dark patterns but just straight out fraud.