Startups say the darndest things
While not mentioned in the article, one annoying phrase that has emerged recently is "X for Y". "An AirBnB for music." "A Yelp for wedding dresses."To me this speaks: "We aren't able to clearly explain what we do, but here's this other well-known company that solves a similar problem in a different market. We'll piggy-back from the recognition of their name. Look at us, look at them, and try to make a connection."