To Break Google’s Monopoly on Search, Make Its Index Public
Okay, this is a relatively serious proposal to require Google to allow API access to its search index, with the premise that it would democratize the search engine ecosystem. There are some issues with the regulations he proposes (you have to allow throttling to prevent DDoS attacks, and you can't let anyone with API access add content to prevent garbage results), but it's roughly feasible.The main problem is, I think the author is wrong about what Google's "crown jewel" is. Yes, Google has a huge index, but most queries aren't in the long tail. Indexing the top billion pages or so won't take as long as people think.The things that Google has that are truly unique are 1) a record of searches and user clicks for the past 20 years and 2) 20 years of experience fighting SEO spam. 1 is especially hard to beat, because that's presumably the data Google uses to optimize the parameters of its search algorithm. 2 seems doable, but would take a giant up-front investment for a new search engine to achieve. Bing had the money and persistence to make that investment, but how many others will?