Google now automatically converts Flash ads to HTML5
Shame that I automatically convert all ads to nonexistance.It's too little, too late for rich media/content-heavy ads. Especially in the mobile sector:* Ads are a performance burden on low-power devices* They consume extra battery; power is wasted on superfluous cruft* Bandwidth wasted; especially a concern given draconian data caps* Tracking and privacy concernsNot to mention the fact that ads are a primary attack vector (think of all the advertising CDNs that have been compromised and used to deliver malware). The real improvement here is moving away from a proprietary plugin.Pointing out the problems of rich media ads isn't very useful here though, since most of us are probably aware already. My proposal would be simple, inline text, along the lines of "this page load sponsored by _". Doubt that will gain traction, though.