Red Hat OpenShift.io – Free, end-to-end, cloud-native development
I wonder if there's a name for this: that impatience and discomfort you feel about anything new until you understand what it is exactly and what to compare it to.Until that question is answered, you have ZERO patience for any marketing you read: especially fluffy visionary commentary about "digital transformation". You are quite literally making your readers angry because you are not answering their questions.For anyone launching anything:1. Make the first goal of your homepage just explaining what the thing is. Be clear. Be specific. People just want to know how to reason about it.2. Show photos, video, or screenshots. (Even if you don't think it's amazingly sexy.) Seeing the product makes it so much more real.3. Compare it liberally with what's out in the market now: this is your chance to show how it's similar and why it's different. Can be chart or table.Then and only then, can you move on to how your product improves the lives of devs, chefs, athletes, etc. who uses it. (But you may not even need to.)