Google is giving $1B to publishers to help convince governments not to take more
I won't pretend to be an expert on big business and the answers to the problems of users expecting free, but I will say that initially Google had a good symbiotic relationship with publishers and that it no longer exists.News publishers, webmasters suffering lower CTR due to G properties in SERPs, ads placing organic results below the fold, rich snippets taking content from pages to prevent a click through to the site. That kind of thing. It is/was all a bit insidious and now time is being called on it, they seem to be relenting, a bit, at least on face value.