Will Spotify Ruin Podcasting?
Article is definitely worth a read.> From 2014 to 2020, Spotify bought 15 companies, companies that build everything from data analytics to music and audio production tools to audio ad tools to licensing platforms, and podcasting networks.> Spotify is directly mimicking Google and Facebook, and attempting to roll up power over digital audio markets the way Google and Facebook did over the internet. It has already done so in music.As it exists today, the podcasting ecosystem is a very open system, with publicly accessible feeds and the ability to use any app/player.I'm very afraid that if Spotify keeps this up, it's going to lead to a very fragmented system similar to the film/TV streaming industry (Netflix, Prime, Apple TV, et al.) which would require you to install proprietary apps and pay for multiple subscriptions to listen to stuff. Likely several different apps for different shows and companies.Unfortunately, it appears that Spotify is motivated by increased profits and getting a market monopoly to completely destroy the open system that we have today, which will also make it undoubtedly harder for newcomers to enter the industry.Right now Spotify complains about how Apple apps have an unfair advantage on Apple's platform, but they're doing the same thing. Spotify podcasts have an unfair advantage on Spotify's platform. I don't believe the platform should also be a content creator. This is really shitty of Spotify to do.