Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy
This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly.I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.