Building a Shop with Sub-Second Page Loads: Lessons Learned
I work in energy, and there's a saying: "The cheapest kwh is one you don't use."Want to make your website faster? Don't send so much stuff. Removing unnecessary code or content from your site has always had the biggest impact on performance. Unfortunately, it seems that often the people in charge of increasing performance aren't the people who get to choose what has to be on the website.The Website Obesity Crisis: https://vimeo.com/147806338    I want to share with you my simple two-step secret to improving the performance of any website.
    
    1. Make sure that the most important elements of the page download and render first.
    
    2. Stop.