We’ve lost control of our personal data, including 33M NetProspex records
I've stopped giving my information to entities that don't need it.I use fake account information where it is legally permissible and the system is requiring some input to proceed.When I get asked for my phone number, zip code, email address's etc... At checkout in stores, I give a polite "no thank you". Which usually results in a huff and/or an eye roll from the cashier, as if I'm expected to give this info for the privilege of shopping there.If the information sources dry up or are of sufficiently low quality, the market value is significantly reduced, as would be the incentive to collect and store such information.