13% of my website visitors block Google Analytics
Slightly off topic: Plausible claim that their cookieless tracking is GDPR compliant but this seems a bit shaky to me. Unless they are doing something that isn't specified in their docs their fingerprinting seems reversible which would make their user identifiers PII like any session ID you'd store in a cookie.AIUI the GDPR doesn't particularly care about cookies, it cares about you tracking people without their consent. If you have a cookieless way of tracking individual people that is as accurate as cookies then clearly you still need consent?