Covid-19’s impact on Tor
They are too dependent on government sponsorship.
80% of their funding comes from the US government in some shape.I would imagine that a project of that importance deserves to be able to be self-sufficient.
A US$2M budget/year is not that much, (m|b)illionaires making their money from the Internet could easily sponsor the project.Better yet, having grass-root sponsorship is even more important. 
Maybe they need marketing help more than anything else?