The Google Squeeze
It's not just Google, I've noticed this across all the major ad platforms: Instagram, Twitter, FB, etc, have all cranked up the number of ads to prop up revenues.I stopped using IG & Twitter largely because it went from having relatively few ads to where I started seeing an ad nearly every other post. The value of the platform proportionally declined significantly and I no longer bother using them.Google is slowly becoming useless (even with an ad blocker) because you have to hack search terms in order to get useful results. For example, I append words like "wiki" or "reddit" to get results that aren't SEO'd. Search for something generic like "computer" and you can see an example of how hard it is to get information instead of ads.It feels like ads are definitely a bubble, and I suspect the next big tech companies will not be ad based.