To Apple, Love Taylor
Apple put themselves in a comfortable spot here.  They generously offer a trial period, but then they make sure someone else pays for it (the artists).  And the people paying the costs don't even have a say in it, except the obvious “my way or the highway” choice of using Apple at all.Fascinating how Apple can make every cent of cash end up in their own register, but the people paying for this optimisation are the “partners” in the middle between Apple & the consumer.