Google Joins Apple to Opt-out of Mobile Advertising IDs
10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience.Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are.The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and attribution (like app install ads). If anything, it can actually strengthen their walled-garden data moat when advertisers realize that it's still the most efficient way to reach users. Their last earnings report shows significant growth and is the opposite of a struggling business.