Many Strategies Fail Because They’re Not Strategies (2017)
We have a scientist in Denmark called Morten Münster who wrote a book called “Jytte fra marketing er desværre gået for i dag” (Karen from marketing has unfortunately left for the day), in which he talks a lot about the necessity of clear and simple strategies that can be understood by employees at 3pm on a busy Thursday. He has a lot of good examples, but mostly he outlines how silly something a long the lines of “forward together” is as a strategy because it quite literally means nothing to anyone who does any real work.It agrees with this article, and I always find it kind of hilarious. I do work on the public sector, and we’re exceptionally bad at implementing strategies, despite having hundreds of people working on it. The thing is though, that most of those people have read these articles and books, exactly like this one. So apparently knowing these things aren’t even helping us implement meaningful strategies.After years in the bureaucracy I’ve long learned to simply keep quiet while these pseudo-workers do their thing, and then get things done when they leave. Then you can always word the work up to sound like it plays into whatever current strategy we’re pursuing at the end of the year review.