I bought some awful light bulbs so you don't have to
So, you could; buy lots of these. Take the bulbs and hub and modify the software further. Since they come in a 'box'; you can put them back in the box and then give them to people as gifts or promotional items.You are now behind their firewall.If you are a hacker and you manage to get into a factory in China or Taiwan or wherever that is making these; you swap out the base firmware with one of your own that dials home. You are now behind the firewall of all customers.Just some random thoughts before bed.