Starting a Business in Silicon Valley
> I'd later learn from some hardware experts that you really want to price goods like mine around 5x the cost to manufacture.This. If you're doing hardware, your price needs to be minimum 3x-5x the COGS.If you think you're going to win some market by pricing with lower margins, like 1.5x-2x, you're setting yourself up for failure.Interestingly, the same rule holds for restaurants: food input costs should be no more than 20-30% of the meal price.