Match.com Used Fake Ads to Swindle Users, F.T.C. Says
I've tried a number of dating websites in the past year, and all of them are like this.First and foremost: No matter how hard they try to hide it, the male/female balance on all straight dating sites is completely off. I'd say it's about 80% male. So most of them fill with fake accounts to get the balance backs.The matching algorithms don't really exist, they are extremely primitive and usually optimised for engagement. All services show you a whole load of super attractive people on the first use (either fake or just popular profiles), only at the second day of use you get to the real profiles.Due to the imbalance and fake accounts, as a male you rarely get response on messages. Most men just give up after a while and start to spam generic pickup lines to just about every profile. Woman get loads of messages per day and stop responding. It's vicious circle. As a male, it becomes very difficult to stand out if you are actually interested in someone.The marketing is optimised badly towards your emotions (loneliness or sexual drive), I regularly got email messages where they "urgently need men to sign up for the next dating event, because only woman have applied so far". One of the services send me a total of 8 (!) reminder emails after I cancelled my subscription, that suddenly all these photo models were trying to send me a match request but couldn't because my account was closed.I like meeting new people but online dating just raises my anxiety and frustration. I don't think this can be 'disrupted' either, it's just a terrible business to be in since the incentives are completely misaligned.