What I Learned Burning $14k on YouTube Ads for Candy Japan
Speaking to a few anime/manga fans I know Bemmu has to compete with giants like J-List who dominate this space. Then there are local "Kawaii companys" in each region, for example Tofu Cute in the UK.Why doesn't the Candy Japan Website have prominent links to Twitter and other social media?Have you thought about using Social media more? Let's look at Twitter. Bemmu has almost 6,000 twitter followers, I'm guessing the Candy Japan Twitter account is @candyjapanese with about 250 followers?While rivals - http://www.japancandybox.com/ has 23K follows and J-List has 155K followers.