Buzz Kill
I've never understood the appeal of Twitter and I think it would help if more "social media people" (and web app developers) could try to understand why. They are obscure little techie tools that a huge percentage of the population will never use. When Leo says "I was shouting into a vast echo chamber" what he really should say is "I was shouting into a miniscule echo chamber". And nobody was really listening because it's not really a conversation, it's all about self-promotion and that tends to be a very one-sided activity.Buzz and Wave will never take off with the people I work with, or my friends, because we're all a bit old-fashioned and I doubt any one of us would sooner "tweet" a message than phone someone up and talk to them directly. Sure, I realise it's a one-to-many operation (unlike a phone-call) but honestly, what do I have that's worth actually broadcasting?