In 2020, two thirds of Google searches ended without a click
Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional.There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic Search drove this decline.