“This is why I use ad blockers and a pi-hole server”
Shout out to nextdns.io, they run a global pi-hole grid.  OK, it’s better, but conceptually.”Block ads, trackers and malicious websites on all your devices. Get in-depth analytics about your Internet traffic.
Protect your privacy and bypass censorship. Shield your kids.”All you do is point your DNS at it.  (Or let one of their apps point DNS for you.)But I really like the ethos:”NextDNS was founded in May 2019 in Delaware, USA by two French founders Romain Cointepas and Olivier Poitrey. Olivier has been working on Internet infrastructures for the last 20 years. In 2005, he founded Dailymotion, the largest video sharing service after Youtube and the most popular European website in the world at the time. He is currently Director of Engineering at Netflix, working on Open Connect, Netflix's home CDN also known as the CDN moving about 30% of the total US Internet traffic. Romain and Olivier closely worked for years at Dailymotion on many different projects. Romain ended up leading the mobile & TV department.””We are true supporters of the net neutrality and Internet privacy. We believe that un-encrypted DNS resolvers operated by ISPs are detrimental to those two principals. Alternative solutions like Google DNS or Cloudflare DNS are great, but we think more actors need to step up and provide alternative services to avoid centralization of powers.”In ~8 months it’s gotten mom proof while also being something I can recommend to techos.  For me, it’s been more reliable than the enterprise Zscalar DNS filtering, and more configurable than other filters, particularly in allowing ad blocking and custom block lists and white lists along a rich set of built-ins.I’m at 7% blocked out of 4 million queries in last couple months.    Ads & Trackers 256,212
    Facebook         7,150
    Spotify          1,245
    Messenger        1,027
    Snapchat           938
    Twitter            916

I should note that I don’t use Facebook, Spotify, Messenger, Snapchat, or Twitter.