Handful of Biologists Went Rogue and Published Directly to Internet
Total off topic, but here is an anecdote I heard from a professor when he was explaining about review process. One reviewer argued to change    Figure 5. The statistics ....

to    Figure (5) The statistics ....

because the reviewer liked () format better, although (IMO) the new format is so ugly.Another reviewer saw the comment and had a really nasty debate. The paper was published with the original format nonetheless.