Sedans Aren’t Dead, American Sedans Are
The car market in its' totality has always struck me as being irrational.It takes a large amount of number crunching to determine that an old small Japanese car has the cheapest TCO.The same follows across the categories (e.g. the article's specific focus on sedans).A whole bunch of mid-market brands seemingly exist for no reason other than for some groups of not-wealthy people to waste money in an attempt to impress other groups of not-wealthy people.e.g. the German cars which seem to exist as some sort of indicator that someone can afford to burn money maintaining a depreciating asset.It's basically the (non-smart) watch market, right. You wear a Casio-level watch if you don't care, a Rolex-level watch if you're signalling, and other stuff is basically an enthusiast market.