Apple is close to acquiring Shazam, sources say
So last year I was in a big brand clothing shop and I heard a cool song. I Shazamed it. At home searched it on YouTube.To my shock, it was launched a few months ago and it barely had 5k views. The shock for me was how the hell a giant clothing company (H&M if I recall correctly) has such an underground song on.So I started googleing around to find out how music in stores gets selected, and long story short, this is a multi-million dollar business and there are companies which create playlists according to your brand. These companies also scour the world for underground artists, because you want your store to have the best music before it's popular, so that customers perceive you as a trendsetter.What is the success metric for these playlist companies? One of the task of store employees is to report how many customers they notice using Shazam in the store.