Portuguese ISP shows us what our non-neutral internet will look like
Whilst I completely think net neutrality should be enshrined in law, I do wonder whether "the market" will ensure it is always available.If you have a choice of two ISPs and one of them is net neutral, the other is not, which one are you going to choose? If you are not able to choose your provider, you have a monopoly issue - the way to deal with that might be net neutrality for now, but you really need to break the monopoly irrespective of that.Some consumers may be ill-informed. I think if plans are explicit, that's actually going to cause pause for thought and consumers will educate themselves: there is some evidence of this younger consumers at least and the choices they're making (e.g. Facebook is dying off with For me the really scary option is when your ISP is preferring traffic for a major incumbent and limiting traffic to a new competitor and not making that explicitly clear to you. At that point you don't get to make an informed choice of ISP, you don't get consumer education calling out there are options, and you don't get shifts in the market. That's the really dangerous one we need to be wary of, IMHO.