What kind of traffic is driven by a single mention of a domain on network TV?
This is actually pretty interesting as I've been testing this for the last 2 years. I've been on The Today Show, ABC News (once/week), G4TV, PBS, CBS Early Show, etc. Most of the time, the anchors/screen will say my domain, http://www.iwillteachyoutoberich.com.In general, you will not get nearly as much direct traffic as you would think. For example, if I showed you the traffic from the week where I was on a national morning show, you likely wouldn't be able to pick out which day I was on.However, media works in very interesting ways. It does affect book sales, particularly in retail stores. And media begets more media, since producers watch other TV shows.But it's very mysterious and much more of a black art than direct traffic/measurable media.