China Grew Two Cotton Leaves on the Moon
  Yossarian, I want you to do something for me. 
  [removes item from small bag] 
  I want to serve this to the men. 
  Taste it and let me know what you think.

  [Yossarian takes a bite]
  What is it?

  Chocolate-covered cotton.

  What are you, crazy?
  
  No good, huh?
 
  For Christ's sake, you didn't even take the seeds out!
  
  Is it really that bad?
 
  It's cotton!  
  
  They've got to learn to like it!

  Why?

  Look, I saw this great opportunity to corner the market
  in Egyptian cotton. How was I supposed to know there
  was going to be a glut? 
  I've got a hundred warehouses stacked with the stuff all 
  over the European theater.
  I can't get rid of a penny's worth. People eat cotton 
  candy, don't they? 
  Well this stuff is better - it's made out of real cotton.
 
  Milo, people can't eat cotton!

  They've got to - it's for the Syndicate!
  
  It will make them sick! - why don't you try it yourself 
  if you don't believe me?

  I did - and it made me sick.

There ain't no such thing as a free lunch.