Don't create for an imaginary group of people
There's great power in scratching your own itch and building the tools and software you want for the real problem you have right now.But on the flip side, a lot of the software regular people use for their jobs is awful. As software engineers we've built lovely tools for ourselves (development environments, version control, etc). We've scratched our own itch. But we collectively don't feel a lot of empathy for folks in other industries. So they end up with bad, missing or massively overpriced software as a result.The answer is to go outside, and make friends with people who aren't software engineers. Pick up a hobby or a craft. The best software is always made out of necessity.