Facebook CPC – Don't Waste Your Money
Within the last week I performed a similar "experiment" for newly created facebook.com/AmeriStartup.I created two FB mobile advertisements to direct traffic to the website, though the website is more eCommerce/service than any type of sign up.  Budget $50 over 3 days reach was ~20,000+; the click through rate was .5% and .4% for the 2 ads; just under 100 clicks to the website with none resulting in conversion.More disturbing was the fan page promotion through FB (paid "Likes" in my own words).  $10 budget per day over 3 days; reach = 3,000+; total likes 34.  What disturbed me though was when I would go to the profile page of the users who "liked" the fan page as a result of the promotion, many of the user profiles did not appear to be legit.  Moreover, the majority of these users who liked the page had a single facebook post in their entire facebook timeline.  As unlikely as it is that of ~30 paid likes nearly all were were inactive facebook users who were otherwise compelled to interact with my paid promotion, it is equally unlikely that facebook would be so brazen in committing fraud on advertisers by creating and managing fake accounts to click paid promotion/ads which could easily be proven.  Nevertheless is begs the question what are these accounts (fake, bots, ect...) and who controls them and why?