App Store doesn't accept “too simple” apps
Ran into the exact same problem with a very simple camera app I made. Camera app was completely gesture based. So you never had to find a button to quickly flip the camera to the other side of the phone or find the button to start/stop recording. It made using a camera a lot quicker to get multiple shots of a scene and your reaction shot. Also added in stabilization to the front lens, which was easy but wasn't enabled at the time in the native camera app.I got the "too simple" response.Which was the whole point. A camera with zero buttons. I still pointed out the 5 or 7 features it had that technically the iOS camera wasn't doing. I would get a different reason back then. So I'd argue a different point. Then after weeks of this, it came back with the "too simple" reason again.And I was left with the same conclusion. I don't think Apple wants anyone "outsimpling" their camera app. Maybe if I had added a social network to it or filters or something I could have finally gotten it approved. But I lost the desire to keep fighting :)(Just by posting this, now I fear I broke some kind of TOS, and can never publish an iOS app again?)