Ask HN: Does SEO still work in 2018?
SEO works, and always will. However, trying to figure out the latest tricks is a losing game. Even if you do figure out how to make something work today, algorithms will change and you'll be punished for having gamed the system.Instead, write 'honest' content. Write it well. Write it for humans. If you find yourself adding content in hopes the search engine will pick it up, that is a short-term gain for long-term pain. Do have your title match your content. Do try to write unique phrases that are applicable to your content. And try not to copy/paste content around your pages.Do all that, with clean markup, and your SEO will be good enough to beat out local competitors. (Even if agencies tell you differently.)