Do Things that Don't Scale (2013)
> "Right then, give me your laptop" and set them up on the spot.This article just makes me miss the pre-pandemic times when touching someone else's laptop didn't feel like a huge health violation.> things that don't scaleSome things that don't scale (i.e. super personal interactions) do have non-linear returns. An email blast can hit 1000 users. But talking to 10 people can generate recommendations. Which hold way more value than marketing emails.I launched a product earlier this year and it has been much harder to get this level of personal interaction over email / digital platforms. It's a lot easier to ignore an email than someone in the same room.Very excited to return to a world of human > human interactions.