Skeuocard
Upvoting because this is so beautifully executed and I'd love to see people test this out on their checkout process.That said, my experience indicates that this is not going to convert well.To mirror the author's own quote:"Every question a user has to ask themselves during the checkout process is another reason for them not to complete it."What's presented here is a drastically different experience from the norm.It doesn't behave the way you'd expect if you've ever bought anything else online.Beyond that it has to load images dynamically based on card type which, on a slow or interrupted connection, will create even more confusion.I love the concept, I love the execution, I just don't think this is going to be a conversion driver.But I'll test it anyways.