Ask HN: What is the biggest untapped opportunity for startups?
The leading cause of death is cardiovascular disease. >90% of these cases can be attributed to an overweight population. It's not an easy problem to solve, but there has to be a way to fix it. Lots of calorie counting apps, activity trackers, motivational reminder apps, etc. Obesity is very complicated, but there are three basic facts:1. Calories in, calories out is the golden rule.2. The vast majority of calories come from carbohydrates.3. Carbohydrates activate addictive dopaminergic pathways (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2235907/pdf/nih...)People overeat because food is easy to access, and it provides a short-term, immediate chemical reward. External rewards often need to be introduced to break this vicious cycle. Hobbies, relationships, career achievements, etc. can function as alternative rewards. Perhaps there is a way for technology to provide short-term rewards in lieu of eating?