Here's how I deal with users who steal
Interesting that the "scholarship" (free) plan isn't mentioned on the homepage.  It seems you have to try and steal the product before being offered the free plan.I also like the subtle dig, "if you can't afford it."  I've certainly pirated things myself.  If iTunes asked me, "We noticed you've pirated The Walking Dead. If you can't afford $3, click here to get it for free." By reframing it as charity I might be shamed into purchasing it.  :)That's certainly a novel approach.  I would love to hear how it turns out.