Privacy Badger is a browser extension that learns to block invisible trackers
Happy user for several years now. I prefer this over other more popular blockers because Privacy Badger doesn't directly go after ads. It just blocks the tracking aspect; which in 99% cases of today's web advertising also prevents the ad from showing up.In general I consider ads to be unethical cognitive burden. The exception is if the site owner keeps the lights on by incorporating non-tracking advertising, it would feel scummy to block off their ads and just take the good content. On the other hand tracking users is an active hostile move and blocking it is the right choice. At least that's my reasoning for choosing Privacy Badger.