Microsoft's DroidRage Twitter campaign goes painfully wrong
I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition 
on "speed-of-opening-apps" on WP7 where nobody was allowed to win?When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, completely unremarkable, but at least it didn't blow further holes in the already-tarnished brand.TL;DR: dear Microsoft, don't try to be hip.