Tech-savvy audiences block Google Analytics
There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This group of critical people figured that out and started to hack into these machines to fake ratings. They faked the ratings away from stupid trash TV towards some higher quality stuff, documentaries, culture, ...
Obviously in the movie then the country saw a renaissance, everyone got smarter, yadda yadda, you get it.I feel like this is similar.
All tech savvy people block ads and analytics and at least the known tricks they use against us. So the internet only tracks the defenseless people and is then built to serve them (and or exploit them).Maybe we should engage in large scale AdWords fraud. Send come fake traffic away from Facebook and over to Wikipedia.