What Really Happened in that Double-Blind Violin Sound Test
Because the violinists were only allowed to try the violins for one minute, this study has the same flaw that the Pepsi Challenge had in 1975:"In his book, Blink, author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. His research shows that tasters will generally prefer the sweeter of two beverages based on a single sip, even if they prefer a less sweet beverage over the course of an entire can."In other words, a saturated sound could initially be more attractive but not as good for an actual concert.http://en.wikipedia.org/wiki/Pepsi_Challenge#Criticism