McDonald's just dropped a brand new Game Boy game
This isn't even the first legitimately interesting video game connection to McDonalds, weirdly.Treasure is an influential game development studio that did a lot of really interesting work in the mid to late 90s, responsible for games like Gunstar Heroes, Radiant Silvergun, Ikaruga, Bangai-o, Silhouette Mirage, Dynamite Headdy, Mischief Makers, Alien Soldier, and others.  They were a bunch of ex-Konami developers (who had worked on games like Contra 3, Axelay, Super Castlevania 4, the arcade Simpsons) who were tired of making license games and wanted to make their own original games.  A few of their games did well in the market, but they and their particular approach to innovation in action game rule systems has had a much, much bigger impact on other action game developers since.And their very first game when they left Konami and started their own studio, the game they had to make to stay afloat to make Gunstar Heroes, was...  a Sega Genesis McDonalds game, the 1993 "McDonald's Treasure Land Adventure".Longplay here: https://www.youtube.com/watch?v=LNbmJyL872cI've never played it, but it looks really solid and vastly better than it has any right to be.