Social Login Buttons Aren’t Worth It
There's another element of this that, to this day, I don't fully understand:  Companies subverting their brands and actually promoting facebook.What do I mean by this?  The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin"What?  They have a perfectly good and highly recognizable brand.  And, they happen to have a great URL: charmin.com.  Why send traffic to Facebook and diminish or even completely fail to promote your own bran?OK, the other question might be: Who is visiting a Facebook page for toilet paper.  The point is that I've seen this many, many times from all kinds of companies.Maybe someone can explain?  Maybe this is just sheep following sheep off the cliff?