Locksmith gets less tips and more price complaints for being faster
Coinstar is a great example of this.The machine is able to calculate the total change deposited almost instantly. Yet, during testing the company learned that consumers did not trust the machines. Customers though it was impossible for a machine to count change accurately at such a high rate.Faced with the issues of trust and preconceived expectations of necessary effort, the company began to rework the user experience.The solution was fairly simple. The machine still counted at the same pace but displayed the results at a significantly slower rate. In fact, the sound of change working the way through the machine is just a recording that is played through a speaker.Altering the user experience to match expectations created trust and met the customers expectation of the necessary effort to complete the task.