Rich vs. King in the Real World: Why I sold my company
This story makes guys like Zuck and Gates seem extraordinary.  They didn't' set out just to be rich or even rich-enough, they're aiming to change the world.  The former is still working on that, and the later is already there.Most of us would take Box A, but the folks at FB or even Twitter are looking at box X, Y and Z.Of course once you get mid alphabet the possibility of an empty box is probably pretty slim.