Privacy
While I agree Apple is not a Ad-company and therefore have no interest in tracking, one needs to look at Apple for just more than privacy. Cherry picking does not help!1. https://en.wikipedia.org/wiki/Planned_obsolescence 
Why limit memory or anytype of upgrades (I am talking hardware). How does it play on the 'environment'? Look at other hn thread "Right to Repair" https://news.ycombinator.com/item?id=153603621.contd. Not everyone can afford a $700 device. (second-hand phones are not always available as cheap as in SFO to other parts of the world). Even $200 is a lot for many people. (and they too need internet, whatsapp).2. Software: Android OEMs are worst offenders, agreed. Why apple limits updates to older macs? Privacy?3. Whether you agree or not getting trapped inside one-closed system is uncomfortable. Try editing icloud calendar from linux or windows. Oh yes, do not tell me that only OSX has privacy other OS do not.4. I would get a iPhone the day, Apple foregoes the $1 Billion that they supposedly get from Google for putting the search. Why not offer privacy to all? Apple is famous for deciding 'what the user' should do? Why not force everyone to use 'DDG'.