How Cambridge Analytica’s Facebook targeting model really worked
Finally, I was waiting for someone to talk about the model itself. It makes sense that SVD or something like it (PCA, co-occurrence, etc) would be used.But I also wonder what exactly you are going to do with the predictions. What exactly do you show to someone to make them more likely to go and vote if they are inclined to vote your way, or make them stay at home otherwise? Is there evidence that whatever you're showing actually works? Or do you try to change people's minds? What do you do?Knowing how the state of things -in this case, people's voting inclinations- is not the same as knowing what to do, ie a strategy.I don't know how effective it is, I'd like to learn more. But I smell the possibility that these CA type firms are simply selling snakeoil to desperate political activists.