How Pipedrive went from 0 to 10,000 paying customers in SaaS
>Pipedrive could have grown to 10,000 paying customers without any marketingand the next paragraph>The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product.Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan.Marketing is the science of bringing a product to market, and later on, navigating the markets the company operates in. Advertising, sales, PR are only communication tools which fall in only 1P (promotion) out of the 5Ps.The article continues to list marketing activities. In fact, it only lists marketing activities, while insisting they don't do any marketing.Finding your LTCV is marketing (Price). Localizing is marketing (Place). Content, SEO, email are also marketing (Promotion). Finding platforms before others is also makreting.All in all, I would advise the author of this article to read the wikipedia page (lol) about marketing before making attempts to speak on the subject.