The Next Microsoft
This is great.It will never work.A brand has to reflect the culture of how a product is made, sold, experienced, etc...Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features!A better brand promise would be Microsoft - It Does Everything!Look at Windows 8. Is it going metro only? No, Metro is a feature on top of the existing mountain of features. Instead of one UI, it's now TWO UI's!!!Putting this kind of branding on Microsoft is like putting the geeky kid with oversized glasses and suspenders a new wardrobe. Sure, the kid will look cooler, but it won't stop him from playing Magic: The Gathering in their basement.Microsoft has built their company on saying "yes" to just about everything. The simplest Windows ever sounds like they are saying "no" to things and that's not what Microsoft does.I love the design, but it's not Microsoft