Indiegogo to launch campaigns combining perks and equity investment
Raising money from random people on the internet sounds like a nightmare.Every investor you take on is there for life and has a unique set of goals. The advice they give you is bent towards those goals, be it creating the best product, exiting in six months, IPOing in 10 years, or making a large social impact. I can only imagine the all-caps emails from first-time investors demanding the company go in one direction.Investor relations can be a time sink to manage for an early stage company, especially if you have inexperienced investors who only read about the good times on TechCrunch.