We need someone who has done “it” before
Another problem is from the candidate's point of view: I've already done "It" before. I've been doing "It" for the last decade. If I move companies, I want to do "It+1" at the very least, more likely "It+2". It's not enough for me to simply do "It" again but at a different company. So many recruiters reach out with that pitch, and I simply ignore them now: "I see you have a great background doing 'It' at 'Company'. We're offering a role doing 'It' here at this company! Isn't that exciting?" No, it's not, actually. Now if you want me to manage a team of engineers doing "It", let's talk. If you want me to be Director of "It", I'll stop what I am doing and get on the phone with you in 5 minutes! But simply "Keep doing 'It' but at our company" is not even slightly motivating.