Leaked NYT innovation report is one of the key documents of this media age
TL;DRThe New York Times remains a newspaper with a website attached. It is optimized for:- one distribution channel (newsstands / deliveries)- one format (big sheets of paper)- one consumption pattern (peruse the current edition, then throw it away)- one production pattern (professional journalists)- one means of attracting eyeballs (the front page / home page)The digital folk are enormously frustrated. They know they could do so much better, if the organisation would get behind them. Time after time, they miss opportunities to:- repackage old content that remains relevant, or becomes relevant again- promote curated collections of material- monitor the "online impact" of stories- take advantage of user-generated content- and so on...So they get their lunch stolen by the likes of the Huffington Post.The infrastructure and processes are also lacking. There are too many one-offs and "just make it work now" hacks, and material is not tagged properly.