Facebook may be forced to sell Giphy one year after buying it
My company runs one of the top iPhone apps for creating & exporting stickers to WhatsApp (and iMessage, Telegram & others). When WhatsApp started accepting animated stickers, we implemented the Giphy API to allow users to get GIFs and export them as animated stickers to WhatsApp (yes, from one Facebook product to another). Giphy rejected our application and blocked our API access claiming that their API Terms of Service prohibited what we were doing, which they did not in fact appear to do (we had read the terms before going to the trouble of implementing). No point arguing as the terms do say that they reserve the right to deny or revoke access at any time (in line with the CMA's concerns). So we just switched to Google's Tenor and ironically that has worked fine. Perhaps I should be writing a letter to the CMA!