How side projects saved our startup
One issue I have with posts like this, however awesome/uplifting/well-intentioned they may be, is that they attempt to generalize mostly anecdotal evidence to general advice.Is this an engaging and inspiring story?  Yes, and it's great that people feel free to share their stories (successes and otherwise) here.Having read it, do I have a better idea how likely this strategy is to work for any given person/company?  No, and I don't know that anything short of an exhaustive longitudinal study would help there.  (There's some mention of studies on creative hobbies, but it's a bit of a leap from there to repeatable ROI.)