Better Business Bureau rejects Molekule’s air purifier claims
I expect a lot of people will focus on the problematic BBB in the comments here, but it's important to focus on the core problem:Molekule's marketing claims have been debunked from the start. Their massive social media advertising campaigns have fed a lot of misinformation to a lot of people since their launch. It's amazing how many people I know who confidently recommend Molekule air filters as superior technology based on nothing more than having seen their Instagram ads. Molekule has secured media puff pieces from several influential media outlets as well as several print publications, none of whom seem to have done the slightest amount of testing to verify their claims.Both Wirecutter and Consumer Reports actually tested the Molekule and found the performance to be abysmal. Wirecutter went so far as to declare it the worst air purifier they've ever tested: https://thewirecutter.com/reviews/best-air-purifier/#molekul...The product just plain does not work, and their marketing material appears to be pure lies. I hope they see some consequences for this.Perhaps the worst part is that the underlying PECO technology is potentially promising as an adjunct to a traditional HEPA filter. Instead, the Molekule company has gone all-in in their anti-HEPA marketing strategy, creating a false dichotomy for marketing hype instead of trying to create an evolution of the standard HEPA filter.