Square Said to Acquire Team from Struggling Social App Yik Yak
I think the key problem was the hype train and the lack of product-oriented/technical leadership.remembered them doing very well on campus last two years of college. They had on campus reps to hand out "schwag"; probably not very fun to scale. The obvious bullying was the problem. If they had found some way to solve that and snuck their way back into high schools...then again, kids can be so cruel.