Apple's First Public Demonstration of the Mac, Unseen Since 1984 [video]
At the ~3 minute mark, Jobs says, "Apple and IBM emerge as the industry's strongest competitors.  [...] It appears IBM wants it all.  Apple is perceived to be the only hope.  Dealers initially welcoming to IBM now fear an IBM-dominated future.  They're increasingly turning back to Apple as the only force that can ensure their future freedom."It's interesting how the future played out: users have rejected the notion that freedom is valuable.  Perhaps something else was meant by "freedom" in those days, but it's hard to imagine something less free than the app store.