Lightweight Alternatives to Google Analytics
I turned off Google Analytics, because I realized that it doesn't actually report any useful or actionable data, just vanity metrics, and many of them of dubious quality.I run a SaaS and what matters for me is paid subscriptions. "Visits" (even if by humans, which is hard to tell) really do not matter much. Yes, I do want to increase conversion rates, and run bandit experiments, but I'm better off doing that myself.What also matters are search terms, but Google's search console (or tools, or whatever it's called this week) provides that.Turning off Google Analytics was hard to do psychologically — the Fear Of Missing Out is strong. But it turns out I'm not missing out on anything, except some dubious vanity data. And I'm making the web a better place in the process.