How to advertise to developers: deep dive into paid developer marketing
> Pushy pop-ups, "do it now", flashy colors, and all that stuff.
Things that work like a charm in e-commerce or fashion will most likely not work on devs.Not just 'not work', but 'actively repel'. A popup chat bot or a survey form request (during or after using a website or software product) or anything not germane to the task that has a shadow or notification highlight has slowly but surely become a form of wart that elicits a deep, instinctual disgust from me. I'd even say an unhealthy and unreasonable level of disgust.It's enough to get me to instantly despise a product almost nomatter how well it does its original job.But 100 folks who actually click ads or interact with these distraction baubles (mistakenly or otherwise) are worth thousands of people like me, so I understand why it won't ever change for the better out of a company's own volition.---When it comes to advertising, say, developer tooling, I think a large part of the problem is that there's just not going to be a lot of relevant tools out there, for my job or hobbies, that I either don't already know about (and aren't using because I have already evaluated its prospects) or... I am already using it. Conversely, seeing ads for something I am already using has potential for negative effects (see above). Tasteful advertising is thus useful for the rare case of something I don't know about, but I don't think it's worth it when 999/1000 of these ads are detrimental and irrelevant.