Amazon's Leadership Principles
Leaders are willing to take a 100x salary compared to their line employees because they know they can hustle hard enough to live up to the expectations.I'm very excited to see the helmet cam video of Jeff Bezos serving a customary 8-10-12-14 hour shift at the Dallas Amazon Fulfillment Center and walk out with a smile. Can you do what you ask of others? That's leadership.No, really. Principles not tested in the fire mean nothing (i.e. "The Man Who Corrupted Hadleyburg"). I know how much grinding I put in and I'd be happy to strap a Fitbit to Bezos and run a day shift side by side.Dogfooding is a principle I'll never abandon.