Podcast sponsorship revenue continues to fuel NPR’s financial growth
I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs.But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives.Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support.It's also just much more pleasant to listen to. I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading.I know they've had corporate sponsors for some time, but the podcasts really feel like an escalation.I don't blame them; I'm sure they felt this was the best choice for them to grow and survive, but it feel like a disappointing loss.