Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago.Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment.In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditized (though they work hard to stay slightly ahead). But people love Tesla and it's the first choice EV because they've really thought through the UX of a semi-self driving car EV thoroughly.Apple is just about the only company with a similar ethos and enough money and patience to be a viable competitor and have a competitive brand known for quality.