P&G Cuts More Than $100M in ‘Largely Ineffective’ Digital Ads
In my own personal experience, I can honestly say I've never "intentionally" clicked on an ad in the past 20+ years I've been on the internet. I will say I've certainly looked at ads in magazines, billboards, tv commercials (before tivo) and even those small planes pulling banners at the beach.I am not surprised that digital marketing is not that effective. What does surprise me is why its taken this long to figure that out.