Alaska Airlines to Buy Virgin America for $2.6B
If anyone is taking over or merging with Virgin America, I'm glad it's Alaskan. I've never been unhappy with flying with them.A couple examples of little things they do that are clever and should be copied by everyone else: check your bag at the gate 30 minutes before boarding and you can board early; a guarantee that your checked luggage will be in your hands 20 minutes after landing, or you get $20.They are an airline that are trying things, experimenting.