Netflix Sans, a new custom typeface
As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well.However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity.Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic alphabet inspired treatment of R in Icarus.They all were different and appropriate, and here they are all very 2010's generic sans-serif, losing all personality.I'm happy to see Netflix Sans in UI, but sure hope it doesn't go deeper, into actual show branding.