Opt Out of Klout Now
As a founder of a company in that same space I would like to add some nuance to this blog. Putting it as simple as scoring people and helping you sell back the data so you can improve your score is to simple.Scoring, ranking and sorting people is important for the future of the web. It's comparable to Google's pagerank. You need some sort of analyses/score/rank to value the content shared by someone. But with pagerank nobody complaint because the value was directly visible in the Google search results and it was just a website not a person that got a score. Know we're in the social age and it's not site's that are the publishers but people. And Klout is not the only one that's doing this, we are doing it, Google's doing with the G+ authorrank and Facebook probably has it as well in their edge rank.The thing with Klout is that it's the only one that puts focusing on the person himself and touching your ego which can upset some people.The applications and possibilities of the data are rarely thought of.