Nobody Trusts Facebook, Twitter Is a Hot Mess, What Is Snapchat Doing?
Based on my brief time at FB (in 2016-2017), FB is not evil. MZ is trying to do the right thing, overall. Using this as a major piece of positioning/propaganda is not going to work for Spiegel. Also, if they ever want to make money, they'll be playing the exact same game as FB. That's going to be tough, as by now Snapchat is just a feature (of FB). Also, I can tell you, FB employees are laser focused on executing and making a measurable impact (and getting a big bonus), there's no group therapy bitching. I don't have any love/hate for Snapchat, but it is going to be very tough for them. (I don't own either stock.)