Use Pixar's story formula to win over investors
This seems obvious to me.  I think ultimately they are choosing the story given to them. If you tell them a story and they buy that, they also don’t care about what product you make but what story your product tells.If it tells a good enough story it is a story they can then sell to consumers.Profit isn’t to be made by meeting basic survival needs, but once people have their basic survival needs met, then it can become profitable to start selling the story that this product lets you be a participant in.