Investigating how the New York Times A/B tests their headlines
Should a news source be optimizing for engagement, or for accuracy in communicating facts?  I understand it's a business, but it's analogous to a bakery that labels all its goods as its best-selling items, only to confuse and disappoint the buyer when they open the box and find something different inside.  It may sell that product that time, but it goes against the purpose of the organization as a whole, and doesn't seem like a sustainable practice.