T-Mobile demand Lemonade to stop using the color magenta
This might seem like overreach, but is just a natural consequence of trademark laws.If you can trademark a name as simple as "apple", and if you can trademark an icon as simple as 4 squares of identical size and shape next to another (windows/microsoft), then it becomes quite obvious that colors are treated the same.In the end, trademark laws as a whole will have to be reformed, but this is just a natural consequence of the current laws.