A checklist of marketing ideas for side projects
"Cold call ~20 people who might be good customers."IMHO this is probably the first! thing you should do. To my own surprise people will give you money for your service even if you don't have a websites (and name, logo, slogan or anything else), and you send your 'product' via email.And 3 out of 4 ideas don't survive these 20 calls - so you'll save a lot of time if you sell first and build later.Emotionally that's not easy - of course - but it's what you will be doing all day anyway if it goes well, so why not start early?