Penniless Yogi Baba Ramdev Controls a Billion-Dollar Corporation
I use their toothpaste all the time. It has a very earthy organic flavor and immediately contrasts with the strong 'chemical' taste of traditional toothpaste.To be fair, the toothpaste though is an exception. Most of the patanjali products are similar to other products on the market - the only difference seem to be that they skip the strong flavors/chemicals in favor of the basic ones and market it as more 'organic'. The subtext is that they are also a LOT cheaper so the market laps it up.Indians have a widespread distrust of western personal care products and the science of Ayurveda is considered superior. Patanjali has taken the first step in monetizing this belief at scale. I don't think they would be the last.Ayurveda is poised to go the way of Yoga. Everyone should get ready to hop on.