What Happened When Marissa Mayer Tried to Be Steve Jobs
This is only tangentially related, but I was surprised that Apple, Amazon, Facebook, and Google were considered the "big four" technology companies. The comparisons to Amazon, Facebook, and Google make sense in that those three (and Yahoo) are all internet companies, but I don't see how Apple fits into this paradigm. The author focuses on Apple's revenues from hardware sales, which has almost nothing to do with any of Yahoo's business.I also found it interesting that Microsoft wasn't mentioned once in the article, considering the fact that it makes much more sense to draw parallels between two software giants trying to turn themselves around (not to mention the fact that Yahoo search is run on Bing). Surely Microsoft is still considered a "Big tech" company?