Got a rejection for mentioning Apple pre-release software, but I am not
What I find interesting is that we seem to perceive the App Store Review process as some kind of black and white thing, while it isn't. Like a pure function that only works with the input variables provided and no side effects. Guess what, there is an actual human on the other side that is reviewing your app (with support of automation tools obviously). That person will make mistakes, will bring his/her own opinion and might not be consistent and often won't be very elaborate. Kind of refreshing actually.Interestingly, that's probably how most customers are handled by many of the submitted apps, if at all.