My history of (mostly failed) side projects and startups 
As a builder of digital things, the 3 things I have the most trouble communicating to non-builders are:- how hard it is- how much time it takes- how long it takes to become successfulSo instead of trying to explain it, I may just send them to this blog post, which shows all 3.  Thank you, Gabriel!(Now if only you would remove that Mojo Badge business from blocking your great content.)