People Don’t Actually Like Creativity
Except that, most creative ideas are bad.Like the famous observation about Churchill: "His chief of staff Alan Brooke complained that every day Churchill had 10 ideas, only one of which was good -- and he did not know which one."And when I think of product meeting's I've sat in on... generally 90% of the "creative" ideas would be complete disasters. And a lot of the remaining 10% might be good, but the work involved in figuring that out for sure would often be prohibitive, for an unclear payoff. But occasionally you get a gem that everyone gets excited about.I would say that people do like creativity, but only when it's clear that the particular creative solution will likely work. Which is generally not the case.And if people went chasing every plausible creative idea, we wouldn't have time for anything else, like normal productivity. That's why it's a very difficult balance to get right.