Google Shames Slow U.S. ISPs With Its New YouTube Video Quality Report
I imagine ISPs will start using these results in advertising really quickly. "Google rates us as Excellent for video playback. Compare us with your ISP! We're faster than 82% of ISPs in this area."Google/YouTube speed ratings could very quickly end up being analogous to school rankings. You want to be in an area with good schools, and if you don't have good schools you're probably going to start putting pressure on people to improve things.