I bought 300 emoji domain names from Kazakhstan and built an email service
The customer's words echoed in his mind. 'robert at lightbulb emoji dot kz, but with a real lightbulb emoji.' The clerk had registered thousands, maybe tens of thousands of e-mails into the Nordstrom Rack Nordy Rewards program, and he had seen it all, but this, this was something entirely new. This wasn't the single letter username or the overly sexual address or the gmail address with the plus sign, all mildly interesting but within the bounds of what was possible. What was normal. What was sane. This was something entirely new. The point of sale workstation has no key for the lightbulb emoji. This was the predicament. But if an emoji can be an e-mail address, maybe some other part of the computer can be a keyboard. Maybe the floor can be a table. Maybe hands can be screwdrivers. The clerk began touching the screen. Pawing at the sides of the monitor. He began mumbling as he moved his attention to the receipt printer, ripping it open, 'there's gotta be an emoji button in here somewhere.' As his search intensified, so too did the stares of customers waiting in line. In a final effort the clerk hoisted the register above his head before smashing it on the ground, bringing himself down with the machine. Associates had pooled around their coworker and were urging calm. Emergency Services had been notified and were en route, and slowly the chaos turned to calm. An associate reached out to ask the customer if she could finish ringing him up on another register. 'Sure,' he replied, 'but this time let's just use my gmail address.'