How can we, as web professionals, help to make the web more energy efficient?
Energy efficiency is a bad substitute for clean energy. We desperately need vast amounts of clean, emission free energy, to power electric vehicles, trains and tractors, the infrastructure used in their manufacture, the economy as a whole and the quality of life of the other 5 billion who lack internet.The energy that we stand to save on the web, in the best case, is no more that the equivalent of a few points of GDP growth for some impoverished nation. It's less than negligible, it's net negative, because you are wasting the political and human energy optimizing irrelevant things and thinking you've made a difference.