Founder's Field Guide for Navigating This Crisis
Is it better to just shut down now? For his example business, a corporate catering business, the answer is probably yes. That industry is going nowhere for at least a year and may never come back. After the epidemic is over, many people will still be working from home. (Commercial real estate is going to be hammered. Watch them scream for bailouts.)"The number one existential threat right now is running out of capital." No, the number one existential threat is running out of market. If you're a cruise line or a convention service, there's no market. Doesn't matter how much capital you have, it won't help. On the other hand, if you're selling work-from-home tools or face masks, you have plenty of orders and can get capital.