IKEA buys 11,000 acres of U.S. forest to keep it from being developed
I never understood why people hate IKEA. Yes it's cheap. Yes it doesn't last a lifetime. Yes it needs a lot of wood. Yes it's highly optimized.But guess what, IKEA is a business responding to the needs of people. The negatives that are mentioned frequently are merely a symptom of our ever faster developing society. The people who complain are the same ones that just buy cheap crap from china without even thinking about it.IKEAs ability to produce products that people actually need, at such a scale, is amazing to me. It does what it promises. It's cheap. It fills most people's needs fully. Customer support is perfect. I know in 10 years replacements for their core products will still be available. Their way of innovating the products is genius.I can't think of any other company that even comes close. Well, maybe LEGO.