Apple Confirms Its $3 Billion Deal for Beats Electronics
Apple redefined the mp3 player market, the ultraportable laptop market, the smartphone market, the tablet market, and now they're buying a company that reinvented the higher-end headphone market. Is it smart of a brand that has traditionally created their own iconic images to buy another cultural icon for $3 billion? I don't think so.Maybe this gets used a lot, but would Steve Jobs have done this? Or would he have created his own headphones and music streaming service?I'm willing to bet anything this is going to be seen as where Apple's golden age began to wane.EDIT: I said "higher-end" because it's perceived to be, even though audiophiles would never agree. The consumer market believes that Beats and Bose are king though. That's another reason that I'm against this purchase; Apple isn't even buying anything technically higher end (Sennheiser, Beyerdynamic, HiFiMan, what have you).