Backcountry.com sues anyone who uses its namesake
I’m a climber / skier / runner etc based out of Colorado and between my wife and we’ve spent a small fortune with backcountry.com.  I didn’t know about any of this.  Suing a maker of backcountry skis?  Well, fuck you too, private equity jerkoffs.  I’m going to light up my rep on this and let them know my spend and my recommendations are going elsewhere.---Edit3: GoFundMe for the legal costs of one of their targets:
https://www.gofundme.com/f/legal-defense-to-fight-backcountr...Edit2: A follow-up article with more details on just how predatory and unreasonable BC (by proxy through their attorneys) have become:
https://coloradosun.com/2019/11/05/backcountry-com-trademark...Edit, @skierjerry, et, al, here's what I just sent my rep:Heya ,I read an article about Backcountry in the Colorado Sun that really disappointed me. Your employer has adopted ugly business tactics and begun using its size to attack smaller businesses who have the ubiquitous term “backcountry” in their name.Please look at my lifetime spend with Backcountry as well as that of my wife.  It is significant.  It also stops now, and I’ll be making significant contributions to the legal funds of the boutique makes and businesses that your employer is assaulting.I wish you nothing but the best on a personal level and hope that your employer chooses to take a better path."