How to give a great presentation: advice from a legendary adman (2012)
I have been giving presentations professionally since ~2007.The only thing I agree with is the end:"The most effective speeches and presentations sound as if they have been spoken, ad-lib, and not written down at all. Great presenters and speakers make it all sound so easy and so natural that one assumes it just pours out of them. It almost never does."You'll never see an amazing talk/brief/speech like described above, follow the formula outlined in the "How to organize a presentation."The "How to organize a presentation" is great for someone who has never given a presentation to be able to give a tolerable presentation.However going from tolerable to good takes a completely different pathway and most people never get there.I suggest if you're serious about being influential as a presenter you try an open mic for poetry, improv or standup comedy. You'll bomb probably, but the exercise is really important.Practice storytelling. Write more. Understand your audience before you even start building your presentation. There's so much to do that is never ending but at the end of the day you're trying to build a relationship with your audience so that they trust you and what you are trying to convince them of.