This email may be worth millions of dollars in sales
Maybe this is due to lack of context, but with all that "designed to improve your company performance in the critical area" and "investing heavily in great customer service and innovation" that email sounds terribly enterpriesey to me. It all could be boiled down to a one-liner in spirit of "Sorry, but we can't offer our services any cheaper. Our prices are indeed higher, but the services are better than competitors and we actually provide more value per price unit. Please, take this into consideration."And maybe that's just my tastes, but negative commenting on competitors with all that "race to the bottom" and "customers are switching in droves" stuff doesn't sound any good to me. Even if competitor is really a complete shit.Just my opinion. I'm not a businessman.