Big Pharma is using faux generics to keep drug prices high, critics say
I just kind put together why this isn't free market.There's no incentive for anyone to push back on price. 
There's plenty of money to be made doctors make the same either way.
People don't notice because they just want the best healthcare available regardless of cost.
Pharmacy make more money with gouging.
Drug companies do.
Insurance companies make more with higher prices. 
Companies just pay what they have to show it as a benefit.Who in the entire system looks out for costs?