Web Design is 95% Typography
Web design is 95% typography and 100% content. I can't tell you how many times we have to design without knowing the actual CONTENT or text and we're forced to dropping Lorum Ipsum (fake text) in the designs. Not knowing the text stops us from knowing the USER, the target audience, and the entire REASON for the website. Actually knowing the subject, content and text makes the difference between 'nice' and 'functional'.