I dropped over 40 grand when I could have spent $100
The target audience for Rewire Attire, the high end fashion marketplace, was women with enough money ...Whenever I read "target audience" and "with enough money" in the same sentence, I run the other way.My experience with prospects "with enough money":  - there are far less of them than everyone else
  - many of them didn't earn it themselves, so...
  - they really don't really understand the concept of "value"
  - they don't understand investing vs. consuming
  - they think they are actually the source of their own gifts, so...
  - they think they're better than others, so...
  - they will treat you like shit, not like a trusted business partner
  - they will second guess you
  - they will override you
  - they'll blame you for the bad things
  - they'll take credit for the good things
  - they won't pay you on time
  - they will protest their bills
  - they'll make you hate them and wonder why you're doing this

Save yourself the agony and just build something for the masses, where no one can become big enough to make that much difference.Edit: Like OP, I'm referring to B2C, not enterprise.Edit 2: Normally when I see a bunch of bizarre replies to a post of mine that begins with "My experience...", I just close my browser and go back to work. But I guess I'm in a strange mood, so in order to avoid cluttering up this thread (and in the spirit of good clean fun without malice), here goes:diego, you say "One data point is not generalizable..." and then introduce your own data point. It was never my intent to "generalize", just to share my experience.chc, I'd prefer to read about what you did over of what you hear. If I'm going to listen to someone else's antecdote, I'd rather do it over beers.PaulHoule, nice story, but what's the point?larrys, My list does not directly contradict the success of just about all luxury brands that have been successful. They would probably agree. They've just chosen to thrive in such an environment. I don't.Samuel_Michon. I believe you. Thanks for sharing your experience.fredsted, it pretty much does not differ from everybody else? I'd rather have 100 difficult customers with 1% of my ass than 1 difficult customer with 100% of my ass. That's all.(Sorry if the tone seems negative. I'd love to learn how to better communicate in writing on-line without being misunderstood... It's a work in progress.)