Please let this not be the future of reading on the web
edw519's simple rules for reading on the internet:That's a Back Button(to the cadence of "That's a Paddlin'" from "The Simpsons")http://www.youtube.com/watch?v=hFgR0m-9FmM  Login button below the fold? That's a back button.
  Animated ads? That's a back button.
  Shifting content? That's a back button.
  More than 2 pages? That's a back button.
  Need to be logged in to Facebook. That's a back button. 
  Unexpected video? That's a back button.
  Unexpected sound? That's a back button.
  Overlapping ads & text in my browser? That's a back button.
  Overlapping ads & text at 800 x 600? That's a back button.
  No horizontal scroll bar to get beyond right fold? That's a back button.
  Flash? That's a back button.
  pdf? That's a back button.
  Slideshow? Oooh, you better believe that's a back button.
  Freezes my computer? That's a battery removal.

It's a wonder I find anything readable any more.