It's not okay to pretend your software is open source
I believe I'm in the minority when I say this.Ultimately, if I choose to, I will license my project however I want. If I want to restrict others from selling my product I will do so.Calling it Apache 2.0 + Common Clause makes sense, it's an extremely well known license and it's easier to start there and then say "but with some restrictions". That said, I do see the issue that people may use this software and not understand that the restrictions are there (but they clearly didn't look at the license) so changing the name is a reasonable ask.This article definitely reads as overdramatic, as do the repeated comments on the subject.