37signals becomes Basecamp
It still escapes me why this recent trend of naming companies with the names of products "for brand recognition" (the other obvious example is 10gen to become MongoDB Inc.)It would be interesting to see other companies do that in the past:- "Microsoft is going to become Windows Inc"- "Apple Computers will be known from now on as iPod Ltd"- "The new name of the company will be Air Jordan & Co. Nike no more!"