The Twilio API for WhatsApp
> Users increasingly want to talk to businesses the same way they talk with their friends and family.Citation needed, IMO. I hardly speak for most users, but if I had to guess, it's far more that businesses want to speak to users the same way that users talk to their friends and family, rather than the other way around.Not that this doesn't sound pretty neat, but I'm super curious where the demand from users to connect with businesses via WhatsApp is.