Lessons learned from helping over 150 startups with marketing (from my Offer HN)
Ilya was kind enough to review my startup, an online rave gear retail site:http://www.plurty.comPreviously, I had this giant "Sign up" button on the home page, but what I had forgotten was that most of the value of the site came from the ability to not have to sign up in order to buy our products. We built anonymity into it so much that you don't even have to enter your email address. This was crucial for us because nobody wants to sign up for a website that is unknown.Also, Ilya pointed out that the most distinguishing feature of our site were the extended exposure images and that we should use it as a marketing tool. We are currently planning on replacing our text-only adwords campaign and using the images to get more clicks.Anyway...just thought I'd add my $0.02 and thank Ilya again. It was useful advice that we really needed.