Shopify goes after Amazon with new Walmart deal
(Disclaimer: I work in the e-commerce space.)I have to say I'm concerned about Shopify's growing dominance in the e-commerce market. They're selling a 'David vs Goliath' story about taking on Amazon, while at the same time becoming a Goliath themselves.They are gradually building what seems to be an unassailable lead: preferential card processing rates with Stripe, hard-to-match discounts on shipping with the major logistics companies, warehousing to help retailers fulfil products, an anti-competitive app only for Shopify retailers, an exclusive arrangement with Facebook for Facebook Shops, and now a partnership with Walmart.They are rapidly becoming the next FAANG.