The New York Times Paywall Is Working Better Than Anyone Had Guessed
The paywall is extremely simple to bypass using Google as the referrer (just Google site:article URL and click over from it).  They do the Google thing to avoid a potential cloaking penalty which would get them de-indexed altogether.So the interesting part of all of this is that people choose not to bypass it and pay.  The reminder that they need to pay alone seems to be working.