With $30M More in Hand, IFTTT Looks to the Internet of Things
IFTTT strikes me as the canonical example of a useful, small project that people would pay for that instead got stars in its eyes.  For the moment, it's a great example of venture capitalists subsidizing a useful adapter cable for Internet services.  But I get nervous when infrastructure gets delusions of grandeur.  If 'cron' suddenly acquired a staff of 40, I would start looking for alternatives.