Inside Popcorn Time, the Piracy Party Hollywood Can't Stop
There would be less incentive toward this kind of piracy if content producers and distributors could get their collective acts together with more liberal licensing.  Popcorn Time is winning because it's easier to use and find content than any pay service.  Like anything, you compete by making a better product/service -- not by complaining that your competitors are unfair.  Of course, they are certainly unfair here, but the rules of competition are the same.