IBM is not doing "cognitive computing" with Watson (2016)
The author's particular gripe is that the Watson advertisements showing someone sitting down and talking to "Watson." They bother me as well (and did so when I was working at IBM in the Watson group) because they portray a capability that nothing in IBM can provide. Nobody can provide it (again to the author's point) because dialog systems (those which interact with a user through conversational speech) don't exist out side specific, tightly constrained, decision trees (like voice mail or customer support prompts).If SpaceX were to advertise like that, they would have famous people sitting in their living room, on mars, and talking about what they liked about the Martian way of life. In that case I believe that most people would understand that SpaceX wasn't already hosting people on Mars.Unfortunately many, many people think that talking to your computer in actually already possible, they just haven't experienced it yet. Not sure how we fix that.