Evolving the Firefox Brand
Only foxes chasing their tails look like Firefox.Everything which is not recognizably a circular fox-thing is something else.Hypothesis: marketing people are afraid to continue a brand identity that can go on for decades, because that kind of success means that they don't have a redesign project every three years.AT&T has been a variation on the Death Star since 1984.IBM has been horizontally striped initials since 1972.NBC is a peacock.McDonald's is golden arches.Firefox should be a flaming fox chasing its tail.