Mozilla launches new brand identity
I'm a bit disappointed. Mozilla makes a couple of great things (Firefox, Rust, MDN, ...). But in contrast to their products, I have a quite bad impression of their Foundation and/or Corporation. I don't know if it is warranted or not, but I have the impression that they mostly exist to burn through the millions they get from Google for setting them as default search engine. Most of the time I hear about them, it is self-referential. Either some dispute at the management level, or they are doing some outreach / marketing / branding stuff.Now this might just be my prejudice (and please don't downvote me for admitting it :-) !) but when it comes to a "brand identity", prejudices and impressions are important.This new branding doesn't help at all with my perception of Mozilla. If anything, it emphasizes the perception that Mozilla is a bloated entity disconnected from the products I care about. That they put a nerdy "://" in there to appeal technical means to me that they are even aware of this.What I would have done is to go back to the early 2000s unapologetically retro dinosaur. This was from a time when Mozilla was the underdog, when it was the Free alternative, when it was getting better and better, and when Firefox was invented.Alternatively, ditch "Mozilla" and "Foundation", and rebrand as just "Firefox". Everybody loves Firefox.