I'm disappointed by Instacart
Sounds like they are re-living the lessons learned by Kozmo (anybody remember them?). Free, local delivery is a tough business, and people will absue it without minimums.Kozmo learned that customers would order a pack of gum... expecting free delivery (which they did honor... until they went out of business).Always really good to know what went before you: http://en.wikipedia.org/wiki/Kozmo.com