Apple Monitoring Blood Glucose
Apple's recent obsession with health monitoring is weird from a branding standpoint. Losing appeal with young people is the nightmare of any technology company, becoming known as that gadget for geriatrics is another level of dejection.I read that this focus is particularly driven by Tim Cook's fascination with the space. It sort of confirms my idea of him as not a very image conscious CEO, especially in contrast with Jobs who was a legend at imbuing Apple with coolness and desirability.