Facebook is nearing a reputational point of no return
There is pretty much no such thing as a "reputational point of no return" for organizations. Entire nations can go from "invasive aggressor" to "trading partner" in a matter of decades or even years.Microsoft went from "Helloween Documents" in 1998 ... oops, pardon the metal-head, "Halloween Documents" ... to running a major business on GNU/Linux, contributing to the kernel, publishing open source, ...  Today you're just some nutty old curmudgeon if you make anti-Microsoft remarks around 20-something devs.The article also conflates Facebook Inc with the facebook.com social site. If facebook.com is losing young Americans, that doesn't mean Facebook Inc is losing them, if they happen to  be switching to another site also owned by Facebook Inc.(Facebook Inc lying to advertisers about the user base sizes and demographics of facebook.com is an issue, no doubt, but the argument being insinuated in the article is that Facebook Inc is losing users to competitors.)