Why Lichess will always be free
> There is absolutely nothing positive about advertisements on websites from the perspective of their users. They eat up valuable screen space and bandwidth for something that nobody wants to see. They often manipulate and misinform. They have even been the source of security vulnerabilities many times in the past.While I share the loathing of modern Ads as a service or whatever the technical name for giving Google/Ad Choices a blank check to serve whatever they want on a piece of your web real estate, I think you can certainly put up a banner or something responsibly. If I run a web dev blog and I put a banner for my VPS that has a my referral code, or I come to an agreement with said VPS to show an ad for guaranteed credit or I just sell the space directly to XYZ company that is relevant to my users I think that is a legit way to get a little income without burdening my users.If Lichess decided to promote some chess books or software on their page to supplement their donations, I would be OK with that as long as it's done tastefully and responsibly.