Kazakhstan spells out plans for alphabet swap
Is this a form of rebranding?  Has a nation ever undergone a significant attempt at rebranding?I was joking with my colleague about how Russia probably just wants Ukraine to add a buffer between the West and Moscow.  He educated me on the meaning of "Ukraine" being essentially "borderland." Got me thinking about the seemingly absurd concept of disregarding all national history and focusing exclusively on "brand". Find a great sounding country name, a cool memorable flag, a catchy national anthem, a relatable alphabet.If you look at nations as brands, many (most?) are pretty forgettable. Countless flags that look randomly generated and lots of anthems that don't linger in your ear.