Privacy
Have used Android for years (I have been using devices like Pro, rooted, custom ROMS, skins whatever you might imagine). Shifted to Apple's echo system 2-3 years ago. It took me some time to get used to iOS but integration across devices (my mac, my iPad, my watch) is simply amazing. I am not going sound like broken record or fan boy here. Apple got me on this video where Steve Jobs really showed how much they care for privacy https://www.youtube.com/watch?v=39iKLwlUqBo the other day my wife got a notification from Google Photos that it prepared our Album from our trip to SFO. We have turned of location tagging and everything, turns out Google is not content with me asking them to leave me alone, they would use ML and whatever they have built to figure out where I have been. In this day in age, while Apple might sound outdated to a lot of people, nothing can beat the sense of security with privacy Apple carries with itself now.