Lessons we learned while bootstrapping
here's my problem if anyone is willing to lend a helping hand: i'm building an enterprise saas product that involves some cool buzzwords and potentially really adds value in the space i'm targeting but i'm getting no traction.i have an mvp (phone app and webapp) to demo to customers. i have the decks and sales pitch. i'm a reasonably smart and articulate person and communicate well (able to "speak sales"). yet because i have no company history, no clients, no credibility - in a word no social proof - for the life of me i can't get any traction. at least i think this is the reason i'm not getting any bites? i had leads (through my FFF investors) - i've had probably 10-15 sales conversations in the last 4 months that have gone absolutely no where (the latest one fizzled out yesterday). pricing isn't the issue because i've floated several different pricing schemes to customers and while some are more attractive than others it's never been the deal breaker. maybe i have poor product/market fit but i've experimented with adjusted the product offering too and no significant change in reception there either.now supposedly i should be learning something about my market segment but the problem is i constantly get contradictory signals - one customers says it's a great product but too early, another says it's not a useful product maybe i'd like to consider building such and such product, one customer says price is too high, another doesn't even mention it.i'm really at a complete loss for how to turn this thing around and i'm burning through cash (although i'm not above taking cost cutting measures - fired one of us three 3 weeks ago and cut my own pay this month).