Trouble In the House of Google
This is really just a rehash of other posts from the last month (linked in article).This post basically complains about two things: the finer points of SEO and content farms.Content farms is an easy one. They're the Web equivalent of spam and I'm talking about the likes of Associated Ontent and Demand Media. They re a relatively new (last few years) phenomenon.My personal view is that no one is better placed to deal with this new threat than Google. Email spam is basically a solved problem on Gmail. Thats not ss there aren't false positives and negatives but it's oohing like it used to be or could be. It'll take time but I believe that content farms are a transitory and doomed business model.As for product searches, this encompasses many things. Anecdotally I recently searched for " review" and found what I wanted no problem. Prices I found on pricegrabber (they have an iPad app).SEO is a trickier beast. For one it's a constantly moving target. A combination of suboptimal source SEO and content farm SEO gaming allows the scrapers to survive. I can't say that keyword position matters all that much. Anecdotally Jeff claims it does but many factors are at pay so it's always best to be careful about making absolute claims.Jeff claims not to want to be acquired. I'm reminded of a story I heard. Basically: if you wanted money (from angels) ask for advice. If you wanted advice, ask for money (IIRC this story came from either Mark Suster or Jason Calacanis, can't remember).So, if you want to be acquired, say you don't?Lastly, I'll reiterate my own opinion that social search isn't the answer in the general case (ie it will have specific use cases).Content curation is a mixed bag. I believe there will (for at least a very long time) be a place for niche verticals. For example, dpreview is a vertical for cameras. General purpose models like Mahalo I think are doomed for much the same reason that Jeff and Joel have contended that general Q&A sites are doomed.