Don't bother creating a mobile app
This looks like someone trying to take the blame of failure out of their shoulders.The questions are right, the answers are wrong. The app did not (judging by the text, I never heard of it before) add the value they thought. Maybe it did not even work as well as they thought. Actually, I doubt that.I won't argue too much into it, instead I will give you counterexamples:1. I should be on the target audience, and I have never heard of the app before.
2. Concur seems to be doing really fine, working on the same problem - so they have either a better marketing or a better solution.Bottomline: don't shy people away of doing anything because you failed.