Mazda is purging touchscreens from its vehicles
Praise to Mazda for making this decision.As a User Experience Professional, I was never able to grasp the true user's need for touch screens in cars. For years I have been working on product interfaces (not just apps). Many studies I conducted actually told me that people favored analog controls over digital touch screens controls. It gives you tactile feedback, making it accessible for anyone with sense of touch.> Audi, for instance has said that part of the reason it’s discontinuing its rotary controller is that a touchscreen better supports Apple CarPlay and Android Auto.This to me is insane reasoning. That is no way user centric. This decision is 100% business driven and has nothing to do with the end user. It basically means they have given up on developing a good branded interface between the driver and the car.> phones and tablets are familiar, so too should in-vehicle touchscreens.This too is so weird to me. I get that you want users to recognize an interface. And that it should mimic how you use other things. But at least put them in context.I hope other brands start following Mazda again for this choice.