Amazon Coins Launching
So I'm trying to work out why?And off the top of my head it's probably combination of:1) Helps with micropayments for low value in-app purchases2) Creates a disconnect between the real cost and perceived costThe latter helps Amazon create an artificial incentive that they can use to build their store. For example: Buy something physical off amazon.com and earn 100 free Amazon coins to spend on something digital (implicit: with Amazon).