People Don’t Buy Products, They Buy Better Versions of Themselves (2016)
The 1000 songs in your pocket, to me, didn't make you feel the better person, it was simply presenting the products usability up front, instead of distant descriptors. 5GB storage, what did _that_mean to the average consumer?People have said products have three main ways they get marketed.Specs: These are the physical characteristics.
Emotional: You are keeping up appearances and are besting the Joneses.
Spiritual: You are realizing your true inner self thru this bespoke vehicle.