The dark side of Shopify
Also sad that Shopify isn't all that good.  Their scale enables them to have a community with helpful guides and videos and stuff, but the actual product is arguably less sophisticated than what competitors offer.  What they have is a zinger of a name and a big marketing budget.  Anyone in this space should really check out alternatives.  Unless there is a specific plug in or use case you want to use there is not much good reason to choose Shopify.