Threads has passed 2M sign ups in the first 2 hours
That feels oddly low. It was released at 5ish PM PST on a Wednesday, and considering they have literally all of Instagram + Facebook's userbase to push it on, it seems pretty low. The "sign up" was also just a "log in with FB/Instagram" button where the form was already auto-filled. So it's not like people had to convert, it's pretty much about as pure a product-market-fit test you can get.Discoverability is also pretty awful with a ton of cringe "influencer content" polluting my main feed. I don't want to necessarily block MrBeast, I just don't want to see him when I don't follow him.In any case, my prediction is that this experiment is going to be comparable to when they tried to copy Snapchat's story feature or when reels were meant to replace TikTok. These were nice cute distractions, but didn't materially impact Snapchat's business or TikTok's popularity. And in spite of their blunders, I think Twitter is here to stay.