How Facebook is trying to recover the money it lost during the outage
Reader beware. Don't take unsubstantiated claims (such as this article) as fact.As someone who spends five figures daily on FB, I saw no such drop in performance -- nor have other advertisers I've been in touch with.Performance on FB (especially at low volumes) is highly volatile on a day-over-day basis.  So, at any time, there will always be a subset of advertisers who think "CPA's are skyrocketing".  And, it's easy to draw the conclusion that the pattern is platform-wide.The "accelerated delivery" that Facebook quoted in its response only applied to the remainder of the day that the outage took place -- not future days as the article suggests.