Things Real People Don't Say About Advertising
Interesting. But I disagree with a number of them.> I love the copy, but it feels off brand ...I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange.Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell.> If only this solution was more scalable...I am constantly annoyed at the idea that "scalable" is a meaningless word. Nonsense, it is a precise, well-defined, and useful term. True, it does get misused by marketing people. But the fact is that anyone who is purchasing a large system of any sort, if they know what they're doing, will have some concern for scalability.> Finally, a place for me to share MY story!Isn't this a huge reason for people going to blogging platforms?On the other hand:> This website's music is great - turn it up!Definitely. No one has ever said that, ever, in the history of the web.