Google Analytics 4
I stopped using Google Analytics when I realized that it doesn't produce any useful actionable data for me. It's just a feel-good thingy, where I watch the page view numbers and go "oooh".Those page view numbers do have a relationship to my business. But it's like measuring traffic on a highway when your store is next to it. The numbers will be somewhat related, but not actionable in any way.I guess it makes sense if you get paid by page views (ad-supported sites?). But I have a B2B SaaS and I get paid by subscriptions. I rarely care about any of the metrics that GA shows, and I found that many of them are bogus anyway. I could probably wrestle GA into measuring what I need, but why bother, there are easier ways to handle that.A nice side benefit is that I'm not participating in the global people-tracking business and I'm not subjecting my users/customers to that.