Amazon Fire TV
I'm really not that impressed.  This is just Apple TV for the Amazon eco-system with gaming lopped on.  The majority of people don't care about the specs of their set-top box since that really doesn't affect the performance of streaming an HD video in this day and age.  So the two differentiating features are:- Voice Search- GamingAre those enough of a value proposition?  Probably not to make converts.  I suspect the main buyers will be those who simply have bought into Amazon Instant Video as opposed to iTunes in the past.  Let's see what Apple's next revision of Apple TV offers.