How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
So...to me this article illustrates the dramatic differences in objective and mentality between bootstrappers and VCs.This VC looks at this idea, figures out that in order to own the market and make $fuckton, they'd have to spend > $fuckton.  Decides to bail.As a bootstrapper of businesses, I look at this case study and go "well yeah of course it'll take $fuckton because you're haven't focused on a narrow enough niche".  Which of course they haven't because you can only make $shittons from niches, not $fucktons (where $fuckton is up to an order of magnitude larger than $shitton).It's a very different set of expectations.  $idea might not be investable as a VC, but if you can really define a specific niche, get a toehold, and patiently build from there, $idea might have merit for a bootstrapper.(All that said I don't think this particular idea has legs based on the reasons identified in the "Regarding competition" section and also from my own limited experience in the music space).