Verizon fined $1.3M for supercookie header injection [pdf]
131b revenue in 2015. So, at 1.3m, a 0.001% fine, aka half a minute of revenue.Interestingly it doesn't directly fix the problem either (although it wrecks the current free-profit model, yay!), "To settle this matter, Verizon Wireless will pay a fine of $1,350,000 and implement a compliance plan that requires it to obtain customer opt-in consent prior to sharing a customer’s UIDH with a third party to deliver targeted advertising"But lest anyone think this is a UIDH prohibition, the next line goes on to say customers must at least have the ability to opt-out from internal Verizon usage, meaning the UIDH will be there (unless the customer opts out) and that a persistent, unique identifier that follows the user wherever they go is permitted. This ruling is primarily about Verizon sharing the targeting information: Verizon is still permitted a persistent attack on their users, but they are now only permitted to sell customer data on an opt-in basis. Ad-networks will have to do their own tracking themselves for everyone else.Hopefully Verizon's profits from this schtick are shorn from this shift, to a degree where they give up this disgraceful corpoate panopticon they've been going to the bank on.