“I thought I'd share this Boris Johnson story with you”
He must have recognised the seachange of populism and created a persona to suit. Reminds me of the BDG video on Polygon on how to create the perfect E3 presentation. Particularly the part about Gaffes.I suppose this was a long time coming, in marketing circles, it is agreed that "Generation X" was the first "Jaded" generation, and I feel like there's some link there. Marketing to that generation often involves taking the piss out of their own product, and it is now the generation which is right in the age group to start wielding significant power and still has a number of good working years.