Mountain Lion: John Gruber's personal briefing
When journalists say they're different from bloggers, what they're talking about is the kind of navel-gazing bullshit that Gruber spends half his time on here — describing the event itself, and his presence and experience there, making sure the reader knows that he was among only a few dozen people invited to this exclusive one-on-one press briefing.A more competent writer would have spent maybe a sentence or two explaining the novelty of the briefing and then moved on. Gruber spends four paragraphs. I don't need to know that they gave him free coffee, or that the chair was comfortable. The whole thing comes off as sickeningly conceited.