The Architecture of Evil: Dystopian Megacorps in Speculative Fiction Films
Honest statement: maybe its because I'm a child of the 80s, and so grew up around media with strong dystopian/cyberpunk styling...But I've always wondered why more tech companies and corporations don't embrace this aesthetic. The buildings are so distinctive and striking that it would result in very strong branding. And while motivated by questionable ethics, we do associate megacorps in fiction with bleeding edge technology and incredible capabilities.It is not as if anyone takes the Google happy colors and 'don't be evil' motto as actually indicative of ethical behavior. Conversely, I don't think an insidious aesthetic would imply 'we are doing bad things' as much as a fun nod to sci-fi high tech.