Apple SIM
I'm surprised Apple has created a proper Fi competitor yet. It would fit so well into their premium brand of "your iPhone works the moment you step off the plane wherever your amazing life takes you".They wouldn't have their UX tied to cell providers, who are some of the most unpleasant entities to interact with. They would probably be able to lean further into their personal security stance, by fully obfuscating the user from the provider.They have the brand leverage to do it, I'm hoping this is a stepping stone.