The $700 Million Yogurt Startup
I'm a huge fan of Chobani and it's become my breakfast of choice lately -- but I did so for a very specific reason:  It's a high-protein, low-carb food, and the diet and fitness routine I'm on specifically requires that.What I'm curious about:  Is that the main reason they've become so popular and done so well?  I wonder if many others are following the same diet, or if there's another reason they've become so popular vs. all the other yogurts out there.Anyone else on HN eat Chobani regularly and, if so, what are your reasons?  Any other insights as to why they've done so incredibly well?