Apple buying Google ads for high-value subscription apps
> When people buy access to a service via a subscription in an iOS app, they are essentially Apple’s customers. For privacy reasons Apple does not provide much information about them to the apps or businesses that run the apps. That means it’s hard to do customer service, address issues, or solve any problems.> “The user experience is much worse,” a marketing executive from one company told me. “When you buy with the developer, they have a relationship with you ... when you buy from Apple: sorry, you’re Apple’s customer, not ours, and if you have a problem with a subscription … we can’t really help them.”Now interview a real user of subscriptions instead of a brand marketing executive and ask them if the user experience is worse.PS. Even when not confronted with such a piece, remember that Forbes is no longer the business journalism folks may have grown up with.  For the past decade, it’s a blogging platform for independent contributors:> Each contributor flies solo with his own blog. He is responsible for conceiving and creating the content, ensuring its accuracy and building an engaged, loyal readership. Forbes provides the technology and compensates some of the contributors, but otherwise, like all entrepreneurs, contributors are left to sink or swim on their own.https://www.poynter.org/reporting-editing/2012/what-the-forb...