Critics say WeWork is an overvalued real-estate play
Many people, including the author, skip the more interesting point in favor of the lazy critique:WeWork is not being valued by its investors as an office rental company. It's made the case that it is a business services marketplace, selling vendors' insurance and HR and legal and servers to as large as swath of the small business sector as it can grab with its fancy offices. It wants to own the app store for enterprise services.It hasn't fulfilled that promise yet, not even close, but it's not an unreasonable proposition. Is it possible to capture a big, fragmented market with kitschy decor? Will the services marketplace be as fruitful as it thinks? These would be interesting questions to explore.