SoundCloud's Collapse
SoundCloud problem was that it tried to chase and copy competitors instead of being unique--but it has truly unique user experience which it completely ignores (probably need to write about it a blogpost). By following competition you don't win. You don't get a leadership position. You just lose slower.As a result, SoundCloud faced a notorious problem of wholesale transfer pricing [1] power. And it didn't have enough money to win or even participate in that battle.[1] Wholesale transfer pricing = the bargaining power of company A that supplies a unique product XYZ to Company B which may enable company A to take the profits of company B by increasing the wholesale price of XYZ.