I think that Apple suffers from not having that person at the top with taste who was willing to say “this is shit”.The overall software quality has dropped markedly at Apple and the hardware more uneven since he left.There were misses under Steve like the Cube where there wasn’t a market. But the product was great. Now there is a market but the product is middling like the Watch. Yes the watch was started when he was still there but it has stagnated.