Office comparison: 37signals vs Zappos
I wouldn't want to work in Zappos's office.  It just doesn't look appealing to me at all.  On the other hand, the 37s offices feel cool.  The Zappos offices are Office Space-like cubicles covered in random crap.  The 37s offices send a very different message; if you're going to work in an office (hopefully, not all the time), I'd much rather be in that environment.I think it comes down to this: the style of the 37s offices (like many other designed offices) is more like what I see when I think of the "future".  And I'd much rather be living and working in the future than cubes covered in random crap.