Scaling Etsy
On an unrelated note, I hate how this has become the trend for long-form content- What should've been a normal blog post is now being chunked into smaller distracting paragraphs with each containing its own paths to deviate from the original topic (comments, retweets, etc.)I wonder what's the motivation though - is it the likes? The informal setting? 
I really miss those days when we just had content sitting with default font styles inside plain 'ol HTML tables.