Social media encourages us to follow those we envy
This is probably the primary reason that I can't get behind the Zuckerberg worship, no matter how much philanthropy he's involved in or how dedicated he is to self-improvement and so on. The man's main contribution to humanity is the spiritual equivalent of cigarettes -- toxic, addictive by design, and marketed to young people. It's gross. FB is gross, and that makes Zuckerberg gross.