PayPal to acquire shopping and rewards platform Honey for $4B
How does Honey make money, aside from the obvious data collection?I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable.Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with the way consumers use it -- which is to find coupons from other sites.Honey isn't like a credit card, is it? If I'm a retailer, I don't know why I'd pay a company money for them to scrape coupons from other sites -- and it's not like Honey is going to stop scraping coupons for my products if I don't pay them money, right?