The Power Of Silence: Why The SimCity Story Went Away
I facilitated a workshop recently where one of the speakers specialised in, among other things, crisis PR. She said that the two best ways to approach most brand attacks were 1) Silence, and this wasn't appreciated enough by brands wanting to respond; and 2) to 'burn' the story by giving access to mid-level news organisations or softer journalists - once they run with the story, it's often 'burnt' for larger / hard-hitting outlets because it's been covered.Definitely won't work for all crises, but was eye-opening to me, and a good lesson to those of us with businesses.Bonus tip: the best / worst time to make a social media complaint is on a Friday night - most businesses don't pay someone to monitor social media on the weekend, and conversely most people interact when they're not at work, so complaints are more likely to go viral without a response for many days.