Old Spice on Twitter
I'm reminded of the new-old adage: "you can't polish a turd".However 'in touch' Old Spice might be with the online generation (as someone wrote elsewhere in this thread), the product still smells like what someone's grandpa would wear.How does this relate to startups?  No matter how great your marketing might be, you gotta always be able to proposition the product right.  Old Spice can't pivot and iterate their product because then it would no longer be Old Spice. Let's be thankful we can pivot with internet startups to find continued market fit.