Yelp Is Replacing Restaurants’ Phone Numbers So Grubhub Can Take a Cut (2019)
In 1891, the first electromechanical telephone exchange was invented by Almon Strowger, an undertaker. He was concerned that the human operators were diverting his customers (specifically, the wife of one of his competitors was an operator).If you think about it, every business interaction before the twentieth century was mediated by 1:1 interactions with humans, who brought their own prejudices and self-interest to it. The Stowger exchange was the start of an era of "mechanical honesty" - machines, businesses, and even government departments that could only act in one way, because any bespoke deviation was too inefficient to exist/be profitable, and so ordinary citizens could rely on them.We are coming to the end of that era. Computing power has reached the point where bespoke dishonesty and manipulation can be implemented efficiently. The public still retains the expectations of the mechanical honesty era, and is an easy mark. That has to change...[edited for punctuation]