Hertz paid Accenture $32M for a website that never went live (2019)
Problem number one is Accenture outsources all development to the cheapest bidder. Usually in India. Plenty of great Indian engineers, but they want the cheapest. I do wonder how difficult Hertz legacy systems made this on them though. Starting anew is not an option and I have little doubt Hertz existing infrastructure was a mess for the same reasons the new infrastructure is a mess. Lots of companies have become reliant on software, bit treated its development like a commodity to be purchased. Not a core part of the business for which they must hire internally.