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Apple To Patent Line-Cutting Technology | WebProNews
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<span class="x-nc-sel1">Apple To Patent Line-Cutting Technology</span>
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By
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David A. Utter
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- Fri, 12/28/2007 - 6:41am.
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<span class="x-nc-sel2">They're cooler than you and they get their drinks faster</span>
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<span class="x-nc-sel2">Devices like the iPhone could be virtual baristas and sandwich makers, if an Apple patent application for placing orders at places like Starbucks and Panera receives approval.</span>
<p>
<span class="x-nc-sel2">There could be one more reason to hate the smug beret-wearing MacBook toting hipster who strolls into the coffeehouse like he owns the place. He may be walking up to the counter and stepping out with a cafe mocha while the masses wait in line.</span>
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<span class="x-nc-sel2">A</span>
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<span class="x-nc-sel2">patent application</span>
</a>
<span class="x-nc-sel2">from Apple seeks protection for the idea of a processing system that lets someone wirelessly drop an order into the business's workflow. Then an employee can fill the order as it was received.</span>
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<span class="x-nc-sel2">A</span>
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<span class="x-nc-sel2">Forbes</span>
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<span class="x-nc-sel2">report said the patent would go beyond an existing Apple and Starbucks partnership over music downloads. A Starbucks patron bearing an iPhone can download whatever song is being played in the background by tapping a button.</span>
</p>
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<span class="x-nc-sel2">Apple's application also accounts for automatic payment for the purchase as part of the order process. The process verifies "sufficient financial resources available to the consumer to complete the transaction."</span>
</p>
<p>
<span class="x-nc-sel2">The iTunes Store requires customers to keep a credit card number with the service. Apple may plan to extend that model to the implementation of this patent. The order process would check for fund availability on the stored credit card, then charge the price of the order to it.</span>
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David Utter is a staff writer for WebProNews covering technology and business.
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