Model.Root={Content}

Note= the various types of customers are: end users, influencers, recommenders, economic buyer, decision maker. And then we should always also consider who are the saboteurs

Content=<ol><li>{Type}</li><li>{Problem}</li><li>{DayInTheLife}</li><li>{Organization}</li><li>{ROI}</li><li>{MVP}</li></ol>
=[G/Z/ol/s6] 

Type=What type of customer 

Problem=What problem is the customer trying to solve

DayInTheLife=A day in the life of the customer

Organization=Organization and who are the influencers within the organization

ROI=Return on investment

MVP=Minimum set of features