Company Culture: Does it Matter?
What is company culture and how does it impact a workplace? Company culture is the personality of a company. It defines the environment that the employees work in. Company culture can include a variety of elements such as environment, mission, values, ethics, and goals.
Company culture is an integral part of any business. It affects every aspect of a company. From hiring the best to improving and maintaining employee satisfaction, it is the backbone of a happy, stable workplace.
According to research done by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business' success.
Deloitte's survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture.
There's a reason why companies who are awarded as a best place to work always see success. They tend to have strong, positive cultures that help employees feel and perform their best at work.
Recruitment – A strong culture is one of the best ways to attract potential employees. A positive culture gives an organization a competitive advantage. People want to work for companies with a good reputation from previous and current employees. A company with a positive culture will attract the type of talent that is willing to make their next workplace a home.
Employee loyalty – A positive culture fosters an employee loyalty. Employees are more likely to stay with their current employer when they feel they are treated right and enjoy going to work every day.
Employee morale – Maintaining a positive company culture is a great way to boost employee morale. Employees will naturally enjoy their work more when they work in a positive workplace.