In this course you will be introduced to the principles of digital media in culture. You will apply these principles to analyse digital media practice in the contemporary context and in relation to media culture and history. The course includes a focus on the ways in which meaning can be represented and messages communicated through digital media. You will apply techniques for creating and manipulating digital designs that communicate messages through strong audiovisual, interactive and user-experience based narratives. The course also focuses on the notions and roles of intellectual property and copyright within digital media.
Investigate and discuss how digital designs are used to represent meaning and communicate messages effectively.
Create digital media designs that contain a cogent narrative or message.
Apply digital editing and processing techniques to enhance and transform designs.
Examine and discuss principles of intellectual property and copyright when generating content.
You will be assessed on how well you meet the course's learning outcomes and on your development against the program learning outcomes. Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.
Assessment will cover both practical and theoretical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.
In this assessment task, you will choose a series of contemporary digital designs and critically analyse them in order to extract the messages or narratives that the designs are attempting to convey.
In this assessment task, you will choose a well known cultural icon that exhibits a particular emotional, moral or ethical message and create a series of designs that invert or significantly change the icon's message.
In this assessment task, you will create a series of your own original digital designs, for various platforms, that create and reinforce a specific message or narrative of your choice.