MOUNT LAUREL, N.J., Dec. 5, 2012 (GLOBE NEWSWIRE) — via PRWEB – Kenneth C. Wisnefski, founder and CEO of WebiMax, a leading online marketing firm, is pleased to announce the unveiling of a new website redesign for the company. The new WebiMax.com was launched Monday and includes several integrated features including the company's proprietary website analyzer.
On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org's "The Big Story" discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S.
For more, visit AP.org or click here for the full story.
In a press release issued by Ken this morning, he announced the unprecedented utilization of both social media and search engines leading into the 2012 Holiday shopping season.
To read the full press release, visit PRWeb.com.
Since Apple first announced plans to develop its own proprietary mapping application earlier this year, Google Maps supporters were skeptical of Apple's ability to design a more accurate and effective global mapping solution. Following the release of the iOS 6 mobile operating system in September, many Apple users expressed frustration with the new Maps application. Within a matter of days, the backlash was evident in the press, as well. Numerous technology review sites, blogs and even tech and business news outlets were discussing Apple Maps and its lackluster user experience.
Although Google's mobile Web application is available on iOS 6, Apple lacked Google Maps software developed specifically for the new mobile operating system. Recently, however, the overwhelming outcry for a Google alternative on iOS 6 has inspired the company (which currently dominates the online mapping software market in the U.S.) to create a Google Maps app for iOS 6-enabled Apple devices.
With the extremely popular Google Maps poised to make its imminent debut in the App Store, Apple is now facing a possibly substantial loss of market share. Going forward, Apple's mobile development team must strive to build a high-quality mapping solution with a strong focus on improved accuracy.
As Google begins its move toward iOS 6, mobile Web users will ultimately determine the fate of both Apple and Google's mapping software and play an instrumental role in the overall future of the digital mapping industry.
I'd like to hear your thoughts on Google and Apple's mapping software. Direct your tweets on the topic to @KenWisnefski and I'll address them on Monday in my next blog post here on KenWisnefski.com.
Kenneth Wisnefski, Founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand management and reputation management for medium and large-sized businesses. Read more about the debut of BrandManagement.com on Yahoo! Finance.
This week, WebiMax announced its partnership with HelpAsh.org, a site created to assist Aurora Shooting victim, Ashley Moser and her family. WebiMax is donating its online marketing services to the organization in order to enhance the site's visibility and overall awareness.
Read the official press release online via MarketWatch.
Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials. In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a significant problem for the NFL brand. Additionally, I contributed a piece to The Washington Post in which I discussed the strengths of the league's fan base and how their loyalty has helped the organization remain successful.
Thus far, the continued support of the NFL fans is effectively minimizing the impact of the referee labor conflict. Currently, the league is witnessing an example of brand loyalty playing a very dominant role, which does not seem likely to subside. The fan base has not substantially diminished and no real backlash or protests have emerged from that audience, despite the media coverage the NFL has received due to the referees and blown calls.
In fact, the situation presents the NFL with an opportunity that they are failing to capitalize on. That is, the league and Roger Goodell can further strengthen their commitment to their fans by coming to a resolution with the regular referees, thus demonstrating to their patrons the importance of delivering a quality product. Although many news reports and industry insiders have indicated that a new deal to return the regular referees to the field is currently in the works; the NFL should address the negotiations publicly in order to maximize transparency and gain greater trust with fans.
The NFL brand is secure, but could always benefit from a more direct and proactive approach to such issues. The league has learned a valuable lesson from this incident and due to the loyalty of the fans, has not suffered. However, the brand shouldn't hesitate to utilize platforms such as public relations and social media in order to better engage their audience and maintain their loyalty going forward.