If you haven't been watching the final season of Breaking Bad, get on that. Also, don't read this because there are a ton of spoilers below.
In the series' penultimate episode yesterday, Walter White fled to New Hampshire and, after one desperate attempt to send money to his family, was prepared to give up. However, a cameo by Charlie Rose on TV changed all that.
In the show's fictional history, White was a co-founder of the company Gray Matter Technologies with Elliot and Gretchen Schwartz, but sold his shares for a pittance early on, only for the company to become much more profitable and successful in the years to come.
So when the story of Heisenberg goes public and the Schwartzes give millions to a drug abuse treatment center, people in the show's universe couldn't help but think it was done as a publicity stunt given their association with a meth kingpin. One such person was name-dropped by Rose: New York Times' Andrew Ross Sorkin, who apparently wrote a column about this in the show, and the real-life Sorkin decided to have some fun by writing the fictional column for us.
Sorkin plays it straight, with some great callbacks to the beginning of the show.
Sorkin is a big Bad fan, and now with the fire of Walter White's ego burning after watching his former business partners disown him, this may be one of the most important New York Times pieces ever written in real or fictional history.