Ugh. Old Spice does it again.
I hate to love this new spot by W+K Portland called "Shower". It promotes Old Spice's new bar soap.
This spot by Wieden + Kennedy, Sao Paulo starts out a little strange, but stick around for the ending.
Cravendale, working with Wieden + Kennedy, London, just released a second ad as a follow-up to the successful 2011 "Cats with Thumbs" commercial.
"Catnapped" shows us Bertrum Thumcat's evil plan to take over the world by abducting and brainwashing an army of milk men. He even has his own Facebook page promoting the cause.
Good for Cravendale! Milk needs a new mascot – cows are totally played out. And with the heightened popularity of our feline friends thanks to the internet (and the fact that they're awesome), might as well take advantage of it, right?
Well done, W+K. This campaign is fun and I can't wait to see what's next.
Comedy Central has arrived in Latin America, and to promote this, W+K São Paulo has created this really funny (although perhaps somewhat derogatory) two-minute long commercial.
Is this offensive? I kind of feel like it might be. But that's probably what makes it so funny.
Continuing yesterday's theme of 'everything but the kitchen sink', here's yet another insanely absurd Old Spice spot. This one is called "I Will Live Forever" and it is part of the "Believe in Your Smellf" campaign.
It's funny as hell, and I like the way Old Spice continues to tweak their advertising and keep it new. They maintain a constant 'cool-factor' which started back in 2010 with the Isiah Mustafa spots, but evolve to maintain a certain freshness (yeah, I went there).
Did you know that original "The Man Your Man Could Smell Like" spot has over 41 million views?
The "Motorcycle" spot is at 2 million views and climbing. This might be my favourite ad of the bunch.
I could go on posting videos, but I won't. Because there are 413 videos uploaded on Old Spice's YouTube channel with a total combined view count of 292,948,120. << Seriously!!!
As much as I don't like the product, and as much as some of the advertising can get on my nerves, these guys did everything right. Working with W+K, Old Spice created the most successful online video campaigns of all time and I don't see that ending any time soon.
I tried to track down any actual sales figures to prove the success, but I got distracted by a cute kitten video. So I don't have any solid numbers to share with you. But here's that kitten video.
Lactose Make You Want to Just Curl Up in a Ball?
And neither does your voice-over!
Wieden + Kennedy London hired Rutger Hauer to do the voice-over for this visual cornucopia for their clients, Lurpack. Hauer, as you may or may not know, has been in such movies as Blade Runner, Sin City, and one of my personal favorites, Hobo With A Shotgun.
But back to the commercial. This spot is action-packed, colourful and inspiring. It encourages you to experiment with healthy foods and create in the kitchen. And kind of makes me want to watch Hobo With A Shotgun again.