What do your website visitors do when they come to your website? What happens when, after clicking on your link from Google, they get to your site and stop? What then?
If Google is the person outside your website showing people to your door, then conversion marketing is the salesperson inside your site, ensuring that more visitors buy things.
So what steps can we take to help with your website's conversion?
Typical conversion rates typically hover at 3%. So what can we do about the other 97% of visitors?
Multi-variate testing. Test your site's content with a variety of content and see which one works.
Usability testing. Ask your customers, employees, or your friends (if they fall within your target market) to provide feedback on your website. You can even hire companies to review your site's usability.
One-time Coupons – Websites like Runa, which triggers immediate coupons to customers that are only valid for that one session. If they leave and come back the next day, the coupon will disappear.
Simplify searches – 20% of online visitor prefer actually searches rather than searching categories. Even better, while searching, allow for autocompletes, the type you see in Google search.
Improve your Buy Now and Add to Cart buttons. Make sure they are visible, big, and clear.
Add testimonials. Flaunt what is great about your services by showcasing what others have said about it.
Calls to action. Be sure you tell your visitors what to. Never make them guess. Then repeat throughout the page.
Don't hide your phone number. We all hate hunting for the elusive phone number. How can you be trusted if you can't pick up the phone for me?
Move your calls to action to a prominent place. Your phone number or whatever you want folks to do, should be front and center. Maybe not literally, but it should be very visible.
Do you need a two-column or single column layout? With a single layout you can direct the user through a series of questions as they flow down the screen. These are usually called Squeeze pages.
Headlines. Make them bigger and more prominent so your users can separate content.
Conversion marketing on the web is what we refer to as the steps we will do to drive more customers and sales their websites. User behavior is at the root of conversion marketing. What users typically experience on your website and those crucial 3 seconds when they decide to either hit the 'Back' button or go further into your website.
What ways do you ensure conversions?