Creating content rich product listings helps buyers to make a right purchase decision. On this context eBay has been liberal allowing sellers to include full HTML and java scripts. In contrast, Amazon has always limited seller's ability to add HTML features and usually this has been limited to bold, paragraph change, bullet points. This is based on what we have used ourselves. However, you can find a list of allowed HTML on this Amazon help page.
We suggest to do your own experiment and you may find some html working on one category and not in another. Once you have created HTML your Amazon product listings looks like the one below. First picture shows desktop view and the later two mobile view.
Recently we have spotted a listing with a YouTube video link and this listing has been there for a while looking at its number of product reviews. We understand seller is doing their best to give better customer experience with a video and it looks like Amazon is quite happy with it. Here's the product listing with video link on Amazon. If you want to find out what Amazon says about adding video link checkout this Amazon seller forum discussion.
We understand that Amazon is trying to give better customer experience with faster page load time however, this contradicts with its own product listings and vendor product listings with full HTML features.
Have you tried any other HTMLs ? Let us know.
We have been managing Amazon Sponsored Products for some of our clients and we are seeing really good progress in sales. If you have not looked into this, it is very easy system to learn with lot less complications compared to that of Google Adwords. So, give it a go!
You will find above question as a part of Official Amazon Sponsored Ads guide. We checked with Amazon whether this was true they came back to us with the answer below.
I would like to confirm that you are bidding against yourself in that the computer would need to decide which of the two campaigns to select so in that regard it does place both of the campaigns against each other to decide which one to display.
It also factors in a buyer's previous searches, Browse Nodes, Bids, Seller and Browse Node Ratings and click-through-rates to make the decision but in these cases, your product will still display so you are not being penalised.
Does two ads compete if same ASIN is on manual ads and automatic ads?
> Yes the two ads will compete for the system to show one of them. This means that the system will chose one, which will be done randomly, therefore you will only be generating Impressions once and any click will be only charged once.
Does two ads compete if same keyword is on different ASIN?
> Yes the two ads will compete for the system to show one of them. This means that the system will chose one advert based on a number of factors. Some of these factors are feedback on the item, price, availability, buyer previous searches and a few more. The system will decide which advert to show which is a higher probability of resulting in a purchase.
Does two ads compete if same keywords on same ASIN?
Please do try this out and let the system help you decide which one is the best. If you have further questions please feel free to get in touch.
If you are thinking of opening second Amazon account please be sure to check with Amazon before going ahead. Simply email them about your intention of opening second account via contact us and they will get in touch. According to Amazon policy, creating Multiple Seller Accounts without prior approval can result in the termination of all associated transaction accounts.
1. Provide an explanation of the legitimate business need for a second Seller Account.
Example Answer: – We would like to build our new branded store and increase SKUs on them. We are also intending to us FBA for this store.
2. Have a Seller Account in good standing with excellent Customer Metrics.
3. Have a separate e-mail address and bank account for the new Seller Account.
4. Not intend to sell the same products in both Seller Accounts.
Example Answer:- We don't have intention to sell same products on both accounts as we want to build only new brand products on new account.
As long as you maintain Amazon's policy there will be no issue with your second account on Amazon. We manage Amazon accounts for our clients and we'd love to help you if you have any questions.
Amazon India could be fantastic hub for UK sellers in future. Currently it is open for Indian sellers only according to Amazon India's T & Cs In contrast Amazon themselves are selling on the platform exporting from the US as Global Export Sales LLC. Interestingly they have 1 feedback which is negative.
One very obvious option for UK sellers is to partner with Indian companies which we will see happening soon. There are already numerous UK businesses importing from their own factories in India. For them it will relatively easy as they know how things work over there. Let us know if you have started Amazon India venture on this Amazon Sellers Forum.
– The changes will apply to product categories other than books.
– Vine program has been in practice for few years and is open for vendors only by invitation only. Reviewers on vine program invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products. Let's hope vine program would be accessible for all.
So, it is going to be tough for those sellers following US Amazon private label gurus. Similarly we don't know how important Jungle Scout Niche Hunter is going to be which aims to give you product ideas encouraging you to copy popular products, import, accelerate reviews and improve organic ranking. There is always an alternative way. We have recently trailed price reduction across the board and accelerated sales. Then we followed up customers for reviews. This was successful! So, you can give it a go.
There has been growing distrust on Amazon product reviews lately and this has been primarily driven by famously known as "private labels" pushed on to us from the US. For any buyer who is trusting Amazon for their quality service may get which are private labels with reviews generated via free product give aways.
We have generally seen 5* reviews on free products and they may not be honest and this is the issue. Though reviewers mention disclaimer saying "this product is received free for honest product review", many don't see them. They are misguided by stars! Many have ended up with quality products and many have not. Most importantly we don't know if these products have properly gone through compliant procedure to ensure the quality of the product. Do you remember Hoverboard product problems last year! Many trusted Amazon and many were disappointed. Due to repeated case this like this, buyers trust on Amazon is not paramount as before. At least not mine!
44 of the 73 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
If you want to test this tool, simply enter Amazon URL to get Review report. There is a quicker way with browser extension. Guardian has done a good work by making buyers aware of this useful tool.
We have seen recent changes on Amazon product review policy and we heard and read a lot of articles questioning if we actually get honest Amazon product reviews with free products. Amazon has also changed their reviews algorithm, meaning that now New Reviews, Verified Reviews and Reviews that are most helpful are given more weight. So, personally I'd recommend putting a system in place to ask for reviews from existing customers.
I have written my experience with accelerating product reviews on thewholesaleforums blog. I'd love to hear your experience on this.
Fall short of the minimum to qualify for the free shipping on Amazon ? Amazon Filler Checker can help.
Amazon offers free delivery for all of £20.00 or over even for non-prime members. I am still a non-price Amazon shopper recently bought a school bag from Amazon worth £16.99. Not surprisingly, it carried £4.95 delivery charge as it was an Amazon prime product.
Being put off by delivery charge, I was looking for a product worth £3.00 to make order of £20.00 for free delivery and then I discovered this brilliant tool called Amazon Filler Checker which let me search for product with the price and category I wanted.
It is a brilliant tool as it helped me make a better use of £3.99 delivery charge.