It's been a long time since we last walked down this road, but today, we'll give Truth in Advertising another whirl.
Here we have Ford's new campaign, "Escape my life!" which I believe is about a woman who has a new Ford… and I guess she's using it to escape her life… or something. It's a new phase in advertising as this campaign is based around a web series rather than a traditional print, commercial and radio campaign, but why anyone would want to watch a web series that makes no attempt to hide the fact that it's selling something is hard for me to understand – but, I guess we have to respect their honesty.
Hmm… the campaign is called "Escape my life!" and the woman seems to be intentionally driving without using her hands… You know, as a former Ford customer, I wouldn't necessarily call them the most value retaining vehicles on the road today, but my car certainly doesn't make me want to kill myself. (On the other hand, I am patiently waiting for the car to die…) I'm sure that's not the point, and I'm sure they're not saying their cars are death traps ("Hey, don't bother steering – you're screwed no matter what!"), but this might not be the best image for them to use in this campaign.
Posted on February 11, 2013, in observations and tagged advertising, ford, truth in advertising. Bookmark the permalink.	Leave a comment.