Are you struggling to build trust and resonate with your audience? Do you blend in with your competitors? If you're like many home care agencies, chances are you are leading with your what. In this webinar, "Focus on your Why and Stand Out in the Home Care Market," presenter Merrily Orsini posed questions designed to help you uncover your company's why, so that you can build your unique brand identity and connect with your customers. Merrily underscored the importance of consistent messaging and identified practical strategies and tactics that you will be able to implement immediately.
Why is a value belief.
How is the action we take to uphold our value belief.
What is the result of our actions.
Are you uniquely conveying your company's why?
Why does your company exist?
Does your messaging and visual appeal make your agency stand out?
This goes back to the question, why does your company exist? This is your opportunity to set yourself apart from your competition. It's important to consider the values of your customers and referral sources, because as Merrily pointed out, your purpose must validate the beliefs and values they hold.
Showing your personality as a home care agency allows you to build trust and demonstrate empathy toward your customers.
Merrily recommended that your company's values should be aligned with your customers and be aspirational in nature.
Your why is what allows your customers and referral sources to connect with you on an emotional level. Communicating your why allows you to tell your brand's story and build trust with your audience. Merrily encouraged home care agencies to spread your why across all operations and marketing efforts, both internally and externally to achieve a cohesive brand. Need assistance getting started? Click here to download your copy of Merrily's Finding Your WHY Factor worksheet.
Be branded with a clear vision and mission that aligns with consumer values.
Merrily cautioned against simply adding more services as a way to differentiate yourself from the competition, as this practice can lead to commoditization. Your why is what sets you apart.
Do an inventory of all your communications (internal and external) and line it up in a table to see differing ways people communicate. It's essential that that everything your agency communicates, both internally and externally, is consistent with your why.
A professional brand image is a key component to marketing your home care agency in today's digital marketing world. It's more important than ever before for your home care agency to engage with your audience and set yourself apart from your competitors.
Seth West, Director of Marketing & Communications with PlayMaker, has extensive experience in advertising and promotion, equally astute in both print and web environments. He has lent his creative talents to a variety of Fortune 500 companies, helping to develop corporate branding, multi-tiered marketing campaigns, and engaging media communications.
Sign up to receive sales & marketing tips, special offers, and more!
Ready to take your referrals to the next level?