Campbell Soup's forecast accuracy had gradually deteriorated. The company engaged in advanced benchmarking as part of a holistic strategy to improve our results by strengthening their processes, people, and tools. The result? Forecast accuracy better than the industry average.
Robust benchmarking is difficult. It is now possible to do robust benchmarking of the demand management process. That is much harder to do than you might think.
You Are the New Vice President of Supply Chain Management! Now What?
Benchmarking Your Competitor: Get Your Hands on their Vendor Guide!