Why Royal Umbrella Brand Rice?
C.P.Intertrade Co., Ltd. and C.P. Thai Rice Co., Ltd. is the joint venture under the control of Charoen Pokphand Group established in 1979. The company was promoted in the investment from the Board of Investment of Thailand. The operation focused on providing service of international trade with the service of importing and exporting various types of products in order to quickly respond to the demand of customers covering all regions of the world. The company is trusted from the customers as the leading international trade company of Thailand with worldwide network of trade.
The business operated by the company the rice business under the brand of "Royal Umbrella". It is the product of the company whose quality is improved and is sold in more than 100 countries around the world under the same standard and the same brand. Being sold in foreign countries, the English name of the brand is used as "Royal Umbrella".
Royal Umbrella Rice emphasizes a lot on the standard and quality starting from the selection of raw materials of high quality. Three rice mills are constructed for directly receiving the raw materials from farmers; Buriram Rice Mill, Kamphaengpetch Rice Mill, and Suphanburi Rice Mill. There are total of more than 30 alliance rice mills. There are 2 plants for rice quality improvement; Wangdaeng Rice Plant and Nakornluang Rice Plant in Ayutthaya. The advanced technology with global standard is used there. The plants are considered to be the most modern ris plants of the regions. The development starts from the selection of rice kinds, the production process, the quality control, and the rigid inspection. It can be traceable in all processes resulting in the high quality of products following international standard. The production standard is under GMP, HACCP, and ISO 9001: 2008. There are 5 productivities with the total volume of 1.66 million tons of rice per year.
The company also builds the port for marine transportation system in the nearby areas directly connected to the production plants. It is the first marine transportation system of Thailand which can help in environment conservation. We use motor cargo ships in the export and the transportation of products to domestic warehouses instead of using the trucks in the transportation.
Royal Umbrella Rice expands the market to other types of products which are selected by the company for being export under the brand of "Royal Umbrella" in food products, products related to food and non-food, for example, instant rice vermicelli, instant noodles, Ri-O Thai jasmine rice snack, etc.
All achievements occur because we pay attention to and focus on the quality of products, technology, production equipments, as well as the strong marketing plan. We build the network of selling and distributing products around the world. We emphasize on using the strategy to create our brand recognition widely with the products of "Royal Umbrella Rice", especially-selected rice, and other food products. More importantly, our worldwide personnel are in the rice business. They are the important force leading Royal Umbrella Rice to the highest point of rice business. We received a lot of awards such as the award of Super Brand in Singapore in 2003-2011. In Thailand in 2005-2006, we received the Prime Minister's Award. In 1995, 2005, and 2011, we received the award from Department of Export Promotion, Ministry of Commerce. We received the World Best Rice Award 2009 in Philippines from the World Rice Conference 2009. Recently, we received the "FDA Quality Award" in 2013 which we becomes the only one operator of bagged rice in Thailand to receive this award.
Apart from the mentioned achievements, what we believe most is "the intention to help Thai farmers to have better lives, have stable and good future". This is the challenging mission which we must achieve eventually as the phrase of "Rice is life".
Established in 2007 , Ayutthaya Port and ICD is a wholly owned subsidiary of C.P. Trading Group Co. Ltd., an international trading unit of Charoen Pokphand (C.P.) Group of Companies, the largest agribusiness conglomerate in Asia. In 2010, C.P. Group reported USD 30 Billion in sales.
C.P. Trading Group have been active in logistics business through its two subsidiaries, Dynamic Intertransport and Dynamic transport for over 20 years. The former is licensed MTO and NVOCC as well as a member of FIATA and Thai International Freight Forwarders Association while the letter is an ISO 9000 certified haulier with over 777 trucks.
APICD is able to provide container maintenance and repair service, release empties and accept laden containers for shipping lines.
We are within 45 minutes reach og the country's major industrial estates such as Rojana, Hitech, Bangpa In, Saharattana, and Nong Kae, housing hundreds of importers of exporters, involved in a wide range of both agricultural and industrial products.
QUICKER : container positioning at any industrial estate in Ayutthaya within one hour.
SAFER : Containers can now be moved by schedudled barge service between Ayutthaya, Sahathai Coastal Seaport, Bangkok and Laem Chabang Port; the safest means of container transport.
BETTER : Cost-saving one stop services for Shipping lines, logistics service providers and direct customers.
HAPPIER : APICD is providing 24/7 service to maximize customer's satisfaction, thus our clients have more flexibility in pulling and returning containers at our site as well as in using our integrated services.
Of cargo from Central Northern Thailand to connect with international seaports Given the centrality of the Ayutthaya province itself, APICD is a gateway of containers transiting between different part of Northern and Central Thailand and Laem Chabang Port. Reaching the port and icd is easily accessible by Asia Highway and local roads. Importers and exporters in Northern and Central Thailand can now enjoy our stuffing service without having to truck the containers long way on the road to the north. Our self propelled barges carry containers using inland waterway from Ayutthaya to connect with international feeders in Bangkok river port and Leam Chabang internation seaport.
Currently, exporters located in Ayutthaya, Central and northern Thailand have to pick up containers form deports in Bangkok, the majority of which are from Lat Krabang. Bangkok is notorious for its traffic congestion. The Bangkok is Metropolitan Office do not allow large truck to move in rush hour, decreasing truck turn-around time and causing delay of shipment.
Ayutthaya Port & ICD eliminates the problem by providing an integrated shorter haulage and scheduled self propelled barges service moving containers between factories and international seaport to avoid congestion in Bangkok. Each barge can carry 40-70 containers.
In 2006, Lat Karbang ICD containers throughput has reached 1.7 million teus resulting in severe congestions. Each truck have to wait for hours to pickup or retune a container at the site. Although its throughput decreased slightly to 1.5 million teus in 2009, based on the thailand's current growing throughput rate, it is believed Lat Krabang ICD will be full again soon. APICD serves as an alternative ICD ; our customers and logistics service providers can avoid congestion, road limitation and optimize truck turn-around time to boost their productivity through our integrated services.
- 1 Million square meters total area.
- ICD area measures 97,600 square meters.
- Able to handle 400,000 TEUs pre year.
AIA Capital Center Building, 28th floor.