Igloo has created the identity for Patentise, a new service from patent attorney EIP.
Patentise helps companies benefit from UK Government initiative Patent Box, which offers tax breaks on profits companies make from patented products.
Patentise experts will work with companies to advise them on which products or technologies to patent, in order to qualify for the Corporation Tax breaks.
The Patentise identity uses the DIN typeface, which is also used in the EIP identity – also developed by Igloo.
The logo is set in a 2:1 ratio 'box', providing a link to the Patent Box initiative.
Igloo chose to use yellow for the identity as 'the colour is quite rare in the patent world, which tends to be quite dominated by blues', according to Lockett.
The consultancy also developed a 'P' secondary mark, for use as a social media icon or website favicon.
A set of two-tone patterns was developed to be used as backgrounds on presentations or communications.
Mike Scott, senior designer at Igloo, says, 'The logo has a good feeling about it – it sits very easily on a page.
The identity is being applied to stationery and other documents, and Igloo is also developing a Patentise website.