Since landing a gig as Puma's creative director in 2014, Rihanna has taken the sportswear giant to a whole other level. Not only has Puma received a boost in media coverage, but its sales have also skyrocketed within the last year and half, thanks in large part to RiRi's campaigns as well as her insanely popular footwear designs.
The hype surrounding the partnership became even greater when Rihanna hit New York Fashion Week last season to unveil her Fenty x Puma ready-to-wear collection. And now, nearly seven months after its debut, the range of '90s-inspired athleisure-wear is finally available to purchase.
The Fenty x Puma Fall/Winter 2016 collection consists of unconventional sportswear presented in monochromatic colour schemes. Black and white dominate the range, which includes everything from oversized crew neck tees and kimono track jackets to laced sweatpants and terry cotton chokers.
Though the pieces are undeniably affordable, they will cost you much more than the typical Puma gear. As of now, the least expensive item is the terry cotton choker for $30. The priciest is a pair of black leather boots with chain detailing for $350.
The collection dropped Tuesday exclusively at Puma.com, Bergdorf Goodman, and Foot Locker fitness boutique, which hosted pop-up shops in NYC and Los Angeles.
According to Footwear News, Foot Locker hid 2,500 keys in NYC and L.A. Individuals who locate the keys are able to take them to the pop-up shops, where they can use them to unlock prizes, such as Six:02 gift cards, Fenty x Puma pieces, and concert tickets.
The collection will hit Puma stores and select retailers, including Bloomingdale's, worldwide on Wednesday.
Posted on September 8, 2016, in #international, #retail. Bookmark the permalink.	Leave a comment.