Presented at BlueGlass Florida in November, 2010. I cover the latest Adwords features all paid search marketers should know and be testing.
4. 1. Advertiser goals in the Opportunities tabNow have 3 common advertiseroptions available to help steeryou:1. Increase traffic: ideas that are aimed to help you get more traffic to your site.2. Balance cost & traffic (default): you get both suggestions3. Maintain or decrease cost: ideas that are aimed to help you maintain or decrease your current @joannalord spend.