A sound bite is a small clip from a recording, either audio or video, chosen for its pithiness. A sound bite may be extracted from an interview, a speech or other longer recording. Sound bites are used by news organizations, political organizations and other organizations in order to sum up the main theme of an interview or speech, or to grab the viewer's interest so that viewer will watch the entire interview or speech. The term sound bite was coined in the late 1970s or early 1980s by the American media. While news organizations invented the sound bite, politicians quickly learned to shape their speeches in order to provide sound bites that would spread the ideas they wanted to spread. Note that sound bite is currently rendered as two separate words, without a hyphen.