Henry Patterson aged 9, tipped by the Daily Mail as Britain's youngest entrepreneur, three businesses in the bag, smashing targets by the bucket load and now a student on The Retail School's recent visual merchandising course, WBC's Maria Tross grabbed 5 minute lunch date with the young businessman to talk through his business portfolio, his plans for the future and his top tips for young entrepreneurs.
Do you have a right to own your online reputation?
There's a radio commercial doing the rounds at the moment, selling online client management programs and CRM reputation consultations. A self-proclaimed authority on saving you from a disastrous online reputation, while charging you eye-watering fees too do so, the advert begins by revealing a series of brand tragic scenarios: the very unfortunate CEO whose name is continuously mistaken on google for the name of a local drug lord, or the hotel who can't quite get their negative trip advisor reviews under control. After scaring you, it finishes by simply stating "We believe you have the right to own your own online reputation." And for several arms and several legs, presumably they're the ones to help you do it.