The mobile game industry is estimated to be $32.8 billion business forecast to grow 10% this year (SuperData), with revenues overwhelmingly earned by free to play mobile games through in-app purchases (or IAP).
The mobile game industry is estimated to be $32.8 billion business forecast to grow 10% this year (SuperData), with revenues overwhelmingly earned by free to play mobile games through in-app purchases (or IAP). However, strategic pricing decisions around IAP vary widely across the industry, and remain a topic of much secrecy and controversy. Based on an in-depth survey of leading mobile game developers combined with analysis and data from Scientific Revenue, this study is a benchmark of best practices of IAP-based mobile game monetization for Q2 2016.