The travel and hospitality industry has made its reservations early to be first in line to test emerging technologies, such as augmented reality (AR), virtual reality (VR), and wearable devices. New analysis of 321 million social engagements by Adobe Digital Insights (ADI) has found at least eight of the largest hotels have tested some kind of VR experience during the past six months. Most of these experiences were programs that paired VR devices with consumers' mobile devices.