Brands are increasingly seeking to create interactive experiences which allow consumers to actively immerse themselves in the brand and drive deeper levels of consumer engagement.
Smart devices, and the ever increasing need for people to be online always, are changing the relationship between media and consumers.
Interactive Europe was commissioned to explore how these changes are affecting our behaviours and our consumption of advertising messages. In particular the studies investigate the willingness of consumers to interact and engage with Out-of-Home advertising.
Interactive Europe is the largest and most comprehensive study into the interactive behaviours of the Out-of-Home audience.
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