When we sit down with potential clients, we get a number of questions about web design. We decided it was high time to start putting some of those questions out there so that those of you who are thinking about building websites can take notes. Without further ado, here are some of our web design frequently asked questions.
How can my website design help me get viable leads online?
Believe it or not, a strong website design can greatly affect your site's ability to find viable leads for your business. On the most basic level, your web design must look professional and reflect the spirit of your brand. On a deeper level, your website must be able to direct web traffic quickly and effectively so that visitors can easily find what they are looking for. By designing a website with your customer in mind, you will be leveraging your site to get more leads. There's a science behind it… believe it or not, your website can become your business's best salesperson.
Yes! While it takes extra time and effort to ensure your site will look great on mobile devices, we are moving into an age when many people are accessing sites on mobile devices more and more. Mobile sites have become critical, especially since the number of mobile visitors is still climbing steeply. If your website design isn't mobile friendly, it might be time to make a change.
What are the advantages of clicking versus scrolling?
Nowadays, we are seeing a lot of long home pages. Clients ask us why it is so "in", since it requires a lot of scrolling. Back in the earlier days of the internet, home pages and even secondary pages stayed fairly short. On a desktop, clicking isn't necessarily an issue, especially since internet speeds are getting faster. The reason behind the long scrolling pages goes back to mobile. Every time a visitor clicks on a button or a menu item, they are committing to a load time on their mobile device. Some users will avoid clicking, which is why so many longer pages have emerged. Also, longer pages allow for greater search engine optimization opportunity. With so much competition online, more content can be helpful to your search rankings.
I don't think my visitors will like tons of content. Can't I keep my website design simple and short?
Yes, you certainly can… but remember that if your page is under a certain word count, search engine bots won't even bother to crawl that page. That said, there are plenty of ways to format content so that it doesn't feel overwhelming. You will want to leverage tools such as tabbed panels, tooltips, and accordion boxes so that your visitors aren't met with a wall of content. Even though you want your website to be readable to major search engines, it is just as important for your site to be readable and scannable for your visitors.
Do I have to keep a blog?
No, you don't have to… but we highly recommend it. We live in an age where there is plenty of information available. Do YOU want to be providing customers with that information or do you want your customers to be getting that information from your competitors. We could go into plenty of reasons you should keep a blog, but from an appearances standpoint, maintaining a regular blog helps boost your credibility in your consumer's eyes.
Do you have some questions about website design?
We can help get your questions answered. Even if you aren't sure if your website needs a complete redesign, it may be time to reevaluate your strategy to make sure you are getting the most out of your website.