In the early 70's Sergio Loro Piana started his activity in the father's company. In 1975 he took over the position of CEO of the Loro Piana Group, together with his brother Pier Luigi. In 1980, after his father's death, he took over the official representation of the Group, rotating the Chairmanship with his brother Pier Luigi every three years. Loro Piana has been a Member of the Board of Directors of Banca Popolare di Novara since 1996 and from June 1st, 2002 to June 30th, 2007 Member of the Board of Directors of Banco Popolare di Verona e Novara. He is also Member of the International Board for "The Council for the United States and Italy" and as of June 2007 he is Vice President of Unione Industriale del Vercellese e Valsesia. Loro Piana was also Vice President of Unione Industriale del Vercellese e Valsesia from 1999 to 2001 and a Member of the Board of Directors of Confindustria from 1980 to 1982. He is also Founder of Ideabiella, of which he was President from 1981 to 1987. In 1994 Loro Piana was appointed Cavaliere del Lavoro by the President of the Italian Republic. In 1995 he was awarded, with his brother Pier Luigi, the "Premio Leonardo". Born in Milano on May 24th, 1948, he is married and has three children.