Broadway Systems has formed a partnership with placemedia, a fully automated, programmatic planning and buying solution for linear television.
In the rapidly changing media landscape, the partnership gives networks looking for flexible solutions the opportunity to take advantage of programmatic planning and buying options as additive to their overall advertising strategy.
The Broadways Systems-placemedia partnership will allow networks to ingest and manage all programmatic advertising orders and details from placemedia through the Broadway Systems platform.
Broadways Systems tools and solutions, including the advanced Deal Change Cockpit and Optimized Spot Placement, will be available to networks using the placemedia integration.
Broadway Systems is exhibiting in booth N7015 at NAB 2015.