9. A lot of powerful people don't participate. How many VC's out there fund widget companies without having a blog or a MySpace profile? Any Sony bloggers out there? What about brand managers that want to do Second Life campaigns without ever having been inside. How about my elected representatives? They get out there and kiss babies during election time, but how many blogging elected officials are there? (And not watered down campaign blogs... actual blogs written by the actual people.) We could do great things if we weren't so segregated into a small group of people punch drunk on Kool Aid and a great deal of people who've never even heard of Kool Aid.