True, Hancock was a stupid ******* and completely clueless and careless about the rest of the world. He definitely needed a PR guy. But why do highly successful, well read, seemingly aware, even sometimes brilliant people need a PR person to tell them what people are going to think. Can't they figure out the obvious?
Because things like greed, politics, pressure, single minded goals, etc. compel someone to act/speak -- and they can sound stupid or insensitive or unaware when blinded by these things.