Real time – Information and opportunities come at us today at astounding speed. Businesses must create systems and processes that enable them to take advantage of marketing, PR and product development opportunities instantaneously. Failure to monitor and thus seize real time competitive advantages is a threat to even the most entrenched players. Of course, it's never been easier to chase the new shiny thing too. The creative view of world events through the lens of a marketing strategy is an arena that you must hire and manage for.
Deal time – This is where the technician lives – "Hey all that mamby pamby Kum Ba Yah stuff is great, but we gotta get some business in the door." yep, it's the cold hard reality of running a business. Deal time is always on the mind of any business facing a payroll or college tuition payment and it's one that must be dealt with realistically. It may mean getting out from behind the computer and knocking on some doors, but it may also mean time spent refining what an ideal customer looks like and how to increase what you charge for your services. Keeping your sights on a better experience and higher rate of conversion may just be the best use of deal time.
Meal time – Ultimately the business is fed through attention given to the long term vision of the business. This comes from allocating resources and consistent chunks of time to things that may not pay off today or even next quarter for that matter. This is the hardest area to allocate resources but, like planting seeds in the spring, it's the area where the entrepreneur must ultimately come to live almost full time. Have you crafted and communicated your vision, values and mission?
The proper attention to each is where the harmony lies and it's something that you can simply feel in healthy businesses. What if you planned your day with each of these clocks in full view? Would that change your to do list? Would that make your time pass like orchestrated logistics?
I would love to discuss your view of time here – do these 3 clocks ring true for you?