Destinations need to strike a balance between highlight everything they have to offer and making those opportunities timely and relevant to a viewer they wish to visit to soon.
Destinations are always playing up a new attraction or characteristic in a bid for first-time and repeat visitors.
This might mean calling on visitors to share their own photos, highlighting top-notch events, or even playfully criticizing the music and "Like" buttons we become addicted to when at home behind a computer.
Greyhound still has a long way to go in branding if it thinks a British rock band will make it seem cool. The whole far-fetched scenario shows off Greyhound's new features — free Wi-Fi, outlets, and $1 fares that you can buy on a mobile device — that are not yet available throughout the entire fleet.
Expedia's new UK campaign urges viewers to get out from behind their computers and into an adventure. First, with a peaceful monk yelling at viewers for their poor choice in music and then with a cowboy criticizing the frivolity of "Like" buttons.
Visit Florida's latest video campaign is actually a promotion for its social media campaign, in which it asks visitors and locals to share their favorite scenes of the state with the hashtag #VisitFL. Visit Florida has collected more than 165,000 posts with this hashtag since the campaign began last August.
Tourism Australia is looking to play up its culinary scene this year and we're happy that initiative resulted in this beautiful video that captures the Margaret River Gourmet Escape. The video not only shows off the Western Australia region, but the food, people and culture that tourists can encounter there — a major pull for travelers today.