Finding popular pins on Pinterest can serve as a source of inspiration for your own content!
We all understand just how powerful images can be and the importance of them within our own business. The obvious use is for our marketing materials, but there are other uses too, so this week I thought I would talk about Pinterest.
Pinterest is a visual discovery tool that you can use to find ideas for all of your projects and interests. Since launching in 2010, it's had over 48 million unique visitors and in excess of 200 million page views a day and Pinterest is one of the fastest-growing social media sites out there. It's important to leverage it in all aspects of your online marketing efforts.
By pinning stories that people are already talking about, it ensures that your content will be relevant and up to date with popular news stories. Pinning articles about timely stories can be a great way to get a quick surge of traffic to your page. You could also repurpose the pin as content by writing an opinion article based on the original pin, providing either a comment or supporting argument in order to keep up interest in the topic and encourage engagement in your content.
In much the same vein as bookmarking articles, infographics make for great repurposed content and it helps that Pinterest is full of them. In fact, Pinterest's platform is just a reflection of how popular and important quality images and visually-driven content like infographics have become over the past few years, thus making it one of the best places to find infographics. You can then create an article or comment piece in relation to an infographic and host this article in the blog of your firm's website. You can then place a link on Pinterest and drive traffic back to your site – thus capturing a new source of traffic for your firm's site.
Finding the most popular pins on Pinterest can serve as a source of inspiration for your own content, allowing you to keep your business in touch with popular news stories. On any given day you can find popular pins by browsing different categories and seeing which pins are being repeated, which can help you if your website and content is in a particular niche.
If you'd like to find out more about the power of imagery in your business or the benefits of including Pinterest in your social media programme, call me on today or click here to ping over an email and I'll get back to you as soon as I can.