During ECRM's Baby & Infant EPPS, Marlea Clark, EVP of Marketing and Insights for Women's Marketing presented an overview of these findings, and provided insights on how retailers and brands can tap into these mom bloggers to engage their consumers.
Below are some videos with key takeaways from the presentation.
Women's Marketing is a New York-based media strategy, planning, and buying organization for emerging and high growth brands that offers a deep understanding of how women consume, engage, and take action with media with unmatched experience in beauty, health, fashion, food, and beverage industries.