Web Analytics is the very a basis of any eMarketing strategy focusing on a quantifiable outcome. This is where eMarketing begins and where it ends. That's why, Web Analytics is one of the core services that we offer along with SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).
Web Analytics defines the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
On-site web analytics measure the online performance of a website meaning that it provides detailed analysis of the Internet traffic of visitors on a website. Typically, this data is compared against key performance indicators for performance and used to improve a web site or marketing campaign's audience response.
Google Analytics it the free online web analytics tool offered by Google to generate detailed statistics about the visitors to a website. Google Analytics is one of the most comprehensive and reliable solution to analyze and continuously improve the audience of a website.
Web Analytics is a must-have solution to run any eMarketing campaign. An example: assuming that you are an industry federation working with the EU institutions. It will be most likely that you would like to know if EU officials visit your website, read your press releases and download your brochure.