Son of co-founder, Frank Sinatra, Jr., David Sinatra inherited a streetwear empire as the current chief executive officer of Stussy. The brand itself deserves no introduction as it has been a staple within our culture since day one. However, the mid-to-late-2000s saw popularity for the brand fall greatly due to the explosion of streetwear and a switch of taste to higher, luxury fashion brands. As a result, Stussy began an aggressive Asian expansion, a market that was yearning for American authenticity, through both retail and carefully-curated collaborations. Building on that success, Stussy went on a tear with partnership after partnership, and 2015, the brand's 30th year in business, was flooded with commemorative Stussy drops. Seriously, just name a brand and the California-based imprint has likely collaborated with them this past year, be it Nike, Dover Street Market, fragment design and Carhartt WIP, or Lee, Kangol and Champion, just to name a few. Thanks to a large team of creative minds, including Fraser Avery, Adam Weissman, Nin Truong and more, Sinatra has repositioned Stussy atop street fashion.