Congress Puts The Screws To Facebook, Twitter And Google On Russian Interference
The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members of Congress aimed at top lawyers from Facebook, Twitter and Google on Tuesday and Wednesday, it's clear that Russian operatives continue to spread propaganda and sow social discontent using social media platforms and that said... Continue reading »
by Allison Schiff	// November 1st, 2017 //
Fake Russian Ads Could Have Very Real Implications For Facebook
The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the fallout might force Facebook to change the way it does business. "If Facebook really wants to respond to the public outcry, it's going to have to leave money on the table," said David Carroll, a... Continue reading »
by Allison Schiff	// September 20th, 2017 //
Facebook Has Its Own Brand Safety Issues. Here's How It's Facing Up.
The duopoly isn't a duo when it comes to brand safety. The nuances of how their respective platforms operate mean that Facebook and Google face their own particular challenges to ensure brand safety. While the primary risk on YouTube is adjacency – ads appearing within or beside unsavory or questionable content – the personal nature of... Continue reading »
by Allison Schiff	// June 19th, 2017 //
Zuckerberg Gets Real About Fake News At Facebook's Annual Shareholders Meeting
Investors are putting Facebook's feet to the fire about fake news. At the company's annual shareholder's meeting on Thursday, investors questioned CEO Mark Zuckerberg about how Facebook is combatting the spread of false news on its platform. Advertisers have become increasingly sensitive to brand safety issues since the YouTube/Google Display Network debacle kicked off in... Continue reading »
by Allison Schiff	// June 2nd, 2017 //
Brand Safety Is An Old Problem, And It's Getting Worse
Ad-supported brand-unsafe content is on the rise. DoubleVerify, which validates tens of billions of advertiser impressions per month, has blocked 8 million ads from appearing on content pages classified as hate speech – up threefold since January. And according to keyword targeting tech platform Grapeshot, the amount of terrorism-related content it sees flowing through its systems... Continue reading »
by Allison Schiff	// March 24th, 2017 //
Facebook On How It's Mending Fences With Publishers And The Press
Facebook is trying to reset its relationship status with publishers from frenemy to friend. "That is an area we can do better in," acknowledged Brian Boland, Facebook's VP of publisher solutions. As for exactly how Facebook will build stronger ties with publishers, Boland only said, "We're listening to our partners." On Wednesday, Facebook unveiled its... Continue reading »
by Allison Schiff	// January 12th, 2017 //