Tag: new computer technology
Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand
04/06/2012 04/05/2012 Stephanie Beck
Augmented reality education Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company's English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone…
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Google files for patent for mobile ad sensitive to light, sound, and temperature
03/29/2012 04/02/2012 Jennifer Goula
Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…
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Mozilla places focus on "do not track" feature for mobile
Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports "do not track" from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a "do not track" option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…
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Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences
Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year's Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…
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