Unpacking E-commerce
Tapping into New Data Sources
Business Models, Trends and Policies
As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.
OECD Policy Responses to Coronavirus (COVID-19)
https://doi.org/10.1787/23561431-en
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Measuring e-commerce, and digital transformation more broadly, is complex. While national statistics provide evidence on some broad trends, new tools are needed to better understand e-commerce dynamics at the micro level. One such tool is the Future of Business Survey, which provides monthly data on enterprises with a Facebook page. This Annex analyses e-commerce using data from businesses in 42 countries to shed new light on various dimensions of e-commerce, including with respect to firm size, gender and export dynamics.
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https://doi.org/10.1787/c3ad967f-en
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Online sellers, 2017-18
Online sellers by sector, 2017-18
Online sellers by firm size, 2017-18
Online vs. offline exporters: Export intensity and number of export destinations
Online vs. offline sellers: Challenges of selling to foreign markets
http://instance.metastore.ingenta.com/content/component/c3ad967f-en