Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon
Barbara J. Wilson, Audrey J. Weiss
In this experiment, girls from three age groups (4-6, 7-8, 9-11 years) viewed a toy. advertisement in one of three contexts: adjacent to a related toy-based cartoon, nonadjacent to the toy-based cartoon, or with an unrelated cartoon. The youngest group was less able to recognize the toy ad and comprehend its intent when it was shown with the related cartoon (adjacent or nonadjacent) than with an unrelated cartoon. The two older groups showed no such differences. Unexpectedly, none of the age groups were more persuaded by the ad when shown with the toy-based cartoon. The findings concur with developmental theories regarding perceptual dependence.
Journal of Broadcasting & Electronic Media
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Wilson, B. J., & Weiss, A. J. (1992). Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon. Journal of Broadcasting & Electronic Media, 36(4), 371-394. https://doi.org/10.1080/08838159209364188
Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon. / Wilson, Barbara J.; Weiss, Audrey J.
In: Journal of Broadcasting & Electronic Media, Vol. 36, No. 4, 01.09.1992, p. 371-394.
Wilson, BJ & Weiss, AJ 1992, 'Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon', Journal of Broadcasting & Electronic Media, vol. 36, no. 4, pp. 371-394. https://doi.org/10.1080/08838159209364188
Wilson BJ, Weiss AJ. Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon. Journal of Broadcasting & Electronic Media. 1992 Sep 1;36(4):371-394. https://doi.org/10.1080/08838159209364188
Wilson, Barbara J. ; Weiss, Audrey J. / Developmental Differences in Children's Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon. In: Journal of Broadcasting & Electronic Media. 1992 ; Vol. 36, No. 4. pp. 371-394.
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title = "Developmental Differences in Children{\textquoteright}s Reactions to a Toy Advertisement Linked to a Toy-Based Cartoon",
abstract = "In this experiment, girls from three age groups (4-6, 7-8, 9-11 years) viewed a toy. advertisement in one of three contexts: adjacent to a related toy-based cartoon, nonadjacent to the toy-based cartoon, or with an unrelated cartoon. The youngest group was less able to recognize the toy ad and comprehend its intent when it was shown with the related cartoon (adjacent or nonadjacent) than with an unrelated cartoon. The two older groups showed no such differences. Unexpectedly, none of the age groups were more persuaded by the ad when shown with the toy-based cartoon. The findings concur with developmental theories regarding perceptual dependence.",
author = "Wilson, {Barbara J.} and Weiss, {Audrey J.}",
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journal = "Journal of Broadcasting and Electronic Media",
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AU - Wilson, Barbara J.
AU - Weiss, Audrey J.
N2 - In this experiment, girls from three age groups (4-6, 7-8, 9-11 years) viewed a toy. advertisement in one of three contexts: adjacent to a related toy-based cartoon, nonadjacent to the toy-based cartoon, or with an unrelated cartoon. The youngest group was less able to recognize the toy ad and comprehend its intent when it was shown with the related cartoon (adjacent or nonadjacent) than with an unrelated cartoon. The two older groups showed no such differences. Unexpectedly, none of the age groups were more persuaded by the ad when shown with the toy-based cartoon. The findings concur with developmental theories regarding perceptual dependence.
AB - In this experiment, girls from three age groups (4-6, 7-8, 9-11 years) viewed a toy. advertisement in one of three contexts: adjacent to a related toy-based cartoon, nonadjacent to the toy-based cartoon, or with an unrelated cartoon. The youngest group was less able to recognize the toy ad and comprehend its intent when it was shown with the related cartoon (adjacent or nonadjacent) than with an unrelated cartoon. The two older groups showed no such differences. Unexpectedly, none of the age groups were more persuaded by the ad when shown with the toy-based cartoon. The findings concur with developmental theories regarding perceptual dependence.
U2 - 10.1080/08838159209364188
DO - 10.1080/08838159209364188
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media