How 'smart glass' at airports boosts alcohol sales
Tintable 'smart glass' installed at a gate at DFW. Image: View Dynamic Glass, via bloomberg.com.
The tinted world of tomorrow is coming, and airports—mini-cities of steel, concrete and lots and lots of glass—are interested. In a test last fall, Dallas-Fort Worth International Airport outfitted one of its gates with a new type of "smart glass" that can adjust for sunlight exposure. The obvious point is to keep travelers from getting overheated—but the exercise also brought a more lucrative benefit. — Bloomberg
A Cornell-led study at Dallas-Fort Worth Airport found that implementing a new type of electrochromatic 'smart glass' at one of its gates not only led to cooler, more pleasant surface temperatures in the waiting area, but the tinted glass, and the resulting dimmer light in the neighboring bars and restaurants, also resulted in increased alcohol sales—by as much as 80%.
More airports have announced plans to upgrade their lounges and terminals with 'smart glass.'
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