Liberty Global to integrate Netflix globally
Michelle Clancy
Liberty Global has set a deal with Netflix to integrate the streaming giant's app into its cable systems across more than 30 countries.
The multi-year deal builds on the smaller launch of Netflix on Liberty's Virgin Media system in the UK in 2013.
Customers will be able to easily search and browse Netflix content without switching to a different device, and new customers to Netflix can sign up directly via the app on the TV.
The latest agreement will kick off with the Netherlands, launching Netflix on Liberty's Horizon box, and rollouts will continue into and through 2017.
The agreement with Netflix complements Liberty Global's investment in content through acquisitions, partnerships and original commissions alongside the $2.5 billion spent each year on licensed content for its video platforms.
Mike Fries, CEO of Liberty Global, said: "We are committed to bringing the best content to our customers, and are thrilled to expand our partnership with Netflix. This deal will provide even more freedom to our subscribers – allowing them to access a goldmine of amazing TV and films at the click of a button, fully integrated into their usual TV viewing set-up."
Reed Hastings, Netflix CEO, added: "This partnership builds on our strong relationship with Virgin Media in the UK, allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control. Combining the Netflix app - and all the great content it provides - into the familiar, easy-to-use cable box makes both more appealing."
The Netherlands will be the first new Liberty Global territory to launch Netflix on the Horizon box as part of this partnership. The rollout will advance to other countries as technological upgrades across all of Liberty Global's operations continue through 2017.
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