How Much is FOR.com Worth?
How much is FOR.com worth in today's market? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.
Why is FOR.com valuable?
Why are three-letter .COM domains such as FOR.com valuable? Well, let's take FOR.com as an example here. FOR.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means FOR.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes FOR.com a highly valuable name, especially to investors who pay top dollar to own the world's rarest names.
There's also the question of trust and stability. By owning a three-letter domain name like FOR.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust FOR.com or official-FOR.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like FOR.com. It shows a long term investment in a brand.
These factors, and more, are why FOR.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let's take a look at some examples of three-letter .COM sales to back up the overall value of FOR.com and three-letter .COM's in general:
We have compiled a series of small case studies that give examples of companies that have purchased three-letter .COM domain names recently. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM's play an intrinsic value in the online brand of savvy businesses. Read our case studies:
1. ICE.com
For years, Ice.com was the home of Ice Jewelry. But, in 2018 the brand decided to sell Ice.com and switch to IceTrends.com. Their Ice.com domain name was sold inside three days for .5 million. The buyer? Intercontinental Exchange Inc, a company that operates financial markets such as the New York Stock Exchange. Intercontinental Exchange secured Ice.com to largely protect their brand, redirecting visitors from Ice.com to the company's main website, TheIce.com.
2. Kin.com
Homeowner insurance broker Kin managed to acquire the Kin.com domain name from tech giants Microsoft in an undisclosed transaction. Microsoft Kin was a short-lived mobile phone project, through which Microsoft acquired Kin.com. After the project was closed, the domain remained inactive until Kin made Microsoft an offer to acquire the name. Kin managed to secure Kin.com very early in their company's lifetime, with the name in place as Kin secured million in funding.
3. DJI.com
Chinese drone company DJI used an early million funding round to go out and acquire its exact brand match .COM – DJI.com. The name cost the company 0,000, but it has become the global base for the company's online brand. Thousands of customers from all over the World go to DJI.com every day to check out the company's latest innovations. This level of customer acquisition would have been more difficult on a global scale if DJI used another domain such as DJI.cn, for example.
Another means of getting a face-value appraisal for FOR.com is to take a look at verified domain sales data.
NameBio, a trusted resource for domain name sales, lists the following three-letter .COM sales in its database. There have likely been plenty more between 2015 and 2019, but they haven't been publicly disclosed:
James Iles, the author of this article, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as FOR.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).
Working out the intrinsic value of the FOR.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as FOR.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.
Do you own FOR.com or a similar domain name? Do you have the budget to acquire a domain name such as FOR.com?If you answer yes to either of these questions, get in touch with a domain name broker who may be able to help you. Note that this is a research article only, the author does not own or represent this domain name, and has no connection to it.
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