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Marketing to Architects in the Digital Era: How to Showcase Your Brand Worldwide
According to a recent research carried out by RIBA in partnership with Microsoft, called "Digital Transformation in Architecture", 87% of architecture firms agreed that digital technologies are transforming the way they work and most of them have already embarked on their digital transformation journey. The study shows that professionals in the Architecture field are easily embracing digitalization with the adoption of 3D computer-aided design, and moving fast towards Building Information Modeling (BIM) and the Internet of Things (IoT).
How to Connect your Brand with Architects through Content Marketing
Keeping in mind the particular needs of architects, companies could stand to gain from rethinking their investments in traditional marketing actions, such as printing materials or having a presence in trade shows and considering more inexpensive and practical strategies related to content generation.
How to Promote your Building Material Company Through Social Media
Undoubtedly, the social distancing and self-isolation we were forced to endure during the COVID19 pandemic dramatically changed the role of social media. In order to keep connected, informed and entertained, we were drawn to social platforms in an unprecedented way. For that reason, companies also found that different social media channels are the best way to keep in touch with their customers and even build better connections with them. They were also able to understand the mood of their brand better thanks to the deeper interactions social networks can offer.
Most referenced by Architects: the Top Brands
Our mission is to deliver inspiration, knowledge and tools to help architects and everybody in the industry of architecture to do more and better, in order to face the fastly evolving challenges and complexities of our built environment.
Architect's Creative Journey and the Connection with Brands
Although creative processes vary widely among professionals, some general aspects can be found in any design method. In general terms, we could say that the Architect's Journey through the Design Process consists of 3 stages: Inspiration, Research and Specification, and Construction. In all of them, the connection with materials and construction products is fundamental. After all, the ultimate objective of architects is to materialize their ideas and give shape to new environments that can withstand the test of time. To increase their knowledge and to make the most of their capabilities at every stage, architects search through various mediums for the best tools and references.
How to Promote your Products and Materials through Instagram Stories
Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 billion active social media users - this is more than half the world's population! For this reason, companies are putting efforts into these channels to keep in touch with their customers and even build better connections with them.
Global Design Agenda 2021 – hosted by Architonic
Trends Report: Constructech & the Digital Future of the Construction Industry
As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerge as trends. In recent years, the architecture and construction industry have incorporated digitalization into their processes. This has led to a considerable increase in the search for keywords related to "innovation" and "new technologies" within the infrastructure area.Below, we've provided trends that relate to an emerging concept in the construction industry: "Constructech", how to take advantage of new technologies to optimize processes.
Report: How Do Architects and Industry Professionals Specify Materials and Products?
This past June we published a survey called "How do Architects and Industry Professionals Specify Materials and Products". The objective was to better understand architects' behaviors and needs during the specification stage of their design processes.
Interior Design Trends That Will Shape the Next Decade
Interiors are taking center stage in 2020, as more people are spending more time at home. Architects and designers are increasingly aware of their responsibility in improving their clients' well-being and even helping them in the prevention of diseases, as they search for the best solutions for their interior design projects.
Survey: How Do Architects and Industry Professionals Specify Materials and Products?
The choice of materials and products made by an architect during their design and specification process is key to defining how a project will look after its completion and over time, as it ages. Choosing materials that are not appropriate could result in projects with both aesthetic and functional issues.
How to Strengthen your Online Presence and Promote your Architectural Products during Lockdown
The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?
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