In August: SoftBank's Vision Fund, Target's Vision Connect App & Investors' Crypto Awakening
career, co-creation, design, finance, innovation, investment, marketing
Milkos/iStock via FastCompany.com
Here are some very interesting summer reads I would like to spread the word about. A cool portrait of a Japanese star-investor, a fabulous co-creative tool used by the American supermarket chain Target, a rather sad article about deceived crypto investors and more. I still enjoy reading about tech, growth and the challenges brought along by success and growth. It's so easy to look at companies and their policies in hindsight and/or from the outside, criticizing their choices and policies. But one ought to remember that people build companies, and that people are limited, biased, imperfect trying to make the most of themselves and the organizations they work for.
"Masa comes in completely casual, wearing slippers with a cup of tea" https://t.co/9lHTzap3Gv
— Yannig Roth (@Yannigroth) August 3, 2018
A cool portrait of Masayoshi Son, the founder of SoftBank and "key force" behind the Vision Fund (investor in Uber, WeWork, Flipkart, SoFi…), who "meets with every founder of every Vision Fund investment in person before a deal is signed." An interesting article about mentoriship and creating a sense of belonging within a fund ("family").
"When a story about beauty products that didn't have endocrine disrupters and formaldehyde got a lot of traffic in 2015, the company started [a] collection of "clean" face creams and oils and cleansers that it promised lacked those things" https://t.co/gnvF1ylVeb
It's not that much about the topic than about the writing style. Forget Gwyneth, it's Taffy Brodesser-Akner who is the start of this article. The American journalist, whose profiles of celebrities have won her many awards, reports about Goop as much as she wonders about Gwyneth Paltrow's life and doubts about herself.
"Every Target designer has an account on Studio Connect, which they can use to ask the crowd anything they're wondering about" https://t.co/FOLkh6QnT6 cc @fpetavy @Braineet @VernetteE
— Yannig Roth (@Yannigroth) August 12, 2018
This resonated with me because I deeply believe in constant customer dialog to create a company's value proposition. Not only because I wrote a thesis about it – that would be the wrong reason – but also because we apply it in our work at WiSEED. I'd love to have a "secret app for superfans" like Target, especially if designers directly talk to consumers! But you can start small, like we did: an active blog, a closed Linkedin group and/or private events with select customers will get you loads of insights too.
"When everything is fine, change. When everything is fine, it's time to move on. You can learn from your history, but you shouldn't live in it" https://t.co/EUGJA3radE
I briefly worked with Rob during my stint at eYeka. This got me to click on the article in my Linkedin feed… but it's the content that got me sharing it. A great gathering of life experiences, a cross-cultural journey across adland. Thanks Rob and Mumbrella for sharing this – and long life to Japanese creativity!
Quite scary to read these peoples' stories, many of which are more about #fomo and #speculation than thought-through investment strategies https://t.co/fSKRT7qiT7
We surveyed our community about crypto assets and, after phenomenal response, the results brought to light that it was not seen a promising way to invest. Even though our clients saw it as a good innovation to be tested. In this NYT article, the shares some stories of hungover investors who put way too much needed money into cryptocurrencies. Not that it can't go up again… but a reminder that investing sould be done wisely.
"Genuine reviews, which can be difficult to authenticate and expensive to defend, often pose more serious difficulties than #fake reviews" https://t.co/ZZzQ8f1Qm7
A good piece about the growth of a business, the evolution of a community of contributors, and the inevitable challenges that come with managing it. "In promising a faithful portrait of the world, TripAdvisor has, like other tech giants, found itself in the unhappy position of becoming an arbiter of truth [and] how free speech on their platform should be," Linda Kinstler writes. I also love the humorous illustrations 🙂
"I see a natural progression from knobs & dials, to clicks & taps, to swipes and gestures, to voice & emotion" @imranchaudhri https://t.co/azxWmvLd2N by @schwabability
In this great article, former Apple designer Imran Chaudhri, who worked on many of the brand's successful products, discusses "how we can regain control over our devices–and how Apple can do better" as the sub-title says. But I found the passages about working for a big organization, the ethics of design decisions and the struggle with marketers much more insightful.
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