NASDAQ: NFLX
Netflix Inc Statistics & Facts
OverviewForecastEarningsDividendOwnershipStatistics
Key Netflix facts
Los Gatos, California
Reed Hastings, Marc Randolph
User & Usage Statistics
Revenue Breakdown
Spending Statistics
Employee Statistics
Miscellaneous Stats and Facts
Netflix User & Usage Statistics
Netflix Subscribers
How many subscribers does Netflix have?
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Source:Netflix
Netflix currently has over 209 million paying subscribers. [1]
52% of adults in the U.S. are subscribed to Netflix. [2]
Netflix Subscribers by Region
How many people have Netflix USA?
Netflix has 73.945 million subscribers in the U.S. and Canada. [1]
Netflix Subscriber Additions by Region
Netflix stats tracking subscriber adds by region over time.
-433,000
Netflix lost 433,000 paid subscribers in the U.S. and Canada in Q2 2021. [1]
Netflix Users by Age
Netflix users' age demographics showing the change compared to the general population in the U.S.
Source:CivicScience
Before October 2015
After April 2017
U.S. general population
24% of Netflix users in the U.S. were between 35 and 44 years of age after April 2017. [3]
Netflix Users by Income
Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.
21% of Netflix users polled after April 2017 made between $25,000 and $50,000 a year. [3]
Netflix Users by Education
Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.
37% of Netflix users polled after April 2017 had a bachelor's degree. [3]
Netflix User Access Methods
How many people share a Netflix account?
Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
I use a Netflix subscription paid for by someone in my household
I use Netflix as part of a special free promotion
I personally pay for the Netflix subscription
55% of Netflix users personally pay for the subscription they use. [4]
Netflix Average Revenue Per User by Region (ARPU)
Netflix statistics breaking down the average revenue per user (ARPU) by region/location
Each Netflix account in the U.S. and Canada generates an average of $14.54 for the company. [1]
Netflix Revenue Breakdown
Netflix Revenue by Region
How much does Netflix make from the U.S.?
Netflix made $11.455 billion from the United States and Canada in 2020. [5]
Netflix Revenue by Segment
How does Netflix make money?
$24.76B
Netflix made $239 million from mail-in DVDs in 2020. [5]
Netflix Market Share
Netflix Market Share (U.S.)
How much of the U.S. streaming market is owned by Netflix? Take a look at the stats from March 2020 when the streaming industry received a boom in the wake of worldwide COVID-19 lockdowns.
Source:Forbes
Netflix had 42% of the total playback time on streaming services in March 2020. [6]
19% of the 863.9 million global online video subscriptions at the end of 2019 were to Netflix. [7]
67.1% of Netflix subscribers in the U.S. are also subscribed to Amazon Prime Video. [8]
53.26% of Netflix subscribers in the U.S. are also subscribed to Disney+. [8]
53.12% of Netflix subscribers in the U.S. are also subscribed to Hulu. [8]
30.56% of Netflix subscribers in the U.S. are also subscribed to HBO Max. [8]
14.34% of Netflix subscribers in the U.S. are also subscribed to Peacock Premium. [8]
Netflix vs Competitors: Original Content Expenditure
Comparing Netflix and other major media companies by the estimated amount they spent on original content.
Source:Variety
Netflix is expected to spend over $17 billion on original programming in 2020, up from an estimated $15 billion in 2019. [9]
Netflix spends more on content than any other streaming service. [10]
Netflix Spending Statistics
Netflix Total Costs and Expenses
How much does Netflix spend on operations per year?
Netflix's costs and expenses in 2020 amounted to $20.41 billion. [5]
Netflix Marketing and Advertising Costs
How much does Netflix spend on advertising and marketing?
Marketing (total)
Netflix spent $2.23 billion on marketing in 2020. [5]
Netflix spent $1.45 billion on advertising in 2020. [5]
Netflix Research and Development Costs
Tracking how much Netflix spends on research and development (R&D).
R&D expenses
Netflix spent $1.984 billion on research and development in 2019. [5]
Netflix Employee Statistics
Netflix Employees
How many employees does Netflix have?
Netflix had 9,400 full-time employees at the end of 2020. [5]
Netflix Employees by Region
Netflix stats breaking down the global workforce by region/location.
Source:Netflix 2020 Annual Report
81% (7,600 of 9,400) of Netflix's employees are based in the U.S. and canada. [5]
Netflix Employees by Race/Ethnicity (U.S.)
Here are Netflix's employee demographics by race/ethnicity.
Hispanic or Latinx
45.5% of Netflix employees in the U.S. are white. [11]
Netflix Employees by Gender (Global)
What are the gender demographics of Netflix's global workforce?
47.2% of Netflix's global workforce is female. [12]
Last Accessed: Feb 22, 2021
Netflix Miscellaneous Stats and Facts
Netflix reportedly produced 371 original titles in 2019 for an average of more than 1 title a day. [13]
Netflix has received 480 award nominations and 204 wins to date. [14]
With 5,932 titles, the U.S. had the largest Netflix library as of April 2019. [15]
Blockbuster turned down an offer to buy Netflix for $50 million in 2000. [16]
Netflix's penetration in the U.S. market is 55% and is expected to rise to 62% in 2025. [17]
Netflix's personalized recommendation engine is estimated to be worth $1 billion a year. [18]
80% of Netflix users stream content suggested by its personalized recommendation algorithm. [18]
The cost of Netflix's standard plan went up 7.7%, from $12.99 to $13.99 in 2020. [19]
Netflix Q2 2021 Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/743c309d-666a-4933-8183-eb43fb8a461b.pdf
https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/
CivicSciences
https://civicscience.com/new-netflix-nation/
https://www.vox.com/2019/4/8/18300256/netflix-password-sharing-14-percent-survey-content-experience-moffettnathanson
Netflix 2020 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/8f311d9b-787d-45db-a6ea-38335ede9d47.pdf
https://www.forbes.com/sites/johnkoetsier/2020/04/07/netflix-beating-amazon-hulu-disney-with-42-share-as-streaming-doubles/#52b193786cec
Motion Picture Association (MPA) 2019 THEME Report
https://www.motionpictures.org/wp-content/uploads/2020/03/MPA-THEME-2019.pdf
https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
https://variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237/
https://www.vox.com/2018/2/26/17053936/how-much-netflix-billion-original-content-programs-tv-movies-hulu-disney-chart
https://about.netflix.com/en/news/netflix-inclusion-report-2021
https://jobs.netflix.com/inclusion
https://www.statista.com/statistics/883491/netflix-original-content-titles/
https://en.wikipedia.org/wiki/List_of_accolades_received_by_Netflix
https://www.statista.com/statistics/1013571/netflix-library-size-worldwide/
https://www.businessinsider.com/blockbuster-ceo-passed-up-chance-to-buy-netflix-for-50-million-2015-7?IR=T
Business of Apps
https://www.businessofapps.com/data/netflix-statistics/#1
https://www.businessinsider.com/netflix-recommendation-engine-worth-1-billion-per-year-2016-6?IR=T
https://www.cnbc.com/2020/10/29/netflix-raises-prices-of-its-standard-and-premium-monthly-plans.html