11.16.10 — Industry Veteran Lea Strickland Designs Multi-Functional, Integrated Business Program
by Lea Strickland | Nov 19, 2010 | Press
(Cary, N.C.) International strategic consulting firm F.O.C.U.S. (TM) Resources has added to its impressive portfolio of education, training, planning, and execution support services with the launch of the Technovation Entrepreneur (TM) program for commercializing scientific discoveries.
The program focuses on helping innovators and entrepreneurs build companies that are successful in transitioning research into real world applications that meet specific market needs, and doing it profitably.
"Technovation Entrepreneur (TM) is both an education program and an action plan for learning about business, understanding the requirements of running a business, and establishing a foundation for sound business decisions," said F.O.C.U.S. (TM) Resources President Lea Strickland, MBA/CMA/CFM/CBM/GMC.
According to Strickland, startups run by the same scientific researchers who developed the new technology being commercialized focus too much on organizational resources and attention on research and development of the product itself rather than overall business planning and operations.
"This program helps innovators switch from a research focus to taking more of a development and market perspective and understanding the requirements of a business from day one to profitability, before it's too late," she said.
Designed as a multi-functional, integrated business program respecting the role of research, Technovation Entrepreneur (TM) recognizes the need to translate research into products that match market need, and develop a business model that fits the technology, the market and founders.
The program provides a combination of reference materials, webinars, seminars, workshops, and individual consulting through in-person, virtual, pre-recorded, and print materials. Strickland based program elements on experience gained over eight years of working with spin-outs, technology transfer companies, and garage inventors who made the transition from the lab to commercialization to a market-focused business.
More information on the program is available online at www.technovationentrepreneur.com.
ABOUT TECHNNOVATION ENTREPRENEUR (TM)
Technovation Entreprenur (TM) works with both the public and private sector to provide individuals, start-ups, spin-outs, and organizations to transition research into marketable products and build a viable business. It is a multi-functional, integrated business program that respects the role of re¬search, recognizes the need to trans¬late research into "products" that match market needs, and develop a business model that fits the technology, the market, and the founders. For more information, visit www.technovationentrepreneur.com.
ABOUT LEA STRICKLAND
Technovation Entrepreneur (TM) was developed by internationally renowned business strategy expert Lea Strickland, MBA/CMA/CBM/CFM/GMC, president of F.O.C.U.S. Resources. Strickland has more than 20 years of experience in operational leadership in Fortune 500 and Global 100 companies including Ford, Solectron and Newell Corporation, and is well-versed in guiding businesses and university partners through the complex technology transfer process.
One of the most prolific women entrepreneurs on the business speaking circuit, Strickland leads 40 workshops and webinars in 30 states, Canada, and Mexico on business strategy topics in an average year. She is author of four books including "Out of the Cubicle and Into Business" and "One Great Idea!" and serves as a contributing columnist to high-profile national media publications TheStreet.com and FOX Business. For more information, visit www.leastrickland.com.