The online safety of children is a growing concern for parents. They have given rise to many software solutions parents can install on their children’s devices. While these tools provide content filtering, a savvy teen can easily bypass the system with the use of proxy sites. Most parental controls solutions offer protection only at home, leaving mobile devices unprotected when out of the home. Router-based parental control solutions fall short when kids turn off WiFi. Furthermore, none of the existing solutions address parents’ top concern: cyberbullying. By downloading this white paper you agree to share your details with the sponsor CUJO AI. Domain Name System (DNS) is a protocol dictating how computers exchange data on the Internet. It turns a user-friendly domain name into an IP address that computers use to identify each other. DNS protocol is unencrypted by default. Most security vendors still heavily rely on signature-based detection, such as DNS firewalls and DNS blacklisting. It essentially performs DNS query checks of known bad domains. In 2-3 years, all DNS traffic will be encrypted. Analyzing DNS traffic will not help to spot and stop malicious activity on the network. It brings numerous challenges to network operators. They can solve them by implementing security measures powered by Artificial Intelligence. This white paper discusses why DNS blacklisting is not an effective security control anymore. The lack of security is a massive risk for home users, but it is also a tremendous opportunity for network operators. They are in a unique position: They already have the hardware (broadband routers) deployed across millions of homes and can provide the necessary security for home users. Network operators can deploy AI solutions to control home automation, collect valuable insights and implement new business models. Download this FREE whitepaper to learn more. Most network operators use basic identifying methods such as listing brand name or MAC address for devices. It allows them to provide generic device identification, in the best case scenario only recognizing personal computers and smartphones. In most cases, Internet of Things (IoT) devices are left unidentified and unprotected. Using device intelligence, network operators can offer personalized WiFi experience for their customers. This, in turn, will improve customer retention and acquisition in different areas. So how exactly can identified devices provide a personalized experience?