1. Synthetic – consists of organizing and putting together recognized ideas, concepts, and facts arranged in a new combination. Very seldom does someone put together something new, it’s usually a combination of something old. 2. Creative Imagination – operates through the 6th sense and has its base in the subconscious section of the brain. It is how new ideas are revealed. The best ideas are yet to be revealed. 1. Thomas Edison incandescent lamp is an example of synthetic imagination because it used two well known principles in a new combination. 2. Clarence Saunders borrowed the concept of a self-serve cafeteria plan and applied it to the grocery business to create the Piggly Wiggly chain of retail grocery stores. He made over 4 million dollars in the first 4 years after this concept was introduced. 3. Henry Ford combined the concept of a horse and carriage and steam propelled flashing machine to create a new form of transportation.4. The combination of chocolate, ice cream and a stick gave birth to the Eskimo Pie.5. F. W. Woolworth setup a retail store which carried a large variety of merchandise retailing at 5¢ and 10¢ per item that was offered to the public. This started a series of similar retail stores.