Children habits and interests have dramatically changed due to tv programs, computers and videogames. Parents, educationalists and teachers are getting ingreasingly concerned about the severe psychological effects of the media on children. How are the media influencing our kids? What are the effects of media manipulation on children's behaviour? How are “bombing” advertisments affecting your child's personality? What are the negative effects of videogames? Answers to such questions are provided in this book, as well as useful tools for parents and teachers who intend to protect their children from the "media assault".