Examples of work goals include a data entry employee increasing his typing speed or a customer service representative reducing his average call time. Types of work goals include productivity goals, efficiency goals, educational goals and behavioral goals. Either the employer or the employee can set up work goals. Productivity goals are goals that deal with the amount of work an employee produces in his shift. Efficiency goals are about improving the quality of an employee's work. Increasing typing speed is a productivity goal, while reducing the amount of errors per job is an efficiency goal. Educational goals involve an employee completing additional training or schooling to make himself more valuable to the company. Behavioral goals are changes the employee makes in his behavior. For example, a shy employee's goal could be to speak up more in meetings.