Climate change: Melting Rochester logos show need to address warmingHere's a breakdown of the stories right now at www.democratandchronicle.com. WochitThe logos of some of Rochester companies and institutions are overheating, rendered in orange and red and seeming to melt off the screen. Climate change is to blame. In a not-so-subtle reminder that our climate is changing and our temperatures rising, the Rochester Peoples Climate Coalition has created the #LogoWarming Challenge. Organizations can run their logo through an online “melting machine” that alters colors and makes the image sag and melt. A half-dozen have tweeted their new-look logos so far. Informal logo-melts aren’t being counted, but they're out there. "We’re hopeful that together, we can swing the pendulum of climate change back the other direction," said Abigail McHugh-Grifa, the climate coalition’s executive director. "Through this challenge, we’re encouraging dialogue about how our actions affect our future, and what we can do to create a more sustainable community. "Companies or institutions that "melt" their logos are asked to leave them visible on social media or web pages for at least a week. Anyone and everyone is free to use the "melting machine" app. Heat up: The logo-warming machineThe melting-logo campaign comes at a most appropriate time — amid the heat of late summer, and on the heels of the hottest month ever recorded worldwide. (July 2019 in Rochester ranked the 25th hottest month since record-keeping started here in 1830.) The hope is the campaign will be another step in an effort to motivate institutions and individuals to combat climate change by reducing greenhouse gas emissions both large and small. "What if Rochester was the city to set an example for the rest of the U.S., ditching fossil fuel in favor of clean energy to reduce our carbon footprint and stop climate change before it’s too late?" the coalition said.