"Now I wonder if any of you men know what a 'Heart Talk' is. A 'Heart Talk' is a little book in which I started, about five years ago, to write down what I had discovered were the principal reasons for a man's failure and the principal reasons for a man's success--from John D. Rockerfeller back to John D. Napoleon (laughter), and before that, back in the days when Abel sold his birthright for a mess of pottage. There are now one hundred of these 'Heart Talks.' Those of you who are sincere, who are interested in our proposition, above all who are dissatisfied with the way things are breaking for you at present will be handed one to take home with you as you go out yonder door this afternoon.