Of course, publishers are always coming up with such scams. Literary editors not only receive 400-500 "first editions" (ie review copies) of books every week, but some come with all manner of goodies - sweets, helium balloons, T-shirts. Even the sober academic press, Routledge, sent out Raimond Gaita's new book about our relationship with animals, The Philosopher's Dog, with a cuddly toy mastiff.