So when New York freelance designer Brad Foltz got the assignment to create a cover for Meanwhile Back at the Ranch, he didn't get a lot of guidance from the author, and he knew the cover would be difficult. "There's a quirkiness to Kinky's writing that's tough to portray," says Foltz, who struggled with this problem when he created the cover for Friedman's earlier novel, The Mile High Club (which featured the author's name in huge letters, by the way).