In aggregate form, Google's data can make a stunning presentation. Next to Mr. Rae's cubicle is the GeoDisplay, a 40-inch screen that gives a three-dimensional geographical representation of where Google is being used around the globe. The searches are represented by colored dots shooting into the atmosphere. The colors - red, yellow, orange - convey the impression of a globe whose major cities are on fire. The tallest flames are in New York, Tokyo and the San Francisco Bay Area.