This is not the first time a book has used the word in the title: Elizabeth Wurtzel, for example, released a book called Bitch in 1998. Hanauer recognizes that certain booksellers and others will be disturbed by it. She compares the title to Randall Kennedy's best seller, Nigger. Women can use the word "bitch," but hearing men use it is different. But the rage so many women suppress should be explored.