Amusingly, Mr. Moskowitz presents himself in the movie's opening as if he's selling himself, to his director of photography and the audience. Since he makes his living as a director of political-campaign commercials, it's all too fitting that he would start the film working to win the audience over. (Accompanying "Stone Reader" to the 2002 Slamdance Film Festival in Park City, Utah, where it won both the Grand Jury and Audience Awards, he was as proud as a consultant who led his candidate into the Oval Office.)