"And now," he continued, "I'm going to tell you in a few words what the proposition is that's going to make those of you who go into it in the right spirit. Simply put, it's this: 'Heart Talks' have been incorporated as a company. We're going to put these little pamphlets into the hands of every big business organization, every salesman, and every man who knows--I don't say 'thinks,' I say 'knows'--that he can sell! We are offering some of the stock of the 'Heart Talks' concern upon the market, and in order that the distribution may be as wide as possible, and in order also that we can furnish a living, concrete, flesh-and-blood example of what salesmanship is, or rather what it may be, we're going to give those of you who are the real thing a chance to sell that stock. Now, I don't care what you've tried to sell before or how you've tried to sell it.