"This bright and sunny morning you picked up your favorite newspaper and you found an advertisement which made the plain, unadorned statement that you could sell. That was all it said--it didn't say 'what,' it didn't say 'how,' it didn't say 'why.' It just made one single solitary assertion that you and you and you"--business of pointing--"could sell. Now my job isn't to make a success of you, because every man is born a success, he makes himself a failure; it's not to teach you how to talk, because each man is a natural orator and only makes himself a clam; my business is to tell you one thing in a way that will make you know it--it's to tell you that you and you and you have the heritage of money and prosperity waiting for you to come and claim it."