Hip dance clubs and upper scale restaurants line the streets of New Town, everything from the newest teenage fad to old style swing dancing being seen easily on these streets. The young to middle aged crowd seems to frequent this area, a culturally diverse area with everything from the preppy high school jock to the pierced stoner hang out on the strip to find the new coolest spot to go on the weekends. The billboards seem to have taken notice of the party society in the area as well, various ads for entertainment places and items showing up more frequently than in other sections of the city.