The opening of a new supermarket used to be a bit of an event in Britain You could always rely on a soap star a disc jockey or a minor member of the royal family to come down and cut the ribbon Now it seems that new branches are popping up every day in many areas and so the poor old celebrity has become superfluous Why pay a famous person when any Tom Dick or Harry will open it for nothing Last week waiting pensioners didnt care who opened the new branch of Superbuy so long as they were at the front According to one prospective customer who knew someone who worked there the first five men over the threshold would be getting a bottle of aftershave and the first five women a bunch of flowers This snippet of information quickly swept through the crowd instilling feelings of smug superiority among those at the front and envy from the latecomers