Even if a company manages its crises beautifully it can still do a lot of harm by communicating sadly about what its doing says MacGregor Shackleton is a model for management because of his qualities as a leader and communicator He had his values in order he was at his best when he and those dependent on him had a great deal to lose  such as their lives In some ways the most fascinating decision Shackleton made was to turn back when only 97 miles from the South Pole That trip explained his credibility for the next one the lives of his men were paramount This refers to Shackletons expedition to reach the South Pole in 1908 when 97 miles short of their objective with unforeseen delays draining their supplies and limited time to get back to their ship Shackleton made the courageous and difficult decision to turn hack