These days the ecotourism label has broadened out to cover anything from a twoweek tour living with remote tribes to a onehour motor boat trip through an Australian gorge In fact any tour that involves cultural interaction natural beauty spots wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder There is no doubt the original motives behind the movement were honourable attempts to provide a way for those who cared to make informed choices but the lack of regulations and a standard industry definition left many travellers lost in an ecotourism jungle