Society is becoming overchoiced There are too many things to do too many options too many opportunities In the new economy the desire for the new product service or next big thing is an addiction and technology simply accelerates the pace of change the noise the proliferation of new goods and services offering more and more choice No sooner has the new product emerged off this virtual production line than the next one is about to be launched The head spins the brain races the fatigue sets in the disconnection from life begins