Jim MacGregor the managing partner of Abernathy MacGregor Frank in New York took Shackleton for a role model years ago His firm specialises in communication aspects of mergers and acquisitions and corporate crises Such as Such as this firms plant blew up or half the workforce has to go While not forgetting that Shackleton served time in public relations for a Glasgow steel works it may be a trifle difficult to spot instantly the relevance of eking out the last bit of albatross in subzero temperatures to putting a spin on a derivatives trading disaster for the Internet