The film director Alfred Hitchcock always insisted that he didnt care about the subject matter of his films or indeed about the acting but that he did care about the photography and the soundtrack and all the technical ingredients For Hitchcock it wasnt a message that stirred the audience nor was it a great performance he believed that people are aroused by pure film irrespective of their cultural background Therefore if a picture is designed correctly in terms of its emotional impact the Japanese audience should scream at the same moment as the Indian audience