This is not only invaluable for helps to delve in the mind of your consumers but measures the same metric on competitors and there can be even more insightful into the industry your work to Helper the potential to identify pain such as customer pain, commen query, ot even area where once once people can be supported the industry as a whole.
This is not only invaluable to delving into the minds of your consumers, but measuring the same metric on competitor brands can be even more insightful into the industry you're working within, with the potential to identify trends such as: customer pain points, common queries, or even areas where there's a lack of support from the industry as a whole.