This business model rests on the possibility to analyze complex datasets concerning individual behavior (so-called "big data") respectively usually; which have been made possible by the exposition of computing capacities more than only if about the big data service but also improvements and the advancements in artificial intelligence.
This business model rests on the ability to analyze a combination of very large datasets concerning individual behavior (so-called "big data"), which has been made possible by the exponential growth of computing capacity, the constant improvements of algorithms, and the advancements in artificial intelligence.