Despite perceived extra cost remaining the top barrier to travelers likely to travel more sustainably, two thirds (60%) of travelers would be willing to spend at least 5% more on their travel to ensure it was as low an environmental impact as possible.
While perceived extra cost remains the top barrier for travelers wanting to travel more sustainably, two thirds (60%) of travelers would be willing to spend at least 5% more on their travel to ensure it was as low impact on the environment as possible.