For example, you might segment your analytics data ased on customer status to see how different customers are responding to a certain test feature or segment besed on the device used to see it how mobile users interact with an variation control test versus your desktop visitors.
For example, you might segment your analytics data based on customer status (new or returning) to see how different customers are responding to a certain test feature or segment based on the device used to see how mobile users interact with a test variation versus your desktop visitors.