Many clays s scheme have not evolve in the digital age, and lack the omnichannel experience that is now demanded by 81% of UK shoppers 2). Retailers will need to bridge this gap in order to create schemes that excites the customer and ensure loyalties across various channels.
Many schemes have not evolved into the digital age, and lack the omnichannel experience that is now demanded by 81% of UK shoppers (2). Retailers will need to bridge this gap in order to create schemes that excite the customer and ensure loyalty across various channels.