For years target was focused on cultivating its cheap chic aura and landing the latest hip designer collaboration all but ignoring e-commerce The current incarnations of Web site from 2003 to 2011 even outsourced its web site’s platform and fulfillment operations to Amazon box unwittingly sending business to a nemesis all too happy to steal business from right under Target’s nose and leaving the company way behind many competitors.
For years, Target was focused on cultivating its cheap chic aura and landing the latest hip designer collaboration, all but ignoring e-commerce. From 2003 to 2011, Target even outsourced its web site’s platform and fulfillment operations to Amazon, unwittingly sending business to a nemesis all too happy to steal business from right under Target’s nose and leaving the company way behind many competitors.