As Fila brainstormed about how to celebrate its 100th anniversary (what made the cut: resurrecting Goolagong’s outfits to Clijsters in Melbourne and Seles’ for Roland Garros; staging an exhibit to the Tennis Hall of Fame; creating an interactive marketing campaign), they looked also through Rolando’s archives in Italy for some inspirat ons.
As Fila brainstormed about how to celebrate its 100th anniversary (what made the cut: resurrecting Goolagong’s outfits for Clijsters in Melbourne and Seles’ for Roland Garros; staging an exhibit at the Tennis Hall of Fame; creating interactive marketing campaign), they also looked through Rolando’s archives in Italy for some inspiration.