While most estate planning firms focus on older families with more establishes wealth and assets, Sona decided to focus on what constitued her a untapped market. A younger family before them were usually going to in people's 30s and 40s because she believed they seriously were under estate planning attorney.
While most estate planning firms focus on older families with more established wealth and assets, Sona decided to focus on what she considered an untapped market: younger families in their 30s and 40s, a group she felt was seriously underserved by estate planning attorneys.