Another interesting trend which was observed that 70 % of retailes prefer to sell general products and services (horizontal marketplace) rather than selling only a specialised product or service (vertical marketplace) The horizontal marketplace caters the diverse needs of the people and thus incurs more web traffic.
Another interesting trend which was observed was that 70 % of retailers prefer to sell general products and services (horizontal marketplace) rather than selling only a specialized product or service (vertical marketplace). Horizontal marketplaces cater to the diverse needs of the people and thus attract more web traffic.