It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing : (I) the consumer trust you and give you permission […)*) consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits.
It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust you and give you permission […]. Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits.