6. Pine II, Air Boynton , “making mass computeisation work,” 5 ed 65: 97-106; Harerd business Review 71, no. 5 (1993), 108-118.
6. J.B. Pine II, J.H. Gilmore and A.C. Boynton, “Making Mass Customization Work,” Harvard Business Review 71, no. 5 (1993): 108-118.