Yo soy Bea
Set in Madrid, the series tells the story of Beatriz "Bea" Pérez Pinzón (Ruth Núñez). She is a highly intelligent and well-educated young woman, but has trouble finding a job because of her unattractive appearance, which consists of oversized glasses, braces, big eyebrows, and a lack of fashion sense. She manages to get a job as a secretary at the coveted fashion magazine, Bulevar 21. She falls madly in love with her boss, Álvaro Aguilar (Alejandro Tous), the young, handsome newly appointed director of the magazine. Despite her mousy looks and social awkwardness, Bea earns the respect and friendship of many of her co-workers, including Álvaro, because of her hard work, dedication, and kindness. However, she still has to endure insulting comments from "the posh trio," made up of Cayetana de la Vega (Mónica Estarreado), Álvaro's longtime girlfriend, Richard de Castro (David Arnaiz), a photographer, and Barbara Ortiz (Norma Ruiz), Álvaro's other secretary. Bea documents her journey through love and work in an online blog entitled "Blog de una fea" ("Blog of an ugly girl").
Besides Bea's love for Álvaro, the main plot of the series is the power struggle between Álvaro and Diego de la Vega (Miguel Hermoso Arnao), Cayetana's evil brother. In order to keep Diego from taking the magazine's capital, Álvaro and his best friend and colleague, Gonzalo de Soto (José Manuel Seda), decide to set up a fake firm and move all of the capital into it. Álvaro convinces a reluctant Bea to head the firm by making her believe he is romantically interested in her. Bea believes she finally has the man of her dreams. During the course of their "relationship," Álvaro constantly mistreats Bea, cheats on her with Cayetana, and makes fun of her with Gonzalo.
Eventually, Álvaro, to his own amazement, genuinely falls in love with Bea. However, Bea overhears a conversation between Álvaro and Gonzalo discussing the set-up and breaks up with Álvaro. Álvaro tries repeatedly to get Bea to believe that he truly loves her, but to no avail.
Through the rest of the series, Álvaro and Bea endure many obstacles on their way back to each other: the firm being discovered and both Álvaro and Bea being arrested for embezzlement, Álvaro going to prison for a short time, various schemes and manipulations by Diego, other love interests, the death of Álvaro's father, and the revelation that Diego and Álvaro are half-brothers (Álvaro's father had an affair with Diego's mother). In the end, Bea becomes beautiful, Álvaro gets the magazine out of Diego's control, and Bea and Álvaro finally reunite and marry. Immediately after the ceremony, the two leave for Miami.
To replace Bea, a new protagonist, Beatriz "Be" Berlanga Echegaray (Patricia Montenero), is introduced. She wants to become a journalist and starts working at Bulevar 21. The other new protagonist is Roberto Vazquez (Àlex Adrover), the editor, who is later replaced by Cesar Villa (Miguel de Miguel), an investigative journalist.
romantic