We studied the head of marketing at a German automaker where, fundamentally, they believed that it was the design engineers, not the marketeers, who were allowed to be innovative.
한 독일 자동차회사의 마케팅 임원들은 근본적으로, 혁신을 해야 하는 건 마케터들이 아니라 디자인 엔지니어들이라고 믿더군요.