Because the way that he presented the concept -- his approach was totally different than ours. He sold it to you as if it was for sale right now.
그가 생각을 표현하는 방법과 접근 방식은 저희와 너무 달랐기 때문이죠. 마치 실제 파는 물건을 대하듯 보여주었습니다.