It was a very high, it was a very impersonal time in design and we wanted to say, the content is what's important, not the package, not the wrapping.
디자인에 있어 매우 인간적이지 못한 시대에 우리가 이야기하고 싶었던것은, 패키지나 포장보다 중요한것은 콘텐츠라는 것이었습니다.