Now, if you watch "Mad Men," like I do -- it's a popular TV show in the States -- Dr. Faye Miller does something called psychographics, which first came about in the 1960s, where you create these complex psychological profiles of consumers.
假如你和我一样看“MadMen广告狂人” -- 这是在美国的一个流行电视节目 -- 博士费伊·米勒研究所谓的消费心态学， 它在1960年代第一次出现， 用来描绘消费者的 复杂的心理概况。