One in seven Africans is a Nigerian, and so everyone wants in to the mobile phone market in Nigeria. And when MTN came in, they wanted to sell the mobile service like I get in the United States or like people get here in the U.K. or in Europe -- expensive monthly plans, you get a phone, you pay overages, you're killed with fees -- and their plan crashed and burned.
在非洲每七个人中就有一个是尼日利亚人 所以所有人都想进入到尼日利亚的这个手机市场。 当MTN进入的时候， 他们想要像在美国一样销售移动业务 或者像是在英国，欧洲一样 -- 每月付多一点的钱，就能得到一部手机 但你得付超限租金， 而且费用还不少 -- 所以他们的计划很快就失败了。