So, the 300 series, or whatever their newest car is, the 100 series that's coming out, has to look like the 700 series, at the other end of their product line, so they need a distinct, coherent identity, which is BMW.
譬如300系列或者任何一款新车， 或者是即将推出的100系列， 也都要看起来像 他们产品线另一端的700系列， 所以他们都需要一个鲜明而协调的特征, 也就是宝马。