Fear is set in Light Helvetica, so it's not too stressful, and if you set it in Ultra Light Helvetica, it's like, "Oh, fear, who cares?" Right?  You take the same Ultra Light Helvetica and make it big, and like, whoa, that hurts. Fear.
这个词用浅色Helvetica字体显示， 所以我们并没感到很有压力， 如果设置成非常浅的Helvetica字体， 感觉就像，"哦，恐惧，有什么大不了的呢？ “ 对吧？ 我们还是用同样浅色的Helvetica字体，但把它放大， 就像，天哪，真吓人！恐惧！