Now this is the neurological goldmine, if you like, because a known reward excites people, but what really gets them going is the uncertain reward, the reward pitched at the right level of uncertainty, that they didn't quite know whether they were going to get it or not.
现在这是个神经学金矿 如果你愿意的话 因为一个已知的奖励 会激发人们 但是真正能让他们前进下去的 是未知的奖励 带着适当不确定性的奖励 也就是人们不知道是否能得到的奖励