So I went out and studied a bunch of things, and I found a survey that showed that 94 percent of business leaders worldwide believe that the intangibles are important in their business, things like intellectual property, their corporate culture, their brand loyalty, and yet, only five percent of those same leaders actually had a means of measuring the intangibles in their business.
所以我又去学习一些事情。 我发现在一份报告，其中显示 世界上百分之九十四的 商业领袖 相信无形资产对于他们企业至关重要， 例如知识产权、 企业文化、品牌忠诚度等。 然而这些领袖中只有5%的人 有办法衡量这些在企业中的无形资产.