One of the strands of thinking I was involved in was This whole idea that everything needs to be exactly the same works for a very very few strand of companies, and not for everybody else.
第一种体会 是 （在设计品牌时）我们过分强调一致性 其实这种凡事必须完全相同的想法 仅仅能对极少数公司行得通 而并非每间公司都合适