It's also used in things like McDonald's Monopoly, where the game is not the Monopoly game you're playing, but the sort of cottage industries that form to try and find Boardwalk, right.
再举一个例子，像麦当劳大富翁游戏（麦当劳从1987年开始在欧美的促销活动，在麦当劳店里玩类似大富翁的游戏。）， 这不像我们平常玩的大富翁游戏， 消费者会像寻找农舍一样 寻找滨海长堤（Boardwalk，纽泽西州大西洋城明景）。