This was, at a distance, realizing that someone was feeling something, wanting to affect them in a particular way, using media to do it, putting it online and realizing that there was a greater impact.
更广泛的说， 这是当你意识到有人有某种感觉时， 你希望利用媒体，利用网络， 去影响他们的想法， 然后，发现竟然产生了无比巨大的影响力。