Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street.
可口可乐1928年开始在非洲发展， 但是，长期以来，他们都没有成功进入偏远地区的市场， 原因是他们的运营体系基本上还是很像他们在发达国家所采用的体系， 就是把大卡车开到大街上成批地运送。