This is not only outside of businesses. When you think of what is the critical innovation of Google, the critical innovation is outsourcing the one most important thing -- the decision about what's relevant -- to the community of the Web as a whole, doing whatever they want to do: so, page rank.
这样的例子同样也发生在商业领域，如果说到Google最关键的创新 Google的创新其实在于将最最重要的一件事情开源外包了出去 这件事情就是在整个互联网上决定哪些内容是相关的、是重要的 大众可以任意选择投票，决定哪些内容比较重要，从而产生了“网页级别”的算法