The government had a military strategy, it had a legal strategy, it had a political strategy, but it said, "We don't really have a communications strategy, and it probably would be a good thing to have," so we decided to immediately jump into this, because it is an opportunity to affect the outcome of the conflict with the things that we do, with the tools that we have.
政府有相应的军事战略、 法律战略、 还有政治战略，但他们说 “我们没有什么沟通战略， 拥有沟通战略可能还不赖。” 所以我们决定马上投入这件事， 因为这是一次机会， 去主动影响武装冲突的结果， 运用我们所从事的工作， 以及我们所拥有的工具。