Like a job interview. You sit across the desk from somebody, they have some prior image of you, you send signals across the desk to move their image of you from one place to a place where you want it to be.
就好像工作面试，你和招聘官隔桌而坐， 他们对你有一个先决的印象， 你则发出信号，将你在他们眼中的形象 转变成你想要的样子。