Combine this with the assumption that more choices are always better, and you have a group of people for whom every little difference matters and so every choice matters.
与第二个假设结合起来看，越多选择总是越好的， 于是你能找到一群人，对他们来说，每一个小小的区别都很重要， 也因此每一个选择都很重要。