But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap.
但实际上，在广告界工作多年后，我突然发现， 我们在广告中创造的是， 无形价值--也可以叫作感知价值， 或者标识价值，主观价值， 某种形式的无形价值-- 时常得到负面评价。