And yet, what behavioral economics shows time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied.
其实不然，行为经济学一再而再地表明 在人类干预和行为改变之间 其实存在着严重的比例失调 那些能够真正改变我们行为 和态度的事 其实不需要花费 其看似所需的财力 或物力