I call this first chapter -- for the Brits in the room -- Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of times, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on."
特别为在座的英国观众，我把这第一章叫做—— 往往好主意近在眼前， 而你却看不到。我想，很多时候， 我们所做的只是拿着镜子对着客户，说： “呃，你来，看看到底怎么回事”