If you think about the last three decades, the consumer has moved from savvy about marketing in the '90s, to gathering all these amazing social and search tools in this decade, but the one thing that has been holding them back is the ability to discriminate.
如果你想想过去30年， 消费者从90年代的信奉市场知识 变化到近十年的收集各种社会工具和搜索工具。 但是，有一样东西阻挡了他们的前进，那就是判断能力。