What does it do really well? It creates economies of scale, significant and long-term resource investment, the expertise of many different kinds of people and different kinds of minds, and for individuals, consumers, it's bringing the standards, rules and recourse that we really want as consumers, and this is kind of bound up in a brand promise, and the companies are providing this on a platform for participation.
它有何成绩呢？它创建了规模经济, 拉动了显著的、长远的资源投资, 为各色各类的合作者创立了一种可以参与的公司 而这些合作都拥有多样的恩维方式, 同时对个人、 对消费者来说，它提供标准, 法规和索赔的权利, 这一切都是我们作为消费者梦寐以求的, 这些都与"品牌承诺"紧密相关， 这种公司为参与者们提供了一个参与的平台。