They did it by focusing on the things that matter to their business, like wasting less energy and water in their manufacturing processes; like making sure the CEO contracts had the CEOs incentivized for the long-term results of the company and the communities they served, not just quarterly results; or building a first class culture that would have higher employee loyalty, retention and productivity.
他们采取了许多对于生意有利的措施， 比如在生产过程中 减少能源和水的浪费； 比如给予首席执行官适当激励， 使其专注于公司和所在社区的长期发展， 而不仅仅盯着每季财报； 比如建立一流的企业文化， 提高员工的忠诚度， 减少员工流失，提高生产率。