They're concerned about securing an adequate supply of water, they're trying to be really efficient with their water use, and they're concerned about how their water use affects the image of their brand.
他们关心用水的安全和充足， 他们尝试在水源的使用上真正地有效率， 他们关心他们如何使用水源 所对他们的品牌形象造成的影响。