So, the bizarre thing, which is baffling to conventional, classically trained economists, is that a weird little smiley face has a better effect on changing your behavior than the threat of a £60 fine and three penalty points.
Asa ca, lucrul ciudat care lasa inmarmuriti economistii obisnuiti, cu o pregatire teoretica clasica, este ca o fata zambareata stranie are un mai mare efect in a ne schimba comportamentul decat amenintarea celor 60 de lire sau cele trei puncte de amenda.