We spent two and a half years conducting research; we spent another year and a half in advance development. Then we formed a spin-off company. In the research phase of the project at Interval, we partnered with a company called Cheskin Research, and these people -- Davis Masten and Christopher Ireland -- changed my mind entirely about what market research was and what it could be.
Ne-am ocupat doi ani şi jumătate cu munca de cercetare; am petrecut încă un an şi jumătate cu procesul de producţie; în final am format o companie satelit Pentru partea de cercetare a proiectului la Interval am format un parteneriat cu o companie pe nume Cheskin Research iar aceşti oameni, Davis Masten şi Christopher Ireland, mi-au schimbat complet ideile despre ce a fost studiul de piaţă şi ceea ce ar putea fi.