Well, the Alliance for Climate Protection, which I head in conjunction with Current TV -- who did this pro bono -- did a worldwide contest to do commercials on how to communicate this.
Pai, Alianta pentru Protectia Climatica, pe care eu o conduc in conjunctie cu CurrentTV - care a facut asta pro-bono, a creat un concurs international pentru a face reclame despre cum sa se comunice asta.