But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future where there are fewer material goods, you basically have two choices.
Dar, intr-o buna zi, mi-am dat seama, dupa toti anii de munca in domeniu ca ceea ce noi cream in publicitate, o valoare intangibila -- puteti sa o numiti, daca doriti, valoare perceputa puteti sa ii ziceti valoare de eticheta, valoare subiectiva, orice fel de valoare intangibila -- are cel mai adesea o conotatie negativa Daca va ganditi bine, in viitor, lumea in care veti dori sa traiti o lume in care bunurile materiale sunt rare, aveti la dispozitie doua optiuni.