So, the 300 series, or whatever their newest car is, the 100 series that's coming out, has to look like the 700 series, at the other end of their product line, so they need a distinct, coherent identity, which is BMW.
Deci, seria 300, sau care e noua lor mașină, seria 100 care se produce trebuie să semene cu seria 700 la celălalt capăt de producție, deci au nevoie de o identitate distinctă, consecventă, care e BMW.