So, what brands can do, and companies, is pay dividends to consumers, be a brand that lasts, offer transparency, promise you're going to be there beyond today's sale.
Deci, ceea ce brandurile pot face, la fel si companiile, este sa plateasca dividende consumatorilor, sa fie branduri care dureaza, sa ofere transparenta, sa-ti promita ca vei exista dincolo de vanzarile de azi.