The traditional view, still enshrined in much of the way that we think about creativity -- in organizations, in government -- is that creativity is about special people: wear baseball caps the wrong way round, come to conferences like this, in special places, elite universities, R&amp;D labs in the forests, water, maybe special rooms in companies painted funny colors, you know, bean bags, maybe the odd table-football table.
Het traditionele idee, dat nog steeds verankerd is in de manier waarop wij denken over creativiteit -- in organisaties, in de regering -- is dat creativiteit gaat over speciale mensen: die honkbalpetten andersom dragen, naar conferenties als deze komen, op speciale locaties, elite-universiteiten, R&amp;D-laboratoria in de bossen, in het water, misschien in in grappig gekleurde speciale ruimtes in bedrijven, met, je weet wel, zitzakken, misschien tafelvoetbaltafels.