So what they're saying is that drug users are consumers too, so they have this in their neural pathways. When they spot Tide, there's a shortcut. They say, that is trust. I trust that. That's quality.
Ze zeggen dat drugsgebruikers ook consumenten zijn en zodra ze Tide zien, klikt het in hun hersenen: er is de associatie met vertrouwen, met kwaliteit.