He was one of six people who were invited to participate in this competition, after six previous firms struck out with things that were so stupid and banal that even the city of New York was forced to go, "Oh, I'm really sorry, we screwed up."
Hij was een van de zes deelnemers aan de wedstrijd, nadat de zes vorige bureaus kwamen aandraven met zodanig domme en banale voorstellen, dat zelfs de stad New York moest toegeven: "Het spijt me, we hebben het verknald.