PM: So when we first started talking about, maybe the subject wouldn't be social media, which we assumed it would be, but that you had very much on your mind the missing leadership positions, particularly in the sector of technology and social media. But how did that evolve for you as a thought, and end up being the TED Talk that you gave?
PM: Toen we het erover hadden dat het niet over sociale media zou gaan, wat we hadden verondersteld, maar dat je veel kopzorgen had -- ontbrekende leiderschapsfuncties, vooral in technologie en sociale media -- hoe evolueerde je denken toen tot de TED Talk die je gaf?