Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
あとで彼の話を聞けますが リチャード ドーキンスは 「ミーム」という単語を発明し 最初に このアイデアを 彼の著書「利己的な遺伝子」で まことに明白かつ鮮明な説で紹介しました