If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term "consumer" and get behind the people who are doing stuff.
環境保護論者や食に携わる人の言葉を借りると 消費者の行動を 大きく変えようと思ったら 「消費者」という意識を捨て去り 行動を起こしている人を支援しなければなりません