So it was trying to make you look after something in your immediate environment, which you don't want to see not looking so good, rather than expecting people to do things in the local environment because of the effect that it has a long way off.
つまり身近なものに気を配るように 仕向けるわけです 『良いこと』のための 生活改善を期待するより 身の回りを気持ちよく保つほうが 行動してもらえるのです