So I went out and studied a bunch of things, and I found a survey that showed of business leaders worldwide believe that the intangibles are important in their business, things like intellectual property, their corporate culture, their brand loyalty, and yet, only five percent of those same leaders actually had a means of measuring the intangibles in their business.
そこでいろいろと調べてみたところ ある研究結果を見つけた。 世界のビジネスリーダーの 94％が ビジネスにおいて目に見えないものが大切だと考えている。 たとえば、知的財産や 会社の文化、ブランドへの忠誠心。 だが、そのうちのたった5％しか それを「測る」術を持っていなかったのです。