Namely, those who are looking at Spam think potato chips are going to be quite tasty; those who are looking at Godiva chocolate think they won't be nearly so tasty.
すなわち スパムを見ている被験者は ポテトチップスがとてもおいしいだろうと思い ゴディバのチョコを見ている人達は それほどおいしそうだと思いません