The reason the near win has a propulsion is because it changes our view of the landscape and puts our goals, which we tend to put at a distance, into more proximate vicinity to where we stand.
「あと一歩」に駆り立てられる理由は それが私たちの物の見方を変え 普段なら遠くに置くようなゴールを 今いるところの すぐ傍に 持って来てしまうからです