But what was unexpected was that these researchers did MRI brain imaging while the people were drinking the wine, and not only did they say they enjoyed the more expensively labeled wine more -- their brain actually registered as experiencing more pleasure from the same wine when it was labeled with a higher price tag.
ただ予想外だったのは 被験者がワインを飲んでいるときのMRIが 単に彼らが口先で高価なものをおいしいと言っているわけではなく 脳は高価なものを飲んでいるときに より快感を感じていることを示していたのです