If you're a smart retailer, then, you will put a very expensive item that nobody will ever buy on the shelf, because suddenly the $33 wine doesn't look as expensive in comparison.
賢い小売業者なら　誰も買わないような とても高いワインを棚に並べるでしょう 他と比べた結果 突然33ドルのワインがそんなに高く見えなくなるからです