to conventional, classically trained economists, is that a weird little smiley face has a better effect on changing your behavior than the threat of a £60 fine and three penalty points.
従来の古典派経済学者を 困惑させるおかしな話は この変な笑顔の表示が 皆さんの行動を変えるのに 60ポンドの罰金と３点の罰則より効果がある事なのです