لقد وجدوا ان لدى زبائنهم الكثير من المال في بداية الشهر أكثر من نهاية الشهر. ولذا فقد بدأوا تغيير طريقة التغليف
They found their consumer had more money at the beginning of the month, less at the end of the month. So what they did is they started to change their packaging.