لذا تهتم الحكومات بشكل كبير بصورة دولتهم، لأنها تؤثر مباشرة على مقدار المال الذي سيجنونه، وهو ما وعدوا شعوبهم بأنهم سيقدمونه.
So governments care desperately about the image of their country, because it makes a direct difference to how much money they can make, and that's what they've promised their populations they're going to deliver.