translation.en: And those startups are focused on what they are, not what they're not, until one day Athletepath, which is a website that focuses on services for extreme athletes, found this video.
translation.zh: 他们工作的重点在于找到“他们在做什么”，而非“他们不是什么” 直到有一天 “运动之路”，一个专为极限运动员而开设的网站 发现了这样一个视频