translation.en: And I used three criteria: the first was, I thought I'd talk about real design within reach, design that's free, not design not quite within reach, as we're fondly known by our competition and competitors, but stuff that you can find on the streets, stuff that was free, stuff that was available to all people, and stuff that probably contains some other important messages.
translation.zh: 我有三项原则： 第一，我想我谈论的是 大家可以真正接触到的设计 是免费的设计，不是大家接触不到的， 我们的竞争者想当然地认为的那种设计 而是你可以在大街上找到的东西，免费的东西， 所有人都能用的东西， 可能包含一些重要信息的东西。