translation.en: But what was unexpected was that these researchers did MRI brain imaging while the people were drinking the wine, and not only did they say they enjoyed the more expensively labeled wine more -- their brain actually registered as experiencing more pleasure from the same wine when it was labeled with a higher price tag.
translation.zh: 但意想不到的是这些研究人员 在研究对象喝酒时对他们进行了脑部核磁共挣扫描 他们不只是说更喜欢较贵的酒 他们的大脑也显示更快乐 一样的酒，只是标价更高。