translation.en: In a world where media is global, social, ubiquitous and cheap, in a world of media where the former audience are now increasingly full participants, in that world, media is less and less often about crafting a single message to be consumed by individuals.
translation.zh: 在这个世界里，媒体是全球化，社会化，无处不在和廉价的， 媒体世界原先的大众 现在急速完全参与为媒体者， 在这个世界，媒体就是显而易见 关于生成一个信息 会被不同的个体分享消化。