translation.en: So there are a number of things that together make this seem like a fantastic event, but let's not play down the fact that newspapers sell when people see something in it they want to read. So there's a large role here played by the media, who want these things to be as spectacular as they possibly can.
translation.zh: 所以这是很多的因素集合在一起， 把这件事变成一个显著事件， 但是我们不要忘了 当人们看到想读的内容时， 报纸的销量就会比较好。 所以媒体在其中起了很大作用， 他们希望这些事情 越引人入胜越好。