translation.en: You need to have integrity as part of your bones and your DNA as an organization, because if you don't, you'll be unable to build trust, and trust is a sine qua non of this new network world.
translation.zh: 你需要诚信作为你骨骼的一部分 你的DNA作为一种组织， 因为如果你没有，你将无法建立起信任感， 信任感是这个全新的网络世界中必不可少的。