translation.en: And for that you need businesses that can actually define their role in society in terms of a much larger purpose than the products and brands that they sell.
translation.zh: 也就是你需要那些可以 真正定义自己的社会角色 的公司， 它们能从更大的社会使命角度考虑， 而不仅是从自身的产品和品牌出发。