translation.en: For modern Americans who are exposed to more options and more ads associated with options than anyone else in the world, choice is just as much about who they are as it is about what the product is.
translation.zh: 对现代的美国人来说， 他们面对的选项最多， 面对的广告带来的选择也最多， 选择表现了他们是谁 正如不同的产品一样。