translation.en: By contrast, years of marketing have taught me that if you actually want people to remember you and to appreciate what you do, the most potent things are actually very, very small.
translation.zh: 与之相反的是，多年来的市场策划让我意识到 如果你要让别人记住 并感激你的所作所为 最有用的其实是那些非常非常小的事