translation.en: So you think about, these Nike shoes have got sensors in them, or you're using a Nike FuelBand that basically tracks your movement, your energy, your calorie consumption. And what's happening here, this is where you've actually elected to join that Nike community. You've bought into it.
translation.zh: 原理是这样的 这些耐克鞋里装有感应器 或者你戴了耐克的运动腕带 它就能检测你的移动 能量的变化和卡路里的消耗 实际上你是主动加入了耐克的社区 你相信它了