translation.en: We have to plan issues many months in advance; we have to guess at what public appetites are going to be six months, nine months down the road. So we're in the forecasting business.
translation.zh: 我们每一期杂志都是几个月前就需要准备， 我们需要揣测六个月以后公众的阅读口味， 甚至九个月以后的。所以我们做的是预报工作。