translation.en: And the beauty of what's going on there is that the tone of the conversation is the tone that I like. What they're doing there is that they're not -- I think the environmental movement has failed in that it's used the stick too much; it's used the apocalyptic tone too much; it hasn't sold the positive aspects of being environmentally concerned and trying to pull us out.
translation.zh: 他们的态度正是我所喜欢的态度 他们并没有走以前那些环保运动的老路 我觉得环保运动之所以失败 主要是因为他们试图用耸人听闻的语调 向人灌输环境保护的大道理 而不是给人们展现环境保护的积极一面 让人们试着慢慢改变