translation.en: They were effectively [doing] something in this brand image of creating a brand which can be franchised around the world, where there's poverty, ignorance and injustice.
translation.zh: 他们在品牌形象上做了一些卓有成效的事 即创造了能在全球授权的品牌 在那些贫穷、愚昧和不公正的地方