translation.en: Because most of you compared the price of this Big Mac to the price you're used to paying. Rather than asking, "What else can I do with my money," comparing this investment to other possible investments, you compared to the past.
translation.zh: 因为大家在比较 从前买的“巨无霸”的价格， 而不是问自己一个问题， “我还能用这些钱做什么？”， 与其它可能的消费比较， 你比较的是“过去”。