translation.en: The marketing is -- the message for marketing is -- that try to measure what consumers actually do, rather than what they say they'll do or anticipate they'll do.
translation.zh: 市场营销是，市场营销所带来的信息是， 试图估量出消费者确实在做什么， 而不是他们说他们要做什么 或者预期他们要做的事情。