translation.en: This kind of business model obviously depends entirely on having a very effective brand of fear, and so Los Zetas carefully stage acts of violence that are spectacular in nature, especially when they arrive first in a city, but again, that's just a brand strategy.
translation.zh: 显然，这种商业模式能够成功 完全依赖于他们深烙在民众心里的恐惧烙印 所以洛斯塞塔斯 很推崇骨子里的暴力犯罪 但是他们做事之前也会慎重规划 尤其是当他们刚刚进入一个城市时 再提醒一下，这都是为了树立威望