translation.en: My first book was called "Mass Customization" -- it came up a couple of times yesterday -- and how I discovered this progression of economic value was realizing that customizing a good automatically turned it into a service, because it was done just for a particular person, because it wasn't inventoried, it was delivered on demand to that individual person.
translation.zh: 我的第一本书叫做“大规模个性化” -- 昨天大家多次提到这个问题 而我发现这个经济价值的过程 是认识到货物的个性化过程 自动地将货物转换为一种服务， 因为他就为一些特定的人而做， 就因为它不用库存 他是为个人的要求而定做的。