translation.en: So, the bizarre thing, which is baffling to conventional, classically trained economists, is that a weird little smiley face has a better effect on changing your behavior than the threat of a £60 fine and three penalty points.
translation.zh: 所以，这种奇怪的事情困扰着 传统的，古典主义经济学家， 也就是一个奇怪的微笑着的小头像 在改变个人行为上的作用 比60英镑的罚款和给予3个点数的罚分还要有效。