translation.en: I call this first chapter -- for the Brits in the room -- Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of times, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on."
translation.zh: 特别为在座的英国观众，我把这第一章叫做—— 往往好主意近在眼前， 而你却看不到。我想，很多时候， 我们所做的只是拿着镜子对着客户，说： “呃，你来，看看到底怎么回事”