translation.en: Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
translation.zh: 今天晚些时候你们会听理查德·道金斯的演讲。他发明了“模因”这个词 并第一次清晰生动阐释地解释了“模因” 就在他《自私的基因》这本书里