translation.en: If you think it's funny, bear in mind there is an organization called the American Institute of Wine Economics, which actually does extensive research into perception of things, and discovers that except for among perhaps five or ten percent of the most knowledgeable people, there is no correlation between quality and enjoyment in wine, except when you tell the people how expensive it is, in which case they tend to enjoy the more expensive stuff more.
translation.zh: 如果你觉得这很有趣的话，请记住有一个叫做 “美国酒经济协会”的组织， 他们实地做了很多关于事物认知的深度的调查， 发现除了 百分之五或者百分之十那一部分最有见地的人以外， 品质和产品体验之间没有关联 就酒类来说， 除非你告诉人们这个东西有多贵， 在这种情况下他们倾向于更享受贵的东西。