translation.en: Luckily, with now better point-of-sale tracking, more digital media consumption, you can measure more what consumers actually do, rather than what they say they do.
translation.zh: 幸运的是，现在拥有更好的销售网点追踪， 以及更多的数字媒体的消费， 你可以更好地估量消费者实际在干什么， 而不是他们说他们在干什么。