translation.en: Well, if something is inconvenient, even if we believe in it, moral suasion, financial incentives, don't do much to move us -- but social pressure, that's powerful stuff.
translation.zh: 好吧，如果某些事情有些不便， 即使我们相信它， 道德劝说，经济鼓励，并不会让我们行动起来， 但是社会压力，是强悍的。