translation.en: In a time where people claim it's kind of a tough environment, people are giving a middle finger to this scripted life, the things that people say you're supposed to do, in exchange for things that matter to them and do the things that inspire them.
translation.zh: 在经济不景气的大环境下， 人们受够了既定的生活方式， 这种听别人告诉你 应该怎么过日子的生活， 人们不愿再放弃对自己重要的东西， 不愿把想做的事再拖下去。