translation.en: During my years at Apple, Steve Jobs challenged us to come into work every day, to see our products through the eyes of the customer, the new customer, the one that has fears and possible frustrations and hopeful exhilaration that their new technology product could work straightaway for them.
translation.zh: 我在苹果公司那些年， 史蒂夫·乔布斯挑战我们 让我们每天都深入我们的设计， 看我们能否从客户的角度去观察产品, 从一个新客户的角度， 从一个对于新科技产品 会害怕、可能有疑惑 但又满心希望它是简单易懂的 用户的角度。