translation.en: And so I start thinking -- Max Miedinger and all those Swiss designers together, trying to outdo Akzidenz-Grotesk, and come up with a new sans-serif typeface -- and the movie starts playing in my head already.
translation.zh: 因此我开始想：Max Miedinger以及其他所有的瑞士设计师一起 试图超越Akzidenz Grotesk，设计出一种新的无衬线字体。 电影已经开始在我脑中播放了。