translation.en: If you're a smart retailer, then, you will put a very expensive item that nobody will ever buy on the shelf, because suddenly the $33 wine doesn't look as expensive in comparison.
translation.zh: 如果你是一个聪明的零售商， 就会放一个最贵的商品在架上 即使根本没人买， 因为相比之下33美元的红酒 就显得没那么贵了。