translation.en: I'm going to explain what it is and try and convince you -- in just 15 minutes -- that this isn't a flimsy idea, or a short-term trend, but a powerful cultural and economic force reinventing not just what we consume, but how we consume.
translation.zh: 我将要给大家解释协作消费的概念 并在15分钟内尝试说服大家， 这并不仅仅是一个单薄的似天马行空般的概念， 也不仅仅是一个短暂的流行趋势， 而是一股推动文化和经济的强大力量， 它不但重塑着我们消费的产品， 更改变了我们消费的方式。