translation.en: This tendency to compare to the past is causing people to pass up the better deal. In other words, a good deal that used to be a great deal is not nearly as good as an awful deal that was once a horrible deal.
translation.zh: 这种”比较过去“的倾向 使人们放弃了很多好交易， 换句话说， 一个从前有更好价格的交易即使 现在仍然是一个好交易，也不如 一个曾经更烂的差交易能打动人。