translation.en: Things that we read about in the paper with gory footage burn into memory more than reports of a lot more people dying in their beds of old age. There are dynamics in the opinion and advocacy markets: no one ever attracted observers, advocates and donors by saying things just seem to be getting better and better.
translation.zh: 我们每天读报纸中的血淋淋的描写 它们对我们记忆的影响远远大于更多人在床上老死的报道。 观点和市场宣传上有这么一说： 没有人能靠仅仅是说 “事情会变得越来越好的。" 来吸引围观者，宣讲者和捐赠者们