translation.en: And sneakerheads are the ones who drive the marketing and the hype and the PR and the brand cachet, and enable Nike to sell millions of $60 sneakers.
translation.zh: “球鞋控”是推动销售的人， 他们口口相传，卖力吆喝， 打造品牌价值， 耐克才有可能卖出数百万双60美元的鞋。