Pro-tourism folk have always been only one notch above hoes. Do anything and subordinate all decision-merits to the dollar. I say one notch above because hoe-ing is illegal and tourist industry-ing is not.
But the two are very much the same: accept $$$ from strangers to come in and do as they please, while trying to keep them happy, make them smile, and possibly get just another $ or $$ out of em while you're at it. At all times it's done pretty much to your own chagrin, embarrassment, self-deprication, and not staying true to yourself.
Tourism sounds like hooking to me.