The tories now have a leader like Trudeau with good looks and a smile and about the same IQ. If you want to win today, looking good on TV is a big asset. In the world of twitter and TV no one seems to have the attention span to listen to speeches on ideologies..anything more than three lines of text or a couple of verbal sentences with, If you elect me I will give you this is all most people want to hear or read. Leaders define themselves by what they say on twitter.