I asked at my bank (Big5) and both the teller and manager advised their tellers do not have any sales targets, and that if an alert suggests a product for a client, they are still referred to a more qualified personal banker, and they are measured on client sat.

TD had for years built a value in their brand, and perhaps senior executives have chosen to spend some of that brand capital to pursue short term gains.  Personally I think this is silly, as market share or size (beyond having scale) don't really matter to customers, staff or shareholders.  I wonder about their culture - how much do staff hear about rankings (internal or external), market share, product counts etc?   If this is high, then I think they are spending their brand.

Of course if they have done something illegal, that's a different story.  Overall, with less sophisticated staff, and clients who may not understand the implications of a change or purchase, there is a risk to pursuing short term push strategies.