Why anyone would pay money to sit in a sticky seat with 100+ other people, their noisy kids, and annoying cellphones is beyond me. That's why TV-on-demand (not "conventional TV") is winning. Conventional TV is dead too, but the networks moved to where their audiences were going (online and on-demand). Movies are stuck with the buildings and their low-class, noisy clientelle, and the only thing the can do to make money (raising food and drink prices) drives more people away. Good riddance.