Perhaps what they're trying to demonstrate is that recycled carbon-fiber can be used in the larger racquet-sport industry, or sporting goods in general, but isn't it already? Or that carbon-fiber is outdoors durable, but from the public's perspective, as the major investor in this scheme, it would have been better to develop demonstration projects with more practical uses that addressed more pressing needs, e.g. wind generator blades, kayaks or replica war canoes (with glass-bottoms?) for harbor touring to support our flagging tourist industry, helmets for our athletes and bike riders, economy RV toilets... anything but pickle ball paddles and park benches. 
This just doesn't capture the imagination of the larger public. I know pickle ball fans and bench-sitters will disagree, but this just doesn't generate the buzz and excitement recycled carbon fiber needs. They picked something even more boring than light composting toilets to build when they needed something to excite people. FAIL.