The headline and the 7th paragraph refer to the shop as "popular" without offering any supporting evidence. In fact, the entire 7th paragraph turns a cool story about a small business into a shameless promotion. For that kind of promotion the parties ought to at least disclose the terms of the sale and add some meat to balance the fluff. It would also be interesting to know how the cited sales figures compare to other coffee shops.

Wait, to answer my question I found this article; seems as if Vectors does better than the average company-owned Starbucks. https://www.quora.com/How-profitable-is-an-individual-Starbucks-cafe