So it is my suspicion that these polls don't matter much, now to Governor Ige. What I am suspecting is that he is working on building his $$ warchest with the obnoxious amounts of money that may be now earmarked for him after he "cut his teeth" if you will with putting the state face forward as a vocal counter to Pres. Trump's travel ban. 

That money can buy you a lot of promotion - TV, radio time, heck even promo pieces when your listening to your Pandora. Littering the political landscape with this level of promotion is not new in this state - Ige can easily look back on the examples of Gov's Jack Burns (To Catch A Wave, 1970's primary campaign drive) or even his mentor former Gov. George Ariyoshi. 

At the end, if you can't win through your magnetic personality and indellible charm, than beat the voters into submission with overwhelming promotion and message management.