The high-end artworld is an unregulated stock market. The top .01% cash needed another asset to inflate (tech stocks, real estate.) Money is super cheap to borrow for big players, so  enormous gains are possible.  Same players,  same tricks: pump and dump schemes (buy young, get out);  insider trading (collusion at auctions), tax avoidance (freeports), fraud (counterfeits), laundering of money (oligarchs), complex 'charity' write-offs or museum donations, etc.  Big money gets easy press. Press = celebrity, so suddenly Jay Z is making videos with Abromovich,  Murakami is pals with Kanye, and yesterday's rock-star (or astronaut) aspirant now wants to be an artist, and your grandpa is talking about Art Basel.  

Silver lining: maybe because of all the hype, more people, not just the wealthy, will become more intrigued by art, and commit to it (buying, being patrons, going to shows) because they love the aesthetic, the idea, the feeling, and not because Lady Gaga endorsed it. www.nu4ya.com