" Populism " ... another label - to evade understanding of what goes on in the electorate's craniums.

Did a few years consulting after retirement - and the most difficult part was to walk cold turkey into a client organization and penetrate beyond the front office and official "problem" party line as presented by management and staff. Instead of spending time doing surveys and profundicating from academe perhaps that time should be spent actually investigating what/why people think the way they do. And perhaps we should have an option on our election ballots called " None of the above ". It may seem redundant but would send a message to the establishment of whatever political leanings. 

And perhaps we get the political candidates we deserve - what sane person would voluntarily enter the leadership Gong Shows ?!