Commenter: To me, its not the food...we come to hang out.
Uh-oh. Corporate memo: hustle those hang-out folks along!

It IS about the food--and the coffee, too--not the quality, not even speed at which you get it, but simply putting it in your hand with as few bodies as is corporately possible. Which is why I suggest some Tim locations are chronically understaffed.  Admittedly, "chronically understaffed" is a subjective phrase.  Line-ups happen not because of increased demand but because many staff members do "double-double" duty on both drive thru AND in store customer service simultaneously.  As a former business owner, my perception is a little different from that of others, but I will tell you one thing: NOBODY likes to wait in line more than a couple of minutes.  

The corporate priority is clear: growing our restaurant footprint around the world...

What happens in at outlets in Vernon BC or Sidney Nova Scotia or hundreds of other locales is of little importance.