Never forget how Reagan continued that "Southern Strategy" by pandering to the racists at the moment he announced his candidacy in Mississippi:

 "Critics claim that Reagan's choice of location for the speech (the fairgrounds were about 7 miles from Philadelphia, Mississippi, a town associated with the 1964 murders of civil rights workers) was evidence of racial bias.

During his speech, Reagan said:[1]

“	I still believe the answer to any problem lies with the people. I believe in states' rights. I believe in people doing as much as they can for themselves at the community level and at the private level, and I believe we've distorted the balance of our government today by giving powers that were never intended in the Constitution to that federal establishment."

That was all code for allowing Jim Crow laws to be put back on the books and for the traditional racism of the Southern States to be legitimized. LBJ lost the south but the GOP lost the soon to be majority of colored voters.