Elliot Jackson has a very bad reputation in Seward. There is a reason locals dont come to him for jobs. There is a reason the stickers were made although the stickers arent needed. Everyone just knows better.

First of all, he built nothing more than the taco joint, the rest was a huge pile of money gifted to him by his father in which he was required to by property. 

2. His prior ratings on trip advisor, yelp, facebook are all very poor. Not only from the patrons but the responses to them by Mr. Jackson himself are neanderthal at best. 

3. He has a history of domestic violence in homer.

4. Local merchants prefer not to do business with him because of his bad attitude.

This story is a positive spin on an otherwise negative person.

The people of Seward are certainly entertained by this article.