You know that car makers are running out of good ideas when they mix up luxury with utility compromising both. Luxury trucks are just like AirPods: everybody's detesting those until they get them. And yet, nobody needs them for practical reasons. A marketing paradox. FCA and alikes realize the SUV is not enough anymore for the ego of the driver. So they are attaching a bed to it for those egos that overflow outside the retractable sunroof.