Oh my...this is quite a surprise! How at this level of institutional branding did this pass for consideration.?  Anyone who knows anything about branding/design knows the point is ...less is more. Keepi it simple? This design is simply too busy..as in over the top busy. Sorry Beav's but the U of O branding get's an "A" in comparison.  It meets A grade design criteria, OSU an "F" and yes because it displays everything not to do. Just to mention, for those who may not know, Oregon's  "O" is the combined replica of  Autzen Stadium and Hayward Field/ Stevenson Track. The outer rim copies Autzen, the inner Hayward. Clever, informative branding, simplicity at it's best...yet with historic detail to be discovered for those who may not "see" it right away. Very much like FedEx and the "hidden" arrow.