People expecting gender equality are not some entitlement-stealing antisocial ingrates. They're just trying to live their lives without being hit with petty degradation on the mere basis of their existence. You don't have to be awash in empathy to understand why that sort of entitlement to discrimination in a business is something ugly, wicked, and to be extinguished. If you feel some compulsion to so-engage, please leave it in the church and home and private spaces. Be decent, for the sake of the children and the promotion of general goodwill in our pluralistic society.