C: But that means if your stock picks don't do well, I could lose money?
A: Technically that is true, but look, you have $1M in your portfolio; these funds will get you 5% return each year
C: But I am getting 12 - 15% per year now
A: Yes, but your strategy is risky; mine is a pretty much a sure bet
C:  Well, if my calculations are right, the sure bet makes me $50,000 per year and I pay you $20,000 per year, thus I only make $30,000 per year net, is that right.
A: Yes, and I will rebalance for you each year!  Are you ready to sign?
C: But if I keep doing what I am doing, I will make a minimum of $120,000 a year; that is $90,000 more than if you are managing it?
A: Technically, but you will have to pay $6.95 trade fees and not have an advisor
C: But I don't need anyone to manage it now; with 6 good stocks (V, MA, Major Bank, Pharma, and Big Oil) I do ok.
A: Suit yourself, but you could have the benefits of meeting with me anytime you want, free trades, annual rebalance, all for 2% yearly