I understand the so-called need for marketers to reach out to we, the consumers. But it has gotten to the point that it is just plain obscene - both in terms of type and amount that seemingly show up in one's inbox, Junk Mail box, or elsewhere, I have had to delete email accounts due to the excessive volume of junk mail.

At least with physical junk mail, I can get some slight satisfaction by burning it or using it to start a fire in the fireplace or fire pit.

Perhaps there should be an industry rule whereby if the recipient does not respond to the marketing campaign within 72 hours, then that person is dropped from the campaign and their information is not passed on to anyone.