Catou: 

Do you care to support your conclusion that you stated "the concensus here is its (it's) expensive?" I do not see anywhere how yu could rationally say that.

The compan trades at a p/e tha i below its average o the last five years. Ten analysts follow the company with a "concensus" of nine buys and one hold. How is that expensive? These analysts' average target price is $14.20.  And you conclude the concensus is that the stock is expensive? It seems as if these 10 trained and educated analysts might disagree with you?
Okay, so maybe the "consensus of the online comments" call the stock expensive? Um, no, if you look at each comment, any open-minded individual would say that is not the case. When I read the comments, I conclude that there are at least five that would indicate the stock is inexpensive and one (with multiple comments) who calls the stock expensive (but also 25% undervalued in the same breath.....tha would be you.
Another analysis well done.