Look closely at the details describing the Cafferatas' work; I think they're doing a little better than you what you credit here.

They seem concerned with protecting biodiversity, for instance. They preserve hardwoods that will  lessen yield because wildlife thrive in them. They plant willows for birds and bugs. They CUT blackberries and scotch broom, instead of spraying. 

And they are planting the slower-growing species--cedars, hemlock. redwoods-- that made up the old growth, not just Douglas Firs. They're doing a lot of what needs to be done to restore the land to actual forests, instead of just planting more tree farms and mistaking them for forests.