Their way to "tackle" the race problem is making it worse.
People are well aware of what is going on and are tired of the lies being spread by the left, the media, etc. like "Hands up, don't shoot". 
If you really want people to care about a cause, don't use overpaid athletes who are not oppressed spouting untrue stories of oppression and blaming their country for it.  A country that is the reason that they have their amazing jobs BTW.