Monica...I've been on both sides of this issue....and I think there's a certain arrogance in NOT using contemporary media professionally, on behalf of the poor et al.........(except if you are vulnerable to lawsuits)....

There's really no excuse for it that I can think of....and I've found media  staff of dem elected officials to be really helpful....media wise. I used to pitch the ignorance and poverty of my church cohorts and the desperate need for media professionalism ....on behalf of the poor...and these guys were really helpful.

In my retirement years in Oregon I took my limited media skills to help fund local health clinics et al....it was essentially the same deal....I got to know personally local media folks...pitched the need complete with good press packets (you have to do all the grunt work) and got my folks on their tv shows..and it all worked out just fine...

It's not rocket science.

PS ...think dioceses should have professional media staff on payroll...for the poor.