How does google make money? 

Google Corp makes money primarily by tracking the search patterns of people who use the google search engine and creating individualized profiles of people. This allows advertisers to target very specific groups of people at will for their messaging. Google does extremely well because their enormous data collection and targeting advertising tools allow them to sell advertising space to other corporations for exceptionally high prices. Advertisers will pay because they know their messages will hit the target audience with high success rates. 

If you want to hit Google where they will *actually* feel it (instead of just stating opinions on social media), quit google. Use duckduckgo or another engine that doesn't track data or search histories. Download adblock plus so google doesn't make money when you watch youtube videos. That is what people should do, if they really want to send a message to Google about its Orwellian corporate culture.