I buy food at the farmer's market because it tastes better.  I don't care about organic and others have said this is almost totally marketing.  I do believe we are way over concerned about sprays on our food as without these, the bugs would make sure we have no food.  Also, it is not the responsibility of business at all to support social good.  They are there to compete within the rules and not try to impose their points of view on their customers.  Too many people blame business rather than getting individuals to take responsibility for themselves.