Dear Income Earner,
Thank you for paying your income tax. Isn't it great that you live in a State that gives you a PFD to help ease your tax burden? Just you breaking even helps someone without a job get to keep their entire dividend. We thank you for your generosity. 
Additionally we want to show you that your support matters. We've included a picture and a short bio of the PFD recipient you are helping. Meet Ed. Ed lives in Wasilla and won't find a job. We've also include Ed's email address as he can communicate with you on his Smart Phone. 
Ed is 65 years old and well, he's done his time. He likes to play cribbage and garden.
Your income tax supports hundreds of thousands, just like Ed, that enjoy 100% of the state payout. Thank you again for funding the PFD welfare system to every non-working Alaskan, in and out of state.