The word seduction in the title implies Le Pen is being less than honest.  However, reading the article suggests she is being incredibly upfront and blunt.  Perhaps it is this honesty that is affecting her popularity even if the message is a bit of tough medicine.  In life, and eventually politics, the truth will set you free.  Politicians of course love to do a "please everybody, all the time" dance around what is the truth.  She is not dancing.