The boat was missed years ago when the athletic department was happy just to take state money rather than going out and securing corporate sponsors like other collegiate athletic programs do. This is how to off-set down revenue. There is a whole list of athletic directors going back to 90's that all failed, not to mention the Associate AD's that have been there this entire time and somehow keep their state jobs based on them being a state employee and not have it performance driven. These AD's will actually welcome less work rather than take responsibility for the loss of a program.