I started going to Tim's in Burlington in the late 60's. It was a place to hang out as 7th graders. It was cheap, simple and local. Now in my mid 60's I'm more discerning, I prefer coffee a little stronger and pastries fresher. My children do not frequent Tim's whatsoever. It's not their cup of tea so to speak. Starbucks is their preferred choice. I can see Tim's dropping off after all us baby boomers are gone. That should concern the brand. It was a good time to sell.