Nor did you. Care to provide source for that "up 2%" claim... everything I find says viewship is WAY off and trending so. INCLUDING web streaming - which puts the cut-cable claim into myth.
" What's not disputed is that NFL ratings were down about 10% for the first three weeks of the season, which started Sept. 7, with about 15.8 million viewers (watching live or on DVR same-day), compared to 17.6 million during the first three weeks of 2016, according to Nielsen data. That follows a trend last year of overall viewership during the 2016 regular season, when ratings fell 8%.

" after Trump's Friday night remarks, NFL viewership fell 4% from the prior week."

THE ONLY inference that viewers increased is explained: "The NFL on Tuesday said that counting Monday Night Football, ratings in this most recent week climbed 3% from a year ago,  * * * * when a presidential election debate conflicted with a game. * * * .. SO the ONLY reason viewership is up, is due to a low count last year.