I wonder how uniquely Canadian that effort was given that they set up a basic, one off coffee and doughnut shop. While there my have been dreams of success I doubt that there was a detailed plan in place for expansion. Realistically Dunkin Doughnuts did the same thing in the US so unless we wish to claim coffee and doughnuts as uniquely Canadian this is just the story of a fast food restaurant that found some success and that success is now being leveraged by an intentional conglomerate.

If we see the rise and acquisition of Beavertails or a poutinery the we have something unique to talk about.