I didn't read the ads either.  My eye may have skimmed in passing, but as a private business they have the right to an opinion.  I certainly would never shop there or recommend them.  However, where they and others step over the line is when they use their religious beliefs to discriminate  against employees.   Health services are often denied by medical personnel or pharmacies on the basis of religious beliefs, and that is wrong.  We don't want to be a theocracy; we should be vigilant, and make sure we keep the separation of church and state very clear.