I don't know why people are so easily confused that willfully kneeling is because of a designed protest while failing to put your hand over your heart is more ignorance or laziness.  My complaint in all this is that the players are doing it while I am trying to enjoy some entertainment.  I'd prefer they do their protests some other time.  I don't get paid to protest, so to me, the owners should hold them accountable the same way I am held accountable.  If I go march outside of work with some sign that protests something, my boss would tell me to get inside and work or go home, I'm fired.  I wish the owners would do the same thing.  Kneeling or burning the flag are all accepted forms of protest protected by free speech.  They can do that all they want.  I just don't want it invading my entertainment.