Part of a larger strategy for the entire state of Oregon. But I will stick to the football program. Moving to the MWC will make Oregon a big fish in a little pond. Over the decades MWC teams have given Oregon fits (Boise State). The MWC has quality competition. Because of the "lighter" schools in the MWC, Oregon can now schedule three Power 5 teams anywhere in the country to help recruit. The three Power 5 games + being the MWC Champion puts Oregon in contention for the CFP. Essentially an easier road than the Pac-12. Additionally, the geographic area of the MWC is much larger than the Pac-12 which offsets Oregon's demographics. Plus, going to Hawaii every other year has to be a good selling point.

Additionally, if Oregon so chooses, it doesn't have to spend as much money on the football program to be a winning program. If OSU was smart, they would move also as part of a package deal. Plus, I kind of like the idea of throwing the college football world into a tizzy again.