This whole shareholder thing is quite perverse...who are the shareholders? We are.  and then we complain about quality of product, service, ideology etc.  But you can't have it both ways...either you make money on your shares or you have a Canadian coffee shop company that serves good coffee, tasty doughnuts, treats staff well and is affordable.  The bottom line is every service company works/survives by getting away with the minimum on every level, since profit is king.