KS...I agree...if we wanted to operate at the level of fact checking services currently and eagerly being provided by the Washington Post, Associated Press and Tampa Bay Tribune, among others, we'd have to lower our moral barometer quite a bit.  But we don't have to stoop to their depths with our service.  We would differentiate ourselves in the marketplace by providing fact checking that doesn't have an agenda and focuses simply on evaluating claims.  And I can answer my own question about the Herald possibly subscribing to our service - they don't need to - they already get it for free.