Their argument is weak.  Google, Facebook, and other websites get your consent when you agree to the terms of service and your data is collected only when you use that particular website or one of their affiliates.  Clear your browser cookies and you are no longer sharing your data with those websites until you go to them again.  The ISP can collect data about you across websites and applications and clearing your browser or using anti-tracking plugin is no defense.   What's worse is that many communities in Alaska and rural America have only one ISP so you would have no options.  What a terrible vote by Alaska's delegation.