Sears *could* have used their catalog distribution network to jump-start into online retail, but *missed* the opportunity because they stuck to a conservative Brick&Mortar business model. Just like how Blockbuster *could* have bought Netflix to jump-start into online video, but *missed* the opportunity because they stuck to a conservative Brick&Mortar business model.

Retail businesses seem afraid of changing their business model. There is risk, but isn't risk better than *guaranteed* failure?