Adidas was never really a golf business, and their timing was terrible, entering just as the sport was peaking.   But not being at an all time high is quite different from dying.  The same sort of misjudgment was made by club makers, who seem to have thought that all trends continue forever.   Of course, the same can be said about many things:  The idea that the sales tax advantage that Kent's warehouses presented would continue to siphon money from the rest of the State into the city coffers was equally mistaken.