Mayor Caldwell has proclaimed this to be "Pedestrian Saftey Month" for drivers.  The focus should be on educating pedestrians starting with grade school students the U.S. "Road Rules".

Stop!  Look!  Listen!  Think!
When you cross the street!
Look to the left, look to the right
Look to the left again
Keep on looking right and left
Thinking all the way

After the inception of this driver awareness program it has resulted in having a reverse effect, an increase of pedestrian casualties has occurred.  Some pedestrians have this preconceived perception that they do not have to look before crossing a street and proceed walking off the curb right into the roadway w/o looking.

This program is most likely federally funded or funds granted upon participation and the primary reason for the participation.  This program is having a reverse effect and the city should assess the program by obtaining HPD's statistical pedestrian traffic accidents after the promotion of the pedestrian safety program.