Here's the problem: the cost-benefit does not make sense to a 40-to-50-year-old. 

Term life policies makes sense to a middle-class person because the premiums are typically under $50/mth.  

Paying upwards of $150 to $750/mth for long term care "reimbursement" costs when you're likely to need them at 80 plus is an emotional non-starter, no matter how hard you push the numbers.  That amount feels like a car payment, or at the higher end, rent or mortgage. Isn't retirement supposed be the time when you have less expenses, not more?

Canadians are just not used to paying these kind of costs for healthcare. Americans maybe. But unless you can get those premiums down to a more palatable level, this kind of insurance feels like a con.