Yakabuski, as always, mixes selective facts with his own bias to come up with an opinion that rarely hits the mark. If he took any other new product, or knew anything about business, he would know that new products very often are sold at a loss (and companies are in the red) for the first few years of operation. Sometimes the products succeed, sometimes they do not. They are no other viable alternatives to reducing transportation carbon emissions than electrifying transportation. Given the urgency of reducing emissions as a matter of public policy, accelerating the uptake of electric vehicles is good public policy and business policy. Tesla knows this (its business model is predicated on losses until 2020 and investors can't get enough Tesla stock) and governments know this. The cost of electric vehicles will come down and a time will come when subsidies are not needed. But it is precisely because of naysayers that we didn't deal with climate change sooner. Now we have to subsidize.