I LOVE Alaska Airlines!  They are like and old-time airline company that actually uses common sense.  I don't think you'll ever read about passengers being dragged down the aisle, made to sit in a puddle of urine, of have to hold a child in your lap for 11 hours from Alaska.  Last time I flew Alaska, on the connecting flight, it was a smaller plane so, upon boarding, the ground crew person suggested that if I want to place my carry-on in luggage, he'd just tag it for me so I wouldn't have to look for overhead space.  But, as far as overall service is concerned, NOTHING beats Japan Airlines.  No one even close!