I live near a once-a-week organic market in Toronto, that sets up across from a major discount supermarket. The elitism of the organic market could not be starker--I once saw romaine lettuce at the organic market priced at 6.99, then crossed the street to the supermarket to see it priced at .99. Yes, the more expensive lettuce was local and organic, and probably marginally more nutritious. But there is no way that it was 600% more nutritious! This research focuses on what I would call "craft" markets (not long-established, affordable "public" markets) and rightly points out that they are beyond the economic reach of most families.  I have come to realize that craft food production is one of the least socially responsible activities there is. The sooner we get over glorifying these festivals of food elitism, the better.The researchers should be congratulated for starting the conversation.