This is classic example of collective corporate stupidity and individual managerial malice. I accuse the VP Inflight Services of that very thing. It comes from the same mindset that led the Mayor of Montreal to rename Parc Vimy to Parc Jacques Pariseau. 
1. Air Canada should issue apologies to the public at large, to its stockholders and customers, and most of all to Canadian veterans.
2. Renee Smith-Valade should be fired.