There are no ads for "assault rifles" in the register guard.....they are select fire weapons, able to fire fully automatic...and therefore aren't sold without a tax stamp, an extensive ATF background and other requirements beyond the pocketbook and needs of the majority of those who purchase weapons.
(The only hysteria I've seen is on the anti 2nd Amendment, anti-gun, anti-American side...making rash, inflammatory statements with no factual basis).