The real question is whether 3G cares about the Tim's brand, or simply bought Tim Horton's to enable a tax inversion scheme for Burger King, and Tim's is being milked for what it's worth.

All in all, corporate takeovers haven't changed much since Monty Python's skit about The Crimson Permanent Assurance was filmed.   Some succeed, many fail, and many more, like this one, appear to be a big game of executive musical chairs with a lot of superficial window dressing.