It took me a looong time to learn this, much reflection and many conversations, but here is what I know:
Alcohol in "The Bush", like Emmonak, is not seen and does not function as it does in the rest of the world.
ALCOHOL IS PERMISSION.
Alcohol is not just an escape or an intoxicant or a paycheck lurking on the other side of that door; it is permission, in a Bush Village, to act as one wants to act without being held accountable by one's self or by others.
Marijuana and hard drugs are seen differently, but alcohol has this "special aura".
And the methods used to stop or punish alcohol use in Wasilla or Seattle will not work in Bush Alaska until people come to realize that fact.