The article brought to mind an important point about corporate reputation and neutrality. Media companies are facing brand crises as their integrity is called into question with the rise of the 'fake news' trope. Traditional media (television news, print media) that have cultivated neutrality as a virtue are now readily accused of bias. New media corporations such as Facebook, Twitter and Google, were founded with neutrality as an ideal, are rife with fake news, trolls that launch extreme and disproportionately vicious attacks against targets - other users of the brand. 

The question is whether these corporations, these brands, will eschew neutrality to save themselves? Even if it means alienating potential users? Should Twitter aggressively delete the accounts of Trolls, to prevent its brand from becoming synonymous with trolling? Should Facebook delete the accounts of serial fake news posters, at the expense of ad dollars?