https://www.wired.com/2017/04/conservative-case-trashing-online-privacy-rules/

Davidson says ISPs tracking your web surfing habits to target ads is like the postal service or FedEx snooping through your letters to figure out what junk mail to send you. “If a guy could carry a letter on a horse for weeks and not open it, why can’t [internet providers] carry it for three seconds?” he asks. “What’s changed? It’s just that it’s easier now.”