Preserving body and mind integrity is a very valuable objective in sports with body contact. Money does not prevail over brain damage in a society of individual rights and freedoms. Time has arrived for decency to become essential for franchise owners to face reality rather than denie life-long consequences due to concussions to young human beings. Lawyers leading many professional sports and player associations should pay the heavy price to face reality of injured players. Money drives their intent. Let them suffer now.