This quote from the article (compliments of 'sexy' Nathan) says just about all that can be said about this proposed monumentally vacuous display of the most self absorbed pointlessness I can recall ever hearing about in my entire 66 years on this earth:

"It's a collective expression of frustration," Wahl wrote on Medium. "It's like the feeling you have when you've been building Ikea furniture for three hours, and it's late, and you feel like you're getting nowhere, and you were almost done, but then you realized you put a piece on backwards and you have to take almost the entire thing apart and you just wanna fucking scream."