There's 2 ways to look at these Nuggets: 
1. If Josh Kroenke and Brent Bearup truly believe in the talent on this roster, (which Tim has essentially built), then anything short of making the playoffs is 100% on the head coach. You MUST fire Malone if/when they fall 5 games or more below .500, (maybe sooner), and put your GM/Pres on notice for a really bad hire at HC. 
2. If Josh/Bearup think they are truly lacking in talent on the floor, (Tim's had 4 years), then you have to fire Tim and Arturas. 

You set goals and you hold the staff accountable, at every level, (friendships are out the door)! Masai has done an incredible job in Toronto. They were in the ECF last year, and Masai has had that team in the playoffs every year he's been there. I personally think Malone's a terrible coach, and I really like parts of our roster, but it's ultimately up to Josh/Bearup to fix the Nugs. #hirechauncey