Unfortunately Rogers is applying the same philosophy that it runs it's telecomunications business with to the Jays organization. That is, maximizing profit at the expense of customer satisfaction. When it gets bad enough and people complain they're thrown a bone like a temporary discount or given an additional unneeded service temporarily for free. When that expires, slowly and the customer is driven to complain again, the process repeats itself.
This translated into the baseball equivalent of what Kelly refers to in this excellent article as the yo-yo effect. Throw them a bone every once in a while and they shut up.