Like 95% of the fines levied by any securities commission anywhere in the world , 95% of it won't get paid. 
It's like ordering 50 lashes with a duckling's feather.
And anyway what's the point of fining a company? It has no soul , no heart , no conscience... 
You might as well fine a stray dog for all the difference it will make to future behaviour. 

Bring in some legislation that will criminally nail the executive and then you'll see how seriously they take their fiduciary responsibilities