Bet their CEO and their higher ups weren't penalized a penny. It would be interesting to learn exactly WHO was fired. 
Were they actually FIRED or "laid off" with a termination package and given outstanding references? Many employers give their "fired" employees the option to "resign" because "it looks better on their resumes" in order to prevent the employee from being able to immediately quality for unemployment and discredit / discourage terminated employees from suing. Did they fire their top selling employee for pushing add on sales like they were trained, pushed and held accountable by "sales goals"? Most sale positions have quotas or goals they have to make in order to keep their sales position, get raises and move up in the company. I highly doubt they terminated the actual people who invented the unethical theft from their customers. I can't fathom why anyone would choose to do business with a corporation that was CAUGHT stealing from their customers.