These numbers are actually very damaging to the NFL and the players. NFL supporters tend to be more conservative and their displeasure means a loss of revenue. Those that support players in this endeavor are also those that think the NFL is to violent and  filled with rapists, and those who commit domestic violence. In other words, they are not going to purchase season tickets nor will they watch more than the first 5 minutes of any NFL broadcast. Once the anthem is done, the station will be changed. NFL will not be able to weather this storm if it relies upon this group to take up the slack in ratings and ticket sales.