What does the USA have to do with this article, outside of playing the great Canadian sport of attempting to build up Canada by tearing down the USA?

I can assure you it does not work. 

One item you learn from sales training is tearing down the 'competition' does not win you many sales

I can tell you criticizing the USA to say a person from France may get some agreement on what they dislike about the USA, but it certainly doesn't make them like Canada