He thinks he's smart and we're so stupid or so much in love with Him that he can get away with it. He definitely knew he was doing was wrong or he wouldn't have tried to hide it. That's how people who've had life handed to them on a silver platter and grown up being told they're so special and better than all the rest behave. 

He probably does say, let them eat cake!  
And listens to, 'Your So Vain' by Carly Simon. 
In front of a mirror.  
With his shirt off. 
While combing his hair.