You make a good point as to how widespread the addition problem is. Maybe it is only "some" become addicted like alcohol. But then again maybe it is like smoking where "almost everyone" becomes addicted. 

But the article does make it clear Purdue was attempting to promote its drug as something like a slightly enhanced version of Tylenol 3 and getting doctors to prescribe it for relatively mild conditions. And the fact it was trying to claim it wasn't addictive seems completely irresponsible to me. 

And, if nothing else, the facts speak for themselves, don't they?