It's always difficult when someone puts their heart and soul into a business and it fails.

But the fact is that about 80% of businesses fail within the first few years. Source: http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/#542223445e3c

While nobody wants to see their business fail, it's a common result based on myriad factors.

Not every business idea is a good idea.