This was the first item on our local dinner time news.  It ran for about 10 minutes.  The news anchors read out the heartfelt "viewer discretion advisories".  The dog dunking was condemned by three or four animal rights advocates.  It went on and on.
Meanwhile scenes of burned and maimed children at bombed out hospitals in Syria and other global hellholes are buried end or never run at all. 
An odd product of our infantilized society.