You're right, Lamont.  No groundswell.  That's the problem.  

It's ALWAYS been the problem in Canada, where too many people sneer at their cross-border neighbours. No new thing: a popular Canadian writer captured the mentality over 150 years ago with a Yankee character he called "Sam Slick".) THEN Canadians buy American goods, services, culture...but not their "go for it" attitude. 

Most success ain't "contented"; it's planned for, striven for, sometimes fought for, against all odds.  The fact that you use the word "contented" speaks volumes.  You've captured the attitude well.