Great point. I looked up Col. Life Ins. Been around 75 years and the HQ is in So. Carolina. Ok. But on their website, they don't put up imagery of slave plantations, or talk about the good ol' days of the British Empire! Sure it's hard to change a corporate name. But this owner is just starting, in a hyper-gentrifying area, and talking about a special Winston Churchill menu. She is glorifying the era; Churchill thought it was fine to let millions of Indians starve to death, called them "beastly" etc. She doesn't yet have signage out front, her menus only say "Saffron". How hard would it be to just say, "Ok, people are offended, I'll just drop the 'colonial' theme."? Not that hard. It's not a joke -- there were Indian people (Southeast Asia) at the protest yesterday who are from India or whose parents or grandparents suffered under British rule. They don't count because there aren't many in Portland? "I can still have plenty of white customers who don't mind?" That's a business model?