Deal with it, Dick.  You and I both know that you don't like my comments any more than I like yours.
Some of those that you mentioned (age, hometown, gender) are personal details about him.  The rafting company's information has nothing personally to do with the victim.
Reasons for stressing the rafting company?  Possibly to steer people away from a particular rafting company?  Certainly nothing personal.
Grow up and get over it.  (I doubt the former is possible for you, so at least try for the latter.)