Re: Iconic brand

Tim Hortons advertisements portray themselves as the definitive Canadian restaurant chain, and a core part of the Canadian identity.

First of all, Tim Hortons is far from the only Canadian-founded restaurant chain. Booster Juice, Freshii, Harvey's, The Keg, and Pizza Pizza are all Canadian. Given Tim Horton's merger with Burger King, those other restaurants are arguable MORE Canadian than Tim Hortons!

Also, just because a company was founded in Canada doesn't mean it represents Canadian culture. Lululemon is a Canadian company, but nobody associates yoga pants with Canadian culture, so how does Tim Hortons get off associating their coffee with Canadian culture?