I think there is more to The Clown Prince's goals than wanting to increase his personal status by becoming PM.

Justin remains in awe of his father but he is not, to put it mildly, in the same intellectual, educational or experience league as Papa Pierre.  

So his main goal as PM is to resurrect the discredited,  unaffordable, unpalatable (outside of Quebec) four decades old failed policy agenda of his father and thereby establish a Trudeau legacy which is currently limited to the Charter.  

He and his handlers calculate this 150th anniversary year of confederation is a golden opportunity for Justin and other Liberals to spend hundreds of millions of dollars and to criss-cross the country  to convince Canadians that Canada really began with Trudeau 1.0`s election as PM in 1968, that the only PMs in over a century who were any good were  from Quebec and that the only worthwhile values are Liberal values.

Hortons is a good place to start this massive con job.