Jenner was the one who made it more of a national story. This person worked for a public entity, which gives it news value. Taxes pay for those places and people. It wouldn't have the same feel if the person worked for the (name goes here) store. I wouldn't be surprised if the larger media outlets, like the Post, want these stories to gain more attention from the LGBTQ portion of society, which, in turn, could lead to more revenue. That's not an offense toward LGBTQ. It's a business trying to find a way to make a buck. That simple. Having it the week of the pride parade is either a complementary story or a rare coincidence (my guess is the former).