Perhaps it was your mention of the 12 year old in the story that threw me. 

 I'm not a fan of the "What's the harm" justification. 

What's the harm of serving asparagus every day for lunch? 
...of just giving every girl a pill pack as she walks through the door on the first of the month? 
...of starting every class with a prayer? 
It could be used for just about anything.

Just say we're providing a service to your kids and saving them time. Bringing up the dumb, the scared, the non-english speaking, and the parents who don't parent works against your cause. 

I think you'll find that programs advertised as benefiting everyone receive significantly less pushback than those helping subsets.