Agreed.....it is wishful thinking.  Everything is passed on to the consumer.  It's like putting lipstick on a pig.  Hawaiian continually shafts the local community with rising prices, charging for bags, fees, etc.  If only they really cared about the local residents, the working folks who fly to the neighbor islands to visit family, etc.  In the meantime, seating is becoming more cramped and service is lackluster.  Hawaiian is NOT local.  Miss the days of Aloha Airlines.