"Top executives in charge of customer experience and branding are leaving Rogers Communications Inc. as part of changes to the company’s organizational structure under new CEO Joe Natale.

Chief customer officer Deepak Khandelwal and chief brand officer Dale Hooper will depart by the end of June and responsibility for customer experience and branding will be absorbed by other business units."

This won't make one itty bitty bit of difference to the way Rogers either functions or treats its customers as long as the Rogers family is involved in the day-to-day running of Rogers.

The only way to effective change at Rogers is to remove the family members from the business and to ship them to Antarctica without any means of communication.