The point I took away from Kristoff's article is the point he makes with auto deaths:  
"The best example of intelligent regulation is auto safety. By my calculations, we’ve reduced the auto fatality rate per 100 million miles driven by more than 95 percent since 1921. There was no single solution but rather many incremental efforts: seatbelts, air bags, padded dashboards, better bumpers, lighted roads, highway guardrails, graduated licenses for young people, crackdowns on drunken driving, limits on left turns, and so on. We haven’t banned automobiles, and we haven’t eliminated auto deaths, but we have learned to make them safer — and we should do the same with guns."
 
WE CAN DO THE SAME WITH GUNS. Our politicians just don't want to try.  Thanks to you NRA.