I don't disagree with you when it comes to educating yourself.  That takes an active decision and many people don't go there.  Working in an environment that pays for and forces training is unfortunately the way people aware of emergency disaster techniques get their information.  It's a very passive acquisition.  FOX news exploited this trend a long time ago and became the quintessential source of information for the Trump/GOP contingent.  Breitbart does it for the alt right.  The only active decision is to tune them in.  The rest is just mindless passive absorption of given information without questioning.  In the end people are far more active seeking sources of information for their favorite football team than they are their political information.  Emergency response info isn't even on the radar.