The article fails to mention that Apple also released the 8 and 8+ today at lower price points. They've about covered the spread of the quality smartphone lineup with the X. Micro SD cards? Why? That's ten years ago tech and unnecessary. I will get the Watch 3 first though. I've used my Apple Watch for everything; especially for workouts and swims but also for calls, texts, you name it. The 3 extends those capabilities. Samsung? No thanks. Too much crapware, doesn't integrate seamlessly with what I do, problematic production values. (Of course, it's a personal choice. People aren't defined by their mobile operating systems unless something isn't right on the personality front.)