Good one, Maggy. Think you've got it. 

Speaking of "seizing the initiative" well, we understand the Clouston story may reach book form. It should have done so before now.  If it wasn't on the stands in June, with a heavy tie-in to the movie, it's now too late.  By the time it reaches publishers--If one is interested--the topic has "peaked," months before.  Missed opportunity. 

When Paul Gross was shooting Passchendaele outside Calgary, I suspect local author Norman Leach was on the site--and "on the bit." He published Passchendaele, Canada's Triumph and Tragedy on the Fields of Flanders around the same time the movie was released.  

The problem with CBC's "Canada: the story of Us" wasn't that they didn't get the buttons right on dresses and tunics, nor the fact that this group or that group wasn't featured to some group's satisfaction--It was the marketing, the implication that this was "truth."  It couldn't be.  It's ENTERTAINMENT. Not that this would have stopped all the carping.