You are missing the point....it is NOT "hideously offensive" to the majority of people who are smart enough to realize what she is doing.  Do you also take offense to Colonial Life Insurance Co. (that HAS to be a play on the lives lost due to colonialism!), or the Colonial Garden Apartments on NE 47th? (that HAS to be a slight toward a plantation....I mean with the reference to a garden and all...)    What a joke!