In the Siskel and Ebert tradition: 

Thumbs up: "One of the things I’d like to see the Canadian Academy do is actually market our content to average Canadians."  If it's the ONLY thing it does, that'd be great.  

Thumbs up: "First of all, half of the films can be seen on iTunes."  And that makes effective market even more relevant than before.  

One of the things that made Hollywood great wasn't (always) the products...it was the marketing of the products.  No marketing (or bad marketing, in most instances) good movies died.  And still do.