I thought the same thing at first, but I think there must be private market surveys that show that there are people willing to pay those kind of rents.  Healthy people on pensions who can live independently.  I didn't know until this year that the cost per month at Cascade Manor was over $4,000 per month depending on where you live.  There are a lot of affluent older people here in Eugene.  Most coming from California where costs are high.