Not really.

The article itself specifically states: "Nobody is saying don’t get upset about gimmicks, but goodness, imagine if as many prominent voices spoke out as loudly about everything else that is wrong with rugby in this country?" 

In fact, the entire gist of the article is about SA Rugby fans vocally opposing the red jersey gimmick, but not putting nearly as much effort into complaining about transformation and upliftment initiatives that are failing, when one is a silly marketing exercise and the other a crucial element in the future of our rugby.

You suggesting it is not surprising people care more about the Bokke (and their wearing of a silly red jersey) than some unknown school that, Ant suggests, "has all the foundations to produce excellent players of colour" exactly highlights the point she was trying to make in the article, and which I was backing up with my comment.