There's a huge difference between an ISP selling their customer's browsing history and third party services like Google or Yahoo doing it. Alaskans have very few choices about their gateway to the Internet. Where I live, it's either GCI or ACS. Neither provide that access for free. We pay for that access with hard earned cash.

 Once we gain access to the Internet, we may, or may not, choose to utilize third-party services which are provided free in return for being subject to targeted advertising. Don't like Google, Yahoo, or Microsoft's marketing policies? Use another search engine or email service instead. There are plenty of options. We don't have that array of choices when it comes to our ISP.

 Or perhaps I'm underestimating Murkowski, Young, and Sullivan. Perhaps they included language that the ISP can only harvest that data if the user agrees to it as an option in return for receiving free internet access.

I'm not holding my breath on that one.