No, Clayton, Gravel truly broke new ground in using telecommunications in a political campaign.   Go find a copy of Joe Napolitan's "The Election Game and How to Win It" and see how the pattern for elections for the next twenty years was set by Gravel's '68 Campaign.   The combination of Matt Reese's methods, Matt was JFK's apparatchik, and Napolitan's ideas about media set the pattern from Nixon to Clinton.