It's true... of all the things that materially affect people's live the price of dairy just isn't one of them. and just isn't worth getting upset about compared to all sorts of other things like: the cost of housing in two of our biggest cities, the price of gas (now at about the same price as when oil was more than twice the current price), the cost to heat and light your home, the unemployment rate, the job churn, the wait times for surgery, political donations by foreign interests to Canadian politicians... there are so many other clearly more significant things but what people want to get all bent out of shape about is that 4L of whole milk costs $4!?!