A mistake is something that is done unintentionally. All of Uber's poor choices were part of their intended business strategy. What they lacked was any consideration of ethics. It's disingenuous to now saw "we made mistakes". A mistake is something that is done unintentionally. All of Uber's poor choices were part of their intended business strategy. What they lacked was any consideration of ethics. It's disingenuous to now state "we made mistakes".