The 'truth.' You hear ignorant, narrow minded people misuse that word, consistently. You use it as though it's a universal fact upon which you can rely, which is indisputable. It's a term that brooks no opposition.

Instead, the inquiring open mind -- the mind based on scientific principles -- seeks out 'facts.' Facts aren't based on a person's emotional bias or beliefs; they exist or they don't.

There is no 'truth' about the villages. There are facts subject to statistical analysis, the analysis subject to interpretation based on other facts and knowledge. 'Truth' is simplistic and belies more complex, nuanced understanding.

'Truth' is the refuge of those incapable of critical thinking. You'll never hear a scientist or anyone versed in dealing with facts (lawyers, doctors among many others) talk about 'truth.'