Middle America loves the big stories, the ruckus, and the click-bait.  These news outlets wouldn't print it if it wasn't successful.  Have you seen the ratings for the big cable networks since Trump's campaign really took hold?  

Furthermore, it is absolutely false that La-La Land Media is "out of touch".  Go back over the last year and look at the articles published by coastal news magazines and others who went to Ohio, West Virginia, Nebraska, etc. to interview and write sympathetic stories about Trump supporters.  Urban America knows full-well the roots of Trump's success and has intimately explored the psychology of Middle America.  I have yet to see Middle America even attempt to reach out or understand the rest of us.