Because the DA is doing a bad job of getting into the rural areas between elections to educate the electorate. The DA has a heavy responsibility to become the government because it's the only party in this country with workable political and economic policies. It must become the government and soon or RSA will be a failed State begging for money at the IMF. And to do that the DA must get into the rural communities and proselytise to water down the overwhelming proportion voting ANC.