" maybe ahead of the times"
Well said, Cap'n!   You have a  pretty good memory.   In those days Roseburg Lumber Company was "ahead of its times " in many ways, including its concern for its workers.
I've still got one of their old yellow  hard hats with their logo,  the  green cross on a red background, and SAFETY FIRST printed larger than "Roseburg Lbr. Co."   with  "think safety"  and "work safe"   in small letters on the side.
It also has a pair of safety slogans  in large letters affixed to the hat, "THE LIFE YOU SAVE MAY BE YOUR OWN"   and "SAFETY FIRST."