OK, I'm a software guy, and this is the first time I've seen an article in the R-G using this familiar phrase.

I'm old enough to remember that it originated from the 1970s television advertisements for Alpo dog food, in which Lorne Greene pointed out that he fed Alpo to his own dogs.

I've attempted to enlighten some of our city planners with the concept, but they just look at me with a glazed "WTF" is he talking about now.

Oh well. If they had to endure the harm their clueless decisions caused, they might understand.
 
-- Paul