I met a guy down in Liberal, Kansas, who'd been working as a USDA beef inspector for about 25 years at the packing plants there.  He told me he won't eat beef.  He buys bison.

I'm pretty sure I just read a few days ago that Trump negotiated a deal with China to open their markets for imported US Beef.  Still working on Japan and Europe.  Could be possibilities for horsemeat exports, as well.  I think we're the only country that stigmatizes it.