If you think that No Frills is about the most depressing place in the world to shop, just wait until you meet Aldi and Lidl. As someone who lived in Europe and Australia (where these companies operate) let me tell you that Aldi and Lidl have an ambiance that can only be described as 'early Gulag'...they may be cheap but wow are they awful. If you hate grocery shopping to begin with, this will make you hate it even more.