I don't think Trump has a "Message" as ideologues define that term.   

President Obama, after their first 90 minute chat after the election said he was a "pragmatist", not an "ideologue", remember?

Obama and Hillary are professional politicians who have spent years and even decades defining and refining their current message(s) to match the political needs of the moment.  They approached their election(s) with briefing books filled with 'messages' for each class of voter they believed to be important to their election or re-election. 

Trump showed up in Eugene with three crumpled pages of notes and tried to speak to the topics on them off the cuff while on camera.  I'm betting he didn't even prepare those 'notes', but might have reviewed them before his speech.  His remarks on timber issues for example,  certainly didn't reveal a great deal of detailed analysis!  

We will see how this develops during his administration.  And, I suspect, so will he!