Honestly, it is a reaction to the rapid Apple FanSchmuck.  Apple makes some nice products, though, their game is to let others innovate a new product, and they follow up with a "premium" version.  The iPod wasn't the first digital music player, but it was a jump beyond its competition and a big advancement with the 99 cent song and early iTunes (Heaven help you if you have to use iTunes now).  The iPhone wasn't the first smartphone, but it was a big innovative leap, and the real killer app, the App Store.  Though, Android has features Apple hasn't even considered (though iPhones are more secure out of the box).  Apple laptops are thin, but have their issues.  Smartwatch?  Not first, arguable not any better than the competition.   Though, according to FanSchmucks Apple is THE BEST and ALWAYS will be!!!  Also, I love Al Gore and actually have an iPhone, I'm just a little more realistic about technology.