An observation is that highly creative people (ie innovators) tend to be those who are non-conformists and will stand behind their ideas even in the face of non-acceptance.   

Outsiders must be embraced and accomodated in an organization that is best poised to innovate.

A motivation to be outward facing (as opposed to inward-facing) and curious in the outside world must reside in the innovator's organization so that their creative people are supported, trusted and willing to take risks to express ideas that are unorthodox or "innovative".