``Stop writing about who's in front in the horse race ...`` Well, an endorsement is where you find it, eh, Kevin?  I can imagine the laughter in the O`Leary household.  

But you raise a really good point, Adam.  Why are all the others ignored?  Because--probably unintentionally, who knows?--Mr. O`Leary started his campaign the moment the red light went on the TV camera during the very first episode of Dragon`s Den, 11 years ago.  More campaign pluses with each (best-selling) book he wrote thereafter.  

That`s why.  

He`s so far out in front with just face and name recognition it won`t be long before other candidates just...quietly slip away...as obscure now as when they announced their candidacy.  You just...can`t...fight it.  

For good or ill.