Here is the problem. The journalist writes "Young Canadians consistently rank among the heaviest users of cannabis in the world despite the long-standing prohibition and decades of scare tactics aimed at preventing the use of illicit substances.. " Wrong. The reason we have the highest rates of use is defacto legalization, a wealthy pot lobby tied up in federal politiucs, a loud and influencial pot lobby, and by and large a pro on pot media. The problem is no education, no federal public education campaign and a government that is breaking international drug conventions steeped in evidence based science that is prohibition based. Look at Sweden, look at Iceland, the UK and countries around the world that know how to control drug use and you find prohibition and strong messaging. The problem in this country is the harm reductionist who talk about using reducing risk when the facts of science bare out that marijuana is not safe for human consumption. Go read Health Canada documents.