Dig a lot deeper, the classical dope funded enterprise. Make a pile of cash then launder it. Where did the cash come from to start up the surf brands. Dope money was laundered using real estate, entertainment and surf related stuff. The insiders who pulled this off became pillars of the community and their kids today are respectable, lawyers, politicians, real estate business owners. When conservation came along, this became another way to sanitize their images by virtue signaling using newspapers, like this one. Do your homework. There are many similarities to the H-wood syndrome as there is a "spotlight" on surfing "stars" by design of the string pulling owners of the money making elements. Go back to Duke and when the Australian and Cali boys started to take over. Mr R is not the main player. The people you never heard of pulled it off...