I'm sorry Ms. Henry but while extreme, Trump's campaign follows the Republican model of many, many years. They invented spin.  And the reason why Trump's campaign is so over-the-top is Trump himself.  He is the one who began the media circus in order to get free publicity--of which he has bragged, most recently at the last debate--and in fact continues to do it to this day.  The only real change is that now the media attention is overwhelmingly negative, again by his own actions.  So your principled objection comes just a tad too late.