It is completely implausible that people working at Purdue didn't realize their drug was turning people into addicts and causing them to die from overdoes. Oh sure, in the lawsuits, the execs will sit with stone faces and say, "We were not aware ..." 

But information was coming back to them that their drug "wasn't working as advertised" and yet they continued to do nothing and be more concerned about "keeping the black" in the bottom line. 

What a sad commentary that they only came out with a more 'tamper-resistant' version of their drug only when the patent on their existing drug was about to expire. I'm sure it would have been quite easy to do this years earlier since there was no medical advances needed (technology already existed).

This has to rank up with the 60's 'Ford Pinto' story of corporate callousness (they calculated it was cheaper to let people die in crashes and pay the lawsuits rather than fix the cars).

Too bad execs aren't sent to jail for things like this.