In this instance, the coin toss decided the outcome. It often doesn't. Atlanta had several chances to put the game away in the 4th quarter, and they blew it. The playcalling in particular was suspect; they were twice in field goal range and put that in jeopardy both times. They simply had to run the ball and play for the field goal, which would have iced the game. Twice.

And their playcaller is now headed to San Fran to take over as coach.