Hmm, I get it for free with my Over the Air antenna, $20.00 at the Source with over 50 DIGITAL, HIGH DEF channels.

As the Globe itself said: 

The only viewers not affected by simultaneous substitution are those still picking up over-the-air signals, who have always been able to watch U.S. feeds uninterrupted, if they are close enough to the border. But that’s a small minority: more than 78 per cent of Canadian households subscribe to cable, satellite, or IPTV services, and people who gather in bars and restaurants to watch sporting events are almost certainly watching that way, too."

BTW, Isn't the Globe owned by CTV?