For the love of God... who would have thought engaging with youth in a reasonable way and providing FACT based advice, rather than talk at them with "hip and cool" ad campaigns, might be a better approach? As someone that started smoking marijuana daily in high school, I can tell you I wish someone with knowledge and authority had sat down with me and said, "Listen, the most harmful thing about this drug is that its not very harmful physically like alcohol and other common recreational drugs... It can actually be pretty fun and enjoyable when used responsibly with pretty much no negative physical side effects. HOWEVER, when you get high it can make you complacent. Don't get high because you are bored - because it will make you ok with being bored. When you're bored, that's when you should be out discovering things that interest you. Those interests will lead to passions. Passions are what lead to an enjoyable life. Smoking pot regularly will keep you from discovering those passions."