Ethical food, consisting of organic and so called locally sourced food should be seen for what it is, a marketing ploy to get folks to pay a premium for food that is really no different than the food you buy at the local supermarket. It is an attempt by producers and distributors to raise paper thin margins on the food they sell. Ethical food is not for the masses. Its' premium, priced based exclusivity it part of its cache: A snob factor if you will. Some folks want to be able to brag to their friends over-over priced coffee at Starbucks, that they paid five dollars for a bunch of locally sourced organic kale. The target market for ethical foods are, young and middle class, highly educated, left leaning elitists with too much money and too little common sense. Buying ethical food makes these elitists feel good about themselves, but isn't healthier and does nothing to help the environment. Ethical food is proof of the adage that fools and their money are soon parted.