Misleading marketing practices are common in retail. Grossly inflated so-called MSRP prices are commonly listed so they can  'sale price' a product at what it probably should go for at a 'regular price'. This is a universal marketing technique has long been used by furniture or housewares outlets. What took the Competition Bureau sloths so long... especially if this has been going on since 2013??  These mattress sets don't cost that much to make. We buy good quality Queen 'Wendy' "Hotelier" mattresses here in Mexico, retail for only $175, ($2650 pesos) all fees, taxes and levies included.  And here, you pay the price you see... odd concept isn't it?