What to do when the corporate or political leadership has more money than brains? The CEO of United Airlines has received costly media relations training, as do all CEOs of large companies, and as do all politicians. His initial response - the memo to staff, the blaming of the abused passenger - breaks every rule, and he did so childishly to boot. He's shown the world, his board and United shareholders he's under-skilled and unworthy of his position.