The original idea on Maui was to pursue quality tourism, with high per capita visitor spending, and minimal infrastructure impacts. But new tourism entrepreneurs always want to get a piece of the pie, and visitors bureaus always measure success in terms of increased numbers. As things get more crowded, the previous "quality oriented" tourists stay away, but new arrivals still think it's wonderful here (and it is, compared to where they come from). Over time, we are getting lower per capita visitor expenditures, and they are staying in timeshares or AirBNB rentals, thus eliminating hotel jobs. A certain percentage of these tourists decide that "they could live here," which bids up our housing prices. Overall numbers are increasing, but the quality of the experience is dropping. Tourists do not want to spend their vacations sitting in traffic, and when the word gets out that they are swimming in an ocean contaminated by wastewater injection wells, we may see a precipitous drop.