Denial of choice and Public Relations Spin create the market. Did you see that Mea Culpa Video from Bob MacNamara. He discusses his time at Ford and how they did Market Research into the unexpected competition from VWs. They expected the market to be poor and low income folks who could not afford a real Planned Obsolescence status symbol every year. Instead they found that VWs were being bought by Doctors, Lawyers, Engineers, Scientists, people with highly developed Cogntive Thinking Skills, trained to sort fact from fiction and decide the best course of action.