Of course this type of thing had been going on forever, it is not new. The strong and widespread objection to it is relatively new.  As Trudeau said nothing illegal. I am not sure by what standard or is"unethical". However, Trudeau made a clear promise, it has een broken without any doubt. He laid down clear guidelines that he is clearly and without any doubt not following. He has not withdrawn the guidelines. Add that all up and the behavior is clearly unethical. Ignoring the question doesn't change that. I don't agree with all the accusations being leveled over this, but no if, ands or buts, this is a deserved black mark on the PM and Trudeau personally.