"Right now, the electorate has no idea who he is or what he stands for. He needs to remedy that."
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Really?
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It is a fundamental truth of politics that governments defeat themselves.
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I have no desire to see Patrick Brown and the Big Oil Party in office, but it is easy enough to see that he is doing just about everything right by making sure that the public do not know who he is or what he stands for.
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Do you really expect him to stand up and say:
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"I am the leader of the Oil Party.  If we are elected it will be government of the oil companies, by the oil companies, and for the oil companies.  Nobody else and nothing else matters"?
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Patrick Brown is doing exactly what he needs to do to win the 2018 election.
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It's all about oil.
With the Conservatives, it is always all about oil.