"Roseburg" firm?  Which Roseburg firm?

Oh.  I have to search 'Roseburg' and 'Springfield' and then I will discover that it is "Roseburg Forest Products".

Mr. Russo, I know you are a busy man, but couldn't you at least give us the name of the firm Mr. Ford is the CEO of?

The word "Roseburg" appears six (6) times; the name of the firm doesn't appear once.