Keep exploiting Liberal corruption and arrogance.  Fundraising will continue to inflict serious damage.  Debt and deficit should be a vote winner but it is not.  Sadly, it lacks wow factor as evidenced by the defeat of one of the great fiscally responsible PMs in our history, during the last election.  An emerging issue is candidate tampering -being parachuted in at the riding level which reveals Liberal weakness of frontline democracy.  The Liberals need to be damned for their playing of the social unrest card as seen with the recent Islamophobia nonsense.  They are experts at keeping Canada divided while maintaining their core base. Focus on rebuilding strength in the Maritimes, the neglect of which was Harper's biggest mistake.  For every time Trudeau's looks are exploited, counter with his personal blunders.  Elect a female leader.  Exploit any favouritism to Quebec.  Remember, the Conservatives won in 2012 without Quebec's support- the only Party ever having done this.