At work the WH acronym is 'whole pay', and it truly is the Starbucks of grocery stores: trendy, niche products, organic labels and packaged goods with brands nobody heard of before, and all expensive. The WH novelty wore off quickly for me once their tiny little paper bag cost me over a hundred bucks. The stores  ambiance was trendy at first, especially the coffee bar and buffet style prepared foods but other chains have caught up. It will be hard to pitch the atmosphere online and by drone.  I get all I need fresh from specially shops easily within walking distance.  Q? Whos putting the milk eggs and bacon in the fridge when the drone lands and I'm not home?