So now it's not a "niche bike share program in a well to do American city" it's swell. But again I'll ask, what did you do to find a more "acceptable" sponsor?  If you cared so much about the bike share did you try to block it once Nike came on board, because that was announce months ago.  Seems you're only taking a stand in the comments section here, you really didn't take any stand during the whole process which has been going on for about 2 years.