I think there's a substantial difference in a properly sited ground blind and a 500 mm telephoto lens from a half-mile away (National Geographic) and an iPhone or GoPro from 10 yards on a well traveled trail. Also, as has been pointed out in later comments, the NatGeo intention is for minimal interaction where the result of this person's antics could easily have been the sanctioned destruction of one or both of these animals (and still might be if they've now been desensitized to human proximity).