The author of this article is entitled to her opinion, but her opinion is hardly shared by everyone. Contrary to media hype Trump support is pretty much a 50/50 split among the people.

It would be best if businesses minded their own business unless the issue directly impacts them. They may well shoot themselves in the foot since their customers are of both mindset.

As for businesses championing customer rights, sure when the issues directly relate to a businesses ability to provide a product or service. Only then can a business intervene on behalf of the customer. Rights are provided and guaranteed by the Nation State, not businesses.