It wasn't particularly clever; it didn't need to be.  It didn't need to be clever because a very large percentage of the voting public, particularly millennials aren't very clever.  They are bandwagon jumpers; which ever tweet has the most followers, whichever facebook post has the most friends . . . must be the correct information.   

This is a generation that went through a school system based on the notion that they didn't need to actually learn anything; all they needed was research capability and critical thinking skills.  How's that working out so far?