I found that confusing; what ceremony was he participating in? I know some people are superstitious and do personal ceremonies before work, but that's on them, no one forces them to do their 'ceremonies'. Was he asked to show up and cut the cake? Was he asked to be the minister? His product was purchased to be consumed after a ceremony, so even the cake was not part of the ceremony he opposes. That statement from the SG was nonsensical.