Monica...my past experience with RCC meeting/planning suggests that these guys are NOT media savvy...which in this case is a shame....

Media savvy planners at its inception would have figured out the key speakers, McElroy, et al and structured major media attendance for key talks etc...press packets would have been developed, advance media coverage in major markets would have occurred...possibly at a cost...print and TV would have been present...for a couple talks.

My experience with media is with elected public officials press folks who are definitely media savvy....there is really no excuse for, for instance the three sponsoring dioceses to not have asked their catholic electeds for some press  assistance...I've gotten it for catholic stuff...it's doable.

The thing is these guys seem to me to be "media dumb"

Media "smart" folks...and elected folks are media smart know how important the media is...they cultivate it...they pay professional staff, et al. 

The Church should wise up!