Individualism is overvalued if it conveys the right to sequester benefit for the few at the expense of the many.  Material gain is espoused by the new right at the expense of social liberty.  

The right, if you want to call them that, are quite happy to be libertarian on economic issues but not on social issues.  Without rules and constraints corporations are free to take advantage of others and sometimes destroy themselves in the process, although it is the employees not the management who generally suffer.
                                
The moderate right has equally been overtaken by very extreme people; arguably Trump is one of them.  I hardly think that Coulter, Limbaugh, Beck, Bannon, the Koch's and others have had their beliefs disavowed.  At present they are winning.

If the citizenry with to live in an inverted totalitarian state, where corporations and the wealthy control the agenda they are welcome to do so but they must expect push back from those who disagree.