Come on now, give Nestle, et al credit for taking Planned Obsolescence to its ultimate. Convincing folks to pay multiple $ per litre for something that comes out of the tap or water filter at much lower cost. 

http://filterbutler.com/blog/bottled-water-vs-tap-water-an-in-depth-comparison/

Apple has to actually make gimcracks and convince consumers to throw them away. Bottled water companies have a product which literally can only be used one time. And folks still keep buying the product.

Many new water fountains have elevated spouts for filling water bottles.