what the jocks dont understand is how this affects the next wave of players coming into the NFL - with ratings for games down, advertising rates will fall correspondingly, and in turn, the salary cap will be reduced - pay cuts for the current crop of players and reduced earnings for new players entering the league - it takes a lifetime to build a professional reputation and it can be undone in a blink of an eye - too bad the players don't understand the brand damage they are doing to the product they present to the masses - this going end badly for the players and the rebuke​ will stunning to those who think everybody hates me