It only took 8 years for the artists to discover that there is no such thing as a free lunch; someone always has to pay the bills.  
When the 'someones' run out of money, the ride is over.  "...the cost of the site “became a financial burden, in terms of personnel, hosting and maintenance,” 

Like the Hult site in the news a few weeks ago, artists that are not financially viable, are not financially viable.  

If you can't sell your 'art', you need to modify your reality.