Pleah.  I own a pickup for hauling stuff and navigating my (abominable) cottage road.  It' 15 years old, dinged, and has a few rust spots.  But it's mechanically sound and the AC still works.

If I wanted luxury, I'd buy an Audi or BMW.  A luxe pickup is the worst of both worlds.  Seeing folks drive 'em provides the same kind of comic relief as snakeskin boots and Stetsons on city streets -- but that's about all they're good for.