Their core audience is down 31%,  and you don't find that even just a little bit concerning? That's not an insignificant number, especially not when you consider that it comes after only a mere month of this nonsense. You can expect to see that number rise as time goes on. 

That aside, you need to understand that for some folks, the refusal to financially support things that they consider objectionable is a matter of personal integrity rather than an attempt to ruin those things. Whether or not the NFL will be fine without Doc Mac is irrelevant. He'll be just fine without the NFL.