Reading this piece was a revelation.  But then, I focused--as other readers probably did--on the headline, which the Calgary Chamber of Commerce  would have every right to characterize as a misrepresentation.

Better this way: Business license demand rises in Calgary, despite `scary` economy.

Because THAT is the real story here.  And there are many reasons for closure other than “the challenging economic climate ... worsened by our civic, provincial and federal government bodies.” 

Sometimes, people choose the wrong business (such as a restaurant, at a time when many people stop dining out.)  Sometimes they don`t learn from previous mistakes.  Let`s hope James Belcher has learned from his.  Sometimes, it`s just marketing.  Take a name such as Paper St.  What`s it sell...stationery, maybe.  Art supplies.  Who would guess `good food economically priced`  Not many.  

Better name for time and place: Jim`s Cheap `n` Good Eats.  Telephone rings, you simply answer, Cheap `n` Good!