The treating of University Students these days is just a perpetuation of what is taught in Elementary School.  For example:  when students play sports, there are no more winners or losers - just participants and in many cases, the students get an award for participating.  Imagine to these graduating students from today's Universities that they find out that they are not automatically accepted into their dream job and that they have to  compete (yes, an actual competition where there is a winner - the one who gets the job, and the losers - the ones that don't get hired) against others for the job.