I agree. After many years of being Superstore clients, a few years ago we decided (on hearing the constant Costco praises from many people we know) to think about making the switch. We went to Costco and did the round looking for the products we usually buy. Almost nothing we saw was cheaper than Superstore, some things were more expensive, and the variety was decidedly less. We are still shopping at Superstore, and we don't have to pay for the priviledge of doing it.