The rich hate taxes because they want to be rich as possible. The rich also hate government because it tries to control pollution and regulate business activities. The rich need the votes of the lower-income classes. That's why the rich have convinced many of the working class that taxes and regulation are just as bad for them and that the rich are really looking out for the poor, Mr. Gilliam's ad campaign contains enough distortions to keep the lower-income classes scared and confused about economic realities.