Don't indict the Fire Department without any facts. That was a fire and medical emergency that any competent battalion chief has the capability to handle on his own without the need for administrative staff or any special command van. At some point, the incident commander probably stopped ordering additional equipment by "alarm" and began special calling additional engines, trucks, squads and other chiefs in order to accomplish his objectives. That's a pretty standard operating procedure for complex incidents. In the end, the number of alarms means nothing.