Heard of deadweight loss in economics?

Also, companies now have a bigger market; they are more willing to invest in expanding their capacity, which means more job and more investment.  Of course, some of them may not succeed, but if the total market is bigger, they have a higher chance of surviving.

It is always better to have 10 customers and 10 companies than 1 customer and 1 company; if that customer decided not to use the service, you will be dead.