"Heat, Not Burn" This is definition of vaping and Philip Morris did not create it. It was fonded and modernized by Dr. Hon Lik in 2006 off a basic design from Herbert Gilbert in the 1960's. All they did was switch words like freezing to cold and water to H2o. They've released a electronic nicotine delivery system, aka a vape pen/device. Dont let the words fool you.