What is Connected fashion?
{{Orphan|date=July 2023}} '''Connected Fashion''' is a philosophy and business model that uses technology to recreate brand images and reinvent consumer experiences, as well as between the virtual and physical world.<ref>{{Cite journal|last=Joy|first=Annamma|last2=Zhu|first2=Ying|last3=Peña|first3=Camilo|last4=Brouard|first4=Myriam|date=May 2022|title=Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens|url=https://onlinelibrary.wiley.com/doi/10.1002/jsc.2502|journal=Strategic Change|language=en|volume=31|issue=3|pages=337–343|doi=10.1002/jsc.2502|issn=1086-1718}}</ref> The goal of connected fashion is to create products, by making a digital twin of the physical object.<ref>{{Cite journal|last=Heim|first=Hilde|last2=Hopper|first2=Caitlan|date=2022-05-04|title=Dress code: the digital transformation of the circular fashion supply chain|url=https://www.ingentaconnect.com/content/tandf/ijfdte/2022/00000015/00000002/art00010|journal=International Journal of Fashion Design, Technology and Education|volume=15|issue=2|pages=233–244|doi=10.1080/17543266.2021.2013956}}</ref><ref>{{Cite journal|last=Dwivedi|first=Yogesh K.|last2=Hughes|first2=Laurie|last3=Wang|first3=Yichuan|last4=Alalwan|first4=Ali A.|last5=Ahn|first5=Sun J. (Grace)|last6=Balakrishnan|first6=Janarthanan|last7=Barta|first7=Sergio|last8=Belk|first8=Russell|last9=Buhalis|first9=Dimitrios|last10=Dutot|first10=Vincent|last11=Felix|first11=Reto|date=April 2023|title=Metaverse marketing: How the metaverse will shape the future of consumer research and practice|url=https://onlinelibrary.wiley.com/doi/10.1002/mar.21767|journal=Psychology & Marketing|language=en|volume=40|issue=4|pages=750–776|doi=10.1002/mar.21767|issn=0742-6046}}</ref> This is very similar to [[digital fashion]] and includes many features of this trend. == Concept == The growth of blockchain technology and [[Non-fungible token|NFTs]] (Non-Fungible Tokens) has played a big part in creating connected fashion. The internet made shopping very easy, and social media