What is Backlink?
A '''backlink''' is a type of [[web resource]]. It is a link from another website that links to that resource, which is typically a [[Webpage|web page]], [[website]], or [[web directory]]. The number, quality, and relevance of backlinks for a web page are some of the things that [[Search engine|search engines]] like [[Google]] use to estimate how important the page is.<ref>{{cite book|url=https://books.google.com/books?id=eNv7_KxJBUcC&pg=PA132|title=Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively: Emerging Technologies and Applications for Searching the Web Effectively|page=132|last1=Goh|first1=Dion|last2=Foo|first2=Schubert|publisher=Information Science Reference|year=2007|isbn=978-1-59904-543-6}}</ref> Businesses tried to get as many links to their website as they could by engaging in [https://seol.ink/article/how-to-get-free-backlinks reciprocal linking] {{Webarchive|url=https://web.archive.org/web/20240423171529/https://seol.ink/article/how-to-get-free-backlinks |date=2024-04-23 }} with other websites, submitting guest posts or articles to high-traffic platforms in exchange for a backlink, and participating in [[Internet forum|online forums]] and communities related to their industry, creating valuable content that naturally attracts links. Then their site would appear above others when people searched. This matters for [[online shopping]]. Google has tried to check that the links it counts are relevant. Businesses may also try to damage their competitors by putting lots of poor quality links to their websites.<ref>{{Cite web|last=Misra|first=Parth|date=2017-06-27|title=The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation|url=https://www.entrepreneur.com/growing-a-business/the-invisible-threat-of-black-hat-seo-to-your-companys/295099|access-date=2023-12-01|website=Entrepreneur|language=en}}</ref> ==References== {{reflist}} {{Tech-stub}} [[Category:Internet]] [[Category:Marketing]]