What is Social media marketing?
'''Social media marketing''' is the use of [[social media]] platforms and [[Website|websites]] to promote a product or service.<ref>{{cite journal|author1=Felix, R., Rauschnabel, P.A.|author2=Hinsch, C.|year=2016|title=Elements of Strategic Social Media Marketing: A Holistic Framework|journal=Journal of Business Research|volume=70|pages=118–126|doi=10.1016/j.jbusres.2016.05.001}}</ref> Although the terms [[e-marketing]] and [[digital marketing]] are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.<ref>{{Cite journal|last=Shaltoni|first=AM|date=2016-07-01|title=E-marketing education in transition: An analysis of international courses and programs|journal=The International Journal of Management Education|language=en|volume=14|issue=2|pages=212–218|doi=10.1016/j.ijme.2016.04.004|issn=1472-8117}}</ref> Most social media platforms have built-in data [[analytics]] tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential [[Employee|employees]], [[Journalist|journalists]], [[Blogger|bloggers]], and the general public.<ref>{{Cite web|title=Social Media Marketing In 2024: The Ultimate Guide – Forbes Advisor|url=https://www.forbes.com/advisor/business/social-media-marketing/|access-date=2024-04-24|website=www.forbes.com}}</ref> == Benefits of Social Media Marketing == There are many benefits of Social Media Marketing inculing: * It allows companies and brands to promote themselves to diverse audiences that could not be reached through traditional marketing such as Phone and E-mail based advertising.<ref>{{Cite journal|last=Ramsaran-Fowdar|first=Rooma Roshnee|last2=Fowdar|first2=Sooraj|date=2013-03-31|title=The Implications of Facebook Marketing for Organizations|url=https://www.cmr-journal.org/article/view/9710|journal=Contemporary Management Research|language=en|vol