What is Commodification?
'''Commodification''' is an idea in [[economics]].<ref name=Grin>{{cite web|publisher=Grinnell College|url=https://haenfler.sites.grinnell.edu/subcultural-theory-and-theorists/commodification/|accessdate=October 20, 2021|title=What is Commodification?}}</ref> It is the process of making something into a commodity. A commodity is anything that can be bought or sold. When economists talk about commodification, they usually mean creating the [[brand]] identity of the product and changing it so that it will be easier to sell. ==References== {{reflist}} {{stub}} [[Category:Economics]] [[Category:Capitalism]]