What is Growth-share matrix?
The '''growth-share matrix''' (aka B.C.G. analysis, B.C.G.-matrix, [[Boston Consulting Group]] analysis) is a [[chart]] that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help [[corporation]]s with analyzing their [[business]] units or [[product line]]s. This helps the company allocate resources and is used as an analytical tool in [[brand|brand marketing]], [[product management]], [[strategic management]] and [[portfolio-analysis]]. ==Related pages== *[[marketing]] == Other websites == *[http://www.market-modelling.co.uk/Matrix/MATRIX_Step08_1.htm Software that generates the Boston Matrix] {{Webarchive|url=https://web.archive.org/web/20080724093636/http://www.market-modelling.co.uk/MATRIX/MATRIX_Step08_1.htm |date=2008-07-24 }} *[http://www.franteractive.net/Matrix-BCG.html Compares and contrasts BCG with other 2 x 2 matrices like Ansoff and 3 x 3 matrices like GE Portfolio] {{Webarchive|url=https://web.archive.org/web/20070218215340/http://www.franteractive.net/Matrix-BCG.html |date=2007-02-18 }} {{stub}} [[Category:Marketing]]