What is Vimto?
{{infobox beverage | name = Vimto | image = | type = Soft drink | manufacturer = [[Nichols plc]] | distributor = Cabana | introduced = {{start date and age|1908}} | origin = [[England]] | region = [[Manchester]] | colour = [[Purple]] | flavour = Mixed fruits | variants = {{Plainlist| * Vimto [[Squash (drink)|Cordial]] * [[Soft drink|Fizzy]] Vimto * Vimto Remix Raspberry Orange & Passionfruit Squash * Vimto Squash Remix Orange, Strawberry & Lime * Vimto Squash Cherry, Raspberry & Blackcurrant * Vimto Squash Blackberry, Raspberry & Blueberry * Vimto Energy }} | related = | website = {{URL|vimto.co.uk}} }} '''Vimto''' is a sweet drink created in 1908 in the centre of [[Manchester]] by Noel Nichols of [[Blackburn]], Lancashire (1883–1966). He was a [[Wholesale|wholesaler]] of [[Herb|herbs]], [[Spice|spices]] and [[Medicine|medicines]]. There was a market for soft drinks because of the [[temperance movement]] and the [[1908 Licensing Act]]. It was first sold under the name Vim Tonic, which he shortened to Vimto in 1912. It was registered as a health [[tonic]] or medicine, and then re-registered in 1913 as a [[cordial]]. In 1910 the business moved to a warehouse at Chapel Street, [[Salford]], then to Old Trafford (1927) and finally (1971) to a state of the art plant in [[Wythenshawe]].<ref>{{Cite web | website= Manchester.ac.uk | url= http://www.manchester.ac.uk/discover/news/article/?id=7415 | title= Famous Vimto monument gets a makeover | access-date= 14 May 2015 | archive-date= 18 May 2015 | archive-url= https://web.archive.org/web/20150518101344/http://www.manchester.ac.uk/discover/news/article/?id=7415 | url-status= live }}.</ref> [[File:At Manchester 2018 024.jpg|thumb|Vimto monument on Granby Row at the [[University of Manchester]]]] From the 1990s to 2003, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by [[Giles Andreae]], the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and