What is Promotion?
{{For|promotion in sport|Promotion and relegation}} {{For|promoters in genetics|Promoter (genetics)}} '''Promotion''' means spreading [[information]] about an product, service or issue. Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television. Promotion as part of [[marketing]] means spreading information about a [[Product (consumer goods)|product]], product line, [[Trademark|brand]], or [[company]]. ''Promotion'' includes: * Publicity and public relations * Advertising ''Promotion for marketing'' includes additionally: * Personal selling * Non-personal selling * Sales promotion * Tradeshows * Direct selling * Refer a friend * Loyalty bonus * Product placement ** For example, arranging that a product is used on a [[television programme]] or in a [[movie]] so that the viewer can see the [[brand]] name or [[symbol]] or [[logo]].<ref>{{cite news|url = https://www.nytimes.com/2008/07/22/business/media/22adco.html|title = A Product's Place Is on the Set|work = Advertising (editorial)|publisher = The New York Times|date = July 22, 2008|first = Stephanie|last = Clifford|accessdate = 2008-11-22}}{{Dead link|date=September 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness. ==References== {{wiktionary}} {{reflist}} {{stub}} [[Category:Communication]] [[Category:Marketing]]