What is Sponsor?
[[File:NRCHRISTENSHIP2.jpg|thumb|right|250px|{{Center|Sponsor [[Nancy Reagan]] breaks the traditional bottle of champagne across the bow of the USS TICONDEROGA (CG-47) at the ship's christening}}]] To '''sponsor''' something is to support an event, activity, person, or organization. The support can be with money or giving something else useful, such as [[advertising]], or time. A sponsor is the individual or group that gives the support, similar to a [[benefactor]]. A sponsor may also be a personal sponsor, a [[political]] sponsor or a [[state]] sponsor. There are many different kinds of sponsors. == Commercial sponsor == A sponsor is one (usually a company) who gives [[cash]], [[Good (economics)|goods]] or [[Service (economics)|services]] in return for [[Promotion|promoting]] the sponsor's company.<ref>Deborah Philips; Garry Whannel, ''The Trojan Horse: The Growth of Commercial Sponsorship'' (New York, NY: Bloomsbury Academic, 2013), p. 12</ref> There is a distinct [[wikt:difference|difference]] between sponsorship and [[philanthropy]].<ref name=Larson98>James F. Larson; Heung-Soo Park, ''Global Television and the Politics of the Seoul Olympics'' (Boulder, CO: Westview Press, 1993), p. 98</ref> A sponsor expects a [[return on investment]] (ROI), usually in the form of advertising. A philanthropist [[Donation|donates]] something as a [[Charity (practice)|charitable]] contribution. In sports, sponsors compete to advertise in the most popular [[sport]]s. In [[India]], sponsors all want to be associated with [[Cricket]]. It is much harder to find sponsors for other sports.<ref>{{cite web |url=http://www.thenational.ae/business/industry-insights/media/sponsors-search-beyond-indian-cricket |title=Sponsors search beyond Indian cricket |author=Rebecca Bundhun |date=26 July 2014 |website= |publisher=The National/Abu Dhabi Media |accessdate=7 May 2015}}</ref> [[File:Gov. Rick Snyder signs National Guard tuition assistance bill (14426159330).jpg|thumb|left|180px|{{Center|Gov. [[Rick Snyder]] signs a bill. Standing (rig