What is Online advertising?
When companies use the [[internet]], [[social media]], or [[mobile app]]s to place [[advertisement]]s, this is called '''online advertising'''.<ref>{{Citation|last1=Alaimo|first1=Cristina|title=Objects, Metrics and Practices: An Inquiry into the Programmatic Advertising Ecosystem|date=2018|url=http://link.springer.com/10.1007/978-3-030-04091-8_9|work=Living with Monsters? Social Implications of Algorithmic Phenomena, Hybrid Agency, and the Performativity of Technology|volume=543|pages=110–123|editor-last=Schultze|editor-first=Ulrike|place=Cham|publisher=Springer International Publishing|doi=10.1007/978-3-030-04091-8_9|isbn=978-3-030-04090-1|last2=Kallinikos|first2=Jannis|editor2-last=Aanestad|editor2-first=Margunn|editor3-last=Mähring|editor3-first=Magnus|editor4-last=Østerlund|editor4-first=Carsten}}</ref> Online advertising can take different forms: * People may send special [[e-mail]] messages to advertise their product. This can be a more neutral newsletter, or it can be unwanted mail sent to many recipients. Such mails are called [[Spamming|spam mails]]. * People may use special graphics on other websites. When the user clicks on the graphic, he or she is directed to a website with more information. * When a [[Webpage|web page]] is accessed, it may open extra windows or tabs, which contain the offer. These windows or tabs may appear in front of the original site, or they may appear behind it. * When people search for certain terms on a [[search engine]], a given page may appear higher up in the listing of results. Very often, companies personalize their offers. In the [[web browser]], [[HTTP cookie|cookies]] are commonly used for this. '''Types of Online Advertising:''' # '''Search Engine Advertising''': This includes paid search advertising on platforms like [[Google Search|Google]] Ads, where ads appear in search engine results pages (SERPs) when users enter specific keywords. # '''Display Advertising''': Display ads are visual banners, images, or interactive media that appear on websites, apps, or [[s