What is Guardian Media Group?
'''Guardian Media Group plc''' (GMG) is a [[company]] in the [[United Kingdom]] that owns various [[mass media]] businesses including ''[[The Guardian]]'' and ''[[The Observer]]''. GMG is owned by the [[Scott Trust]]. It began as the Manchester Guardian Ltd in 1907 when [[C. P. Scott]] bought the ''Manchester Guardian'' from his cousin Edward Taylor. It became the Manchester Guardian and Evening News Ltd when it bought the ''Manchester Evening News'' in 1924, later becoming the ''Guardian and Manchester Evening News Ltd'' after the change in the morning paper's name. It became the Scott Trust in 1993. GMG has many parts to it business: Guardian News & Media (the ''Guardian'', the ''Observer''); GMG Radio (regional radio stations under the Smooth, Real, and Rock Radio brands); Trader Media Group (the Auto Trader magazine and website), which it owns jointly with private equity firm Apax); GMG Property Services (estate agency software providers Vebra and Core, lettings software provider CFP Software, [[graphic design]] consultancy The Media Design House and consumer portal ThinkProperty.com); and Emap, the B2B events, data and publishing company, also jointly owned with Apax. Guardian Media Group exists to support the main business of its owner, the Scott Trust: to keep the financial and editorial independence of the Guardian forever.<ref>{{Cite web |url=http://www.gmgplc.co.uk/scotttrust |title=Scott Trust section of GMG website |access-date=2011-07-17 |archive-date=2010-03-01 |archive-url=https://web.archive.org/web/20100301094116/http://www.gmgplc.co.uk/scotttrust/ |url-status=dead }}</ref> In March 2007 GMG sold 49.9% of Trader Media Group to Apax Partners, in a deal that valued Trader Media Group at £1.35 billion. In December 2007 GMG and Apax made a successful bid to buy Emap for around £1 billion.<ref>[http://www.guardian.co.uk/media/2007/dec/21/emap.guardianmediagroup MediaGuardian.co.uk report]</ref> In February 2010, the group sold its GMG Regional Media division (consisting of two companies MEN Medi