What is Experience economy?
The '''experience economy''' is the [[wikt:intangible|intangible]] [[service economy]] that customers experience directly. In [[moral purchasing]], [[Natural Capitalism]] and other theories of how [[Consumer|consumers]] make choices, they are actually choosing experiences or [[comprehensive outcome]]s of their choices. For instance to [[buy local]] is to choose a whole experience of local suppliers, such as in a [[farmers market]] or [[Slow Food]], that is quite different than the experience associated with [[factory food]] or [[fast food]]. [[Category:Economics]] {{stub}}