What is Search engine optimization?
'''Search engine optimization''' '''(SEO)''' is about making [[website]]s and other forms of online presence appear higher in search results when someone searches for a term.<ref>{{Cite web|title=search-engine-optimization noun - Definition, pictures, pronunciation and usage notes {{!}} Oxford Advanced Learner's Dictionary at OxfordLearnersDictionaries.com|url=https://www.oxfordlearnersdictionaries.com/definition/english/search-engine-optimization|access-date=2020-10-18|website=www.oxfordlearnersdictionaries.com}}</ref> The search term is called a ''keyword''.<ref>{{Cite web|title=keyword noun - Definition, pictures, pronunciation and usage notes {{!}} Oxford Advanced Learner's Dictionary at OxfordLearnersDictionaries.com|url=https://www.oxfordlearnersdictionaries.com/definition/english/keyword|access-date=2020-10-18|website=www.oxfordlearnersdictionaries.com}}</ref> The results of the search are displayed in the [[search engine]]'s results pages (SERPS) such as those given by [[Google]], Bing, [[Yahoo!]] and others. Other terms used to describe search engine optimization are [[internet marketing]] and search engine marketing.<ref>{{Cite web|title=Keywords: Definition - Google Ads Help|url=https://support.google.com/google-ads/answer/6323?hl=en|access-date=2020-10-18|website=support.google.com}}</ref> == On-page SEO == On-page SEO, or on-site SEO, is optimizing [[Webpage|web pages]] for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), [[HTML]], system, CSS, internal links, outbound links, and more. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own ''“How Search Works”'' reports that, ''“The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”.'' ==