What is Microbrand watches?
'''Microbrand watches''' are [[Wristwatch|wristwatches]] made by small, independent watch companies. <ref>{{Cite web|last=M|first=Shony|date=2023-04-16|title=Microbrand Watches: What You Need to Know -|url=https://microbrandwatchworld.com/editor/microbrand-watches-what-you-need-to-know/|access-date=2024-02-03|website=Microbrand Watch World|language=en-US}}</ref><ref>{{Cite web|last=Stacey|first=James|title=In-Depth: Understanding The Rise Of The Microbrands|url=https://www.hodinkee.com/articles/understanding-the-rise-of-the-microbrands|access-date=2024-02-03|website=Hodinkee|language=en}}</ref> == History == Microbrands, synonymous with the microbrand watch industry, also refer more broadly to small-scale brands recognized primarily in niche communities and among [[Hobby|hobbyists]]. The inception of microbrands occurred in the early to mid-2000s,<ref>{{Cite web|title=What defines a Microbrand Watch Company - Borealis Watch Company|url=https://www.borealiswatch.com/blogs/microbrand-borealis-watch/what-defines-a-microbrand-watch-company|access-date=2024-02-03|website=www.borealiswatch.com}}</ref><ref>{{Cite web|title=A Brief Guide to Excellent Watch Microbrands|url=https://www.insidehook.com/watches/guide-excellent-watch-microbrands|access-date=2024-02-03|website=InsideHook|language=en-US}}</ref> coinciding with the rise of the [[Internet]]. This technological development allowed these brands to distribute their watches directly to consumers through [[e-commerce]] channels, eliminating the need for traditional luxury-associated overheads such as retail locations and extensive marketing budgets.<ref>{{Cite web|title=Microbrands vs. Independent Watchmakers: The Rise of Microbrands|url=https://www.thewatchmuse.com/blog/microbrands-vs-independents|access-date=2024-02-03|website=TheWatchMuse|language=en-US|archive-date=2023-04-06|archive-url=https://web.archive.org/web/20230406222217/https://www.thewatchmuse.com/blog/microbrands-vs-independents|url-status=dead}}</ref> == References == {{reflist}} [[Category:Clocks]