What is Buzzword?
A '''buzzword''' is a [[word]] or [[phrase]] that is made to either [[Summary|summarize]] a complex idea or reconstruct another word or phrase to reflect a particular [[point of view]]. [[Corporation]]s make up buzzwords so that they can [[Advertising|advertise]] stuff better. In this way, a buzzword is a lot like a [[Brand|product name]] or a [[proper noun]]. People can remember buzzwords better than non-buzzwords, which is why its good for advertising. <br /> Example: [[Multimedia]] has been a buzzword in the computer industry for years. ==References== * {{cite journal|last=Cluley|first=Robert|date=11 January 2013|title=What Makes a Management Buzzword Buzz?|journal=Organization Studies|volume=34|pages=33–43|doi=10.1177/0170840612464750|s2cid=143649572}} * {{cite journal|last=Collins|first=David|date=2000|title=Management Fads and Buzzwords: Critical-Practical Perspectives|publisher=Psychology Press}} * {{cite journal|last1=Hallgren|first1=F. M.|last2=Weiss|first2=H.|date=1946|title='Buzz words' at the 'B School'|journal=American Speech}} * {{cite journal|last= Loughlin|first= Michael|date= May 2002|title= On the buzzword approach to policy formation|url= https://archive.org/details/sim_journal-of-evaluation-in-clinical-practice_2002-05_8_2/page/229|journal= Journal of Evaluation in Clinical Practice|volume= 8|issue= 2|pages= 229–242|doi= 10.1046/j.1365-2753.2002.00361.x|pmid= 12180370}} {{Propaganda}} [[Category:Rhetoric]] [[Category:Figures of speech]] [[Category:Terminology]] {{stub}}