What is Mystery shopper?
'''Mystery shopping''' (or '''mystery customer''') is a [[management]] tool used to find out how [[customers]] are being treated. Retail [[Company|companies]] use it to get an idea about how their branches are being managed and operated. Also [[franchise]] chains use it to make sure franchisees are keeping to the agreements made with the parent company. The idea is to get information which is otherwise hard to obtain. [[Quality]] of [[Service (economics)|service]], or compliance with regulations and/or agreements are what is often investigated. A company hires a person to be a [[customer]]. The company being evaluated does not know who the mystery shopper is. Mystery shoppers perform specific tasks such as buying a product, asking questions, registering complaints or behaving in a certain way. Afterwards, they provide detailed reports or feedback about their experiences. [[Category:Commerce]] {{stub}}