What is Consumer behaviour?
'''Consumer behaviour''' or '''behavior''' is a study on how [[Consumer|consumers]] behave when they are buying a [[Product (business)|product]]. It includes studying their [[Emotion|emotions]], [[lifestyle]], and [[personality]] and how it affects their buying behaviour. == Factors == There are many factors that affect consumer behaviour. These include: * [[Culture]] - This talks about the general culture or overall culture of a group of people. * Social factors - This talks about the behavior and culture of small groups such as their family and friends * Personal factors - This talks about their age and what they can afford to buy. * [[Psychology|Psychological factors]] - This talks about what they believe in, their [[motivation]] and their [[attitude]]. [[Category:Marketing]]