What is Uses and gratifications theory?
The '''Uses and gratifications theory''' is a theory by Blumer and Katz. It states that different people watch [[television]] and [[movie]]s for different reasons. There may be somebody who will watch a [[romantic comedy]] so that they can put themselves in the shoes of the characters and feel love. Somebody may watch ''[[Breaking Bad]]'' so that they can join in with social conversation relating to that topic. It may be said that you would watch a television for escapism so that you forget the stress or normal life. [[Category:Psychology]]