What is Lester Wunderman?
'''Lester Wunderman''' (June 22, 1920 – January 9, 2019) was an American advertising executive. He was born in [[New York City]]. Wunderman was known as the creator of modern-day [[direct marketing]]. He also created the magazine subscription card, the [[toll-free]] [[1-800]] number and loyalty rewards programs. He was added into the [[Advertising Hall of Fame]] in 1998. Wunderman died on January 9, 2019 at the age of 98 in New York City.<ref>{{cite web|url=https://www.adweek.com/agencies/lester-wunderman-direct-marketing-pioneer-and-original-mad-man-dies-at-98/|title=Lester Wunderman, Direct Marketing Pioneer and Original 'Mad Man,' Dies at 98|website=Adweek.com|access-date=12 January 2019}}</ref><ref>{{cite web|url=https://www.wunderman.com/news/lester-wunderman|title=Lester Wunderman Passes Away at 98|website=Wunderman.com|access-date=12 January 2019|archive-date=12 January 2019|archive-url=https://web.archive.org/web/20190112150108/https://www.wunderman.com/news/lester-wunderman|url-status=dead}}</ref> ==References== {{reflist}} ==Other websites== *[http://cdm16028.contentdm.oclc.org/cdm/compoundobject/collection/p15324coll10/id/35597 ''Art of the Dogon: selections from the Lester Wunderman collection''], an exhibition catalog from The Metropolitan Museum of Art Libraries (fully available online as PDF) {{US-bio-stub}} {{DEFAULTSORT:Wunderman, Lester}} [[Category:1920 births]] [[Category:2019 deaths]] [[Category:American inventors]] [[Category:Businesspeople from New York City]]