What is Lee Rafkin?
'''Lee Rafkin''' is a branding expert, marketing strategist, communications professional and CEO of Rafkin Brand Consulting, a boutique consulting firm based in New York City and founded in 2002.<ref>{{Cite web|title=Rafkin & Company Rebrands for the Future|url=https://news.marketersmedia.com/rafkin-company-rebrands-for-the-future/88988340|access-date=2023-06-15|website=news.marketersmedia.com}}</ref> == Early Life & Education == Lee Rafkin was born in Brockton, Massachusetts, the youngest of four children. He graduated magna cum laude with a degree in International Relations from Brown University in Providence, RI. He earned an MBA with honors in marketing from the Kellogg School of Management at Northwestern University in Evanston, IL. He also studied at the [[London School of Economics]] and as a Rotary International exchange student in [[Rio de Janeiro]], [[Brazil]].<ref>{{Cite web|title=Rafkin & Company Rebrands for the Future|url=https://news.marketersmedia.com/rafkin-company-rebrands-for-the-future/88988340|access-date=2023-07-19|website=news.marketersmedia.com}}</ref> == Career == Rafkin has over 25 years of experience as a brand manager, CMO, start-up co-founder, senior executive at large global brand consulting firms, and as founder and CEO of his own brand consulting practice. Rafkin Brand Consulting serves clients in the media, advertising, entertainment, technology, health care, consumer brands, financial services, higher education, and nonprofit sectors, among others.<ref>{{Cite web|title=Rafkin Brand Consulting - Crunchbase Company Profile & Funding|url=https://www.crunchbase.com/organization/rafkin-brand-consulting|access-date=2023-07-19|website=Crunchbase|language=en}}</ref> Rafkin has held senior management and practice leadership roles at global brand consulting firms Futurebrand (IPG), Siegel+Gale (Omnicom), and Consumer Dynamics (Independent).<ref>{{Cite web|date=2023-05-15|title=The Great Equalizer|url=https://oohtoday.com/the-great-equalizer/|access-date=2023-07-19|website=OOH TODAY|lang