What is Berlei?
{{Infobox brand|name=Berlei|currentowner=[[Hanesbrands]]|website=https://www.berlei.com.au/|introduced={{start date and age|1917}}|type=[[Lingerie]]|logo=Berlei logo 2017.svg}} '''Berlei''' is a [[Trademark|brand]] of women's [[underwear]] and in particular [[bra]]s and girdles .<ref>{{cite web |url=http://www.superbrands-brands.com/volII/brand_berlei.htm |title=Superbrands |archive-date=2008-04-18 |publisher=Superbrands Pty Ltd |archive-url=https://www.webcitation.org/5XAAua4mr?url=http://www.superbrands-brands.com/volII/brand_berlei.htm |access-date=2008-07-07 |url-status=dead }}</ref> The brand started in [[Australia]] in [[1917]] <ref>{{cite book | last = Clune | first = Frank | title = Saga of Sydney | date = 1961 | location = Sydney, Australia | pages = 437–440 }} </ref> .<ref>Australian trademark #21931 </ref> Berlei bras are now sold worldwide by [[Hanesbrands]]. The name came from that of the firm's founder, Frederick R. Burley, who felt that his name as normally spelled was not appropriate to his products. Berlei Limited was one of the first Australian companies to expand outside Australia.<ref>Clune, page 439</ref> Berlei ([[New Zealand]]) Limited was incorporated in 1923 and Berlei ([[United Kingdom|U.K]].) Limited was organised in 1930. ==References== {{reflist}} {{stub}} [[Category:Clothing companies of Australia]] [[Category:1917 establishments]] [[Category:1910s establishments in Australia]]