What is Puma (brand)?
{{Infobox company | name = Puma SE | logo = Puma-logo-(text).svg | logo_caption = | image = Zeppelinstraße 2 Herzogenaurach 03.JPG | image_size = 260px | image_caption = Puma headquarters in [[Herzogenaurach]], [[Germany]] | type = ''[[Societas Europaea]]'' | traded_as = {{FWB|PUM}}<br/>[[MDAX|MDAX Component]] | founder = [[Rudolf Dassler]] | area_served = Worldwide | key_people = François Pinault ([[Business partner|Partner]] & [[President (corporate title)|President]]) <br> Robyn [[Rihanna]] Fenty ([[Business partner|Partner]] & [[Fashion Designer]]) <br> Shawn [[JAY-Z]] Carter ([[Business partner|Partner]], [[President (corporate title)|President]] of [[Basketball]] & [[Sports]] [[Designer]]) <br> Bjørn Gulden ([[Chief executive officer|CEO]]) <br> Michael Lämmermann ([[CFO]]) <br> Lars Sorensen ([[Chief operating officer|COO]]) <br> Bob Philion ([[President (corporate title)|President]] of [[North America]]) | industry = {{hlist|[[Textile industry|Textile]]|[[Footwear#Footwear_industry|Footwear]]}} | products = {{hlist|[[Footwear]] |[[Apparel]] |[[Fashion accessory|Accessories]] |[[sportswear (activewear)|Sportswear]] |[[Sports equipment]]}} | revenue = {{increase}} [[Euro|€]]5.50&nbsp;billion&nbsp;<small>(2019)</small><ref name=FY2016>{{cite web|url=https://annual-report-2017.puma.com/wp-content/uploads/PUMAGB2017_EN_Consolidated_Financial_Statements.pdf|title=Puma FY 2019|access-date=2019-12-05|archive-date=2017-12-06|archive-url=https://web.archive.org/web/20171206135930/http://d15v13h3408o3u.cloudfront.net/damfiles/default/investor-relations/financial-reports/en/2016/2016_Q4_PRESS-RELEASE_final.pdf-44c8769c6829da94e8dc55dffa81bcbe.pdf|url-status=dead}}</ref> | operating_income = {{increase}} €440&nbsp;million <small>(2019)</small><ref name=FY2016/> | net_income = {{increase}} €262&nbsp;million <small>(2019)</small><ref name=FY2016/> | assets = {{increase}} €4.37&nbsp;billion <small>(2019)</small><ref name=FY2016/> | equity = {{increase}} €1.92&nbsp;billion <small>(2019)</small><ref name=FY2016/> | owne