What is Axe (brand)?
{{infobox brand | name = Axe/Lynx | logo = [[File:AXE logo 2021.svg|240px]] | image = [[File:Large collection of Axe products.jpg|220px]] | type = Grooming products | currentowner = [[Unilever]] | origin = [[France]] | introduced = 1983 | discontinued = | related = [[Dove (toiletries)|Dove]] | markets = Worldwide | previousowners = | trademarkregistrations = | ambassador = | tagline = | website = [http://www.theaxeeffect.com/ www.theaxeeffect.com]<br>[http://www.lynxeffect.com/ www.lynxeffect.com] }} '''Axe''' (known as '''Lynx''' in [[United Kingdom]], the [[Republic of Ireland]], [[Australia]] and [[New Zealand]]) are a brand of [[Personal grooming|grooming products]]. They are marketed more towards younger men. It was inspired by [[Unilever]]'s other brand [[Impulse (body mist)|Impulse]] and was first launched in 1983. Unilever attempted to launch Axe in the rest of Europe but they had to change the name to Lynx because of trademark problems.<ref>{{cite web|url=http://www.businessweek.com/stories/2007-07-01/children-of-the-web|access-date=2014-03-28|title=Children Of The Web|publisher=[[Bloomberg Businessweek]]}}</ref> The company has also run into controversy. Their [[advertisements]] have been criticized for their supposed promotion of encouraging sexual [[promiscuity]] and [[sexism]].<ref>{{cite web|url=https://www.theguardian.com/world/2006/jul/09/paulharris.theobserver|access-date=2014-03-28|title=The Menaissance|work=[[The Guardian]]}}</ref> ==References== {{reflist}} ==Other websites== *[http://www.theaxeeffect.com/ Official website] (Axe) *[http://www.lynxeffect.com/ Official website] {{Webarchive|url=https://web.archive.org/web/20140326103119/http://www.lynxeffect.com/ |date=2014-03-26 }} (Lynx) {{stub}} [[Category:Perfumery]]