What is 4AD?
'''4AD''' is a [[British]] [[independent record label]]. It was started in 1979 by two men who worked at Beggars Banquet, called Ivo Watts-Russell and Peter Kent. It was called '''Axis Records'''. In 1980 the name was changed to 4AD. Musicians who have been signed to 4AD include [[Pixies]], [[Cocteau Twins]], and [[The Birthday Party]].<ref>{{cite web|url=https://www.theguardian.com/music/2013/oct/10/4ad-label-behind-pixies-cocteau-twins|title=4AD: the 'pure' label behind Pixies and Cocteau Twins|first=Martin|last=Aston|date=10 October 2013|publisher=|via=www.theguardian.com|archiveurl=https://web.archive.org/web/20220401001211/https://www.theguardian.com/music/2013/oct/10/4ad-label-behind-pixies-cocteau-twins|archivedate=2022-04-01}}</ref> 4AD is part of the [[Beggars Group]]. ''Facing the Other Way: The Story of 4AD'', a book by Martin Aston about the [[history]] of the label, was published in 2013.<ref>{{Cite web |url=http://4ad.com/news/26/9/2013/facingtheotherwaypublishedtoday |title=4AD - Facing The Other Way Published Today |access-date=2013-12-08 |archive-date=2013-12-01 |archive-url=https://web.archive.org/web/20131201050819/http://www.4ad.com/news/26/9/2013/facingtheotherwaypublishedtoday |url-status=dead }}</ref> ==References== {{reflist}} [[Category:1979 establishments in the United Kingdom]] [[Category:British record labels]]