What is L'Oréal?
{{Infobox company | logo = L'Oréal logo.svg | ISIN = | founded = 1909 }}'''L'Oréal''' is a [[cosmetics]] conglomerate headquartered in Clichy, [[France]], with a presence in more than 130 countries. The company was founded in 1909 by Eugène Schueller as the Société Française de Teintures Inoffensives pour Cheveux. == History == Eugene Schueller became famous as the inventor of the formula for coloring hair. It was his discovery in 1907 of a formula to safely dye hair blond that brought him success.<ref>{{Citation|last=Sergiusz Prokurat|title=Unusual beginnings of well-known companies|date=2015|page=166–184|chapter=The color of money, or a fortune made on hair dyes|place=Warsaw|publisher=PWN|isbn=978-83-01-18186-4}}</ref> By [[World War II]], the company was growing rapidly, thanks to its use of both chemical innovation and extensive use of [[advertising]] as a lever for growth. == L'Oréal Group Brands == === Professional cosmetics === * L'Oréal Professionnel * Kerastase * L'Oréal Technique * Matrix * Mizan * Redken * Keraskin Aesthetics * Shu Uemura Art of Hair * PureOlogy === Popular cosmetics === * L'Oreal Paris * Garnier * [[Maybelline]] New York * Softsheen Carson * Le Club des Créateurs de Beauté * Gloria Vanderbilt Perfumes * Harley Davidson Perfumes === Selective cosmetics === * Biotherm * Cacharel, [[Giorgio Armani]] * Helena Rubinstein * Kiehl's since 1851 * [[Lancôme|Lancome]] * Paloma Picasso * [[Ralph Lauren]] * Shu Uemura * Viktor & Rolf * Diesel * Lanvin * Guy Laroche * Yves Saint Laurent * Stella McCartney * Boucheron * Oscar de la Renta * Ted Lapidus * Jacques Fath * Yue Sai * Martin Margiela House * NYX Cosmetics === Active cosmetics === * Vichy Laboratories * La Roche-Posay * Skinceuticals * Other * Sanofi * Roger & Gallet * Ombrellas * Cerave * Decleor === The Body Shop === * The Body Shop (the brand has not been part of the L'Oréal group since 2006) == Employeers of L'Oréal == * [[Kate Moss]] * [[Andie MacDowell]] * [[Beyoncé|Beyoncé Knowles]] * [[Penélope Cruz]] * [[Milla Jo