What is Adidas?
[[File:Adidas.svg|thumb|right|250px|Official logo]] '''Adidas [[Aktiengesellschaft|AG]]''' is a major [[Germany|German]] sports apparel manufacturer, part of the Adidas Group, consisting of [[Reebok]] sportswear company, [[Taylormade]] golf company, [[Maxfli]] golf balls, and Adidas golf and is the second largest sportswear manufacturer in the world.<ref>http://www.adidas.com/us/</ref> == History == Adidas was founded in 1948 by [[Adolf Dassler]]. The title of [[Trademark|brand]] was named after the founder (Adi from Adolf das from Dassler). A year later, the basic form of Adidas logo Three stripes was made. Adidas products are still being made today. The Adidas group makes 600 kinds of shoes and 1,500 kinds of clothings every season. == Logos == Adidas has three types of logos, which are [[originals]], [[sports performance]], and [[sports style]]. Each type follows the product design concept and shared inspiration. They imply the features of lots of products. == Originals (Trefoil or Heritage)== Adidas heritage line shows the combined design of [[sportism]] and [[lifestyle]]. With retrospecting 60s, products including clothes, shoes, bags, and other fashion items are reappearing. Heritage’s logo [[Trefoil]] was developed based on the three stripes in 1971. With crossing the tree stripes which symbolize [[diversity]] of brand, the unique characteristic of logo is expressed [[geometrically]]. This was an innovation in the existing logo. == Sports performance== Sports performance line shows the goods which contains its [[self-esteem]] as a professional sports brand. The logo with three stripes has been used constantly. And, in 1997, Adidas‘ creative director [[Peter Moore]] renobated the type. He wanted to keep important meanings of old one, but at the same time he needed new logo which can be applied to the [[modern]] design. From his hand, three stripes became to mean a [[mountain]] which symbolizes a [[challenge]] and an [[accomplishment]]. And the parallel lines of stripes express gradually the brand's g