What is Infomercial?
[[File:Production photo - 1949 filmed for television infomercial - Papa Bernard, Vita-Mix Blender, Natural Foods Institute.jpg|thumb|Papa Bernard, in an infomercial for a [[blender]], shown in 1949. This was one of the first informercials. ]]{{No sources}} An '''infomercial''' is a kind of [[advertisment]]. An infomercial is similar to a regular [[TV]] program, but it wants to promote a [[Product (business)|product]] or service. The word is made of two parts, ''information'' and ''commercial''. Very often there's a way to directly respond, like a [[toll-free telephone number]], or [[website]], where the items can be ordered. Informercials are designd to produce a direct response, that can be measured. They are often pre-recorded. They are shown when there are few people watching television, for example during the night. == Properties == Informewrcials usually have the following properties: * They are relatively short, common lengths are 15 or 30 minutes * They say that the own product either has unique features, or is much better than the [[Competition (economics)|competition]]. When the own product is compared, the other products are often shown in a very negative way. * Very often [[Testimonial|testimonials]] are used. These are statements of people who bought the product, and who tell how happy they are with it. * They show people using the product. * In order to make people bbuy the product right away, there are deals where they will get some extras for free. {{Stub}} [[Category:Television]]