What is Max Keith?
'''Max Keith''' was a German businessman who invented [[Fanta]] during [[World War II]] in [[Germany]].<ref>{{Cite book|url=https://books.google.com/books?id=i1g4DgAAQBAJ&pg=PT178|title=For God, Country, and Coca-Cola|last=Pendergrast|first=Mark|date=2013-05-14|publisher=Basic Books|isbn=978-0-465-04699-7|language=en}}</ref> == Discovery of Fanta == When he was 30 years old, he worked at a German subsidiary of Coca-Cola in 1933. Sales of Coca-Cola in Germany rose from 100,000 cases in 1933 to over 4 million cases in 1939. Because of the [[Allies of World War II|Allied]] blockade, Coca-Cola GmbH was unable to get Coca-Cola syrup during World War II. The supply of regular Coca-Cola ran out in 1942. To keep the plant in operation, Keith developed a fruit flavored drink made from apple fiber, left over from cider pressings, and [[whey]], a byproduct from cheese manufacture, creating Fanta.<ref>{{Cite web|url=http://www.culinaryarts360.com/index.php/history-of-the-soft-drink-fanta-30762/|title=History of the Soft Drink Fanta by The Historian {{!}} Culinary Arts 360|date=2014-10-06|archive-url=https://web.archive.org/web/20141006095402/http://www.culinaryarts360.com/index.php/history-of-the-soft-drink-fanta-30762/ |access-date=2020-04-10|archive-date=2014-10-06 }}</ref> Fanta sold three million cases in 1943, sustaining the firm's business in Germany. In 1945, at the last stages of the war, Keith was ordered by a German general to rename the subsidiary, but he refused. The general was killed in an air raid before any action was taken against Keith.<ref>{{Cite web|url=https://www.snopes.com/fact-check/the-reich-stuff/|title=Fanta and the Nazis|website=Snopes.com|language=en-US|access-date=2020-04-10}}</ref> == References == <references /> <br /> {{DEFAULTSORT:Keith, Max}} [[Category:German inventors]] [[Category:Year of birth missing]] [[Category:Year of death missing]]