Greta Gerwig Director of Little women and Lady bird did a great job directing movie Barbie. I did not own or play with barbie dolls. Made the whole concept of Barbie very enjoyable and motivational for women in general .Margot Robbie is perfect as Barbie, beautiful in appearance, perky by nature. After stepping into reality , Barbie meets strong women ..different Barbie.. There is a Barbie with different labels... women in all fields. Conventional ordinary Barbie is not ordinary anymore. The movie is 1hr 54 minutes. In the beginning it is all about beautiful Barbie and then a beautiful twist to the story with planet earth having Barbie in all aspects and professions of life. I thoroughly enjoyed Ken ( excellent lovable Ryan Gosling) wanting Barbie and seeking for conventional Barbie in now matured Barbie Margot Robbie. Fun, great movie with lots of lessons for empowering women and teaching little girls to step out of beautiful fake kitchens and playhouses and feeding dolls. New dimension to womanhood is beautifully embedded in impressionable brains of little girls and teenagers rushing in pink clothes to feel like Barbie. Great job , Greta Gerwig. Adorable perfect Margot Robbie as Barbie who steps out of conventional type cast beauty. Excellent ensemble.