Marvel owns the most anticipated film sagas of the year, we already know that. The problem is that the big bosses at Disney know that too, and are taking advantage of it to profit more and more, without the proper commitment to us, the fans.

In "Doctor Strange in the Multiverse of Madness" we are presented with a "camouflage" beautiful to look at, making, perhaps, the most fanatical fans or the disconnected ones not realize the real catastrophe that is this movie. Benedict Cumberbatch (Doctor Strange) delivers once again what is expected, nothing too much but maintaining his standard of quality, Xochitl Gomez (America Keys) and Benedict Wong (Wong) have a simple performance, which is not horrible but goes unnoticed for sure, even more if we consider the poor use of their characters. With Elizabeth Olsen (Wanda) we have the highlight of the movie, with an exquisite performance that, with the help of director Sam Raimi, gave the movie a fearful content, making me really afraid of the Sorceress in some moments, once again Elizabeth Olsen is magnificent!

And it is with Sam Raimi himself that the second and last positive point of this film occurs: the personality imposed in the script.

Unlike many directors and employees of Marvel, Sam Raimi does not bend to the gears and standards imposed by Marvel itself, the film has the director's face and he takes advantage of the freedom given to him, giving the film more horror, making us often question the film's rating.

But even with this "freedom", Raimi can't escape Marvel's clichés and clichés in certain moments, as well as all Marvel's films. They treat us like loyal and comfortable customers who always want more of the same, without surprises or contradictions.

As one character in the film herself said, "In the Multiverse there are solutions to all problems." And that's exactly what Marvel seems to be doing and enjoying, taking advantage of the immensity of this universe and serving the fan with everything he has always wanted, even if this requires sacrificing excellence and often consistency. It seems to me a desperate search for screams and applauses (well, we all know this means more profit) without caring about the quality of the films, after all, when everything is possible, nothing else matters.

In the feature film, at key moments, the search for screams and applause is explicit, trying to recreate what once worked in "Avengers: Endgame" and "Spider-Man: No Way Home". However, this time, without the narrative coherence and excellence seen before, ending up in just a simple search for acclaim (which unfortunately was met, after all the audience goes into delirium in scenes where my only reaction was "What's going on here?").

In an attempt to present us with a Multiverse of "craziness", it actually just shows how disappointing this adventure can be, giving us only a glimpse of what could have been, impressing us with such different and chaotic universes (after all, who hasn't fallen in love with the Ink universe moment or the comic book one?), But in the end we are faced with the comfort zone and nothing out of the norm, an "ordinary" universe where the big differences are in the smallest details (walking on red and pizza balls, really?).

At all times in the film, people are placed to explain what is happening, as if they were "chewing" the information so that we don't have to think too much; at every moment someone always tells us where everyone is, how they got there, and how to find a way out. When something important happens, there is always someone willing to explain what happened in detail, as if they were explaining it to an unsuspecting colleague, even if they were explicitly explaining it to us, the spectators.

The CGI tries to camouflage all this by showing us beautiful art and universes, and I confess, watching it in the cinema was really a beautiful experience, however, even in its only attempt to enchant us, Marvel fails, for some times it was possible to see the green background without any effort.

The first arc of the feature was one of the worst movie starts I have ever seen, simply chaotic but not in a good way, in a disorganized and uncontrolled way, you barely know what is going on and what do you know? Not even Marvel themselves knew, they just crammed in a bunch of baseless information and dumped it in our faces with the premise of the "Multiverse of Madness". Now, Madness is one thing, Sloppiness is another. We don't even have time to empathize with America, she just shows up needing help, and that's all she needs for Strange to defend her to the death. After all, who wouldn't give their life, their house, their temple, and their sanity to a girl you just met, who you can't trust, whose only arguments are "I need help"? I honestly didn't care about the girl during the whole movie, I thought Wanda could do whatever she wanted with her.

Speaking of Strange, here we see a really strange case, after all, who is he really? The Doctor Strange from movie 1? The one from Infinity War? The one from Spider-Man? Or the one we have just been introduced to? I was confused, they don't look like the same person to me, did Marvel simply ignore the continuity of a person's personality just to fit into their disjointed scripts? Well, the answer is yes, Steven Strange unfortunately doesn't follow his personality because even they don't know how he should act in situations anymore. But then you will say "People change with time", Ok, we agree on this, but the situation clearly is not that, our dear Doctor is taking different decisions in each movie he is in, in a way that makes me question what happens between one movie and another for him to change so much.

But let's talk about the main premise of hero movies, the fights! E... They are disappointing, unfortunately. The battle scenes are almost dynamic at times, but they don't work, because for the most part it's two mages face to face, fighting at a distance with spells, where the only action is them making faces and mouths.

And I won't even comment much on what everyone, even the most ignorant, realized, the poor humor of the feature, gee, it brought me a feeling of shame in certain scenes, it seems that it was thought by a child of 7 years, jokes totally lame and placed in horrible moments, it hurts.

In summary, the movie is a cluster of random characters making jokes and whining while fighting in weak fights covered in CGI and special effects, where their only effort is to make a bad face.

The post-credit scene placed for only one purpose: to show that there is more to come.

And it works, we understand and wonder about what may come next, but even this scene behaves in a similar way as the whole movie, running too fast and for no reason, Steven doesn't even wonder if he should trust or not, just more information dumped in our faces.

It seems to me like a bad joke from Marvel to us, they don't care anymore about the quality of their movies, they make everything fast and fill it with fan service just to cheer and ignore the quality that it should have, after all, only the final movies should be really good right? Once again they take advantage of the fanaticism and idolatry previously conquered and abuse it to gain more profit, filling the movie with effects, non-stop fighting and uncontrolled fan service.

Marvel is worrying a lot more about selling than convincing!