30 minutes of messing about trying to be Deadpool, before it settles down and gets on with the story. Product placement is annoying and intrusive and interrupts the flow of the film. The story is predictable but the concept is fun. The action is big and loud and lacks excitement while the cast are good and do as well as they can with what they've got. It was entertaining as a popcorn flick. I think it could be more and, strangely, want to see a second film. It could become an action equivalent to Fast and Furious.