Ok, I get that they want to introduce the character and give it an arc. But that didn't happen for Hulk (In an "Avengers" scheme, although it should have) and it sure as hell wasn't necessary for this one. The movie was WAY too long, boring and just redundant. Everything past the 30 minute mark was just a waste of time and money. They grossly overplayed the "African" aspect and it just felt like it was shoved in your face in every single chance they got. Hell, even Ross (Martin Freeman's character) felt to be forced to recognize and be a part of the "tribe". As a huge Marvel fan, I was incredibly excited to see this, see the universe expand. But I was hugely disappointed. The only thing I can commend in this movie are the visual effects and the music. Loved them.