It was really bad. Mostly meaningless dialogue and very little action. I came to watch Iron Man, not people do nothing but talk. The movie was boring, Mickey Rourke was a miscast, and Whiplash's motives are super cliché.

It's amazing that the same guy directed both Iron Man and Iron Man 2, considering the former was a masterpiece and the latter sucked.

The only good things in this movie are the Monaco fight scene and Black Widow and War Machine's scenes. Everything else was bad.

Tips for improvement: They should've cut the dialogue time and unnecessary scenes. They also should've cast someone else as Whiplash and add another action scene to give us a break before cutting back to more useless dialogue.