I expected more with all the hype. The opening scene was slightly creepy. After it was over, my 8.5yr old daughter said "it made no sense!" I'm particularly glad that when the male and female sexual parts (pen. And vag.) and gonad were mentioned in the same sentence that she did not ask us what that meant. I know it's PG-13 but this was marketed to kids and you know it. 13 year olds don't play with Barbie's! It seemed like a movie-long, gimmicky commercial for Mattel to sell more Barbie merch. The costumes were lovely. It was never shown how they transitioned in and out from some other worldly Barbie land onto earth. It was not for us and my daughter loves fashion design. She takes scraps of fabric and wraps clothes on her Barbies. So she likes them and this movie was a let-down for her.