I'm not exactly sure I get the hype, but this movie felt pretty sub-par. I'm not an extremist who thinks films should have a cult format, I do enjoy big production, though blockbusters have seen better days. They basically put together some comic book heroes of some sort and tried to come up with a reasonable explanation for having them all participate in the newest world/New York saving.

Not a good idea, the rushed pace to make every character fit the length is easily noticed. I'm no super-hero expert - quite the opposite - but I'm pretty sure Scarlett Johansson's past doesn't involve two parents made of stone, so I'd argue her acting is not at its finest.

Not that the script helps. Hollywood makes amazing stuff, but its stigma of being shallow, focused on silliness can be entirely summarized in this particular movie. The cheesy lines aiming for climatic humor, the grand scale explosions, lots of well-known names in the cast. Nothing really stand out because nothing has sufficient time to shine, everything feels cramped.

Destruction on this scale demands a villain with capital V. Loki is never that guy. With the exception of a scene that turned out to be faked, with Johansson's character, he never looks threatening. It's hard to tell where everyone came about, even the main antagonist himself, because every few minutes a new super-hero pops up on screen.

The effects are top-notch after all. Expected from a blockbuster of this magnitude. This might appeal to hardcore fans of comics, but I can't see how anyone would enjoy it beyond that. Even at being a dumb action movie it does a pretty awful job.