Hollywood spends a great deal of money to advertise their releases and products, as such I'm am certain that many dollars are spent to advertise and promote on social media and other mediums.

That being said, several of the outrageously high ratings are from people who say wait to watch all episodes before eating low, yet they rated very high with only a couple episodes out. Seems a bit sketchy to me!

Regardless, LOKi is a bit boring, somewhat predictable, and tries to cram a lot of conceptual far fetched stuff into this, making the story unrealistically complex, but the actual action does not live up to the writers vision, leaving everyone waiting for more!

It may get better it may not, but I will tell you the most solid powerful thing about LOKI is the closing credits music!