Perhaps it's because the dystopian survival horror has been done to death of late, or maybe it's because John Krasinski's vastly superior and similarly themed A Quiet Place is still fresh in the mind, but there's something strangely hollow about Netflix's latest smash-hit and water-cooler conversation starter. Bird Box became the inspiration for a series of dangerous YouTube stunts that resulted in the social media platform issuing a warning to anyone thinking about taking part in the 'Bird Box Challenge', but sadly, given the film's potential, this is perhaps all it will be remembered for in the years to come. All the pieces are in place for a tense 90 minutes, but Oscar-winning director Susanne Bier's film plays out over a mostly dull 2-and-a-bit hours, with little more than two memorable set-pieces and a strong central performance from Sandra Bullock to hold it all together.

Like an uneasy blend A Quiet Place and The Happening, the planet has been overrun by a mysterious force that causes people to go insane and commit suicide. While the family of Krasinski's memorable horror were forbidden to make any sounds, the players in Bird Box aren't permitted to see. Just one glance at the unknown creatures stalking the streets will cause their eyes to turn a murky purple and instantly seek a way of ending their own life, and when we first meet Malorie (Bullock), she is about to embark on a dangerous journey down river with two children in the hope of locating a sanctuary they heard about over a walkie-talkie. Flash back five years, and the pregnant Malorie witnesses the collapse of society first-hand, as a routine car ride back from the hospital turns into a mindless bloodbath. She escapes into the home of shouty misanthrope Douglas (John Malkovich), and is forced to hole up with a bunch of genre archetypes (played by Trevante Rhodes, Jacki Weaver, Rosa Salazar, BD Wong and Lil Rel Howery, amongst others).

With the doors locked and the windows covered up, it seems like Malorie and her new friends have it made. But for reasons never entirely explained, the creatures don't drive everybody to suicide. If you're crazy, you are instead driven to expose those lucky enough to be hiding out to the mysterious force. It might be an attempt to keep things cryptic, or it may be sheer laziness, but the rules of the game remain frustratingly unexplained. These creatures - who we never see - sometimes announce their presence with a gust of wind, and sometimes not. One person infected will immediately jump out of a window, but another will take minutes to turn, allowing them time to say something meaningful before they croak. The monsters clearly possess the power to move objects, so why don't they at least try to enter homes? We are left to fit the pieces together ourselves, but very little adds up. The likes of Night of the Living Dead and Assault on Precinct 13 sustained a bristly atmosphere by making us care about the characters, but reliable actors like Rhodes and Malkovich are never allowed to be anything more than 'love interest' or 'annoying right-wing nut'. It isn't all bad - one set-piece involving a short car ride to get supplies with only a SatNav computer screen to guide them is wrought with tension - but in the wake of A Quiet Place, which understood the mechanics behind what makes an effective survival horror, Bird Box feels like a missed opportunity.