I realise that I am hardly the target audience of this movie, but even so, slogging trough the movie I am baffled as to what the appeal is? There must be something with all the money it made at the box office, right? I haven't read any other reviews yet so as not to spoil my own impression of the movie.

I've waited for the home release and I will admit, I fell asleep a couple times and am not compelled at all to rewatch the movie any time soon.

There are some visual gags and some good jokes but I felt like those kind of ran out in the first 20 minutes or so. Once you get pass the novelty of the movie, what else is there? Not much in my opinion. The only thing that could hold my interest was Ken and his subplot, but the things happening around and to Barbie I couldn't care less about. The movie didn't make me care at all about anything that happened and as such left me bored and looking at my watch. The ending scene I pretty much fast forwarded. If there was supposed to be any kind of emotional response, I detected none. Is I said, sure, I am not the target audience but the movie being so successful I expected at least something other than boredom. My only emotional response I guess is sadness, because of the inevitable copycats and sequels that will try and leech of the success of Barbie, which isn't any good in the first place.

Edit: In hindsight I reviewed my rating and gave a bit more, because days later stuff like the Mojo Dojo Casa House, or I'm just Ken just stuck with me more than I like to admit so there are memorable things and as I said, the opening of the movie is indeed fun. I still think they ran out of ideas and weren't sure how to end things and as such would be weary of a sequel given that there weren't enough ideas for a single movie IMO.