I'm so glad to see other negative comments about this film. I saw it with my wife and her sister. After it was (finally) over, we all admitted that we wanted to leave the cinema after about 10 minutes, but had stayed because we assumed the others were enjoying it.

Utter crap, boring, almost no plot, Bill Murray plays himself, being bored, which I can only assume he was!

The scenes where he is making the Whisky commercials were presumably meant to be ironic - I think they represent where his career should be, and will be after this film.

To steal from The Simpsons - You Stole 90 Minutes of My Life, And I Want Them Back!