I did not give it a 10 because I expect Ashutosh Gowariker to do even better in the near future!This is a very good movie in my opinion. I must have seen it three times already since 08/05 and I have always appreciated a lot. First, I liked the songs, then the story and the last time, I really enjoyed everything! This is the story of Mohan, a NRI, top scientist who works for NASA and who is feeling homesick. He is longing for his native India, so... he goes back on a trip. And he takes us along. That gives us an opportunity to visit India( or part of it);to appreciate the beautiful sceneries and to meet very charming and friendly villagers: The People! Mohan is played by the handsome Shah Rukh Khan, funny, witty and adorable as always.The rest of the cast is awesome. The songs are very catchy and well acted as often in Bollywood. Although they are in Hindi, they stay in you very easily. I am sure that this movie will appeal to all the NRIs who have left India, but also to all the viewers who enjoy Bollywood cinema. Finally, anyone who wants to see great entertainment will be happy with this movie and might end up buying the soundtrack CD (like me!). It's worth it! yeh jo des hai tera, swades hai tera...Come on, sing along!