Based purely on having come out of one film and planning to see whatever fit in next, I went to see "Barbie" this weekend. There was much I enjoyed about it, but I'd have loved to have know less about it heading in.

Having previously lived a joyous and perfect life in Barbieworld, stereotypical Barbie (Margot Robbie) starts to have intrusive thoughts about her own mortality, she discovers cellulite on her legs and her feet go flat. Having visited weird Barbie (Kate McKinnon) who explains that to cure these issues, she must travel to the real world and bond with her owner. Ken (Ryan Gosling) only experiences his worth when he's seen by Barbie and, whilst not invited, accompanies her on her adventure. Whilst Barbie learns that her assumptions about Barbie's positive effect on the real world aren't at all accurate, Ken discovers a concept that can revolutionise his life, the patriarchy.

I am far from the first person to comment that "Barbie" is much cleverer, grown up and subversive than it might have been expected to have been, in the hands of other film makers. Gerwig though, constructed a tale that manages to be a love letter to Mattel's iconic character, an honest appraisal of the same characters legacy, a treatise of the position of women in the world, a considered look at male relationships and funny comedy at the same time. It set design and cinematography are great, as are the performances from a surprisingly Anglo-centric cast.

Why haven't I scored it even higher then? Mostly it's my fault, the film has been so dissected and meme-field on Twitter that, even though I wasn't actively looking for it, I knew many of the beats and surprises before I saw the film. I thought that perhaps the films songs could have been a touch better, I know people like them, but I can't really remember any of them just a couple of days later.

I'm annoyed, but not surprised that the lesson Hollywood seems to have immediately taken from this is not, lets let interesting and varied filmmakers have carte blanche to turn properties into interesting films, but instead it's "movies about toys!". I'm bracing for the wall of garbage to come, but I hope we don't forget that, as with "The Lego Movie" you can have a real success with a property if you believe in the creative teams.