According to Wikipedia, Nick considers the target demographic of Avatar to be 6-11 year-olds. As an 18 year old who has watched the entire show, and who is eagerly awaiting the next episode, I have to wonder what they are thinking. The show features a diverse array of characters, each with story, issues, and flaws. The development and maturation of the younger characters as they encounter a world in crisis and interact with each other is evident throughout the show and is well executed. The world of Avatar draws heavily from various Asian cultures to create an environment for the story that, if not entirely original, is fully realized and feels like a real place with real history and culture. The effects of elemental bending and spirit entities on the societies of Avatar are well thought-out and serve to distinguish Avatar from other Asian themed shows, giving it a unique feel (it is definitely not Anime). The creators clearly strive for realism, in both the fight scenes and in the world the characters inhabit, though blood, swearing, and graphic deaths are notably absent, since it is supposed to be a kid's show. For example, The creators consult with a martial arts expert on every episode to precisely determine how bending moves should look, based on selected real styles. Also, All writing is done in Chinese calligraphy by consultation with an expert. The people who make Avatar have managed to create a story that, while especially suitable for younger people, has elements that resonate with all age groups. Overcoming difficult situations, trusting others and yourself, the necessity of self-discipline and effort, and the value of moderation and balance are central themes in the show. I don't want to include any spoilers, so suffice it to say that the plot is compelling as well. I should also mention that the show is frequently hilarious. There is frequent use of humor, but it rarely detracts from other aspects of the show, and generally only adds to the story's quality.