It has truly come to the point where movies are no longer movies, only tools for making money. The "Amazing" Spider-Man is a perfect example. Leaving aside the problems in adapting the characters and stories for a transition in medium from comics to film, the movie simply doesn't work as anything but a marketing campaign. The makers of the film are clearly depending upon the viewing population's willingness to go see the sequel (already in progress), if not multiple sequels, in order to see a real story unfold. Any story that the movie does present is developed through abrupt and sloppy plot transitions, and so much is packed into the available 135 minutes that even a lifelong comic fan will leave the theater wondering who the characters were. The swinging effects were amazing, but of course, if you add money somewhere you must subtract it from somewhere else, and the effects for the Lizard were mediocre at best. My advice is to save this movie for Bad Blockbuster night on the couch, once it hits the redbox.