The campaign behind this movie had to be one of the best in film history. No movie ever seemed to be talked about ahead of its arrival more than Barbie, and not just by one group of people (as in Marvel movies or Star Wars etc) but by segments all across society. The excitement for Barbie was almost palpable throughout the country -- a brilliant campaign.

The movie itself? Blah. It has some imagination and some fun scenes, but all in all it's a mush of preachiness and bland action. Some of it doesn't even make sense (like the fight between Alan and the construction workers, which was insanely weird and unnecessary). Margot Robbie is gorgeous and Ryan Gosling has a great body. That's probably the best you can say for a movie that if it had been just half as good as its marketing, would have been wonderful.