Barbie is exactly the movie the trailers promised. Different from what you expect from a toy adaptation but not fully up to the talents of the writers and director involved. An existential comedy for little girls and adults is the best way it can be described. It's very well made with the use of extensive sets and amazing actors in it. Entertaining throughout the movie even if it is mostly predictable. Great message even if it gets preachy a little bit, which surely is going to invite a lot of hate towards it too. It also shows different sides of the kind of issues in our world by juxtaposition. The self-awareness works to a point too. But the constant and blatant toy promotion kind of makes the whole thing almost pointless. I mean, I get it that Mattel only made this so they can sell their toys and was ready for the film to criticise them for the same but do they really have to overcompensate for that like this?