It's very heartening to see how badly Zodiac bombed.

It shows that audiences, even if they can't tell you what's wrong about a movie, can tell hype from quality.

The audience could tell from the trailers how awful this movie would look, and they never fell for the falsity that Jake Gyllenhall is anything other than a Press Relations Creature, an actor whose only claim to stardom is the vast amount of money poured into having articles calling him a "star", placed in magazines, when he is just an OK actor with very little charisma or acting chops.

Yes, the audience recognizes a bad looking film with an uninteresting actor as its lead!!