With this movie Hollywood tried to create something like an independent movie. In my opinion they failed. It's like adding lots of elements people like about independent movies and expecting something meaningful. If you liked this one you should really have a look on some serious movies.

On the other hand it is a good thing they at least tried to create something more meaningful. They tried to create something you could really call art. Maybe they have been out of ideas, maybe they were experimenting and the financial success and it's board recognition are good signs. Just please don't create a movie if you don't really have anything to talk about.