Only the internet/social media generation could find this film "gripping" or "thrilling" or any of the other hyperbolic adjectives I've seen ladled over it like custard over a second-rate pie. The all-done-through-the-internet framework actually slows the film's action down because it's like everything is being relayed to you third hand, like a bad anecdote from a friend of a friend told in a pub. Also, the actual underlying story is so banal and prosaic it make the film feel even flatter and more pointless when you get to the big denouement. It's also full of tokenism and childish red herrings, like hints of drug use/dealing and online predators; it's Dangers of the Web for beginners.

Finally, it seems to be cursed with bad acting. As these actors are perfectly serviceable in anything else I've seen them in, I can only assume the overwrought melodramatic acting was asked of them. Either that or it's something to do with the format because the actors weren't getting either enough interaction with others or it was too fractured into random scenes so they weren't getting continuity. Or maybe he's just a bad director.

I hate to make the comparison, but it has the same amateur feel as The Blair Witch, and I fear it is suffering from the same 'It's innovative so it's fabulous' BS that plagued its reviews. Innovation is only innovation if it improves things. This ultimate orgy of product placement improves nothing. I can only assume it was its potential for advertising revenue and selling it to the 'yoof' (after all they live their lives this way) that got it made. I'd recommend you only bother seeing it if you live your life for social media and you need comforted that you're not missing anything by having no real life at all.