Why the heck they had reinvented the story (like how Parker became Spidey, how uncle Ben died). First one hour of the movie was a rerun of incidents already shown in 1-3 series. The story is full of loose ends (who owns the Oscorp manufacturing company, what happens to the Indian guy, was waiting till the end to know what happened to Parker's parents and still no clue). The effects were also better in the first three series. Liked only two things about the movie - Andrew & Emma's pairing and the very last flight of Spidey. It was definitely an emotion-packed (and repeats-packed) movie but I guess I was expecting a super fast superhero stuff. Where the world is moving on to 4G, this movie was speeding in 1G itself.