I'm going to start off by saying that I was a huge fan of "Iron Man" and "Iron Man 2" but this one really sank the series down. This was the "Spider Man 3" of the Iron Man series. First off, this movie is way longer than it needs to be in which I mean not only by actual length (130 min) but by plot structure. Where the previous two films were filled with humor, action and suspense, this one leaves you depressed and wanting more. This is by far the least humorous of the three and if anyone has seen the previous films, they would know that humor was essential to the success of these movies. The new director here tried to take a chance and ultimately failed by screwing up what was essentially a good formula for these movies. It almost seems unnatural that this movie takes itself so seriously when the others were fairly light-hearted. The direction of the other two films was great and there was no need for such a change-up in the series. Easily the biggest let down from a superhero movie since "Spider Man 3".