When it was announced that Barbie was to be made as a live action movie I cringed and pretty much forget about it. Then the hype erupted, and you couldn't get away from the frenzy surrounding this movie. I had to see the trailer; my intrigue got the better of me.

Wow! It actually looked good! Parody, satire, an interesting premise.

Now, I wasn't prepared to just take the plunge, I still had my doubts and didn't want to be paying Cinema or home premier prices. So, I waited, but remained strangely eager to enjoy this guilty pleasure and hopefully have a great laugh in the process. After all, the reviews and buzz around Barbie never seemed to die down too much.

£1.99 on Prime was the clincher. I am a middle-aged man, and I persuaded my wife and teenage son to watch it with me. The Trailer sold it to them easily.

Instant smiles when kids began smashing their dolls, mimicking the apes in 2001: A Space Odyssey.

The next 15 minutes was sickly but set the scene and bridged to the premise teased so much in the trailers.

The next hour was ok, but never really reached my expectations. It had some humorous moments, little else.

The final 30 minutes was just awful! Terrible songs and relentless bashing over the head with their big message. It was insulting how the movie makers forced this down the viewers throats as if we were all completely dumb and wouldn't understand it if it wasn't repeated over and over again!

It wasn't the message that ruined the movie, the message is valid and strong, I couldn't agree with it more! Sadly, the movie is largely boring and dull. This formula framed in a sickly Barbie world as it is, just doesn't convey the message well at all.

Great ad campaign, and obviously the movie is appealing to some, just not to me or my family.

A generous 3/10 My wife gave it 0/10

My advice if you feel the urge to watch, as I did. Give it 30 minutes. If you aren't seeing what you came for by then, it isn't for you.