Is Disney really THIS desperate to monitize every dollar out of the Marvel franchise?

JUST because the first idea sounds great, doesn't mean it is. It's like someone watched Pleasantville then came up with this. Pleasantville was phenomenal. This just feels like content for the sake of content.

I lost whatever respect I had for the Marvel universe AND even the concept of superheroes.

Elizabeth and Paul are fantastic. And the production values are phenomenal. But this idea is asking too much suspension of disbelief.

How many other ideas were rejected for original content before they decided on this?