Before I begin, let me get this out of the way - I am a die-hard MCU fan, & have watched their movies numerous times, and haven't missed any of the Netflix and phase IV shows, and yet, this feels like a long advertisement setting up phase IV, rather than diving into the character's depth like WandaVision did.

The series begins with a strong and emotional moment for Loki, but that doesn't quite lead to anywhere. I really liked how WandaVision and Falcon and the Winter Soldier told great stories along with an apropos commentary on the society, but this one is just a great story and nothing more. Don't get me wrong, I enjoyed Black Widow for it just being a great story and nothing more, but watching this series felt like it subverted Hiddleston's talents while introducing new characters.

Points to Marvel for trying to portray inclusiveness on-screen in a way that it blends with the story, rather than it being another Disney's virtue signalling schemes.