In Barbieland, Stereotypical Barbie, played by Margot Robbie, experiences changes both mentally and physically, much to the surprise of the other Barbies. To find the answers she is looking for, Stereotypical Barbie must venture out into the real world, accompanied by her Ken, played by Ryan Gosling. On the plus side, the production design is striking. Barbieland is visually interesting, managing to feel fake, but lived in at the same time. The actors seem to have fun in the roles they are playing, Ryan Gosling's Ken being a stand out, making the best of the material he has. Margot Robbie also fulfills the role at playing a believable Barbie. Unfortunately, the overall execution of the film was disappointing. Most of the humor didn't land for me, though it did have its moments. Then there is the mixed messaging regarding gender roles. The film clearly states what it is trying to say (not subtle at all), but at the same time, undermines it through poor writing and characterization. Likewise, other attempts for the story to get deep end up falling flat by getting in its own way. While Barbie has its moments, it ends up getting held back by poorly executed ideas. Final verdict: 5/10.