When I saw the trailer I thought it looked like a C grade movie - ya know not too amazing but not terrible. Then I read the reviews which painted it more of a B grade due to the good acting etc. Just saw it last night and I'd say it's closer to D grade. Other than some real chemistry by the two leads and nice nuanced moments, the film was clearly developed and created by Sony executives rather than the writers or the previously very talented director. Marc Webb's 500 Days of Summer was the Amazing movie on his resume, not this horribly realized and surprisingly boring film. Nothing in it worked: not the set pieces where the action itself was very choppy and confusing and worst of all, not engaging or thrilling. My guess is that Sony needed a hit desperately, felt they had the secret to a successful movie learned from the other 3 Spiderman's, and felt they could push around the writers and the action-inexperienced director and what came out was this very poorly realized film on every level. On the one hand I want it to do well because I think the director is very talented and I want him to have enough success to show us how amazing he can really be on future movies, on the other hand, I'm hoping it under performs and forces all would be controlling movie executives to let good writers and directors do their best work and make good movie instead of subjecting us to a Frankenstein's monster of a film like The Amazing Spiderman.