Everyone loves Agent Coulson. I love Agent Coulson, but very quickly I am seeing Marvel jumping the shark. Marvel is working under the assumption that EVERYONE loves the Marvel movie series, good stuff. Good stuff. Marvel is also working under the assumption that everyone loves Joss Whedon, Will Wheaton, whoever... Ick. Look, it is glossy and fun, but it only lasts as long as a fan film can go. This pilot passes as a fan film. Coulson is a great PERIPHERAL character, but it is like putting too much salt on your food, add the fact the effects are obviously not as expensive as the films... SHIELD story lines in the comics can be more often than not annoying as heck... The casual viewer trying to tune in to get another Marvel Movie experience is going to get a generic franchise that is shooting itself in he foot. The pilot isn't dreadful, but the pilot is already too much of a good thing and it is tiresome. It needs to either go completely Marvel, or just accept this is NCIS with superheroes, and the fact it is playing at the exact same time as NCIS, well, I already know what to watch.