It feels like its been some time since a film release has gripped the world quite like the way in which Barbie has over recent weeks/months, with the Greta Gerwig directed box office sensation creating a global phenomenon that has translated to record breaking openings in cinemas, critical plaudits and audience adoration on a scale that is mostly just a dream for Hollywood bigwigs.

A talent-laden affair in front of the camera with Margot Robbie and Ryan Gosling leading the charge as plastic icons Barbie and Ken respectively and also behind the camera with Gerwig teaming up with her real life partner Noah Baumbach to bring Matel's beloved creation to life, Barbie is far better than it has any right to be as we explore Barbie Land and the real world with our protagonists, in what amounts to a pink fever dream that recalls old school Tim Burton at its peak, Barbie is also a little too heavy handed in the way in which it hammers home its messaging, making the film one that doesn't always correctly balance its oddball charm with preachy messaging.

A film that in many ways had become too big too fail with anticipation around the one half of Barbenheimer (with the weighty Oppenheimer no doubt benefiting hugely from the cross promotion) reaching fever pitch levels all over the globe, the adoration aimed at Gerwig's film right now feels like the type of over the top praise that will be reevaluated in coming months/years too something more grounded, with Gerwig and her team deserving of praise for creating such a colourful world and giving us something that doesn't just feel like a two hour long toy commercial but also going over the top in its empowerment messaging that feels like a message swung too far into the direction of all men are patriarchal menaces who aren't deserving of the women in their lives.

At its best when it allows its stars a chance to play within the confines of a likeable fish out of water tale where Barbie and Ken roam the boardwalks of Venice Beach adorned in skin tight Lycra or where Gosling's MVP performance as Ken see's the horse obsessed and Matchbox 20 loving beach bound man child bring too life a range of hilarious situations and sentiments, Barbie gets bogged down when it turns its attention to preaching too the converted and fails to make the most of its "human" characters like America Ferrera's Gloria or Will Ferrell's unnecessary tickle loving Mattel CEO, forgoing its comedic charms to try and be something it might naturally have become anyway had it dialled back the politics and just decided to be the fun escapist entertainment it often utilises.

When fun and adventure is at the forefront of Barbie's agenda, Gerwig's film is an undeniable delight and you'd be hard pressed to recall a more colorful and playful film when Barbie is in full flight but with all the hyperbole coming thick and fast right at this moment in time, it's hard not too consider Barbie's public sentiments being blown up out of proportion as the films misses are overlooked in favour of viewers preferring to watch this cultural touchstone with a pair of (pink) rose-tinted glasses.

Final Say -

There's fun to be had from Barbie and the commitment of its two leads is a sight to behold, as is the world which Gerwig brings to life but when Barbie forgoes the fun and playfulness it thrives in in favour of repetitive messaging, the film becomes more of a slog than an enjoyment.

3 Mojo Dojo Casa House's out of 5.

Jordan and Eddie (The Movie Guys)