Guy is an NPC in a video game he wakes up and starts thinking for himself. It's the Lego movie meets ready player one. This is a mess it wants to embrace the video game atmosphere yet at the same time try and make fun of the gamers playing. Every time I saw a reference I groaned, I winced at every sponsored placement as well. You get the reference laugh! The funniest parts aren't Ryan Reynolds its the clash in these themes as they alienate the audience. There are some terrible acting performances in this some guys aren't even trying. Then the main woman knocks it out of the park with her performance, which only highlights the terrible job the other actors did. If you want to watch a better "video game" movie, go watch Spy Kids 3D, that one actually understands how video games work and I'm convinced that this movie took some inspiration from it.