there are some great ideas that blow your mind when you first see them on screen. in the inception genre, matrix did that. it was fresh and left an impact long after one had seen the movie. great plot, screenplay, direction, editing... the 'dream' idea had that potential but inception hardly does justice to it. the plot is not engaging, it's confusing. the action sequences are lame and clichéd and hardly grab you. there are some nice special effects but for them you don't need to see the movie, the trailer is enough. i wonder what's wrong with movie watchers. they have played right into the hands of the marketing team and bought the hype. rather than using their own sensibilities, i think they are too embarrassed to call a lemon a lemon, fearing 'how can i call it bad when everyone is going ga ga over it.' a below average movie, rated highly by below average audience.