

Human: Can you explain the New Coke campaign of the 80s?

Assistant: Sure, the New Coke advertising campaign was a major public relations exercise launched in 1985.  Coca-Cola, the company that produces the cola drink, aimed the campaign at its old rival Pepsi and to take back part of its market share that Pepsi had gained during the 1970s.  The campaign was designed to promote a new recipe for the soda, which some people had criticized as being too bitter.  The campaign was pulled after just about a year, however, after receiving poor reviews and a drastically reduced sales response.  Many people now look back on the campaign as one of the biggest public relations mistakes in American advertising history.


Human: Can you explain the New Coke campaign of the 80s?

Assistant: Sure. In the late 1970s and early 80s, Coca-Cola faced increasing competition from Pepsi, so they made efforts to improve their product and regain market share. In labs and focus groups, they realized that many customers perceived their flagship soft drink to be too sweet. So they decided to reformulate it as a sweeter, “New Coke”, and then introduce this new product in 1985. But all this did was lead to a mass consumer revolt, with many Old Coke fans calling for them to return the original formula. In the face of this outcry and with declining sales, Coca-Cola canceled the new formula and reintroduced the old drink under the original name.
Can you explain the New Coke campaign of the 80s?
Sure, the New Coke advertising campaign was a major public relations exercise launched in 1985.  Coca-Cola, the company that produces the cola drink, aimed the campaign at its old rival Pepsi and to take back part of its market share that Pepsi had gained during the 1970s.  The campaign was designed to promote a new recipe for the soda, which some people had criticized as being too bitter.  The campaign was pulled after just about a year, however, after receiving poor reviews and a drastically reduced sales response.  Many people now look back on the campaign as one of the biggest public relations mistakes in American advertising history.
Sure. In the late 1970s and early 80s, Coca-Cola faced increasing competition from Pepsi, so they made efforts to improve their product and regain market share. In labs and focus groups, they realized that many customers perceived their flagship soft drink to be too sweet. So they decided to reformulate it as a sweeter, “New Coke”, and then introduce this new product in 1985. But all this did was lead to a mass consumer revolt, with many Old Coke fans calling for them to return the original formula. In the face of this outcry and with declining sales, Coca-Cola canceled the new formula and reintroduced the old drink under the original name.