**Create and image that best illustrates this concept with reference to a bar line at the bottom (or however) where we show 40% of budget spend is in the content creation and 60% is in the performance (which amplifies the content better / maximises budget more efficiently vs in the past). Whole concept is about amplifying organic influencer content with paid media to put it on steriods essentially. Include main titles to help tell the story and maintain key copy in the visual so we dont lose the message: Influencer Marketing: Leveraging the reach and trust of social media influencers to promote products/services. Performance Media: A data-driven approach to advertising, focusing on measurable outcomes like clicks, sign-ups, or sales. Integration of Performance Media and Influencer Marketing: This strategy takes the authentic content created by influencers and distributes it to a much larger, targeted audience. Benefits: Reach: Broadens the audience reach of an influencer's endorsement. Precision: Uses data to target potential customers who are most likely to be interested in the product/service. Scale: Increases the impact and visibility of influencer-created content. Authenticity: Maintaining the original voice and authenticity of the influencer's content is crucial when scaling up. The audience should still feel like they're receiving a personal recommendation, not a generic advertisement. The Power Combo: The integration of influencer marketing and performance media offers a powerful marketing tool - it combines the credibility and engagement of influencer marketing with the precision, scalability, and measurability of performance media.** - Image #1 <@1099638871140077610>
Create and image that best illustrates this concept with reference to a bar line at the bottom or however where we show 40 of budget spend is in the content creation and 60 is in the performance which amplifies the content better  maximises budget more efficiently vs in the past. Whole concept is about amplifying organic influencer content with paid media to put it on steriods essentially. Include main titles to help tell the story and maintain key copy in the visual so we dont lose the message Influencer Marketing Leveraging the reach and trust of social media influencers to promote productsservices. Performance Media A datadriven approach to advertising, focusing on measurable outcomes like clicks, signups, or sales. Integration of Performance Media and Influencer Marketing This strategy takes the authentic content created by influencers and distributes it to a much larger, targeted audience. Benefits Reach Broadens the audience reach of an influencers endorsement. Precision Uses data to target potential customers who are most likely to be interested in the productservice. Scale Increases the impact and visibility of influencercreated content. Authenticity Maintaining the original voice and authenticity of the influencers content is crucial when scaling up. The audience should still feel like theyre receiving a personal recommendation, not a generic advertisement. The Power Combo The integration of influencer marketing and performance media offers a powerful marketing tool  it combines the credibility and engagement of influencer marketing with the precision, scalability, and measurability of performance media.