**Slide 1: BioCertica Unlocking the Power of DNA for Personalized Wellness Slide 2: Problem Consumers overwhelmed by a plethora of wellness products Difficulty in selecting the right products for individual needs No existing solution leveraging the full potential of genetic data for personalization Slide 3: Solution BioCertica: B2B personalization platform securely utilizing consumer genetic data One-click integration with online retailers Consent-based data exchange Tailor-made product recommendations through advanced matching algorithms Slide 4: How It Works BioCertica BioLogin button added to the retailer's website User securely shares their genetic data through the platform Advanced matching algorithm curates personalized product recommendations Slide 5: Practical Example Complete BioCertica DNA test or upload existing DNA data Click BioLogin on a partner online store Discover hyper-personalized product offerings tailored to your genetic needs Slide 6: Business Model Retail Edition: $49/month subscription Enterprise Edition: $25,000 annual fee Per click/login fee: $0.50 (Retail), $0.02 (Enterprise) Integration: Standard or Custom Sales Cycle: 1-2 months (Retail), 9-12 months (Enterprise) Slide 7: Market Opportunity Total Addressable Market (TAM): $50 billion Serviceable Addressable Market (SAM): $14 billion Serviceable Obtainable Market (SOM): $150 million Launch Addressable Market (LAM): $1 billion Slide 8: Acquisition Channels Sales: Digital Marketing Agencies Marketing: Content Marketing, Co-marketing, Social Media Advertising Retailer Incentive Program: Commissions on DNA test sales Slide 9: Competitive Landscape Digital ID: Integrate Me, Trulioo, Smile ID, ID.me, ThisIsMe, BankID Personal Genomics: DNAnalysis, 23andMe, 3x4Genetics, Ancestry.com, Geneway, [...]** - Upscaled by <@1088105913598087291> (fast)
Slide 1 BioCertica Unlocking the Power of DNA for Personalized Wellness Slide 2 Problem Consumers overwhelmed by a plethora of wellness products Difficulty in selecting the right products for individual needs No existing solution leveraging the full potential of genetic data for personalization Slide 3 Solution BioCertica B2B personalization platform securely utilizing consumer genetic data Oneclick integration with online retailers Consentbased data exchange Tailormade product recommendations through advanced matching algorithms Slide 4 How It Works BioCertica BioLogin button added to the retailers website User securely shares their genetic data through the platform Advanced matching algorithm curates personalized product recommendations Slide 5 Practical Example Complete BioCertica DNA test or upload existing DNA data Click BioLogin on a partner online store Discover hyperpersonalized product offerings tailored to your genetic needs Slide 6 Business Model Retail Edition 49month subscription Enterprise Edition 25,000 annual fee Per clicklogin fee 0.50 Retail, 0.02 Enterprise Integration Standard or Custom Sales Cycle 12 months Retail, 912 months Enterprise Slide 7 Market Opportunity Total Addressable Market TAM 50 billion Serviceable Addressable Market SAM 14 billion Serviceable Obtainable Market SOM 150 million Launch Addressable Market LAM 1 billion Slide 8 Acquisition Channels Sales Digital Marketing Agencies Marketing Content Marketing, Comarketing, Social Media Advertising Retailer Incentive Program Commissions on DNA test sales Slide 9 Competitive Landscape Digital ID Integrate Me, Trulioo, Smile ID, ID.me, ThisIsMe, BankID Personal Genomics DNAnalysis, 23andMe, 3x4Genetics, Ancestry.com, Geneway, ...