**The name of the company is "HMS Nutrition". We'd like this to be a clean looking, text based logo. We'd like it to be easily readable and identifiable at a glance when it comes to font weights. A good example of this would be like your Lumma project. That logos look very good on a t-shirt or stationary as well as the bottle. I believe the owners would like the future label design to be a clinical/medical design with a "softer" more "friendly" look (like the example white bottle design I had sent, it has a clean layout with white space, giving a more modern medicinal look) so please keep this in mind when designing that this logo will possibly be used on that type of label. Even though the main demographic is mostly women ages 18-65, we don't want the logo to be girly but we'd like it to appeal to them primarily, so a subtle nod towards that demographic may be good.** - Image #3 <@1081530364134166619>
The name of the company is HMS Nutrition. Wed like this to be a clean looking, text based logo. Wed like it to be easily readable and identifiable at a glance when it comes to font weights. A good example of this would be like your Lumma project. That logos look very good on a tshirt or stationary as well as the bottle. I believe the owners would like the future label design to be a clinicalmedical design with a softer more friendly look like the example white bottle design I had sent, it has a clean layout with white space, giving a more modern medicinal look so please keep this in mind when designing that this logo will possibly be used on that type of label. Even though the main demographic is mostly women ages 1865, we dont want the logo to be girly but wed like it to appeal to them primarily, so a subtle nod towards that demographic may be good.