measurement point december 31 booking holdings nasdaq composite index s&p 500 rdg internet composite . measurement pointdecember 31 | booking holdings inc . | nasdaqcomposite index | s&p 500index | rdg internetcomposite
2012                         | 100.00                 | 100.00                | 100.00       | 100.00               
2013                         | 187.37                 | 141.63                | 132.39       | 163.02               
2014                         | 183.79                 | 162.09                | 150.51       | 158.81               
2015                         | 205.51                 | 173.33                | 152.59       | 224.05               
2016                         | 236.31                 | 187.19                | 170.84       | 235.33               
2017                         | 280.10                 | 242.29                | 208.14       | 338.52                sales of unregistered securities between october 1 , 2017 and december 31 , 2017 , we issued 103343 shares of our common stock in connection with the conversion of $ 196.1 million principal amount of our 1.0% ( 1.0 % ) convertible senior notes due 2018 .the conversions were effected in accordance with the indenture , which provides that the principal amount of converted notes be paid in cash and the conversion premium be paid in cash and/or shares of common stock at our election .in each case , we chose to pay the conversion premium in shares of common stock ( fractional shares are paid in cash ) .the issuances of the shares were not registered under the securities act of 1933 , as amended ( the "act" ) pursuant to section 3 ( a ) ( 9 ) of the act. .
Question: what was the price of booking holdings inc. in 2017?

Read the following texts and table with financial data from an S&P 500 earnings report carefully.Based on the question-answer history (if provided), answer the last question. The answer may require mathematical calculation based on the data provided.
measurement point december 31 booking holdings nasdaq composite index s&p 500 rdg internet composite . measurement pointdecember 31 | booking holdings inc . | nasdaqcomposite index | s&p 500index | rdg internetcomposite
2012                         | 100.00                 | 100.00                | 100.00       | 100.00               
2013                         | 187.37                 | 141.63                | 132.39       | 163.02               
2014                         | 183.79                 | 162.09                | 150.51       | 158.81               
2015                         | 205.51                 | 173.33                | 152.59       | 224.05               
2016                         | 236.31                 | 187.19                | 170.84       | 235.33               
2017                         | 280.10                 | 242.29                | 208.14       | 338.52                sales of unregistered securities between october 1 , 2017 and december 31 , 2017 , we issued 103343 shares of our common stock in connection with the conversion of $ 196.1 million principal amount of our 1.0% ( 1.0 % ) convertible senior notes due 2018 .the conversions were effected in accordance with the indenture , which provides that the principal amount of converted notes be paid in cash and the conversion premium be paid in cash and/or shares of common stock at our election .in each case , we chose to pay the conversion premium in shares of common stock ( fractional shares are paid in cash ) .the issuances of the shares were not registered under the securities act of 1933 , as amended ( the "act" ) pursuant to section 3 ( a ) ( 9 ) of the act. .
Question: what was the price of booking holdings inc. in 2017?
