text: From the Fields
  I discovered WordLift while attending a conference in Amsterdam. In some ways it could be the future of how AI will guide the content creation process.
  "Our conversations left me questioning my own approach to content marketing and asking myself what aspects of brand journalism I could embrace with our content strategy."
  "This report, based on primary research with UK public relations (PR) professionals, isn’t strictly about
  the future of PR. But it is about how those who work in PR will tackle one important part of their
  future: engaging – or not engaging – with brand journalists."
  "Some corporations engaged in content marketing have even started to hire former journalists. Journalists are ideal for producing content because that is what they are trained to do."
  This piece at Social Media Examiner from Tammy Cannon delivers on exactly what the title promises.