text: In this podcast of the Build it Bright! Crafting your Solar Marketing Program training series, Glenna Wiseman of Identity3 interviewed Kent Lewis, president and founder of Anvil Media Inc., an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.
  This episode of #MarketingSolar includes:
  - Referral solar marketing tips
  - Insights for advocacy solar marketing
  - Search engine optimization, SEO, do’s and don’ts for solar marketing
  - Create content “social signals” Google can see
  - Avoid expensive paid online advertising mistakes
  - Three tips to use Google Analytics for actionable website data
  - Three steps to set up solar marketing key performance indicators
  Read the full transcript or listen to the podcast online. For more information about applying for Energy Trust business development funds for the Anvil Media Marketing Index Snapshot and for past episodes of the Build it Bright! solar marketing training series, go to www.energytrust.org/businessdevelopment.