text: Joanna Henly, well known by her professional name, Miss Led, is an illustrator, artist, and art director based in East London. As an illustrator, she works by commission for corporate brands, products, packaging, and advertising campaigns with specific experience within fashion, beauty, and technology sectors. As an artist, she works on projects from portrait commissions to large scale complex works. These are often in public spaces or live performances. In addition, she creates personal work, which is exhibited globally, and sells beautiful prints and originals online. Jo is a strong promoter of professional practice within her art and illustration, including as a Global Ambassador for Liquitex paints and European Ambassador for Wacom. She is also a passionate educator, promoted via social media and podcasts to her online audience, which reaches 1.3 million people.