The Sensorium on the Menu
This article offers a brief foray into the experience economy. It explores the commercialization of touch within late consumer capitalism through the example of massage. The article examines how the cultural elaboration of the sensory and sensual experience of touch, which is being fashioned within the marketplace of massage, contributes to an expansion of the sensorium. In so doing, this article takes us to the very heart of current reflection on the culture of the senses, if not the objectification of touch.