Beauty care may meet some of the aesthetic expectations of bodies treated harshly by life. Psycho-physiological medication with its altering potential may assist minds plagued with existence, promising perhaps to rid depression. However, in a context of short-term economy, can global medication relieve ill-being ? As long as survival is not imperative anymore, the protective shield of medication, along with the promise of radically new self-expressions, is mixed by elation and fear, in an attempt to oppose circumstances. Consumer society leads into over-consumption and instant gratification without thinking about consequences ; it generates dependence which in turn perpetuates widespread guilt. Because of the confusion between daily wishes and duties, private resources are constantly challenged, with the permanent fear of not being up to it. The frantic search to foil ill-being puts up with delusions in order to tame the bare fact of living.