This article examines the attitudes towards Chiac conveyed in France Daigle’s novel Pour sûr (2011), attitudes that can vary from contempt to glorification of the vernacular. The protagonists often consider their vernacular as illegitimate, especially in comparison with the so-called standard French. For example, some characters frequently question the quality of their speech and express concern about the survival of French in their environment. However, some comments reveal a greater tolerance of Chiac and even a certain pride, referring to the fact that it is natural for each vernacular to have its own features and particularities. Conflicting feelings about the language are central to the novel, both in the dialogue and in the narrative voice. Pour sûr takes a particularly insightful look at the sociolinguistic reality of Moncton and its region.