This study explores the perceptions, beliefs, knowledge and attitudes of a group of francophone seniors from New Brunswick in regards to dementia and its diagnosis; the early diagnosis of dementia is crucial both for the identification of reversible causes and the timely implementation of interventions for secondary prevention. Ninety-one francophone seniors from New Brunswick aged 65 and older were surveyed in regards to dementia and its diagnosis in this exploratory quantitative study. Among other things, it was found that although the participants from this study feared receiving a diagnosis of dementia, most would want to receive the diagnosis if they had dementia. Results stress the importance of educating the public regarding dementia and its evaluation services. Other implications are discussed.