Media Discourse on Multinational Companies’ Activities Overseas: The Case of Danone in China
This article looks at how the activities of multinational companies (MNCs) abroad are presented in the media of their country of origin. Drawing on the critical discourse analysis of business press articles related to the operations of the French multinational Danone in China, it reveals how the media’s speech revolves around some typical types of discourse, mainly a cultural / nationalist one. The article thus questions the scope of discursive patterns already identified in the literature, while it complements them.