Perspectives and Assessment after 20 years of Research at the Bottom of the Pyramid, a Bibliometric Study for the Future of International Business
This article provides a bibliometric analysis related to the field of strategies at the bottom of the pyramid (BoP), based on 364 citing articles from the Web of Science platform, which provide a database of 15 292 references. Different tools are used both to highlight the structure of the BoP field and to identify research front trends. Six groups structuring the field emerge from the analyses, each highlighting a research pattern, and five trends punctuate current research on the BoP. These analyses finally make it possible to propose four perspectives for the future of international management.