The analysis of a failed collective strategy. The case of 1001Libraires.com in the book business
This article proposes to analyze a strategic case of failure 1001libraires.com while being based on the work devoted to the collective strategies. If the project met compared to the latter a set of economic conditions favorable to its success, it functioned only one year revealing the difficulties of management of the collective action in the profession. The semi-directing talks led near key actors of the portal, showed that the individual objectives were not from the beginning, sufficiently convergent to make the collective project viable and that this original incompatibility generated strategic choices of compromise which were in adequacy neither with the market needs nor with the mobilized financial resources.