In this paper, we will explore the phenomenon of attention capture and its commodification, using virtual personal assistants as an example. The latter will be presented as the concrete personification of the abstract mechanisms of capitalist domination. They will then appear as an example of a perverse practice of “taking care,” that of a diversion of care for predatory purposes. To support this statement, we will use the notions of “dirty care” and “phenomenology of the prey” developed by Elsa Dorlin in Se défendre, une philosophie de la violence, as well as the analysis of digital capitalism as predatory capitalism deployed in Techno-féodalisme, critique de l’économie numérique by Cédric Durand. To fully understand the context in which these virtual personal assistants are deployed, we will mobilize the concept of “algorithmic mediation” in the era of big data upstream by identifying four of its methods of intervention in reality; modalities that are fully in line with the logic of surveillance capitalism. At the end of our analysis, we will state that this surveillance capitalism—as it presents itself through virtual personal assistants—has all the appearances of a “predatory” digital capitalism whose capture (or even appropriation) of attention is facilitated by the protective and attentive face through which it manifests itself.