Creative Fuzziness and Evasive Position: Creative Practices in a Commercial Context
This article examines the practices of creative actors within creative industries. We study their attempts to overcome the economic constraints highlighted by the literature, through the qualitative analysis of their daily actions in the fashion sector in France. The results contribute to the debate by revealing creative productions that are articulated around three great groups: playing the game of the market, cultivating one’s uniqueness and seeking autonomy. These practices maintain an area of ambiguity called Creative Fuzziness, understood as the necessary space for creative actors to create while maintaining a constantly evasive position.