Characterize the Attractiveness of a Territory, a Resources-base Approach: The Case of Five European MNEs Newly Located in the Kaluga Region of Russia
This article focuses on the theoretical and empirical link between local public action and the locational process of Multi-National Companies (MNC). Through a qualitative study, based on five MNC recently established in Kalouga (Russian region), the results underline the nature and the role of local public resources : among location factors, territorial management practices become more and more important in a context of high uncertainty.