To face its Corporate Social Responsibility constitutes henceforth a necessity for the company, particularly when it is about a multinational one. In a paradoxical way, the internationalization of the activities complicates the situation in the sense that the company has to face local cultural specificities. These specificities entail different expectations regarding the company, some of them may contradict the societal principles adopted by the parent company (according to the universal standards of behaviour). How does the company adapt its approach of CSR to the country of setting-up, which are the stakeholders involved in this process? It is the question that the author attempts to answer by taking for base the example of 8 French companies having subsidiaries implanted in Mexico.