The peripheral zone around protected areas is important for ensuring their ecological integrity, but is often outside the control of managers. The present study aimed to develop a methodological framework to better guide the implementation of conservation projects in such regions and enhance support for them from within the local community. The approach used is based on three central concepts: social capital, heritagization, and the nature of the relationship that residents have with their natural surroundings. The framework was developed to allow its implementation in different regions and under different contexts, and was tested in the zone bordering the parc national de Frontenac (Québec, Canada). The results provide environmental managers with a better understanding of local social issues and the relationship citizens have with their natural surroundings, making it easier to consult residents and orient awareness activities about proposed nature conservation projects. As the framework developed aims to increase citizen support for such projects, it should enhance the success and sustainability of the actions proposed.