Displaying Animal Slaughter Online: When Whistleblowers Use Video for Mobilization
The French association L214 is fighting against the living and slaughtering conditions of animals. Their method is simple: activists illegally capture images in farms and slaughterhouses which they then publish on the Internet. By triggering powerful emotional drivers, their videos quickly attract the media, the general public and the government. This paper explores how L214 whistleblowers understand and leverage the potential of technology. First they broadcast the videos on their own networks and then mobilize the press and public authorities, paving the way for a shift in public opinion and political reforms.