Media: A Reflection of the Relationship between Social Homogeneity and Heterogeneity
Language describes a certain part of our reality. Words can help construct certain elements of our existence in society. Our paper presents the relationship between social homogeneity and heterogeneity by studying words disseminated by written media. Our sample, comprised of 11,020 articles from weekly and daily newspapers in Canada and in France, allows us to observe how two cultures can share similarities while at the same time maintain their individuality. Our paper challenges the assumption that homogenization and differentiation are two contradicting social tendencies.