 The making of local identity narratives in support of urban revalorization 
Through the example of two former industrial districts in Caen and Leipzig, this article seeks to identify the way in which identity narratives are mobilized in urban redevelopment projects in order to infuse areas with symbolic value. On the peninsula of Caen, public authorities mobilize an industrial-port identity narrative that aims to legitimize their urban project and give an identity to the neighbourhood by creating depth that is likely to attract investors. In the district of Plagwitz in Leipzig, public authorities and private developers are building on a creative identity already constituted and strongly embodied by groups of artists and activists. They transform the symbolic value created by these groups into market value. This hybridization creates a dynamic of space marketization that now threatens the places structuring the identity narrative of the area.