Territorial Portfolio of Cultural Events (TPCE): a new managerial modality of territorial cultural events’ supply
Based on the assessment of an “event mania” in the field of culture, this research theorizes the Territorial Portfolio of Cultural Events (TPCE). This involves adapting traditional models of strategic analysis to provide public managers a tool for steering the territorial supply of cultural events. On the basis of a single and embedded case study at the scale of a community council, the results show that 1) the process of cultural events’ selection should be considered in a functional approach and 2) strategic management is characterized by a contingent multi-level and multi-stakeholders governance, involving territorial incentive leadership.