We have seen a growing use of the Internet for religious rituals or collective celebrations over the last years. Although these practices have been the topic of several studies, only few analyses consider the motivation of the protagonists and the fundamental nature of these ceremonies. In this article, ethnography is used to study a ceremony of homage to a deceased person in the video game World of Warcraft and we focus on what the participants intend to do. Using data from various interviews, this paper intends to unravel the fundamentally religious and/or social nature of these commemorations.