How Can Entrepreneurs Overcome Their Doubts? Effectuation Theory’s Contribution
The aim of this article is to investigate the journey of an entrepreneur viewed as an experiential process, and to explain the logics behind her/his actions to overcome periods of doubts that she/he can face. Drawing on two longitudinal case studies, the prevalence of the effectual logic of action over causation can be observed when novice entrepreneurs get through these periods of doubts. This research also contributes to a better understanding of the concept of entrepreneurial doubt by providing a definition that complements and extends initial attempts of definition.