Attractiveness and its measure in peripheral territories
In a context of globalization, the mobility of people, capital, and goods has increased, strengthening the links and sometimes even the competition between territories. The territory actors must therefore define their development strategy in this context. Attractiveness is thus becoming a major issue for peripheral territories, considered here as those located away from metropolises and their attractive elements (inhabitants, activities). However, the tools available today to measure this attractiveness and to understand its dynamics are imperfect, particularly regarding its qualitative dimensions in relation to images, perceptions, representations, and the notion of quality of life. Yet these aspects play an important role in the attractiveness of peripheral territories. In a recent research program, we chose to work more specifically on the qualitative and subjective approach of attractiveness, relying mainly on surveys of residents and interviews with socio-economic and political actors.