Collaborative Consumption in the African Socio-Digital Forum: An Exploratory Research in Whatsapp Groups in Benin
The objective of this research is to understand the transformation mechanisms of WhatsApp groups into conducive socio-digital fora to collaborative consumption in the Benin context. The data collected by qualitative approach were subject to similarity analysis and comprehensive lexical Factorial Correspondence Analysis (FCA). It appears that this change in the status of WhatsApp groups is the result of permanent dialectical interactions between group members in a spirit of reciprocity. “Friendship / intimacy” and “brotherhood” appear to be favorable factors to the inception of these fora.