Hip hop culture appeared and flourished in Quebec during the 1980’s. A variety of ethnic and cultural groups in Montreal have appropriated rap music as a vehicle for expressing the realities of their daily lives, and as such, hip hop has become a central reference point in the construction of identity. In this article we explain how hip hop culture offers a space where youth of diverse ethnic and cultural backgrounds, who are often marginalized from the dominant Québécois culture, can integrate and adapt to their environment. Rather than analyzing hip hop as a form of global contestation and resistance customized to a local setting, we interpret Québécois rap as a strategy for integration whereby young artists work to make their culture more visible in the public sphere and within the framework of media institutions of the larger society.