Multinational Corporations (MNCs) are increasingly faced with a public questioning of their location strategies. This questioning, which partly relies on the use of the word “offshoring”, prompts managers to produce discourses legitimizing these location strategies. Through a comparative and longitudinal analysis of the cases of the Bonduelle and Bel groups in the 2001-2009 time period, the present article studies the interest of using the typology of discursive strategies proposed by Vaara et al. (2006) as a framework to understand the discursive constructions elaborated by MNCs to preserve the legitimacy of their international location strategy.