Visit the “Maple Country”: South Korean Film Location Tourism in Quebec City 
In 2016, Goblin: The Lonely and Great God, a South Korean television series, was partly filmed in Quebec City. Its popularity in South Korea is without question as large as the fans’ willingness to visit the filming locations. This article documents the film location tourism phenomenon generated by this series in Quebec City. Its innovative contribution lies in the study of the transformation of the circle of representations by modern media. Film-tourists seek to find the filming sites, they reproduce the same images by substituting themselves for the heroes in their photos, but they will also visit non-tourist, off-centre sites, and broadcast new images. “Ordinary sites” thus acquire an extraordinary appeal, demonstrating the strength of the imagination created by the series. The data collected thus illustrate the establishment of the “circle of representations.” The analysis of the tourist fluctuation also shows the variability of the phenomenon of film-tourism. Although the city experienced a notable increase in the number of film-tourists the year following the series’ release, this increase did not last. Despite the destination’s efforts to attract film-tourists, external factors, such as the difficult economic situation, seem to have been responsible for the increase in attendance.