This article discusses the use of Glaser and Strauss’ constant comparative analysis to generate knowledge adapted to the specific social reality and diversity of management in Africa. The discussion stems from bringing together the stated ambitions of the process and the scientific opportunities offered by the African management environment, related to its cultural individuality and social diversity. Constant comparative analysis is very close to field data, so it seems relevant to exploring and describing an African reality and diversity that are very often studied based on what appears to be « foreign » theories with « imported » criteria and conditions that are little or rarely discussed.