Creativity is often deliberately pushed aside from translatological reflection under the pretext that it “does not lend itself to a systematic study” (Gerzymisch-Arbogast and Mudersbach 1998: 16). All the same, it is the daily bread of the translator. It is therefore essential in a theory that takes practice into account. We propose to demonstrate the relevance of the hermeneutic approach in the management of creativity with an empirical example using the ethnomethodological conversation analysis which allows us to witness the path that leads to a creative solution that might at first seem somewhat bold, but is brilliantly justified with the results of recent research in cognitive science showing how our brain really functions.