A Framework for a Diagnosis of CSR Practices in a Sector of Activity. Case of 10 Global Pharmaceutical Companies
This article proposes a framework to diagnose companies’ CSR practices from the same sector of activity. The theoretical review settles CSR as a negotiated order and the value chain is considered as leverage of free-willed integration of CSR actions in the companies’ core business. Based on an extension of the taxonomy of CSR strategies of Martinet and Payaud (2008), the framework allows to identify the cooperative logics borrowed by companies to respond to common goods challenges. It apprises about the responsibilities that these companies wish to take up towards the society and offers lessons on their responsible profile.