This research is about how Canadian women’s groups use digital media to advocate for gender parity in politics. The study, based on the analysis of Facebook and Twitter accounts of eight groups—and completed with interviews—focuses on two elements: the discourse about women in politics and the logics of digital advocacy mobilized by the groups. The results illustrate an access to politics and media by means other than the digital media as well as a construction of the groups’ image and discourse on women’s political representation guided by the information politics.