"Because I'm Worth It..." Skills Inventory and Self Promotion
In France, employees can benefit from a skills assessment service available on a volunteer basis and this is also provided to job seekers by unemployment offices to help them find a job. The article analyses these services and the views of those who have benefited from them to better understand this method of "enhancing" an individual's qualifications, designed to ensure their professional mobility or help them find a job. This self-promotion program can be compared to an advertising campaign for a newly marketed product: the product here is the "assessment recipient" who gradually becomes an attractive candidate for the consumer-employer and graduates from a passive role to an active one.