Cultural industries play a strategic role within the development of the creative cities insofar as it acts as a catalyst for innovative experiences, facilitate and support the emergence of diversified practices and contribute to the economic development. The examination of the practices taking place in cybermuseology, and in particular, digital opera and soft cinema suggests that a process of codification is at the core of the innovative practices taking place within this domain that are facilitating a transformation of performing arts and giving rise to the emergence of new genres within the cultural industries.