Personal Fashion Blogs
Since their appearance at the start of the twenty-first century, blogs dedicated to fashion have claimed to provide an ideal platform for the articulation of fashion practices. Personal fashion blogs in particular, on which bloggers post images of themselves, constitute a space for identity construction in which the ambivalent position of women in contemporary society is revealed. The computer screen becomes a reflective surface where their status, not only as objects, but also as subjects, may be discerned. Fashion as an ordinary practice is at the centre of a discourse reaffirming the power of the real in the fashion imagination. Fashion as an object is shown to be spoken, as well as worn, and is defined on the Internet as a vector of unity and sociability.