This paper is situated in the debate currently traversing sociology concerning the development of the Francophone economy in Quebec. Based on a case study of typical companies, this development is viewed in terms of three turning points that have marked its development. It is argued that the Francophone economy appears as being globally affected by the importance of family (or kinship relations) with respect to company management and organization. Secondly, it appears as being affected by personal relations by means of which the economy in its totality assumes the form of ethnic nationalism. Lastly, Quebec government intervention, via the SGF, enabled the transformation of these companies as a function of a capitalist economy, the globalness of which is characterized by a corporate culture. This latter has tended to reconstitute a global economy by appealing to the family and to personal relations terms so deceitful that they undermine the global economy.