Jihadist terrorism sows and harvests death, but goes against passive nihilism or the doctrine that nothing absolute exists because of its dreadful use of martyrological rhetoric. That the latter no longer corresponds to the Shiite or Sunni tradition is not surprising in these times of religion without culture and alternative facts. Nevertheless, this rhetoric refers to an abundant symbolic universe. To highlight a fragment of the jihadist social imaginary, I will first present the inversion phenomenon that is martyrdom. Then, I will expose some of its definitions in the Muslim tradition, as well as the etymology of the word shadid. Finally, I will show, with the help of examples, the inversions that concern: 1) passivity and action; 2) the anonymous victim and the famous victor; 3) the individual and society, and, finally; 4) the beyond and here below.