Relationship Management in an Association Involved in Social and Solidarity Economy
Proponents of the « Relational View Theory » encourage a partnership approach of the different stakeholders in an organization. This article develops three more dimensions to interpretations the notion of stakeholders. The normative approach invites the recognition of the different stakeholders, the descriptive approach builds on the stakeholders’ knowledge and know-how, while the instrumental or strategic approach points to the management of the relationship network. How can this relationship network be determined ? What kind of relationship strategies can be applied and developed ? We will answer these questions with the help of a case study carried out in an association involved in the social and solidarity economy : the « A.I.D.E.R » association.