Dynamic management of relational risk by SMEs in the travel industry in France
Today, economic competition opposes more and more business networks to other networks rather than isolated firms. These networks are in most cases made many SMEs represented in the form of supply chains whose success depends mainly on the quality of interactor’s relationships. This relational quality is based in particular on the size of the network, the complementarity of actors, and risk sharing. The relational risk is particularly evident at the information, trust, and power sharing. This article has focused on the travel industry as this sector is particularly affected by the risk management. We wanted to understand how the industry actors are organized to best manage risk management in this sharing relationship. Our study shows how the travel industry in France has adopted a dynamic risk management.