Factors in the Pursuit of the International Implantation of SMEs in the Maghreb: Exploring the Role of the Firm’s Experience and the Results of First Implantation
From an international point of view, the emergence of Africa questions the location choices in this area. Based on the Uppsala model and the organizational learning theory, the article explores the role of the firm’s experience and the influence of the result of a first location, on the decision of a second. The study of a French SME shows that a solid and important experiential base leads to pursue and expand its locations. Our results reinforce the relevance of the organizational aspirations model and tend to confirm that initial success limits the development of local knowledge by encouraging decision-makers to simplify the decision-making process.