Peer Effects in The Online Health Information Seeking
Based on data from the survey of the uses of Information and Communication Technologies (ICT) by Cameroonian households and citizens in 2015, we estimate the effects of peers and social multipliers that manifest themselves in the online health information seeking. From a two-step generalized least squares spatial approach (GS2SLS), we find a social multiplier of 12.66. It shows that public policies could succeed in reducing the Internet-health usage divide by setting up an initiative that would target only a limited number of individuals.