The key role of the third party to regenerate a sector
How to rebuild an industry when it has collapsed? To answer this question, the literature on strategic renewal mostly focuses on individual renewal. However, a firm operates in an environment made of other firms. Therefore, it is relevant to study renewal at a collective level. Collective renewal, orchestrated by a third-party actor, allows us to understand how the renewal of an industry occurs. The empirical analysis of the cork industry in the French region “Aquitaine” highlights: (1) the necessary collective renewal to revitalize the industry, (2) the key roles of a third-party actor to orchestrate the inter-organizational relations.