Communication as a Trust Engine in the Extreme Case of a Sino-French Partnership
Trust is key to the success of international partnerships. Communication is one of the essential tools of the elaboration of trust and has rarely been studied. We chose to observe how communication participates in the process of creation of trust in the extreme case of a Sino-French industrial partnership without investment. The qualitative survey confirms that the increase of communication opportunities and facilitators favors trust. In addition, thanks to this survey the model of creation of trust based on the perception of trust factors, is complemented by a second loop related to the expression of trust, (as a trust engine).