This article reflects on the relationship between an author’s digital identity and the creation of literary works. The Author and Me (2012, transl. 2014) by Eric Chevillard, serves as a case study to examine the creative undertaking by which the digital presence of this author reinforces and advances his literary project. The goal is to challenge the authenticity of the real by analyzing the ways in which Chevillard confuses himself with his characters, who are often writers themselves. This confluence of identities becomes more complex as the digital blurs the boundaries between the real and the virtual, allowing Chevillard to use his website, blog and interviews to further undermine the distinction between himself and his persona. Having become protean and ubiquitous, authorial presence is well-positioned to call into question a reader’s biases and explore the stakes of contemporary literature in digitally-mediated culture.