Composer and music critic, but also a famous conductor, Hector Berlioz achieved success abroad—and particularly in Russia—thanks to his concert tours. However, his image in Imperial Russia was founded not only on his music, but also on his publications in the press. Even before Berlioz’s music was performed in Saint Petersburg, the Russian public became acquainted with the French musician through the printed media. From 1833, Berlioz’s critical articles were translated and published regularly in Russian periodicals. The press also served as a medium and a means for information exchange between Berlioz and Russia: Berlioz’s articles on Russian composers (Glinka, Lvov) were very quickly translated and published by the Saint Petersburg press. Berlioz, himself a professional critic, understood the importance of publicity, and developed several media strategies in view of his travels to Russia.