The Thematization of the Pleasure in Food and Utilitarian Logic
By focusing on the current theming food fun and new utilitarian representations it raises, we propose to rethink the links between pleasures and necessities. To what extent theming food pleasure she reinforces the utilitarian set against him ? After interested in news fun in background of obesity and mobilizing different interests to promote within our contemporary eating patterns, this article explores how recent postures on pleasure prove associated to logical utilitarian. It appears that in trying out thinking about the pleasure of visions strengthening its antagonism with health guidelines proposed as a result of social demand around pleasure, are found to increase its utility (social) and contribute to its redesign in health.