In February 2022, during the Beijing 2022 Winter Olympics, China became the centre of interest of the planet during the two weeks of this international sporting event. On that occasion, the Asian giant had the opportunity to demonstrate its soft power. Now an essential element in the expression of the power of great nations, it illustrates the states’ ability to seduce through their model. As a concept defined by Joseph Nye in 1990, this article proposes to review the implementation of soft power in China and to evaluate its effectiveness through a case study of the various efforts deployed by Beijing in that direction.