Moment of Hospitality Entrepreneurship Awareness, Entrepreneurial Self-Efficacy, and Entrepreneur Role Identity Aspiration
In the vein of research measuring the impact of entrepreneurship education, this study examines the specific effect of the Moment of Entrepreneurship Awareness (MEA) on Entrepreneurial Self-Efficacy (ESE) and Entrepreneur Role Identity Aspiration (ERIA) considered as a marker for the transition to the role of entrepreneur. An in-depth conceptual analysis and an empirical test with 440 hospitality students initiated to entrepreneurship in France and Senegal show that ESE is a mediator of a positive relationship between MEA and ERIA. The later MEA, the more it directly increases ESE and indirectly ERIA.