While the forthcoming organization of the soccer World Cup in 2010 drives both public and private initiatives, the South African cities are now in the process of implementing a new system of public transport in the name of sustainable development and a better regulation, by introducing in many cities a bus rapid transit (BRT) system. In a sector characterized by a multitude of private operators, a shaky monitoring and differentiated ways of transportation, the progression to reach a consensus turns out particularly difficult. What are the issues of this reform and what could be the consequences for the city-dwellers?