In Corsica, as in other tourist places, authenticity is at the core of the destination’s promotion. Whereas valorisation of the territory’s authenticity is at stake for public planners, this notion does not seem to be operational. The field survey we conducted on agritourism in Corsica in 2013-2014 reveals that stakeholders support a variety of ways to consider and to valorise authenticity based on tourists’ demands. This diagnosis finally questions the possibility of building a collective framework for certifying some “authentic agritourism” products.