Managing the key issues raised by stakeholders: A demand-based approach
In this article, we propose a theoretical framework enabling to better identify manager’s priority issues. Contributing to the stakeholder identification framework developed by Mitchell et al. (1997), we demonstrate that a demand-based approach may facilitate the operationalization of this very framework. To test this model, we analyze the relations of a public company, namely Air France, with its stakeholders, from 1989 to 1994. Our findings indicate that the demand-based approach is helpful to the manager in preventing the formation of coalitions.