The article examines the role played by practitioners involved in developing French language services (FLS) in the area of violence against women in Ontario. Since the 1990s, the sector has been more open to servicing Francophone women and FLS services have grown in important ways. However, few studies have looked at the role played by practitioners in this development. This first analysis, based on the result of interviews with 14 practitioners, helps understand their role in the development of FLS. It discusses strategies used by practitioners as well as lessons learned from their experience. Ultimately, these lessons should be relevant to those involved in the development of FLS and provide a basis for discussing issues related to such development.