This article answers four questions about the relationship between mass media and think tanks in Canada. First, we study the (relatively weak) association between a think tank’s budget and the number of times it is mentioned in mass media. Second, we characterize think tank expertise by using the topics on which they are most mentioned. Third, we show that Canadian mass media do not rely extensively on the norm of balance when they mention these organizations. Finally, we analyze the factors that appear responsible for the observed differences in the distribution of think tank mentions from one media to the next.