This paper analyzes spatial consumer behaviour within large metropolitan areas. Consumer behaviour leads to movement which can be categorized according to intraurban space use, distance and individual preferences. How do consumers combine their daily travel and select business information to choose one shopping mail over another? What are the links between residential areas and business and commercial areas? We adopted a marketing methodology to answer these questions. The analysis of consumer satisfaction is at the core of this methodology: consumers satisfaction is measured and analyzed in all its components, particularly, distance and accessibility, commercial choice and environmental design. Two contexts are taken into consideration: central business districts and peripheral shopping mails. Our paper is based on a large survey done in three metropolitan areas of the south of France: Avignon, Aix-en-Provence and Marseille. Key Words: consumer behaviours, consumer satisfaction, distance, accessibility, commercial environment, commercial offer, central business district, peripheral commercial mail.