The Transition Towards the Circular Economy and Its Pressures on the Change in the Business Models
The projects of transition towards a circular economy are innovative and collaborative ones, they are subject to multiple stresses. The article deals with the study of a project dedicated to designing a local and circular industry in order to “isocycle” used/waste horticultural plastic films. After having described their lifecycle, the article brings out three contributions: at the present context of transition towards a circular economy it highlights the appearance of various pressures, eight generic tensions impacting business models evolution are analyzed, the structuring and performative role of narratives, associated to the emergence of a new business model, is closely examined.