Shopping the Socially Responsible Way
The paper focuses on fair trade shopping, and it seeks to determine how today's consumer-citizen, as the specific actor in every aspect of responsible consumption, makes it possible to interpret the contemporary commitments of citizens. The emphasis on certain moral, political and social values associated with fair trade consumption, and evident in consum'actor choices, acknowledges the existence of an alternative and committed form of consumption who now appears to be the rightful sphere for political and social action in our modern societies. Within this context, the question arises of the legitimacy of exercising citizenship through consumption.