The environmental intention of company directors of SMEs
Environmental behavioral processes are frequently studied in the field of SMEs. However, these processes are difficult to perceive as they involve changes in visions, attitudes and intentions. Moreover, we know little about the intention of company directors of SMEs with regard to the environment. The aim of this article is to explore the type and the pertinence of relations that exist between company directors’ environmental intentions and their determining factors. This research is concerned with the field of sustainable entrepreneurship and employs Ajzen’s (1991) theory of planned behavior. It presents an explorative perspective based on a survey with twenty company directors of SMEs in the textile-clothing sector in Tunisia as well as a lexical analysis. The results led to the formulation of eight propositions relating to the determining factors in environmental intention. These more precisely concern the expected results of the desired behavior, the actions undertaken with a view to achieving this, the pressure from public authorities and the foreign prime manufacturers, the perceptions of the environmental aptitudes and the availability of resources, the type of activity and the desire to imitate entrepreneurs’ models.