The COVID-19 pandemic emphasizes the contradictions of tourism, both as a social practice and as an industry. Its business model, supported among other things by a logic of overproduction and cost outsourcing, is called upon to review its performance and success criteria. The crisis also leads to reconsider local markets. Perceptions associated with local tourism and domestic tourists are changing. Long taken for granted and considered unprofitable, local tourists suddenly become the saving grace. The relationship between residents and tourists, the perceptions of “being/staying at home” and of “the other” are subject to new challenges.