It is ironic that the Facebook has become both a NASDAQ-listed company at a highly speculative price and a quasi-public service in over a decade. Furthermore, each user allows the company to operate online to boost its advertising offering and become highly profitable. The ecosystem of Facebook represents an aspect of cognitive capitalism that has become more powerful than states. The current issue is whether Facebook will be able to manage its global responsibilities using its unique position to articulate a coherent way of thinking in the twenty-first century. This is what is at stake in the text recently released by Mark Zuckerberg, Building Global Community. Our initial contribution sheds light on the intentions expressed by the founder of Facebook at the beginning of 2017.