Hospital Fundraising: Key Factors for Effectiveness
Fundraising by health organizations is a very long-standing practice. In France, with the exception of some health organizations that have implemented a strategy to raise funds for many years, few have yet developed a professional approach. Conversely, the fundraising is practiced in many hospitals in the United States, Québec. In addition, research is scarce. The objective of this article is consequently exploratory. It aims at highlighting the levers, specificities and characteristics of hospital fundraising. These questions will be dealt with regarding this scarce literature review and exploratory interviews.