Like the other Canadian Provinces, the Province of New Brunswick is particularly affected by the ageing of its population. If the consequences linked to the ageing process have drawn the attention of research workers concerning the cost and management of health care services for the elders, little has been done concerning the problem of lodging accommodations. In the light of four central notions pertaining to territorial development, the purpose of the following article is to show how a model of development in the private sector can have positive repercussions on the quality of life of the elders in a fragile rural area. An interesting example of this is the Robertville community, a small village, located in the north-eastern part of New Brunswick. The following article emphasizes how the participation of the elders contributes to counteract alarmist talks about the ageing of the population.