Destination management organizations (DMOs), such as Québec City Tourism, are usually responsible for all tourism-related research and for measuring the performance of that specific economic sector on their territory. The current COVID-19 crisis will disrupt most of the ongoing projects as well as those planned for the next few years. Future research projects will have to be adapted to the new requirements of information and to the habits and preferences of post-coronavirus potential tourists. As for performance measures, several factors will change the methods used to collect and create current performance indicators. This paper presents the impacts that the COVID crisis will have on tourism research projects and on performance measures for Québec City Tourism.