When crises lead to bifurcations at the heart of entrepreneuring: a sensitive analysis
This paper explores the dynamics of entrepreneurship deployed by three women entrepreneurs in deprived neighborhoods. These women experience multiple crises (economic, social, etc.) and suggest, through their paths and their bifurcations, ways to overcome crises. The conceptual framework of entrepreneurship makes it possible to grasp the enaction and logics of woman-environment interaction that shape entrepreneurship. We pose the following question: how do women go through multiple crises when doing business? Through women’s stories collected longitudinally, we show the practices of women and the contournements, the bifurcations they deploy in a rhizomatic logic during their entrepreneurial path.