This paper presents a new perspective on the practical use of paratranslation as a methodological tool and is built around three main axes. First, we will discuss the notion of paratranslation and its links with the imaginary. Second, we will demonstrate the importance of the image and the inter-semiotic relationship between visual, sound, verbal and filmic elements in the audiovisual text for the construction of symbolic meaning. Within the framework of paratranslation, we will propose a holistic methodological approach to screen image processing capable of accounting for the semiotic complexity of the audiovisual message and symbolic meaning. Finally, we will apply this analysis to the Spanish subtitling of a corpus of animated films.