The customization of services is becoming more and more popular in the health and social services network. Rather than drawing on an existing service offer, the user co-constructs services according to his or her needs. However, despite advances in this area, few approaches to customizing services exist to meet the needs of communities. In this article, we wish to contribute to the field of personalization of services by enriching it with a community perspective. To achieve this objective, we identify various approaches used in public health that take into account the specific needs of communities. These approaches are developed through local interventions to illustrate how they contribute to the development of a community-based perspective that is superimposed on the current model of service customization. We argue that the public health promotion function connects individuals to their home communities within a single model of service customization. We believe this integrated model of service customization will allow, on the one hand, the co-production of individual and community services and, on the other hand, foster the convergence of public health and social service actors around a common project to develop communities that generate well-being.