The delivery of quality healthcare services to Francophone communities raises the concern about the availability of human resources, particularly of young professionals. Healthcare institution managers must therefore develop employee attraction and retention strategies that take into account the values and aspirations of young people. The results presented in this paper were obtained from a survey conducted among nurses and managers from a large Francophone health institution in New Brunswick. The findings allow us to propose courses of action most likely to enhance young professionals’ commitment in becoming future ambassadors for quality healthcare services in French.