The evolution of the gay rights movement's struggles during the last three decades shows that these have often involved addressing demands to the state and using the law. The history of the actions and mobilizations of the Catalan organization Lesbian and Gay Families is a good case-study for highlighting these new dynamics. In this article, I will look at the different forms taken by the struggle for recognition, in terms of collective action and the issue of visibilization, by focusing on the interactions between this organization and the media.