Mass media are often blamed, in days and weeks following media treatment of a suicide story, for suicide epidemic outbreak. The goal of this article is not to refute or prove that media are the cause of suicide epidemics. It offers a synthesis of available research-based evidences on the link between mass media and suicide clusters, presents current forward hypotheses in the literature about the link, and discusses empiric method used by researchers to study such relation. Facing a limited understanding of the phenomenon, theoretical and methodological solutions are proposed.