Modesty is omnipresent in health care, particularly in the care of highly dependent persons and which involves a significant intrusion into their intimacy. However, it is still little discussed in health care ethics. This article presents a conceptual exploration of the notion of modesty and its manifestations in healthcare, more specifically their moral dimension and the challenges they pose for health care institutions. Since modesty calls for the protection of the integrity, dignity and vulnerability of the person being cared for, it seems to us to have a moral purpose, and therefore deserves not only more attention from the ethics of care, but perhaps even to be introduced as a virtue.