Following a brief review of theoretical and clinical principles underlying the notion of “frame,” the author presents original clinical material which jostles these principles and demonstrates the need for a lucid questioning and reexamination of this notion. The clinician is at times confronted with situations which require a modification of directives and working “outside the frame.” Particular clinical encounters force the therapist to rethink the frame in line with their unique characteristics and conditions. An ongoing “reinvention” of the frame then appears necessary. Requiring great care and flexibility, this process is a craftsman’s work, particularly in times of emergency or crisis.This clinical vignette illustrates the type of encounter which calls for a setting aside of classical postulates regarding the frame and the need for a type of “meta-container.” This “meta-frame” must ensure containment on three levels: psychic, visual and auditory.