Proactive environmental strategy, natural competences, and economic performance: A resource-based theory approach
The objective of this paper is to understand the relationship between proactive environmental strategy (PES) and economic performance. In order to clarify the nature of the relationship between these variables, we mobilize the resource-based theory. We analyze the mediating role of natural competences in the relationship between PES and economic performance, and explore the effect of a simultaneous development of environmental competences on economic performance. We use structural equation modeling. Results confirm the positive impact of PES on profitability. Unlike natural competences taken individually, the simultaneous development of these competencies mediates the relationship between PES and economic performance.