Status and international reputation influences on export intensity: The case of the Bordeaux wine industry
The export literature has often used the resource based view of the firm. However, it has overlooked two main resources that are likely to influence export intensity: status and international reputation. Findings from a study in the Bordeaux wine industry show that a high status and a good international reputation both increase export intensity. They also show that the relationship between international reputation and export intensity is stronger for lower-status firms than for higher-status firms.