The book industry, and more particularly publishing, is undergoing profound changes as a result of digital technology. Faced with economic upheavals and new ways of accessing texts, deeper changes are taking place. Since the advent of the computerization of the book trade, or the omnipresence of word processing and desktop publishing software, the ways of conceiving and producing publications have undergone a recent paradigm shift. Publishing structures are imagining new and original publishing chains. These are no longer based on a technological solutionism, but reposition the human being at the heart of the machines or programs, and envisage publication as a set of interlocking actions. The methods and technologies resulting from web development influence the way books are made, and allow us to consider a modular system and no longer a linear chain. Through the analysis of several examples of unconventional publishing chains in the fields of publishing, we wish to put forward the three principles of a new publishing model: interoperability, modularity and multiformity. This text is also the occasion to present the performative dimension of this research work, and thus to detail the way in which the research paper at the origin of this article was realized.