The stronger the GAFA’s influence, the more we become aware of the fragility of the democratic societies that engendered them. The decline of the press and professional journalism increases the risk of large-scale manipulations that the crowd does not know how to guard against. The largest digital companies are aware of the risks they pose to us all, but do not know and can not stave off them in the context of the fierce competition that forces them to seek ever more ways to capture everyone’s attention.