Performance and Defense of the Family Unit: The Value of Emotional Capital
We are interested by emotional characteristic of unity, a particularity of the family business. With a goal of understanding the concept of value in family context, we study a complex phenomenon, that of the risk of rupture of the integrity of a group. LVMH raid in the capital of Hermes led to a strengthening of the defense of the family unit of Hermes. The threat of a creeping takeover has elevated the unit to a priority. Its preservation destroyed while in the financial value but perpetuates the model and highlights the impact of the socioemotional value.