Interactions in the Development of a Local Musical Identity
Notte della Taranta, an Italian music festival, is a good example to understand the role and effect of local and regional cultural policies used to catch media and touristic attention on the Salento area. To do so, cultural operators who organize the festival have recourse to the attractive power of an image of the musical and local identity. We therefore reconsider the notion of local identity before analyzing how this notion is operational within the festival, contributing to its success. We first identify the festival’s actors, and then define their role and strategies, in order to bring out analytical tools, and even an operating model that we could use in similar musical and festival contexts.