This article offers a reading based on the rivalry between media, which is unlike what the concepts of intermediality suggest. Three contemporary novels will be studied (written by Andrée A. Michaud, Normand de Bellefeuille and Jean-François Caron), making literature and photography compete with each other. Relying on photographical “myths”, this article puts forward an “ideology” of media, a discourse which lends them far more power and knowledge than they actually have.