The Role of Routines in Building Dynamic Capabilities: The Case of a Company in the Tourism Sector
We mobilize the concept of routine to capture the recurrence of the building process of dynamic capabilities. We take a case study approach within a tour operator. Our qualitative method allows identifying two dynamic capabilities: the first one is related to the diversification of activities and the second is related to the development of the commercial network. Our results underline the importance of existing and new routines in building dynamic capabilities. They also show that the building process - which is different according to the emergent or deliberate nature of the opportunity - results from the routinization of successful experimentation.