Social media’s democratic potential is now part of many political scientists’ agendas even though research in this particular field is quite new. The first analysis of the use of Twitter in a Canadian political context only dates back to 2011. We contribute to recent literature by exploring the ways in which candidates used Twitter during the 2014 Quebec general elections. According to cyber optimists, the Twittersphere facilitates interactions with political leaders and increases access to information, as well as encourages political participation. On the contrary, cyber pessimists are more inclined to see digital spaces as new breeding grounds for political spin doctors. To examine these dichotomous perspectives, we conducted a content analysis of over 13,000 tweets published by candidates of the main parties. Our results demonstrate that candidates of the three main parties used Twitter mainly as a political marketing tool, namely Twitter bashing. Tweets published by candidates of Québec Solidaire (that are statistically significantly different) were mostly e-democratic.