How to prevent small firm’s failure by coaching their directors towards the design of a strategic thought
Firms’ survival and growth address a major problem on which management sciences can give some relevant proposal. A lot of researches on firm’s failure stress the role of the company’s owner in the failing process, particularly his lack of strategic skills. In this article we analyzed, through a qualitative research, the way 16 company’s owners of very small companies design their strategic thinking et their administration methods. This research allows us to propose a methodology to train and help leaders of very small companies to design a strategic thinking as well as appropriate management tools.