The conciliation of the scientific, cultural and economic missions of a cultural company through the entrepreneurial orienttion of its business model. The case of Semitour
Semitour is an “Entreprise Public Locale” i.e. a semi-public commercial company that manages, on behalf of the Dordogne Council Department, in France, cultural and tourist sites (including the extraordinary Lascaux cave, emblematic of parietal art). The success of this company has led the researchers to study this case for its intrinsic interest (Stake, 1994). It came into view that the concept of Entrepreneurial Orientation offered to the case an instrumental status by making possible to understand how to reconcile its three fundamental missions (scientific, cultural and economic) in its business model. Our research is therefore qualitative in nature, that is rare in the literature on entrepreneurial orientation. More, entrepreneurial orientation has not yet been used to study cultural entrepreneurship. The business model, a concept also very little used in the field of cultural entrepreneurship, serves as a support to understand this model contributing to the success of the entrepreneurial project.