The Entrepreneurial Ethos of Young European in Mexico City
This article concerns small-scale entrepreneurship in a “North-South” migration context. I look at the case of young middle-class Europeans operating small businesses in Mexico City. I use the preliminary results of ethnographic research combining observations and semi-directed interviews. I suggest that a certain entrepreneurial ethos, valuing autonomy, creativity and innovation, is at the heart of the professional projects of these young people. While the literature on migrant-based entrepreneurship focuses on the social, ethnic and transnational bonds developed by migrants, I show that the entrepreneurial project of the participants under study takes shape through the expression of their individuality.