Relocation of production as a Way to Revitalize Traditional Crafts in Morocco
Our article analyzes the evolution of Fez’s handicraft sector, the challenges it has faced for many decades and the conditions needed to revitalize it. Clearly, to recover its former strength and influence, the traditional crafts sector in Fez needs to embrace innovation as the most effective way to enhance value, while also finding new ways to organize craft production. Is the transfer policy that moves existing craftshops from the old city to newly created «areas of craft activities» outside the medina the most appropriate way to achieve this revitalization? In other words, does the craftshops relocation policy create conditions whereby craftspeople can adopt more efficient and more competitive work practices? This is the key issue addressed in this article.