The theoretical-practical knowledge of the clown is compiled. Clown, a scenic artist who promotes sacred laughter: the moment where the entire public laughs in unison for the pleasure of laughing in community. The objective of the research: to provide elements to develop the methodological principles of the socio-educational clown; the one that carries out interventions to improve people’s quality of life, from social pedagogy and theatrical animation. The methodology is based on ethnographic approach and participatory observation. The results are triangulated through the field diary, empirical references from studies on humor and theoretical references. Humor definitions are generated to correlate them with indicators and variables from the field diary. The results indicate that sacred laughter correlates with adaptive humor, which promotes the strengthening of ties between people and their well-being, key elements in the development of socio-educational interventions.