This article examines the language practices and discourse of employees and management in a Montreal business currently expanding into new markets in the USA and Mexico. Findings from this ethnographic study reveal the strong presence of a French-English “technolect” that draw on English terms used in the post-production industry and software, but the main language of communication is French. This said, we also observe deliberate strategies for managing the bilingual and multilingual needs of the company. The recent expansion into Spanish-speaking markets has lead to the hiring of trilingual employees; however, this does not represent a major adjustment for the company, as it has always had to deal with the need for a language other than French in its business practices. In effect, moving into a globalized economy seems to provoke more concern about the cultural and “identity” aspects of Quebec’s “projet de société” than about language. In summary, concern over the vitality of French has by no means disappeared, but new types of concerns over the future of Quebec have emerged.