This article argues that “post-COVID-19 tourism” must place the issue of labour conditions and precarious work at the heart of its sustainability model. The crisis presents opportunities to transform work in the tourism sector, but the need for a rapid economic recovery risks putting this issue on the back burner. The propensity of tourism organizations to select the aspects of sustainable development and their social responsibility that are most valuable to the consumer is confirmed in the context of a crisis. Actions toward internal stakeholders, workers, and their organizations appear to be neglected as they involve a profound transformation of their business model and would be less easily valued to the consumer. We identify and discuss four key levers that can be mobilized to improve working conditions in the sector and combat precarious work: development of legal constraints and the normative tightening of social responsibility, promotion of good human resource management practices with the consumer, support for the direct action of the workers concerned and their organization, and mobilization of the tourism education and research sector.