Towards A More Focused Understanding Of The Challenges Inherent In The Participation Of Civil Society To The Institutionalization Of CSR
This article presents ten research hypotheses on the challenges facing a multi-stakeholder coalition involved in the institutional deployment and experimentation of new modes of action when seeking to strategically define its field of CSR intervention. To this end and on the basis of an original merging of theoretical and methodological approaches (namely those of institutional entrepreneurship, political processes, and cultural framing) we develop an analytical framework for a better apprehension of this coalition’s fight over the practical institutionalisation of CSR.