Models of Management and Identity Strategies of the Employees: The Example of the Tunisian Offshore Call Centers
This article shows that the model of management chosen by a company has an impact on the identity strategies of its employees. French-speaking western contractors ask to the employees of four offshore call centers in Tunisia to pretend they are French even if they are Tunisians in reality. These employees develop identity strategies to manage the strong tension between this compulsory identity and their personal identity. By using a four models of management frame, this article shows that the identity strategies of the employees vary according to the model of management chosen by their company.