Songs and cannabis: social representations, identitary and communicational stakes
Cultural communications take part to make "visible" the social objects and contribute to register them in and to return account of a social context. Thus, the analysis of cultural products such as songs can be relevant to explore social representations. We carried out the analysis of contents of 25 French songs having for topic cannabis. The discourses testify for an experiment being able to be brought closer to the one of consumers. In other words, these songs express really "something" concerning the social condition of the consumer in a complex unit which utilizes various socio-normative contexts. Moreover, the omnipresence of one other "thought" and "acts", in reference to the object represented, utilizes processes of group beliefs which make it possible to understand the intentionality of the song. The analysis of cultural communications as songs appears relevant and heuristic to apprehend, in a contextual way, the forms of common sense knowledge and to seize certain specific stakes to their development.