This study examines the motivations that lead volunteer mentors to get involved in coaching relationships with entrepreneurs as well as the effect of these motivations on the mentoring process. In an investigation of dyads with 78 mentors and mentees from the Réseau M, we observed that three of the six motivations under study helped develop mentee confidence in their mentor, whereas one other motivation was related to lower mentee satisfaction with the mentor. Given the importance of confidence in the mentoring process, these results suggest that organizations should consider motivation in their mentor selection process.