Commodity-messages and the homology between linguistics and economics according to Rossi-Landi
Our contribution will deal with the very particular method of Ferruccio Rossi-Landi’s semiotics proposing a homology between linguistic production and material production that permits to show the semiotic aspects of economics in the narrower sense. First, we will state the specificity and originality of Rossi-Landi’s Materialist-Dialectical approach. Then, we will have to highlight his consideration of messages as commodities and of commodities as messages. Thus, we will stress his recognition of Marx’s semiotic intuition, in The Capital, to analyse the sign-character of the exchange-value. Finally, we will show some possible developments and intersections of Rossi-Landi’s theories concerning recent analyses on the present phase of capitalism and the important role of the commodity-messages homology in our epoch of communication-production.