This article explores how continuous professional training professionals resist colonization of their subjectivity by neo-liberal market ideology. The analysis of 33 interviews with professional training professionals shows how they develop complex identity work, which articulates diverting constraining discourse, mobilizing professional values and manifest oppositional behavior in order to maintain their freedom to conceive their activity and avoid being reduced to the role of internal service provider. This research opens complementary research tracks for a better understanding of resistance within a given population: managers, as well as within the context of the human resources function, areas which are seldom mobilized.