Performance of Product-Oriented Bop Strategies. An Analysis by the Case Survey Method
The issue of the economic and social determinants of performance of strategies aimed at creating products at the bottom of the economic pyramid (Bottom of the Pyramid-BoP) is still to be addressed nowadays. The method used in this study relies on a case survey, a kind of meta-analysis which allows to capitalize the conditions and the results of previous studies. On the one hand, the statistical study highlights a set of significant variables such as quality and adaptation. On the other hand, it validates the existence of a positive relationship between the economic performance and the social performance.