The current health crisis threatens one of the most important economic and social activities : tourism. This pandemic is an opportunity to rethink the ways in which tourism is practised, the foundations of which were already challenged by environmental vulnerability and conflicts of a diverse nature. It seems essential in the current context to adapt tourism to more resilience. From the point of view of post-pandemic tourism, the focus here will be on the case of coastal tourism. How to understand the transformation desired by the various actors of the tourist coastline and how to consider the practices within that space at the time of social distancing? While various initiatives by tourism actors have emerged to move toward a paradigm shift, measures have also been taken with the aim of righting the tourism economy according to the dominant ideology before the COVID-19 pandemic. The analysis will take place in three stages. First, an examination of the situation of coastal tourism before the emergence of the health crisis, then an analysis of the discourses relating to post-pandemic coastal tourism, and finally an overview of a sociological reality of pre-COVID-19 tourism that seems to come roaring back.