« Dogonity » and Internet
In this article, we discuss the assertion of the substantivised identity diffused in the web and assigned to the Dogon society. From a corpus of web pages, we examine the stereotypes as well as forms of visual language used to promote tourism in the region and which compose the tourism discourse on the Dogon country. Internet being very important to feed the tourists’ delight, we want to understand how the colonial ethnic and cultural stereotypes are renewed. We re-examine images produced on the Dogon country on the web, in order to understand theoretical and methodological implications of meanings.