 A Conventionalist Analysis of Memory Tourism. The Case of Cameroonian Funerals 
The aim of this article is to understand how the main actors involved in the coproduction of the tourist service are coordinated in a context of an emerging market. This understanding in the light of cultural memory tourism, a phenomenon with a high systemic complexity regarding the necessary harmonious cohabitation between tradition and modernity, informs, through the case of the Bamileke funerals of Cameroon, on how servuction makes it possible to reconcile tradition and modernity. The tripartite conventionalization process revealed by our analysis helps to further clarify the role of service agreements in the coproduction of the tourist service. Thus, to the question “how does servuction reconcile tradition and modernity in funerals in Cameroon?” our research shows that, in Bamileke funerals—a traditional funerary phenomenon not to be confused with funerals—the servuction combines tradition and modernity when the conventions of loyalty and responsibility structure the production and consumption of services.