Innovation-Value as a Strategic Dynamic. The Case of the Modern Pentathlon
This research focuses on the existence of a dynamic strategic innovations. It is studied through the innovation value (Kim and Mauborgne, 2005) in the case of the International Federation of Modern Pentathlon (UIPM). This federation must innovate to survive against its major stakeholders, the International Olympic Committee (IOC) and its customers, the practitioners. The case study will test the existence of a dynamic strategic innovations.