Regional cultures and language related power capabilities in the multinational company: a case study
Based on the theoretical framework of negotiated culture, the present investigation puts the focus on the importance of regional linguistic cultures for the construction of working cultures. Carried out in Swiss subsidiaries of a French multinational corporation (MNC), the case study provides insight into different kinds of challenges and issues linked to language. Language is often considered a sign of cultural proximity and a facilitator for the transfer of management practices in the MNC. Yet, in a French-Swiss context, language appears to be at the heart of a set of power capabilities that are linked to resources, processes and significations.