Charm of Fulani women
The concept of charm raises a confusion of direction, because it is often used in a common direction and the Western point of view. The charm was defined like a natural quality and is opposed to the seduction, which is a strategy of appearing. This distinction takes again those of innate and the asset, like naturalness and the cultural one or socially built. The representations of the female charm of Fulani society of Mali show that the charm is not a natural or innate gift. It concerns the social representations of the body, through humoral symbolism and aesthetic standards. It also depends on a gestural know-how, code of expression of the emotions and incorporation of social values, which give him a direction. The charm thus connects various orders, the biological one, the social one and the cultural one.