There is an abundance of research on political translation, but no translation-related study has ever focused on the impact of translation on political choices. In order to examine this issue, we conducted a survey enabling us to gauge the opinion of the Quebec electorate regarding unilingual and bilingual election posters in various combinations. Our questions sought to elicit answers regarding voters’ language preferences, as well as their perception of the languages featured on the posters. To study these questions, we divided the respondents into two groups, namely francophones and non-francophones, as the voters in these groups are known to exhibit different electoral behaviour in Quebec. Our results show differing preferences between the two groups, for instance in relation to French-English bilingualism, but also certain convergences, especially regarding the importance of the presence of French in a Quebec provincial electoral context and the presence of an Indigenous language on posters.