Organizational Creativity: A Contribution for Collective Bricolage
Deploying an ERP in small subsidiaries is a challenge: limited resources, standard ERP and group rules versus flexibility of subsidiaries. Unexpected result on the empirical and theoretical level, the subsidiaries develop forms of multi-level collective bricolage (intra and inter-subsidiary, inter-country and inter-activities), generating reusable micro-creative solutions. This context is an opportunity to enrich the theory of collective bricolage by mobilizing the theory of organizational creativity. The results show the favorable conditions for a self-reinforcing dynamic between the collective bricolage, the creative reservoir and the creative capabilities, a dynamic multiplying the potential of collective bricolage.