Netflix’s Audience Support System: An Accountability Process
This paper examines the reconfiguration of the guidance for sensitive audiences by SVOD platforms exempted from the national regulations due to broadcasters. Starting with the case of the suicide controversy that followed the release of the 13 reasons why show, the article analyses the tactical and then strategic measures deployed by Netflix. The critical perspective of these apparatus and contents through the prism of the concept of accountability reveals the commercial and political vocation of this approach which tends towards an Ethics Washing policy.