The utility of sociology to understand the passage from imaginary to innovation in organizations
The sociology of imaginary contributes to understand better the innovation process in organizations and companies. This approach consists to examine how the imaginary is managed by individuals and groups to become an element of productivity or an obstacle to innovation. It is for example demonstrated that the imaginary can constitute a cognitive outlet particularly useful in technoscientific structures to avoid problems in the management of the logic delirium emanating from them. The imaginary is found in all the phases of the innovation process, among scientists who invent new objects, but also in the considerations of experts in marketing, who commercialize innovations. Sociology is used to understand better innovation and the imaginary processes that participate to it.