There are few studies that attempt to establish a relationship between coopetition strategies and firm performance. None of these studies has attempted to evaluate the impact of coopetition strategies on performance compared to the impact of aggressive and cooperative strategies. To fill this gap, this research investigates the impact of coopetition strategies on market performance, compared to the impact of aggressive and cooperative strategies. The results show that the three strategies (aggressive, cooperative and coopetitive) are significantly different. In addition the market performance of a firm depends on the strategy, aggressive, cooperative or coopetitive, that it adopts vis-à-vis its competitors.