What Are the Challenges of Using Crowdsourcing Strategies to Innovate? The Case of French Banks
The aim of this article is to explore the challenges of using crowdsourcing to innovate in the banking sector. Based on a qualitative methodology, our study shows that through this outsourcing modality, banks see the opportunity of opening a dialogue with the crowd of Internet users and benefiting from their ideas in a value creation process. While the benefits of using crowdsourcing seem significant, our study also shows sources of disappointment and vigilance. In particular, for legal or strategic reasons, banks are unable to implement some of the Internet users' ideas.