In this article, we will look into how Francophones living in South-East New Brunswick have constructed their linguistic representations which are themselves shaped by the dominant language ideologies of the time – from the end of the 19th century until today. We will focus on two critical periods: from 1960 to 1970, through student newspapers, and from 2000 to today, through websites. The Moncton area will be at the center of our focus given the number of Acadian institutions it hosts, its cultural and linguistic diversity, and the many debates on language that take place there.