CSR and Corporate Social Response of Tunisian SMEs
Neglected for a long time, the social dimension takes a particular importance in the Tunisian context especially after the revolution today of January, 2011. Tunisian SMEs are requested to develop social responses. The objective of this research is to analyse the social responses developed by Tunisian SMEs as well as their process of development. For this, a qualitative study was conducted on 10 Tunisian SMEs. The results show that the social responses are essentially of social nature. So, these are developed by adopting or a tactical approach or a strategic approach. The tactical approach turns to the manipulation of the stakeholders through the implementation of the social actions without negotiation with the concerned stakeholders. The strategic approach aims to establish a reliable climate between SMEs and stakeholders