This article presents the findings of a qualitative and exploratory study conducted under the social representations theoretical framework with the objectives of: (1) documenting through images the representation that gay men have of male homosexuality in society; and (2) understanding how these images shape the intervention approaches and modalities sought by gay men. Ten semi-structured interviews were conducted with self-identified gay men between the age of 22 to 54, and who were primarily Caucasian with diverse marital status and educational levels. From an inductive analysis of the content emerged five images of male homosexuality produced by the representational process of objectivization, namely: (a) normality; (b) flamboyance; (c) vulnerability; (d) deviance; (e) hypersexualization. The interventions sought by the respondents primarily involve changes to strengthen the only image perceived favourably, namely that of normality. The article suggests that interventions must focus on changing the social representations at the origin of the negative images of male homosexuality in order to foster respect towards all gay men and not only those conforming to the heteronormative model.