What are the links between mental health, social adaptation and individuality in contemporary societies? A tentative answer, it seems to me, is to be placed in the context of the profound changes that have taken place in social normativity's soil. This could help us toward a better understanding of the complex and necessary links between the institutionalized forms of those three tightly-knit social (and sociological) notions. First, I would problematize the reference to the norm as a sine qua non condition of every social intervention, be such intervention deployed in the «negative» (regulation, control, repression) or «positive» (aid, claims-making, struggle, cure) side of mental health. Second, I would describe — rather schematically — in what way mental health has been problematized, and in what way it is in contemporary societies. Finally, I would discuss the tight relations that exist between the definitions of contemporary individuality, social adaptation and mental health.