The CSR practices adoption trajectories by SMEs in the hotel industry
The development of a responsible conduct comes with singular challenges for SMEs. Therefore, research on Corporate Social Responsibility (CSR) has led to extensive documentation on the potential levers and obstacles to the adoption of such practices. However, the CSR adoption process remains underexplored to date. Consequently, this research aims to identify the trajectories followed by SMEs when adopting CSR practices and to understand what internal and external factors may explain these different trajectories. Based on the study of fourteen hotel SMEs, we highlight the existence of four typical trajectories for the adoption of CSR practices. We also point out the role of internal factors in the adoption of a CSR approach as well as the existence of different levers and obstacles that explain the adoption of different trajectories.