Female Rituals in Election Campaigns in Brazil
The aim of this article is to analyse womens’ participation in the electoral process, checking the values and symbols operating as campaign emblems. Using mayoral election candidates for three cities in the Northeast of Brazil in 1996, the text attempts to analyse symbols and allusive values for females’ roles that have been recovered at that moment. Universal values concerning conventional female roles, and values that the women acquired in a variety of political spaces are mobilized, proving the strategies used to recognize women in a political field traditionally characterized by the presence of males.