Heritage and market enhancement of the territorial resource. Analysis based on a GI labeled local product: The At Maouche dried fig
This study analyzes the process of specification of the dry fig of At Maouche. The results show that the fig growers adopt an integrated strategy of heritage and market development of the resource. By opening up to the outside world, they become part of networks of actors that allow them to articulate their local knowledge with exogenous reflexive knowledge and managerial knowledge of organization. However, the sustainability of this process seems difficult to generalize because it is essentially carried out by exogenous actors and is not really appropriated by the fig growers.