Intentions to Leave Following a Rebranding-After-A-Merger-And-Acquisition: What Role Does Commitment Play?
In this article, we try to understand through what mechanisms an individual response face the rebranding after-a-merger-or-acquisition, in particular, the resistance to this change shall act on the intentions to leave. The results of an empirical study conducted on the employees of telephone operator who has recently experienced a rebranding after merger and acquisition show a sequential mediation of the commitment. Thus, the level of resistance to rebranding after merger and acquisition negatively affects the affective commitment to change, which in turn affects affective organizational commitment, which in turn has a negative effect on the departure intentions.