Semiography is a technique of description of meaning and of its production process. One of its outputs can take the form of "semantic maps", by analogy with geographic maps, of itineraries through a landscape of stereotypes. The first part of this paper gives an example of the data collected with the help of our protocol and of one type of analytic method. In the second part, data from a relatively large sample for this kind of research, are processed as semantic fields and synthesized as a dynamic transition probability network purporting to describe the "mental paths" of Québec City women through the set of stereotypes available to them in their culture.