Transformación digital y desempeño de las PyME: un análisis bibliométrico para entender y actuar
While the academic literature on the digital transformation of companies has grown considerably in recent years, most authors have focused on large companies without taking into account research on small and medium-sized enterprises (SMEs). However, according to the French Ministry of the Economy, SMEs account for 24% of the added value of all French companies and have significant room for improvement in terms of digitalization. Moreover, digital tools seem to play a role in the performance of SMEs. The latter deserve to be analyzed specifically so that their particularities and their own challenges are taken into account, for example, their lack of financial and human resources. We question the existence of a structured research community around digital transformation and SME performance. A bibliometric study (CCA, cocitation analysis; CBA, bibliographic coupling analysis), based on the literature dealing jointly with digital transformation and SME performance, has been conducted. It has three main objectives: to understand how and on what basis the academic literature on the subject was built, to structure the existing research by identifying its contributions but also its limitations and finally, to highlight future research avenues.