Renewing utopias of tourism. On the ongoing adaptation processes in tourist destinations confronted with the prolonged COVID-19 health crisis in France. The COVID-19 health crisis and the long period of confinement experienced by more than half of the planet directly affected the tourism sector in France and abroad. The post-coronavirus, and this ongoing transitional period, can give rise to isolation, questioning one’s identity, territory, and beliefs, or constitute a period of renewal marked by creativity and innovation. If mass tourism based on social and spatial interactions is affected, it can be rebuilt with more humility and social justice. This article, based on a qualitative exploration, shows the adaptations underway in tourist destinations facing this prolonged COVID-19 health crisis in France. It is about explaining how the tourism and recreational sector is reorganizing. The text defends the hypothesis of a change in tourism development strategies and questions the relationship between utopia and reality in a sector in need of renewal following the social, environmental and human constraints of the mass tourism industry.