Fieldwork situations are places that combine involvement with and the need to distance oneself from the subjects of the study. This requires methodological and epistemological vigilance. Even though a number of authors have dealt with the positions that should be adopted in the field, including long-term immersion (Bensa, 2008) or establishing the distance needed for objectification (Agier, 2006), in an African context these different strategies are rare and often fragmentary. This article takes a concrete look at the question of circumvention strategies based on gender relationships between women entrepreneurs and their husbands in Ouagadougou. I describe a society characterized by men’s domination over women, in which the women’s participation in paying household expenses is voluntarily hidden to protect the husband’s dignity. The necessary constant adjustment is achieved by paying attention to the social, political and economic context.