Analyzing the diffusion within an organization of a new official identity discourse, we connect fragmented identification – defined in terms of opposing emotions, opposition between different levels of identification or opposition between the emotional and cognitive components – and intentions of actions. We present three ideal-types that show ambivalence or neutral commitment. We thus propose an analysis which goes beyond simpler profiles – without ambivalence- proposed currently in the literature. This analysis adds value for understanding the relationship between identification and commitment.