Disruptive strategies aim at redefining rules of the game within a given industry. Previous researches conducted in this area are mainly focused on the conditions of emergence of this strategy. Our research adopts another point of view by considering the disruptive strategy as an element of competitive interactions dynamics. Thus, we study the disruptive strategy in terms of volume, speed and heterogeneity of its competitive actions. Three research propositions are built from the literature and discussed within the case of French movie theatres sector.