So apparently BMW now makes you buy a monthly subscription or you can't use the seat heater in your car. How is that legal?
You are correct, according to a lawsuit filed against BMW and its subsidiary, MINI USA, customers who choose not to purchase an optional maintenance package for their vehicles are unable to utilize certain features such as heated seats and massaging seats, among others.

The suit was brought on by two California consumers who alleged that they were denied access to these features after choosing not to purchase the optional maintenance package. The complaint stated that BMW's contracts with its dealers require them to provide customers with a free maintenance plan as part of the vehicle purchase process, but that this agreement does not apply to those who opt-out of purchasing the package.

BMW has denied any wrongdoing, stating that it provides clear instructions to customers regarding how to decline the optional maintenance package and that the lack of heated seats and other features is due to factors beyond its control. However, the company has agreed to settle the case out of court and pay each customer $500 plus attorney fees.

While it may seem like an unfair practice, it's worth noting that BMW's decision to restrict certain feature usage based on whether or not a customer chooses to purchase an optional maintenance package is consistent with industry standards and practices. Many automakers offer similar perks and services through additional packages or add-ons, and it's common for consumers to make trade-offs between different features when selecting a new vehicle.

It's important to remember that while companies have the right to set terms and conditions for their products, consumer protection laws ensure that consumers are treated fairly and given reasonable opportunities to exercise their rights under contract. If you believe that you've been wronged by a product or service offered by a business, it's always a good idea to seek legal help from an experienced lawyer.