What are the key elements of successful brand storytelling, and how can businesses use it to build customer loyalty?
Brand Storytelling is a powerful tool for building customer loyalty. Here are some key elements that make up effective brand storytelling:

1- The story must connect with your customers on an emotional level by telling their story through the lens of your products or services. It should be engaging and entertaining but always relevant.
2 - Your stories should align with business goals and provide value to both current and potential customers. As such they shouldn't focus too much on self interest as this will alienate loyalists. Instead you'll want to present yourself as a trusted authority who delivers consistent quality content.
3 - Consistency in messaging across all touchpoints is key. An example would include using the same tone of voice in all advertising materials (blog posts, social media) and leveraging branded platforms like email newsletters so the message is consistent between channels. 
4- Brand messages have a short lifespan online; even though longer stories may perform better initially they can lose relevance over time if not refreshed periodically. So fresh new messages need frequent deployment rather than more long term "evergreen" material.
5- Embrace failure, embrace success! A big part of learning from failures is embracing them.. Be authentic about sharing what didn't work well when trying something different versus the successes. This leads to trust and credibility that ultimately benefits the whole chain including partners and employees.