herpes simplex
"In the beginning when I felt the symptoms of herpes on my lip I went to pharmacy, which has offered abreva. I was using as per instructions - 5 times per day. 7 days later my lip looked as bad as 3rd day. When I finished first tube of abreva I went to another pharmacy and they again offered the same abreva. It's totally marketing and I am sure pharmacists are getting paid by selling this particular lip cream. It does nothing! It's expensive regular moisturizing cream!"