Christina Knoles 
2015 BMW 7 Series Sedan 750i xDrive 4dr Sedan AWD (4.4L 8cyl Turbo 8A)
Great Performance; Lackluster Interior
 We are in the market for a new luxury car and have narrowed our choices to three:  The Audi, BMW and Mercedes.  We have lots of snow where we live so we are considering those cars and the Mercedes model that is "snow worthy"  So far we have test driven the Audi A8, V6 and V8 models and the BMW 7 Series V8.  We much preferred the V8 Audi over the V6 so we did not bother testing a V6 in the BMW.  We have not yet driven the Mercedes.  We have not decided on a car yet.  While both cars were fun to drive, we liked the driving and handling of the BMW better than the Audi.  We also liked the trunk space in the BMW.  But the interior of the Audi was more luxurious than the BMW and the ride more comfortable for long distances.  The front seats in the Audi are also a little wider.  We are smaller people and don't need such wide seats, but if you are a bigger person, that might make a difference for you.  The camera and navigation screen in the BMW is much clearer than in the Audi.  We thought that Audi has a little "catching up" to do with the technology.  There are rumors of a new Audi being launched this fall.  If the navigation screen and the trunk size were comparable to the BMW, we would pick the Audi.  Perhaps the Mercedes will change our minds on both. We don't know that yet.  We found the leasing structure of the cars interesting.  While we can purchase the Audi for about $10,000 less than the BMW, the lease payments are the same for both cars, making the residual value of the BMW about $25,000 more than the Audi should we want to buy it at the end of the lease.  So if you want to lease with the option of buying the car at the end, the Audi is the much better choice with the residual value at about $41,000 vs the BMW at $69,000.