Why is blood pink in Danganronpa? In episode two of Danganronpa, two characters die. On both cases the blood appears in pink, rather than red.  

  

Why is this?
Is blood in the Danganronpa universe pink? Or is this supposed to be less shocking for the viewer or something similar?
According to the Something Awful playthrough thread for the game:


  Because of the intricacies of the Japanese game rating system, blood
  in this game is colored pink. Rest assured, though, it is human blood
  you will be looking at, and it doesn't mean our characters are
  secretly aliens or elves.


TVTropes also says the same thing:


  Many murder scenes are liberally splattered in Pepto-Bismol, thanks to
  the intricacies of the Japanese game rating system.


So it seems like making the blood realistic would have given the game a higher age rating, possibly restricting some of their target demographic from being able to purchase the game. But the pink blood also goes along with the main artistic style of Dangan Ronpa.

According to Wikipedia:


  The game uses pop art, a bright and colorful style, as a way to
  contrast the dark subject matter of murder. Scenario writer Kazutaka
  Kodaka stated he desired to "...shake user's heart by showing a
  devastating accident in not devastating ways. But, by some measure, it
  might be more shocking than showing a devastating scene."