Hasn't Love Live occurred in previous years? at the start of Season 2 of Love Live! School Idol Project the first years are running around the place trying to find Honaka to tell here there is a second Love Live competition noting that the first one was so popular that organizers decided to hold a second one.

But it was my impression Love Live was held before Season 1 since Hanayo and Nico already knew about it when μ's formed. so hasn't Love Live occurred in previous years?
Love Live was indeed been held before.


   The first Love Live was won by ARISE.


which is why ARISE was the favourite to win the 2nd Love Live.