In Inari, Konkon, Koi Iroha, what does the name on the blimp mean? In episode two of Inari, Konkon, Koi Iroha, there was a scene where there was a blimp with a sign with a heart on it and some words "WE/MAX". What does WE/MAX mean?
Like Eric mentioned, "シンワハウス (Shinwa House)" is a real estate company in Iwate Prefecture and the subtitles is referring to "RE/MAX", which is famous for the iconic balloon. The localization decided to use "WE/MAX" since they can't use the trademarked name "RE/MAX" and using "Shinwa House" pretty much has no meaning in English speaking countries. The combination of the balloon and "WE/MAX" was a localization compromise.