How do I get a totally white background without the subject being too bright? I would like to do a product demonstration similar to the White Room's demonstrations done by Apple, such as iPad 2 Product Demonstration


What type of lighting is used to keep the whites extremely white, while producing a professional looking video? Is this done by saturating the room with light, then going in after the video and darkening the video?
What type of room setup is needed?
Suggestions on Video Camera?
We do this all the time. All you need is a white wall and plenty of light.

The goal is to light the wall far brighter than the subject in front. You want it so that when the subject is properly exposed, the wall behind them is vastly overexposed/blown out, thus losing any details/texture on the wall. 

It helps to keep the subject at a distance from the backdrop.

Here's the last shoot I was on using this technique: