Tips to start making a little production So I have to make a little commercial for a class at my college and it is a video of about 1 min. I already have the idea of how all is going to be but I'm worried that at the moment of the edition the quality of the takes sucks. There's no big equipment, just an i5 computer, a GoPro Hero 4 and a couple of phones that record at 4K. No lightning, or anything... I would like to get some tips to make it look as professional as it could be and no too amateur. It's just video, no voice or dialogs. I'm also using a couple of luxury cars, I want to take good takes of them since I want to record 'em at night and I think lightning there is going to be a problem. Any tips?
The minute you said "no lighting" you violate the premise of "look as professional as it could be and not too amateur".  Lighting is not only about ensuring there are enough photons to actually record decent image on the camera's sensor.  Lighting defines highlights and shadows, contrast ranges, areas of focus and mystery, etc.  It is almost impossible to overstate how important lighting is to the look of an image.  The understanding of lighting, and use of that understanding in the control of lighting, is perhaps the single greatest factor that separates professionals from amateurs and professional-looking results from amateur-looking results.