White balance vs color correction I understand that it is a newbie question and if googled there are tons of articles regarding this, yet I am a bit confused with the answers given.
So, in every video post production there is almost always some color correction. In this case, why is white balance correction necessary? Especially if a color card is used and the colors of the video are adjusted to the card, why &quot;bother&quot; with the white balance?
Yet, I have seen videos concerning video editing and I noticed that both white balance and color correction appear, with WB preceding.
Finally, is there a standard procedure regarding the work flow of the color adjustment?
Thank you in advance.
Regarding the standard procedure, the short version is:

get the colour looking correct but neutral, which is when you do corrections for white balance and exposure problems. The footage will look &quot;natural&quot; at this point.
match the colour between shots (this is really part of step 1).
apply a creative colour grade, to achieve the look that you want. You can do this on a scene by scene basis, rather than shot-by-shot.

Usually getting the colour looking natural is the best place to start when applying a &quot;look&quot;. It's very hard to get a consistent look between shots that are not corrected to match each other.