optimizing / compressing video for web with Quicktime I have a ~70mb (3 minutes long) m4v video that I need to get to a much more reasonable file size for playing on a site that will primarily be accessed via iPad.

I don't know if it matters, but the video will need to play automatically upon page load.

I've read through a few tutorials for doing this with Quicktime, however I think I'm missing something..

From the Export pop-up menu, there should seemingly be an option to choose "Movie to QuickTime Movie." I have only 480p and iPod/iPhone/iPad options(which I believe would result in a viewing frame that is too small).

How can I proceed with web-optimizing this file in Quicktime? (Or is there a better solution? I tried Sorenson Squeeze, but that had a large watermark..)
To add on to AJ's answer, Vimeo has a dedicated page on their preferred compression settings; Youtube has the same.

Check these out for some more specific information on which bitrate/codec to choose!