try to run 'exiftool' from applescript but get 'command not found' this is my first attempt to run a shell script, namely 'exiftool', from applescript:

    set cmd to "exiftool -" &amp; tag &amp; "='" &amp; myName &amp; "' " &amp; myFile
    do shell script cmd


cmd looks like this:exiftool -Artist='myName' myFile.jpg
and works perfectly when directly inserted in Terminal.
exiftool was installed by the standard installer!

What did i miss?
Run 

which exiftool


or 

type exiftool


and use that path instead of exiftool in the script.

For e.g. if I was using git in Automator, I'd do this. 

/usr/bin/git pull 


Modify this for exiftool usage.