How can I move everything from my MacBook Pro Retina mid 2012 to a new MacBook Pro without reinstalling everything I have a MacBook Pro 15 Retina (mid 2012) that has my working environment set up - Parallels Desktop with Windows machine, some software for Mac and Windows.

I am to start using a new MacBook Pro Retina 13 (2013) tommorow. 

Is there a backup and restore procedure for Mac I can use to have a reinstall everything-free migration from one machine to another? 

My MacBook Pro is Running the latest OS X Mavericks 10.9.3.

Thanks
Several ways to do this, you have partially answered your own question... Most "hassle free" way would be using Migration Assistant on both Macs.

The procedure is described with a step by step procedure below:

http://support.apple.com/kb/HT5872

I would suggest you avoid the Wi-Fi option altogether, due to a lot lower speeds than a thunderbolt cable, but it can be used if you have no thunderbolt cable, or no external HDD that you can create a Time Machine backup on.