iOS Simulator installed apps location in Xcode 4.3.1 Where can I find the apps installed on the iOS Simulator?

I am running Xcode 4.3.1. I have found the location of the simulator at 

/Applications/Xcode.app/Contents/Developer/Platforms/iPhoneSimulator.platform/Developer/Applications/iPhone Simulator.app

but for the life of me I can't find the installed apps.
On my computer, it's ~/Library/Application Support/iPhone Simulator/5.1/Applications

Simple NSLog(@"%@", [[NSBundle mainBundle] bundlePath]); did the trick.