Start Chrome in Application Mode How do I do the following equivalent of Windows on a Mac?

"path\to\chrome\chrome.exe" --app=http://facebook.com


Link to Windows question.

There used to be a lifehacker guide to do this but unfortunately some of the links in the guide are dead.
This will open Google Chrome with the specified URL:

/Applications/Google\ Chrome.app/Contents/MacOS/Google\ Chrome --app="https://example.com"