How can change hard disk name (not partition) The title is self-explained: I want to change the hard disk name (not the partition). I am not able to do it with Disk Utility. Any solutions?

I'm on Yosemite
The device name is probably hard coded into the PCB or soft coded into the Service Area of the platter (aka hard drive firmware) and might be changed by the manufacturer but not by the customer.



The partition name (green) might be changed easily, the device name (red) not.