To install applications in Developer view of iPad I would like to install Amazon's Kindle application to my virtual iPad on my Macbook Air's Xcode. 
However, the developer view is very limited. 
I can only connect iCloud which shares some details such as emails but not programs. 

How can you install Kindle to your virtual iPad in XCode?
You can only install apps that you have built yourself in the Xcode emulator.

One reason is that the emulator runs x86 code whist production uses a ARM processor