Does Apple TV support Netflix/Love Film in the UK? I was playing around with my in-laws 2nd Gen Apple TV and I couldn't find any way of getting to these services.

I'm fairly sure I remember seeing iPlayer and the like in the old UI when I was playing with one in an Apple store but the UI seems to have been updated since then and I couldn't find any features aside from streaming from a computer on the network.

Have these features been removed are are they just well hidden?
Netflix - yes, just in the last few months.
iPlayer - no, never has.
LoveFilm - no.