Connect NAS with static ip over ethernet with MBP I have a WD MyBook World NAS with the set static ip 192.168.0.102 (subnet mask 255.255.255.0) - it might be also defined that the router ip is 192.168.0.1 but I can't remember. It works great on my home network.

Now I took the device with me somewhere else and want to connect it directly to my MBP (running Mavericks) with ethernet cable. I just can't ping the NAS.

I have tried sharing my internet connection from the wifi to ethernet. Nothing.

I have tried setting the manual ip on the ethernet port in NetworkSettings to 192.168.0.1 (subnet 255.255.255.0). Nothing.

Can anyone please help?
Does system preferences show a network connection?  You'll be counting on it switching to crossover mode - it's possible the NAS is interfering with that.  Are you defining a router IP within system preferences?  Make your machine ip 192.168.0.100, router 192.168.0.1, subnet 255.255.255.0, then try a ping.  

If that doesn't work, post the output of this command:
route -v get 192.168.0.102