Why AppleTV displays "An error occurred loading this content. Try again later" error? I bought my AppleTv a couple of weeks ago (Black Friday) got it set up and running just fine. I've been enjoying Netflix and video podcasts, overall its been great.

Then unexpectedly starting sometime yesterday and with increasing frequency today I've been getting the error:


  An error occurred loading this content. Try again later.


All the videos start playing, and play for usually a minute or more but then stop and that message appears. I can get back to the previous screen and hit play again and it plays the content, again for just a minute or so.

I've noticed it with video podcasts, Netflix streaming and Youtube streams.

Could this be a problem with the AppleTV or might it be my ISP? Thoughts, solutions appreciated...
If you hold down the Menu button and the down arrow on the remote for 10 sec until the LED on the front of the Apple TV begins to flash. Let go of the buttons and the Apple TV will do a soft reboot.
This has been happening to me several times a week and doing this seems to fix the issue.