How to block all texts from bit.ly? I have started to get text messages from bit.ly on my iPhone 6. It doesn't have a number—it just says "bit.ly".

I am confused that how can something which has no number is sending me text messages. I want to block it completely and totally. No one from bit.ly should ever be able to send me a text message.

How can it be blocked?

When I open the text message and click on bit.ly, I see the following options


send my current location 
share my location 
do not disturb


How to block bit.ly from sending me text messages?
To block this type of call:


Create a new contact called something like Non-Caller, No-Caller or Bit.ly
Enter 000-000-0000 for the phone number.
Scroll down and select Block this Caller


This should stop calls from calls that come from "zero" numbers.

I just remembered this tips to block No Caller calls -> https://discussions.apple.com/thread/6040239?tstart=0