Tire pressure with latex tubes: higher, lower, the same? I have just mounted a set of latex tubes to try it out - inside a set of s-work turbo cotton 26 mm on a regular roady. 

You notice the difference immediately. The feel is just very different. In front of my first longer ride tomorrow, I would like to get opinions on the air pressure. From what I can glean in this and other forums, there seems to be some confusion or different opinions in regards to pressure in comparison with butyl tubes: 


higher: you can run latex tubes at a higher pressure since the comfort is better. +100psi. 
the same: it all depends on your weight and preferences. 
lower: in order to get the most out of the flexibility in the latex ironing out a rough surface, run it at a lower psi. 


I would love to get some opinions on this. Perhaps some trustworthy sites with recommendations for tire pressure.
I don't think your pressure should change based on tube material.


Raising pressure just means that you're subtracting out whatever benefit you're getting from latex.
Lowering pressure doesn't make sense because latex tubes are just as susceptible to pinch-flats as butyl tubes.


There are different schools of thought on what the "right" pressure is, regardless of tube material:


Use the highest pressure the tire is rated for, to maximize performance. I think this has been thoroughly debunked.
Use a pressure that gives you a certain "drop" (vertical deformation). The figure I've seen is 15% drop, which I think was first proposed by Frank Berto. This was thought to be a decent compromise between performance and comfort.
Use the lowest pressure that will avoid a pinch-flat, to maximize comfort.