How can I convince my company to sponsor corporate cycling gear? I work for a medium sized company (about 200 people). We have a small but reasonably active BUG (Bicycle Users Group). I've seen corporate cycling gear before and have some friends who can get corporate gear cheap.

I'd like to propose to my company that they subsidise some corporate branded cycling gear, but I'm not sure how to pitch it. I've created a short survey on SurveyMonkey and know there is definitely some interest from my colleagues.

From my perspective, the pluses are:


Employee satisfaction - getting a bit of a perk of the job
Corporate marketing/promotion - getting the company visible, especially in group rides


What else should I emphasize in my pitch? Has anyone done this successfully and if so, how did you go about it?
The easiest way to do this is centre it around a competition that a contingent of your BUG is competing in.  That way you can pitch around the competition and the exposure.  Even if it is just a big social ride.  

Work out your team.  Work out the cost of the corporate uniforms.  Pitch based on the competition demographics (Hopefully it appeals to your company), also on the fact you have internal participants.  

You won't have gear available for the whole company but this is the easiest starting point.  Then from there you can prove interest and say it is encouraging employee health.  Not sure where you are located but some companies jump on programs like this.

Good Luck.