How to choose rim strip width? After referencing How do I know which size and type of rim strip to buy?  I still couldn't use any of the answers to identify the correct width of rim tape to choose. 

Velox tape comes in narrow (10mm), wide (17mm) or ATB (22mm) sizes.  What rim widths or styles are each of these sizes appropriate for or how can I determine which width is appropriate to use? 

I'm not sure if the same rules apply for very large rims either. Should I just use the largest size, ATB tape (22mm), on very wide rims like velocity blunt 35 (35mm wide) and dually (45mm wide)?
You want the rim strip to just cover the flat bottom of the wheel. You just need to cover the spoke holes. If the rim strip is too wide it will climb up the sides of the wheel and potentially interfere with the tire bead seating properly.