Front Shifter Won't Shift into 3rd The front shifter is a Shimano integrated brake-and-shift assembly. The front derailleur "groupo" is Shimano SIS. I can pull the cable to make the derailleur shift into third but the shifter doesn't have "enough throw" to do it via the shifter.

Pulled the cover off and threw some lube in it and it appeared to look just fine, but didn't take the closest of looks before having to shutter the shop.

First and second work just fine. Shifts up, shifts down.

Any ideas?

Thanks in advance.
Cable tension

Limit Screws

Derailleur position/angle

These are the only things that actually affect your shifting mechanically.  If those are all proper, something is broken/misaligned/shredded.