Bicycle Socks for Road Rides There are so many styles of socks.  Plus there are always debates on the best looking socks for group road rides.  White, black, short, tall, logos, etc.....  Some old school road purists say that black socks are for mtb only.  

How do go about picking the best style? Is there any reason to prefer one style over another? Are there other properties of socks that matter?
I strongly recommend socks that can breathe easily and that absorb and wick away sweat.  That means probably not cotton athletic socks you'd get in bulk at a warehouse store.

Personal preference determines the coloration and logos, and if you're worried about style, get socks that match your kit and your shoes.

Also if your alma mater has a cycling team, contact them and see if you can buy team socks.  You'll be able to show school pride wherever you're riding, and they'll be quality.