Why 2021 top-tier road bike are so dark? Is black/dark better looking or good looking is nothing at all anymore? Why 2021 new road bike are so black and dark? And, most of them, the bike brand is even invisible.
The kind of color makes the bike looks like a &quot;semi-finished product&quot; (un-painting product).
Not only one big bike company does so, many major bike brands do so.
I am a buyer and I hope to know if it is a new trend and the reason behind the trend.
S-Works Tarmac SL7 2021

S-Works Diverge

Giant Advenced TCR SL0 2021

Cervelo Caledonia-5

Canyon Ultimate CFR Disc Di2

BMC Timemachine SLR 01 Frameset

You can find more and they are really dark, don't they?
Is it better looking?
Why bike brand should be hidden?
The short and, I am afraid, only answer is &quot;fashion&quot;. The &quot;tan&quot; walls on the tires that are present on the two first images are another trait of the fashion.
There is nothing wrong with that, but, if you really are on high-end bicycle market, there are smaller manufacturers and third-party companies ready to customize your frame paint. Customization services like Orbea MyO come directly from the vendor.

And, most of them, the bike brand is even invisible.

Personally, I am fine with that: I hate being a moving advertisement for anything.