Is there a difference between normal Duvel and Duvel "Love" I bought a 4-pack of Duvel recently and when I looked at the last bottle I saw that instead of this label:



It instead had this label:



All of the bottles had different art/text on the backs, but up to this point I hadn't noticed anything different on the front label, so I decided to look into it.

I couldn't find any official references to a Duvel "love" beer but also could not find any official images of these labels.  I was able to find images of bottles with the same label listed as a unique beer on Untappd but am somewhat hesitant to take this as any kind of proof of it being a different beer.

Did I stumble upon a rarity or packaging mistake or is this the same beer and I'm just overreacting because I don't know any better?
It doesn't even show on the belgian (dutch/french) pages of the site, My best guess is that it's just an alternate cover.

DUVEL - mastery in beer

It seems they used these different covers as a marketing trick designed to generate publicity and hype as it clearly did here