Do lights and music enhance a cocktail? OK, so here I sit, in a fantastic marina (yes I live on a boat), but every Saturday and Sunday night the local cocktail bar has a rather serious disco, or should I say Saturday morning/Sunday morning (as they finish at 6am!).  I have friends who state that the cocktails they drink in the bar taste better when they are there during disco night than when they are there on a normal night - how does this happen?
Yes, it's been proven scientifically! 

Here is an article that breaks it down


  On the other hand, some research suggests that, under the right conditions, loud noise might actually enhance certain flavors


Are these people on vacation? It's a well known fact that things taste better on vacation. Why wine tastes better on vacation


  Reason 1: The answer you’ve probably heard or read before: you’re in Europe! You’re relaxed. Everything is going to taste better.


Actually you could scratch "Europe" and put anywhere you are on vacation.