What are the pros and cons of "Non Age Statement" Whisky In the Scottish whisky market there has been a level of controversy over the last couple of years relating to "Non Age Statement" (a.k.a NAS) whisky.

Several of the leading distillers now have NAS whisky in their line-ups for example Glenlivet Founders Reserve or Macallan Gold .

This has led to critism of the distillers that they're trying to pass off younger spirit at a premium price.

I was wondering what the pros and cons of NAS whiskies are?
It would seem like you hit the nail on the head:

The main benefit would be that distillers can put out whisky that's younger and still charge a higher price.

In the Scotch market age isn't just a sign of quality, it's also a sign of status. Rich people will spend a lot of money on bottles that are as old as 25 to 50 years, even if there is a very minimal difference in the actual flavour of the tipple. This means that an age statement can lend itself to a lot of profitability, or lack thereof.

By excluding age statements that allows distillers to put out product faster, and not have to correlate their pricing model with age necessarily.

The cons to a distiller would be very minimal as the average consumer doesn't think too much about this type of thing, knowledge about whisky is typically very low. The only real con is to a consumer that may be getting fleeced by marketing tactics.