Relationship between flapping and lagging frequency In my rotorcraft module at university, we were told that blades leading/lagging is as a result of blade flapping. To conserve angular momentum, an upward flapped blade (CG moves toward rotor hub) will speed up and hence "lead". A downward flapped blade (CG moves outwards) will slow down and hence "lag". I understand this, however if the lead/lag was as a direct consequence of flapping, then shouldn't their frequencies be the same? In the above image (Shown to us in lecture) you can see that the lagging frequency is roughly 1/5 of the flapping frequency. How is this possible? If the blade lag is a direct consequence of flapping surely this is not possible. 

Are there more factors that affect lead/lag? Perhaps cyclic pitch control alters the drag of the blades and hence affects the lead/lag? Or could it be to do with the hinge and any associated damping effects.

A comprehensive explanation would be appreciated.
I agree with your assessment. Have you discussed this with your prof/instructor? When performing Rotor Track and Balance, a worn lead/lag damper or dampers will directly affect the 1 per revolution lateral vibration with little to no affect to other rotor rpm orders or suborders. This is most pronounced in helicopter models which utilize hydraulic dampers as opposed to elastomeric or friction type lead/lag dampers. Hope this helps.

Another factor that contributes to Lead/Lag is alternating spanwise distribution of lift as a result of forward flight. As a rotor blade advances, the lift migrates toward the tip. Conversely, as the blade retreats, lift shifts more toward the root of the blade. Still a 1 per revolution effect.

Chordwise blade mass distribution (Chordwise Balance Aka Product Balance) accounts for angle of attack changes with respect to power changes. If one blade climbes or dives a greater amount than the other/s in transition from Ground-Flat-Pitch to Hover, there is a chordwise balance disparity, which, in turn leads to effects in Lead/Lag. Still a 1 per revolution effect.