Communicative Memory -- everyday communication, temporal horizon of eighty to hundred years, strongly influenced by contemporaries of the remembered events Collective Memory -- strengthen the bond of the collective, mediate a collective identity, social product Cultural Memory -- body of reusable texts, images, and rituals specific to each society in each epoch, whose 'cultivation' serves to stabilize and convey that society's self-image. <PERSON>, Collective Memory and Cultural Identity, New German Critique 65 (1995), p.