Doing Phenomenology Writing The Report: Rich descriptive language Appealing to the senses of the reader Use of anecdote Use of figurative language (similes; analogy; personification; onomatopoeia) Particularly metaphoric language Layered description that gradually reveals deeper probing of the research phenomena towards richer understanding by the writer and reader Reawakening echoes of the sensory experience of the reader Inclusion of other written/visual texts