The Creative Ecosystem: What it means to Laguna Beach ``One's destination is never a place but a new way of seeing things...'' -- <PERSON> Our current culture is no longer defined by industry and production, but instead, by creativity and technological innovation. The desired population to contribute to our society and help keep it moving forward is that of creatives and creative-supporters -- often collectively termed a creative ecosystem. This ecosystem helps to cultivate innovative thought and people, and incubate distinctively original places and experiences. Its existence encourages similarly-minded people to visit and participate in those destinations and the activities offered at those locations. For any creative destination, it is essential to acknowledge and care for all components in the creative ecosystem, in order for such an atmosphere to grow and thrive... In this specific day and age, to stay healthy, economies must be aware of how creativity, innovation and culture are important factors for the competitiveness of not only companies, but also for nations, cities and regions, particularly as we move from goods and service economies to ``experience'' economies... READ MORE