To address the global learning crisis, there has been a focus of late on students as well as teacher training and incentive programs. But STIR Education found a different market niche: ``supporting governments to ignite and sustain teacher intrinsic motivation (<PERSON>)''. <PERSON> is locked down in everything they do and say, and is a strong differentiator to those donors who evaluate them alongside dozens (if not hundreds!) of other education-focused NGOs. As their illustrious list of funders suggests -- STIR has successfully attracted those who believe in this differentiated mission.