Van Westendorp Price Sensitivity Meter chart. The acceptable price range is $500 to $1200. The too-cheap line starts at 100% and decreases sharply as price increases. The cheap line starts at 100% and decreases as price increases. The not-expensive line starts at 100% and gradually decreases as price increases. The not-cheap line starts at 0% and sharply increases as price increases. The expensive line starts at 0% and increases as price increases. The too expensive line starts at 0% and gradually increases as price increases. The point where the too-cheap line and the not-cheap line intersect is the bottom value of the acceptable price range (in this case, $500). The point where the not-expensive line and the too-expensive line cross is the high point of the acceptable price range (in this case $1200). The point where the expensive line and the cheap line cross is the indifference price point. The point where the too-cheap and too-expensive lines cross is $700 per person.