Chapter 13 Product Pricing 24 Bundling Grouping two or more related products together and pricing them as a single product Odd-Even Pricing Setting a price at an odd number to connote a bargain and at an even number to suggest quality Setting a price at an odd number to connote a bargain and at an even number to suggest quality Leader Pricing Pricing products below the normal markup or below cost to attract customers to a store where they would not otherwise shop Prestige Pricing Increasing the price of a product so that consumers will perceive it as being of higher quality, status, or value Copyright © 2011 by Nelson Education Ltd.