I have a `UICollectionViewCell` designed in the interface builder with an touch up action linked to it's source files.

The view class is correctly set to the my custom subclass of `UICollectionViewCell`. The outlet correctly visible in Xcode.

Problem is that the action is not getting fired no matter how i try to fix it.

I've completely ran out of ideas now.

I'm using Xcode5 DP6 and iOS7.

The best part is that everything worked fine until I've decided to create a new interface for my custom cell and removed the old file and create a new one. I updated all the connections and names but it just doesn't work. I've also removed the DerivedData directory in Xcode.