I'm a computer programmer, and I have no idea what I'm doing, nevertheless, when I founded my company, [Rebus FM](https://rebus.fm/) ("Rebus Fleet Management"), I went ahead and designed my own logo.

It's basically a lowercase "r" with inverted hints of "F" and "M" embedded. It's in a cloud.

Check it out:

[![Rebus FM logo](https://i.stack.imgur.com/tBtJl.png)](https://i.stack.imgur.com/tBtJl.png)

Here are my thoughts: 

1. The letters represent my company's name, i.e. "rFM" = "Rebus FM" = "Rebus Fleet Management".
2. I'm a low-ceremony, unpretentious, informal kind-of-guy, and I wanted the logo to be informal, too. Also, the product I build is trying to be low on ceremony. So I lower-cased the "r" – to be chill, you know.
3. I really like slightly esoteric logos, so I like the fact that the logo does not spell the name of the company directly.
4. I like how monochrome logos can be varied indefinitely.

[![Black version](https://i.stack.imgur.com/YQTNm.png)](https://i.stack.imgur.com/YQTNm.png)

[![Logo "floor" (e.g. jumbotron background)](https://i.stack.imgur.com/POVwG.png)](https://i.stack.imgur.com/POVwG.png)
5. It's in a cloud because it frames the "r" nicely. Also, I'm in the business of building (and helping people build) distributed software systems, which are often deployed to cloud-based environments, so I thought the cloud was fitting.

I am very curious to hear if anyone has any ideas on how I might improve this logo, or if anyone has feedback in relation to e.g. unintentional signals, plain bad graphic design, etc.