My organization is looking at developing mobile applications, we have a wealth of web development resources. There are many factors to consider in making the decision of how to develop this application such as Cost(s), platform support, performance, and maintainability. 

But, **I have not found any research that actually backs up the assumptions that users prefer the experience of a native app over a hybrid mobile web app** (A hybrid app is a HTML5 app distributed in an embedded web view using PhoneGap, etc.). 

Some [people assert](http://www.gartner.com/newsroom/id/2429815) that native apps are more performant and have a better user experience, but why? **Have there been any user surveys or analytics that indicate this user preference towards native?**