In IB, I put an Image View object in app window, and dragged a tiff from the finder into that space, turned off editing, and positioned/sized the image as a header banner. Looked fine in IB, but when built and ran, ImageView object is there only as a background filled box (without my tiff).

Could someone explain what steps I am missing or point me to an existing relevant answer?
Cheers!

PS: By banner I only mean a static image, nothing to do with html, nor iOS.