When the Sony-Sony Music joint venture Sony Computer Entertainment was founded in 1993, many within Sony asked a question "We already have a video game division over here, It's called Sony Imagesoft, We understood the necessity of dedicated divisions for different types of content, We handle the electronics hardware side of things, Sony Music handles the music content and Sony Imagesoft already handles video game-related aspects, Why form another video game division just for Kuturagi's PlayStation project?."