Why is it so hard to say no to girls? And I don’t mean that as in why is it hard for ME to say no but why is it so hard for some girls to know I MEAN NO. It literally hurts my feelings when a girl constantly comes onto me, especially sexually, and I say no yet she acts in bewilderment. I said NO. Key word is “I”, not “he” or “she”. ME, THE INDIVIDUAL, SAID NO.