NARS was founded by French makeup artist Franxois Nars in 1994. In the 1980s and 1990s, the independent female consciousness, the makeup industry began to popular exaggerated, gorgeous style, delicate, heavy makeup like a mask, to help women to perform their ideal bold, confident appearance. But born in France and emphasizing the principles of natural beauty, Francois Nars has a different view of beauty, he believes that natural makeup is the best. This is also the characteristic of nars: light and light, not heavy. Moreover, the minimalist design of black and white brings high recognition to NARS. 
Recently, nars launched the first user-centered virtual community on the meta cosmic ray - NARS Play makeup Island wechat mini program. Draw inspiration from the meta-universe, constantly break the rules, and create new trends. In this surreal virtual community that integrates meta-universe games, beauty experiences and social interactions, players will roam the four themed islands, build highly personalized digital virtual characters, experience rich interactions, and start a journey of digital innovation beyond The Times. While paying tribute to the classic elements and products of the NARS brand, it brings players an extraordinary meta-universe game experience.