Why is Facebook so prevalent for kinships in this game? I've played a lot of MMOs over the years: World of Warcraft, Ragnarok Online, Final Fantasy XIV, Guild Wars 2, SWTOR, the list goes on and on. But none of the guilds in any of those games ever utilized Facebook. In LOTRO, at least on Landroval and Laurelin, it appears as if every other kinship has a Facebook. I'm just curious, why is Facebook so commonly used in the LOTRO community?