Albion has invested in Convertr Media to aid global expansion.
Convertr is an award winning enterprise technology platform, launched in 2011 by entrepreneurs Emma Bowkett, CEO and Clive Brett, which helps advertisers enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships.
Whitby-Smith, investment director and partner at Albion Ventures added, “We look forward to working with Emma and the Convertr team. This is an exciting company, with an outstanding team and high profile customers in a high growth market. Albion is an active investor in the digital marketing sector, with current investments in Black Swan, Elateral, Grapeshot, Relayware and Sift. Convertr’s emergence as a next generation digital hub that delivers tangible ROI comes at a time when the marketing sector is actively seeking efficient and transparent technologies”.
Convertr Media works with media agencies, advertisers and publishers including Mediacom, Maxus, iProspect, Fiat Chrysler Automobiles, Dropbox, Incisive Media and Dennis Publishing.