With the release of the all new UFC uniforms by Reebok, UFC asked us to develop a :30 UFCstore.com launch spot that featured the new gear and reflected the brand’s rising status as a lifestyle brand. They needed a spot that could be used as a template for sustain spots that could shift from featuring official athlete apparel to general lifestyle gear. It had to be modular enough that their internal teams could takeover and expand upon. We developed a flexible script framework and produced a modular shot library of both lifetime and fight preparation scenarios. For this initiative I worked with UFC E-Commerce group as both agency CD and as Director for the spot. Produced at Troika.