Car rental in Denmark is dominated by a handful of large international players with well-known brands. Due to the high level of saturation, the number of cars and transactions grew only slightly in 2018. Among the leading car rental players, key elements for success include well-developed fleets, wide networks of rental offices and competitive pricing policies.
The Internationals Car Rental (Destination) in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2022 illustrate how the market is set to change.