In early 2008, the Billiard Congress of America (BCA), in partnership with Ellison Research, of Phoenix, Arizona, conducted the second annual comprehensive quantitative research study of the general public to gauge consumer attitudes toward the game of billiards. The study was conducted through online panel interviews among 1,033 randomly selected people who reside in the United States and are 18 years of age or older.
The overall sample comprised three segments, including people who own a billiard table, people who play the game of billiards, and people who neither play the game of billiards nor own a billiard table. All respondents received a base set of questions, including demographic questions, and some received a specific set of segment questions. The overall structure of the findings includes behavior trends across segments, understanding the purchase process and further exploring the purchase intender.
Results of the study were recently presented during the 2008 BCA Expo in Charlotte, North Carolina, and are now available to BCA members. BCA business members can download the report free of charge at the link listed below. BCA business members will be asked to provide a username and password in order to access the reports. The report is also available in electronic (pdf) format to non-BCA members for a fee of $250. For assistance with downloading the report, contact Shane Tyree, BCA membership manager, at 303.243.5070 or shane@bca-pool.com.
BCA Business Members – Download the 2008 BCA Quantitative Consumer Study (PDF format).