Today sees the launch of a new responsive website for McInally Plant, one of the most respected providers of machinery and operator hire to the construction industry in Scotland. The company has a reputation for professional service and quality backed up by years of experience.
Innovative, forward-looking and responsive to the needs of their customers, McInally’s management team were acutely aware that to stay ahead in a competitive market they required a brand identity, logo and a marketing message that accurately represented their products and services. That’s where Eden came in.
A new brand identity and a fresh new look was unveiled today for CEA: Committed To Ending Abuse.
Last summer Eden was approached by Falkirk & District Women’s Aid.
As a founding member of the Scottish Women’s Aid network, the charity is well known for its services addressing issues of domestic abuse. The organisation is less well known for the wide range of other, groundbreaking services that it provides.
In addition to providing professionally trained 1:1 support, group work and therapeutic interventions for adults, children and young people who’ve been affected by abuse, the team help people to make decisions about accommodation, legal, financial and other matters. They also provide creative arts workshops, parenting workshops and training for other organisations. Their work includes activities that aim to actively address the root causes of abuse in society.
In the last few years, progressive societal and legislative changes led the board and senior management to conclude that their organisation needed to project a new name, image and identity.
Ballantine Castings new responsive website was launched today marking a key stage in the repositioning of one of the UK’s foremost producers of high quality, high integrity iron castings to the architectural, engineering and construction sectors.
A modern organisation with a management team whose focus is firmly on the future, Ballantine Castings has a rich and expansive track record of engineering excellence in metalwork – both in the UK and internationally with a heritage dating back to the early 1820s.
Team Eden’s work on Ballantine’s new digital presence, brand identity, and marketing collateral helps to future-proof the company. A new platform is now in place enabling the Ballantine Castings in-house team to more effectively showcase their products and services, further expanding and consolidating Ballantine’s position.
Eden have been busy branders this year having designed and developed identities for businesses in various sectors. So when we were approached to deliver a new identity for New Heights we were delighted to get involved.