One of the article on Inc.mentioned that 1 out of every 3 visitors, visit the About Page first.
If your website is placed in a way that it can attract a lot of visitors, then it is implied that your About Page is one of the popular pages online.
A negative point found too often is that most people – starting from the freelancers to the giant companies – do not prioritize the About Page. The design of the website and all other factors are considered first but not the About Page.
As we saw in the initial paragraphs, the About page is generally neglected and when it is to be designed, a quick work is done, some designs copied from somewhere, text copied from somewhere else and you are good to go!
The above rush makes the About Page dull and low. No attention can be grabbed, but instead it can create a negative image.
It is necessary to envisage upon the thought on why any website visitor would prefer checking the About Page. Once that point becomes clear, the priorities will definitely change.
The fact is that most of the time, any visitor prefers to visit the About Page indicates that they are curious to know about the person or people behind the website.
From a psychological viewpoint, the answer is very clear.
The visitors prefer to feel some connection with the people that they associate with or they admire.
The above equation clearly indicates why the sites with biographies or celebrities information always attracts visitors and has excessive traffic.
People wish to know more about them in order to feel some connection. Similar is the case for the brands and business that people follow online.
They covet connection which attracts them to the About Page.
Therefore, if you already have an About Page, or you are planning to get one ready, then you need to make this the most attractive part of the website.
Some tips are mentioned below that can help you create an amazing About Page for your business or your brand.
Most of the time, when a person sits to write the About Page it is clear in their heads that they are supposed to write about themselves. But this is not as easy a task as it looks. Even the most enthusiastic person fails to pen down themselves.
The content that is covered is fine, but the way of presentation makes the page look terrible. The visitors already know that you are a web designer. But CSS? Clarity is missing.
There is not a single thing in this About Page that can create a lasting impression in the mind of the visitors. Using technical terms or jargons won’t help. The readers will not be able to understand at all and there won’t be any leads from this too.
And above all… It is Humdrum… Absolutely boring!
Even though you have great professional background, the readers won’t be interested in reading it. They prefer a story, or something that is fun to read. You need to make a story of your life and present it. This will help people relate with you and also stay in their minds and hearts for a longer duration.
It is necessary to keep the About Page engaging. Don’t let it turn boring. Write the way you speak i.e. if you have a habit of speaking certain terms, keep them in the content. This will allow the reader to enjoy and feel lively.
Some sarcastic sentences, some funny quotes or terms. All of it add a pinch of fun and allow the reader to stay engaged. Do not miss it!
Is it possible for a brand or business to have a personality?
For example, have a look at MacDonald’s. The first thought that comes to mind is food and then their logo/design.
The design has a significant role in About Page. The design can be chosen in a way that it becomes easy for people to connect to it.
Now, unless you are a tech person having designing skills too, this task is a tough one without the help of any tool.
Ninja Beaver Builder allows you the liberty to build and design your page without much efforts.
In case you need any guidance or suggestions for the overall design, then you may check BEST About Pages.
The name About Page clearly states that it is about you. But, do not forget to mention the customer too.
It is highly essential to connect your About Page or your blog to the readers. May it be in the form of how they can benefit from the same, or about any other thing.
The About Page has to be well-drafted, capturing, a sense of fun. It should contain all the human aspects which can make it more relevant to the readers.
Your About Page can play the role of an asset or a liability depending upon how you create it.
It is very easy to write something, but to write something that makes sense and conveys the message is the real job.
Get your About Page ready easily and grab all the attention!