Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34). The study found that 31% of shoppers used YouTube to shop for apparel and 37% watched a video on a retailer website. And those researching via video are big spenders — 28% of those who did video research spent more than $500 in the last 6 months, while only 2% of non-video researchers did. Read the rest at Marketing Land.