A website needs to look appealing a draw people in. This means you only have a short time to make a good first impression – otherwise, you will have a high bounce rate, which is indicative of people entering your website and not seeing something they like and want to engage with.
A large part of having a successful website is using the right imagery. This will make it more visually engaging and give people an interactive experience, as opposed to just lots of heavy text to read. You can select the kind of images you want, which you feel reflect your business, then test them out by monitoring people’s reactions to your web page.
If you need to add more images of your specific business, consider a corporate photo shoot. This will give you lots of images that you own the rights to, so you can use them anywhere in your online marketing.