It seems that BlackBerry is returning to its roots with their new phone, the BlackBerry Classic.
While other manufacturers have given up on the traditional keyboard BlackBerry is making it a predominant feature.
BlackBerry’s rational behind this is that they are relying on their core user, the business user, to embrace the smartphone’s physical keyboard. This phone isn't intended for games and social media (of course it can do that) but the primary functions are ease of typing, battery time and security.
Will BlackBerry make a splash in the Smartphone market by taking a step back? Only time will tell.