“Slowly I turned…step by step…inch by inch…,” In this case, chip by chip. Spansion makes another bold move cutting off Intel at the pass. As the market play develops, reacting as if this stranger is the object of his rage, the angry character (Intel) begins hitting or strangling him (Spansion), until the screams of the victim shake him out of his delusion. The character (Intel) then apologizes, admitting his irrational reaction to the mention of those certain words (IoT). This follows with the victim innocently repeating the words, sparking the insane reaction all over again. Ah Intel, what’s inside again?