Vermont Skateboards logo rebrand. The center dot represents the small circle of friends associated with the skate crew and company. It is also similar to that of a wheel and bolt. The writing around the dot resembles how type is laid out on shotgun shells. The real effect of the logo occurs as time goes on.
Taking into the values of Vermont, the local communities the skaters are from, and wanting to give an honor to those associated with Vermont Skateboards, tree rings are added around the logo each year. A selected friend or family member will be given the chance to add a ring. As more and more people affect the company and help it grow, the original crew is still at the center.
Logo and board concepts for Vermont Skateboards.