The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014.
Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) VP Content at Hubspot; Andrew Davis, (@TPLDrew) author of Brandscaping; Andris Berzins, (@akberzins) CEO of Buzztale; Heidi Sullivan, (@hksully) Senior VP, Digital Content for Cision, Val Swisher, (@valswisher) Founder & CEO, Content Rules, Inc; Lee Odden, (@leeodden) CEO, toprankmarketing.com; Mike Weir, (@mikedweir) Global Head of Category Development-Technology at LinkedIn, and of course, Joe Pulizzi, (@joepulizzi) founder of Content Marketing Institute.
– Ardath Albee, (ardath@421) B2B Marketing Strategist, Marketing Interactions, Inc.
So what are your content marketing predictions for the coming year? Feel free to share your comments.