From a hybrid’s point of view, the most interesting thing of the London Book Fair was to get to know the business model of Ubiquity Press, an open access publisher of peer-reviewed, academic journals that has emerged from UCL. In our little chat with publisher Brian Hole I learned that it has established a business model that works for them – we are eager to learn more and will try to catch up with them soon (stay tuned). Otherwise I quickly wanted to share some interesting impressions: Sony proudly announces “eReading since 1990”, and Elsevier praises “share”. Exciting times!