NEW YORK, NY AND ATLANTA, GA (Original Post on GlobeNewswire) Predictive analytics and consumer marketing data leader, AnalyticsIQ, and PeerLogix (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced their data-focused partnership. By teaming up, marketers can now target consumers across channels based on the type of media they consume as well as their spending habits and buying power. This partnership is powered by LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, and their Data Innovators program. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.
As of today, approximately 400 AnalyticsIQ/PeerLogix audience segments are now available through LiveRamp’s IdentityLinkTM data store feature – and over 2,000 more are coming soon. LiveRamp’s Data Innovators program is designed to provide unique, exclusive, deterministic data sets for marketers, and a new revenue stream for data owners.