Despite being a name that a lot of people were familiar with and trusted, imedeen’s sales had started to stagnate. They had a strong ambassador in Chrissy, but their over complicated messaging had confused consumers.
They were finding people would start taking heir products, but would give up after a few weeks and so never really experiencing the benefits of the product.
By stripping back the design and messaging, we were able to create a tool kit of assets that were easily transferable across print and digital.
Key messaging was highlighted and made to be easily digestible for the consumer, as well as adding a money back guarantee to give the consumer that added brand confidence.