"The idea was to make the Track'ster tough looking, like a bulldog," said Tom Kearns, chief designer for Kia Motors America (KMA). "But the car had to be approachable as well. We wanted to base the car in reality so people instantly knew it was a Soul, but with a lot of attitude. It had to be a bold interpretation that would change people's conceptions of what a sporty Kia could be."