1:Button Studio along with filmmaker Jila Nikpay challenge us to look at our impact stories as visual/digital content. This program will explore resources at the U that can help you create video and other digital assets for promoting your programs and projects. We will walk you through some video basics to get you started and you'll try your hand at creating a storyboard, an essential ingredient in planning.
As we have all likely experienced, communicating within and between organizational silos can be a challenging task. Based on her career experience in higher education, Amanda Costello, lead content strategist in the College of Education and Human Development, brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos but to teach them a thing or two as well. Brought to you by the Digital Communicators Circle.
You've seen her work in stores, exhibits at the Walker Art Center, and probably own some of the products her branding adorns, including Mrs. Meyer's cleaning products. Esteemed Minnesota designer Sharon Werner of Werner Design Werks will share how her studio always questions the problem before the solution, resulting in work that not only looks good, but engages shoppers, resulting in sales for retailers and loyal customers and fans for clients. Because design should be so much more than making it look pretty.
With our focus on telling the University of Minnesota's great stories, how good are we at telling our own story as communicators? How do we measure and report on the value of our communications efforts in a meaningful way to our stakeholders? Hear from a panel of U communicators as they share stories/case studies of how they've shown value and measured efforts.
Communications Share Fair: It's time to break the famous silos and break out into groups to: Connect on topics of interest, Look at each other's work, Discuss case studies and projects, Demo tools, Get feedback. Bring it all, bring it on! This is a poster session without the posters (although you are free to make one if you want).
Then we'll move into PowerPoint Karaoke (AKA Battle Decks) with your MC, Kari Williams, from the Minnesota Population Center and Pub Trivia Host at the Pig & Fiddle. During this improvisation exercise, volunteers from the audience will present a set of slides that they have never seen before, with audience/setting and topic/purpose coming from the crowd. Your mission: make sense of it and entertain!
Content strategists Christine Benson and Julie Vollenweider of Dialog Studios present the basics of good content strategy, what it is, why it matters.
Inaugural meeting of the Digital Communications Circle. The goal of the Digital Communications Circle is to gather communicators from across the University to share insights and initiatives related to e-comm, special digital projects, and social media. To kick off, we'll be discussing digital communication tools and resources. We'll also discuss ideas for future meeting topics.
Speaker: Sarah Groskreutz, Director of Human Resources. With facilitators from the Art of Participatory Leadership group using OpenSpace Technology, we will explore the question: How do we create a community of respect for communications workers in an arena where everyone's job is to communicate?