You&apos;re not just getting older, or bigger - chocolate bars are getting more expensive and they&apos;re definitely getting SMALLER.
Manufacturers have been slashing the sizes of some of the country’s favourite snacks, claiming it is as a result of ‘customer feedback’ with people demanding less calorific products.
However, a by-product has been to cut costs - meaning bigger profits.
The most recent controversy involved Toblerone, made by Cadbury owner Mondelez International.
Toblerone’s 400g and 170g bars - both sold in the UK - now weigh just 360g and 150g respectively.
The old 121g Maltesers bag is now being sold as a 103g “pouch” – a reduction of 18g or 14 per cent.
Yorkies, Wagon Wheels, Twixs and more are smaller now than they once were.
Since 1976, Yorkies have shrunk the most - diminishing by 20 per cent from 58g to 46 - though for a brief heydey in the noughties it weighed a staggering 70g.
Twixs have shrunk 17 per cent between 1986 and now from 60g to 50g.
Cadbury’s Creme Eggs have been getting both bigger and smaller. In the 1970s they weighed 34g and are now 35g - but for a brief period in 2007 they weighed a huge 39g.
A recent poll interviewed 1,000 people and found out that 79.8 per cent of respondents in the UK think chocolate is getting smaller.
Wayne Barker, head of online marketing at Boom Online Marketing, who headed up the research, said: “The consumer poll that we conducted taught us that there is indeed an overwhelming public belief that chocolate bars are getting smaller but this doesn’t meant that it is strictly true.
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