But the advert, which is due to be plastered on billboards from Tuesday, ran smack into criticism, with the women’s wing of junior coalition partners the SPD demanding it be halted.
“It is embarrassing, stupid and sexist for the transport minister to be selling his policies using naked skin,” Maria Noichl, chairwoman of the wing, told the country’s Bild am Sonntag newspaper.
The family minister, Franziska Giffey, also hit out at the transport minister, Andreas Scheuer, of the conservative CSU party.