SEATTLE--(BUSINESS WIRE)--Sep. 6, 2012-- (NASDAQ:AMZN)—Kindle is the world’s #1 best-selling e-reader for five years running, and tens of millions of readers are already reading on Kindle. Today, Amazon is excited to introduce the fifth generation Kindle e-readers: Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179; and the new latest generation Kindle, the lightest and smallest Kindle, now with new, improved fonts, faster page turns and an even more unbelievable price: $69. Meet the all-new Kindle e-reader family at www.amazon.com/kindlepaperwhite.
Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast — the blacks are blacker, and the whites are whiter.
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours without eye fatigue or strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an unparalleled experience in the dark and in direct sunlight.
Kindle Paperwhite’s built-in front light is designed to be used at all times — both in daylight and in a dark room — for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.
Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot — they simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road. Kindle owners also enjoy free Wi-Fi access at AT&T hotspots across the US.
At just over a third of an inch thin and weighing 7.5 ounces, Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.
Every font on Kindle Paperwhite is hand-tuned for maximum readability. The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display. This allows for unprecedented sharpness of fonts. Kindle Paperwhite’s higher resolution display also allows for new elegant typeface options, such as Baskerville and Palatino, which use thin stems that would not render well on any lower resolution display.
Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart — it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.
All Kindles use Amazon’s popular Whispersync technology to automatically synchronize a customer’s Kindle library, including last page read, bookmarks, notes and highlights, across the widest range of devices and platforms. Now, Amazon is extending Whispersync to professionally narrated audiobooks — customers can start reading a book on their Kindle, and seamlessly switch to listening to their corresponding Whispersync for Voice-enabled audiobook from Audible on their phone or tablet, picking up exactly where they left off. With Whispersync for Voice, customers can continue enjoying books during commutes or any other time their eyes are busy. Whispersync for Voice is a solution for the millions of Amazon customers who want to spend more time with their favorite books. Customers can listen to their Audible audiobooks on Kindle Fire, iPhone, Android phones and Windows Phones.
Introducing the new, latest generation Kindle — the smallest, lightest and most affordable Kindle ever is now even better, with new improved fonts, 15% faster page turns and a new, unbelievably low price: just $69. In addition, the new Kindle now supports children’s books and comics, and includes new parental controls. Weighing just 5.98 ounces, Kindle is small and light enough to fit easily in a pocket and take everywhere, and still features the same 6-inch electronic ink display that reads like real paper. At just $69, the new Kindle is the perfect entry Kindle for young and adult readers alike.
When a customer shops on Amazon.com, buys a Kindle, or buys Kindle content, they know that they are also getting Amazon’s world-class customer service. Amazon scored 86 — the top score — on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey — the highest ever attained by a retailer. Amazon has been rated #1 in the National Retail Federation Customers' Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion. Customers have been shopping on Amazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience. So far in 2012, Kindle customer service has received a 97.1% satisfaction rate from customers.
With Prime, Kindle owners can read for free — choose from over 180,000 books in the Kindle Owners’ Lending Library, including all 7 Harry Potter books in 5 languages and over 100 current and former New York Times bestsellers, to borrow for free — as frequently as a book a month, with no waiting and no due dates.
Customers can read their Kindle books on the largest number of devices and platforms, including any Kindle as well as on iPhone, iPad, Android devices, Mac, PC, BlackBerry, Windows Phone or in their web browser with Kindle Cloud Reader.
Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience. Kindle also comes with a built-in dictionary, instant lookup and translation of words, Real Page Numbers, support for bookmarks and annotations, and more.
Customers can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book. Customers can also view the passages frequently highlighted by other Kindle readers to discover interesting and meaningful passages in books using Popular Highlights.
Every Kindle has instant access to millions of books at the best prices, including over 180,000 exclusive titles. Over 650,000 books are priced at $4.99 or less; over 1.2 million are $9.99 or less. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle, and Kindle customers can borrow Kindle books from their public library and have them delivered to their Kindle via Wi-Fi.
Kindle comes automatically pre-registered so customers can immediately start enjoying their existing Kindle library or shop for new content, with no set-up required.
The new Kindle Paperwhite is only $119. Kindle Paperwhite is available for pre-order starting today at www.amazon.com/kindlepaperwhite and ships October 1.
The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is only $179. Kindle Paperwhite Wi-Fi + 3G is available for pre-order starting today at www.amazon.com/kindlepaperwhite3G and ships October 1.
The new $69 Kindle is available to customers around the world at www.amazon.com/kindle and begins shipping today.
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine — and it is available in two display sizes — 7” and 8.9”. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.