Big data analysis is changing the game in the world of sports. That is why SAP is partnering with the Women’s Tennis Association WTA to transform tennis. SAP’s technology powered by HANA offers players and coaches the tools to analyze performance and optimize strategy in real-time. Players are not only able to improve their game but also to better connect with the fans as well. A mobile app makes all the information visible in real-time to even enhance the fun and entertainment experience.