You may have heard of marketing automation by now, but how can it specifically help asset managers to grow AUM? In this on-demand webinar, asset management experts Joe Paone and Mike Madden will dive into Marketo for a step-by-step look at building programs. You’ll see first-hand how Marketo helps you segment marketing programs by investor persona, prioritize leads for sales using automated scoring, build highly segmented lists in minutes and much more!