When multiple brands were brought together under a single brand identity, we managed the brand rollout for PETRONAS at 2,500+ sites across Europe.
Petroliam Nasional Berhad is an oil & gas multi-national based in Malaysia. With a new brand strategy to bring different brands under the single umbrella brand of PETRONAS and ambitious expansion plans in Europe, they sought our help to effect a fast and efficient rollout of their new identity.
With more than 2,500+ sites to assess, survey and rebrand, we worked on the most cost effective and fastest implementation plan. Each dealership was categorized as Platinum, Gold or Silver. Each received a different level of branding solution.
For maximum efficiency we established standard procedures for each level, whilst maintaining the flexibility to create more bespoke solutions for the higher profile flagship sites.
Meticulous planning of this four year program will ensures that all 2,500 sites and dealerships are completed before 2019. In one year alone we produced and installed over 2,500m2 of vinyl.
Through PETRONAS sponsorship of the Formula One Mercedes team, we were delighted that high profile drivers such as Lewis Hamilton were on hand to launch the flagship dealerships.
Our combined service offer of production and installation, coupled with central and local project management teams has been key to success.