Kia Motors Corporation (KMC) today announced it will be the exclusive Presenting Sponsor of the first-ever YouTube Music Awards – an unprecedented digital music entertainment event, which will globally immerse YouTube viewers in concerts around the world. Accessible to more than one billion people worldwide, YouTube has become the home to both recognized artists and the next generation of musical talent. Kia will be at the forefront of this cutting-edge paradigm that sets a new standard for music awards.
The YouTube Music Awards will feature performances from and collaborations between a variety of artists, from the biggest names in music, including Eminem, Lady Gaga and Arcade Fire, to some of the world's biggest YouTube stars.