Made fitness accessible to everyone.
Daily Burn had been systematically successful at driving subscriptions running marketing that was standard fare for the fitness space. You know the stuff: incredibly fit people effortlessly executing moves in skin-tight spandex, before and after photos complete with “fat pants”, and hard-hitting offers that get beat over viewers’ heads until they submit. What they hadn’t been successful at was building a brand. So, we set out to stake a claim. That Daily Burn believed fitness was for everyone. That it was attainable.
What does running a business look like now?
How do you cut a 9 year buying cycle down to as little as 9 weeks?
What happens when you make optimism your mission?
How do explain a $1 million price tag for software?
How do you escape the dreaded fat pants?
How can we see the future without leaving today?
How do you mark a true revelation in skin care?
How do you redefine expectations for a whole region?
@Patrick Bennett. All rights reserved.