With an eye for print making from her many years working as a graphic designer and VFX artist in the film industry, Claudia Carvalho founded eco- friendly baby fashion label Piupia in 2013 after the birth of her son. Whilst rocking her son between naps she doodled her first prints, aiming to create something with a focus on quality, sustainability and fun.
The collection for little ones aged 3 months to 6 years has become known for its soft muted colour palettes and simple, easy-to-wear shapes. Based in London but working with her father’s business in Portugal, which has over 20 years’ experience, each Piupia product is sustainably and ethically produced at the family factory using processes that are kinder to the environment and gentle on babies’ sensitive skin.