You gotta do what you gotta do to stay afloat in the business world: whether it's a bold marketing strategy, killer prices, or taking a risk on a new product, it's go big or go home. You have to plan your business from the start to the finish and think about everything you do along the way.
Which maybe explains some of these rather bold choices people made for their business names; you sure won't forget their name once you've seen it!