Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
You are a superhero. You don the tights with the best of ’em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham. Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don’t go well….