Nowadays, the strength of businesses is measured by the value of their trademarks rather than their tangible assets. Trademarks need to be protected for both popularity and material return and they need to be registered in the name of the owner to be protected.
Trademark is any kind of sign that can be displayed especially by words, figures, letters, numbers, shape or package of goods, that can be printed and reproduced including person names provided that it ensures distinction of goods and/or services of a business from the goods and/or services of another business.
Registration relevant actions like assignment, transfer, change of address etc.