Daniel Gefen was this week's guest on Success Profiles Radio. He and his business partner own media/PR company Get Featured, while Daniel also hosts his show Can I Pick Your Brain? In addition, he has a book coming out soon called "The Self-Help Addict.
We discussed his journey in which he and his family were evicted into the streets. As a result, he ran his company from a hotel lobby for a year because he had nowhere else to go. We talked about how successful people make the transition from consumer to producer, in other words, creating things that people will buy.
We also talked about how he connects with high-profile people to interview on his show, the benefits of having PR representation to build your brand and get your message into the world, and how to craft a compelling story even if you don't think you are interesting. We also talked about the importance of using leverage to scale your business.