Over-consumption in a capitalist society is hailed as a virtue.
Every year, Black Friday madness is turned into a spectacle with news reports of people being trampled to death by frenzied shoppers. Be a good citizen! Support the economy! Don’t miss a bargain!
Yes, capitalism is a greedy monster, but the truth is that it relies on our own ignorance and greed to survive.
Don’t feed the monster, and it will die a slow death. This Black Friday, we urge you to stay away from the madness. Go outside. Spend time with family and friends. Buy nothing or buy local. Shop with thought and buy with love. Support independent retailers and social enterprises.
Corporations are not as powerful as they want us to believe. We have the upper hand. We shape our world with the purchasing decisions we make on a daily basis.
Just think about it: we have the power to make change happen and we give it away every time we choose corporations over small enterprises and local businesses.
It starts and ends with YOU.
Remember that discounts are always built in to the RRP. At ALLRIOT we don’t play the discount game. Instead, we urge you not to trade your unique power for so-called “bargains”.
It’s not a good deal.
ALLRIOT is a liberal activist clothing line based in London, UK. We believe that change is not only possible, it’s inevitable. If, like us, you’re sick of all the ads and special offers bombarding us non-stop, join us in boycotting Black Friday every year.