Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.
In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website.
Your website is all about you and your branding, nothing else.
Not everyone wants to use Facebook for business or to learn about a business.
Your website if focused on your calls to action, Facebook isn't.
Guest blogging can be an effective way to build backlinks and viewership for your website, when done correctly. From Learn About, here's an infographic flowchart of pitfalls to avoid when guest blogging.
From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy.