• Can Google access my website?
• Is there content (text, video, podcast) that sufficiently explains my unique selling position? If the site is educational – do I provide actionable and complete guidance to my readers?
• Are people spending much time on my site? Viewing multiple pages?
1. The SEO you paid us to do is not going to work unless you make a commercial and get your face on TV.
2. That website has “too many content-rich pages” they need to get rid of those pages and only add content to the blog.
Just for the record…You do not need a TV commercial to rank better on Google and feel free to have all the unique and valuable content you would like on your website, if nothing else, you are going to gobble up a ton of traffic from long-tail keywords.