KISSmetrics works by pooling your online data (e.g. website activity, webinars, email opens/clicks, online payments) with your offline data (e.g. direct mail, conferences, phone calls) to reveal every touchpoint a person has with your company, both before and after every purchase. CallTrackingMetrics can integrate directly to your KISSMetrics account so you can see both online and offline interactions with your customer all in one place.
1) Navigate to Settings → Integrations → KISSmetrics.
2) Enter your KISSmetrics API key (found in your KISSmetrics settings).
3) Click Connect to KISSmetrics.
​Once each call has been logged in CallTrackingMetrics, data for it is immediately sent to KISSmetrics.
CallTrackingMetrics provides an area to add notes about the caller within the call log. You can also enter the caller’s email address in the contact information panel.
Entering an email address aliases the email to the caller’s phone number, so that events registered under either ID will represent the same person in KISSmetrics. This is key in tying together the call information you receive from this integration to the existing data you already collect online in KISSmetrics.