Ever feel like technology platforms are changing the business paradigms so rapidly that you feel you no longer understand it?
i. Embrace instead of resist changes technology brings.
ii. Look at leveraging social media and new media beyond the much talked about marketing purposes.
iii. Measure resources ploughed into your business’ social media efforts.
iv. Understand why the social media craze is mostly hype unless you use it effectively within a proven psychological framework towards clearly-defined aims that increase your revenue.
vi. Highlight costly social media marketing mistakes and ways to avoid making them.
Anyone who appreciates the extent to which technological advances on the Internet have changed the business and competitive landscape, and who wants to capitalise on these opportunities.
This programme helps you grasp the full magnitude by which technology has changed the world and teaches you how to fully leverage those opportunities to your advantage. It includes experiential activities, lectures, participative discussions and exercises.