Does Your Marketing Resemble a Horse Race?
During Derby week here in Louisville, we are all about the Kentucky Derby. There is so much going on here it’s impossible to take in all of the activities and have a 9 to 5 job.
Now that is certainly true if you have one of those “9 to 5 jobs”.
But I don’t which is only one of the reasons I love real estate investing. Isn’t kicking the old 9 to 5 to the curb one of the best reasons for being an entrepreneur?
We get to choose when we work, and being an entrepreneur in Louisville makes it easy to enjoy the Derby activities.
I asked the question, “Does your marketing resemble a horse race”? Here’s what I mean. Do you rush to the starting gate; do a sprint down the track to get your direct mail out, furiously nail up some bandit signs, and post some Craig’s List ads only to lose your focus next week and act like a horse that is simply grazing aimlessly or worse yet nodding off in the stall?
Maybe you cleaned and organized your office. Later you went to the office supply store and got another case of paper. After all it was on sale. Then you did a whole bunch of other non-revenue generating activities.
You get the picture. Whatever happened, you didn’t get your marketing done again this week.
My guest today is real estate investor and marketing expert David Corbaley. David has a really interesting background having spent 10 years in the Special Forces in the army. He started investing in real estate while he was in his second career as a professional firefighter.
David was one of the earliest adapters when it came to understanding the power of the internet and then using it to get deals and grow his real estate investing business. He was definitely a pioneer in the internet marketing field. In this podcast, David shares his knowledge about “how and why” you should be leveraging the internet for motivated seller leads.
This was a dynamite show with actionable steps you can take to improve your business now!
I was speaking to a fairly new real estate investor recently, and she said she was very disappointed with the results of her absentee owner mailing. She told me that she had sent 200 out mail pieces and had only gotten 10 calls, none of which had turned into a deal. My new friend thought this was a terrible result. I pointed out to her that this was actually a 5% response rate which wasn’t bad at all for a first mailing.
When I questioned her further, she told me that she had only mailed these folks once and that was over two months ago. One mailing and she had already given up. For the next hour or so, over a cup of coffee we had a class in “Direct Mail Marketing 101”.