Advice from the Top was written by 24 expert marketers with years of proven experience. Every chapter includes real-world case study on what marketing techniques actually work.
Get your B2B marketing game on with 24 marketing experts cheering you from the stands. In BMA Colorado's first ever book publication, 24 BMA Colorado members share their corporate, agency, and consulting expertise with fresh insights into what marketing strategies are working today, or not.
Marketing can be more of an art than a science. Here you'll find out "real world" examples of what worked for the BMA members, and what didn't. This book can save you time and money in implementing your own marketing program.