A spokesman for Visa said in a statement: "FNBO has informed us of its intention not to renew the NRA co-branded card program when its agreement with the NRA expires. We will support the issuer’s efforts to wind down the portfolio smoothly."
A marketing website for the card was offline as of Friday. But a cached version of it said customers would "DEFEND FREEDOM with the NRA Visa Card" by helping fund NRA programs. The ad said it gave members $35 after their first transaction, "enough to reimburse your one-year NRA membership!"
"The most valuable person in world of consumer business is an 18 year old. They have influence over what the rest of us believe is &apos;cool&apos; and have a lifetime of discretionary spending ahead of them," Galloway told NBC News. "Their recent galvanization against the issue has made the NRA very uncool and an easy target for firms wanting to say to the most important cohort &apos;Hey, we get it, and are with you.&apos;"
"This is a bold move," said Schulz in an email, "but also a risky one because passions burn so hot on both sides of the topic of guns. Many will applaud the move, but NRA members are famously loyal and the organization has shown itself as being very good at mobilizing its members, so there&apos;s a real possibility of a significant backlash."
The NRA said in a statement on Saturday that the companies&apos; decision unfairly punishes its law-abiding members, and called the moves "a shameful display of political and civic cowardice" and predicted they would be replaced by other companies.
"The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world," the NRA said.