I just posted something yesterday on resumes and am tempted to leave the subject alone for awhile but alas I cannot. This blog post from Career Hub has some excellent resume advice and I recommend you all give it a read. In particular one sentence rings true.
Identify, name, claim, market, and promote only the talents, competencies, knowledge, skills, abilities, and successes relevant to the new opportunity.
This approach, if consistently applied will result in job interviews.