Global pay-television revenues are expected to drop 11 per cent by 2023 despite steady increases over the last few years, according to the latest study by industry analysts Digital TV Research.
The company’s report claims that a decline in the number of revenues per subscriber, as more customers bundle their packages, will lead to an overall fall in revenues.
Eight of the top 10 countries are expected to lose pay-TV revenues between 2017 and 2023, with revenues declining in 47 of the 138 countries that featured in the study.
It is projected that 12 nations will lose more than 10 per cent of their revenues, leading to a total global drop of $19 billion.
In 2015, pay-TV revenues in the US peaked at around $102 billion but this will drop by $22 billion between 2017 and 2023, according to Digital TV Research.
By comparison, revenues in China are expected to increase by $1 billion during the same period.
Meanwhile, in Latin America streaming video-on-demand subscribers have increased by 30 per cent, according to Dataxis, the telecoms researcher.
In 2017, the number of people in the region subscribing to an over-the-top platform totalled 18.2 million. The research noted that the total was equal to around 25 per cent of the total number of fixed broadband accesses.
Netflix, the entertainment streaming platform, occupies the largest market share with 63 per cent of active SVOD users in the last year.
Clarovideo, the OTT service of Mexican telecoms giant América Móvil, is the second largest with nearly 20 per cent of active paid accounts. Mexico is its largest market.