Creative agency Anthem has created a new campaign called Wake Up With a Kiwi for Zespri Kiwifruit.
For one of Anthem’s latest projects, the agency stretched beyond its traditional branding and packaging design scope to create a holistic brand initiative for Zespri Kiwifruit that included an above the line print and TVC campaign kicking off in June across Southeast Asia and Australia.
Anthem created iconography that refined Zespri’s current positioning from general health to consumer benefit then managed the design and development of integrated multi-media campaign with various teams across the region from Singapore to Sydney to deliver a seamless, consistent expression of the brand across mediums and markets.