Cash flow forecasts significantly assist with the running of a business . If done properly they can save money, potentially increase income and certainly allow Directors the opportunity to plan properly. After all, 'Cash is King'!
When most finance professionals hear the term “13 week cash forecast,” they view it as a burden—one more task to appease an overbearing lender. Most finance professionals do not get nearly as excited about building it as they do about building a projection model for an acquisition or investment. It doesn’t help that companies generally tend not to focus on their liquidity needs until they are forced to do so.