For most grant activities, VegFund requires that you develop metrics ahead of your project to measure the success and effectiveness of your event. Ultimately, our collective goal is to maximize our reach to a non-vegan audience. Here are some tips and tricks for evaluating your event project, and using that information to inform future activities.
For grant activities such as Festivals & Fairs, Learning Events, and Innovative Outreach, metrics should include total number of attendees and estimated numbers of non-vegans present. These types of grants events are ideal candidates for simple post-event surveys.
Once you’ve collected your data, review your numbers to see how they compared with your estimates ahead of the event or project. Think about what you might do differently next time to help you achieve the metrics you expected or planned on.