Nigeria’s largest brewer, Nigerian Breweries Plc., announced at an event held yesterday at the company’s Abebe Village, Iganmu headquarters in Lagos, the official launch of the Heineken global talent campaign, Go Places to Nigeria.
The Heineken Go Places takes the unique form of an interactive visual storytelling game, which guides participants on an adventure of choices, adopting elements of the global Heineken Company culture, whilst showing off a diverse, multi-talented workforce including Africans and Nigerians. Players are taken through 12 questions each of which they have to provide answers to under three to five seconds.
The engaging video interview, which models the Enneagram test, gives a fun and exciting edge to the typical corporate recruiting process, converting a regular job interview into a punchy, colorful collage of life-defining decisions. Go Places illustrates the distinctive and exciting culture prospective recruits should expect to experience working at Nigerian Breweries Plc. in Nigeria and at any of the 170 Heineken companies located in 70 countries around the world.