Does it have to be that way? Absolutely not!
As a special treat to BookBundlz Clubies, Sally is offering unlimited coaching throughout the process! So don't forget to say where you saw this!
Publicity Secrets Revealed: What Every PR Firm Doesn't Want you to Know!
Or try these sites: some of them require a fee.
If you don’t have much time and your choice is between doing something to get publicity and doing nothing, choose the “Mass-Media” Approach.” It’s fast and can be very effective.
It seems to work best when your release has a timely hook to it. You’re sure to do better this way when you give the journalist/producer a reason why they need to do the interview NOW. For example, one reason my pitch below worked so well was that it tied into Mother-in-Law day, the 4th Sunday in October.
There are drawbacks, however, to this approach. For one thing, your odds of success per media you contact is lower than when you use the “Custom-Tailored Approach”—just as a generic letter in the junk mail fails to grab your attention in the same way as a personalized letter.
October 26th is Mother-in-Law Day! How to Turn Your Your Biggest Critic into Your #1 Fan!
“The Mother-in-Law Expert” Rescues Frazzled Brides and Wives in 5 Simple Steps … A timely interview and a hot topic!
3. The date, and the publishing company’s announcement of your new book, stating you as the author?
Your mother-in-law is coming! As she is due to arrive in a couple of hours, your hands sweat and your heart begins to palpitate. Will your house be neat enough? Can you possibly live up to her standards? Will anything you do be to her satisfaction? Help!
Sound familiar? Millions of women have strained or even outright hostile relationships with their “MIL” (mother-in-law). A survey of 53 daughter and mother-in-law couples conducted by Deborah Merrill PhD, a sociologist at Clark University on Worcester, Massachusetts, showed the extent of the problem. Only 30 percent of mothers and daughters-in-law reported tight-knit relationships with little or no conflict. The other whopping 70 percent fell into the categories of cordial, obligatory, and even estranged.
Sally Shields comes to the rescue with a delightful and witty book on how to deal with the other woman in your husband’s life––his mom.
8. A couple of sentences––a continuation of something from your intro or book’s back cover.
Sally knew she needed to take matters into her own hands and change the dynamic with her MIL for the better, or risk her relationship with her husband. So she started jotting down every bothersome incident, misunderstanding, and irritating encounter and created a rule and a solution for each and every one of them.
9. A couple of quotes from you, about why you wrote this book, and a teaser of what is included inside––written in the third person ?
Sample Questions: Why did you write this book? What is the philosophy behind the Daughter-in-Law Rules? What are some benefits to adopting this strategy? Tell us more about how you can make friends with your mother-in-law! What are the most common mistakes that daughters-in-law make? Can you give us some tips on handling domestic matters? How about holiday time? Are there strategies that will eliminate arguments with your husband in regard to his mother? How about when you’re expecting a baby or have a toddler? Does the book focus on a DIL becoming subservient? What about women who already have a good relationship with their MIL? How can we get a copy of The Daughter-in-Law Rules?
6. A little statement about how things no longer have to be that way ?
8. A couple of sentences – a continuation of something from your intro or book’s back cover.