December 20, 2012, Palmyra, PA — DAS, a leading consumer electronics distributor, launches its DAS Showcase Solution Series, a new video series aimed at providing unique solutions for both retailers and consumers.
The initial video entitled Power Inverters, features DAS’s proprietary PowerDrive™ brand and is presented by Ian Worrall, Product Specialist. “Ian is specifically responsible for driving the satisfaction of our Consumer Electronics Retail Partners, particularly 12-Volt Dealers, to ensure their productive, profitable growth. With the launch of our DAS Showcase Solution Series, we are able to expand Ian’s reach to help educate even more of our retail partners. Our goal at DAS is to identify opportunities and provide real life solutions in a fun and engaging way for our partners,” says Rex Berfield, DAS National Sales Manager.
This is the first video in an on-going video series, providing various solutions which drive sales and profit for retailers. The goal for the videos is to feature both DAS proprietary and nationally branded products in innovative bundles, which solve consumers’ needs and provide dealer partners a unique value. The videos will showcase how to grow sales in conjunction with traditional car stereo sales. The videos will be integrated as part of the DAS annual marketing calendar and weekly sales promotions.
DAS is a privately-held manufacturer, importer, and distributor of consumer electronics, automotive accessories, and travel-related products that add safety, convenience, comfort and leisure to on-the-go consumers, primarily through travel centers, electronics retailers, specialty retailers, and promotional products distributors.