Since announcing our commitment to digital media in July, Gordon and Mitch have been working hard on developing new websites and digital marketing strategies.
Dolphcom – a website for Australia’s leading whale and dolphin adventure company. The site incorporates excellent video, images and information.
Newcastle Golf Club – the Hunter Valley’s top ranked golf course asked Sticky to create a new website to showcase the club and course and improve their Google rankings. The new site has proven to be an immediate success in both traffic, usability and search.
SNOBS – Local media identity Carlee Potter has launched an online magazine for Australian businesswomen. The site was designed and built by Sticky, incorporating our social media ideas and interactive concepts. Only a few weeks old, SNOBS is already attracting attention nationally.
Another 7 sites are currently in development as we speak with several others in pre-development.
How do I get better Google rankings?
The biggest question we are asked when talking about online marketing here at Sticky is “How do I get better Google rankings?” The other variation of the question is “How do I get onto the first page on Google?
In the web industry this is a little like asking “What is the meaning of life?” Its both that important and that mysterious.
Here at Sticky we have learned a lot about getting better Google rankings; so much so that we now bundle it into all web design. While we aren’t ready to give away all our trade secrets to better search engine optimisation we are very happy to share this simple guide to improving your Google page rankings (you will have to make an appointment to find out the rest).
We have broken good SEO down to the Three C’s - Code, Content and Connections.
Code refers to the language your site is written in and the code behind many of the banners, tabs and headlines. Put simply, some website platforms are good for search engine optimisation, while others are useless.
NXFM is currently the Newcastle radio ratings leader with a dominant 22.5 share.
Stablemate KOFM is second on 18.3. 2HD has been hanging in the race on 15.6. Meanwhile NEWFM lags behind ABC-1233 and Triple J in 6th place with near record low ratings.
In the August 2008 edition of Marketing Magazine Sticky was identified as one of the leading social media agencies in Australia. Yet, since Sticky relaunched as Newcastle’s first Digital, Social and Traditional media agency we haven’t talked up the social media aspect as publicly as some of our other offerings.
One-on-one with clients we have begun introducing social media thinking and strategies to their marketing, but we weren’t sure if people here were ready for a full-on social media information onslaught.
Social media in Australia is still very much an emerging form of marketing and as currently there are very few genuine Australian social media agencies. Many agencies are beginning to pay lip service to social media, but aren’t really addressing it correctly or effectively.
The good news is that social media is beginning to gain traction here. Recently Julian Cole trumpeted the launch of The Population, a new agency focusing purely on social media and with backing from Photon. This is exciting news as there are some good operators involved and we will be watching eagerly to see their progress.
After 3 years of service, Sticky Account Executive, Jane Altschwager is returning to her home town of Adelaide. Jane has been picked by the Adelaide Thunderbirds in the ANZ Championship Netball League allowing her to resume her successful netball career after a few seasons out of the game.
Jane’s last day at Sticky is Friday 19 September. We wish Jane all the best for her return to netball and thank her for the great contribution she has made to the agency.
Taking over from Jane is Ami Holder the previous Marketing Manager for The Vintage Golf Resort in the Hunter Valley. Ami brings with her fresh eyes on the operation of an agency as well as great organisational skills and a vast range of Communications skills.
After previously working as a freelance writer for Sticky, Ami’s Public Relations skills will bring a new element to the agency benefiting our current and future clients.
Further to Ami’s appointment we are also excited to announce that Sticky Advertising has a new home. The stunning new building on Wickham Waterfront affectionately known as the Glasshouse will be Sticky’s new home from late October.
With the growth of the agency and direction we are heading the Glasshouse was the perfect choice for us to move to. The central location and great office space will allow us to put into practice some ideas we have been developing.