MEET THE STARS OF OUR SPRING 2018 CAMPAIGN, AND READ THE STORY OF THE COLLECTION.
Spring 2018 is an homage to and celebration of J Brand's denim heritage. We continue the story we began with our Pre-Spring collection—the idea that all you need is love and a great pair of denim—as told through the lens of photographer Magnus Unnar. The Spring campaign removes the filter on denim as it’s usually seen via real-life couples Elsa Hosk + Tom Daly and Jacquelyn Jablonski + Brett Robinson; it also marks the first time both couples have shot together.
"There’s nothing easier than shooting with the person you’re closest to, a good friend behind the camera—all together in great jeans," Jacquelyn says of shooting the campaign. "It was a perfect fit, just like a pair of J Brand jeans."
"J Brand is such an iconic denim brand and I loved the concept for the campaign," Elsa adds. "It was fun and totally effortless! [My boyfriend] Tom doesn’t have any modeling experience, so it was really natural and pretty cool to be able to just have fun and be ourselves. It’s the first time we shot something and I really couldn’t say no to starring next to my favorite person in the world! He kept coming up with these really crazy moves that I haven’t really seen before, haha. He was a natural."
In his second studio campaign shoot for J Brand, Unnar’s images capture the genuine affection and playfulness shared by both couples, while speaking to the central role J Brand’s products play in the everyday glamour of women’s and men’s wardrobes. The emotive poses embodied by Elsa, Tom, Jacquelyn, and Brett illustrate the wearability and innovative recovery of these clothes—these are pieces made to move and live in.
The campaign focuses on J Brand’s three major denim icons: Classic (indigo), Fashion (powder hues), and Evening (black and white).
Our renowned fit takes center stage in this collection, with a particular emphasis on straight-leg styles, high rises, cropped lengths, forward wide-leg shapes, and our iconic skinny.
The color palette for spring highlights the staple shades every woman needs in her closet for the season: a range of true-blue indigos, optic whites, and soft powder tones.
Similarly for men, dusty blue and mid-indigo denim are rounded out with cropped cargo pants, tops, and jackets in deep navy and olive green tones.
"I love the high-waisted Joan crop," Elsa says of her favorite jean in the collection. "It’s a killer shape, makes your legs look really good, and I love the off-white color for spring."
This is a wardrobe that’s easy to live in and love all season long.