Maximizing available resources is one of the most prevalent challenges for startups. Let’s tackle how to develop a killer content strategy without spending a single cent.
Save on your content marketing strategy – every paid online tool has a free counterpart.
Save money on tools – use tools such as Google Docs, WordPress, and other free web tools and plugins. Most of these only require you to create an account.
Save time – create in bulk, update immediately, plan ahead, and focus on the big stuff.
Understand your audience – Every single piece of content you create should manage to connect directly to your readers.
Use Google Forms to create surveys that will let you understand the frustrations, pains, and desires of your audience.
Ask correspondents for a brief 10-minute conversation with you on Google Hangouts.
Make an inventory of all current content – you need to know what you currently have in order to know what you still need.
Create a content master list on Google Sheets.
Update your master list each time you publish new content.
Decide what new content to create – compare your current content to what you’ve discovered in your earlier survey.
Create a master list of content ideas on Google Sheets.
Create a master list of resources you plan to use as inspiration for new content.
Create an editorial calendar – schedule when you’ll write, edit, and publish your planned content.
Create your editorial calendar using Google Calendar.
Once you’re comfortable with using the calendar, you can increase the volume little by little.