Client: Mintel is one of the world’s leading market intelligence agencies providing insight, analysis and forecasts to subscribing clients.
Project: To raise the level of perception of what research can be. To turn Mintel’s market, consumer and innovation data and analysis into a compelling story and deliver this in an engaging way.
Result: Loop – a multi-media content campaign culminating in a hardcopy and digital book. To create a stimulating journey through the Mintel narrative, each section of the book used different visual styles, paper stock, print and finishes. Each section also employed different gaming and social media activities. Loop took Mintel into a whole new territory, bringing together hundreds of contributors across the world to share in one vision. The successful delivery of this project required us to work with the Mintel team as partners. Together we learnt a lot from the process – from the initial ‘big idea’ to designing, writing, editing and crafting a coherent story. The client team’s enthusiasm for this project was testament to the company’s unified and forward-thinking outlook. This multi-media campaign was used to generate content beyond the original project plan.