To generate more awereness regarding the training and education offered by the Armed Forces, we launched a cross-media campaign using various youth platforms within the Yoki network. We focused on a target audience of young adults aged 17 to 28. Combining display advertisement and Branded Content + Social enabled us to create an effective media mix that not only reached the target audience, but also allowed youth to sign up directly, like and share the advertisements, and to ask questions via the social media outlets of the selected websites.