My strength has always been to think like a customer. Even as a little kid I have always shown deep empathy for others. Now I use this customer insight to help small businesses create practical online marketing strategies that work. My secret sauce is simple. Using this customer centric approach and my 20 years experience in sales and marketing, I take what is in your head, add my expertise to create a system to assist you make better marketing decisions, attract a regular stream of ideal customers and create a brand that your employees and customers will love!
20 years marketing for large corporates like HP. Now work with small businesses.
I have been podcasting for over 2 years and have a great following in iTunes. I can teach you how to do it simply, voice over and hosting.
Ask yourself what would your restaurant cafe owner want? How do your tools solve a problem they have? If you package your resources so they solve a problem, ie lead generation, forecasting, just in time printing (cost saving) then you might start to get their attention.
Danielle has been great at helping us focus our marketing efforts. Her ideas and energy really help us to make sure we get results from our marketing dollars. Since working with Dan we have been able to focus what we do, when we do it and how to get the best results. Something we never could have achieved without her help.
Danielle is a high energy person and a great creative thinker. She is unique in that she has strong marketing and organizational behavior backgrounds; a combination that results in significant value-add as a consultant. As a sounding board, I particularly appreciate that Danielle holds you accountable to defending your ideas from the customer's point of view, which I think is one of her greatest attributes. These skills coupled with being team player, and her practical nature ensures that what she delivers as a marketing consultant, and is always in high demand. The fact that I frequently call her from my office in Boston for her assistance is testament to the fact that I hold her in high regard as a business/marketing/organizational behavior expert.
Danielle is very passionate and thorough in her planning and execution. She works well with all levels of an organisation. Danielle's organisation skills and ability to implement initiatives that deliver has allowed her to generate a lot of respect. No fluff - just the facts and focus on what needs to be done. Danielle is easy to work with and she knows how to inject a bit of humour along the way!
Dan has worked with us over the last 24 months to build a strategic approach to sales and marketing. She has provided a soundboard and a hands on approach to our business and this has proved to be very valuable as we develop our team and marketing approach. Dan has helped us develop sales tools including, case studies, flyers, website and a CRM system. We now understand our value proposition and can confidently attract the right clients who want to work with us. There are always challenges in running a small business but Dan has provided us with the marketing savvy that continually improves our businesses. She continues to work with us as almost an intergral part of our team, her understanding of our company and value propostion is second to none. She is a valuable asset to whoever is fortunate enough to work with her.
Danielle is great. She's full of practical advice and creative ways to market a micro business like mine. She listened to what I needed, and was insightful and efficient. Her knowledge and advice regarding how to use social media and other marketing tools was clear and detailed. I found her personable and very easy to work with because as well as giving me simple steps to implement, she also helped give me see the big picture.
Brain Jam for Marketing Students was the launching pad for my career. After working voluntarily for the group and having the opportunity to learn and demonstrate my skills, I had the privilege to work alongside Danielle in her own company, MacInnis Marketing. After the great experience I had with Dan, I moved straight into a job with a multinational corporation, while I was still completing my degree. I highly recommend Brain Jam for any student who is willing to put in the hard yards to get ahead in their marketing career.
I would like to highly recommend Danielle. I have known Danielle for more than 20 years as both a terrific friend and business consultant. She is someone of the highest integrity and someone who I believe truly loves to help people achieve success. Danielle has boundless energy, and this is reflected in her work and ideas: she always gives 150% and works hard to ensure she is always the forefront of her profession, which means her advice is always cutting edge. I will definitey be using Danielle to help me achieve business success in 2011!
I have worked with Danielle over a period of over 10 years in a variety of capacities - as a colleague at HP and as a sounding board for my own small business activities.
Throughout this time I recognise Danielle as being able to work effectively with both small and large organisations to achieve their growth objectives. She has her finger on the pulse of current marketing and business trends and is expert at building and maintaining relationships. I particularly appreciate her enthusiasm, passion and collaborative approach in all her interactions.
Danielle is a uniquely talented marketer with the ability to develop strategy and drive this through to execution with enviable results. I have no hesitation in recommending her in working with organisations of all types and sizes.
During the time i worked with Danielle, I was able to improve my efficiency, increase my communication effectiveness and even increase prices and improve profitability in a highly competitive market.
Danielle encourages you to work smarter, not harder and really understand your customers needs and to build your communication around that, rather than finding customers who fit your communication.
I have worked with Danielle for many years both in the corporate world and as a consultant. She is one of the most creative, passionate and intelligent marketers I have worked with in any capacity. In particular she is practical, hands-on and committed to delivering value to her clients. I cannot recommend her highly enough!