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sales development roles every day.
You see this change taking place in companies all over the world.
old-school lead generation, cold calling and mass email blasting.
champagne or taking naps in between their great successes?
doesn’t exist. What’s truly challenging about sales development?
Delivering personalization, sincerity and professionalism at scale.
of one, reached through hyperpersonalized, targeted campaigns.
prospect to eventually land an account.
messaging for that account, and targeting accordingly within it.
approach, talking to a single contact per account.
approach for a very specific set of reasons.
Pursuing one prospect at an account no longer makes sense.
How is it Different From Traditional Sales Development?
that are specific and relevant to their target accounts.
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