A sponsorship deck or proposal is sent out to a brand to attract interest. Think of it as a resume. A custom proposal is expected. Brands want to know how you will integrate their brand category specifically, so this means that if it’s an automobile brand they will want to know how you would integrate a car into the event.
Now, if this wasn't good enough I’m going to offer something that agencies charge THOUSANDS of dollars for and that is IDEAS!!! Yes, I’m giving you my IDEAS for pennies when these IDEAS could bring you thousands!
I’ve created an ENTIRE IDEA STRATEGIES spreadsheet with over 5 categories and ideas for each brand categories. There are over 100 IDEAS in general and over 80 IDEAS that are category specific! So, you’ll be off and running in minutes. I’m shaving years off your life here!
How do you know how much sponsorship go after if you’re not sure how much your event is going to cost? Your event budget is the foundation for sponsorship because it dictates your sponsorship goal. So, what do you include in your sponsorship budget? You include a publicist, step and repeats, graphic artists, photographer, etc. If some of these things are not familiar to you, don’t worry. I explain it all in my video that comes with the budget. You need to understand the basic costs involved with producing a successful event and this budget has it all!
It’s one thing to guess what sponsors want, but this suite of interviews give you insight from people who eat, breath and work sponsorships all year long.
You need to understand what sponsors look for in events, how they evaluate your sponsorship deck, and what they want to hear when they speak to you.
They are being pitched all the time, you need the inside track to what works and what doesn’t! This suite of interviews will give you the inside track from people who pitch or get pitched sponsorships all the time! I’ve invited a few experts to share all of their insider tips and tricks with you!
The one thing you’ll need to stand out to sponsors is an amazing email.
Your introduction email is your first impression, so it’s important that this email is on point in every way! In addition to sending your introduction email, you need to know how to follow up. If you don’t follow up, you won’t get sponsored. It’s that simple. Even with brands I know, follow up is required. Once you follow up, you’ll need to follow up again….and again! Having a savvy email plan is critical to getting attention and getting to the next step with a sponsor. Having a follow-up plan is even more important!
The email I sent to Staples CEO that got me noticed!
Who’s going to sponsor your next event? How are you going to reach out to them? The first step is to work your “warm” contacts, but you’ll also need to reach out to other brands you might not know. You will need to reach out to the right person at the brand, but how do you find out who works in marketing or brand partnerships? It’s taken years, but I finally have an amazing way to find the right contact at brands. As a matter of fact, if you purchased the Sponsorship Mastery Audio Set you will hear an interview with a brand I met using this method.
A sponsorship deck or proposal is sent out to the brand to attract interest. Think of it as a resume. This is your selling tool. This tool will be used to grab the attention of the brand, it will be sent internally inside the company to different departments, it will be printed out for meetings, or it will be looked at and closed.
You might want to see what I’ve used exactly. I’m showing you what I’ve sent to brands. You can get the language that I use and how I introduce my events to be sponsored. Only my closest friends and brands have seen my actual sponsorship decks. This is giving you full access to what I’ve sent to brand to secure sponsors.
My 2016 Sponsorship Deck. This deck was sent and sponsorship was secured from Covergirl and Motions at sponsors.
My 2017 Sponsorship Deck. This deck was sent and sponsorship was secured from Motions, Coca Cola, and ESSENCE Magazine.
My One Page Sponsorship Proposal. This one page proposal was sent and sponsorship was secured from Nissan and Macy’s.
You’ve secured a sponsor and your event is over. Now what?
Your sponsor will expect a recap of the event and this recap is called a wrap-up deck. Your wrap up deck will include of everything you promised in your agreement with the brand. It will also include a tangible way for you to express the success of the event. This tool says: I provided everything I promised to you and here is how amazing it turned out. If you have already secured a sponsor, you’ll need to send a wrap-up deck.
If you’ve never secured sponsorships for your event, this video lecture will give you the basics. You need to understand what brands will expect.
If you’re like me and your learn best audibly, you should ABSOLUTELY get the audio version of this book. The audio book was read by me and so you’ll have me in your ears teaching you everything I know about sponsorship. It reinforces what you learn reading the book. You’ll hear it and read it. The information is more likely to “stick”!
Intro to Sponsorship Course "5 Things You Must Know to Secure Sponsorship"