Rakesh Roshan and son Hrithik have gone all out to promote their big sci fi extravaganza, a superhero film, Krrish 3 which promises state of the art effects and unparalleled action never before witnessed in a Hindi film.
According to sources, the Rs.100-Rs.150 crore film will see a wide release and hit about 3,500 screens this Friday when it coincides with Diwali festivities.
When asked about the cost, the film's director-producer Rakesh Roshan said: "I can't reveal the budget of the movie, but it has been a very costly film."
The third film in the franchise that began in 2003 with Koi... Mil Gaya, Krrish 3 will take forward the story of the superhero Krrish, played by Hrithik.
The film features, Priyanka Chopra as both Krrish's wife and the damsel in distress, while Kangana Ranaut and Vivek Oberoi will be seen as the film's antagonists.
Predicting a "thunderous start" for the film, trade analyst Taran Adarsh feels that eventually the film's content will decide its course.
In Krrish 3 the masked superhero comes head to head with with a dark force, an evil genius who is spreading fear across the world.
"I am certain that the film will see a thunderous start. But then after that the content of the film will decide how many people go and see it," Adarsh said.
Rakesh Roshan is confident that the film will make audiences "proud".
"I don't know how the opening will be for the film. But the film has been made well and it will definitely make audiences proud," said Roshan to IANS.
Red Chillies VFX, a subdivision of Shah Rukh's motion picture production banner Red Chillies Entertainment, worked on the special effects worth Rs.26 crore for Krrish 3.
Aggressive promotion has become must in the current scenario as the first three days' collection can make or break a film. And the Roshans have done everything - from tapping digital space by launching the first poster Facebook to merchandising to travelling to various cities.
Also, a range of special emoticons were launched as a part of the film's promotions on social networking site Facebook.
The music of the film by Rajesh Roshan though hasn't really caught on, and the character designs and plot seem ominously similar to Hollywood superhero films that have released in the recent past, which begs the question that in a day and age, when audiences across India have easy access to these films, will they accept a film that seems to have plagiarised these elements and overstuffed them in a film that from it's early trailers may not be up to much?
Well we'll soon find out come Friday. What are your expectations from Krrish 3? Let us know below!