Many did not know that Instagram marketing had started long before Instagram introduced ads as an addition to their features. However, it’s only been done impressively most by huge enterprises who were able to employ intelligent marketers in their roster. To mention a few; Coca-Cola, Anthropologie, W Hotels and many others. Further, there are also various brands that are expected to be boring that were actually able to obtain excellent Instagram presence. We can have General Electric as the best example.
Now, for practicality’s sake let’s say you’re one of those visually boring brands and what you are selling are B2B services targeting a number of markets. Thus you should not overlook your business’ necessity to compete when it comes to the aesthetic front, especially in one of the most effective podium available today, the Instagram.
These following apps will help you elevate your Instagram marketing campaign at the most operative way.
Offerpop, a marketing tool lets users create and manage campaigns across every social media channel (sad, but we’ll have to exclude Google+ this time). Through this app, you will be able to track Instagram hashtags, view performance, store user-generated content in a more efficient and easy-to-access library, give auto replies and publish photos to different platforms.
It is also noteworthy that this app is used by leading brands including Pepsi, TOMS, Gap and even American Express.
Did you know that 65% of Instagram users say they feel more honored when a particular brand mentions them? Repost could be the best tool to make your followers feel more appreciated. It can make sharing other user’s videos or photos a lot simpler. You just need to browse your feed or search for a particular user or hashtag, then click on the photo and then tap on “repost”. It’s that simple.
This app could be a great way to enable brands show their user-generated contents and give appreciation to their customers.
Many big brands or even celebrities utilize Repost. One example is the soccer superstar Giovani dos Santos.
Just one good tip: make sure to create a hashtag unique to your brand. It will make it easier for you to find user-generated photos or videos that you can exhaust for your brand’s marketing campaign.
A huge portion of consumer purchases as reported by socialmediatoday.com is actually influenced by a brand’s social media marketing campaign. We are aware that it’s a crucial practice to include a link to your website or blog in your bio and Like2buy takes this very step further. This app can help you achieve a simplistic gallery of your products that can be instantly available for purchase.
Like2buy will give a link to brands that they can put in their bio. The moment a user will click on through the link, he/she will be directed to a page where the brand’s featured products are listed. Know that it would take only a few clicks to get from your Instagram account to your Like2buy product page.
Forever 21 is just one of the numerous brands that use Like2buy to make their clients’ buying experience get even better. For further efficiency, you may use a caption that says “shop link in bio” to remind users that they can have convenient options whilst buying your products online.
Going over into the sphere of free apps for a more effective Instagram marketing campaign, Slidagram allows a user to craft slideshows on your website that are based on popular hashtags or location. For brands with a huge compilation of Instagram images, this could be an effective and easier way to extract photos that pertain to your upcoming event or campaign. Plus, is there something more epic than free?
An abbreviation for Visual Supply Co., VSCO allows Android and iPhone users to make striking images with the use of creative filters that are almost in complete contrast with Instagram’s heavy-on-the-saturation filter. Your brand will surely obtain further aesthetic benefits through this app. With this app, boring and dull images can get interesting and effective.
Afterlight, like VSCO Cam, is photo editor that provides various filter choices to make plain photos become extraordinary. Be open to doing some experiments by combining the editing features of the two apps and you will find yourself headed off in a direction of an aesthetic bliss. Afterlight can offer 75 unique and completely adjustable frames.
Followgram is your great source for Instagram analytics. This is an essential app while marketing through Instagram. This app provides a myriad of free stats about who liked and commented on your posted contents. Further, it also offers special tools that help brands in running contests and in obtaining accurate analytics. Followgram users include Ford, Nike, National Geographic and many others.
The above-mentioned apps, when utilized intelligently, will certainly help you elevate marketing and obtain success in an Instagram promotion. Do you have some apps to add in mind? Feel free to drop a comment below.