Disclaimer: This post is sponsored by #BlogHer16, but all opinions are our own. Thank you for your support and an incredible weekend of learning.
Candace and Lauren are now in Bolzano, Italy preparing for this week’s Yoga By Candace international retreat. Meanwhile, I just returned to the East Coast after the BlogHer 2016 conference in Los Angeles. The event was a major eye-opener. I had a lot of fun, learned a ton, and met some pretty inspiring people.
For those who may be unfamiliar, BlogHer is a media network that helps connect bloggers who focus on women’s issues and interests. 2016’s conference offered a wonderful mix of advice on social media marketing, content creation, and making a social impact. All manner of badass women bloggers gathered at the J.W. Marriott in downtown LA to learn and connect with one another. We had guest speakers like Kim Kardashian(!!!) talk to us about entrepreneurship, and in breakout sessions we discussed everything from the best new apps to help run a blogging business to the meaning of feminism (oh yeah, we went there).
The Expo Hall gave me a fun break and some much needed sustenance to get through the crazy experience that is BlogHer. I learned about a lot of cool brands and even took away some lessons just by browsing the different booths. The primary key is this: presentation is what gets people in the door. Engage an audience immediately with your aesthetic, your giveaways, etc. All the booths I visited offered free swag, fun visuals, and interactive activities. But the one’s that had me asking for more offered presentations built upon real, worthwhile content. Ultimately, people want authentic substance, (a superfood ingredient, if you will) whether in a product, a blog, or yourself. Make sure to live up to your superfood potential!