MARKETING COMMUNICATION helping develop, implement and measure strategic integrated marketing campaigns. Marketing Communication do research industry trends, social media/engagement and use them within targeted IMC campaigns. This role will utilize public relations, advertising, brand management and design together to form a cohesive marketing communications campaign.
Handle all PR & marketing activities such as organizing press events, events planning & building strong media network.
Strategising on a marketing blueprint for the company including budgeting.
Familiar with branding & capable of following company’s internal branding requirements/ style sheets/ branding guides.
Planning & executing advertising campaigns.
Negotiating significantly better rates for the company.
Planning & executing direct marketing campaigns for their Customers.
Putting together a relevant creative for company within the creative parameters set up of company.
Media buying in top financial newspapers/trade publications/technology & business magazines.
Writing media releases covering events, orders, company achievements that need media coverage.
Maintaining an effective PR and ensuring its meet key deliverables.
Organising select media meetings/press conferences.
Handle media relations for the company, planning story ideas & their effective dissemination.
Managing the launch activities of new products. This will include launch event, meet-and-greet, media support, newsletters, etc.
Organising big customer events – a forum for key decision makers in digital & retail (off/online).
Plan & execute customer events; regular in-store activation, gathering program, etc.
Writing quarterly news letters & organising web blasts on companies activities.
Organising mail blasts for influencers on an event specific basis.
Send congratulatory letters to banks on new developments/landmark achievements.
Preparing a corporate brochure/cataloque, and profile.
Facilitating content upgradation in the company’s website and videos.
Capable of planning market research projects.
Producing marketing collateral such as brochures/POP display material, etc.
Preferably worked in the banking/retail/agency vertical as far as marketing/advertising domain is concerned.
Capability to handle entire responsibilities independently & ability to lead the function.
Well networked in media forums to leverage better results.