Provide an IT staffing firm, based in St. Louis and Kansas City, KS, with a new tagline, revamped branding and entirely-new website to set themselves apart from the recruitment firm pack.
“Helping you succeed by prioritizing people” was the tag line I provided, part of an overall “mission and message” platform that drove design and content for the rest of the site, collaterals, P.R., etc.
It’s one example among many in the HR and recruitment/staffing category where I’ve provided expertise in branding, site creation and content marketing to drive inbound traffic.
In the past, companies struggled with justifying technology as part of their enterprise. Nowadays, it’s a new struggle: to comprehend and integrate these ever-changing tools into each successful initiative…and benefit the bottom line.
Result? Markedly-increased page ranks in the first year and 334% more queries via the website.