For over 20 years TRESemmé has been the official haircare sponsor for New York Fashion, bringing some of the best looks to the runway. The TRESemmé brand believes in equipping women with quality products which allow them to seamlessly achieve a salon style finish in the comfort of their homes, giving them the confidence to walk two inches taller.
Empowering women and exposing them to worlds where fashion and hair meet is a priority for TRESemmé, and this partnership with Kentse Masilo is testament to that.
Hair styling is an essential part of fashion, it complements the full look and allows women to exude confidence from head-to-toe. As a haircare brand, TRESemmé understands the importance of making women look and feel good and working alongside celebrity hairstylists such as Justine Marjan at New York Fashion Week is the ideal platform for this.
Justine Marjan is an award-winning Global Stylist known for creating iconic looks on some of the most world’s most familiar faces. From Kim, Khloe, and Kourtney Kardashian to Olivia Culpo, Lily Aldridge, Ashley Graham, Dove Cameron and Kerry Washington. Justine aims to bring the TRESemmé brand ambition to life by arming women around the world with the tips and tools they need to put their best foot forward.
“With over 70 years in the Industry, New York Fashion Week continues to be one of our greatest highlights each year. What makes this year even more special is being able to use this platform to introduce one of South Africa’s young talented designers to the New York Fashion week runway where she will be able to come into close contact with leading fashion designers and hairstylists. We also cannot wait to showcase our product capabilities and share some of the runway hair trends with our South African consumers, “says Nicole Currie, TRESemmé Junior Brand Manager.
This year, TRESemmé will collaborate with several designers throughout the week to create fashion-forward looks, including Kate Spade, Cuchnie et Ochs, Christian Siriano, Jonathan Simkhai, Rebecca Minkoff, Prabal Gurung, Carolina Herrera, Alice + Olivia, Naeem Khan and Oscar De La Renta.
Join and follow the conversation throughout the week on Facebook, Instagram and Twitter #InspiredbyNYFW #TRESNYFW.