Though this news channel is mainly devoted to football fans providing all the information that one could possibly want on football, Sky Sports News also does report on various other sports including Baseball and Formula One. As the channel doesn’t have the broadcasting rights of these games, they receive limited coverage.
The program format of Sky Sports News is quite entertaining and also informative. The news is presented by two reporters. Short clips which feature the highlights along with interview on a wide array of topics are a part of the program format. You can also get unrelated sports information as the news progresses through the tabs towards the bottom of the screen. For unrelated league tables or other information you just have to take a look at the screen sidebar.
The first live match that the channel broadcast was the Conference Play off between Exeter and Morecambe in May 2007. Before this Sky Sports News was not available via digital terrestrial platforms and live sports were occupying other Sky Sports channels. Sky Sports News then went on to broadcast the Wales V/S New Zealand game as well as the Espanyol V/S Barcelona game in May and December, 2007 respectively.
Another reason making Sky Sports News as famous is its coverage and speculation over Premier League Manager appointments. These speculations happen to be so accurate they’ve already led the Football Association to instigate investigations suggesting “insider trading. However, no action has been taken with this regard until now. Probably the most famous feats were the Newcastle United manager positions that was taken by Harry Redknapp and then again by Kevin Keegan. Along with them, the channel has additionally speculated over several Tottenham Hotspur managers.
Sky Sports News was re launched as Sky Sports.com TV. This move was taken to tie Sky Sports News with the launch of skysports.com, the official Sky Sports website. Though the channel faced plenty of criticism in its initial years due to the content and also style, it continued its successful run. It was because of this success that this.
The final revamped look of the channel arrived in time with the 2007 football season. Unveiled on the 5th of August, this revamping displayed a wider reimaging of the Sky Sports brand. Although the main program format was retained, a new theme tune, new title sequence and most prominently a brand new studio became a component of the new look.