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Surveys are an important tool to help you understand market trends and customer experience. They can provide valuable information, but if you’re not careful, you could be skewing your results. Survey bias is when features in your survey accidentally influence the results. When this happens, you end up with inaccurate samples.
Developing an effective survey is no easy task. Creating the questions, removing bias, presenting the survey, and analyzing the feedback can all affect the outcome of the response. In the ideal world, a survey captures true feedback that helps to refine your customer experience and drive bottom line profits. Leveraging best practices can help you to quickly create surveys that help you to better serve the customer and grow your business.