Physical inactivity and still-sitting are some of the worst health threats in our society today. In Norway, only 20 % of adults meet the national recommendations regarding physical activity, which is to be active 30 minutes a day. Many of us are also sitting more and more still (at least six hours per day), and one of the places we sit the most is at work. Be.moving is a low-threshold and fun activity competition that motivates employees in companies to move more and increase their level of physical activity. By doing challenges and gaining physical points and rewards they can measure their progress and keep it on display for other colleagues to see - the competition is on!