Oklahoma City’s art scene is thriving these days. Much of the credit goes to the businesses here that support them, such as American Fidelity Assurance Company who donated over $87,000 to Allied Arts last year through their workplace campaign.
We are proud to be the promotional products company of choice for American Fidelity. They are a company full of caring people who work to make a difference in their community. We like that.
1. AF created a fun item that reflects the uniqueness of their campaign.
2. By limiting the give-away to certain recipients, they also created a higher perceived value. This makes the item more exclusive… only available to those who participated in the campaign.
"What is the intended outcome?"
We recommend starting with intended outcome because it usually leads to better questions.
Where will your recipients be when they need your services the most? At their desks? In their cars?
What type of item can communicate your information? Is there a creative product that will be kept and remembered?
A gift (incentive or promotional) should be thought of as a trigger. When it is delivered in the hands of the recipient, what will their response be?