WHAT IS MEDIA MANAGEMENT ?
Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.
Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.
According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.
Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019.
With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others.
Colleges for the media management in pune / Mumbai??
Hi Anant. Anyone having a score at least 55% aggregate marks( 50% in case of reserved categories) in Master’s Degree from a university recognized by UCG is eligible to apply for UGC NET. since, you have done MBA in Media management. Therefore, you can apply for UGC NET in Mass communication and journalism.
Hi Ankita! No, PUMBA does not offer MBA in Media Management. You may target MICA Ahmedabad, SIMC Pune, IISB&M Pune, Xavier School of Communication, Xavier University, Bhubaneswar for Media Management programmes.
Yes, you can get a job directly after completing your MBA degree. Also, you might get a placement through your college itself.
Which collage is best for pg diploma ??????????????
LN Welingkar, MICA Ahmedabad, GIBS Bangalore are some topnotch colleges for PGDM in Media Management.
MIC ais best out of lot as it provides 100%"placements and 10.5median packages.
Excellent learning and ezposure to media industries with various collaboration provided at MICA.
List of Management colleges offering Media Management in India.
List of colleges offering MBA in Media Management.
List of Media and Journalism colleges offering Media Management in India.
List of colleges offering B.C.J in Media Management.
List of Others colleges offering Media Management in India.
List of colleges offering Other Bachelors in Media Management.
Top Management Colleges in India.
Top Media and Journalism Colleges in India.
Top Others Colleges in India.