Many industries have been reinvented by digital. But not all. Healthcare, for one, has been reluctant to embrace digital business models. That’s set to change. Facing its own cycle of upheaval, the sector must wake up now to the digital imperative or face disruption from new technology players on a massive scale.
Surging healthcare costs. The shift from selling products to providing services. New consumer expectations. A focus on prevention and outcome-based reimbursement. These all add up to one thing: an urgent need for seamless services and payments spanning the patient journey.
This presents an incredible opportunity for medical technology companies to take the lead in developing collaborative platforms bringing all players in the healthcare community together.
No company, on its own, can create enough value for a platform to succeed. Platforms are built on ecosystem collaboration. So, the question for medical technology companies: how can they create value for themselves and enable others to do the same for a larger audience?
Medical technology companies, tech providers, HCPs, clinics, payers, patients, government. It’s a highly complex ecosystem. So, what makes medical technology platform strategies stand out?
What does our platform ecosystem look like? And how will its stakeholders benefit?
Where’s the value for our business? And how will we make money from the platform?
These are the foundations. Companies must understand the full spectrum of stakeholders (and their specific needs). Only then can they build the trusted relationships on which a thriving medical technology platform depends.
Patients will use patient services when they are aware of them.
Health platforms will be the foundation on which future collaboration, tracking and continuous improvement are built. They’ll drive the shift from pure products businesses to service businesses. And they’ll help healthcare professionals, patients and other users collaborate with their digital counterparts.
That’s why the race is on to build the first successful healthcare platform. It’s time to get started.
He advises key clients in the Life Sciences and MedTech industry with a focus on commercial strategies and digital transformation.
He is the global lead for medical devices R&D and has more than 15 years of industrial and academical R&D experience.
Focusing on digitization and transformation of healthcare systems in MedTech and Pharma.
Preparing Medical Technology for the Future of Healthcare.