Did you know that your style choices can educate and empower? Hair, makeup and fashion have long been powerful forms of expression for women and we’re taking that to the next level this month. When you incorporate pink (for breast cancer awareness) and teal (for ovarian cancer awareness) into your look, you can spark a conversation with your friends and family about the importance of cancer prevention. And we think that’s pretty cool.
There’s something really intriguing about a little pop of color in your locks. Whether you dip your ends, or embrace the latest trend of colored roots, you’ll stand out in a crowd. And when that stranger walks up to you and compliments your look, just say, "Thanks! I did it in honor of Breast Cancer Awareness Month. Did you know that 1 in 8 women will develop breast cancer in her lifetime?" And there you have it╌the conversation has begun.
If you’re feeling brave, why not go all out? Many women avoid getting screened for breast and ovarian cancer or learning about their family’s medical history because they’re afraid of what they’ll hear. We get it. But it’s important to remind your loved ones that ignorance is not bliss, and as much as we’d like to, we can’t hide from cancer.
With the help of POP XG™╌our new line of semi-permanent, vibrant shades╌you can rock a bold shade of teal or pink (or both!) and show cancer that you. mean. business. And when you post a selfie revealing your new look, don’t forget to encourage your friends, family and followers to make a bold move of their own╌by getting screened and learning about their family’s cancer history. When detected early, the five-year survival rate for breast and ovarian cancer is greater than 92%. That’s pretty powerful stuff!
Planning a girls’ night out? Consider adding some pink and teal colored hair ribbons and accessories into your Friday night style, or sharing your United in Pink styling tools and products with your friends as you’re prepping for a party. It’s the perfect way to introduce important information╌in a completely organic way╌to the women you love most.
So get colorful in honor of breast and ovarian cancer awareness! It’s a trending style we can all get behind.
Paul Mitchell and Bright Pink are united in educating, supporting and empowering women nationwide to be proactive with their health. Paul Mitchell Schools and Salons are teaming up to raise $100,000 to help 40,000 women nationally receive lifesaving information!