Street Culture is a new feature where we take a closer look at the office culture and people at some of the most dynamic startups in the hyperlocal industry.
Don’t come work at MomentFeed, Robert Blatt said, unless you absolutely must.
MomentFeed is a software company that provides local marketing platforms for multi-location national brands such as JCPenney, The Home Depot and Disney. The company reported that it received $5.5 million in investments in 2013, and has at least doubled in both revenue and the number of customers each year since.
The growth is tempered, though, Blatt said. MomentFeed is five years old, and currently employs 65 people.
Blatt said it takes six months to fully train employees so they understand all aspects of the business goals, products and the market being served. That process helps each member of the company feel truly supported and confident in their objectives and abilities with clients.
MomentFeed developed an “organic learning system” to encourage information sharing across the company. Each employee is already gaining an invaluable knowledge base about particular parts of the business, just based on his or her personal interests. One person is a subject matter expert on Facebook. Another knows Google. Another understands how MomentFeed best serves franchises.
The employees continually update written material and teach each other. One employee, Blatt said, took it upon himself to learn how Google My Business works, spending countless hours researching and testing search results.
Alex’s expertise in optimizing search and discovery is so valuable, Blatt said, that he teaches a class on the topic about three times every quarter.
Local marketplaces are changing quickly, though, and so is the way consumers are finding places to eat and shop. Blatt says that MomentFeed’s culture of enabling its employees with time, knowledge and communication is helping it retain staff, and succeed as a locally-driven business.
April Nowicki is a Street Fight contributor.
Love how Momentfeed grows to scale, keeping knowledge and culture as top priorities – coming from Top down. Good leaders=even better team.