Both technologies are used together for each of their benefits. HyperMobile targets and shows ads immediately while they are in the targeted area. Then Geo Conquesting is used to re-target them long term when they leave the targeted area.
– A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID.
– Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allow us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement.
What has to be in place to make all this work?