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UX design has become one of the most important aspects of modern marketing. Take a look at the leading brands in any industry and you’ll see how much time and money they invest in creating and maintaining a user experience that keeps people involved with their brand and coming back for more.
Which UX mistakes annoy users the most?
Slow loading times: Almost half of users leave a site that doesn’t load within two seconds.
Poor navigation: If users can’t find their way around your site, you’ve already lost them.
Shoddy mobile experience: Despite all the talk about mobile optimisation, too many sites fail to deliver for users on the go.
Annoying popups: There’s a reason ad blocking has become such a thing – take the hint.
Complex forms: People don’t like giving away personal information and they certainly don’t like filling out forms more than once because of an error.
Checkout problems: Making it difficult for people to hand over their hard-earned cash is never a good idea.
That gives you an idea of some of the things users hate the most but there’s more to UX design than suppressing internet rage. Creating a profitable user experience means analysing every detail of your brand – down to the colours of your CTA buttons and your choice of fonts – to understand what generates the most conversions.
It’s impossible to overstate the importance of UX design in modern marketing. In fact, with the rise of chatbots, personal assistants and the latest wave of web technologies, UX design is fast becoming the new web design. It’s something that incorporates every interaction between users and brands, from the moment they see you in search until they confirm their payment – on your website, in-store or via a third-party platform.
Talk to our UX experts today!
If your website isn’t performing as well as it should be, we would highly recommend a UX review before investing any further budget in your current site. A UX review will reveal under-performing areas and provide you with a list of recommendations that will have the biggest impact on your site. This removes any guess work and means your budget will be spent in the right areas.
To find out how a UX review could improve your website, call our experts today on 023 9283 0281.
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