The National Social Marketing Centre (NSMC) is a body set up by the British Government to encourage the development of effective behaviour change programmes across the public sector in the UK and Europe. It is currently working with the World Health Organisation and the European Commission to increase skills and capacity in social marketing to develop lifestyle support programmes in the areas of tobacco control, alcohol and obesity.
The NSMC fully supports and endorses the development of MOSA in Slovenia and sees it as a major step forward in trying to tackle issue around alcohol in the country. We believe that this type of partnership approach to dealing with issues such as alcohol is the most effective way to achieve real sustainable change in peoples' behaviours.
The NSMC is involved in developing strategic partnership programmes very similar to MOSA throughout the UK and Europe and we are sure that this strategic partnership approach is critical to the creation of a targeted social marketing programme that targets and tackles "at risk" groups who have problems around alcohol abuse.
The NSMC is very keen to work with MOSA and the component organisations that form part of the partnership to develop behaviour change programmes that will effectively tackle alcohol abuse in Slovenia and we look forward to the next stage of work in 2009.