Properly developed website category names, menu navigation, and page titles are imperative to good web development AND search engine optimization.
provides quick access without reading every single paragraph, or page of the site.
helps optimize a site to receive top ranking in search engines (such as Google's search results).
When it comes to creating appropriate website categories, menu links, and page titles; word choice, brevity, and relevance are the three most important factors.
Search engines, as well as the average reader, place a good deal of weight on the choice of words used for category titles, menu links, and page titles when deciding whether to continue reading on.
It is imperative that titles clearly and accurately relate to what the category, menu or page is about.
At a quick glance, one needs to be able to tell EXACTLY what will be found, without confusion.
If a website section cannot be summed up in one to three words, or is a rather large and broad topic, then that category section or page should most likely be split into multiple sections.
Under this premise, one may assign a larger, general category that is then subdivided into smaller, more succinct subcategories.
Each subcategory and corresponding page(s) should still follow the above mentioned guidelines.
When it comes to creating titles, menus or sections, the overall end goal is an easy to navigate and understand page or website.
Anyone, whether human or search engine, should be able to quickly, easily, and readily identify what will be found under the corresponding category, menu link, or page title.
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