Keep your posts visible in the Reader for a longer time with smart tag choices.
Image by Marcus Hansson from Göteborg, Sweden (The best days are not planned) [CC-BY-2.0].
The reason for my sadness? I know that while I may have found the post and enjoyed it, many others — especially bloggers who rely on the WordPress.com Reader — won’t.
Tagging is so important not only because it brings your site traffic (though that’s important for many, of course), but also because it can bring you the right kind of traffic. It connects you to people who are passionate about the same topics as you, and who might belong to online communities you want to tap into.
You may have already heard the cardinal rule of tagging on WordPress.com, but it’s always worth repeating it: you should never add more than a total of 15 tags and categories to your post, otherwise it won’t show up in others’ Reader feeds.
15 is still a lot. We’ve often given bloggers the (solid) advice to mix a few general terms with more specific ones, to appeal to multiple constituencies of potential readers. But let’s think about this more strategically and consider when your readers might find your post through a particular tag.
Here’s a number: 48,694,922. That’s the number of posts published on WordPress.com last month alone. Tagging helps you break through the incredible din of millions of “Publish” buttons being clicked at once.
Note: I’m relying on inside information for these numbers, but you can get a good estimate of the number of posts under each tag. Simply search the tag in your Reader, and see how far back in time you can get in the first batch of results.
If it’s still the same day by the time you reach the bottom of the screen, it’s a red-hot tag. Have you reached two-week-old posts? Clearly a less-used tag.
Say you have a book blog, and you tag your book reviews with “books” and “reviews” — great! But you’re still competing with 36,254 and 20,573 posts published under each tag, respectively, over the past 30 days (my calculator tells me that’s 50 and 28 posts an hour, on average).
Does this mean you shouldn’t use broader, popular tags? Not at all — but it’s crucial to bear in mind that they serve a very specific purpose: to get noticed soon after your post is published by the many people who care about these topics. It’s a tradeoff: their shelf life is very limited, but they attract lots of eyeballs.
Try testing the shelf life of the tags you use for your own published posts. Just run a tag search in the Reader for a term you’ve used in the past few weeks and scroll down until you find your post. If you gave up after a while, you can assume your readers would, too.
Let’s assume that post you just tagged is a book review of Andrew Roberts’ biography of Napoleon. Now you can get more specific. Using the “biography” tag means you’re only competing with 1,461 posts over the past month. “Napoleon?” Now we’re talking: 137 posts used this tag in the last 30 days.
Tagging your posts with these specific tags might mean that fewer people will look them up. It’s almost certain, however, that those who do will find your post at least somewhat relevant: it’s the long tail model applied to tagging. For you, it’s a double win: your post finds the right audience, and, because the tag is less popular, it stays easily accessible in the Reader for a much longer time.
Whether you use our new Stats page, or prefer the old version, both have the same Tags and Categories module for you to explore.
How many specific vs. broad tags you should add is hardly exact science. Ultimately, you’ll have to use your instinct, your experience, and — hopefully — some data, too.
Over to you: what tags have worked for you in the past? Has your tagging strategy evolved over time? I hope you share your wisdom with us in the comments.
Thanks for this! I just moved over to WordPress from Tumblr and have been trying to figure out how to get more readers. The proof really is in the pudding on this.
Great information! Thanks for sharing. I can’t imagine putting more than 15 tags. Even more than a handful seems like a ton.
Timely and very helpful. I’ve been thinking of reorganizing my posts (‘edit’ will do that, right?) and vivify my site.
Yes — you can always make edits to your posts by going back to the Post Editor.
Thank you for such a helpful and easy to understand post!
I never knew 15 included categories as well! I still don’t understand categories too well, but I try to keep my tags under 9. I’ll maybe go back later to add more specific ones but, as I depend solely on the Reader, I only add tags that work for me, which I’ve learnt about from my stats.
I recently wrote a post on tagging. It would be lovely if you read it!
Categories help to organize your content on-site (meaning your own site). You can, for instance, use category pages to filter your blog posts, especially if you have a general blog instead of a niche one. Or you can add a category widget, which means that, once on your site, a reader can find something suited to their fancy more easily.
Tags (although not entirely) are more useful at allowing you to be found off-site, either on the Reader, or by search engines.
Thank you! I do have a category widget, where I have named my categories in keeping with the overall theme of my blog. Thus, they are very specific.
I have been thinking of making category pages as they might help readers visiting my blog find the content better. But, I will need to give it a proper think!
I will have to work on making my tags search engine friendly though. That seems to be the most difficult. For example, I frequently write on social media, but even if I tag it as such, it does not appear as search engine result that brought people to my blog.
Thanks Adel, I really wasn’t sure how the categories worked. So simple when you think of it.
I’m confused about this, the difference between tags and categories. Sometimes I tag a post with a word and also put that word in a category. Is this wasting a word? Will a word in a category also be used as a tag in the Reader?
PS: Adel, I’ve found your helpfulness on your site…er…very helpful in the past.
I sometimes also commit the sin of using the same word as a category and a tag. I do try to keep it to a minimum though.
From what I can see with a little investigation, both categories and tags appear to be meta tags (tech speak for things Google uses to find you).
This means that it should not really matter whether you add the term as a category or as a tag, it should have the same effect.
In which event, yes, we would be wasting words by repeating terms in both the category and the tag.
My advice would be to use a similar, but slightly different term for the tag than you do for the category.
I’d choose the categories first, because they are useful for on-site navigation.
The same would hold true for the Reader, since you are limited to a maximum of fifteen tags AND categories.
e.g. social media is a very general search term.
e.g. The 2k International Writers Blog Tour is a much more specific search term.
Chances are higher that you will be found on the Reader via general search terms, but to be found on search engines, you need to tag for longer shelf-life.
If you are looking at SEO, the (Matt Cutts) key is to find a niche and to dominate it. Then build from there.
Thank you! It really does!
Thanks for sharing your post — an interesting read, and a nice perspective on the topic.
Thanks, Ben. This is actually a really useful article.
My issue is that bloggers (myself included) sometimes get a little obsessive over stats, especially when you are close to some milestone or another.
My answer? Well, are you actually getting a significant percentage of your traffic from the Reader and using very popular tags with limited shelf-life? Because that is the only time it really matters!
Interpreting statistics for a blog that is still organically growing, is very different from interpreting stats for the Daily Post.
For a growing blog like mine, my statistics show a very strong and direct correlation to my community interaction.
Day of the week? Doesn’t matter. People read my newest post when they show up. Time of day? I get only about two percent of my traffic from the Reader. Doesn’t matter. Even the topics I write about (although, I do acknowledge some have larger audiences than others), seem to matter less than whether I made someone’s day just a little easier or not (my value proposition: being useful).
I try to strike a balance between more general, short-shelf-life terms and niche terms with a longer shelf-life.
May I add one caveat? I hate it when people use more “general” tags that are not really related to their post. Just because you are a PR agency, does not give you the right to tag every single post as “business”.
I couldn’t agree more — like so many other things on the web (reading recommendations, restaurant recommendations, etc.) adding a social aspect to the information makes it that much more appealing and convincing.
I also completely agree on using unrelated tags for some supposed traffic advantage. You don’t need to be a very savvy user to immediately recognize it for what it is, which is spamming.
Thanks for sharing the link to your analysis on your own blog’s performance — fascinating stuff!
Wow! Ben visited my blog. Now I’m blushing.
You shared great insights, Adel. Thanks for that.
Where are the tags for this post?
Our custom theme doesn’t display them. But I also used a similar mix to the one I describe in the post — some very broad/mass-appeal ones (blogging, traffic), along with a few that are significantly more precise (tagging, blogging tips, etc.).
Yup. My tags are a crapshoot. I’m never close to 15 but I do a mix of about 6. Some are very general and some are specific. It also seems to depend on the time of day I’m posting, and the actual day.
I’d say that unless it’s a very popular/well-known catch phrase, it doesn’t really help, since the probability that someone else will look up that exact phrase is very low, whereas search engines will be able to determine the topic of your post anyway by scanning your text, the tags you’ve specified, and other relevant factors.
It’s hard sometimes finding the right balance, for example, I write about MS as in Multiple Sclerosis in Ireland. Both terms are used a lot online. Ireland is a great tag as many people are interested it. If I don’t spell out MS though, I could end up with someone looking for Microsoft products. I read somewhere though that Google etc already knows what your blog posts are about, and that it’s not usually necessary to specify tags to the ninth. Again, kind of is a balancing act so.
You’re right when it comes to Google being able to determine a post’s subject matter — though in the context of the WordPress.com Reader, the more specific tags can still help quite a lot in the sense that when someone else is looking for tag X, and yours uses it, they will see it (again, depending on how recently you published, and how popular the tag is).
This is so helpful! I have been experimenting with which tags work the best. I actually had never heard the 15 rule, thanks for sharing!
Ben, thanks for bringing this subject back for discussion, as tagging is an ongoing struggle, and for that there is always something we can learn from each other’s experiences.
Always a good reminder. My latest was probably posted “snow” or “weather” or something ridiculously vague, but also what EVERY SINGLE PERSON IN NEW ENGLAND is writing about. Because there’s no other topic except the weather. We’ve all become my Uncle Herb.
Tagging has brought hundreds of truly wonderful people my way… people who want to say the right thing to someone who has cancer or beat cancer or is dealing with cancer. And then those lovely people often skulk around and leave comments and become virtual friends. WordPress can be a warm little place… but it becomes that way when we tag ourselves into familiar corners to find each other. I’m a big fan of the whole shebang. 5/5 stars.
Oh so it is 15 combined!!! So much to learn!!!
Thank you doe the info!
I always tag but I still appreciate your helpful advice and how to mix and match. Makes perfect sense, thanks for posting this! And schooling me on the finer points of why I even tag in the first place! Thank you.
How do you decide on tags that you use? I try to think of key words and use those, but I’m never sure if I’m using the right ones.
Most often I’m using #Durango, #BeLocalCoupon and… hum can’t think of the other one right now.
With tags, it’s a good idea to try to reverse-engineer the process: if you were a reader interested in the topic(s) your post covers, what would you look for? Whatever you answer should at the very least put you on the right direction to finding a few relevant tags.
I get very few views from the Reader- 189 in ninety days as opposed to 2935 from search engines and 149 from facebook. I have also found recently that I am getting fewer views from posts I commented on. I still use tags, mostly to organise my own posts- I have posted about lots of things and used 1391 tags in total, never more than ten in a post. My tag Vernon Scannell brought me other fans, and stayed at the top of the reader for ages.
Congratulations. You are moving beyond the organic audience-building phase.
Focus on creating amazing content and enjoy the ride!
One of the mysteries in my tagging experience is the popularity of ‘cardinal red polish and reckitts blue’. honestly you couldn’t make it up but that post has been popping up regularly and it is such an odd phrase. They are the sort of household cleaning items my long gone mum used so why are people still searching for them? I’m glad they are though because they find my blog!
Very helpful. I am fairly new and have begun to use tags. This helps a lot. Thank you.
Today I tweeted my Monthly Masterpiece Challenge adding the tags #blogging and #challenge in addition to #art and #spiritual and I’ve received quite a bit of favoriting and followers on Twitter for the first time ever! (I’m not much of a tweeter.) BUT my stats aren’t showing any referrals from twitter unless there’s a lag before things show up in stats?
Many Twitter clients process links in a way that track them as referrers in your Stats page, though they still show as views. This might explain any discrepancy you’re seeing. Unfortunately, since it’s an issue with a third party, rather than with your site’s Stats, there’s not much we can do about it.