While Vidya Balan won accolades for her impressive performance in Parineeta, Raima Sen who played her chirpy and bubbly younger sister in the film won an entire brand endorsement thanks to the movie. The world leading cosmetic brand Lakme was so much smitten by Raimas youthful charm in Parineeta that they signed her as their next brand ambassadress despite not being in an eager search of any new model. Raima will soon launch the Lakmes new product range in India. Now despite she was not the central female character in the film, Raima might be more than happy to have been a part of Parineeta.