Do you really know your customer? Part of knowing what your customer really wants requires a deep understanding of how they interact with you company. One of the hardest parts of getting to that level of understanding depends on how easily you can access and analyze customer data. The Cloudera Shopper Behavior Analysis solution provides visibility across disparate data sources that typically impedes customer insight.
By getting rid of data silos between CRM, ERP, database, and data streams organizations can gain a more simplified view of customer information that can lead to increased sales and better data governance.