A practical guide for managers in traditional economy companies to help them adapt and thrive in the new Internet economy. It aims to help readers survive the day-to-day challenges of the new economy. The book provides examples of those who were, and were not, successful in making the crossover. It addresses five core concerns expressed by the target leadership: How do I provide leadership in a traditional organization that is only haltingly adapting to the new economy market place? How do I deal with new and rapidly shifting business models? How do I cope with teams that are geographically broadly dispersed? How do I keep and motivate team members when start-ups can offer sophisticated incentive schemes? How do I develop a career path when the economy and the company are evolving so quickly?