This is a part of aggressive marketing being done by the online-first brand founded in 2011 which will target non-digital medium.
HYDERABAD: Fashion jewellery brand Voylla, which recently raised USD 15 million (Rs 98 crore) from Peepul Capital, has signed on actor Kangana Ranaut for a year-long promotional for the brand. She joins the league of Aamir Khan who endorses Snapdeal and Shah Rukh Khan who endorses Big Basket, apart from being an investor and public face of fashion brand Yepme.
This is a part of aggressive marketing being done by the online-first brand founded in 2011 which will target non-digital medium through outdoor, print and radio aggressively. Reportedly, Bates CHI &Partners has been given the mandate for promotions, at an estimated budget of Rs 40 to 60 crore with specific campaigns targeting the Southern market.
“Our aim is to ramp up the number of our shop-in-shop outlets which will double up as an omni-channel outlet. As each store can hardly stock the range of inventory, buyers can choose from online store at the kiosks,” said Vishwas Shringi, founder and CEO of the Jaipur-based company which currently has three physical stores in Bangalore, Nagpur and Pune and plans to ramp up the numbers with the recent round of funding.