dmg events Middle East, Asia & Africa (dmg events) is a frontrunner in producing market-leading events and supplying in-depth industry analysis publications. Founded in 1989, dmg events manages over 80 events in 25 countries each year, bringing together more than 250,000 trade professionals from the construction, coatings, interior design, hospitality and energy sector. dmg events is currently active in North America, the Middle East, North Africa, Europe, Asia, and Australia, employing over 300 staff.
With a rapidly growing number of exhibitions and conferences hosted around the world, dmg events found that their leads management practices needed an upgrade. As sales agents were overseeing an increasing number of opportunities, dmg events needed a way to make follow-up processes more efficient, as well as gain 24/7 visibility on lead status.
dmg events’ goal was to fast-track business development, provide better customer service and interact more personally as they were growing.
Finding a portal solution that not only integrates with Salesforce, but also enhances transparency and efficiency in agent activity was at the top of dmg events’ priority list. Ideally, this portal would include tools that create reports on agent response times, lead conversion rates and automate agent follow up processes.
Another key requirement was to create a central hub for sales agents to access documentation. With agents so broadly dispersed across different countries, dmg events needed to share and manage marketing content, such as brochures and videos, as well as industry analysis and reports that salespeople could use.
Finally, these tools needed to be bundled up in a simple and easy-to-use platform that even non-technical users could frequent effortlessly.
dmg events believes that investing in such dynamic software solutions is a key necessity to empowering their employees and creating a growing community of business and trade professionals across the world. “Our lead management is taken care of," says Black, "And we can now continue to scale without barriers."
For more information about dmg events, please visit www.dmgeventsme.com.