Many betters study jockeys and research track conditions, while others pick a name that sounds right or a horse that “looks pretty”.
At LikeFolio, we’ve got our own system. We’re tracking Derby buzz to spot fan favorite horses and track betting actions – a metric we’ve appropriately deemed “Betting Intent”.
Here is the breakdown of Twitter mentions through Friday morning….
Justify is clearly the fan favorite heading into Saturday’s showdown, and should be the morning line favorite at 5:2 or 3:1, according to our data.
Ultimately, the winner is determined by the horses themselves… so we say may the best horse win and the mint juleps be strong.
It should also be noted that we are seeing record high levels of social enthusiasm for this year’s Kentucky Derby… a good signal for Churchill Downs heading into their biggest day of the year.