To celebrate friendship day in India using new media technology like Augmented Reality.
The Dosti Ka Shubh Aarambh App celebrated the magical bond of friendship using Augmented Reality friendship bands. Users sent these special friendship bands using their smartphones that were received as Facebook updates. Their friends scanned these Facebook updates to reveal a special message via Augmented Reality.
The app left a smile on 20,000 downloaders that sent and received the virtual friendship bands.