Ivonne Kinser is head of digital and social media for Rocket Red advertising in Dallas, where she leads the digital strategies of the agency’s clients and the integration of cutting-edge technology platforms into the agency’s marketing strategies. Follow her in Twitter @IvonneKinser.
After Groupon: What’s Next in the Evolution of Online Retail?
The Groupon model may have hit a snag, but when it comes to online retail, there’s plenty in store for brands who think global, writes digital strategist Ivonne Kinser.