With Bad Liar finally climbing up the UK charts, Selena Gomez has decided to kill its momentum by releasing another single. Pop music, eh?
Anyway, Fetish is a worthy replacement. It doesn't have the quirky wordplay or musical slinkitude of its predecessor, but the chorus is a humdinger.
"You got a festoon for my love," sings La Gomez. "I push you out and you come right back."
"Don't see no point in blaming you," she continues. "If I were you I'd do me too."
The video, meanwhile, is fetishistic in its own way. A lingering, borderline intrusive, close-up of Gomez's lips, it also gives you an appreciation for the clinical excellence of American dentistry.
Here it is. Sorry Not Sorry: The song that Swish Swish aspired to be... A fierce riposte to [persons unknown] that rises above petty payback with a wry sense of wit.
"I'm on fire and I know that it burns," sings Demi Lovato in full-on foghorn mode. "It'd be nice of me to take it easy on you but... nah."
"A lot of people hear this song and they think it's about an ex-boyfriend," the singer told Amazon Music, "but it's actually a song about the haters."
Actually, I'd argue it's a song about realising that haters are simply acting out their own inadequacies, and learning to take pride in your own achievements. Which is a great lesson for us all, is it not?
Sigrid's glee at performing permeates her live shows (check out her Glastonbury appearance for proof) and that exuberance bursts out of the new video for Plot Twist, too.
"Plot Twist is about finally getting over someone," says the Norwegian teen star, via press release, "but we decided we wanted the focus [of the video] to be on me having a good time with my best friends.
"We filmed it in Bergen where I've lived for two years now, and it was the best day!"
A big round of applause to filmmakers Sigurd Fossen and William Glandberger, then. Capturing a natural performance in a pop video is notoriously difficult but they've managed to convey every Kilojoule of her kooky energy.
PS: Bonus points for putting the title of her song on her scarf.
The best new track on Dua Lipa's eponymous and epochal debut album is New Rules, a song about trying to keep your distance from a boyfriend who's bad for you. In the lyrics, Dua sets out four commandments to avoid falling back into his arms.
It's a quirky, and funny take on the break-up song, and now it's got the video it deserves; with Dua's girlfriends doling out the advice through the medium of a heavily-choreographed, colour-coded slumber party.
"These are the kind of rules you tell to your friends and they would tell to you," she told me at Glastonbury. "So, with the video, I wanted to show unity between women and girls.
"I think it really tells the story of women looking out for each other."
If you haven't heard of 15-year-old pop prodigy Billie Eilish yet, you're missing out.
The LA native has lit up my "most played" list this year with a handful of smart, dark pop songs, in which she fantasises about things like killing her boyfriend and burning his car. You know, typical teenage stuff.
Her new single, Watch, came out last Friday and it's packed with more Melodrama than Lorde's entire album. "Go ahead and watch my heart burn," she trills, "with the fire that you started in me".
If you want to know more about Billie, here's some highlights from her first forays into the media.
So there you go: That is Billie Eilish "in a nutshell", if the nutshell was about 600 words of text on a stunningly popular music blog.