Uber may have become the latest in a long line of Western tech firms to have failed in China, but fellow gig economy darling Airbnb is determined to succeed in the Middle Kingdom.
Today, the company announced a new brand for its China-based business and the local launch of Trips, its travel services feature. Beyond those launches, the firm pledged to increase its local presence via plans to triple its headcount in China and double its investment in the country.