The most successful tech companies of the future are predicted to be design companies, signaling that user interface and experience design are becoming more important than ever before. In this panel, we discuss how businesses can set a foundation for digital transformation by focusing on customer-centric experience and strategy design. Featuring Patrick Newbery (CSO, Method), Catherine Courage (SVP Customer Experience, DocuSign), Uris Dacosta (VP Design, PayPal), and Simon Smith (VP Design, Zendrive).