Her research has been published in Journal of Marketing, MISQ, Journal of Retailing, Journal of Service Research, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Marketing and many other international peer reviewed journals.
She is passionate about interdisciplinary approaches to solving challenges in service environments such as health-care, manufacturing with a service potential on and hospitality environments.
Simao, H., Ribeiro, P., Moreno, P., Figueiredo, R., Duarte, N., Nunes, R., ... Odekerken-Schröder, G. (2018). Experiments with Vizzy as a Coach for Elderly Exercise. Paper presented at The 13th Annual ACM/IEEE International Conference on Human Robot Interaction , Chicago, IL, United States.
Sion, K., Verbeek, H., Boer, B. D., Zwakhalen, S., Odekerken-Schröder, G., Schols, J., & Hamers, J. (2018). Measuring experienced quality of care in nursing homes from the resident’s perspective: a needs assessment. Abstract from 17th European Doctoral Conference in Nursing Science, Maastricht, Netherlands.
Caic, M., Mahr, D., Odekerken-Schröder, G., & Holmlid, S. (2018). Rise of the machines: Acceptance of social robotic services through network utility maximization. Abstract from Frontiers in Service 2018, Austin, United States.
Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). Robotic versus human coaches for active aging: A field study on customer service experience. Paper presented at La Londe Conference, La Londe les Maures, France.
Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). The Social Role of the Digital Interface: How Social Robots Change Service Interactions. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.
Stead, S., Odekerken-Schröder, G., & Mahr, D. (2018). Towards the Crux of Customer Service Experiences: Opening the Black Box of Multisensory Processing. Abstract from Frontiers in Service 2018, Austin, United States.
Overkamp, T., Caic, M., Holmlid, S., Mahr, D., & Odekerken-Schröder, G. (2018). Understanding generalisability from network-conscious service design projects. In ServDes Milan.