An ad from one of the soccer sites I occasionally peruse. Seems for a mere $USD 69.95 you can get the '#1 personal protection body armour for the world cup 2010'. Nothing says 'sit back and relax' quite like the constant chafing presence of a bulky kevlar vest. You'll soon forget you're wearing it! No doubt you'll also soon forget to look behind you every 2.4 seconds for possible kidnappers, or check everyone's hands within 150 sq meters, or triangulating sniper positions, or vaguely bulging bags, or those suspicious (and admittedly damned annoying) plastic trumpets, or half drunk cups of beer placed 'accidentally' beside you.. just relax and enjoy the game!