RSD/BID Sell-Through Support: Provides Foundational qPCR Technical Training and qPCR Cons Sales Training. Promotes use of standardized value proposition: Why selling qPCR cons will enable the BID or RSD representative to achieve quota. Ensures use of standardized Playbook in each joint selling day. Teaching Channel Representatives to Fish: Modeling the Sales Process for BID and RSD Sales Representatives using the qPCR App. Motivates RSD/BID Representatives enthusiasm for qPCR Cons to stimulate aggressive selling. Facilitates responsive, real-time knowledge transfer between GSD Representatives and RSD/BID Representatives. Reviews RSD/BID marketing campaigns and plans to ensure accurate positioning and description of qPCR Cons products. Critically assesses qPCRs value propositions to ensure they speak to the interests and needs of RSD/BID Representatives or end-customers.