If the elevation of this much celebrated creative as the creative overlord at one of the largest agencies does happen — which some of our moles claim is imminent — it will surely ruffle existing feathers. One of the immediate fallouts may be the exit of the other surviving creative partner of this sizable agency and our moles tell us her resume is already doing the rounds. The fact that she is custodian of one of the largest FMCG businesses in the shop may hold her in good stead.
We shall wait to see which of the many vacant chairs at other agencies she might fill or if it will lead to yet another high profile start-up in an already crowded lane. Speaking of startups, the first creative we were talking about has made no secret of plans to quit and start somewhere or something new if the long overdue promotion does not fructify. And yet, other industry sources claim the agency is held back by the fact that some of his marquee campaigns have been better at bringing trophies on the shelves than they’ve been at getting product off the shelves.