labels, tags and packaging. After a few false starts with fashion photographerS, Oliviero Toscani joined in the effort to make a strong image and he remains today one Of the principle participants in the image making.
As in all things that start modesty and by amateurs, progress, growth, expansion and refinements come in steps and stages. Experience is gathered on the job and a process begins and evolves. Likewise, success leads to more opportunities and mistakes lead to improvements and avoidance of repeating past errors, or hopefully so!