Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?
At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism - communicating with conscience under a new name.
Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.
Product placement double standards: Product placement is handled differently between influencer marketing and broadcast media. Social media Influencers are being unfairly singled out.
As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?
Klout closes. Who knew it was still on?
Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?
CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.
Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.
The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.
Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.
The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?