An array of apps come up daily in the app store and in the Google play store. Thousands of apps are launched on weekly basis across different categories. Every one of us knows that some apps are always on the top position according to their popularity. What makes them stand out from the rest?
When we search for an app in the app store, we are shown some of the most popular apps and most downloaded apps in the result list. All the apps are according to the keywords we enter into the search bar. What makes the top downloaded apps stand apart from the rest and what makes other fail at the app stores? It’s all due to the difference in the way of mobile app development.
This is a known-fact that an app should be able to run successfully on every platform or device. iOS and Android OS is no doubt, the most famous platforms in the mobile app development. People love to try new things and this can urge them to move to Windows Phone and Blackberry. These 2 also have a formidable market. So, one should try to get apps built for all platforms irrespective of the popularity.
Of course, the UI or UX is the first thing that a user sees and it is the first impression of your app on the user. It should be completely interactive and flawless as if like a liquid flowing in a tube. Talking about favorite apps is a very awesome thing. If someone likes a certain app, they will surely share it with friends. A clean interface is the best interface for modern day apps. There should be a comfort zone in the app. These factors should be kept in mind by the mobile app developers while building an app.
An app should always be kept upgraded according to the latest trends in the market of mobile app development. People hate obsolete apps. Wearable technology like wrist bands have come to the market which connect to mobile apps. If the mobile app developers don’t keep up with what’s in the market, then they can’t create successful apps for you! Updation is important because you need to give a new look and feel to the app to retain customers.
Say for example: You have an ecommerce app where users share their credit card details or for a sake, they share their phone numbers and other personal info. There are always chances of fraud and hackers can steal the information easily if high-end security is not taken care of.
It can be safely concluded that if you want the app for your business to be extremely successful, then these top features are a must for your app. Cross-platform functionality, User-experience of the app and seamless navigation of the app is a vital component of every app. The app should be updated at times every now and then. App should be secure enough so that customers can easily shop online on the m-commerce apps.
Having an exclusive app for your business takes brand marketing to a whole new level. Apps are not just used by business giants like Amazon and eBay anymore. Almost all kinds of businesses are now enhancing their marketing strategies and expanding their customer domain with mobile apps.
With the continuous growth in mobile marketing, more and more businesses are joining the mobile app culture to connect with new customers and drive more traffic towards the business. Mobile application development helps to generate repeated business, increase sales through product promotions, and provide a continuous help desk to the customers for support.
Mobile apps reach the target audience and let them shop for the latest products from anywhere and at anytime. Every time users come on the app, they think of your company. This means that whenever they are in search of a product or a service, chances are high that they will reach out to you. Having an app helps to place your business in people’s pockets and creates a strong relationship . You may hire iOS developers or android developers because mobile devices are nowadays selling like hot cakes.
You need to ask yourself, where does your business stand a chance in such a competition? Are you adapting according to the needs of your audience or are you waiting for the rivals to get apps and take away a big chunk of potential customers?
As far as the future of mobile marketing is concerned, apps are becoming a new frontier for shopping. Lay down all the promotional text messaging services and simply make the most out of robust mobile apps. Currently, there are more that 1 billion smartphone users in the world. More than 65% of search engine queries are reported from mobile devices as compared to computers. This gives a clear picture that app development is not just for a big business but smaller ones as well.
If smart phones are the first obsession of people today, the second one is undeniably the social media. The world is obsessed with social media and it is a great plan to be a part of the obsession. Adding up features like commenting, likes, messaging etc. helps to enhance the social standings of the brand and even the app goes viral.
People spend a lot of time on social media. By providing them an app that allows them to shop along with social media integration will keep the customers engaged. Adding social features to the app is a great way to market your products. With in-app interactions, customers are able to review and share products with their friends instantly.
Mobile app loads and operates much faster than a regular website. It takes only a second to launch and let the shopping process begin. On the other hand, a website can take significantly longer time, especially if the mobile user has weak signal reception. Mobile optimized websites may serve the business purpose, but they cannot replace the qualities of an app.