Genesis Healthcare came to Buchanan with a challenge. They needed to build a unified brand for the new organization that was made up of leading San Diego Urologists who had worked independently for years. Dedicated to the highest standards and their commitment to “lock arms” with clients as they work together for better health, we wanted their new brand to reflect their distinctive professional approach to providing health care.
Our experience with environmental design allowed us to extend the brand experience to each office, focusing on the reception area, which in our minds is a critical extension of any brand. Genesis has become well-respected in the medical community throughout San Diego. Through successful awareness campaigns, we also helped bring to light medical conditions that are often uncomfortable to discuss.