People use different criteria for purchasing wine. At the top of the list – price! We all want an inexpensive wine that delivers decent quality. Since our school days we’ve been hung up on scores and grades, so critical acclaim is important. High scoring wines by critics can really sway us. Where a wine comes from might affect some folks. Specific wine regions like Burgundy or Napa are held in higher esteem than others. Reputation and consistency of a producer often plays a big role. For some, rarity of a wine is important. Finally, ethical responsibility definitely motivates some people. Organically produced wines show environmental responsibility and a commitment to quality.