As always: the best art work and copy from around the globe in Lürzer’s International Archive.
A total of 111 ad campaigns in this latest issue, with a strong presence of South America: 43 of the campaigns come from Latin American agencies and 24 of those come from Brasil. Like the VW Original Parts campaign by AlmapBBDO (Sao Paulo): ‘don’t rely on something just because it fits’.
And an interview with Flavio Pantigoso, Creative Director at Y&R Peru, member of the Global Executive Council of Y&R and winner of 5 Lions in Cannes this year.