This is probably only of interest to those in the beer and brewing industries, but there are plenty of you out there. Yakima Chief – Hopunion (YCH) is now Yakima Chief Hops. The company that was formed a few years ago when two industry leaders joined forces is now simply Yakima Chief Hops.
Yakima, WA, USA – August 1, 2018 – The U.S. based hop supplier formerly known as Yakima Chief – Hopunion, or YCH HOPS, is pleased to announce the launch of its new company name and brand identity, Yakima Chief Hops. As the leading American hop supplier located in the Pacific Northwest, the new brand is being introduced to honor more than 30 years of connecting family hop farms to the world’s finest brewers.
At Yakima Chief Hops, beer is more than a beverage; it’s a community. Since the beginning, the family farms that make up YCH have been driven by the desire to help the whole community thrive by focusing on constantly improving one of beer’s greatest ingredients, the hop. By connecting directly with the brewers, growers are able to learn firsthand what craft brewers need to create their next best beer.
The new brand reflects these strong partnerships that Yakima Chief Hops has created within the brewing industry while also celebrating the future. Through a differentiated identity, YCH seeks to enhance the way they tell their story in order to strengthen the connection between brewers and the family farms that grow their hops.
The interlocking rings of the new logo that are connected with a stylized hop cone mirror the company’s core mission of connecting family farms with the world’s finest breweries by supplying the highest-quality hop products. The rings also represent the connection of two grower-owned companies, Yakima Chief, Inc. and Hopunion, CBS that came together to bring American hops to brewers around the world. The new color scheme of red, white and blue capture the brand’s American pioneering roots and dedication to the craft of growing and processing American hops from the Pacific Northwest.
We are beer lovers, farmers and families who share a culture of pride, partnership and innovation. We are a network of passionate farm families drawing on multi- generations of experience to support and inspire the future of brewing. From learning to logistics, we’re making it easier for brewers around the world to find new ways to use our beloved hops for extraordinary results.