The following items are tagged audience development strategies.
The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.
Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today’s news looks at this, and how publishers are tweaking strategies to adapt to the changing times.
Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.
Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.
Keeping an eye on Google’s changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we’re looking at news on changes to Google search that may impact and influence publisher decisions.
The Most Important SEO Factors of 2017?
Are Digital Advertisements Becoming More Popular for Audience Development?
Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are, of course, other ways of attracting new customers, like social media.
Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of search queries were affected. This update has had less impact than past algorithm changes, particularly the Penguin update.
This update marks Google Panda version 3.9.1. The last update Google Panda 3.9 went live on July 24. If this pattern continues, we may see another Panda update around the end of September.
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.
Do You Want a Robust Digital Audience?
It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.
And since we are in the business of providing timely, informative content, the frequency in publishing is important. If you publish too infrequently, your audience may look to competitors for constant information. It’s like reading or watching the news each day – people do it to stay informed about the most recent things relevant to their lives.
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution isn’t just about the audience development strategies that exist online. It also includes the preparation, monitoring, and measuring that comes along with a well-devised audience development strategy.
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content directly.
SEO is one of these audience development strategies.
Audience development is rampant online, but which strategies are right for your brand? With all the media formats available, you need to understand your options and what would genuinely help build your audience.
Twitter and Facebook are clear choices – which we will address during the Social Media Optimization Master Class at the Mequoda Summit West 2012 – but there are lesser-known options too.
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief Content Officer at Mequoda Group, presented a case study from Knitting Daily.
We take pride in the balance that is found at each Mequoda Summit.
There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.
Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation.
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Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers. It is the starting point for all online relationships and conversions.