4. The color gold can change the way you spend money: Many studies have documented how colors influence consumer behavior. Customers who shop in a store that’s decorated with blue, cool colors are more likely to linger longer, buy something, and spend more than shoppers who frequent a store with red, warm-colored decor. – Read More on Fast Co.
5. RETRO READS on COLOR: The Business of Being Pantone, the Company that is Turning Color Into (Big) Money. Legally speaking, How Difficult is it to Claim a Color as Your Own?(Showing that consumers link a specific color exclusively to a single source is no small feat and one that requires not only a broad footprint in the marketplace, but a truly sizable marketing budget). In furtherance of a long-running battle to monopolize the color red for use on shoe soles, Uncertainty Shrouds Louboutin's $800 Million-Plus Red Soles in India. And finally, As Companies Rely on More Branding Elements, the Question Becomes: What is in a Color?