This project aims to bring together various topics which you have studied in the Business Management module.
1. You can choose the type of clothing business which you intend to start. State the type of business in your introduction.
2. Word count: 2,500 words approximately.
3. You will be rewarded for extensive research. One useful site is Business case studies: https://businesscasestudies.co.uk/case-studies/by-industry/fashion.html, but please use your initiative in finding other sources of information. Get back to Bruce or Michael for guidance on this if you need it.
4. Make sure that you follow the correct academic rules for referencing and bibliographies. You studied these in the Study Skills module, and there are relevant PowerPoint presentations on the Study Skills page of Moodle. DO NOT PLAGIARISE and do not ask others to write on your behalf.
6. This project should be a university standard piece of work. We want to see that you are capable of thinking for yourself.
7. The bullet points on page 2 indicate the required topics that must be included in your work.
● Providing evidence from other businesses explain how establishing a brand would affect your retail clothing outlet, and, because this is a new venture, how the brand could turn consumers into customers.