Promotional Solutions | Logos: Vector = VICTORY!
In case you didn’t already know, I’m the “Logo Master” of the office and thus all lovely logo and design requests come over to me. While I try to love everyone’s logo equally, nothing will receive a more exaggerated eye roll than a .jpeg sitting in my inbox. Why you ask? Well, with a .jpeg, I basically only have a photographic image of your logo. As it is like a photograph I can do literally nothing to it, except maybe print on a sheet of paper. It’s totally not cool when we could be putting it on some sweet sunglasses or snazzy coffee mugs instead! Don’t get me wrong, there is a time and a place for a good ‘ole fashioned .jpeg, but in my world, there’s not many good times or places. If you want to be friends, don’t ever send me a .jpeg, .jpg, .psd, or .png file unless you have no other choice, understood?
Ewwwww. It’s not so pretty anymore, is it? You can just hear those sad little pixels screaming “Make me into a smooth line!” So, in my world, (the wonderful world of usable art) .jpeg = BAD. Up next, we’ll take a little looksie at my dear friend, Vector Logo…. Hey Vector!