Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders confidently promote their ideas. Most importantly, thought leaders have earned respect from the outside world for their deep understanding of their business, the needs of their clients and the broader marketplace in which they operate.
Gain recognition from around the world. For example, I have customers and clients from Australia, Israel, France, Thailand, Taiwan, UK and Greece – and I’m based in the United States.
Get booked for speaking engagements.
Have people coming to me asking if I can do article writing and article marketing training programs.
I’m getting all this attention because I’m publishing free content that makes me the authority on article marketing. And, I’m getting these articles published on top, credible websites and not just article directories where anyone can get published as long as you follow the guidelines.
With that being said, are you ready to start writing articles that make you the “authority” in your industry?
then you will become the expert in their eyes.
You will give prospects no choice but to want to go to your website and get on your list so they can get even more information.
With this article template, you take a stand against what others in your industry are doing. For example, one of my new article marketing clients, James Sinclair who runs a restaurant consulting firm recently wrote an article titled: ” Restaurant Marketing: How $5 Promotions Are Killing Casual Dining Restaurants’ Profits.” Using TGI Friday’s and some other big name restaurants as examples, he proves to restaurant owners that you should not compete with Quick Serve restaurants by offering the same kinds of promotions that they use! Find out what mistakes are being made in your industry and let your prospects know what is going on, why it’s a mistake and what they should be doing instead.
One of the best ways to achieve market “thought leadership” status is to stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and supporting reasons why certain issues are good or bad for the market, economy and world.
If you want to be a thought leader than you have to be willing to provide top, unique information. And, you have to be willing to answer questions that everyone else is afraid to answer. If you can provide the information that your targeted prospects want that is found nowhere else, guess who will be the expert in their eyes. Guess whose sites they will want to visit so they can get even more information. And, guess whose products and services they will buy. So seek out the questions that your audience is asking that no one is answering. Then answer the questions in a Q & A article template.
Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Learn the types of content that can help position you as a thought leader.