LONDON – FEBRUARY 15, 2016 – Brand experience agency Momentum Worldwide, part of McCann Worldgroup, has appointed Mike Kettles as Executive Creative Director for its UK offices. Kettles, formerly of KLP Euro RSCG, Greenspace and RPM, joins the Momentum Worldwide team to lead the creative offering in a newly established role within the agency.
In previous roles, Kettles has worked on campaigns for Bacardi, Heineken, Toyota and LEGO, with global scope and responsibility ranging from creative concepts to execution. An example of his stellar creative vision and strategic execution is the Mobius award-winning Heineken Thirst global experience, an experiential platform that operated in over 50 countries over a two-year period.
He will take up the post immediately and work closely with the recently appointed Momentum Worldwide President – UK, Luke D’Arcy, to bring to life the new agency vision: to be the UK’s leading creative agency. Together, they will be responsible for the agency product and management of the creative departments, producing client work across the offices in both London and Manchester.
It's not about what brands say. It's what they do that matters. People are no longer satisfied with simply "hearing" a brand's message; now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for the best brands in the world. We do this with expertise in business and communications strategy, idea and content creation, and flawless execution across every possible touch point—including events, sponsorships, promotions, advertising, shopper and retail, music, entertainment, social, digital, product and package design and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Nestlé, Microsoft, Asda, AB InBev and many more.