January 24, 2019 // Franchising.com // PORTLAND, Ore. - Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles as its Tough Mudder Bootcamp studio fitness concept announced today a signed agreement to bring a franchise location to Portland, which will offer the brand’s signature high intensity interval training workout classes.
The Tough Mudder Bootcamp location in Portland will be locally owned and operated by franchisees Dean and Lindsay Durfee, based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
The Tough Mudder Bootcamp signed agreement in Portland will bring a fitness concept that focuses on interval training and community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
Tough Mudder Bootcamp’s 45-minute HIIT classes are usually less than $10 a class with an unlimited membership and will deliver a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Classes are designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the signed agreement in Portland and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.
The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (3,400+/- sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on community.