This book teaches the craft of copywriting from the masters of Indian advertising who started their career in copywriting. This book talks about the professional knowledge and the approach of copywriters. The book covers various aspects to draft an advertising copy, starting from the drfting of a copy to visual affects, to multimedia. The book has a number advrtisements, illustrations, examples, cartoons, etc. This book is a guide for all corporate executives for the process to create a campaign.