An effective YouTube strategy will greatly help boost your social media marketing efforts. Nowadays, YouTube is, in fact, the second biggest search engine around and is a fantastic way to expand your brand visibility and create engagement with new customers. However, in such a competitive market, building a blockbuster YouTube channel isn’t necessarily easy. Well, to help increase popularity amongst your videos, here are 5 top tips to help you get more views on YouTube.
YouTube now lets you customise your videos in a number of ways using annotations. This enables you to prompt viewers to like the video, subscribe to your channel, and means you can link through to other videos. Make full use of these to attract people from one video to another before they then leave your channel.
Just like you would with trying to rank your content in Google, make full use of keyword research. Then, make sure your video titles and descriptions are littered with these focus words and phrases which will help boost you in YouTube rankings.
Rather than sticking to a standard YouTube generated screenshot for your video thumbnails, actually take some time to customise them. Vibrant and intriguing thumbnails attract far more clicks and are a great way to help your content stand out.
If your YouTube community is lacking, then start referencing videos whenever possible. This means sharing them across your social media profiles and embedding them on your site in popular posts. Also, include a link to a new video release at the bottom of your email signature to help get a few extra clicks.
Forums related to your niche are a great way to attract new visitors to your site and to your YouTube channel. When a topic crops up that one of your videos has already answered, reply and add a link to the video. Just don’t go doing this too often or you may get blocked or restricted for too much self-promotion.
Following these 5 tips should help you to start to see some improvement in your channel. However, YouTube is just one element of an effective social media strategy, and there is so much room for growth nowadays by leveraging the power of channels like Facebook and Twitter. If you would like help to grow your followers and increase engagement, then contact our team of social media experts today.
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