There are opportunities in advertising for marketers interested in account management, research, media/digital media and creative services. Entry-level positions include account services that coordinate advertising projects, media buying and copywriting.
Market researchers obtain, analyze and interpret market data to help managers make effective decisions.
Marketing analyst is responsible for measuring the effectiveness of marketing strategies and campaigns and helping marketing managers develop and utilize quantitative information to plan, implement, and analyze marketing strategies and tactics.
Product or brand managers coordinate marketing programs for brands or services. Responsibilities can include product pricing, advertising and distribution. Entry-level brand assistants grow into brand managers.
Public relations professionals create images and messaging for organizations and individuals and communicate them to the desired audiences.
Sales professionals typically follow customer leads and close the sale. These jobs can offer independence and flexibility as well as the potential for sizable commissions and advancement into organizational management.