Newams is an emerging Amsterdam-based fashion brand with a provocative vision of clothing and style. The young Dutch company is closely related to the history and culture of their country, the historical elements are an endless source of inspiration behind their storytelling collections. As the team says in their manifesto, they “believe that knowledge based on history creates our future”. Newams’s unique innovative and rebellious spirit, inspired by the Dutch pioneer mentality, is reflected in their street-loving collections, playing with textures, embroidery and print techniques in order to enhance both the look and feel of their garments. Statement t-shirts and sweaters, raw hem jeans with tonal appliqués, stain effect denim jackets with the young brand’s signature slogan “Succeed. Awaken. Disturb. Instigate. Command. Provoke”, the range of Newams clothing is defined by the use of premium fabrics, bold graphics and prints (most of the products are printed by hand!), novelty denim and spectacular use of monochrome colorway.