There is no doubt that content is the bedrock and king of search engine optimization. Search engines cannot be well optimized without good content, therefore the importance and usefulness of content to search engine optimization cannot be overemphasized. In the digital world, content is a mixture of the written, graphical, video, and audio information that is presented on your site and delivered to the world. while search engine optimization is making the best use of search engines such as Google, Bing and Yahoo so that sites with relevant information that have what users need rank high when users make search queries.
Users must have access to relevant information which meets their needs. Users- targeted Audience- can get relevant information from their search queries if content creators do keyword research pertaining to what they are looking for. Search engines are becoming more intuitive and algorithms are favoring high quality content, which may include relevant keywords. Quality Content which is educative, inspiring, insightful and beneficial to users can convert them from just regular visitors to being leads of a website which can increase the popularity and traffic generation for such site.
If a content is good and link-worthy, it will be shareable and useful to people who look for information related to the link. A good and link-worthy content will be very useful for people that engage in online conversations on a topic related to the information they need which will increase the popularity and credibility of the link. Evangelists, and influencers are on the lookout for sharable, valuable and idealistic contents for their fans and followers. Your content -ebook, case study, video, or infographics- can be a deep resource in your industry niche.
According to a new research by serpIQ, Google’s Search Engine Result Pages (SERP) ranking is linked to the length, value and quality of a content.
To identify relevance of a website page to search queries, search engine looks at how well the page answers the user's question or fulfills the purpose of the query. The quantity and quality of content that fits to the context of a search query helps to rank pages by search engine algorithm.
Crafting a thoughtful, empathetic user experience helps ensure that visitors to your site perceive it positively, encouraging sharing, bookmarking, return visits, and inbound links—all signals that trickle down to the search engines and contribute to high rankings. Apart from just appearing on the first page of SERP, quality content on a webpage tends to give users great experience and further encourage them to engage with the website. Your search engine optimization should not just end up at improving ranking on SERP but enhancing the experience visitors get when they click on your website. Therefore, it’s suffice to say that UX optimization of any content is pivotal to SEO success.
Quality content that is conversion optimized is vital to the your site’s SEO. Offering a “request for more information” or “gated” content in the form of a white paper that expands on the information delivered in a blog post and requires contact details to access is likely to be an easy step for your audience to take. The act of providing quality content that meets user’s need will encourage them to come back to your website after the first visit and ultimately they will gladly heed your your call-to-action request.
contents that gives valuable and useful insights has been seen to gain web authority and trust. Quality content with credible and relevant information which meets users needs will earn trust from users. Authority, is a measure of how trustworthy or valuable a page is, and can be defined in terms of an entire website (domain authority) or an individual page while the valuablity of a website or webpage is tied the the qualitative degree of it’s contents.
Without further ado, credence has been given to the fact that quality Content is king. Don’t just stuff your website with misleading headlines and irrelevant content to just make your website appear on SERP, Create Quality contents that will create both relevance and authority for your company.
Special appreciation goes to Adesola Akinbohun for her contributions to this article.