Sisk asked us to develop a marketing idea and 'memory hook' to aid the leasing of one floor of London’s newly finished Shard building.
We came up with a die-cut design, laminated and spot-varnished card print that could be simply mailed flat as an A4 then made into a mini Shard model that carried the contact details of the sales team with a little fun thrown in.
The recipient of the card, simply pushed out the shape, folded along the creases and stuck the pre-glued ends together creating a little model that would remain on a desk for a spell to remind them of the campaign.
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