Congratulations on earning your place at the inaugural Digital Cadets event and thank you for making it on the day! We had a great time and hope you all did too.
Please don’t forget to upload your ADMA accreditation to your LinkedIn profile and connect with Indago Digital on social media.
We’ve got a break down of the day below including what you thought of it and our competition winners!
Did Digital Cadets improve your knowledge of digital marketing?
How did you rate the event?
Would you be more likely to pursue a career in digital marketing after attending Digital Cadets?
86% of students said they’re more likely to pursue a career in digital marketing after attending!
Do you think your University course needs a stronger focus on digital?
This was the first interactive session of the day, with the clear winners being team Bebo.
We thought this would be one of the hardest exercises but it actually turns out it was the one where the room excelled. There were a lot of teams whose designs utilised an interactive map of Australia – there was even one that stood out with an almost perfect drawing (honestly left us fairly ashamed of our own artistic abilities).
Have a look at the winning design here (with some tweaks)!
Team Netscape won this session.
It was interesting to see how many tables produced very similar ideas. A lot of them focused on using influencers with various interests (cooking, photography, etc.) to produce and promote the content.
The reason why these tables didn’t win is that the focus of the campaign was on the influencers and the creative idea itself came as a secondary element. The brief was to focus on creating a unique content idea and this wasn’t always evident.
Originality of concept – Does the idea stand out from the pack and present a USP?
Appropriateness of concept – Does the solution tick off all requirements within the brief?
Feasibility of concept – How good a fit is the idea for the brand it is intended?
Its premise was simple: Design a series of virtual reality videos to help people explore places of interest in Australia from their home.
The content would be promoted via video sharing websites and social media platforms, which would ultimately redirect users to the main website.
Netscape tied first in this one with a few other tables. This session was a simple mathematical exercise with each individual calculation carrying a weight of one point.
Overall the first part of the exercise, filling in the missing data, was completed well. The room didn’t fare so well in the second part, filling in the plan. As we said on the day, if you want to buy more of a product you need to buy that product at the lowest price – in this case, the lowest Cost Per Sale.
We’ve got heaps of photos and video footage of the day, so make sure you head over to our Facebook and Youtube and tag everyone who was there!
Get an idea of what the Digital Cadets event looks like, including a rundown of the day’s speakers, timings and more.
Find out the benefits to attending Digital Cadets, such as education, internships and career opportunities it could bring for you.
Apply to be one of 2018’s outstanding Digital Cadets attendees. Places are limited so get in now!