Non-members: Click here to review a complimentary excerpt from "Patient Support Excellence: Program Structure and Effectiveness"
In the evolving global healthcare marketplace, a patient-centric approach has become a critical part of long-term success for pharmaceutical companies. Facing declining sales from patent losses and payer pressures, the pharma sector is turning to patient support programs and activities to help drive clinical and commercial success. As pharma has moved to enhance its patient programs, the industry has wrestled with both the structure and effectiveness of its patient support programs.
Best Practices, LLC conducted this study to generate reliable industry metrics on current patient support group structure and effectiveness. In particular, the study reviews current patient support group structure & reporting relationships and patient support program reach and effectiveness. This benchmarking study will provide patient support leaders with metrics and insights they can use to assess their patient support operations.
Where does Patient Support leadership/HQ reside?
Marketing is Key Function Found within Patient Support Groups: Marketing was the only function that a majority (53%) of participants said resides within their Patient Support group. Commercial and Patient Advocacy were the second most common functions (42%).
Nineteen Patient Support leaders from 19 different companies participated in this study. Participants were recruited because of their involvement in Patient Support programs.