Panasonic introduced its first Digital Single Lens Mirrorless camera the LUMIX G1 to revolutionize the entire camera market in 2008. Since then, the company has been developing epoch-making cameras and lenses with cutting-edge features in a small package to defy old stereotype. These LUMIX cameras and lenses are highly acclaimed as a tool for capturing the world through the eyes of professionals. As a pioneer of the industry, Panasonic is now ready to challenge the new field, a full-frame mirrorless camera system, to open a new chapter of LUMIX history. Visit www.lumixlounge.com to learn more.