Christmas is over, the winter is in full effect (for a lot of us, anyway) and the January blues are rife so, traditionally, it's time for a series of commercials about holidays, and this one for Thomas Cook is a corker.
Directed by Moxie's Ben Wheatley and created by Albion London, the 60-second spot follows a man who, inexplicably, wakes up every morning in a different bed... sort of like Tom Cruise in Edge of Tomorrow but with less running. Often this is an unpleasant experience, but if he's lucky enough to wake up in a Thomas Cook hotel, well, that's another story.