Mautic, the leader in modern marketing automation, announced the addition of Maestro, the industry’s first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery, coming later this year.
These new products are major additions to the company’s Open Marketing Cloud, a suite of modern marketing tools that enable brands to connect all their digital properties and channels into a seamless customer experience. This means that companies can integrate their marketing website with their SaaS platform and their mobiles apps for session tracking, lead scoring and dynamic content. It also means brands can easily coordinate their marketing emails, product emails, mobile alerts and web notifications.