[map] Between CR-50 and CR-50, west of AL-101 in Lauderdale County.
[Studio] Street View imagery of the Big River Broadcasting house on Chestnut Avenue in Florence; behind the station are some auxiliary antennas and studio-to-transmitter dishes.
This station was spawned by Benny Carle Broadcasting's WBCF 1240 AM in 1992. At sign on, the station transmitted from the ridge south of Tuscumbia, near where Cut Off Road and Milk Springs Road meet. The power was 2.45 kW. At launch, the station tried an Adult Contemporary format, to compete with crosstown rival WQLT. Unfortunately, WQLT had established presence and a much bigger signal, so by 1995, the station was doing Big Band and Standards, while the license was voluntarily transferred to the competitors at Big River Broadcasting. Under their ownership, they re-launched it with Contemporary Country as "Kix 96", and it's held the same format ever since.
An attempt to transfer the license to Omni Broadcasting company in 1997 appears to have never come to fruition.
The station signed on from a new transmitter location east of the Quad Cities, with more power, in the summer of 2000. This helps them better cover the Athens and Decatur areas.
The station celebrated its 20th anniversary in 2015 by handing out $20 bills to random Kix 96 listeners across the Florence area.