Having reveled in their excellent Heathrow trade last Saturday under the circumstances, Gourmet Express Mobile Catering’s can shaped food wagon is now planning a new celebration.
Heathrow Primary School is a relatively small school compared to other primary schools in this country. Rain showers and a power cut spoiled their Summer Fayre and the turnout was not too good. Amazingly, despite all the odds the ‘can’ draw in customers.
The Curry Wurst, their grilled pork sausage pieces brushed with delicious German curry sauce, was very much in demand and even a small profit was made.
‘Go where the crowds are to grow into a successful profitable venture’ was the motto of the business couple but they had to realize that this is not always possible.
In fact it turned out that it was impossible when they had their base in rural Essex (April 2011 – November 2013). “Trial and error was fundamental,” Stefan said when asked why it took over six months to locate a suitable trading pitch following their relocation to the Greater London area. “We tried small market places with easy access to the market managers, places like Borehamwood, Chipping Barnet and Aylesbury and we gave it another try when we attended the mega boot sale event in Blackbushe. It just didn’t work out for us,” Gian Schenkelberg, the Executive Associate explained.
Revolutionizing healthy cooked quality street food surely must be enough reason for large market places such as the ones in London Central one would have thought. Tender’s difficulties; Overcoming hurdles to locate key-decision makers of London authorities, meet with them and convince them of the edge you provide that lets you stand out from the majority of food vendors is not at all easy. It’s not the attraction they provide with the shape of their food stall on its own that matters; it’s the quality food, the quality management and the value for each market as a make or brake to have the contract awarded; The specialist food wagon utilizing airfrying technology to cook German sausages, Schnitzel etc. looks set to choose from two most lucrative trading sites both in South- and North-West of London.
It will mean for their customers to see the ‘can’ six days a week.