According to new research from Borrell Associates, the real estate industry is one of the biggest spenders for advertising. Don’t let this money get left on the table. Target this market with highly engagement campaigns providing leads and database growth to your advertiser.
KNDE-FM found big success working with a local apartment rental company hoping to attract new tenants. Their sweepstakes offered one lucky winner free rent for a year, while every entrant was also given a free month of free rent if they signed a new lease. The apartment complex landed at least five new year-long leases because of this (a $77,000+ value) and KNDE secured $3,500 in sponsorship revenue.
This real estate company, CBS Home, collected 35 hot leads from this moving quiz created by The Omaha World Herald. The outcome page of the quiz linked directly to an informational website provided by CBS Home. With how valuable even one sale is, uncovering 35 leads is a huge value to the company.
Local home builders, McBride & Son Homes, was looking for an opportunity to drive foot traffic to their display homes while also growing their email database and increasing their local brand awareness. They worked with the St. louis Post-Dispatch on the “Picture Perfect Selfie Tour.” Users snapped selfies in the show houses for a chance to win prizes and immediately save $5,000 on a home purchase.
Ballots are an excellent way to showcase the local businesses in your area. The Arkansas Life in Little Rock, AR created a ballot where users voted on the top real estate agents. Plus, the ran a special section in their upcoming magazine featuring the winners.