(New York, N.Y. – December 4, 2018) The U.S. Environmental Protection Agency (EPA) is recognizing Wegmans Food Markets, Inc. of Rochester, New York as one of 12 national Safer Choice Partner of the Year award winners for outstanding achievement in 2017 for the design, manufacture, and promotion of cleaning and other products that carry the Safer Choice label for use in households and facilities nationwide.
Wegmans carries 17 store-branded Safer Choice-certified products in addition to a variety of certified national brands. Wegmans started rolling out its Safer Choice-certified store brands in 2017 and created a "playbook" that was sent to all stores to educate the employees about Safer Choice. Wegmans also designed an integrated marketing campaign to educate its customers about what the Safer Choice label means. Safer Choice recognizes Wegmans for its prominent use of the Safer Choice label and for fostering awareness of the program through their website, direct mail advertisements, employee education, and in-store displays. Safer Choice also applauds Wegmans for its exceptional commitment to transition all Wegmans-brand household cleaning products, laundry detergents, and dish detergents to Safer Choice-certified formulas.
The 2018 Partner of the Year award winners represent leadership organizations, including small- and medium-sized businesses, universities and local governments. The 2018 Safer Choice Partner of the Year Awards will be presented at 2:00 p.m. on December 4th, 2018, at the Marriott Harbor Beach Hotel in Fort Lauderdale, FL.