Spent my whole Saturday at AIGA Memphis' Creatathon at Simple Focus working with designers & copywriters on identity/branding/web/print for the Mid-South Food Bank’s Miles for Meals 5K in September. And it was awesome!
I was scheduled to help with shirt design for a couple hours in the middle of the event, but when I arrived, art directors were still sitting around a conference table tossing around Pantone swatches and concepts. And without a logo, there was a room full of professionals being unused! My experience branding 5K events on the fly at Bluff City Sports came in handy, and I created this branding system in about an hour. I quickly prepped files and packaged fonts, and within no time, an entire team of talented creatives were working with my assets to create a website, merchandise design, and promotional materials. It was pretty goddamn exhilarating!
Memphis Miles for Meals 5K 2012 from Witz Creative on Vimeo.
It didn't take long to create the branding, and the team took it from there!