Which is the best ESP for a new email marketing program?
I'm starting an email marketing program, ground-up for a small business. What are you recommendations for best ESP? Company is not wanting to spend much money (yet) on this project, so free or low-cost preferable. Would be sending 1-2 campaigns per month, plus intro emails and follow-ups. Current list size exists at about 100 emails, will be increasing through sign-up form on website and upcoming lead generation campaign expected to bring in ~500 names/emails.
In case it makes any difference, company has about $5.5 million revenue to a niche B2B market of specialized hi-tech audience.
Thanks for any advice! PS -- If you're affiliated with the ESP in any way, please disclose so I can make an informed decision.
You get Up to 2,000 subscribers and 12,000 emails per month for free and I find them a pretty reliable service.
I would recommend MailChimp on that bugdet. If I remember rightly, it would costs ZERO - but you would need to check, my lists are fairly large so I have to pay.
Its not the best platform out there - but in terms of value for money and ease of use - its great.