Sort of funny: I’m reading a website that ranks for HealthCare Seach Marketing, and it’s an ad agency that’s “all about building relationships“. Okay… I get warm fuzzies when I read that. Customers… relationships. I get it. But in healthcare, I start thinking hmm… maybe not. Well..
So honestly, if this is “relationship building” it’s about 1 minute relationships. Shorter even than, say, the World’s Oldest Profession.
Of course much health marketing revolves around “community building” these days, which has been thrown under the bus by Social Media (thank you for doing that, Social Media. I’m so tired of hyped up, shill-filled health ailment communities).An awful lot of healthcare search marketing is about lead gen (move them to the phone or get them to stop by), or audience building (get them to sign up, register themselves, claim their profile).
One area where relationship building is everything is influencing the influencers. That is truly all about the relationship. Unfortunately, it is ultimately all about money, too. Oh, sorry. Not “money”, per se, but rather currency. Like it or not, most influencers already know they have some authority and in today’s economy, money currency talks.
Healthcare Search Marketing – Relationship Building One minute at a time, or One Shekel at a time.