After we met man-o-many-hats Martin Cole in Miami in the summer, he sent us a DVD with a copy of his UK TV show 'Search For Cool'. In the show, Martin drives across Britian as he tries to understand what cool really is - and what the ingredients of cool is.
There’s a lot of young people here just doing what they love… they seem to be preoccupied with not worrying about what is cool. But at the same time it’s essential to the success of this enterprise… that it does have something cool about it.