text: Kal meri behan keh rahi thi ki ab toh influencers ke paas zyada power hai brand ki reputation banane mein, unhe bhi samajhna padega ki responsibility kaise uthani hai.Bilkul! Aaj kal toh influencer marketing mein itna investment ho raha hai ki asli celebrities bhi unse competition kar rahe hain, yeh trend kaafi interesting hai.