text: Yaar, meri behan keh rahi thi ki social media influencers ke saath collaborations se brands ko kitna fayda hota hai, log unki baatein sunte hain.Haan, bilkul, unki followers ki loyalty dekh kar toh lagta hai ki asli marketing ka yeh naya tareeka hai, aur yeh ab toh har industry mein ho raha hai.