text: aur yeh bhi ki ab consumers ke paas choice itni hai,ki agar ek brand unhe pasand nahi aaya, toh woh turant kisi aur brand ki taraf chalte jayenge.yeh toh sach hai! personalization ki wajah se, brands ko apne consumers ke saath emotional connection banana zaroori ho gaya hai, nahi toh sab kuch khatam hai.