text: yaar,suna hai ab brands social media influencers ko hire kar rahe hain, kya lagta hai, kya yeh strategy sach mein effective hai ya sirf hype hai?haan, bilkul! logon ka trust influencers par badh raha hai, kyunki unki recommendations zyada authentic lagti hain, isliye brands ko bhi yeh trend samajhna padega.