text: kuchh toh brands are trying to be too quirky,over-the-top, to get attention. i think it backfires, logon ko cheesy lagta hai, natural hone do na! haan yaar, authentic connection build karne mein time lagta hai, quick-fix marketing toh aajkal bahut chal raha hai, but long term, relationship alag tarah se banta hai, trust factor se.