text: yaar,maine suna ki film ki box office collection bohot achhi ho rahi hai, lekin kya woh sirf hype ki wajah se hai ya film mein sach mein kuch khaas hai?bilkul, box office collection ka yeh bhi ek aspect hai, lekin agar log film dekhne nahi jaa rahe hain, toh long term mein kya hoga, yeh dekhna hai.