text: yaar,mujhe lagta hai ki influencer marketing ab consumer behavior ko kaafi badal raha hai, kya tumne dekha woh viral campaign jo recent mein hua tha?bilkul! woh campaign toh badiya tha, par mujhe samajh nahin aata ki brands itne paise kyun kharch karte hain, jab organic reach bhi achha kaam kar sakti hai.