You e-mail your tale of woe--inferior products , ignorant customer service--to shoppingavenger @ slate.com , and the Shopping Avenger will use his reporting skills , which have been described by some as almost supernatural in scope ( and have been described by others as adequate and sort of pathetic ) to extract on your behalf grudging apologies from faceless bureaucrats at Fortune 500 companies .
Many bureaucrats at big companies are terrified of bad press .