East Shinjuku is really two a daytime quarter of department stores , vertical malls , and discount stores , and a nighttime quarter of bars ( straight and gay ) , cheap restaurants , strip joints , game parlors , jazz clubs , rooms-by-the-hour hotels , raves , and honky-tonks most of the latter in a seedy , neon-lit neighborhood called Kabuki-cho .
By day East Shinjuku is known for its shopping , by night it 's known for its bars and strip clubs .