But the trouble is that between technology that makes it easier for markets to run rings around local regulations , and the reluctance of governments to agree on the sort of cross-border enforcement that might let them keep up with that technology , efforts to limit the market . Oh , mavericks such as George Lucas or Malaysia 's Prime Minister Mahathir bin Muhammad may try to fight the trend and even achieve some limited success , but they are swimming against the tide .
Minister Mahathir bin Muhammad is not trying to fight the trend .