Marketing: Did you get my email with the slides ? Ah . Tricky .
Industrial Designer: I guess I have to change the pen otherwise . Will be completely different .
Marketing: Dunno . Maybe they're supposed {disfmarker} the pen's supposed to go over the seats . Might be seat floor rather than person . Yeah , put it back .
Industrial Designer: Yeah . And do you think {vocalsound} it's {gap} .
Marketing: Yep {vocalsound} . Yeah .
Project Manager: {vocalsound} Okay .
Marketing: Jo's making faces at me . {vocalsound}
Industrial Designer: Yeah .
Project Manager: So . Matthew is uh late again .
Marketing: Mm-hmm .
Project Manager: {vocalsound} Probably an important man . Um . So well it is important for him to be here uh .
Industrial Designer: {vocalsound} Yeah .
Project Manager: He he he {disfmarker}
Industrial Designer: So what can you {disfmarker} {gap} ?
Project Manager: You did work together didn't you ?
Industrial Designer: Yeah we will {disfmarker} yeah , so I will be able to to summarize uh our meeting ,
Project Manager: Yes .
Industrial Designer: but still I think uh it would be in very important if the uh as um main designer . I think we can put on the {gap} here .
Project Manager: Yes . Yes .
Industrial Designer: Uh basically w yeah we we designed the two uh items .
Project Manager: Mm . Um yes
Industrial Designer: Um , can we have a phone ,
Project Manager: but w we {disfmarker} {vocalsound} {vocalsound}
Industrial Designer: can someone {disfmarker}
Project Manager: Yes , maybe we should phone him . Um well {disfmarker} Um ,
Industrial Designer: it's really w well designed {vocalsound} .
Marketing: Mm . Mm , object tracking . {vocalsound}
Project Manager: when he is not here we will just we just have to continue . Um so just for record I I will take uh notes again .
Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: And um well {vocalsound} first thing uh I was uh uh I got an email from uh from my superior again that we really should stay within the budget of the uh twelve Euro and fifty cents .
Industrial Designer: 'Kay .
Project Manager: when you stay in it's good , when you don't stay in you have to redesign . There is no {vocalsound} uh no negotiation uh {vocalsound} possible in this matter . So we have to consider that . {vocalsound} Good .
Industrial Designer: Yep .
Project Manager: Um so maybe Anna , you can have your presentation .
Marketing: Well we can't {disfmarker} no {disfmarker} we can't do evaluation 'til we have a design .
Project Manager: Okay Matthew . Nice uh you are here .
Industrial Designer: Great .
Project Manager: Great . Great . Oh ma maybe then you can start now with mm presenting your uh your designs .
Industrial Designer: Yep . So I will start by the the basic one that uh fits into uh eight Euros actually , right , seven eight Euros ,
Marketing: Mm-hmm .
Industrial Designer: and uh well first for both they have um a special shape , maybe the designer can uh explain better than me , but uh it's like a surf board .
Marketing: Mm 'kay .
Industrial Designer: And you you are supposed to surf to browse to surf T_V_ , maybe the web , and uh it's kind of interesting shape because um unconsciously people want to s to surf {vocalsound} when they see this stuff .
Marketing: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Project Manager: {vocalsound}
User Interface: Or browse .
Industrial Designer: And also it's not too far from um a mobile .
Marketing: Mm-hmm .
Project Manager: Mm .
Industrial Designer: So people are used to that kind of shape ,
User Interface: Mm .
Marketing: Mm-hmm .
Industrial Designer: right . Don't take care too much about the colour because w yeah we don't take {disfmarker}
User Interface: Now we are supposed to give some oper offers right now .
Industrial Designer: yeah . So here would be basically the the the infrared uh uh led
Marketing: {vocalsound} Mm-hmm .
Project Manager: Eye .
User Interface: {vocalsound} I {disfmarker} yeah .
Industrial Designer: yeah L_A_ L_A_ L_E_D_ ,
User Interface: L_E_D_ .
Industrial Designer: the on-off button , in red .
Marketing: Mm-hmm .
Industrial Designer: Here would be the volume . On the on the left ,
Marketing: Oh yeah .
Project Manager: Uh-huh .
Industrial Designer: okay , so {gap}
User Interface: Mm-hmm , hmm .
Project Manager: Yes .
Industrial Designer: easy to turn on t and off . And um so this is a very cheap version so there are {disfmarker} maybe you can carry on uh Matthew .
User Interface: Also {vocalsound} so you have uh uh browsing the channels , actually
Marketing: Mm-hmm .
User Interface: so you can go up and down the channels ,
Marketing: Yeah .
User Interface: uh , if you have a video or something you can forward , back .
Industrial Designer: How can you change from V_C_R_ to uh T_V_ , by the way ?
User Interface: Oh {gap} no no no , this is a single {disfmarker} this this is a model with just the T_V_ one .
Industrial Designer: Okay yeah . Yeah yeah .
Project Manager: Ah , okay .
User Interface: No no just sorry , this is a standard T_V_ one , we are not talking about that . So and then we have usually there twelve keys but we know that we rel that we have only ten digits .
Marketing: Mm-hmm .
User Interface: The extra two are for uh having or giving an option for uh having more than one channel . And the other one is for the teletext or something you want to browse through from that . Actually .
Industrial Designer: Yeah .
Marketing: Okay so
Project Manager: Mm-hmm .
Marketing: it's it's t a very basic remote then , it's only {disfmarker}
User Interface: It's a very basic minimal thing
Marketing: Mm .
Project Manager: Yeah . Yeah . Yeah .
User Interface: which you can {disfmarker} which is which is also available in the market , actually that's what it {gap} {disfmarker} that it {disfmarker} {vocalsound} i
Industrial Designer: {vocalsound}
User Interface: and would cost us to build it about eight Euros .
Project Manager: Mm .
Marketing: Mm .
Industrial Designer: Seven , eight , ei eight Euros .
Project Manager: Exce except for the for the special shape , the surfing board , it has a quite a a conventional layout of buttons uh .
User Interface: Yeah . Yeah .
Industrial Designer: Yeah .
User Interface: So this one model
Marketing: Can I see ?
User Interface: and uh {disfmarker} yeah . Sure .
Marketing: Thanks . Okay I like the volume control , that's good .
Industrial Designer: {gap} {vocalsound}
User Interface: {vocalsound} Th {vocalsound} this is a magic one but I know we don't want to talk about that ,
Marketing: {vocalsound}
User Interface: you know like {vocalsound}
Industrial Designer: {vocalsound}
User Interface: uh i i i it is a very futuristic , it's like uh it's like a brain machine interface and all this stuff we are thinking about in the future , it can come .
Project Manager: {vocalsound}
Marketing: Uh-huh .
Industrial Designer: Yeah .
Project Manager: {vocalsound}
Marketing: So it doesn't actually have buttons .
User Interface: {vocalsound} So that uh {vocalsound} {disfmarker} then what we look t
Marketing: Did you wanna see ?
User Interface: yeah .
Project Manager: Mm-hmm . Yeah no you can carry on ,
User Interface: This is a model ,
Project Manager: I just look how it feels all .
User Interface: yeah .
Project Manager: Yes it really feels like like like a mobile phone .
Marketing: Mm .
Industrial Designer: Yeah .
User Interface: Yep .
Project Manager: Just I'm {disfmarker}
Industrial Designer: Yeah actually , yeah .
Project Manager: I really want to talk to it .
Marketing: {vocalsound} It won't talk back . {vocalsound}
Project Manager: But {gap} .
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} So but but continue with your uh
User Interface: Uh so well
Project Manager: mm-hmm .
User Interface: then the this is the {vocalsound} a more a little uh smooth
Industrial Designer: {gap}
User Interface: and it gives a lot of functionality , uh in this way , so all we have uh th you see there are only six keys , but don't worry they are ma they are doing the job of twelve keys actually here .
Marketing: Right .
Project Manager: Mm .
User Interface: And so they have more space actually
Marketing: Mm-hmm .
User Interface: and uh it's easy to uh use this and uh you have um so this is a standard uh {gap} uh infrared eye , and then you have a power button , which l volume , what you have ,
Project Manager: Mm-hmm .
User Interface: and then other than that you have uh channel up and down and uh f slow pause or s slow lo
Industrial Designer: Play , pause .
User Interface: yeah s pause or stop , and uh then uh you can uh you have a L_C_D_ display , here
Project Manager: Mm-hmm .
User Interface: and uh y this is a functional thing which can change like it's a toggle switch which could change the function say , y you press it {disfmarker}
Project Manager: From D_V_D_ player to television or something .
Industrial Designer: Exactly yeah . To audio and to video on demand .
User Interface: Yeah . I really can change it ,
Project Manager: Yes .
User Interface: so {disfmarker}
Project Manager: Mm .
User Interface: Instead of having many switches , y {vocalsound}
Marketing: Mm-hmm .
Project Manager: Yes and and and then you get feedback via the L_C_D_ yeah .
User Interface: The L_C_D_ can display what is that on that ,
Industrial Designer: Yes .
Project Manager: Mm-hmm .
User Interface: and uh well you can have a integrated microphone over here ,
Industrial Designer: This is the orange button , the {vocalsound} microphone .
User Interface: or in the button th here ,
Project Manager: Mm-hmm .
User Interface: so which can uh basically you want to do a speech recognition and uh that channel a lot of information can be di displayed here directly on the um on your on your display .
Industrial Designer: An yeah .
User Interface: And here is a small L_E_D_ which is like blinking one ,
Project Manager: Mm-hmm .
User Interface: which tells you like uh are you running out of the battery , and which is can be useful for the locating as I was talking earlier
Project Manager: Mm-hmm {vocalsound} .
Industrial Designer: Yeah .
User Interface: okay . And uh well then we have a cover basically , basically you don't need much of the time this ,
Industrial Designer: Yeah .
User Interface: {vocalsound} when you need you can use it , and this gives additional functionality that tomorrow you want you can add a tactile thing to this cover
Project Manager: Mm . Yeah
Industrial Designer: {vocalsound} Crazy dis designer ,
User Interface: you know .
Industrial Designer: okay . {vocalsound}
User Interface: Design enter {vocalsound} .
Project Manager: but but but but uh i in there uh when this is closed , will it also uh cover up the L_C_D_ screen ?
User Interface: Yeah .
Industrial Designer: Yeah yeah yeah yeah .
User Interface: Yeah . It's basically to do that .
Project Manager: But but the L_C_D_ screen I mean is a very uh well an eye-attracting feature
Industrial Designer: Yeah .
User Interface: {vocalsound}
Project Manager: which shouldn't be shouldn't be {disfmarker}
User Interface: Actually when you are watching the T_V_ , {vocalsound} when you are watching anything or listening to them , you hardly care about what is getting displayed here ,
Industrial Designer: Oh actually {disfmarker} well .
Project Manager: {vocalsound} That th that's true .
User Interface: you know , uh you want to uh {disfmarker} and this gives a protection to the L_C_D_ actually , giving a cover to that actually . Gives a protection
Project Manager: Mm .
User Interface: because when it falls down or something it it is it is is is it gives a protec
Project Manager: Mm-hmm . Mm-hmm . Yes . Yes , more robust .
User Interface: it's more robust that way . Uh yeah .
Marketing: Mm .
Project Manager: Yes okay .
User Interface: And you have very good chances {disfmarker}
Industrial Designer: It's low weight . You have to see yeah yeah the the components we put inside is very low weight .
User Interface: Yeah .
Project Manager: Mm-hmm .
User Interface: Yeah .
Industrial Designer: So the the cost is actually a bit more , it's uh {vocalsound} it's it's sixteen Francs .
User Interface: It {disfmarker} Sixteen Euros .
Project Manager: {gap} Okay .
Industrial Designer: Sixteen Euros sorry .
Marketing: So it's well outside the budget then .
User Interface: {vocalsound}
Industrial Designer: Then it's out of budget .
Project Manager: But w
Industrial Designer: But the the main point we we talk about that with our uh manufacturer . And they say basically that the S_R_ system would be uh something like three Francs per item {disfmarker}
User Interface: Yeah .
Industrial Designer: so
User Interface: Three Euros .
Industrial Designer: three Euros sorry . And um {disfmarker}
Marketing: That's on top of the sixteen , or is it part of that ?
Industrial Designer: No no no , part of that , yeah .
User Interface: Part of that {gap} .
Marketing: So that takes it down to thirteen Euros without the speech recognition .
Industrial Designer: Yeah , yeah .
Project Manager: {vocalsound} Mm 'kay . Hmm . {gap}
User Interface: {vocalsound} Yeah .
Marketing: Mm-hmm .
User Interface: Well uh if you {disfmarker} we can have {disfmarker} if you have new more ideas we can add new more uh some more keys if you want to you know {vocalsound} {disfmarker}
Project Manager: Mm-hmm .
Industrial Designer: Well I think th th yeah we should {vocalsound} stick with uh a number of keys
Marketing: Mm .
Industrial Designer: because if we add too much then
User Interface: Yeah
Project Manager: Mm-hmm {gap} .
Industrial Designer: it's too {disfmarker}
User Interface: it it should not be cluttering up everything .
Marketing: What's this one on the side ?
User Interface: Ah that's for the {disfmarker} it's kind of a L_E_D_ for indicating your battery
Industrial Designer: Locati . Location .
Marketing: Ah okay .
User Interface: and as well as it's like a blinking one
Marketing: Mm-hmm . Mm 'kay .
User Interface: you know
Industrial Designer: Yeah .
User Interface: you can keep it aside .
Marketing: I like the shape of them , I do like the the size and the the shape .
Project Manager: Well well {disfmarker} Mm .
User Interface: Yeah .
Project Manager: Be before ta talking about the money and what's possible and what is not possible , maybe Anna you can uh give our uh give us your um {disfmarker}
Marketing: Mm-hmm . Okay . And maybe we run the evaluation on both of the products , both of these two .
Project Manager: Yes . Evalua evaluation and also the evaluation criteria , so what what is important to look at .
Marketing: Okay . {vocalsound} Basically this is what we've talked about already , um , from the marketing point of view .
Project Manager: Mm-hmm .
Marketing: We just wanna make sure that we've taken into account {disfmarker}
Project Manager: Well
Marketing: Yep .
Project Manager: just do it quickly if if we al already {gap} .
Marketing: So it's just a shortlist of criteria on um the things that we've identified as being important to selling the product .
Project Manager: Mm-hmm .
Marketing: Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that , so just average the score of those items , so {disfmarker} {vocalsound} These are the things we identified as being important . Um {gap} the three things were look and feel , innovation and ease of use , were the three important components
Project Manager: Mm-hmm .
Marketing: um appealing to the correct demographic so using those things in the right way to appeal to our demographic . And then goin following the company motto , following the fashion trends and putting that into the product as well . So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them ?
Project Manager: Um , n no why not why not discuss uh discuss it now , {gap} {disfmarker}
Marketing: Okay . So f just go through onto the whiteboard I guess . Not sure how this is gonna come out . So the first one was really {vocalsound} very far below budget , would you want to take the price down of the end product according to that or just have the high profit on it ? 'Cause if we're only going to make it for eight Euros then we have a {disfmarker}
Project Manager: Mm , well my my personal view is uh w when when this one is eight Euros we must think how can we improve it .
Marketing: Mm-hmm .
Project Manager: And then {disfmarker} I mean w w w you must just see it {vocalsound} {disfmarker} we can still spend this four and a half Euro
Marketing: Mm-hmm . Yep .
Project Manager: and to r because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros
Industrial Designer: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: so we just have to offer as much as as {disfmarker} well value for the for the customer uh he can have for twenty five Euro .
Industrial Designer: Functionality .
Marketing: Okay so look and feel , innovation {disfmarker} {gap}
User Interface: And now it {gap} easy to use .
Marketing: {vocalsound}
Industrial Designer: Easy to use .
Project Manager: Mm .
Industrial Designer: {gap} target .
Marketing: Mm-hmm . And trends . Oh , you following the idea of using the um removable covers on these ? Is that part of both of them or ?
Project Manager: Um well w w we can still discuss that .
Marketing: Okay .
Project Manager: So um , and together with evaluating this uh we we might come with new ideas
Marketing: Mm-hmm .
Project Manager: I mean adding things or uh removing uh of options because they are too expensive ,
Marketing: Mm-hmm .
Project Manager: but um I've received uh a framework which we can do this . I mean did you have this this Excel sheet ?
Marketing: Mm-hmm .
Industrial Designer: No .
User Interface: No .
Marketing: No .
Project Manager: No okay , this is these are the the the latest prices of our production uh uh production unit for several components ,
Industrial Designer: {vocalsound}
Project Manager: so we can uh see whether the the price is is within the twelve Euro uh fifty cents uh .
Marketing: Mm-hmm . Okay .
Project Manager: So maybe we can start with this , uh , calling this one . {vocalsound}
Marketing: Okay . Yep . So it's the pink .
Project Manager: Th th this is the first design .
Marketing: And the other one's green . Okay , so
Project Manager: Yes .
Marketing: look and feel ? Where um one is {vocalsound} I've broken the pen again . S
Project Manager: Uh there is another pen .
Marketing: yeah . Get that one . Um w {vocalsound} one's bad and seven's the best . Sorry , one's true and seven's false . One's the best .
Project Manager: Okay .
Marketing: So on a scale of one to seven ?
Project Manager: 'Kay . Okay . So . Look and feel . Well you already feel that uh pretty much I think {vocalsound} .
User Interface: {vocalsound} {gap}
Project Manager: In i in my opinion purely feel is is is very good , is very good in your hand ,
Marketing: Mm-hmm . Mm-hmm , yeah . Mm-hmm .
Project Manager: so I I I would consider two or or may maybe even one for feel .
Marketing: Mm-hmm .
Project Manager: But that's just half , we should also consider look ,
Marketing: Mm-hmm .
Project Manager: and then i it looks quite conventional .
Marketing: Mm .
Project Manager: Don't you agree ?
User Interface: Mm yeah .
Marketing: On the scale u it's between functional and fancy basically we're looking at ,
Project Manager: So maybe two . Hmm . Hmm . Ma ma ma ma maybe say say five
Marketing: so {disfmarker}
Project Manager: I {disfmarker} It's my opinion , but I don't know what what
User Interface: Well I will give it maybe {disfmarker} we have anyways {disfmarker} the way we have designed it's like the surf as you say {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: Yeah .
User Interface: you know . It {disfmarker} though the look is fine but uh still I will give four in that case
Industrial Designer: Yeah . Four maybe .
User Interface: you know .
Marketing: Four ? Okay .
Project Manager: Four , four .
User Interface: Four yeah
Project Manager: Now we th th
User Interface: that {disfmarker}
Marketing: Mm-hmm .
Project Manager: then we settle on four .
User Interface: Yeah . I will gi yeah .
Marketing: {gap}
Project Manager: 'Kay . Can you maybe fix the other {disfmarker}
Industrial Designer: Uh . Yeah .
Marketing: Mm .
Industrial Designer: If you press like this not like this {gap} then you {disfmarker}
Marketing: No that's the {disfmarker}
Industrial Designer: {gap}
User Interface: No .
Marketing: ink's dried .
User Interface: C can you get the batteries ? No no the battery has fallen down ,
Marketing: Battery's low , isn't it the ink ?
User Interface: that's i
Marketing: The b that's the that that one ?
User Interface: Yeah .
Marketing: {gap} battery there .
Industrial Designer: But {disfmarker}
User Interface: No no it's not that , it's how to close a battery .
Industrial Designer: Okay .
User Interface: Okay ? Now it should be {gap} .
Marketing: Mm . No I think it's lost a battery .
Project Manager: Mm , try it , just try it .
Marketing: No it's {disfmarker} It would still write
Project Manager: Oh it will not
Marketing: but it wouldn't pick it up with the sensors .
Project Manager: ri mm , mm .
User Interface: Is there another battery there ? Oh yeah .
Marketing: You got a second ?
Industrial Designer: Try a {disfmarker}
Marketing: Well we won't be able to tell .
Project Manager: Yes , it it has a {disfmarker} mm .
User Interface: {vocalsound}
Industrial Designer: Perfect .
Marketing: Is that working ?
Industrial Designer: {vocalsound}
Marketing: Did it come out ? Good . Okay .
Project Manager: Good . Good .
Marketing: Because we'll be able to see it still even if it wasn't working , it's just a normal whiteboard marker
Industrial Designer: Yeah , yeah .
Marketing: but it wouldn't be picked up on the the actual whiteboard .
Industrial Designer: Yep .
Project Manager: Okay . So then then {disfmarker}
Marketing: And the other one ?
Industrial Designer: Wow .
Marketing: {vocalsound}
User Interface: {vocalsound}
Marketing: I think it's slightly better , um ,
Project Manager: Ah . Mm .
Marketing: it's hard to tell from just the plasticine ,
Project Manager: I {disfmarker} I {disfmarker} I {disfmarker}
Marketing: but {disfmarker}
Project Manager: When we want to include {disfmarker} I I I'm doubting about this this component .
Marketing: Mm .
Project Manager: It it it it breaks in your {disfmarker}
Industrial Designer: 'Kay
Marketing: Mm .
Industrial Designer: maybe {disfmarker}
User Interface: No actually this is this is not going to protrude actually ,
Marketing: Okay .
User Interface: it it's n i it is jus
Industrial Designer: It's not a button it's a led , it's a {disfmarker}
User Interface: It's a led actually which which 'll be covering in a curve {disfmarker}
Industrial Designer: Ac actually yeah it should be embedded .
Project Manager: Mm , yes I see , mm okay .
Marketing: Mm-hmm . Yeah .
User Interface: It's {disfmarker} will be embedded there
Industrial Designer: Yeah . Oh
User Interface: so it won't be really you know protruding or something .
Industrial Designer: you can push push it again , you can push it .
Marketing: Yeah . The other thing is , is the left hand one protruding ?
User Interface: Yeah .
Marketing: 'Cause if people are left handed they want to use the other hand ,
User Interface: Yeah . {vocalsound} Yeah .
Marketing: maybe it won't work so well .
User Interface: No you {disfmarker} it it not protruding actually , it will go in better into that {disfmarker}
Marketing: Okay .
Project Manager: Well r r
Marketing: I'd say two or three for that one , personally .
Project Manager: Mm .
Marketing: Probably more towards three than two .
Project Manager: I think the look is better
Industrial Designer: {vocalsound}
Project Manager: but the feel is is is worse . So so {vocalsound} I would also say this is four .
Marketing: Okay .
Project Manager: But w w do you {disfmarker} what do you think ?
User Interface: Uh it's fine I think . My {disfmarker} just that um the feel is that um you {disfmarker} right now you you don't see the feel because right uh for example if you press it quite inside now like this , now it's embedded one .
Industrial Designer: Yeah .
Project Manager: Mm . Mm . Yes .
User Interface: This is how embedded one will {disfmarker}
Project Manager: Yes , it basically is the same shape .
User Interface: Yeah . It's a bas basically the same thing actually .
Project Manager: Mm-hmm . Mm .
User Interface: You will be {disfmarker} Except that in this c
Industrial Designer: And the L_C_D_ makes it better . Yeah .
User Interface: Yeah {vocalsound}
Project Manager: Yeah . Yeah . Yeah .
User Interface: And {vocalsound} you might have a slight thing for to forward and {disfmarker}
Marketing: Mm , okay . Yeah
Industrial Designer: So I will say two .
Marketing: it's d it's definitely more fancier than that one .
Project Manager: Yes , okay {gap} .
User Interface: Yeah , yeah .
Industrial Designer: I would say two , three .
Marketing: Okay .
User Interface: Yeah .
Marketing: So , consensus ? Two or three ?
Project Manager: Two ?
Marketing: Two ?
Project Manager: Mm . Two's good
Industrial Designer: Yep .
Project Manager: yes .
User Interface: {gap} looking like {disfmarker}
Marketing: Um , 'kay . Innovation . The first one , not really muc
Industrial Designer: Basically there is no innovation in the first one compared to what exists in the market ,
Marketing: Mm . Yeah .
Industrial Designer: right ?
Marketing: Do we {disfmarker}
User Interface: No but except for the design of the surf {vocalsound} .
Industrial Designer: {vocalsound} Yeah . The surf uh design {vocalsound} .
Marketing: Mm .
Project Manager: Mm .
Marketing: What {disfmarker} What features are we actually including ?
User Interface: You should be rea {vocalsound}
Marketing: Are we including like a location kind of thing like trying to find it ?
User Interface: {vocalsound} Uh no
Marketing: There's nothing like that ?
User Interface: I think it's more of the feel .
Marketing: But th is there any there's no actual innovation in that at all , it's just a straight-out remote control .
User Interface: Yeah , yeah .
Project Manager: Mm-hmm . Mm-hmm .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: The only innova innovation is the shape .
Industrial Designer: Yeah {gap} .
User Interface: Say about that .
Marketing: Okay .
Project Manager: S so that {disfmarker}
Marketing: So there's no {disfmarker} this uh look and feel thing , though that's not a technological innovation .
Industrial Designer: Yeah . You're right {gap} .
User Interface: Yeah .
Marketing: So I'd be up for seven for innovation .
Industrial Designer: Yeah . And the {disfmarker} And the second one is really uh state of the art , uh in terms of innovation .
User Interface: Yep .
Project Manager: Mm .
Industrial Designer: And um with many more functionalities , and can open and close the the bottom part .
User Interface: Yeah , it gives it {disfmarker}
Project Manager: Yes . A and the L_C_D_ screen is {disfmarker}
Industrial Designer: Yeah .
Project Manager: That's that's that's well it's quite innovative .
Industrial Designer: And all the scrolling uh buttons and menu and pro programmable device behind this .
Project Manager: Mm .
Industrial Designer: Uh could put it at one or two I would say . Personally .
Marketing: Okay .
Project Manager: Yeah . Mm . Mm . Mm . Mm .
User Interface: Yep .
Marketing: So what is it , what are the innovations with this ? Got the L_C_D_ screen .
Industrial Designer: Uh {disfmarker} Yeah automatic speech recognition .
Marketing: Is that in this one though ? Is this {disfmarker} 'cause this is the {disfmarker} Th th there were different options we discussed then ,
User Interface: No , we ha
Marketing: we discussed the one that was in budget and the one that was out of budget .
Project Manager: We just diske discuss it as you designed it
Marketing: Okay .
Project Manager: and then we will will try to get it in the budget .
Industrial Designer: Yeah .
Marketing: So the cost for these were {disfmarker}
Industrial Designer: So {vocalsound} {disfmarker}
Marketing: what was the cost for the first one ? Eight Euros ?
Project Manager: Eight .
Industrial Designer: Eight . Well actually we have yeah to check again yeah .
User Interface: Yeah , eight Euros yeah .
Marketing: And this one was sixteen Euros .
Project Manager: Yes .
Industrial Designer: Sixteen .
User Interface: Sixteen Euros .
Marketing: Okay . So . Innovation for this one is two ? One ?
User Interface: It's a two , I would say two {gap} .
Marketing: Two ?
Project Manager: Two .
Industrial Designer: W W un to be one what would do we nee actually , yeah , I don't see {disfmarker}
Project Manager: Why it is one .
Industrial Designer: okay , one would would be without buttons , {vocalsound} .
Project Manager: {vocalsound}
User Interface: {vocalsound}
Project Manager: A man {disfmarker} w w
Marketing: Mm . Well
User Interface: Yeah .
Marketing: the speech recognition is a very good innovation I believe it ,
Project Manager: Yes .
Industrial Designer: Bu
Marketing: so {gap}
Industrial Designer: Yeah . So maybe we can put one .
Project Manager: This this is it w with the speech recognition ?
Industrial Designer: It's using speech recognition , yeah .
Project Manager: Well .
User Interface: Okay yeah .
Project Manager: Gi given that {vocalsound} that it works ,
Marketing: Give it a one ?
Industrial Designer: Yeah , one , yeah .
Marketing: Yep .
Project Manager: {vocalsound} then it's I think one .
Marketing: Okay .
Project Manager: {gap}
Marketing: Ease of use ?
User Interface: {vocalsound} Uh {disfmarker}
Industrial Designer: So the first one is really standard ,
Marketing: Mm .
Industrial Designer: so everybody i including our grandmothers can use it ,
User Interface: He is used to it act
Marketing: Yeah .
Project Manager: Mm .
Industrial Designer: right ?
User Interface: They are used to it actually .
Marketing: Yep . So that's maybe a a two for ease of use .
Industrial Designer: Yeah .
User Interface: Here there may {disfmarker}
Industrial Designer: Um , the other one is quite easy , tho though .
User Interface: Uh , though it has more functionality I think it shouldn't be for the user to learn it actually . It shouldn't be diffi
Marketing: Okay . So maybe a three or a four .
Project Manager: Hmm .
User Interface: Uh yeah , actually in fact I think it will be {disfmarker}
Industrial Designer: One me um we hope {disfmarker}
User Interface: Yeah {vocalsound} {disfmarker}
Industrial Designer: maybe sometimes people get uh scared with the number of buttons .
Marketing: Mm .
User Interface: Yeah but {vocalsound} y
Industrial Designer: And there is a {disfmarker} like I would say three . Or maybe four {gap} .
Marketing: Okay . Consensus ? Three or four ?
User Interface: Well we have reduced the keys actually you see .
Project Manager: Three , I would . Three .
Marketing: Three ? Okay .
Industrial Designer: Yeah , yeah
User Interface: Three is fine with me .
Industrial Designer: because it's n uh it's not like a big one with uh one hundred buttons or so , {gap} {disfmarker}
User Interface: Yeah it's a {disfmarker}
Project Manager: No .
User Interface: actually the user has to put some effort to do {disfmarker} use that actually ,
Marketing: Mm-hmm .
User Interface: it's not so easy , like this one the normal .
Project Manager: Yeah . Yes but then when when he is used to it , i i it is quite easy .
User Interface: Is quite easy yeah .
Project Manager: So so I think th three is good . Yeah .
User Interface: Initially there there is a lot of effort , yeah .
Marketing: Okay .
Project Manager: Good .
Marketing: So three's
Project Manager: What's the next ?
Marketing: uh how well it goes to the target demographic . So we're d we're still thinking twenty to forty year olds ?
Project Manager: So {disfmarker}
User Interface: Mm .
Project Manager: Twe twenty to forty , yes that's {disfmarker}
Marketing: That's {disfmarker}
Industrial Designer: This one would be uh for grandmothers {vocalsound} .
Marketing: Mm .
Project Manager: {vocalsound}
User Interface: Oh no , this would I
Industrial Designer: No .
User Interface: I would I would give this model to the old people actually .
Industrial Designer: Yeah , grandmothers , yeah .
User Interface: Yeah .
Marketing: So sh completely changed our demographic there ,
Project Manager: Mm-hmm .
User Interface: And {disfmarker}
Marketing: it's not part of the the funky young thing .
Project Manager: Well exce except for the surfing shape . I mean that's that's something which which has an appeal on this group I think ,
Industrial Designer: Yeah that's true . Yeah .
Marketing: Yeah . If it was the very bottom price range or it was like between this and another one we did the same thing then I can imagine it being {disfmarker} applying to the the demographic
Project Manager: but {disfmarker}
Industrial Designer: Yeah .
Marketing: yeah . That's {disfmarker} it's still {disfmarker} Ye
Project Manager: Mm w w w we {disfmarker} after this we can can consider uh for instance , making this more attractive to to the demographic
Marketing: Mm . 'Cause we have got room , we've got some budget there to add a few things to it ,
Project Manager: Mm .
Marketing: that's right .
Project Manager: But as it is now , I w would say mm , six , something .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
User Interface: Oh yeah , {gap} .
Marketing: And {disfmarker}
Project Manager: Do you agree ?
User Interface: I {disfmarker}
Industrial Designer: Yeah because it's so important {disfmarker} it's i it was written that it really so important , the um the the look and uh taking care of its {disfmarker} it targets , the right range of people ,
User Interface: Well I think {disfmarker}
Marketing: Mm .
Industrial Designer: right ?
User Interface: Yeah . Uh yeah but but if you sell it in the market it's going to be cheap , actually .
Industrial Designer: Yeah .
Marketing: But it's going to be cheap whatever though ,
Industrial Designer: But w
User Interface: So {disfmarker}
Marketing: it was set with i we've got a set price .
User Interface: And people can still decide to use the cheaper one
Industrial Designer: Yeah .
User Interface: instead of a {disfmarker}
Industrial Designer: But for us it's {vocalsound} yeah {vocalsound} we have a constraint that we need to sell at twenty five Euros .
Project Manager: Mm , yeah , indeed .
Marketing: Yeah . There's nothing that would make me spend an extra k few Euros on that one rather than another one .
Industrial Designer: {gap} Yeah .
Project Manager: Ju just think , twenty five Euros , I mean it's not going to be cheaper .
User Interface: Okay .
Industrial Designer: Yeah .
User Interface: Okay . So in that case well it's fine then .
Marketing: Okay . Um
Project Manager: Mm . Mm . Okay .
User Interface: We can {disfmarker} yeah .
Marketing: and the demokraphi demographic of the second one ?
User Interface: And the demographics of {disfmarker}
Marketing: It's got the got the the toys in it , it's got the L_C_D_ screen
Project Manager: Yeah tha tha tha tha tha that's {disfmarker}
Marketing: and {disfmarker}
Project Manager: I think it's better ,
Marketing: Mm .
Project Manager: because of the L_C_D_ screen which is really an appeal on the on the on the
Marketing: Yeah .
Project Manager: on the {gap} and on the {disfmarker}
Industrial Designer: Yeah . And if you want to target {disfmarker} yeah if we we wish to to sell four millions of this , I think for this audience we need absolutely the L_C_D_ screen .
Marketing: Mm-hmm .
Project Manager: Mm . So , the L_C_D_ screen uh attracts ,
Marketing: Yeah .
Project Manager: yes .
Marketing: I think especially if we're gonna n have an L_C_D_ screen on a low range product then that's good .
Project Manager: Because it {disfmarker} Mm , ma maybe that's something to consider , yes {vocalsound} ,
Industrial Designer: Yeah .
Marketing: Mm . Okay .
Project Manager: so . Wh what {disfmarker} what {disfmarker}
Marketing: I'd probably go with three again for that one .
User Interface: Yeah I think it's uh {disfmarker} it has more market actually .
Industrial Designer: Or even {disfmarker} Even one and two . Or two .
Marketing: Mm-hmm .
Project Manager: No s say t two .
User Interface: Y yeah , you know {disfmarker}
Marketing: Okay . So , two , yeah ?
User Interface: two .
Project Manager: Two ?
Industrial Designer: Yeah . Two yeah .
User Interface: Yeah two yeah . Because tomorrow this will be more appealing because you can add {vocalsound} lot of sophistication on that .
Marketing: Mm-hmm .
User Interface: Because then you you have it uh d you have lot of things which you can include
Marketing: Yeah . Yep . And especially I guess 'cause this has the speech recognition as well ,
User Interface: for the people to {disfmarker}
Marketing: and that makes it more appealing , it's more of a a new fun toy .
User Interface: We have to practically test it .
Marketing: Mm-hmm .
User Interface: The field test will tell you how good . {vocalsound}
Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: Okay , the final point , trends .
Marketing: And following the trends .
User Interface: The trends .
Marketing: So the trends were the fruit and vegetables and the spongy feel .
Project Manager: Mm . Mm . {vocalsound}
Marketing: So as it is , not really doing either of them .
Project Manager: I think {disfmarker}
Industrial Designer: Spongy , uh , that means that it goes in in the water . {vocalsound}
Marketing: Well ,
Project Manager: {vocalsound}
Marketing: the spongy could be part of the the feel of the buttons as well ,
User Interface: Mm-hmm .
Marketing: I know some {disfmarker} have you tried the mobile phones that have got the kinda spongy buttons and {disfmarker} not not exactly spongy but I'm thinking one of the Nokias that's got like you ca it hasn't got individual buttons
Industrial Designer: Uh okay .
Marketing: it's got just a one bit on it
Project Manager: Mm .
User Interface: Yeah I know .
Marketing: and so you can {disfmarker} that feels kinda spongy .
Industrial Designer: But this one includes this feature , right ? Spongy buttons .
Marketing: So it's sort of , yeah .
User Interface: Yeah . We we we we we yeah , it's the way they are going to be , actually .
Marketing: Mm . Okay .
Industrial Designer: So {disfmarker} Uh
Project Manager: Mm .
Industrial Designer: the maybe in the colour we can make it uh fruit and and veggie .
Marketing: But that's if you're using the covers .
Project Manager: And the then we can al
Marketing: Or is it just one {disfmarker}
Industrial Designer: Yeah .
Project Manager: yes . We can {disfmarker} we can consider uh uh is it possible do you think , to to make a cover for s such a phone ? I mean {disfmarker}
Marketing: Well they make it for mobiles , it can't be that much more complicated .
User Interface: But why do you want to cover that actually ? In that uh w in the mod
Project Manager: Well just with the with the flexible plastic uh {disfmarker}
Marketing: So you got the option of having different colours or different textures .
Industrial Designer: Yeah . This is possible .
Project Manager: I th I th I think {gap} {disfmarker}
User Interface: Uh uh y are you sure ? Yeah I think yeah it should be possible like what we do with the mobile phone , yeah .
Project Manager: O o or just two things which can be put on each other .
Marketing: Mm . {vocalsound}
Industrial Designer: Yeah exactly like Nokia phones {vocalsound} .
Marketing: Mm .
Project Manager: {vocalsound} Yes , exactly like it .
User Interface: Yep .
Project Manager: Uh , so Maybe we can {vocalsound} but we have to decide it , we can put the the {vocalsound} the fancy f look of vegetables for instance , to to these covers
Marketing: Mm-hmm .
Project Manager: and s now try to invest in the in in the features .
Marketing: I think the {disfmarker} if we do the cover that's really going with the company's philosophy of having the fashion in in electronics , it lets people have the latest fashion
Project Manager: Mm .
Marketing: even next year when fruit and vegetables might be out , you'll still be able to put a new cover on it and then it'll still be in fashion .
Project Manager: Mm mm mm mm mm .
Industrial Designer: Yeah . 'Cause sometimes look at this computer , th this laptop , it's all black ,
Marketing: Mm .
Industrial Designer: and uh it's quite conventional , and sometimes people don't like too much flashy colours like this one presented here .
Marketing: Mm . Mm .
Industrial Designer: So maybe we could do like in the range the set of what we propose a black one , very standard one , that meets the the requirements of th such people that want really standard uh things .
Marketing: Mm . Yep .
Project Manager: Mm-hmm . Mm-hmm .
Marketing: Yep . Mm .
Project Manager: Mm . Mm .
Marketing: And then you have the option of having the different colours , different covers .
Project Manager: Yes . So so so that that would make the trends equal ,
Industrial Designer: Yeah .
Project Manager: so we we we really have {disfmarker} don't have ,
Marketing: Mm . There's n yeah . 'Cause that's the that's the feature that could be included in either of them .
Project Manager: I mean {disfmarker}
Marketing: Although it is more with the spongy buttons on the um on the other one .
Project Manager: Yes , indeed .
Industrial Designer: Yeah , so a a point better for the for the number two {vocalsound} .
Marketing: Okay . So . Two and three , or one and two ?
Project Manager: Yes .
Marketing: {gap}
User Interface: Yeah , it's one .
Project Manager: Say , say one and two . One and two .
Industrial Designer: {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: {vocalsound} Okay .
Project Manager: So le le let's see . So d
Marketing: Okay .
Project Manager: this one has spongy but buttons ?
Industrial Designer: Yeah , the blue one uh spongy .
User Interface: Yeah , it says a {disfmarker}
Project Manager: Mm , I see , yes okay . Good .
Marketing: Okay so the average of that is three six nine divided by five , so five {disfmarker} mm nine by five , one point s eight ?
Project Manager: Just add it .
Industrial Designer: Nine .
Project Manager: You know . Three , six , seven .
User Interface: One point six , one point {disfmarker}
Industrial Designer: {gap}
User Interface: One point eight yeah .
Marketing: This one , eleven thirteen nineteen twenty one , divided by five is four point two
User Interface: Four point {disfmarker} Uh four point two .
Marketing: yep .
Industrial Designer: Very good .
Marketing: Okay . But we still got a very different price for those two so they're not really comparable yet anyway .
Project Manager: Mm-hmm . We {disfmarker} we must try to get them closer .
Industrial Designer: Yeah , it's right , yeah that's right .
Marketing: {vocalsound} Yep .
Project Manager: Both in i i
User Interface: Wow .
Project Manager: or we just have to choose . And adapt .
Marketing: Yep .
Project Manager: Because , when we choose for this one we have to {vocalsound} we have to make it more attractive
Marketing: {vocalsound} Mm-hmm .
Project Manager: and w when we {gap} to d for this one we have to make it more cheap .
Marketing: Well it's easier to just make that one cheaper by just taking the speech recognition out .
Project Manager: {vocalsound} Yes , well {disfmarker} {vocalsound}
Marketing: That'll basically take us down to the budget .
Project Manager: But I'm {vocalsound} now {disfmarker} did y did you work with the same prices that I have here ?
Industrial Designer: So I I give yeah I just give a call with the manufacturer uh and uh I explained them and they told me this could be possible for sixteen Fr Euros .
Project Manager: Mm .
Industrial Designer: Uh unfortunately we didn't see this chip , uh Matthew ,
User Interface: Yeah . Yep .
Project Manager: Mm , tha
Industrial Designer: so maybe we have to recap with this one .
User Interface: Maybe we ought to reconsider everything with this , yeah .
Project Manager: Well yes , well uh re reconsider it . So {vocalsound} let's let's try to to model this this phone in this sheet ,
User Interface: Mm-hmm .
Project Manager: uh what kind of energy source uh I I {disfmarker} we didn't speak about that . It's a {disfmarker} it's a normal battery , or {disfmarker}
User Interface: Yeah , it migh It {disfmarker} it'll need uh more than a conventional one , it won't be uh just {disfmarker} maybe you might use a A_A_ battery actually . What do you say , Mael ?
Industrial Designer: For this one it's a normal battery {gap} .
Project Manager: Yes . Just so one battery . 'Kay . Electronics . {gap} given speech recognition I think w you should go for the less fancy chip .
User Interface: Yeah .
Industrial Designer: Uh sample speaker , yeah .
Project Manager: Yeah , yes , or sample sensor , yes .
Industrial Designer: Sample , yeah , this one .
Project Manager: Yes , this one . Okay . Case ? Um ,
Industrial Designer: So {disfmarker}
User Interface: Curved . Double curved yeah right .
Project Manager: {vocalsound} I see {disfmarker} {vocalsound} I
User Interface: It's uh {disfmarker}
Marketing: Mm .
Project Manager: Double curve .
Marketing: Yeah , it's gonna be more than just the biggest case , definitely .
Project Manager: {gap} Mm .
Industrial Designer: So which one are we talking to ?
User Interface: Are you talking about this or that ?
Industrial Designer: Well {disfmarker}
Marketing: Either of them .
Project Manager: Oh yes , we are talking about , but they have the same shape ,
User Interface: Mm-hmm .
Marketing: Mm . They're both going to be not basic cases .
Project Manager: but , actually bu
Industrial Designer: Yeah .
Project Manager: So th th this would be double curves ?
Marketing: Mm-hmm .
User Interface: Yeah .
Project Manager: 'Kay . Uh , plastic would be the material .
Marketing: Yeah . The basic one , yep .
Industrial Designer: Is it zero Franc ? {vocalsound}
User Interface: A special colour ? {vocalsound}
Project Manager: Uh special colour , now we leave it to the covers .
User Interface: Uh {disfmarker}
Marketing: So now we're either going button or L_C_D_s , L_C_D_ display .
Project Manager: Push . Mm , yes , but {disfmarker}
Industrial Designer: L_C_D_ is {gap} . It's okay . Just say L_C_D_ {gap} .
Marketing: Is that price per unit , or for the whole thing ?
Project Manager: Yeah th now this is per per unit , this number of components .
User Interface: Ah good .
Marketing: So it would need twelve buttons .
User Interface: Yeah , we might need a scroll wheel , right , for that ?
Industrial Designer: No but for this one it's twelve Euro .
User Interface: No , for that one also .
Industrial Designer: There are twelve ?
Project Manager: So , one , two , three , four , five , six , seven , eight , nine ,
User Interface: Yeah that's a scroll .
Project Manager: t Yes . Twelve I believe . So this comes to eighteen .
Marketing: Mm . And that's without any special button supplements .
User Interface: Yeah , one scroll wheel you might need .
Project Manager: So {disfmarker}
Marketing: So we'd have a special colour , special form and special material on all of them . They're not just standard buttons .
User Interface: Uh {disfmarker}
Project Manager: So I think {disfmarker} but th do you agree th that thi
Industrial Designer: Wait a minute , it's not it's not double curved , it's single curved , right ? Because it's {disfmarker} there is no like {vocalsound} .
Marketing: But I thought it would be curved on two {disfmarker}
Project Manager: Yes I
Marketing: it's like it's curved on the sides and curved on the top and bottom as well , that's what I thought .
Project Manager: Yes I'm I'm no I'm no I'm not sh sure .
Industrial Designer: Well
Project Manager: Yes I kno undes I understand what you mean , yes .
Industrial Designer: it's {gap} you know this curve like this so , it's w there is only is is is there is nothing like y you know in the other stuff there are {disfmarker}
Marketing: You talking about concave curves ?
Project Manager: Uh-huh .
Industrial Designer: yeah concave .
Project Manager: Both .
Industrial Designer: So I think we can put um {disfmarker}
Marketing: You think a single curved ?
Industrial Designer: {vocalsound} the single curved in the sixteen . That makes uh seventeen . And what are just {disfmarker} The bt buttons , we have twelve buttons , are you sure ? Yeah . {vocalsound}
Marketing: Mm .
Project Manager: Yes . {vocalsound} {vocalsound} Uh {disfmarker}
Marketing: We have more , we've got those {disfmarker} the scroll wheel on the side
Industrial Designer: So
Marketing: and yeah {disfmarker}
Industrial Designer: I had a bad uh bad estimation .
User Interface: Bad estimate ,
Marketing: The sc
Project Manager: W {vocalsound} d {vocalsound}
User Interface: right ?
Project Manager: we have {disfmarker} we haven't talk about a {gap} , but that's no a {gap} is very exp inexpensive I believe
Marketing: Mm .
Project Manager: but it is not in the list .
Marketing: We've got a scroll wheel for the volume don't we , or is it some other thing that's not on there .
Project Manager: W ho h is this a scroll wheel or is this a a a sort of button which can be pressed on two sides uh so for higher and lower ? {vocalsound}
Industrial Designer: No no no .
Marketing: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast .
Industrial Designer: Yes , a kind of scroll wheel .
Marketing: So this is even more than the um than the cost you gave , the sixteen Euros .
Project Manager: Mm . Mm-hmm .
Industrial Designer: Okay ,
User Interface: {vocalsound}
Industrial Designer: so based on that , yeah , um where is the es okay sample speaker {disfmarker}
User Interface: That is the sample sensor and sample speaker .
Project Manager: So {disfmarker} um {disfmarker}
Industrial Designer: But still , yeah it {gap}
User Interface: We just need that actually . We need one .
Project Manager: We're {disfmarker} We {disfmarker} We could go for the for the for the for the for a simple chip , but then we can't have the the speech recognition , yes ? Yes ?
Industrial Designer: No we cannot , yeah .
Project Manager: So so w when we w a
Industrial Designer: So {disfmarker}
User Interface: S
Project Manager: this would this would be cutting the speech recognition .
Industrial Designer: But the um {disfmarker} Yeah but if you have the {disfmarker} near the L_C_D_ you can um {vocalsound} choose {disfmarker} select between um you know like uni universal between audio , T_V_ and V_C_R_ , and this needs a needs a advanced chip .
Project Manager: Transti
Industrial Designer: Right , Matthew ?
User Interface: Oh I {disfmarker} {vocalsound} i it {disfmarker}
Industrial Designer: Or regular chip ?
User Interface: I think it's going to be {disfmarker} y y
Industrial Designer: I think yeah regular , today we you can do that with regular chip .
User Interface: yeah it's th with the regular chip , yeah .
Project Manager: Say {gap} say it's regular , regular chip ,
Industrial Designer: Yeah . Okay . Okay .
Project Manager: and we still on fifteen ,
User Interface: Yeah .
Project Manager: so {disfmarker}
Industrial Designer: So . And what about the number of buttons buttons uh {disfmarker} {vocalsound} my Matthew ?
Project Manager: Yes but that {disfmarker} maybe {disfmarker} Well we can just say
User Interface: Uh {disfmarker}
Industrial Designer: {gap}
Project Manager: one .
Industrial Designer: When you look at this w , this u uh item , {disfmarker}
User Interface: Yeah .
Project Manager: Ca l we are just {disfmarker} when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty .
Industrial Designer: But {vocalsound} {disfmarker}
Project Manager: So is it possible ?
Marketing: {vocalsound} But that's seven basic buttons right , seven buttons without any adds-on , without special colours or form or material .
Project Manager: Mm-hmm .
User Interface: That'll be {disfmarker} then we have uh have to ask the user to press it several times .
Industrial Designer: You cannot make a phone to your boss saying twelve fifty is really {vocalsound} really low ,
Project Manager: {vocalsound}
User Interface: {vocalsound}
Project Manager: No no ,
Marketing: Well {disfmarker}
Project Manager: he he he I I
Industrial Designer: no ?
User Interface: {vocalsound}
Marketing: So {gap} the L_C_D_ display is is three Francs , sorry three Euros , by itself .
Project Manager: Mm-hmm .
Industrial Designer: And uh we don't want to to change that right ? We we really want a L_C_D_
User Interface: Uh {disfmarker}
Project Manager: Mm-hmm .
Industrial Designer: other otherwise we w wouldn not get the market .
Project Manager: Otherwise y you ha you have a s ve very normal uh thing like this .
Industrial Designer: It's evident .
Marketing: Mm .
Industrial Designer: Yeah .
Marketing: So twelve Euro fifty , we got two off of the battery ,
Industrial Designer: And I dunno {disfmarker}
Marketing: we can't do anything about that , so ten fifty , if we want an L_C_D_ dispra display , that's seven fifty um , so we've got seven fifty to use for the case and for the buttons . And the chip .
Project Manager: Mm .
Marketing: Sorry the chip's up there already .
Project Manager: Mm-hmm , mm-hmm .
Marketing: So we're gonna have to scale this down to get within budget , there's no doubt about that .
Project Manager: {vocalsound} A
Industrial Designer: So wha what what each of us think about the {disfmarker} because it's measure point the L_C_D_ , um {disfmarker} Do you think it's important ?
User Interface: Or we could even replace them by buttons actually .
Industrial Designer: Because sometimes whe when you watch the T_V_ in fact , you have a big display and maybe you don't need one more in your hands ? I dunno , I'm just asking .
Marketing: Mm .
Project Manager: Mm {disfmarker}
User Interface: A actually it depends , it depends what kind of functionalities you want to add into it ,
Marketing: Yep .
User Interface: for example if you add two more functionalities then better you add two more buttons , or {disfmarker} and you'll have L_C_D_ display which is {disfmarker} that is going to bring the cost by two two Euros at least .
Marketing: Mm . Yeah . I think , unless we can really drive these prices down we need to get rid of the L_C_D_ display .
User Interface: Okay so we can get rid of it
Industrial Designer: Yeah , it's true yeah .
User Interface: and then add a couple of buttons .
Industrial Designer: But uh , do we want that ? On the market point of view , yeah . What do you think uh , L_C_D_ is a major feature , or ?
Project Manager: Mm . I
Marketing: For the price , it's gonna be what we can afford , and it's looking like we can't afford the L_C_D_ display , there's no way we can get it in there . {vocalsound} Mm .
Project Manager: I {gap} think we have to come to a decision now , just I I think we we what we just do i is vote about the uh the L_C_D_ uh display
Marketing: Mm-hmm .
Project Manager: so {disfmarker}
Industrial Designer: You assume , you want a democratic voyt vote ,
Project Manager: Yes .
Industrial Designer: right ? Okay .
Project Manager: Yes . Yes . {vocalsound} One man one vote .
Industrial Designer: Okay .
Project Manager: {vocalsound} S so who thinks the the L_C_D_ disply display should be i should be in it ?
Marketing: I th I'd like t it to be in but I can't see it happening . I can't see it fitting in .
Project Manager: Mm . Mm-hmm mm-hmm . {vocalsound}
User Interface: I think but {disfmarker}
Industrial Designer: {vocalsound} We need to be . {vocalsound}
Marketing: Bu y you're a power voter {disfmarker} uh veto anyway as Project Manager .
Project Manager: Mm-hmm , I know , but {disfmarker}
Industrial Designer: Yeah . {gap} .
User Interface: Yeah but the only thing is that what is the multiple functionalities you want to include with that .
Marketing: {gap} well we have to make a decision now , that's it .
Project Manager: Yes .
User Interface: Yeah .
Project Manager: So uh uh having an L_C_D_ s display is just uh uh have very very limited amount of buttons . Is that acceptable ? Ca can I have {disfmarker} can the functions be implement in an {disfmarker}
Industrial Designer: Yes .
Project Manager: You've {disfmarker} you you agree .
User Interface: W I I I just {disfmarker}
Project Manager: So hav hav having seven buttons , instead of twelve .
User Interface: Yeah .
Project Manager: So that wou would be cutting cutting suh say about these buttons {vocalsound} .
Industrial Designer: Because one yeah th show me that uh actually we could in fact we move these three buttons and have three uh possibilities for each of the three here . Here one , at the middle , and at the bottom .
Project Manager: Mm .
Marketing: Mm . I think then we we're really losing ease of use .
Industrial Designer: Okay , {gap} .
User Interface: That will create another problem . For the people to use it . It's not going to be easy . Doing that .
Marketing: Okay .
Project Manager: Mm . So um
Industrial Designer: Okay .
Project Manager: I I think we should we should cut the L_C_D_ screen . That that's that's my opinion .
User Interface: No , it's okay , you uh cut the L_C_D_ screen
Project Manager: Just {disfmarker}
User Interface: and introduce two more buttons .
Marketing: Okay . So L_C_D_'s out , is speech rec out now ? We've {disfmarker}
Industrial Designer: The speech recognition is out . Because of the budget , yeah .
Marketing: Yep .
Project Manager: Uh where , L_C_ {disfmarker}
Marketing: Yep .
Project Manager: Okay w we now we can just uh {disfmarker}
Marketing: So are we basically back to the original one now , back to the first version ? Which turns out to be on budget exactly , pretty much . With these new costings .
User Interface: Yeah .
Industrial Designer: Yes .
Marketing: So {gap} just look at {disfmarker} forget that one and look at that one now .
Project Manager: Yes . Yes . I th I th I think w we just go for this one
Industrial Designer: Yeah .
Marketing: Mm .
Project Manager: and that that now twelve Euros is the is is the price ,
Marketing: Yep .
Project Manager: okay .
Marketing: Okay . Well that's that's {disfmarker}
Project Manager: My m my supervisor will be glad that it's fifty cents cheaper than he expected .
Marketing: Yep .
Industrial Designer: Actually yeah ,
Marketing: So .
Industrial Designer: we we we will not need the really uh expert designers um because the amount , yeah .
Marketing: Mm .
User Interface: Yeah .
Marketing: Yep . So w we can go back and l talk to the suppliers maybe
Project Manager: Okay .
Marketing: and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment .
Project Manager: Okay , good . Then we {gap} the same . Thank you .
User Interface: Okay .
Project Manager: That was it . {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: {vocalsound} Thanks .
User Interface: That's it . Cool .
Marketing: Okay .