Project Manager: Okay , welcome everyone to our next meeting . I'm busy writing and busy leading the meeting , but um I've prepared a little presentation once again um or at least an agenda I think uh the biggest part of the presentation will be uh on your side . Um we are here at the conceptual design meeting , which is hereby opened . Um once again I will try to uh write some minutes which I just from the previous meeting uh placed inside our project folder , which was quite some typing . Um today we once again have uh three presentations , if I'm right , and after that we will take a decision on the remote control concepts . And just as the last time we have forty minutes to accomplish that . Okay , well
Industrial Designer: {vocalsound}
Project Manager: I'd say let's start with the first presentation .
Marketing: 'Kay .
Project Manager: Um in the same order as last time ?
Industrial Designer: W sure .
User Interface: Mm . Alright .
Project Manager: Okay . Well , take it away .
User Interface: {vocalsound}
Industrial Designer: {gap} {vocalsound} Okay uh welcome you all .
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Components design , um {vocalsound} uh first of all uh I would like to uh uh accommodate some of those uh things I uh uh {disfmarker} elaborate some of the things I did . I I elaborated on the concept . What should be um uh said about uh the components , uh its properties and what kind of materials should we use to uh to make uh one of those r remote controls . Uh well first of all I've uh d subtracted some of the components that is that are used uh are w w um {vocalsound} you know from what uh the remote control's formed . Uh first of all , the case , the case , the surrounding of the of the the remote control . {vocalsound} I would like to uh give you an idea of uh how I thought about .
Marketing: Don't destroy my giraffe .
Industrial Designer: {vocalsound} Giraffe's gone now .
Marketing: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Okay um the case was is made from rubber , I suppose . There's one of the {disfmarker} because when you use a remote control a lot of people uh will uh will uh drop their remote control
Marketing: Drop it .
User Interface: Hmm .
Industrial Designer: and they break uh becau the uh titanium was also an option . But uh it's a very expensive material . Uh rubber is , I think , uh the best suitable uh material uh to use uh for our uh for our remote control . Um it's poss it's also possible to uh create fancy colours with rubber . Uh rubber l makes it easy to uh to to {disfmarker} it lets lets itself colour . Uh titanium uh you have to paint it and with that uh it's possible to scratch it or uh yeah make it ugly . Uh rubber uh the total uh piece of rubber that's sor uh that's that's used uh to make the case is uh the same colour , so if you scratch it it's still the same colour , perhaps uh it's a little bit damaged . But it's a very strong material . Um {vocalsound} I h I had an idea single covered uh curved , sorry , single curved .
User Interface: {vocalsound}
Industrial Designer: Uh so it's t two dimensional . I think it's uh it's best to draw oh
User Interface: {vocalsound} It's a colour . {vocalsound}
Industrial Designer: green .
Marketing: {vocalsound} Bright colour . Fancy colour . Forward .
Industrial Designer: Uh {disfmarker} New . Blank . Okay .
Marketing: You have to go t
Industrial Designer: Let's make it uh black . Okay . I thought of an idea like this . Oh {gap} that . {vocalsound} Um delete . Blank . Okay . So it also looks nice when it's on your table .
User Interface: {gap}
Industrial Designer: So you get uh it doesn't lay flat down on the table , but it's c it's stands .
Marketing: Oh it's a side view .
Industrial Designer: Side view yes it's side view so uh I I'm not technically good at th three D_ modelling ,
User Interface: {vocalsound}
Industrial Designer: but .
Marketing: {vocalsound}
Industrial Designer: Um uh it's just an idea I had so it's uh it's very uh so its also looks nice when it's on the table . Um the graphical user interface and the buttons , uh we also thought about that already . Uh I thought about uh the L_C_D_ touch screen , which is uh is easy to clean too . One of the great uh advantages of the L_C_D_ screen you just use some {gap} or uh another uh cleaning uh uh cl some cleaning stuff .
User Interface: {vocalsound}
Industrial Designer: And um it should be made of strong plastic and it should be bright . Well I already uh s uh explained some properties of that material and I think uh well we also we almost concluded about that uh this should uh be uh our uh button component .
Marketing: True .
Industrial Designer: So uh uh that's all about uh the buttons . Uh the batteries , uh we also thought about that already , uh will be chargeable with uh uh an option for a mount station so you can uh put the uh {vocalsound} the remote control in a mount station so its charges itself up instead of uh plugging it in or something like that . Questions , {gap} ?
User Interface: No . {vocalsound}
Marketing: No no no no no . Just looking .
Industrial Designer: And they should be long lasting , not uh not be empty uh in about uh two minutes or uh thirty minutes or forty minutes of use . And next step is the chip uh th the component that's uh makes or transmits the signal to the television . Uh there was an option to use s a rather simple chip but I think uh because uh of our uh highly uh requiring uh requirements , there should be an advanced chip in it
User Interface: {vocalsound}
Industrial Designer: with uh also the ability to uh facilitate speaker speech recognition uh which unfortunately is still in a test phase , so uh there should be some more uh investigation on that side . Uh my personal preferences uh I also overheard in the last meeting that there shou we should use uh our own business colours . That was correct , wasn't it ?
Project Manager: Mm-hmm .
Industrial Designer: Okay . I think they are rather boring for um for use with rubber .
User Interface: {vocalsound}
Project Manager: Well , business colours I thought it was the the slogan and uh the corporate image , so yeah , it needs colour ,
Industrial Designer: Okay they should be m sh they should be in mind ,
Project Manager: but I don't think you have to make the entire thing in the corporate colour . {vocalsound}
Industrial Designer: wasn't it ? Okay so it d it doesn't says uh to uh have the slogan ?
Project Manager: It must be recognisable .
Industrial Designer: Okay okay . Well that's possible of course .
User Interface: You can put the R_ and R_ . {vocalsound}
Industrial Designer: We could make a little R_ and R_ {gap} on the top of the machine . Uh so they are {vocalsound} pretty boring , I suggest , because just the availability with rubber to make fantastic colours uh and also in a lot of possible colours , so it's possible to make very uh fancy uh remote controls which peopl uh who people in which people will find they're uh interesting . And uh will buy uh {vocalsound} them faster when they look at the same old grey or black uh colours . Uh s as I said uh before rubber is uh is impossible to damage severely imp instead of uh of course you can break it when you you when you break it in s for example with a pair of scissors or something like that , but i if you drop it it's not uh broken uh right away s instead of using uh plastic , hard plastic or uh titanium . And I personally liked uh the single curved uh remote control , because it yeah it makes sense .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} Okay . Well that's all about my uh my findings .
User Interface: Alright .
Project Manager: Okay , thank you .
User Interface: I will go next .
Marketing: Mm mm mm . Next .
User Interface: {gap}
Industrial Designer: {gap}
User Interface: Alright so
Industrial Designer: {vocalsound}
User Interface: I thought a little bit about the interface . Uh how it should look . And uh {vocalsound} uh we uh determined that will not be no buttons , but only an L_C_D_ screen , so I had to uh look on that . And the design is therefore based on what we just uh uh thought of . Uh first there are some new findings and new technology for speech recognition . And this is that uh um uh uh you you ask you give a question through through the device and it answers you . And they already uh put this in an in a coffee maker . And so that it you say uh good morning , uh coffee maker , and it says t says to you back good morning Joe or what's your name .
Industrial Designer: Mm .
User Interface: This uh and there's an easy way to uh program that uh you say record into the device into the speaker and then you say the question and three seconds later you say the answer and then when you say the question it gives you the answer . Um perhaps it's useful ,
Industrial Designer: Mm .
Project Manager: Mm .
User Interface: perhaps for because people um lose the remote ,
Industrial Designer: Mm .
User Interface: they can yell uh remote where are you and {gap} calls or something .
Industrial Designer: {vocalsound}
Marketing: It's true .
User Interface: And perhaps we could uh implement that .
Industrial Designer: {vocalsound} {vocalsound}
User Interface: And then I have to go out of the presentation because I tried to make some kind of a a idea of how it should look like
Industrial Designer: Oh my God . {vocalsound} {vocalsound}
User Interface: but I can't draw , so uh don't {vocalsound} make too much of it {vocalsound} . I tried to uh the L_C_D_ screen I tried to sort of to draw {gap} . I thought uh at least uh the icon for the volume . I don't know if there is an icon for the program , but
Industrial Designer: Not just a P_ .
User Interface: yeah .
Marketing: P_ yeah , just a P_ .
User Interface: So uh
Industrial Designer: .. . {gap}
User Interface: and then the buttons above and uh below
Marketing: {vocalsound}
User Interface: the and the and the mute button also recognisable as an icon . Um .
Marketing: Where's where's the button for two {gap} ?
User Interface: I forgot that one . {vocalsound} I thought I forgot something ,
Industrial Designer: {gap}
Marketing: Okay .
User Interface: but uh {vocalsound} .
Industrial Designer: {vocalsound}
User Interface: And uh and uh the numbers , that should be a bit larger I think it's not really on scale and and so forth .
Industrial Designer: Ah .
Marketing: Doesn't matter .
User Interface: Um an options button . And I thought the the button for teletext apar uh apart because it's not really options , I think . It's uh options is the settings of the remote and of the T_V_ and that kind of uh thing .
Industrial Designer: Mm-hmm .
Marketing: No .
User Interface: So could call it settings or something .
Industrial Designer: Yep .
User Interface: But this is a bit uh how I thought it . And uh the L_C_D_ uh somewhere on the remote . Perhaps we could be more curvy the remote perhaps should , so that it's better in your hand or something uh .
Industrial Designer: Oh okay ,
User Interface: But uh and and uh a microph microphone for the speech uh recognition if we want to implement that .
Industrial Designer: yeah .
User Interface: Uh and then uh if you press the op options button , now we have an example of and then you should get the other options with what what you could do and that you could do with something like this this .
Industrial Designer: Oh yeah , {gap} .
User Interface: And uh it's also uh I thought think we discussed uh earlier that uh older people don't really want to use uh these extra settings . And older people a also don't really want to use this uh th this kind of option menus . So they want to u use one button and then something happens , and not choose with uh this kind of uh {disfmarker} And you could put in a an a really s little scrolling device on the side of your uh remote ,
Project Manager: Mm-hmm .
User Interface: so you could scroll scroll uh across these uh things .
Industrial Designer: Mm . Okay .
User Interface: That's an option . And that was my uh finding dinge .
Project Manager: Thanks .
User Interface: Yeah .
Marketing: {vocalsound} Okay . {vocalsound}
Project Manager: Now our third
Industrial Designer: Go Danny , go Danny . {vocalsound}
Project Manager: team member with his presentation .
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} Okay , I'm going to tell you something about a trend watching . The trends from the past years , what the people like , what the youngsters like , what the elderly people liked about shapes , colours , material and stuff . 'Kay . The method I used was {disfmarker} Like I told I watched the trends from the past years about colours , shapes , material they wanted uh from elderly and young people . So we can keep that in mind for designing f uh the device itself . Findings I made . The most important thing people liked last year was that the remote control should be look look fancy . The second important thing that w should be if inv in innov innovative , okay , like the L_C_D_ screen that's {vocalsound} quite innovative so that should be great meeting for this . And the third thing is it should be easy to use . I think with only one menu , four button , channel , volume , it should also be enough for easy to use . The personal preferences for the young people , they liked fruity colours like uh banana yellow , uh strawberry red and stuff .
Industrial Designer: Fruity ? {vocalsound}
User Interface: {vocalsound} Grass green .
Industrial Designer: Fruity . {vocalsound}
Marketing: Yeah . Like that . The round shapes , and soft material m materials like the rubber .
Industrial Designer: Mm . Okay .
Marketing: It should be soft uh i it should feeling spongy or s Sponge Bob like things .
User Interface: {vocalsound} Let's build it into a sponge .
Industrial Designer: {vocalsound} {gap} {vocalsound}
Marketing: Th Elderly people like au colours which y are being seen in autumn like um woods um dark brown , red , deep reds and stuff . They liked square shapes with round edges . And hard materials like wood , um titanium . They those kind of materials they liked . This is a bit like the young peoples like the fruity colours , innovative , all the colours you see , the blue , the red , the white , the yellow , that stuff . And then I th I I personally thought the front side of the shape should be something for the youngsters like like
Project Manager: Oh y {vocalsound}
Marketing: this or something . It's it's a bit like a banana . And the colour should be yellow , or something .
Industrial Designer: {gap}
Marketing: And for the elderly people just plain old . Because we decided to have two kind of remotes , two designs , or was it two colours ?
User Interface: It was one remote , I think ,
Marketing: Different colours , yeah .
User Interface: different colours .
Marketing: We should decide whether it's going to be with round shapes . I think like my colleague , you said , is that's e better , or for the elderly people something like like the iPod or something , with round squares . Simple but
User Interface: {gap}
Marketing: easy to use .
Industrial Designer: Mm .
Marketing: {vocalsound} So that's it .
Project Manager: So for the older people , a more traditional uh form .
Industrial Designer: Okay .
Marketing: That is my {disfmarker} Yeah , like the older o older colours I can maybe {disfmarker}
User Interface: You could you could uh change the colours , that was also the idea . I don't know which shape you should should take ,
Marketing: Yeah .
User Interface: but .
Marketing: {vocalsound} Colours th the elderly people {disfmarker}
Project Manager: Yeah , I guess changing colours will be easier than changing uh
User Interface: Yeah .
Industrial Designer: Changing just the shape of the uh remote control ?
Project Manager: the shape of it .
User Interface: Perhaps you could find something in the middle . Round but square . {vocalsound}
Industrial Designer: Yeah , s
Project Manager: {gap}
Industrial Designer: round corners , but s but square , yeah .
Project Manager: But maybe then both groups won't buy it .
User Interface: Yeah .
Industrial Designer: Yeah .
Project Manager: {vocalsound}
User Interface: Uh i i if you do it uh uh square , with round corners but a little uh in the middle of it uh i Do you know what I mean ?
Industrial Designer: Yeah I know what you mean , kind of like a {gap} . {vocalsound}
User Interface: {gap} wait , like {vocalsound} like this {vocalsound} uh a bit .
Industrial Designer: Yeah .
User Interface: So it's a bit square , but it's also a bit uh round .
Industrial Designer: Kinda like a beer glass . {vocalsound} Yeah .
User Interface: So but then {disfmarker}
Industrial Designer: I know what you mean .
User Interface: Same sides . {vocalsound} But that's uh {disfmarker}
Industrial Designer: It's also easy to to have {vocalsound} to to put in your hand .
User Interface: Yeah but that's also how other remotes are shaped , so that's uh {disfmarker} But perhaps that's a good thing ,
Industrial Designer: Yeah .
User Interface: so that's easy to use . People know the {disfmarker}
Industrial Designer: Will recognise that's as a remote control .
User Interface: Yeah .
Marketing: Uh {disfmarker} Look something like that {gap} . Autumn colours like red , brown .
Industrial Designer: Uh when I saw your d Oh .
Marketing: They liked the wood a lot .
Industrial Designer: Huh .
Project Manager: Mm-hmm .
User Interface: Yeah .
Marketing: So maybe we could give it like wooden loo look look or something in that colour .
User Interface: Yeah .
Industrial Designer: Yeah , kinda like old cars , uh {disfmarker}
Marketing: And a bit bit old school style renaissance , medieval kind of things .
User Interface: Yeah . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} {vocalsound} Swords . {vocalsound}
Industrial Designer: {vocalsound} Let's put it all together .
Marketing: Those kind of {disfmarker} Yeah , those kind of things . So you see the big difference between the young people ? Fresh , exciting .
User Interface: Yeah .
Industrial Designer: {gap}
Marketing: And the old people , old and boring .
User Interface: But that's easily to do with the colour , I think .
Project Manager: {vocalsound}
Marketing: So {disfmarker} Sorry ?
User Interface: That's easy to do with the colours , I think .
Marketing: Yeah I think it's it's easier to do in colour than in shape .
User Interface: Yeah .
Project Manager: Yeah we think so too .
Industrial Designer: Uh .
Marketing: Because otherwise we have to {gap} get different shapes , and colour {gap} way easier than yeah the shapes . In material yeah rubber , rubber is , like I said , young people like more soft materials and spongy ones
Industrial Designer: {vocalsound}
Marketing: and the old people like {vocalsound} plain wood .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: So we have to decide if we're going to use real hard rubber , or soft rubber . Or something something between that .
User Interface: Yeah think uh {disfmarker} Also in between . {vocalsound}
Industrial Designer: Soft rubber .
Marketing: Yeah {gap} soft rubber
Industrial Designer: {gap}
Marketing: which you can you can feel in it .
Industrial Designer: Yeah I know what you {disfmarker} Um .
User Interface: I don't think you should be able to mould it ,
Marketing: Or {disfmarker}
User Interface: but {vocalsound} {disfmarker}
Industrial Designer: It should shouldn't be {gap} .
Marketing: No . Or or wh what's something harder . No no no but but you have to like like like a a eraser or something . That's the bit you can press it in ,
User Interface: Yeah .
Marketing: or something harder .
Industrial Designer: Uh .
User Interface: Bit like this kind of rubber . This uh {disfmarker}
Marketing: Yeah , something like this , yeah .
User Interface: But it's quite hard , this .
Marketing: Yeah it's quite hard but you can press it in .
User Interface: Yeah .
Marketing: It's feels kind s spongy .
User Interface: {vocalsound}
Industrial Designer: Spongy .
Project Manager: Hmm .
Marketing: Something . {vocalsound}
User Interface: {vocalsound} I don't think it's rubber .
Marketing: No . N n n
Project Manager: So we need a spongy feeling . {vocalsound}
User Interface: Uh did you have something about uh {disfmarker}
Marketing: {vocalsound} Are you going to invite Sponge Bob , maybe he can {disfmarker}
Industrial Designer: Yeah .
Project Manager: {vocalsound}
User Interface: So we should first decide about shape , I think .
Industrial Designer: Ding ding .
User Interface: Which uh {disfmarker}
Marketing: {vocalsound} Yeah I think that's the better thing to do . {vocalsound}
User Interface: Then you can fit the L_C_D_ screen in it ,
Marketing: {gap}
User Interface: and can decide uh .
Industrial Designer: Um I also s uh can't help but notice {vocalsound} that you uh used an {disfmarker} you had a remote control {gap}
User Interface: {vocalsound}
Industrial Designer: and the L_C_D_ screen was uh rather small . Um .
Marketing: Yeah
User Interface: Yeah
Marketing: w I think that L_C_D_ screen should be like {disfmarker}
User Interface: it it's supposed to be bit s bit s bit
Industrial Designer: .. . This was your size ,
User Interface: Yeah .
Industrial Designer: but I think it should be larger .
Marketing: Yeah three quarter of the of the {disfmarker}
Industrial Designer: Yeah , three quarters . So uh so you don't have to put your {disfmarker} {vocalsound} oh .
Marketing: Yeah the buttons won't get that small when the L_C_D_ screen is {disfmarker}
Industrial Designer: Uh new , blank . So uh when you get {vocalsound} this uh {disfmarker}
User Interface: {vocalsound}
Marketing: {gap}
User Interface: Ooh {vocalsound}
Industrial Designer: Uh kinda like this .
Marketing: Mm-hmm .
User Interface: Yeah .
Industrial Designer: Or should it be larger ?
Marketing: Larger I think .
Industrial Designer: Larger ? Because you want to put your hands {disfmarker}
User Interface: But if you pu
Marketing: Yeah
User Interface: Now you can put your hand there and then you won't touch the screen .
Industrial Designer: You want
Marketing: becau because you have {disfmarker}
User Interface: Perhaps that's best .
Industrial Designer: Yeah .
Marketing: Yeah okay , true , true , true true .
Industrial Designer: Your thumb here .
User Interface: {vocalsound} But not on the screen because {vocalsound} {disfmarker} Yeah
Industrial Designer: Yeah .
User Interface: that's uh that's an idea .
Marketing: Yeah .
User Interface: Looks a bit like a Game Boy now . {vocalsound}
Industrial Designer: Because when you put your f Yeah but if yo if you make the the L_C_D_ screen as large as the remote control itself , uh you'll {vocalsound} you'll always get some {disfmarker}
User Interface: You always touch it ,
Industrial Designer: You {disfmarker}
User Interface: yeah .
Industrial Designer: Yeah .
Marketing: Yeah yeah yeah yeah .
Industrial Designer: Going to be very greasy and stuff .
Marketing: But it won't get that small because you have how much ? Nine ten eleven twelve thirteen fourteen fifteen buttons on the screen .
User Interface: Yeah .
Marketing: One to zero , the two digit , {disfmarker}
Industrial Designer: Yeah you don't want it too small . How yeah how large {disfmarker}
Marketing: You have to you have to {disfmarker} Because some fat people with d thick fingers will press three buttons at same time .
Industrial Designer: {vocalsound} Yeah they have thick fingers {gap} . But if you wanna make it in international , Japanese uh people got uh rather small hands
Marketing: Yeah true ,
Industrial Designer: and we got these large {disfmarker} {vocalsound}
Marketing: but {disfmarker} Yeah , we have we have the zoom option , right ?
Industrial Designer: Zoom opt Ah yeah of course , yeah . You can make it larger to to uh to uh with accompanying uh greater fields to push the button .
Marketing: Yeah .
Project Manager: Yeah . And we won't include a a pen , or something to point ,
Marketing: Yeah .
Project Manager: hey , we we want to do it with our fingers ,
Marketing: No .
Project Manager: right ?
Industrial Designer: Your fingers , yeah .
Marketing: Yeah .
Project Manager: Yeah .
User Interface: Y you could include a pen
Industrial Designer: You don't want uh {disfmarker}
Marketing: Yeah .
Industrial Designer: Because if you lose the pen uh if you lose the pen uh you can't use {disfmarker}
Marketing: Use a pen You you c you can lose the pen .
Project Manager: Yeah but I think people want to use a remote with with their fingers because th they're used to that
Marketing: Yeah {gap} the fingers , yeah .
User Interface: Yeah o yeah {gap} , if they think it's handy to use a pen .
Project Manager: and {disfmarker}
Industrial Designer: {gap}
User Interface: Yeah I think this uh this is a good size for the screen . I don't know how how large the actual remote should be but a little bit like this , or something .
Project Manager: And maybe we have to add a tissue to remove the grease from all the fingers , huh . {vocalsound}
User Interface: {vocalsound} Yeah .
Industrial Designer: Yeah {gap} You can do {gap} whatever uh any uh cloth .
Marketing: Yeah but that that can be {gap} with plain soft tissue . Yeah ,
Project Manager: Okay well
Marketing: you can buy those at {disfmarker}
Project Manager: maybe , if I can interrupt you , maybe I should uh should show some points on which we uh should take a decision .
Industrial Designer: Sure .
Project Manager: So we can discuss these points . {gap} those points um energy question mark . How how should we uh supply the thing with energy and how {disfmarker} are we going to do it with separate docking station and then put {gap} in it . Uh chip on print and case . Those are points my uh coach advised me to discuss here , but I hope you have ideas about them .
Marketing: {vocalsound}
User Interface: I think energy were batteries and then uh and uh {disfmarker}
Industrial Designer: The docking station .
User Interface: Yeah .
Project Manager: Yeah . So that's the the the first point .
Marketing: Maybe it's better to to include rechargeable batteries
Project Manager: We already decided that on the previous meeting .
Industrial Designer: W {vocalsound}
User Interface: Yeah . Yeah .
Marketing: which you can recharge through the docking station .
Project Manager: Mm-hmm .
User Interface: Yeah . Just like with the telephone .
Industrial Designer: Yeah .
Marketing: So if the badg the batteries are dead
Industrial Designer: I kinda like your {disfmarker}
Marketing: then you can re you can uh change them .
Industrial Designer: Yeah you got some uh some of those uh uh wireless uh mice ? Mouse . Computer mouse .
Marketing: Yeah yeah yeah like those .
Industrial Designer: Kinda like those kind of batteries .
User Interface: {vocalsound} but it should be th I think normal batteries ,
Marketing: Yep . {vocalsound}
User Interface: not not like two or two uh {disfmarker}
Marketing: Yeah , normal plain you {disfmarker} No normal plain batteries you can buy at the supermarket or retail shop . Yeah .
User Interface: {vocalsound} Yeah .
Project Manager: Simple rechargeable uh batteries .
Industrial Designer: Yeah .
User Interface: Yeah . Um what was with the chip on print ?
Industrial Designer: The chip on print ? Um {disfmarker} Uh you gotta f Yeah . I think so . Chip on print with a with a {vocalsound} simple uh a sim not a simple but a {disfmarker}
Marketing: Print plate .
Industrial Designer: We also discussed that . Didn't we ? {vocalsound}
Project Manager: Yeah but how did this how does that with a L_C_D_ screen ? You still have a print plate .
Industrial Designer: Uh {gap}
Marketing: Yeah yeah yeah . You always have a print plate .
Industrial Designer: Beg your pardon ?
Marketing: You always have a print plate ,
Project Manager: Mm-hmm .
Industrial Designer: Yeah sure , of course , yeah .
Marketing: right ? Always , so {disfmarker} I dunno what w what we have to decide about that .
Project Manager: Yeah well it's a good question .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} It just was in there
Industrial Designer: {gap} Well uh
Project Manager: and I didn't have any information about it ,
Industrial Designer: chip on print , I think what they mean uh with the regular rubber buttons that you got , uh it's always clear for the remote control when you press uh a certain button .
Project Manager: but {disfmarker} Mm-hmm .
Industrial Designer: But when you got a L_C_D_ screen , with no uh with not {vocalsound} {disfmarker} the buttons are not always on the same place ,
Marketing: Yeah , okay . But {disfmarker}
Industrial Designer: for example if you enlarge a button , or if you got several options uh appearing on your screen , uh the co-ordinations aren't always the same .
User Interface: Yeah .
Industrial Designer: When you got a regular button , th the button of stand-by is always on the same place and you got on the and on the {disfmarker}
Marketing: Yeah okay , but the p print plate of L_ L_C_D_ screen is more advanced than a normal print plate ,
Industrial Designer: Yeah .
Marketing: so that that's not of any discussion , I think .
Project Manager: Well you need some kind of C_P_U_ , I guess .
Industrial Designer: {gap} I suppose so .
Marketing: Mm , I don't I dunno I don't think that's {disfmarker}
Industrial Designer: It is a simple C_P_U_ but it doesn't {disfmarker}
Marketing: Yeah yeah okay but I d I I don't know if nor o s it's quite a simple L_C_D_ .
Industrial Designer: Yeah because it has to uh b
Marketing: Yeah , it's quite a simple L_C_D_ screen . I think they don't need that big of C_P_U_ .
Industrial Designer: Yeah but it the the remote control has to know whether you're in a settings menu or just uh you just want to turn up the volume .
Marketing: Yeah , okay , true true . True .
Industrial Designer: So it has to have some kind of a calculation unit or C_P_U_
User Interface: {vocalsound}
Industrial Designer: to know uh in which state you are and uh which button you are pressing in at the right moment .
Project Manager: Mm-hmm . {vocalsound} Because we're projecting projecting the buttons on the L_C_D_ screen .
Industrial Designer: Yeah .
User Interface: {gap}
Industrial Designer: And a touch screen makes it uh possible to uh to get the co-ordination of your finger on the screen .
Project Manager: Yeah .
Industrial Designer: And the case , yeah we already discussed the case ,
User Interface: It's rubber .
Industrial Designer: we wanted to make it from rubber
User Interface: Yeah but but a hard rubber like this ?
Industrial Designer: and uh {disfmarker}
User Interface: Or softer rubber or {disfmarker}
Industrial Designer: Uh hard rubber I think .
User Interface: Yeah .
Industrial Designer: That's the easy to ha uh to to uh {disfmarker}
Marketing: Yeah .
User Interface: It bounces back from the floor where you {vocalsound} throw it .
Industrial Designer: Yeah . Yeah sure , look {vocalsound} .
Marketing: We have different colours .
User Interface: {vocalsound} Yeah yeah this in different colours ?
Industrial Designer: D
Marketing: So the shapes is something between the square shapes with round colo corners and a round shapes ? No I don't think , I think it's more round than square . {vocalsound}
User Interface: Yeah it's a bit . But I think it should be a bit longer , perhaps .
Marketing: So it meets I think it meets more the young people than the older people .
Project Manager: Yeah . But that's what we want , {gap} .
User Interface: Yeah . I think so too .
Marketing: Yeah , that's our target . Yeah .
Industrial Designer: It's our main target .
Project Manager: Mm-hmm .
User Interface: Yeah .
Marketing: Lower than forty years , I think
Industrial Designer: {gap} Well and how about my idea uh of making it um with one single curve ?
Marketing: it was .
Industrial Designer: So i
Marketing: Oh yeah that that {vocalsound} I think {disfmarker} I thought that was a quite good
User Interface: Yeah .
Industrial Designer: Because it's a gadget and you want to show it off , of course .
Marketing: Yeah .
Project Manager: Yeah yeah you have a fancy design , then , right away .
User Interface: Yeah .
Industrial Designer: Uh .
Project Manager: So {disfmarker}
Industrial Designer: Because it
Marketing: You can put it on your table with the L_C_D_ screen ,
Industrial Designer: Yeah .
Marketing: you don't have to put it {disfmarker} get it in your hand , you can put it next to you
Industrial Designer: Yeah .
Marketing: and then dive it in
User Interface: Yeah , that's a good idea .
Marketing: and {gap} . Yeah .
Industrial Designer: It's a lot easier .
User Interface: Yeah , alright .
Industrial Designer: So , so
Marketing: So {disfmarker}
Project Manager: Okay so {disfmarker}
Industrial Designer: you got uh {disfmarker}
User Interface: And then {disfmarker} {vocalsound}
Industrial Designer: Did you write that down ? Uh got a single curved uh rubber f uh fancy coloured {vocalsound} remote control . {vocalsound}
User Interface: {vocalsound}
Marketing: You can't you You can't oh , you c you can draw it on your paper and then load it on the
Industrial Designer: Yeah .
User Interface: Yeah , you can uh {disfmarker}
Project Manager: Yeah but I wrote it down . {vocalsound}
User Interface: It's pretty easy but {disfmarker} And {disfmarker}
Marketing: And load it on the the user the server .
Project Manager: What about the user interface , there are also some some questions uh about the concepts I think you have some ideas on that {gap} .
User Interface: Yeah ,
Project Manager: You you showed your drawing .
User Interface: I had what I just uh I should {gap} again . I miss a few buttons , but . Well . At least uh {vocalsound} {disfmarker} what we should also have on , I just remembered , um a menu to go back through the first uh {gap} if if you touch options , you can't go back to this uh right away now .
Marketing: Mm-hmm . Yeah , you have to go back . Yeah uh uh .
User Interface: This {gap} {disfmarker}
Marketing: Isn't it better to have the sound and the general buttons horizontal ?
User Interface: I don't know .
Marketing: With the minus and the plus .
User Interface: I think it's {disfmarker}
Marketing: I think it's easier than {disfmarker}
User Interface: I don't know . I I thought it was uh easier to handle this way ,
Marketing: Yeah .
User Interface: but I don't know what they think .
Industrial Designer: Sorry ? {vocalsound}
Marketing: {vocalsound}
Project Manager: Mm .
User Interface: Would you like the the buttons horizontal or v vertical ?
Marketing: For sound and channel .
User Interface: Th
Industrial Designer: Depends on the screen . If you make the screen vertical it doesn't matter . If you make it uh in a rectangle {disfmarker}
User Interface: Right well if we make it like this , I think if you
Marketing: Yeah .
Industrial Designer: I so it's it's it's it's {disfmarker}
User Interface: put it like this {disfmarker}
Industrial Designer: Square . {gap}
Marketing: I think it's it's easier to have it something like {disfmarker} Oh a button uh minus here , plus over here . A minus here , plus over here .
Industrial Designer: {gap} Oh , okay .
Marketing: And on here .
User Interface: Yeah .
Marketing: The other buttons and on here {vocalsound} the top .
User Interface: Yeah .
Marketing: The options and then you have something like uh the P_ over here ,
User Interface: But I think I wou
Industrial Designer: {gap}
Marketing: and the sound .
User Interface: I think that's a matter of what you're used to .
Marketing: Something uh {disfmarker}
User Interface: I think I would put a plus and a min uh here . And then the P_ in the mid in the middle and the sound uh in the middle .
Industrial Designer: Uh . {gap}
Marketing: Something like {disfmarker}
User Interface: {vocalsound}
Marketing: {vocalsound} Sh
Project Manager: {vocalsound}
Industrial Designer: Take your time . {vocalsound}
User Interface: {vocalsound}
Marketing: Plus minus plus uh {vocalsound}
User Interface: {vocalsound} Almost . {vocalsound}
Industrial Designer: {gap}
User Interface: Yeah
Marketing: minus .
User Interface: but I think when you are holding it , you could press the minus and the plus and with the other finger the minus and the plus .
Marketing: Yeah I think you're going to s you're going to use it with one thumb .
User Interface: Yeah but I think {disfmarker} Yeah I don't know . {vocalsound} Perhaps I have some examples .
Industrial Designer: W
User Interface: I don't know {disfmarker}
Industrial Designer: We'll leave that to the usability engineering then . {vocalsound}
Marketing: Who's the usability engineering ?
User Interface: That's me .
Marketing: She is . {gap}
User Interface: But I'm going to look if I've got some examples
Industrial Designer: {gap} {vocalsound}
User Interface: 'cause perhaps you should choose what's most often used .
Marketing: {vocalsound} Oh .
User Interface: The {disfmarker} 'Cause they can use that better .
Industrial Designer: Yeah .
Marketing: Um {disfmarker}
Industrial Designer: Consistency .
User Interface: Yeah .
Marketing: Oh {gap} {disfmarker} I have that those s numbers .
User Interface: I {disfmarker} Here is our {disfmarker} here are uh
Marketing: Or a good watch .
User Interface: I don't really know .
Marketing: B
Project Manager: Everybody's searching in his data .
User Interface: {vocalsound} Yeah .
Marketing: Channel selection . Per hour one hundred and sixty eight . Volume selection four times an hour
User Interface: Yeah but {gap} {disfmarker} But I mean if it's usually plus or min above each other or next to each other on a normal remote .
Industrial Designer: Yeah . So not how much {disfmarker} n not how often it's used , but {disfmarker}
Marketing: Uh {disfmarker}
User Interface: W what's what's usual or normal .
Marketing: Yeah , that depends on on on the remote .
User Interface: Yes I'm looking here . But here's it's below ,
Industrial Designer: Uh .
User Interface: here also , and now here's here's next to each other .
Industrial Designer: {gap}
User Interface: I think it's {gap} it's a {disfmarker}
Marketing: I think {gap} because I have two televisions at home . One is horizontal , one is vertical ,
User Interface: Yeah .
Industrial Designer: Yeah it does it doesn't really matter ,
Marketing: so it depends .
Industrial Designer: but {disfmarker}
Marketing: Yeah . Depends .
Industrial Designer: Uh .
User Interface: I think the the the volume was usually uh above each other , because you go higher and down .
Marketing: Yeah , lower .
User Interface: And the the pay the the the program is next to each other , because you would go further and back .
Industrial Designer: {gap}
User Interface: That's how it's is usually {gap} when I look here
Marketing: True .
User Interface: that's what I see .
Industrial Designer: Okay , um . Let's cut to the chase . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} It's got to change .
Project Manager: Yeah well I think we have we don't have to decide about that now how where we will put the buttons
User Interface: I don't know .
Project Manager: just the
Marketing: Yeah is it is user interface .
Project Manager: concepts .
User Interface: Yeah .
Marketing: Component .
User Interface: This concept is in the actual design , but you should know where you would place a {disfmarker}
Industrial Designer: Okay , well le Yeah . Interface , yeah .
User Interface: And the speech uh shall we implement that ? Or uh {disfmarker}
Project Manager: Yeah well we just heard about the new uh technology , huh ?
Industrial Designer: Technologies , uh .
Marketing: Yeah I think it's it's easy for that , where are you , but then it says I'm here .
Industrial Designer: Yeah .
User Interface: Yeah . But then you should also find a place {disfmarker}
Industrial Designer: Makes it possible to {disfmarker}
Marketing: Yeah .
User Interface: You could if you do it like this you could put it in a corner or something . You can talk into the corner .
Industrial Designer: Mm .
Marketing: Yeah , a microphone , yeah .
Industrial Designer: {gap} Not even necessary ,
Project Manager: Mm-hmm .
Industrial Designer: because a lotta {disfmarker} you can make a very sensitive microphone , so it makes it possible to uh {vocalsound} just put it arou uh underneath it or on the on the bottom of the uh remote .
Project Manager: Yeah maybe at the bottom where you can can hel hold it with you hand that there's also a microphone uh
User Interface: Yeah . But {disfmarker} Yeah , that's also {gap} .
Industrial Designer: Yeah .
Marketing: {gap}
Project Manager: over there .
Industrial Designer: Right .
User Interface: So , in the middle or something .
Industrial Designer: But that's not import I think that's not im very important
Project Manager: Yeah , yeah .
Industrial Designer: because yeah , it doesn't matter where the microphone is .
User Interface: {gap} but you should uh decide where you want to put it .
Industrial Designer: Ah okay , sure , okay ,
User Interface: Right ? {vocalsound}
Industrial Designer: well tha
Marketing: Um I think where it isn't seen
Industrial Designer: Underneath ? {gap} Indeed . It shouldn't be uh very uh visible .
Marketing: the most .
User Interface: You could p you could put it in a logo of the company . {vocalsound}
Marketing: Inside .
Project Manager: Yeah . Well
Industrial Designer: Yeah sure , why no
Marketing: {vocalsound} Yeah .
Project Manager: maybe just in the the spot you just pointed out
Marketing: I i between the round of the R_ .
User Interface: Yeah . {vocalsound}
Project Manager: because I think it should be in a in an important position where people can see it ,
Marketing: Yeah .
Project Manager: because it is the the unique uh idea of our remote , huh , the the speech control .
User Interface: Yeah . So where do you want to put it ?
Marketing: Yeah , okay .
Project Manager: Well maybe where the one hand {disfmarker}
Industrial Designer: Yeah but it doesn't makes it uh any more fancy because you get to see uh {disfmarker}
User Interface: Yeah actually it does {vocalsound} because it you can you can find it better if you use it .
Marketing: Yeah . Yeah
User Interface: It's a way for you to uh {disfmarker}
Marketing: bu but {disfmarker}
Industrial Designer: Uh .
User Interface: So it makes more sense just 'cause other remotes don't have that .
Industrial Designer: Yeah , okay .
Project Manager: But are we talking about the button , or about the microphone ?
User Interface: About a microphone ,
Project Manager: Yeah because a microphone is very small thing ,
User Interface: there is no button .
Project Manager: but you can make it look like it's big so as its its really an important function of the remote .
User Interface: Yeah .
Marketing: I think the left s under corner should be the best .
Industrial Designer: {gap}
Marketing: Where isn't {disfmarker} i it isn't most in sight .
User Interface: Yeah .
Industrial Designer: Okay . Well put it there . I don't mind . {vocalsound}
Marketing: I think .
Project Manager: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: That doesn't doesn't really matter .
Marketing: No . Actually doesn't .
Industrial Designer: Okay . So ?
User Interface: Alright . Any more uh {disfmarker}
Project Manager: So well uh
Industrial Designer: {vocalsound} Interface type .
Project Manager: type , supplements , anything . Yeah , well we already s discussed that , huh , the the L_C_D_
Industrial Designer: The L_C_D_ yeah ,
Project Manager: and {disfmarker}
User Interface: Yeah .
Industrial Designer: uh supplements well the supplement is to {disfmarker}
Marketing: {gap} I think {disfmarker} I thought the , like you said , like scroll {vocalsound} next to the remote isn't that handy .
Industrial Designer: yeah .
User Interface: Yeah . {gap}
Marketing: I think it's better to just {gap} up what you'd like to do on the screen . If you want to go back you have to back button go back ,
Industrial Designer: {gap}
User Interface: Yeah .
Marketing: if you want to choose audio settings you press audio settings and it goes to that s sub-menu .
Industrial Designer: Hey ,
User Interface: {vocalsound} Um yeah . Yeah
Industrial Designer: {gap} . {vocalsound}
User Interface: the the young people do like uh scroll uh
Industrial Designer: Use the scroll . Yeah I think so too .
Marketing: Yeah ? You do like it ?
Industrial Designer: So why not , on on side .
User Interface: Or at least {disfmarker} Yeah I don't know if it's really the scroll , but the menu {gap} they like most , and I think you can never get through a menu great with a scroll uh {disfmarker}
Industrial Designer: Fast , yeah . So if you've got a settings , if you {disfmarker}
Marketing: Yeah I think it is is faster . Becau I think the scroll's easier if you have a lot of options ,
Industrial Designer: Yes . {vocalsound}
Marketing: but if you don't have a lot of option then {disfmarker}
User Interface: But you have {disfmarker} it's f uh
Industrial Designer: You have a lot of options ,
User Interface: we have five or four or something .
Industrial Designer: because when you use {disfmarker} Yeah you get w when you use uh the settings menu for example to look up some uh uh some channels on your uh on your television , you should scroll scroll down uh on a menu which probably does not fit on your screen .
Marketing: Y
Project Manager: Mm-hmm .
Marketing: Uh-huh . Yeah , okay , true .
User Interface: Yeah .
Industrial Designer: So then it's uh very handy to to scroll down ,
Marketing: Okay .
Industrial Designer: you make just a rubber just like uh on your mouse or . Just put it on the side and it's very easy to use .
Marketing: {gap} Okay , no problem .
Project Manager: And I think I would it would make even more fancy because you have another interesting thing on the side
Industrial Designer: Yeah , yeah .
Project Manager: which you can touch
User Interface: Yeah . {vocalsound}
Project Manager: and {disfmarker}
User Interface: It's also different . {vocalsound}
Project Manager: Yeah .
Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: Okay . Well there's our five minutes uh warning . Um any more uh questions about about the design or the user interface or different components , everyone ?
Marketing: Um . No , colours are clear ,
Project Manager: Everybody think they can can
Marketing: shape is clear , material is clear .
Industrial Designer: Okay , what's the standard colour ?
Project Manager: work for that ?
Marketing: And a standard ,
Project Manager: Is there a standard colour ?
Marketing: yeah we don't {disfmarker}
Industrial Designer: I I
Marketing: no we have different colour .
Industrial Designer: You got you got different colours ,
Marketing: How many colours are we going to {disfmarker}
User Interface: You should you should have a black one
Industrial Designer: but you should have a standard colour .
User Interface: because uh I think black is standard .
Marketing: Black . Yeah , black I think is is the standard .
Industrial Designer: Black ? With the with the yellow uh {disfmarker} {vocalsound}
User Interface: But if you want to be different , then uh {disfmarker}
Marketing: Dark grey , something like this this colour or something .
Industrial Designer: Just a regular uh remote colour .
Marketing: Yeah like like yeah .
Industrial Designer: And then have uh different covers uh to use .
Marketing: Or or silver . I think it's better to have silver nowadays .
User Interface: Silver .
Industrial Designer: Silver , yeah .
Project Manager: Yeah .
Marketing: I think you see more silver than black .
Industrial Designer: You see a lot of t uh silver televisions .
Project Manager: But still silver and black are {disfmarker} well
User Interface: Silver rubber . {vocalsound}
Marketing: Yeah the the silver black are our main colours . Yeah .
Project Manager: silver is new but also traditional , so uh {disfmarker}
Marketing: I think we have silver , black and between those {vocalsound} is like I dunno s five colours between them or something .
Project Manager: Yeah w what about a yellow thing , I mean it
Industrial Designer: Yeah y I think it's better to {disfmarker}
Marketing: Yeah yeah yeah it'll be a banana yellow , we have .
Project Manager: could be ugly , but it's definitely fancy .
User Interface: {vocalsound} But
Marketing: R red .
Industrial Designer: Yeah th yeah . That's right .
User Interface: yeah .
Industrial Designer: But if you use uh silver , uh rubber s silver rubber isn't fancy .
Marketing: Green , wood , brown . Yeah . True .
Industrial Designer: When you use titanium , silver is fancy ,
User Interface: Yeah .
Industrial Designer: but when you use silver rubber , it isn't fancy . Silver has to shine , and rubber doesn't shine .
Project Manager: Mm-hmm .
Industrial Designer: Especially when it's made of soft rubber like this .
User Interface: Yeah .
Industrial Designer: You understand ? {vocalsound}
Marketing: Yeah , I understand .
Project Manager: Yeah I would think about colours like uh red , yellow , green , blue ,
Industrial Designer: Yeah .
Marketing: Yeah o of course .
Project Manager: just {disfmarker}
Marketing: The fruity colours and the autumn colours , like red and brown , {gap} dark red and brown .
Project Manager: Yeah .
User Interface: Just all kind of colour .
Industrial Designer: Fruity . Fruity loops .
Project Manager: Mm-hmm . Maroon . Yeah .
User Interface: Yeah .
Industrial Designer: Okay .
Project Manager: Okay , so {disfmarker}
User Interface: And and do we have to have a normal black one , or uh {disfmarker}
Project Manager: Who's pinging ?
User Interface: Is it {disfmarker}
Project Manager: You are pingin
Marketing: No {gap} .
Project Manager: Okay . {vocalsound} I thought we
User Interface: {vocalsound}
Industrial Designer: You ping . {vocalsound}
Project Manager: Okay , so uh that wraps it up ? Everybody knows uh what to do ?
User Interface: Yeah .
Project Manager: Well I wrote it down here . I wrote it down here what to do um .
User Interface: Well I don't know what to do ,
Industrial Designer: Well not what to do . Not what to do .
User Interface: but . {vocalsound}
Project Manager: The next meeting is once again in thirty minutes . Um here are the individual actions ,
Industrial Designer: Okay .
Project Manager: and especially notice that uh the Industrial Designer and the User Interface Designer are going to work together on a prototype drawing on a smart board ,
User Interface: Ooh . {vocalsound} Right .
Marketing: S
Project Manager: and of course to all four of us uh specific instructions will be emailed by our personal coach .
User Interface: Yeah .
Marketing: tough . We'll be available .
User Interface: But do we have to {disfmarker} We'll work together , but do we have to stay here , or do we {disfmarker}
Project Manager: Well I I'd say just wait uh for email and uh find out .
User Interface: Right .
Project Manager: I don't know . {vocalsound}
User Interface: Yes . Okay . {vocalsound}
Industrial Designer: Thin I think we should work {vocalsound} .
Project Manager: Okay well that was what I had to say , uh ,
User Interface: Yeah I think {gap} .
Project Manager: final thoughts from anyone , or ?
User Interface: No .
Project Manager: We're finished .
Marketing: No .
Project Manager: Okay , well thank you very much .
User Interface: Yeah .
Industrial Designer: Thank you very much .
Marketing: Finished .
User Interface: So we have to keep talking English now ? {vocalsound}


Project Manager: Okay , is everybody ready ?
Industrial Designer: Yeah ?
Marketing: Yeah I'd to just put on my microphone here and I'll be right with you .
Project Manager: Mm-hmm .
Marketing: Okay ?
Project Manager: Um {vocalsound} I take it you all have received instructions as to what you were supposed to do
Industrial Designer: Mm ?
User Interface: Yes .
Project Manager: and um I think the Marketing Manager probably should go first , addressing the needs and desires .
Marketing: {vocalsound} Okay you want me to start right now ?
Project Manager: Yeah , mm-hmm .
Marketing: Okay .
Project Manager: {vocalsound}
Marketing: Well , could you um put my slides up 'cause I think it might be helpful if uh we looked at the slides at the same time .
Project Manager: Okay . You're participant four .
Marketing: I'm participant four I believe . Yes uh-huh .
Project Manager: Okay , and now I can uh full screen .
Marketing: 'Kay .
Industrial Designer: Open .
Project Manager: Uh , okay , okay .
Marketing: There we go . Okay well I think we have introduced ourselves ,
Industrial Designer: And then full screen .
Marketing: so the functional requirements are {disfmarker} is {vocalsound} is part of my goal but why don't we pass right to the second slide . Cause that's where m my discussion starts . Right well um since I'm in charge of trying to figure out what we should put on this thing since I have to try to sell it .
Industrial Designer: Mm-hmm .
Marketing: Um {vocalsound} I thought that the method I should follow would be gather suggestions from everybody , and th the reason I just put that there like that is that uh in the init in the initial stage I think I should just be open to lots of suggestions . You know you can say anything you want no matter how silly it sounds you know it should run your car , it should heat up your motor if should um turn on your C_D_ {vocalsound} whatever you want it to do {vocalsound}
Industrial Designer: 'Kay .
Marketing: um and then as we go on what we'll have to do is accept and eliminate these suggestions according to um design and budget feasibility . So I'll be coming to you um frequently as the Industrial Expert to tell me how hard it's gonna be to add a feature or how expensive it's gonna be or if your time , if it takes five years to develop this it's just something we can't do .
Industrial Designer: Mm-hmm . Yeah . Yeah . Yeah . Hmm hmm . Mm .
Marketing: So in the beginning just have a big puddle of things that we {disfmarker} anybody can th throw anything in
Industrial Designer: Yeah .
Marketing: and then just weed things out that can't be done for one reason or another , and then the things that seem the most attractive that to uh to a customer we'll try to then prioritise those .
Industrial Designer: Mm-hmm . Yeah .
Marketing: So that was um what I meant there , and as I said on the slide there consulting the Industrial Engineer about that and the other thing is timing is really gonna be as important as money , because if we're gonna sell this thing , I think the best time to sell it is as a Christmas present . Twenty five Euros makes a nice little present , and we want it to be an impulse purchase ,
Industrial Designer: Mm .
Marketing: we want somebody to see it and think it's , gee I just gotta have that . And take out their wallet and buy it . So it's gotta be really attractive and it {disfmarker} but it's gotta go to market by September , 'cause anything that you don't already have out there in September showing it around , isn't gonna sell for Christmas .
Industrial Designer: Yeah .
Marketing: Um {vocalsound} and then I'll be coming to you as the User Interface person to try to tell me from your point of view what are the most friendly features that we could put on it and try to prior help me with that prioritising of uh of the features and of the the look and the colour
User Interface: Okay .
Marketing: and I'll be coming back to you to help weed out those suggestions from that point of view .
User Interface: Okay .
Marketing: So I'll be coming to you for how much is it gonna cost us and how long is it gonna take you ,
Industrial Designer: Mm mm-hmm .
Marketing: and I'll be coming to you to tell me what's gonna make somebody take out their wallet you know ,
User Interface: What features .
Marketing: what what's what's gonna really be what they call a sizzle ,
User Interface: S sellable . Yes {vocalsound} .
Marketing: 'cause we gotta sell this sizzle {vocalsound} .
Industrial Designer: {vocalsound}
Marketing: A lot of times the thing that works the best from an engineering point of view isn't the thing that somebody's really just gonna take out their wallet and buy for Christmas for for their child or for their husband or whatever .
User Interface: Yes .
Marketing: Okay can we go to the next slide please ? Alright I I already did a little bit of research after our first meeting where we threw out some ideas and it looks to me that within the budget that we're looking at the uh the whole house idea really isn't gonna be possible . So I'd like your suggestions to come back to the other slide where I was saying we we could suggest anything .
Project Manager: {vocalsound}
Marketing: I'd like the suggestions to be really specific , so that we'll have a list of things we can cross off , not something like you know whole house control what'll be {vocalsound} {disfmarker} And then I found on the internet from from my research that some extended electronic entertainment control should be possible . At the budget that we're looking at and at the price point we're looking at , we should be able to make it work the T_V_ , the V_C_R_ , the stereo set um maybe something else cute like a coffee pot or one other appliance or maybe a lamp .
Project Manager: {vocalsound} Uh okay , can can I at this point interject um something ?
Marketing: I have to wind up ? Yeah , sure .
Project Manager: Um we have received instruction from higher up that certain things should not be uh considered . Um the one thing for example {disfmarker} something to eliminate maybe that's the teletext ,
Marketing: Okay .
Project Manager: because that's sort of outdated with the internet ,
Industrial Designer: Mm-hmm .
Marketing: Okay .
Project Manager: and according to to higher management the {disfmarker} it should only control the T_V_ ,
Marketing: {vocalsound}
Project Manager: mostly because they feel that it's too comp complex a task to um to to include other things ,
Industrial Designer: Complicated , yeah , of course .
Project Manager: and they are concerned with the time to market .
Industrial Designer: Yeah .
Marketing: Of course , yeah .
Project Manager: Okay .
User Interface: Okay .
Project Manager: Um and the {disfmarker}
Marketing: Okay , so that's something {disfmarker}
Project Manager: and the third thing that they wanna make sure um that their {disfmarker} that the corporate image is being maintained , and that the corporate colour and design are being used on the product , so that it's easy that that that they can be easily identified as a product of of of the company , and that there's no mistake that it could be somebody else who is bringing this out .
Industrial Designer: Mm-hmm .
Project Manager: So I just wanted to interject this here so we're not getting too much off track here with uh with the things we wanna look at . These were instructions from higher up so we have to eliminate uh these things , so it's only gonna be T_V_ ,
Marketing: Okay so {disfmarker}
Project Manager: but the one thing maybe that could be um eliminated is the teletext uh idea .
Marketing: Okay .
Project Manager: Mm 'kay .
User Interface: Okay .
Marketing: Alright , thanks for that . Um alright now {vocalsound} other things that I found out on {disfmarker} in my research is that the complaints that people have about the remote controls that are out there now . 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more important the thing that we did address in our last meeting that frequently it's lost somewhere in the room . Um so those are two things that we definitely do wanna address , uh we wanna s make it as simple as possible , we wanna make it um obvious and intuitive to use , and then the things about finding it we talked about the {disfmarker} a light emitting thing as well as uh maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate . 'Kay can we go to the next slide please ? Okay , so , my personal preferences in this um project are really have to concentrate on the sizzle . That is the selling point , the thing that's gonna make it an impulse purchase . Uh because once there's no be-back , well in sales they always say you know , be-backs don't come back .
Industrial Designer: {vocalsound}
Marketing: If somebody says , oh I'll come back and get it next week you're dead . They're never gonna come back and buy it . You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing . And , in order to make it really sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use . We have to have as few buttons as possible , because more buttons is more confusion , so that's why I'm saying , simplicity is good . Finding it's important , obviously you can't use it if you can't find it . So we've gotta concentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulse purchase at twenty five Euros . So it has to have enough value that when somebody looks at it they say , uh twenty five Euros I'm not gonna take that . Has to be so great that they're gonna say , uh twenty five Euros isn't much . Um and then maybe a motto , like we put fashion in electronics might be something we can use in our marketing campaign .
Industrial Designer: Yeah .
Marketing: Okay that's uh about it for me right now .
Project Manager: {vocalsound} Okay . And uh who would be next , uh , I guess that would be you . Mm-hmm .
Industrial Designer: Yeah 'kay .
Project Manager: You want me to get your slide show up ?
Industrial Designer: Yeah yeah sure .
Project Manager: Mm-hmm .
Industrial Designer: Thank you .
Project Manager: And you are number three ?
Industrial Designer: Number two ,
Project Manager: Number two .
Industrial Designer: yeah . Yeah exactly .
Project Manager: Okay . Okay .
Industrial Designer: Uh can you make it uh full screen please ?
Project Manager: Mm-hmm . Yep .
Industrial Designer: No , it's like a well you you have to press here . The cup cup shape here ?
Marketing: {vocalsound}
Project Manager: Yeah yeah , uh-huh .
Industrial Designer: The thir third .
Project Manager: There , mm-hmm .
Industrial Designer: Yeah exactly . Uh so today I'm going to talk about the working design of the remote controller . Um can you go to the next sli slide please ?
Marketing: Okay .
Project Manager: Mm-hmm .
Industrial Designer: The metal is like uh in a remote controller you have a chip integrated circuit which is like a brain of the remote controller . It takes the power from a battery say a battery it it can be a elec an electric supply like you have to uh like uh switch connec connect connect your remote controller to uh power supply from the you know electricity or something like that . It should be a battery because uh uh remote controller should be like you you you should take it t to wherever you want and then um uh th
Marketing: Mm-hmm .
Industrial Designer: this integrated circuitry takes energy from the power source and whatever like if you press a button it's like a input for the remote controller and it takes the input and it it transforms into a infro infrared bits and it sends it into the device , like a T_V_ or a air conditioner , something like that so . Uh a remote controller is specifically designed to a single device . If you want to design it for multiple devices then you should make all the devices compatible with the frequency like uh th the remote controller it sends some bits some uh waves like with a particular frequency the device should know what the frequency is . It should re re recognise the uh waves which are coming from the remote controller and it should take the action like if you press a button channel or something like that then uh the remote uh remote controller will send a send a se {vocalsound} send a signal ,
Marketing: {vocalsound} Signal .
Industrial Designer: and the T_V_ it should translate that into like change the channel or something like that , change the volume control
User Interface: Receive .
Marketing: Mm-hmm .
Project Manager: Mm-hmm .
Industrial Designer: and uh so uh I think it's hard to design a remote controller for multiple uh devices .
User Interface: Multi-purpose .
Project Manager: Yo and it's {disfmarker}
Marketing: Yeah well that's already been eliminated by management , so we're off the hook {vocalsound} .
Project Manager: yeah {disfmarker} but it's so {vocalsound} .
Industrial Designer: Uh yeah . {vocalsound}
Project Manager: Yep .
Industrial Designer: Um . So uh user interface controls the chip and accordingly the messages like there should be a user user in interface like you know switch pad or something like that buttons should be there . So uh you can control whatever you want , you want to change the channel you want to control the volume you you want to uh mute uh mute the uh T_V_ or you want to have a child lock or you want to do some operations there's a {disfmarker} there should be some device to tell what to do to the uh in uh integrated circuit so that the integrated circuit can s send the signals and T_V_ can perform the actions .
Marketing: Mm okay .
Industrial Designer: So can you go to the next slide please ?
Marketing: Okay .
Industrial Designer: So I I just would like to uh add some extra features to the remote controller um I think these are the very simple features and uh they don't take much uh uh much of the um um investment also ,
Marketing: Mm-hmm .
Industrial Designer: it's like el the text or buttons which uh which are there on the uh remote controller they {disfmarker} those we can make uh um like fluorescent uh they'll be like light emitting if it is dark so that you can find your remote controller if it is dark .
Marketing: Mm-hmm .
Industrial Designer: And ther there should be a beep if many buttons are pressed if suppose a child is playing with the remote controller and a and she she or he is pressing the buttons all at the time then there should be a beep saying that it's {disfmarker} this this is not a a you know a a action , there can be no action taking to that so . And there should be a child lock , like uh uh you should be able to lock your remote controller so that uh um whatever buttons are pressed by a child they can't be like y you i you if you have ki kids and all then they'll be pl playing with the remote controllers so can lock the remote controller . If make it useable for more than one device it's a it's hard but I think it's possible
Project Manager: Yeah well {disfmarker} yeah well that has been e that has been eliminated , so that's that's unfortunately a moot point now . Mm-hmm .
Industrial Designer: but it uh
Marketing: Well we already eliminated that .
Industrial Designer: yeah yeah yeah
User Interface: Eliminated .
Industrial Designer: so it's it's okay , yeah , yeah . And uh different shapes that we can do like uh we can have you know a all animals shapes or you know comfortable uh whi which can fit into your hands
Project Manager: {vocalsound}
Industrial Designer: and um so that uh {disfmarker}
Marketing: Now that's good from a marketing point of view , the fun {disfmarker} the fun shape .
Industrial Designer: Yeah , yeah , yeah and colours also , different colours , and {disfmarker}
Project Manager: Yeah I {disfmarker}
User Interface: Mm-hmm colours .
Marketing: And that {disfmarker} you you say that won't add too much to the budget ?
Industrial Designer: No no no , it won't uh I don't think it will be like ,
Marketing: To d the shape is uh {disfmarker}
Industrial Designer: you can have you know for uh if you want ther there to be more {disfmarker}
Project Manager: It just build a mould basically and uh you know .
Industrial Designer: Yeah yeah .
User Interface: Yes exactly .
Industrial Designer: It's it's just a s shape so it doesn't matter .
Project Manager: As the budget we're looking at if you build one mould I don't think that's going to make a big difference whether it's gonna be square or {disfmarker}
Industrial Designer: Yeah .
Marketing: Do you think there's any chance of um having ser in {disfmarker} having basically the same machine with the same buttons but maybe several different shapes ?
Industrial Designer: Yeah that is also possible I uh yeah I I yeah .
Project Manager: Oh yes .
Marketing: Is that gonna be a possible ?
User Interface: Yes .
Project Manager: I think {disfmarker}
Marketing: 'Cause that might help with the marketing .
Project Manager: I think we will have to look at the budget on that
Industrial Designer: Yeah that will be {disfmarker}
Project Manager: but I think in principle that that would be {disfmarker} that would be kind of fun , you know .
Industrial Designer: Yeah yeah .
Marketing: Because we had something sort of sexy for adults and we could have something sort of
Industrial Designer: Mm-hmm .
Project Manager: Yeah .
User Interface: {vocalsound}
Project Manager: Silly for children .
User Interface: {vocalsound}
Industrial Designer: Yeah , for children , yeah exactly .
Marketing: silly for children
Project Manager: Like an animal or {disfmarker}
Marketing: or a little animal shape or in a {disfmarker} or a little elephant so they can remember where it is . {vocalsound}
User Interface: Like a doll , or {disfmarker}
Industrial Designer: Yeah , that's what , yeah .
Project Manager: Yeah .
Industrial Designer: Yeah , exactly . Yeah .
User Interface: Yes {vocalsound} .
Industrial Designer: And and the butto buttons also I think if you want to have more features in your remote controller then there should be more buttons . If there are more buttons then it will be more complicated . If you have less features then your remote controller won't be attractive , so I think uh we need to make some buttons which are {disfmarker} which are like um uh f in uh in intended for two or three operations , like if you press one button in one mode then it will change the channel , if you press the other button in another mode it will change the colour . So if you want to have less buttons we can have that option but I think it will complicate the matter more I think so .
Marketing: Mm . Well , I think {disfmarker} I think that that's something that we'll have to discuss um with the User Interface person
User Interface: Yes .
Industrial Designer: Yep , yeah .
Marketing: because I think there's a lot of argument to be made for one button for one feature . Because I think one of the things were complaining about in my {disfmarker} what I found out in my research is when they complained about how hard it is to learn a new one .
Project Manager: {vocalsound}
Industrial Designer: Mm-hmm .
Marketing: The changing modes was something {vocalsound} {disfmarker}
Industrial Designer: Yeah , it's like you know {vocalsound} yeah .
Marketing: I mean you and I , all f all four of us we work with computers all the time ,
Industrial Designer: Yeah . Yeah , yeah .
User Interface: Okay .
Marketing: changing modes is nothing for us , but people who {disfmarker}
Project Manager: Yeah , a little elderly , a little arthritic hand you know ,
Marketing: {vocalsound} N and {disfmarker}
Project Manager: and and it's a small button and and it {disfmarker} they don't press it exactly
Industrial Designer: Mm-hmm . Yeah .
Project Manager: you know something else happens n not their favourite channel comes up but something else
Industrial Designer: Yeah , yes .
Project Manager: and they're very frustrated you know .
User Interface: Something else .
Marketing: And that's {disfmarker} and that's the kind of thing people learn by feel , and um {vocalsound} you don't feel the mode change .
Industrial Designer: Yeah , yeah you don't {vocalsound} us yeah yeah , usually . Yeah .
Marketing: {vocalsound} So um maybe having buttons be various shapes might be a help too .
Industrial Designer: Yeah shapes also , different shapes .
Marketing: You know , like the {disfmarker} a triangle is for the volume and a square is for changing channels , so that people can uh develop a tactile sense of it .
Industrial Designer: Yeah that will {disfmarker} Mm-hmm .
User Interface: Channels .
Industrial Designer: Yeah . Yeah .
Project Manager: Mm , mm-hmm .
Industrial Designer: Yeah ,
Marketing: But we'll get to that with you .
User Interface: Yes .
Industrial Designer: yeah , and also text should be very clear so that there there won't be any ambiguities and uh {disfmarker}
Marketing: That's right , yeah . Now that's a good point . Yeah .
User Interface: Yes .
Industrial Designer: So yeah .
Project Manager: {vocalsound}
Industrial Designer: And uh display clock i if you want more features then we can display a clock it I I don't think it will take any money extra money because anyway we have an integrated circuit I think we can just definitely fit that feature into the circuit so it's {disfmarker}
Marketing: Yeah , that's that's a good {disfmarker} that's a good one ,
Project Manager: Mm-hmm , mm-hmm .
User Interface: Mm yeah .
Industrial Designer: Yeah , and we display a clock .
Marketing: because the clock would be really friendly ,
Project Manager: Yes .
Marketing: and and when is your favourite show coming on
Industrial Designer: Yeah .
Project Manager: Yes .
Industrial Designer: Yeah , and then you can just see your remote controller yeah yeah yeah so {disfmarker}
Project Manager: Yeah you're sitting there already or maybe you have no other uh {disfmarker}
User Interface: Yes {gap} .
Marketing: {vocalsound} and {vocalsound} {disfmarker} Yeah , and a lot of time there's not a clock on the screen , and you have to go somewhere but you just wanna look at the news for a minute .
Industrial Designer: Yeah .
Marketing: Yeah that's that's good , the clock is good .
Project Manager: {vocalsound} Mm-hmm .
Industrial Designer: Yeah . Uh can you go to the next slide please ?
Marketing: Okay .
Industrial Designer: Uh components uh the main components we need for uh it ha like buttons and uh underneath that there should be switch . And uh bulbs . Like uh we can have a bulb like whenever we are operating a remote controller or uh whenever the T_V_ is on suppose ,
User Interface: Hmm .
Industrial Designer: then the remote controller should automatically have a b s light .
Marketing: Mm-hmm .
Industrial Designer: Then it will be like if you switch on your T_V_ through anoth another source , not from {disfmarker} through a remote remote controller and you you lost your remote controller maybe you can find with the light .
Marketing: Mm-hmm .
Industrial Designer: Maybe we can have that . Whenever the T_V_ is on , remote controller will have a light .
Marketing: Mm-hmm .
Industrial Designer: And then uh infrared bulbs . Um this is like uh when it is dark .
Marketing: Mm-hmm .
Project Manager: Yeah , mm-hmm .
Industrial Designer: And battery , there should be a battery for power supply ,
Marketing: Mm-hmm .
Industrial Designer: and a chip ,
Marketing: Mm-hmm .
Industrial Designer: chip which is like a brain to the remote controller which does all the operations ,
Project Manager: Mm-hmm .
Industrial Designer: and wires connecting all chips , which is uh lights , everything ,
Project Manager: Yeah .
User Interface: Okay .
Industrial Designer: so there should be wires . And uh uh of course there should be a case where we can keep all the things and , you know different shapes or whatever it is there should be a case to put to give a shape .
User Interface: To keep the remote ? Yeah .
Industrial Designer: Yeah .
Marketing: Case .
User Interface: A case holder . A holder {disfmarker} remote holder .
Industrial Designer: Yeah , holder .
Project Manager: Holder , yeah , mm-hmm .
Industrial Designer: Um uh can you move onto the next slide . Um next sli slide please . Um I have referred the site uh the homepage of the um our website , uh from where I have uh uh I got s few points .
Project Manager: Mm-hmm .
Industrial Designer: That's it , that's it from me now .
Project Manager: Okay .
Marketing: So it {disfmarker} um we should visit this site and have a look at uh what's up there ? Or {disfmarker}
Industrial Designer: {vocalsound} Um .
Project Manager: Well , you don't have to .
Industrial Designer: Uh it's not like that , I have referred the page to get new ideas or like what can be the working design to how it works and all and so and so .
Marketing: Okay . Okay . So it might be helpful if we had a look at that .
Industrial Designer: Yeah if you want . Yeah , it's okay .
Marketing: Okay , thank you . Could you go back to that slide where she had that uh s slide up Betsy ?
Industrial Designer: Uh , it's actually there now , there on the screen .
Project Manager: This one ?
Marketing: Yeah , okay , thank you .
Project Manager: And Francine ?
User Interface: Participant two .
Project Manager: You are number two ?
User Interface: Yes . No no , I'm three .
Project Manager: You're three . Would you want it full full screen ?
User Interface: I can make it full ? Yes yes yes .
Project Manager: Mm-hmm ? Okay .
User Interface: Okay . As uh User Interface Designer I did a little research to find out what are the features which a user would like to have on their remote .
Project Manager: Mm-hmm .
User Interface: Yeah can you please go onto the next slide ?
Project Manager: Mm-hmm .
User Interface: So I found out that uh but uh the main purpose of a remote is to uh f control the function of a television at a far off distance at remote distance . Now for that , uh a remote controller should have a switch on off button by which a user can sit anywhere in the room in front of the T_V_ and he can control the functionalities different functionalities of the T_V_ .
Marketing: {vocalsound}
Project Manager: Mm-hmm .
User Interface: There should be a signal uh something like a radio wave or a infrared light or a LED which can be used to change the different functionalities in the television if the user wants to uh change the channels or increase the volume he can change it .
Marketing: Mm-hmm .
User Interface: Now there should be some timer to set for viewing a particular a particular programme or switching on and off a uh a particular programme according to the user choice .
Project Manager: On the on on the remote . Yeah , mm-hmm .
User Interface: Yes . Yes . So if if he want to view a particular programme at say nine o'clock he can set the time , and the T_V_ will automatically it will switch on at that particular time .
Project Manager: Mm-hmm . Mm-hmm . Right . Mm-hmm .
User Interface: So he can use that kind of uh uh properties of features and then there should be a child lock system if a particular channel is not to be viewed by a particular uh for a certain age , then the parents can lock that particular channel so that the ch children cannot view that channel .
Project Manager: Yes . By your child , mm-hmm .
Marketing: Mm-hmm .
Project Manager: Mm-hmm .
User Interface: And uh the uh the uh and the {disfmarker} one of the feature a user would like to have is the compactness of the co remote .
Project Manager: Mm-hmm .
Marketing: Mm-hmm .
User Interface: Uh t the remote should be compact and it should ha it should have as many buttons as possible for controlling different functionalities of the T_V_ television . And um uh as uh uh this is my personal preference that it should be in the shape of a T_ in alphabet for more compactability .
Project Manager: Mm-hmm .
User Interface: And uh and uh and it is one more point which I noted it down , like uh the material which which which is used for remotes should be human friendly it should not cause any skin disease or something some al allergy to either children or to um ad adult person .
Project Manager: Mm-hmm . Mm-hmm .
Marketing: Mm , 'kay .
Project Manager: Mm-hmm .
User Interface: And it should have an uh it can have an alarm clock a a person if some if somebody wants to get up at around eight eight P_M_ then he can set the time and it can be used as an alarm clock ,
Industrial Designer: Mm .
Project Manager: Mm-hmm .
User Interface: and I don't think it will cost much to set an alarm clock inside a remote .
Industrial Designer: Yeah , sure .
Project Manager: Mm-hmm .
Industrial Designer: If there is a clock then there can be a alarm clock .
User Interface: Yes ,
Marketing: And an alarm clock , yeah that should {disfmarker} that should be okay .
User Interface: and as John Reece said the buttons can be , uh can me we can use the fluorescence to light up the buttons so different uh buttons will glow differently . So in even in the dark the user can know what buttons to use to switch on a particular channel . And uh uh the design of the uh um remote should be in such a way that there should not be any sharp projections so that if a child plays with a remote , he uh he should not be harmed in any way .
Industrial Designer: Hmm .
User Interface: And findings , uh I found out uh y um on different sites that uh there are different remotes which can be used , there are remotes which use the infrared for controlling the different functionalities , there are remotes which use the radio waves to control the functions and there are uh {disfmarker} So uh there you have different uh types of remotes for different light source which are used {disfmarker} which can be used for controlling the different functionalities of a television . Next slide . And these are my few personal preferences like it can be used for a multipurpose use . Not , uh no uh like it can {disfmarker} it can be used as a T_V_ control as plus an alarm clock to set an alarm a timing and it should have a child lock , and then to save electricity uh there should not be uh much s move uh lots of circuits and all that . And if a person if if if parents wants the television to be switched off by ten o'clock then it should be switched off ten o at ten o'clock automatically , so that nobody else comes later and use it .
Industrial Designer: It's like a t okay , it's like a timer {gap} it's like a lock to the television .
Project Manager: Timer , yeah , mm-hmm , mm-hmm .
User Interface: Timer . Yeah and then you can use a timer as well . Yes . Yeah that's it .
Project Manager: Uh okay , now I have {disfmarker} On my slide show basically we already {disfmarker} we have already done the agenda , and uh on the closing uh basically there will be lunch break and all that . However uh the decision we have to take in this meeting is who is our target group . And uh what function , working design , how how does it work .
User Interface: {vocalsound} Okay .
Project Manager: So these are the two things we should come up wit with . So uh the first thing is pro maybe a little easier on uh who is our target group . Um . I guess in many ways everybody . Everybody who has a T_V_ .
Industrial Designer: Mm , T_V_ , yeah .
User Interface: T_V_ television we was .
Project Manager: Yeah , and I think today there are probably not many people who don't have a T_V_ .
Industrial Designer: Don't T_V_ , yeah .
Project Manager: There are a few but in general not . {vocalsound} Now , talking about the target group which is in a sense everybody , but I think within the target group we have subgroups . We have {disfmarker} we have earlier it was mentioned about um for example elderly people who have limited function with their fingers and hands ,
User Interface: Mm-hmm .
Project Manager: so I think that's uh one group that's certainly important .
Industrial Designer: Hmm .
Project Manager: Um then we have just the nervous people who can never press a little button on anything um unless it's really very clear .
Industrial Designer: Yeah .
Project Manager: And uh I don't know how much we want to cater to children's use . I mean that's a question um whether that's important that children can really use it or not .
Industrial Designer: Mm .
Project Manager: So this {disfmarker} these are just some thoughts I have on it , and um I dunno what you feel about whether we can just say we have one target group and for this one target group we're gonna design this one thing {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: or whether we're looking at what we like we we talking about different shapes , whether that different shape also includes maybe different uh buttons uh for different groups .
User Interface: {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: Mm-hmm .
Marketing: Mm-hmm . Well you know there's the old motto , children under six never shop alone .
Project Manager: Mm-hmm .
Marketing: So if you've designed something that's very attractive to children um the mummy please mummy please um you know we want it now we wanna go to the store and see it um that has uh a lot of marketing pull .
User Interface: {vocalsound}
Project Manager: {vocalsound} That has a lot of {disfmarker} that has a lot of appeal but I think uh I'm I'm talking about the functionality now on it whether we're looking at different groups .
Industrial Designer: Mm .
Project Manager: I think the children issue can be addressed with the shape and with colours .
Marketing: Mm-hmm .
Project Manager: You know , like you make it nice and pink , fluorescent , banana colour or whatever {vocalsound} you know
User Interface: Different colours .
Industrial Designer: Yeah .
Marketing: That's right .
User Interface: Yes .
Marketing: You can make a banana shaped one . {vocalsound}
Project Manager: yeah , for example you know .
User Interface: {vocalsound}
Industrial Designer: Yeah . Mm .
Project Manager: But the question is really , who is our target group .
Marketing: Mm-hmm .
Project Manager: {vocalsound} Do we look at one target group ? {vocalsound} And with the twenty five Euros you know can we can we afford to have uh I'm asking the technical people here whether um to look at sort of subgroups with maybe different buttons for each group how much would that throw us out of the cost we are supposed to respect ?
User Interface: {vocalsound}
Marketing: Respect . Mm .
User Interface: Okay . No uh generally we can we can design a remote which is mainly for people with uh f age from ten to um forty
Project Manager: Right .
User Interface: and and then we can add on uh specific functional buttons for children as well as the elderly people or the people wit with who have nervous problems , yes .
Project Manager: With with {disfmarker} Mm-hmm .
Industrial Designer: We can design different remotes for different people , like for aged people there will be big buttons and you know .
Project Manager: Well that's that's {disfmarker}
User Interface: But in a family {disfmarker} in a family there will be a aged person , children and a middle aged but they cannot buy three different remotes .
Industrial Designer: {gap} yeah . Children and everybody , yeah .
User Interface: They would like to buy just one and um just one which can be used all the three uh {disfmarker}
Industrial Designer: Yeah of course that we can do , but specifically if y if like elderly people want big buttons then you can't really make a bi big remote controller so maybe specifically you can design a big con remote controller for elderly and for children , like in a different you know .
Marketing: What about the electronics ? That's not really gonna change much , is it ?
Project Manager: Yeah .
User Interface: Cost effective .
Industrial Designer: No , it it doesn't cost , yeah .
Project Manager: No {vocalsound}
Marketing: That {vocalsound} that w that won't change much , will it uh ?
Industrial Designer: Yeah . Doesn't doesn't doesn't matter .
Project Manager: {vocalsound} The the quest the question to be addressed here is only who is the target group and how will it function ,
Marketing: I d I wouldn't think so .
Project Manager: and I think the how will it function is probably the question of the buttons you know , within the target group or subgroups .
Marketing: Mm-hmm . Yeah .
Project Manager: The question is only whether our budget will allow to have more than one design in a sense . I mean the basic design I understand will be the same ,
Marketing: Yeah .
Project Manager: but the question is how much will that set us back if let's say {vocalsound} uh forty percent we make large buttons and the rest we make regular buttons for example .
User Interface: Okay .
Industrial Designer: Yeah . {vocalsound}
Marketing: Yeah .
Project Manager: So that remains to s to be seen but {vocalsound} uh the target group as a whole is is basically everybody with a T_V_ .
Marketing: That's right ,
User Interface: Yes .
Marketing: and can we {disfmarker} can we is it even feasible to make one one remote control with something for everyone , or would we have to use the same electronics and make three different shapes ?
Project Manager: Yeah , well that's that's the question .
Marketing: Um the same electronics and basically all that's gonna be different is the plastic case .
Industrial Designer: Hmm hmm .
Marketing: And in that case we could probabl moulded plastic isn't all that expensive is it ?
Industrial Designer: Uh no . Mm , I I I don't think no . It's not .
Marketing: Um you as an industrial person ?
Project Manager: Well maybe there's {disfmarker} there's an idea you know t the new for example new portable phones ?
Marketing: Mm-hmm .
Project Manager: They have like removable plastic cases , so you can have a striped one or you can have a fluorescent blue one , or whatever ,
Marketing: Yeah . Mm-hmm .
Project Manager: and maybe something like that ,
User Interface: Okay .
Project Manager: that in each package you know you have {disfmarker} you you have {disfmarker} you have for example uh {vocalsound} you have let's say a fluorescent blue on it but then you have uh another colour or stripe whatever that already comes in a package .
Marketing: Well there's a real idea yeah . Mm-hmm .
Industrial Designer: Hmm .
Project Manager: And then if people really want more colours they can buy it separately .
Marketing: Yeah .
Project Manager: You know ,
Industrial Designer: Yeah , like for mobile phones we have uh different you know covers , like designs and all so that w we can have that .
Marketing: Right .
User Interface: Um {disfmarker}
Project Manager: yes .
Marketing: Mm-hmm .
Project Manager: That's right ,
User Interface: Yes .
Project Manager: and {disfmarker} but like if if then everybody is is is tired of the fluorescent blue and of the striped or whatever they have as another one in the package ,
Marketing: Uh yeah .
Project Manager: then they can go to the store and for a few uh Francs or Euros whatever they can buy
Industrial Designer: Yeah .
Marketing: An alternate package .
Project Manager: an alternate package with another two colours in it you know for example you know .
Marketing: Yeah . Okay .
User Interface: But uh yeah I I have a doubt like will it be cost wise effective if we {disfmarker} if we design a remote having all the uh different features for different people or designing three different um remotes for three different categories of people .
Project Manager: Well I think {disfmarker} I think the idea here is to uh to to d design one remote
Industrial Designer: Yeah , but uh {disfmarker}
Marketing: Well I think we can only aff {gap} , yeah .
User Interface: Okay .
Project Manager: and what the only change is gonna be um
Industrial Designer: Yeah .
Project Manager: the funct d t yeah uh {vocalsound}
Marketing: Cosmetic .
User Interface: Of th okay .
Project Manager: the functional {vocalsound} functional cosmetics if you want to put it that way ,
User Interface: Okay .
Project Manager: um having maybe larger buttons or buttons that light up or buttons that are slightly differently shaped for people uh either for children um {disfmarker}
User Interface: Mm-hmm .
Project Manager: Five minutes that was I guess tha that's the old message .
Marketing: Warning , finish meeting now . {vocalsound}
Project Manager: Finish meeting now . Um um .
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Well we may have to come back to one or two of these points at our next meeting but um {disfmarker}
Industrial Designer: Yeah , maybe , yeah , yeah .
Project Manager: But I think {disfmarker}
Industrial Designer: If we do some more research , maybe we {gap} .
Project Manager: I I think to sum it up the target group is basically everybody . If money permits we can address some features for some subgroups within that .
User Interface: Okay ,
Marketing: Mm-hmm .
User Interface: mm-hmm .
Industrial Designer: Hmm yeah ,
Project Manager: Do we agree , do we ?
Industrial Designer: I think maybe seventy percent is a unique uh uh remote controller and thirty percent is yeah it's sort of like {disfmarker} yeah .
Marketing: Okay but we have to l
Project Manager: Do we agree on on that in principle , like money will tell whether we will be able to do that or not .
Industrial Designer: Yeah , yeah , of course , yeah .
User Interface: Yes .
Marketing: Okay , fair enough .
Project Manager: {vocalsound} Okay ? So now I understand it's lunch break .
Industrial Designer: Mm-hmm .
Project Manager: And um . So that's what we will do .
Marketing: Okay .
User Interface: Okay .
Project Manager: So hank you very much .
Industrial Designer: Thank you .
Project Manager: And we'll see you after lunch .