Project Manager: Okay . So welcome back .
Marketing: {vocalsound}
Project Manager: What do {gap} {disfmarker} do we have to do ? {vocalsound}
Marketing: {gap} .
Project Manager: So first . I want to say I'm the secretary , so I make the minutes . You find them in your {disfmarker} in the map in the From the group . There's the minutes from the first meeting . You'll find the next minutes also there . Then {vocalsound} I wanna hear from you , what you've done . And after that I have some new product requirements . So {disfmarker} And after that we have to make decisions , what we will do . And then we're ready . We have forty minutes for this meeting . After that we'll have lunch . So first I wanna ask the {disfmarker} {vocalsound} Industrial Designer to tell what he did . So {disfmarker}
Industrial Designer: That's my task . Okay . Uh I've {disfmarker} Where have I put it ? My Documents or not ? Hmm . I've save it on my computer , my presentation .
Project Manager: Yeah on your computer , or the {disfmarker}
Industrial Designer: But where ?
Project Manager: What's the name ?
Industrial Designer: Uh uh uh {disfmarker}
Project Manager: What's the name of it ?
Industrial Designer: It was about the working of the remote control .
Project Manager: It's the technical function or the functional requirements .
Industrial Designer: Nope .
Project Manager: {vocalsound}
Industrial Designer: Not a {gap} of {disfmarker} Wait . The working design . But I've saved it .
Project Manager: Working design .
Industrial Designer: But now I don't know where it is . Hmm .
Project Manager: Working design . What is this ? Product documents .
Industrial Designer: Yeah . And I import this until {disfmarker}
Project Manager: On the desktop . Up . {gap} up . Up . Up .
Industrial Designer: One more .
Project Manager: Up .
Industrial Designer: {vocalsound}
Project Manager: Yes . My Documents . Nope .
Industrial Designer: What the fuck is this ?
Project Manager: Gone . {vocalsound} Well you {disfmarker} Um {disfmarker} Nah . Nah , nah , nah .
Industrial Designer: {vocalsound}
Project Manager: PowerPoint . Working design .
Industrial Designer: Yeah that's the empty one .
Project Manager: {vocalsound} And {disfmarker}
Industrial Designer: I had one .
Project Manager: Presentation of working design .
Industrial Designer: Uh-huh . Open it . Okay here it is .
Project Manager: Save as {gap} .
Marketing: {vocalsound}
Project Manager: Uh it's {disfmarker}
Marketing: Desktop .
Project Manager: Project {gap} .
Industrial Designer: Project .
Marketing: Yeah . Okay . Well .
Project Manager: Save .
Industrial Designer: Okay .
Project Manager: Very good .
Industrial Designer: A little later but here it is .
Marketing: {gap}
Project Manager: Okay . So {disfmarker} {vocalsound}
Marketing: {vocalsound}
Industrial Designer: So okay . It's a little difficult what I'm gonna tell you . It's about the working of the remote control . I just had an half an hour j to study it
User Interface: {vocalsound}
Industrial Designer: and {vocalsound} I don't get it .
Marketing: {vocalsound} Make it .
Project Manager: Now have ten minutes to tell it .
Industrial Designer: Ten minutes to tell it . Okay . I think it will be a few minutes and {disfmarker}
Project Manager: Okay .
Industrial Designer: First uh I will tell you something about the findings , what I discovered about the remote control . The working bout it {disfmarker} uh of it . Uh then I'll have uh some kind of map , and it's the top of the remote control . With a little bit of science , uh you {disfmarker} I will show that uh in in a few minutes . And then uh what I'll think about it . First , the findings . The remote control is a very difficult uh thing to uh to explain to just all of you wh who haven't seen a remote control uh inside . Uh there's a lot of uh plastic on it ,
Marketing: {vocalsound}
Industrial Designer: um because its uh not so expensive . And there are uh a lot of uh wires , uh which um connect the components in it , the battery , and there are um switches and things like that . There's a lot of small uh electronics . So it won't be um uh too expensive to build it . Only twelve Euro fifty I think uh we will make it . Now {gap} {disfmarker} And here I have the top of the remote control . Uh here's some kind of chip . Uh on top of this , there are uh the numbers . Uh you have all on your remote control . And uh the teletext uh button . And uh here's the battery . And when you push the button , it will uh will be sent to the chip . And the chip will um send it to all kind of sub-components . That's what I said , it's very difficult .
Project Manager: {vocalsound}
Industrial Designer: And after that it will be sent to the infrared . And that will send it to your television . That's a short h uh how it works . Uh I think I can uh make it uh difficult , but we all {vocalsound} we all don't get it . My preferences ? It's uh {disfmarker} it won't be uh {disfmarker} We shouldn't make it too big . Uh also for the cost , uh we should only put one battery on it . A long-lasting battery . Uh also for the cost , uh use only plastic . Not other materials . Also because of the cost , uh not too much buttons on it . We can also make uh a button uh with a {gap} {disfmarker} menu uh button . And then um that that you will see it on the T_V_ . And on the T_V_ you can uh switch into the menu .
User Interface: Mm-hmm .
Industrial Designer: That's {disfmarker} I think it's easier . And the bleep signal , y uh you told us . Uh but we can also use it uh a bleep like something , when the battery's empty , then there is a bleep . Then you'll have to change it in a in a week or something . And also the bleep , when {disfmarker} what I told you about uh when you lost it , and you push a button , and then you hear bleep bleep , and we will find it . This is uh just uh {disfmarker}
Project Manager: Oh oh . Two questions .
Industrial Designer: Yeah . Yeah .
Project Manager: The battery . You say one battery is cheaper . Why ?
Industrial Designer: If we w if we use only just one uh small pen-light , then it will be cheaper than when we use two .
Project Manager: Yeah but when you use two , you can use it two times longer .
Industrial Designer: Yeah but then we'll have to make the um remote control uh long lasting .
Project Manager: Okay so it's the size of the remote control .
Industrial Designer: {gap} Just {disfmarker} Yeah .
Project Manager: Okay and the buttons . When you use it on the television , you've {disfmarker} you need the television , wh which can use it .
Industrial Designer: Yeah . But uh I think this {disfmarker} our remote control is for the televisions we uh we sell in our company ?
Project Manager: Okay .
Industrial Designer: Or is it also for other company {disfmarker} uh for other televisions ?
Project Manager: I think we have to use it also on other televisions though .
Industrial Designer: Then this is an option . {vocalsound}
Project Manager: So {disfmarker}
Industrial Designer: Maybe just a menu button to use it on our televisions . And then we make it easier uh for our televisions . And on the other tele televisions , you can also use it , but then we won't use the
Project Manager: Yeah but I don't {disfmarker} I think it {disfmarker} {vocalsound} They are two different things though . We have to choose one . It has to work on o uh all televisions .
User Interface: Mm .
Industrial Designer: Yeah ? Okay . Then I think uh the menu button uh will only work on the newer televisions . And we will uh look forward and don't make a remote control which for the older televisions .
Marketing: Hmm .
Project Manager: Okay .
Industrial Designer: And I just uh have one more idea . Uh maybe it's one of your tasks . But {disfmarker} Uh , to have a trendy remote control , we can also um make something like the Nokia um mobile phones . To change covers . So if you have uh a trendy half with all red , uh yellow and something . And then you can put a red cover on it .
Marketing: Hmm .
Industrial Designer: And also different things .
Project Manager: Yeah . Good idea .
Industrial Designer: Yes .
Marketing: Will this will this add to the cost ?
Industrial Designer: Uh then it won't be {disfmarker} uh will have just one cover on the uh original one . And then you can buy the covers .
Marketing: Yes but you have to m uh be able to change it . D does it make it more difficult to design ?
Industrial Designer: I think it will be a little more difficult , but not too much .
Project Manager: Mm-hmm .
Marketing: Not much . 'Kay .
Industrial Designer: Just like with the Nokia uh mobile phones .
Project Manager: Yeah but there are much more Nokia telephones than um these ones .
Industrial Designer: Just one .
Project Manager: {vocalsound}
Industrial Designer: Yeah but then we'll have to to just um put five covers on it , and see if it works . If it won't works then we'll get something else . Then we uh won't g uh go further with it .
Project Manager: Yeah but are their profits bigger than their cost ?
Industrial Designer: Uh a p a {disfmarker} {vocalsound} a cover made in uh in China , it it won't be I guess so expensive I think .
Project Manager: Yeah but there are also design cost . I don't think {disfmarker} When you have a remote control , do you change the cover ? Would you change the cover ?
Industrial Designer: Maybe . I wi I won't .
Project Manager: No .
Industrial Designer: But maybe I think trendy people or like children where you can paint on it , and uh the the children think , oh this is my remote control , uh I made a picture on it . Uh {disfmarker}
Project Manager: N yeah but {disfmarker} I think that too less people would change it for good profit . So {disfmarker}
Industrial Designer: Yeah . Okay . And the other people ? What do you think about it ? {vocalsound}
Marketing: Um {disfmarker}
User Interface: Yeah it's a good idea . But {disfmarker} If if it {disfmarker} Yeah , I don't {disfmarker} I'm not sure if it will make profit enough to uh {disfmarker}
Industrial Designer: Okay .
Project Manager: {gap}
User Interface: But it's uh yeah it's uh original idea . {vocalsound}
Project Manager: Yes it is but I don't think we have to do it .
User Interface: No .
Industrial Designer: Okay .
Marketing: Mm .
Industrial Designer: You're the Project Manager . {vocalsound}
Project Manager: Okay .
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: Yes . That's it .
Project Manager: That's clear . {vocalsound} Okay thank you . So now the User Interface Designer .
User Interface: Oh . That's me . Uh {disfmarker} Come on . {gap} . Ah .
Marketing: Yeah .
User Interface: Yes well uh uh I shall give a short talk about the the technical function design .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Um I thought the the the technical function design was uh to uh {disfmarker} for a remote control to to to have some influence on the T_V_ set . Uh both audio and vide video uh in a cordless way . No cords attached . And uh well , it all by pushing a button on the remote . That was from my own experience and uh and uh the previous meeting . Uh I find some uh some interesting quotes on the web . Uh well the same idea here . Uh message to the television . And uh and and and well basic uh operations like on and off , and uh switching channels , and uh {disfmarker} and maybe uh teletext or something like that . Uh well these are two uh remotes , and that's our uh our dilemma I think . Uh {disfmarker} We just heard from the Industrial Designer how uh difficult it is . But uh shall we make a basic remote control , uh just uh swapping channels and volume and uh power button and well nothing much more . Or uh uh more functions on the remote . Uh maybe more devices you can influence . Uh a radio or a v a video recorder , uh V_C_R_ . {vocalsound} Yeah well that's our dilemma . Um any ideas about that ? Basic or multifunctional ?
Project Manager: We'll got back on that later .
User Interface: Okay yeah . Yeah well the {disfmarker} that was just on my mind .
Marketing: Yes .
User Interface: So uh I didn't know what uh what way we would go . Mm yeah well that was my uh functional uh talk {vocalsound} .
Industrial Designer: 'Kay .
Project Manager: 'Kay , thank you . Then it's your turn , the marketing expert .
Marketing: Okay . Uh um m Yeah . {vocalsound} Um yeah okay . This bit too far . {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: So {disfmarker} So I'm uh gonna have a presentation about um the market , about um yeah what people think . Uh we did a usability lab-test with a hundred persons . And we looked at uh several um things . Uh among them design , uh d d how d did they like the use of it , uh what frustrations they had while using remote controls . Uh well what what will be our market . And uh we asked them if we had some new featu features . If um that would be a good idea or not . Well our findings . Uh our users , they disliked the look and feel of current remote controls . Um uh they especially found found them very ugly . And um th they also found them hard to to learn how to use it . Uh well they also zap a lot . So uh zapping uh should be very easy . And uh fifty percent of the users only use ten percent of the buttons . So a lot of unused buttons . There is more findings . Uh on the buttons . Which uh buttons find users uh very important and which which not ? And how much would they use them ? Well uh the most used button is the channel selection . And uh we asked them how uh relevant they think uh the buttons are . The power , volume and channel selections are very relevant . Uh teletext is uh less relevant but also important . Uh not important they found the audio , uh that's not the volume but uh specific the the pitch , or the left or right . Uh the screen and the brightness . And uh channel settings . Uh th and they also are not used very often . Then we have a few um graphs about the market . Uh here we can see what the market share is of uh several groups . Um as you can see , most users are uh between thirty six and forty five . Um the the the younger group between sixteen and twenty five is not very big . And to come back on the the swapping uh things , uh I don't think uh , I {vocalsound} I think the younger will be most interest in it . But uh they are not a very big group . Um in the {gap} we asked them , uh how would you like a s a new feature . If you have an L_C_D_ on the remote control , what would you think of it . Now you can clearly see young users say {gap} . I will {disfmarker} that would very nice . And older user think uh they will be scared of change {vocalsound} I think .
Industrial Designer: {vocalsound}
Marketing: And they won't like it . And another thing , how would you like to have a speech recognition on it . Well here we see the same . Young users uh think that's an interesting idea . And old users not . Uh well we uh found out that there are two {disfmarker} several markets at which we can aim . Uh the first are the younger , the age between sixteen and forty five . Uh they are highly interested in the features , as you can see uh here . And um they are more critical on their money spending . Uh the second group is the older group . Aged between forty six and sixty five . They are less interested in uh new features . But uh they spend their money more easily . Now if we look back at this graph , we can see that among the first group is about um sixty percent . And the second group about forty percent . So the the first group is bigger . Well then I come to my uh personal preferences . Uh yeah the first question is uh {disfmarker} also we have to ask is at the which market do we aim at . Uh of course n uh saying we aim at the young group doesn't say that old people won't buy it . But less of them will buy it . Um well I uh {disfmarker} {vocalsound} Okay . What I thought , um even young people say it's hard to use , remote control . So if you make a remote control that is uh very easy to use , that's especially aimed at this group , even uh the young group will also be more interested . And um we can make special features . But uh I think it looks nice in the first time . But when use it , uh I don't know what's uh good thing of speech recognition .
User Interface: Mm-hmm .
Marketing: Um well th uh that's my second point .
Industrial Designer: {vocalsound}
Marketing: Uh less important functions should be discarded from the remote control . It's about discussion we had earlier . Um {disfmarker} You can find most functions on a T_V_ set . So uh you don't have to have a lot of audio options , or screen options to change the brightness . And such things . Um well the design is very important . One thing I did not say I think , is that a lot of users also said then I would uh buy a good looking uh remote control if there will be one . But they found most remote controls very ugly . So the design of our remote control is very important . And uh yeah it should be very zap friendly , as most users use it for that . That were my findings .
Project Manager: Okay thank you .
Industrial Designer: Yeah . I have uh one question .
Project Manager: Yes .
Industrial Designer: If we aim for the younger people , um and there will be uh a lot of features like L_C_D_ or the the the speech uh f recognising , uh the cost will be a lot of h uh a lot higher .
User Interface: Mm-hmm .
Industrial Designer: Uh I think we don't have that in our budget .
Marketing: Yes .
User Interface: No .
Industrial Designer: Do you think ?
Marketing: No .
User Interface: And I don't uh I don't think twenty five Euros for a remote is really cheap or something .
Industrial Designer: Like {disfmarker} No . No .
User Interface: So it's {disfmarker} Yeah , it's hard to uh get the younger group .
Industrial Designer: Uh-huh .
Project Manager: I think uh the L_C_D_ is cheaper than speech recognition . So I think that can be an d good option . L_C_D_ .
User Interface: Mm-hmm . Just the L_C_D_ ?
Project Manager: Yes . Only the L_C_D_ .
User Interface: Mm-hmm .
Project Manager: So {disfmarker} But we'll come back on that .
Marketing: Okay .
Project Manager: Now {disfmarker} {vocalsound} Oh , go on . What d d d um {disfmarker} Um {disfmarker} Uh we go {gap} {disfmarker} back on the decisions later . Now we have a few new product requirements . First , teletext . We have internet now so we don't need the teletext anymore . So not necessary .
Industrial Designer: {vocalsound}
Project Manager: Next . Only for the television . So we don't look at the other things like the radio or something . Only the television . We look at the age group of forty plus . Uh no , younger than forty . Is a g big group , and like you showed , n not very much people buy our stuff . Fourth point . {vocalsound} Our corporate colour and slogan must be used . Very important for the design . So you can see it on our site .
Marketing: {vocalsound}
Project Manager: Next . Um no . We have to make our decisions , what we want to do . So {vocalsound} like you said , we need the {disfmarker} {gap} . Maybe it's good to put it in a document . Now we have to decide what controls do we need . So maybe you can tell us .
Marketing: Yeah maybe we can first have a discussion uh on the the product requirements you just uh said .
Project Manager: Sorry ?
Marketing: The the requirements you just said ,
Project Manager: Yes .
Marketing: maybe we should first have a discussion about that .
Project Manager: Yes , it's okay .
Marketing: I uh personally think uh teletext is a good option . Uh not everyone um who is looking T_V_ can go to internet when they want to see the latest news .
Project Manager: Yeah but we don't use it . It's a {disfmarker} {vocalsound} new requirement .
Marketing: {vocalsound}
Project Manager: So , it's not my requirement .
Industrial Designer: 'Kay , we'll just have to do that .
Project Manager: We have to do this .
Industrial Designer: Okay . No discussion about it .
Marketing: Okay . Okay sorry .
Project Manager: No .
Marketing: Then uh {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Okay . {vocalsound} Unfortunately .
Marketing: {vocalsound}
Project Manager: So what controls do we need ? Who first ?
User Interface: Well a power button ?
Marketing: {vocalsound}
Project Manager: Okay . Uh power .
User Interface: Uh the well um I think separate channels . So {disfmarker}
Project Manager: Uh mm channel .
User Interface: But then both the the separate channels . So so uh zero to nine or something .
Project Manager: Channel {disfmarker} Zero to nine .
User Interface: Uh volume .
Project Manager: Volume . Maybe it's easy to pick . What was w your one ? Techno
Marketing: Mine ? It's the functional requirements .
Project Manager: Okay . We had w uh no no no no . Where was that example of the {disfmarker}
User Interface: Oh mine .
Project Manager: Johan . That was the {disfmarker} the the the the {disfmarker} {gap}
User Interface: Technical .
Project Manager: technical {disfmarker} Hallo . Okay . What do we need ? On-off . Zero to nine .
Industrial Designer: To change to the next channel , just one button . To move up , move down .
Project Manager: Yeah that's the channel .
Marketing: D Yeah . Do we make a menu ?
Project Manager: Menu ? Uh yes the n newer televisions ha do have menus . Uh {disfmarker}
Marketing: {vocalsound} {vocalsound} Uh {disfmarker}
Project Manager: {gap} {disfmarker} M Menu . I think um the only one or two numbers .
User Interface: Mm yes .
Project Manager: And {disfmarker} Hello ? That's ch {vocalsound}
Marketing: {gap} I think it will be um q quite easy to use , to have uh uh four arrows . Up-down for channel selection ,
Project Manager: Yes .
Marketing: and left-right uh for volume . And uh a menu uh button . And if you press the menu button you get into the menu , and you can use the same buttons . But the {disfmarker} then to scroll through the menu and to change the options .
Project Manager: On the L_C_D_ screen , you mean ?
Marketing: Uh well yeah that depends on if you have uh the menu on the T_V_ . Or you get the menu on the L_C_D_ screen on the remote control .
Project Manager: Think it's better to have it on the remote control , 'cause it it has to work on all televisions . So
Marketing: Yes .
Project Manager: we need {disfmarker}
Industrial Designer: But then we come to the costs .
Project Manager: N Yes . But if we have this {disfmarker}
Marketing: 'Kay . But well if you aim at the younger market , um a as they as uh s uh as we seen in the usability uh lab , uh they will buy a nice looking um remote control . And also to find the easy to use uh part very important . So if we have a L_C_D_ sh uh screen , and uh not too many buttons , I think that will incre uh uh even when it's a bit more cost , it will still sell .
Project Manager: So now we don't have a lot of buttons . Is this enough ?
User Interface: Mute .
Project Manager: Mute . Maybe in the menu ?
User Interface: Um {disfmarker}
Marketing: Mm .
User Interface: Yeah but then it's always uh more than one uh thing to do .
Project Manager: Mute . Mm-hmm . Okay .
Marketing: Yeah .
Project Manager: Maybe more ? {vocalsound} {vocalsound} No . Well . Then that's all . This will be the buttons . And {disfmarker} I think that's enough for the next phase . So we can go on to {disfmarker}
Industrial Designer: But now we have only the buttons .
Project Manager: Yes .
Industrial Designer: And uh we don't yet have to decide what the remote control would look like ? Or {disfmarker}
Project Manager: No that's for the next phase .
Industrial Designer: Okay .
Project Manager: Um {gap} {disfmarker} Phase two is the conceptual design . So then we'll have the concepts .
Industrial Designer: Okay . Okay .
Project Manager: That's for the {disfmarker} So uh next point . Now we have lunch-break . After that we have t thirty minutes for work . And you can find the minutes in the Project Documents folder inclusive the uh buttons . No . Your individual action , you can find them in the email . So now it's time for lunch .
Industrial Designer: Okay .
Marketing: Okay . Good idea .
Project Manager: Thanks for coming .
Industrial Designer: {vocalsound}


Project Manager: Okay uh Agnes , you can help me for the slide when {gap}
User Interface: Yep . Sure .
Project Manager: okay . Okay , welcome back . I hope uh you have a fresh head and a fresh time . How t now the meeting actually we gathering here to discuss about the functional design meeting . Okay , and uh we'll issue some information from uh all of you . And it's in the , I think uh , in the sharing folder . And uh I will invite uh the Christine and the Ed and uh Agnes to discuss about on the various subjects . So can you go to the next slide ? Yeah uh the agenda of the meeting is opening . Then uh I'm going to talk about uh the project management , what I'm going to do , and uh , of course , I'm doing the project management and secretary both , okay , to take the minutes of the meeting . And there are three presentations . One is uh new project requirements . And the second one about uh decision on remote control functions . And uh finally we are closing . Uh and the meeting time will be uh forty minutes , so you have to be very quick . And I have come up with the {disfmarker} management come with the new proposal , okay , and I have to discuss a few points on this . Uh both says new insights in the aim of your project . Uh the one is uh the teletext becomes uh outmoded , okay because if uh because of the computer systems and the new technology . So we don't need to consider really about the teletext all in our new project design . And the second one is about uh the remote control . Should be used only for the T_V_ . That's what our uh management says . And the third point , it's very very important to establish our uh marketing or uh corporate image , okay , with this new project or new product . Okay . {vocalsound} So I will invite uh {disfmarker} Agnes , can you go to the third slide ?
User Interface: No , this is the third slide .
Project Manager: Okay , {gap} . So , I'll invite uh Christine to discuss about uh the functional design .
Industrial Designer: 'Kay , do you wanna open the {disfmarker}
User Interface: Sure . Um . You're participant s
Industrial Designer: I'm number two .
User Interface: Two ?
Project Manager: {vocalsound}
Industrial Designer: That's it .
User Interface: Do you want the mouse , or do you want me to {disfmarker}
Industrial Designer: I'll do the notes . Yeah , thanks .
Project Manager: {vocalsound}
Industrial Designer: So um well I I figured uh we should um identify some user requirements , and from my experience , I wanna uh , and from {vocalsound} research I did , uh the the device has to turn the television on and off the first time you press on the big button , you can't uh can't have like uh waffling on this point , you know .
Project Manager: {vocalsound}
Industrial Designer: Really have {disfmarker} It needs to be able y y have to be able to find it . Because one of the biggest problems with remote controls is finding them . So uh , I also , since we have to establish our corporate image on the basis of this new product , thought we better look at things that are popular and um ex go beyond those , and , as I said in the first meeting , um {vocalsound} and then uh we might wanna talk eventually about the materials that are appropriate to use in uh in the construction , especially in the the uh the outside of the product
Project Manager: {vocalsound}
Industrial Designer: so that it gives the appearance , and it is reliable , and so forth . {vocalsound} I did a little history on uh the the uh remote controls and when they were invented and so forth , so , I guess this guy Zenith uh created the Flashmatic , which I kinda like the idea , 'cause it made me think of um um maybe the remote control made a big flash when uh you turn the T_V_ on and off , that might be interesting . And um {vocalsound} so it was highly directional flash light that uh you could turn the picture on and off , and the sound on and off , and change channels c so I think um those are still requirements we have today , uh fifty years later .
Project Manager: {vocalsound}
User Interface: Mm-hmm .
Industrial Designer: And uh it was really a pioneering innovation , but it was uh sensitive to the sun , so that uh it would get {disfmarker} would start off by the {disfmarker} you'd get {disfmarker} it would easily cause um problems . So , uh I {disfmarker} in addition to uh looking at the um {vocalsound} uh the functional requir so all these devices are examples of where uh mm {disfmarker} they {vocalsound} represent examples that are available today {vocalsound} {vocalsound} which I think the one in the middle is r um really uh something to keep in mind .
Marketing: Fantastic . {vocalsound}
User Interface: {vocalsound} {vocalsound}
Industrial Designer: It'd be easy to find . And um it would uh y you'd {vocalsound} {disfmarker} you could throw it at things if if the T_V_ didn't turn on and off , you could use it for something else . And since I'm not really um {vocalsound} Industrial Designer , I didn't really know what to do with this slide . But um {vocalsound} I just {vocalsound} took some {vocalsound} different uh schematics and I put them into this , and I guess this is what a slide might look like if you were drawing a circuit board . {gap} I don't know why um we were asked to do this . So , uh {vocalsound} personal preferences , {vocalsound} um
User Interface: {vocalsound}
Industrial Designer: I think we could uh I I'm really thinking outside the box here , and I think that we should consider perhaps having an an an a a size uh {vocalsound} {disfmarker} a remote control that changes in size depending on the user preference .
User Interface: {vocalsound}
Industrial Designer: So something that's very very flexible and inflatable and then you could shrink it . I think um it could either be {disfmarker} you could go either one extreme , be very colourful , or you could make it clear , and um kind of blend in with things , so you didn't have to um {vocalsound} uh have a problem with the th the decoration of the {disfmarker} of the user's home . Um I think uh it needs to be waterproof , because uh sometimes they fall into cups
Project Manager: {vocalsound}
Industrial Designer: and , you know , it might be out by the swimming pool or something like that . Um {vocalsound} if you uh mi one of {disfmarker} one of my requirements was about needs t to tell you when it's done its job or not , because half the time , I keep pushing on the remote control , and I don't know if it's actually understood my message , so I think it should give you some sort of an oral cue . And uh , course I never wanna replace the battery . {vocalsound} So ,
Marketing: {vocalsound}
Industrial Designer: that's {disfmarker} those are my f preferences , and that's my presentation .
Project Manager: Yeah , let me uh interrupt you uh if you can add other facility , other feature , like uh unbreakable .
Industrial Designer: Yes .
Project Manager: Okay , because uh especially today , you know , you have the family and the kids ,
User Interface: {vocalsound}
Project Manager: okay , and the kids throw it and they they play with their remotes and {gap} .
Industrial Designer: Run over it with a car .
Project Manager: Yes . Okay , so if you can add the feature , okay , for your uh fabric whatever in your outline design okay , with unbreakable , okay , I think that will give a lot of advantage for our product , if I'm not wrong . Maybe you can uh add it in that .
Industrial Designer: Good idea . Good idea , I'll I'll uh um {disfmarker} Yes , very good .
Project Manager: Okay , uh thank you Christine , and uh uh any questions or uh clarifications , or any discussion on the functional design ?
User Interface: Do you have any preconceived ideas in terms of materials ? 'Cause , for example , in the unbreakable thing , doing something plastic would be harder ,
Industrial Designer: Hmm .
User Interface: whereas having something like , I dunno , steel or titanium isn't really economically viable . {vocalsound}
Industrial Designer: Titanium . Titanium would be {vocalsound} be heavy , too ,
Marketing: Titanium . {vocalsound}
Industrial Designer: wouldn't it ?
User Interface: Yeah .
Industrial Designer: No , I haven't really um {disfmarker} I wanted feedback , I think we need to rate {disfmarker} rank these , but we'll see what your uh personal preferences are and your thoughts .
User Interface: Yeah . Sure , yeah . No , I just wondering whether {disfmarker} that you had any sort of {disfmarker}
Industrial Designer: {vocalsound} I like titanium . It's light .
User Interface: Yeah .
Industrial Designer: Uh {vocalsound} yeah
Marketing: Expensive .
User Interface: {vocalsound} The marketing comes out . {vocalsound}
Industrial Designer: but uh who who said {disfmarker} who said we were ,
Marketing: {vocalsound}
Project Manager: Yes .
Industrial Designer: you know , nobody told me how mu what our financial objective is , so um {disfmarker}
Project Manager: {vocalsound} Yeah so {disfmarker}
Industrial Designer: It'd be hard to inflate something ou made out of titanium though {vocalsound} .
Project Manager: Yeah the the {disfmarker} I'm sorry because uh the last meeting we supposed to discuss about the financial thing .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: Uh let me go quickly , maybe if I can go back {vocalsound} . I know the project plan and the budget . So I can close this , {gap} not sure . Was in uh {disfmarker} S This . So let me see where is this file .
User Interface: That's Christine's .
Project Manager: This is Christine . {vocalsound}
User Interface: And that's mine , I think .
Project Manager: That's yours , okay . Saving .
Marketing: {vocalsound} {gap}
User Interface: In modified .
Marketing: I don't know ,
Project Manager: Okay , uh
Marketing: I think verbally we can {disfmarker} we can pretty much sell .
Project Manager: I will {disfmarker} I will send you a mail , okay ? The project may be the the project aim , okay . At the end of the day , the company uh wants to make at least uh the fifty million Euro . Okay , and uh of course the price will be very reasonable on the the sales side . Okay , that maybe Eddie will talk to you about uh how much uh the price and uh what's uh {disfmarker} how much its cost for the manufacturing and how much it's going to be {disfmarker} we sell in the market . Okay . Then uh you can come back with your feedback . And I I have one {disfmarker} maybe the suggestion or opinion . This remote control , okay , it can be for like universal , to use for any T_V_ . Okay , and it will be slim , okay , and uh {disfmarker}
Industrial Designer: {vocalsound} Not fat ?
Project Manager: Not fat .
Industrial Designer: Not fat , huh .
Project Manager: Okay .
Industrial Designer: {vocalsound} Might be hard to find , though .
Project Manager: Yep . But let's try it , okay , with the different uh {disfmarker} the designs , okay , the functional designs .
Marketing: Hmm .
Industrial Designer: Oh , okay .
Project Manager: Okay ? So any other questions ?
Marketing: Uh from her side , I don't think uh there's too many more questions .
Project Manager: Okay . Thank you Christine for uh time being ,
Marketing: If you can come to the {disfmarker}
Project Manager: so then uh Ed , so can you tell about {disfmarker}
Marketing: Okay , from the marketing {disfmarker} yeah , from the marketing side , just to to give an idea what the management is looking for , I was looking for a a remote control to have a s
User Interface: S 'scuse me for one sec .
Marketing: I have a sales price of twenty-five Euro , with a production price of uh twelve and a half Euro . For what uh I think from what we're trying to find , we're tr we're looking for , I don't think that price is exactly in the market . Okay ?
Project Manager: Mm-hmm .
Marketing: I'll explain myself here now in the sense that uh in a {disfmarker} in the recent surveys , uh from the ages {disfmarker} fr from fifteen to thirty-five , eighty percent are willing to spend more money for something as fancy as trendy .
Project Manager: {vocalsound}
Marketing: Twenty-five Euros , uh that's that's a preson reasonable price . That's a market price right now . Now if we're gonna take a risk , and push this up a bit , make it more expensive ,
Project Manager: Yep .
Marketing: but give them added things that they don't have now ,
Project Manager: Yep .
Marketing: then it w it could possibly sell . Obviously the risk is there . Too expensive , they're not gonna buy . But , I think uh there's one other thing interesting {disfmarker} two things that are interesting {gap} is that uh from the fifteen to thirty-five year-old group , which always spends more money on trendy new things , speech recognition is requested .
Industrial Designer: {vocalsound} Speech recognition? .
Marketing: And we're talking between seventy-five to ninety percent of this group is willing to pay for speech recognition on a remote .
Project Manager: Mm-hmm .
Marketing: Obviously , we can't make a remote into a computer , but maybe simple commands . I dunno , louder , softer , on , off . That might be a possibility , even though it costs more , to be the first on the market to produce this .
Project Manager: {vocalsound}
Marketing: Thirty-five percent say they're too difficult to use . So we have to figure out a way of making it um more user friendly . {vocalsound} Uh fifty percent say they can't find the remote half the time . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: So maybe one word speech recognition commands , say remote , and there's a beep beep beep , and they can find it through , you know , ten tons of newspapers , magazines , whatever you have at home .
Project Manager: {vocalsound}
Marketing: But , in the cost that uh the management is looking for , that's not gonna be possible . But if it's trendy , if it's fancy , it's got some colour to it , if it's very easy {disfmarker} easy to use , if it's got simple remote {disfmarker} speech remote uh control , like I said , louder , softer , change channel , on , off , remote , it goes beep beep , I can find my my remote without spending half a day looking for it and getting all upset 'cause I can't turn the T_V_ on . So we're gonna have to look at it in a {vocalsound} in this global idea , with the ideas of the industrial uh design .
Project Manager: {vocalsound}
Marketing: But , price obviously we have to talk about .
Project Manager: Yep . So what do you think about uh the design {gap} ? Do you think you can make it or uh {disfmarker}
Industrial Designer: D uh I'm sorry ? {vocalsound}
Project Manager: What do you think about uh the design , uh what he was talking about {disfmarker} of the speech recognition ?
Marketing: Speech recognition .
Industrial Designer: {vocalsound} Well , uh training is always an issue with uh commands .
Project Manager: Mm-hmm .
Industrial Designer: So um {disfmarker} might uh {disfmarker} we can perhaps um {vocalsound} do it if the user is willing to spend some time in the training process , uh it could reduce th th uh the overall um cost . Not sure how . {vocalsound} But um anyway , um {vocalsound} I I think also that uh this might impact the battery life . And um so , maybe what we'll have to do is um add something where you can um recharge it wirelessly so that uh {vocalsound} y you know sen send power to it . So uh or maybe uh set it out in the sun and it uh , you know , gets uh , from the light , um a a solar cell inside there
User Interface: Hmm .
Industrial Designer: so that uh you have enough uh juice to do all these fancy things .
User Interface: It seems also like with the speech recognition , yeah , it's a great feature , but if you're watching T_V_ , there's a lot of ambient sound , and it's words . It's not just , you know , noises like something hitting . It's actual speech , so then you have to make sure that the speech recognizer is good enough to filter out the T_V_ speech , and the the user's speech . Otherwise , you can say remote .
Industrial Designer: Off . {vocalsound}
User Interface: But if someone on the screen is saying the same thing , all of a sudden , you have someone in a movie saying off and your screen dies , because they've triggered the remote control and it's turned off your T_V_ . {vocalsound} So , I think if we can find a speech recognizer that can handle those types of problems , then yeah , it'd be a really good marketing gimmick .
Marketing: Mm .
User Interface: But , I think we seriously need to consider how that would impact the situation .
Industrial Designer: Very good point .
Marketing: Because tha w {vocalsound} with speech recognition uh th I'm not that good at that idea
User Interface: Mm-hmm .
Marketing: but th {vocalsound} if it's a one-word recognition , 'cause I know with telephones and cars and things I've seen in the States ,
User Interface: Yeah .
Marketing: {gap} a friend of mine says call Mom , and it calls up Mom .
User Interface: Yeah .
Marketing: 'Kay the radio can be on and everything .
Project Manager: Yep .
Marketing: Because I think s with speech recognition , if uh the the remote or like the telephone {vocalsound} {disfmarker} it has a exact word that it has to hear .
User Interface: Mm-hmm .
Marketing: I don't think it would come through a sentence in a television . If somebody's speaking on the se the television , they're not gonna stop and say remote ,
User Interface: Mm-hmm .
Marketing: okay . So I think that uh something could be designed to recognise single word {disfmarker}
User Interface: Oh yeah . Yeah . No , I think it's a great idea if we can design it to to suit those requirements .
Marketing: Like the t like the telephone . No because I {gap} this is this is years ago in the United States where we're driving down and he said call home , and the telephone called immediately {vocalsound}
User Interface: Yeah . {vocalsound}
Marketing: so well , that's kinda cute . {vocalsound}
Project Manager: Well , what I can uh suggest to you , Christine , okay , uh if you need some uh {disfmarker} the technical feedback , or some training , okay , about uh this facility , especially for the speech recognition , I can recommend you some companies like uh Intel or I_B_M_ , okay , because they're already in this uh speech recognition part , okay . And uh you can maybe have some uh technical backup from them , some kind of a technical tie-up . Okay , and uh if you want , I can coordinate , okay , to get some information , okay , and uh you can uh let me know , okay , so what kind of uh the details you require okay , to add this feature in this project . I don't think it's uh the difficult . And uh we need to know how much is the timeframe you need to develop , apart from uh what {gap} today .
Industrial Designer: Okay , we'll find that out .
Project Manager: Yep .
Marketing: From from your side uh , you're gonna have to go back the management and s be more s precise .
Project Manager: Yes .
Marketing: What do they want ?
Project Manager: Yes .
Marketing: Uh {vocalsound} , a risk , take a risk on the market ? Something that's gonna cost more , but could very easily s make a boom in the market ?
Project Manager: Yes . Yep .
Marketing: Because it has to be something totally different , has to be total totally new . Something that nobody has right now .
Project Manager: Yeah but
Marketing: And it's gonna cost .
Project Manager: but end of the day , you're the sales guy , so I will come back and sit on your head because uh you are going to give your sales projection ,
Marketing: {vocalsound}
User Interface: {vocalsound}
Project Manager: okay . It's uh of course it's uh good to uh tell the management how much it's cost us
Marketing: Mm-hmm .
Project Manager: and how much you are going to benefit ,
Marketing: Sure . Sure .
Project Manager: okay . And uh , so I don't mind to convince , okay , the management to spend some more money on the project , okay , if you can make out of
Marketing: Obviously .
Project Manager: the money from this project .
Marketing: If the bottom line is positive . {vocalsound}
Project Manager: Yes , okay I don't mind to convince the the management ,
User Interface: {vocalsound}
Project Manager: okay .
Marketing: Mm .
Project Manager: The management says , okay , so they they don't want certain facilities , which it's already worked , okay , they want something uh new , okay . I think uh like uh speech recognit definitely they will agree , I don't think they'll say no for that , okay . And uh I hope I can convince the management on that , okay . So if you have any uh new ideas , okay , for uh your {disfmarker} you can always come up and uh you can tell me if you need any uh s special , okay , coordination , okay , between any uh technical companies , which you can uh hide their technology backup , okay , for your uh functional design or technical design , okay , then I am ready to do that . And uh what's your comments about uh {disfmarker}
User Interface: Um well , I mean , maybe if I go through my presentation , you can sort of see what the user perspective is , and how it ties into the other two comments .
Marketing: Mm .
Project Manager: Yeah , so you are finish , Ed , uh so I can uh {disfmarker}
Marketing: Yes . Mm .
Project Manager: Okay , I'll uh hand over to Agnes . Just gonna close this . T Uh where are you , here ?
User Interface: Mm participant three .
Project Manager: Participant three .
User Interface: Nope , here {gap}
Project Manager: Okay , so I'll {disfmarker} yep . Okay .
User Interface: Good .
Project Manager: Is it okay ?
User Interface: Thanks .
Project Manager: Alri
User Interface: Yeah , and that's fine . Okay . So , basically , the method that we usually use in the user interface design is that we need to look at what people like and what people don't like about existing products . So , in our case , existing remote controls . And then , what the good ideas are , and what the bad ideas are , and why they're bad and good , which isn't always as obvious . We seem to have intuitions about why things are good or things are bad , but when you look , technically , at how it works , sometimes that's not the case . Then we need to decide what functionalities we really want to keep , 'cause that'll feed into both Ed's work and Christine's work . Um and then what the remote control should look like , obviously , once we've got a good idea of what the functionalities are . So , in terms of the functionalities that we need , you obviously need to be able to turn the T_V_ on and off . You need to change channels , both by directly going to a specific channel or by channel surfing . You need to be able to control the volume and then control any menus on the T_V_ to regulate contrast or whatever . So , the problems that people have expressed is that there's too many buttons on remote controls , in general . The buttons {disfmarker} it's not clear what they're supposed to do . Um often , you need to know specific button sequences {vocalsound} to get certain functionalities done , um which you don't necessarily always remember , especially if it's a functionality that you don't use very often . And that the buttons are too small . So , here we've got two examples where here on the left-hand side , you can see a remote control that has lots and lots of buttons .
Industrial Designer: {vocalsound}
User Interface: The buttons , in a lot of cases , are tiny . Um they're hard to see , and okay , they're labelled , but the labels don't necessarily tell you too much . Whereas , on the other side , you have a much simpler remote control that I think basically has the minimum functionalities {vocalsound} that are needed . And it sort of looks simpler and just less imposing when you first look at it . So , I would be inclined to go sort of towards this , in terms of design , rather than this . And if there's specific functionalities that require more buttons , then we can figure out how to do it with existing um buttons . So my personal preferences are to keep the number of buttons to a limit , or to a minimum , sorry , make frequently used buttons bigger and more strategically placed , so like the on button being really obvious one , the channel changing and the volume , and to keep the design basically sleek and simple .
Project Manager: Click mm .
User Interface: Which , I think ties into what Christine and Ed have both said fairly reasonably . Um so , that's pretty much it , an I don't know if you guys have any questions or {disfmarker}
Industrial Designer: Oh , it's um , seems {vocalsound} very understandable . Clearly your research and uh {disfmarker} and ours uh heading in the same direction ,
User Interface: Yep .
Industrial Designer: and um uh the only thing that I saw missing from uh your your research that we found was this uh ability to find the doggone thing when you need it .
Marketing: {vocalsound}
User Interface: Yes , that's true . Yeah .
Industrial Designer: So uh , you know , but that's okay . That's why we're all here at the table , so that if we think of it and our research indicates certain things and um w we it's complementary .
User Interface: Yeah .
Industrial Designer: I also think that um uh th f the the feel of it is uh , when you hold it , is something that um uh was expressed more in in in in my uh design
User Interface: Mm-hmm . Yeah .
Industrial Designer: and that's logical and normal 'cause those are the parameters that an Industrial Designer's more thinking about , th th the look and the feel ,
User Interface: Yeah .
Industrial Designer: and uh , you're {disfmarker}
User Interface: Oh , that's definitely a very important factor , especially to users who are gonna be buying the thing and then using it almost on an {disfmarker} daily basis in a lot of cases , I think .
Industrial Designer: First . Yep . Mm-hmm . {vocalsound} Okay , so I don't have any questions . Sounds good .
Project Manager: So {vocalsound} for anybody need uh any help , for time being , on this uh subjects , okay , so please come back to me ,
User Interface: Oh {disfmarker}
Project Manager: and uh Christine , maybe I can uh try to help you to get some uh the technical uh the companies to help you for uh make a design uh slim , okay , and to add some features , like we are talking about , the speech recognition and all .
User Interface: Should we maybe make a decision about what features we actually want to include ,
Project Manager: Yeah .
User Interface: 'cause we've thrown a lot of features onto the table , but do we actually want to incorporate all of them , or have we missed anything ?
Marketing: Hmm .
Industrial Designer: Do you wanna go back and look at the closing slide , maybe that would provide some guidance ?
User Interface: Sure .
Industrial Designer: Doesn't really tell us .
Project Manager: So not really this one we are talk ab
Marketing: Individual actions . {vocalsound}
Industrial Designer: Well it says individual actions ,
Project Manager: Yep .
Industrial Designer: it says user interf so I'm supposed to do the components concept , supposed to work on the user interface concept ,
User Interface: Mm-hmm .
Industrial Designer: and you're supposed to keep watching the trends . Um and specific instructions will be sent by our our coach . I think we should {vocalsound} do as many features as uh {disfmarker} start with all of them right now
User Interface: I thought {disfmarker}
Industrial Designer: and eliminate them later in the process , that's my suggestion .
Project Manager: Okay , that will be great . {vocalsound} And uh I'll send you the the minutes of meet
Industrial Designer: {vocalsound} You can object if you want to {vocalsound}
User Interface: No , I I'm just thinking in terms of time ,
Marketing: {vocalsound} She's objecting . {vocalsound}
User Interface: like if {disfmarker}
Project Manager: Yeah .
User Interface: {vocalsound} Yes , now I'm objecting . No , I mean , I was just thinking is it really practical to start designing something with features that we're just gonna end up throwing away ? I mean , it takes a lot of time and effort for everyone to consider different features , um and s if we spend that time and effort on features that we're not gonna use , maybe it's better to spend it on the f thinking more about features that we actually do want , but {disfmarker}
Industrial Designer: I think we should take that as an action item for after the meeting ,
Marketing: Oh th {vocalsound} we s we still have {disfmarker}
User Interface: guess {disfmarker}
Industrial Designer: 'cause w our meeting time has run out .
Marketing: Yeah .
Industrial Designer: Somebody else has go to use this room ,
Marketing: Right .
User Interface: Sure .
Industrial Designer: and , you know , we can't hang out here
User Interface: Yeah .
Industrial Designer: and talk about this , so {disfmarker}
User Interface: Yeah . Sure .
Project Manager: Okay , what we'll do is now we'll take for lunch break , okay , then uh we can discuss furthermore , okay , with our areas , and uh then we will come back again in the {disfmarker} in the next meeting . So thanks for coming and uh I'll send you minutes of meeting , and uh please put your all information in the sharing folder so everybody can share the information . Okay ?
User Interface: Okay .
Project Manager: So let's go for lunch then . Thank you .
Industrial Designer: Thank you very much .
Marketing: Agreed . {vocalsound}