Project Manager: Hi Kate . {vocalsound} Okay , carry on .
Industrial Designer: Just just carry on . {vocalsound}
Project Manager: {vocalsound} Alright um this is the beginning of the third meeting , the conceptual design meeting . Um our agenda should be um that we're opening the meeting , I have {disfmarker} the minutes from the previous meeting are on the shared f drive at this point . Um and we should each have a presentation to make . Um we have certain decisions to make and we have forty minutes total . It's twenty five after two at the moment , so forty minutes is five after three , {vocalsound} um which I'll be keeping an eye on the clock for us . Okay . {vocalsound} Um there are the decisions we have to turn to , but we'll come back to them in a minute after I take us to the minutes of the previous meeting . Right um as we remember , I opened the meeting , the four of us were present , the meeting {disfmarker} the first meeting's minutes were reviewed and approved . Um Sarah , you presented a marketing research report um which pretty much rep represented that fifteen to thirty five year olds uh it has to be hand-held , power , channel , volume , number keys , possibly a speech recognition . And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use . I think all of us agreed with those things . Kate presented a working design of {disfmarker} going after {disfmarker} going over the basics on the whiteboard um that it should be a simple mass-produced device , because of the twelve and a half Pence cost . Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point . Um and the new requirements that it for {disfmarker} be for T_V_ only um and that it include the l so slogan and colour of the uh corporate design be included . Um {vocalsound} the corporate image . So we agreed that the target market would be fifteen to thirty five with more money than sense , that were decision makers . Alternatively it would be a manufacturer to enclose it with the T_V_ , but it still should meet those parameters . Um and that the function we agreed was volume , power , numbers , enter , channels , a way to move between channels , easy to use and hand-held . {vocalsound} Um at that point we agreed that Sarah would look at the current cost of competition , what what do the current ones sell for . Um and Steph was gonna look at ec ergonomics . Kate was gonna look at cost and feasibility of the various possibilities that we discussed . And I was to type up these minutes and work on the final report . Is this a fair presentation of what our last meeting was ?
User Interface: Yeah .
Industrial Designer: Mm-hmm .
User Interface: Yes .
Project Manager: Okay . Right . So we're ready to close that and go back to our {disfmarker} That one . Right . We're up to the point of the {disfmarker} Go back . Um {vocalsound} the three presentations . So we're going to pull the plug on me and turn to Sarah . Is that okay ? Is that alright with everybody else ?
Industrial Designer: Mm-hmm . {vocalsound}
User Interface: Yep .
Project Manager: Especially since Kate asked to be last . {vocalsound} Sarah , I'm sorry if I misspelled your name , I didn't know whether it was S_A_R_A_ or {vocalsound} S_A_R_H_ .
Marketing: {vocalsound} {vocalsound} I respond to either .
Project Manager: You respond to whatever you get , huh ? {vocalsound}
Marketing: No worries .
Project Manager: Okay . Um , did you do your {disfmarker} Hit {disfmarker}
User Interface: Yeah , {gap}
Project Manager: Ah , there it is . Ta-da .
Marketing: Okay , first thing I want to address is um one of the points that Florence brought up , which was uh current cost of the competition devices , similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros , depending on uh branding .
User Interface: Right .
Marketing: Some of them that have a higher brand recognition are on the more expensive end . But I think that with the current um price that we're searching for , we're well within , even on the lower end , of the uh of the market .
Project Manager: Mm 'kay .
Marketing: But I'm going to move on to more interesting um {vocalsound} more vibrant things . {vocalsound} So , I investigated the remote control market in greater detail , and my uh {disfmarker} the theme of what I was to work on was uh trend watch .
User Interface: {vocalsound}
Marketing: And {vocalsound}
Project Manager: 'Kay .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} Sorry . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: I'm glad to see the marketing budget is being so well spent on {vocalsound} {gap} . {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
Marketing: {vocalsound} I know that you all are a distance from cutting edge marketing research ,
Industrial Designer: {vocalsound}
Marketing: so you know , I'm just gonna try to cloak it in really professional terms here . What's hot , fruit and veg . Spongy .
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: And this is all over the catwalks , Paris , Milan , and I'm talking about clothing , furniture , shoes . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: This is really interesting change from past years ,
Project Manager: Mm .
User Interface: {vocalsound}
Marketing: because it is much more organic , um some would say approachable . {vocalsound} And I think if we're to refashion our view of what we want in a remote control , we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset . So . {vocalsound} I also did a little research on um {vocalsound} what again are the most important priorities in uh decision making about uh purchasing . Fancy . Functional is out . And f the fancy , and that's exactly the term , I'm I'm thinking polished , elegant , {vocalsound} you know , kind of innovative , but a cut above . This is twice as important as the next finding , which is technologically innovative . This is interesting , 'cause I think in the last meeting we were talking about technology as being so important , but maybe what's innovative is having it simple with um with uh technologically {vocalsound} superior fabrics or uh , you know , designed in interesting substances . Ease of use . Again , pretty low , I mean it's the top three , but each of the uh fancy and technologically innovative are far more important . So I think we should cloak the streamlined remote control device in a series of {vocalsound} fruit {vocalsound} fruit themed sleeves .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} I think that's a good idea . Don't you ? {vocalsound}
Marketing: {vocalsound} Y yeah , you know {disfmarker}
Project Manager: It sounds like the the uh covers that they use for the remote , you know , your t your cell phone .
User Interface: Yes .
Marketing: Exactly . {vocalsound} Exactly . I was thinking though that instead of having something uh like patterned , you know , so , you know , something similar to a summer dress . {gap} you know , it would have like fruit and veg , is that we actually make these spongy .
Project Manager: Mm .
Marketing: They could be {disfmarker} ini initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held , so banana , pineapple and pear . Um it could actually {disfmarker} the sleeve could {vocalsound} take up a lot of the {vocalsound} development and the remote control , we'd just need to get reductionist on it . {vocalsound}
User Interface: {vocalsound} {vocalsound}
Marketing: They could be interchangeable , they're spongy , that goes back to ergonomic , and the youngsters love 'em , fun for the whole family , everyone can have their own . So what we're talking about is changing . this concept . Everyone has a T_V_ remote , but then we add in the fact that they could each have their own individual fruit .
User Interface: {vocalsound}
Marketing: {vocalsound} That's what's hot on the catwalks . {vocalsound} So , this is my {disfmarker} This is what I'm thinking .
Project Manager: Hmm .
User Interface: {vocalsound} {vocalsound}
Project Manager: Uh-huh mm . In most families , don't {disfmarker} isn't the remote {disfmarker} is a remote .
Marketing: Y yeah , but I think I think what this would allow is perhaps a person in the family who had the most opinion about it {disfmarker} we all need a remote ,
Project Manager: Mm .
Marketing: but the person who is really perhaps active in personalising , I'm thinking the teenager , the {disfmarker} someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers .
User Interface: {vocalsound} So when your dad's sitting there , overriding your decision , going no we're gonna watch this , you can bring out your own remote and be like zap , no we're gonna watch this .
Marketing: {vocalsound} Yeah . W and {vocalsound} plus I think {disfmarker}
Project Manager: Mm . Well actually some households do have three and four T_V_s
Marketing: {vocalsound} Uh yeah .
User Interface: {gap}
Project Manager: and they would have a remote for each one ,
Marketing: Yeah .
Project Manager: so .
Marketing: Yeah . So this is an idea and I I {disfmarker} you know , this is exactly what the research has uh has shown . So I really open this up to uh any other feedback . This {vocalsound} spongy fruit and veg .
Industrial Designer: Yeah , I I think we're gonna have some trouble when we get down to the component design on this .
Marketing: Thanks . {vocalsound} Alright .
Project Manager: Hmm .
Industrial Designer: Spongy is gonna be difficult , I'm afraid .
User Interface: Yep . {vocalsound} And as for as for um well budgeting as well , if we're gonna have lots of different interchangeable components .
Project Manager: Hmm . {vocalsound}
Marketing: {vocalsound} I I just have my ear to the market , guys . {gap} {disfmarker}
User Interface: {vocalsound} Is this {gap} to the market {gap} ?
Industrial Designer: Yeah , I mean basically we can make these things out of wood , titanium , plastic or rubber . I suppose rubber is the closest to spongy ,
Marketing: Is spongiest , yeah .
Industrial Designer: yeah .
Marketing: That would add {disfmarker}
Industrial Designer: I was thinking titanium myself .
User Interface: I was thinking titanium , I was thinking it's just {disfmarker} I have been influenced by pictures of iPods , and they're also minimalist and shiny .
Marketing: Mm-hmm . {vocalsound} They are and they they would fulfil the uh first um priority , which is fancy . I think many of us would associate those with fancy . Something else we could do is uh call it something that's fruit and veg oriented . We could call it uh {disfmarker} {vocalsound} The name .
Project Manager: Are we talking about the device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product ?
Marketing: {vocalsound} Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable . So {disfmarker}
Project Manager: Perhaps perhaps that desi that particular suggestion needs to go back to management
User Interface: Yeah , but it's kind of pointless , isn't it ?
Project Manager: and perhaps go to another group to actually design as a separate product .
User Interface: Yeah .
Marketing: {vocalsound} That , you know , that might be {disfmarker}
User Interface: Let's delegate . {vocalsound}
Project Manager: Wo would that be agreeable ?
Marketing: And then we could keep it titanium .
Industrial Designer: Yeah . {vocalsound} W w would it be helpful if um I described the components a bit , because I think it would give you um {disfmarker} maybe bring this discussion back to Earth of what we can actually physically do .
User Interface: {vocalsound} Yeah , maybe . Or {disfmarker}
Project Manager: Do you wanna be next or you want Kate to go next ?
User Interface: I think possibly it might be more useful if Kate went next .
Project Manager: Okay , we'll move the {disfmarker}
User Interface: Um {disfmarker}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} You can even have them in different flavours as well . {vocalsound} So that if you just wanna sit there and chew on the remote , it could be like pear flavour ,
Marketing: Yeah . Or s or smelly . Scratchy
User Interface: yeah . Scratch and sniff . {vocalsound}
Marketing: Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone .
Industrial Designer: {vocalsound} Right , well
Marketing: It's hot on the streets , guys .
Industrial Designer: I I I think some of this um {disfmarker}
User Interface: {vocalsound}
Industrial Designer: you're gonna be a little disappointed with some of the things I have to tell you , but I'm afraid this is the real world . {vocalsound} So um I've been looking at the the basics of how these devices actually have to work in order to operate , and I've had some discussions with the ma manufacturing division , who have told me what's actually available , you know , what the current state of the art in components is , and some of the exciting new things they've got , but I'm not sure that it's quite what you want um . Now this isn't a very good overhead , but this is just to show you , this is the innards of a remote control um . I really need a pen or something but uh {disfmarker} does my mouse work ? No . Um {disfmarker} oh yeah , can you see my little mouse pointer ?
Project Manager: Mm .
Industrial Designer: Right . This is this is the a a {vocalsound} a remote that's been opened up
Project Manager: Mm .
Industrial Designer: and that's the the back of the interface . And this is a push-button one , so you see these little little buttons here , they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here . Um {vocalsound} and we {disfmarker} that's the basic construction that we've got to got to accommodate . We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver . So um I wan I wanna go through not not just addressing the um {vocalsound} uh the the points that you made , Sarah , but um {vocalsound} doing my presentation in the order I wrote it . {vocalsound} So first of all um I wanna talk about what possibilities we've got for the energy source .
Marketing: {vocalsound}
Industrial Designer: Um we can have your bog standard double double A_ batteries in a replaceable um little compartment . We can have a hand {disfmarker} {vocalsound} sorry {disfmarker}
User Interface: {vocalsound} A wind-up .
Marketing: {vocalsound}
Industrial Designer: a wind-up , yeah , {vocalsound} which I think is quite an interesting concept for a {disfmarker} {vocalsound} sorry {disfmarker} for a remote control ,
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: but i it maybe is {disfmarker} doesn't quite go with the um the fruit and veg .
Marketing: {vocalsound} {vocalsound} {vocalsound}
Project Manager: {vocalsound} Alright .
Industrial Designer: {vocalsound} {vocalsound} Um one that one that I think is quite interesting is the kinetic energy source ,
Marketing: {vocalsound}
Project Manager: Remember , we only have forty minutes
Industrial Designer: where um {vocalsound} you you actually get the energy by moving the device ,
Marketing: Mm .
Project Manager: Hmm .
Industrial Designer: which is quite a ni a nice and neat one . You have to {disfmarker} it means that if it's sitting there for a long time it probably won't work , but you have to sort of throw it between your hands every now and then , it'll work .
User Interface: {vocalsound}
Industrial Designer: Or we we had talked about solar power ,
Marketing: Hmm .
Industrial Designer: but I thing that we agreed that that's not so good in the dark .
Project Manager: Mm .
Industrial Designer: Now I'm afraid this is the options we've got on on the case . It can be made of plastic , rubber , wood o if you like , {vocalsound} or titanium .
Marketing: {vocalsound} Hmm .
User Interface: {vocalsound}
Industrial Designer: Um and the nearest we've got to st to spongy there I guess is rubber , but um {vocalsound} I'm gonna come back to the advantages of titanium ,
Marketing: Hmm .
Industrial Designer: and basically it can have a flat surface , a curved surface or a double curved surface , but I think if we wanna use standard components , we're gonna have difficulty with anything much beyond that .
Marketing: Hmm .
Industrial Designer: Okay , what does the interface look like ? Um well push button , that's that's the one we're all familiar with . {vocalsound} Um we can have scroll buttons and the the scroll button can incorporate a push ,
Project Manager: Hmm .
Industrial Designer: so you can have it like on a mouse where you can use it to go up and down , change volume or channel or something like that and push to select something . {vocalsound} Um you can have multiple scroll buttons , um this is maybe getting a little bit complicated , but um it's it {disfmarker} the technology is there . And we can also incorporate an L_C_D_ display in the remote , but this will increase the cost . {vocalsound} {vocalsound} Um the electronics that actually makes the device work , we've basically got three , simple , regular , advanced , and the price goes up as we choose each of this . If we want the nice cheap one , the simple , then we can only have push buttons . All the other fancy interface designs go out the window , I'm afraid . Um pay a little bit more for a regular chip and you can have scroll buttons . If you want the advanced chip it obviously costs more , but it {disfmarker} that's what you need if you want the L_C_D_ display . And the manufacturing devision tell me that they have recently developed um sample sensor sample speaker devices . Now I don't know what that is , but I think they think it's quite important and we might want to incorporate it somewhere . Um ou our real expertise is in push buttons , I have to say , but maybe you think that's old technology . {vocalsound}
Marketing: Mm .
Industrial Designer: And {disfmarker} well I I think we've got two options . We can either go for a really cheap model , keep all of the costs down , um which {vocalsound} means a flat plastic case with an ordinary battery and simple push buttons . Or we can have something that looks a bit nicer , I think it , um won't necessarily l uh look like a pineapple , but um that {vocalsound} may or may not be a good thing .
Marketing: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} Sorry . {vocalsound} Um {vocalsound} but it could have an L_C_D_ screen and it could have multiple scroll buttons , and it could have the the company's new development of the um sample sensor and speaker . {vocalsound} So , thank you .
Marketing: That sounds good . Any idea {disfmarker} {vocalsound} you you mentioned that there would be a cost difference .
Industrial Designer: {vocalsound} Yeah ,
Marketing: Um do you have any idea if if this could {disfmarker} if the fancy model could be done in twelve Euros fifty ?
Industrial Designer: I'm afraid I don't have that information available . Um manufacturing didn't actually give {disfmarker} attach any prices to any of this , I'm afraid .
Project Manager: Hmm .
Marketing: Hmm . Because , you know what , I'm being quite serious when I say that that um the things I mentioned are hot . But I think the important thing might be to choose one .
Industrial Designer: {vocalsound} Yeah mm-hmm .
Marketing: You know , if if what you're telling me is is um some of these things aren't just f aren't feasible , maybe we could something about naming , we could call it , you know , Blackberry .
User Interface: Bear bear in mind it has to be the colours and styles of the company ,
Marketing: That's uh {disfmarker}
User Interface: so what I had been thinking was something chunky and yellow and plastic with black buttons with a logo on it .
Industrial Designer: {vocalsound} Banana ?
Marketing: {vocalsound} Alright , well let's see then .
User Interface: But um I I don't know how important that is to keep it exactly the colours of the Real Reaction company .
Marketing: Yeah .
User Interface: It's just what I'd understood we'd be doing . That's before I heard about all this hot tips about the future , fruit-wise .
Marketing: Yeah . But {disfmarker} yeah ,
Industrial Designer: We we could we could do um a double curved rubber one ,
Marketing: I'm trying to streamline mine a little bit .
Industrial Designer: which would allow um say a banana , but um unfortunately I see from my notes that if we do that , we have to have a push button as the interface ,
Marketing: Yeah .
Industrial Designer: we can't do anything fancier .
User Interface: Shall we wait 'til I've 'til I've showed you what {disfmarker} well , {vocalsound} my extensive presentation {vocalsound} on what sort of interfaces are available .
Marketing: Hmm .
Industrial Designer: {vocalsound}
Marketing: Yeah .
Industrial Designer: Yep .
Marketing: Mm . Thank you , Kate .
Project Manager: Thank you , Kate .
Marketing: Mm .
User Interface: You did seem to include just in more detail what I've got though . So {vocalsound} so mine's a bit pointless . Right . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: F_N_ and F_ eight , did you say ?
Project Manager: Yes . There we go .
Industrial Designer: {vocalsound} {vocalsound}
User Interface: I don't have it on mine though .
Marketing: Oh I think um Florence resolved it by
Industrial Designer: I If you do F_ uh F_N_ F_ eight again , it's {disfmarker} it'll {disfmarker}
Project Manager: {vocalsound} Do it again .
Marketing: F_ eight again .
Project Manager: Keep doing it until you get it in both {disfmarker} you get it there , you get it yours without that one ,
Industrial Designer: I think it {disfmarker} yeah , you you will do an {disfmarker}
Project Manager: and then you get it with both .
User Interface: Should I do it again ?
Project Manager: Yeah .
Marketing: Maybe .
Industrial Designer: {vocalsound}
Project Manager: This time it should come up both .
User Interface: {vocalsound} Right then . I don't actually have a huge amount of different information then what Kate says ,
Project Manager: Okay .
User Interface: just that my method was to look at the , well , my my inspirations , which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing , including M_P_ three players , uh like you know , hi-fi remotes , not just television and these things .
Project Manager: Mm-hmm . Mm .
User Interface: Uh having a think about the feature of ea the features of each ones , um what functions we actually need , and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece . {vocalsound} Uh I've been especially interested in the iPod style scroll wheel , which {disfmarker} Well , I couldn't find a {disfmarker} the picture of the iPod w only linked to a web browser , so I couldn't copy and paste it , but it had a similar thing to this thing on the right . It has uh scroll wheels without without a display , but they they scroll like a computer mouse .
Project Manager: Hmm .
Industrial Designer: Hmm .
User Interface: So I was thinking that uh {vocalsound} um a really simple a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen . Like I guess an existing Sky or cable one does . Like , you know , you press enter and it comes up with what's showing on that channel at the moment , and you can do {disfmarker} you can scroll along and it'll show you what's on in the next half hour , and you scroll up
Marketing: {vocalsound}
User Interface: and you can see what's on the other channels while you're watching the same channel on the screen . Uh but I'm also equally taken with this chunky plastic kiddie remote ,
Marketing: Mm .
User Interface: um which is really nice and fun and good to hold and nice , big , easy buttons to press , but still quite simple and quite cost effective . So
Project Manager: {vocalsound}
User Interface: what seems kind of ideal for me would be to just have a fairly simple , uh not fancy but not totally minimalist , I mean just pretty simple plastic , probably , I was thinking , yellow and black , just because that's the company's colours , with very very few buttons , but that would correspond to a screen that would appear on the television screen , like , you know , {vocalsound} just small along the bottom instead of instead of having the iPod style display screen on the actual remotes , which is far too expensive .
Project Manager: Mm .
Industrial Designer: Hmm .
User Interface: And when you've got a screen sitting there in front of you , you might as well have it appearing uh on the screen in front of you , it doesn't obscure much of the actual picture you're watching .
Industrial Designer: Yeah .
User Interface: And so on that you can , just much in the same way as an existing Sky remote , scroll along , scroll up and down .
Industrial Designer: Yeah , I'd I'd certainly support that idea .
User Interface: And uh and I definitely support uh the use of plastic and or rubber . I mean titanium would be great , but I think it might be a bit too expensive and too kinda spacey . If we're k trying to keep it colourful and slightly organic , then I think titanium's too futuristic .
Industrial Designer: It's difficult to make fancy shapes in it as well , we can't for example have a double curved case in titanium unfortunately .
User Interface: Yeah . Whereas a plastic's so cheap and easy and mouldable and everything else .
Industrial Designer: {vocalsound}
Marketing: Hmm .
User Interface: Uh {vocalsound} then {disfmarker}
Industrial Designer: {vocalsound} And the the having the the the screen on the television screen I think is a good idea , 'cause um {vocalsound} otherwise we're we're putting up the price not only for putting {disfmarker} building the L_C_D_ in , but for the electronics as well .
User Interface: And it's a little bit pointless as well I think .
Industrial Designer: There is that .
User Interface: Like when when when you've got when you've got the screen there , it doesn't have to be anything fancy ,
Marketing: It's a duplication .
User Interface: just a little menu showing {disfmarker} yeah , a menu , you go into one menu and then it can have your different options , whether you wanna change the settings or the you know , your information about programme that's on at the moment .
Marketing: Mm-hmm .
User Interface: I don't think that's to taxing to uh s engineer . {vocalsound} Um . But as for actually arranging them {disfmarker} let me go back to the to the picture of the kiddie one . And I quite like it , 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out , so something a bit like that with buttons arranged in a kind of circle . Up , down , left , right .
Marketing: Mm-hmm .
Industrial Designer: Do you want scroll buttons in that as well ?
User Interface: I I was thinking not actually scroll , like a like mouse scroll , but you know , a {disfmarker} {vocalsound} I can't quite d uh describe it . {gap} you see on the one on the right , down at the bottom , is the mouse . Yeah , see where the mouse is ,
Industrial Designer: Mm-hmm .
User Interface: like this s style thing where you c have up , down , left and right . And enter in the middle ,
Industrial Designer: {vocalsound} Right .
User Interface: so you pick your menu and then {disfmarker} your different options and when when you click on each one , it {disfmarker} you can go into a new menu for that . I'm getting a bit uh specific here .
Marketing: {gap}
User Interface: Really we'd have to use something to show you ,
Industrial Designer: Yeah . I think I think that's a g nice clean design ,
User Interface: but {disfmarker}
Industrial Designer: it's playing to our strengths which are in push button technology .
Marketing: {vocalsound} To uh m make it .
User Interface: If {disfmarker} I don't think I can get it up on the screen . Ah here we go . Right .
Marketing: Oh nice .
User Interface: Well ,
Marketing: Um {disfmarker} Hmm .
User Interface: the iPod spinning wheel is uh really complicated .
Project Manager: Huh .
Industrial Designer: Yeah .
User Interface: It does scroll , but it is hugely complicated . What else have we got ?
Marketing: Mm . Wow .
User Interface: Them , they're terrible . But they all have this this feature of this uh {disfmarker} It's not quite a scroll wheel , but it's a kind of selection in this circle ,
Project Manager: It's a selection wheel .
User Interface: which I think is a really good idea .
Industrial Designer: But we can implement it with simple push buttons , which is much cheaper .
User Interface: Yeah , like up , down , left and right . Which is good . And then and then {disfmarker} Yeah , so I mean either a channel up and down , volume up and down , next appearing programmes up and down , {vocalsound} uh and then also {vocalsound} when you get into the different menus on the screen , it's got your things like settings and contrast up and down .
Project Manager: Okay .
User Interface: So all you really need is these four buttons with the enter in the middle .
Project Manager: Okay .
User Interface: And that's it .
Industrial Designer: In fact {disfmarker}
User Interface: {vocalsound} Look at look at this one .
Industrial Designer: Oh that's really nice . {vocalsound}
User Interface: {vocalsound} Almost impossible to misplace or l or lose .
Project Manager: {vocalsound}
Marketing: {vocalsound} Do you think with um {disfmarker}
Project Manager: {vocalsound}
User Interface: Might take up your whole living room .
Marketing: {vocalsound} It seems that that uh you guys are quite keen on the plastic , perhaps the {disfmarker} something reminiscent of the child's remote . Do you think we could put it in a in a fruit colour ? And have it abstract . You know ,
User Interface: Possibly .
Marketing: we could call {vocalsound} like a fruit name ,
Industrial Designer: Hmm .
User Interface: Yeah .
Marketing: but it would be a little more abstract .
Industrial Designer: Mm . We we could actually do it in rubber instead of plastic if you'd rather {disfmarker} if you feel {disfmarker} if you like the spongy {disfmarker}
User Interface: That also is possible .
Marketing: Mm-hmm .
User Interface: Just {disfmarker}
Marketing: I'm just just throwing out ideas .
Project Manager: Or call it a or call it a banana and have it in yellow .
Industrial Designer: Hmm .
Marketing: Yeah . I'm thinking maybe we need to be a little bit more abstract if the design constraints are so {disfmarker}
Project Manager: Okay .
Industrial Designer: {vocalsound} Yeah .
User Interface: Uh just something else I need to bring to your attention is have you have you seen these on a remote ? This is actually the volume up and down ,
Project Manager: Mm-hmm .
User Interface: but {vocalsound} they both say V_ on them ,
Project Manager: Mm-hmm .
User Interface: which , when you first look at it , {vocalsound} you expect that to be the down , because it looks like a downward pointing arrow ,
Marketing: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: Hmm .
User Interface: but it's actually the V_ to indicate that it's the volume , so uh we do need to avoid little ambiguities like these .
Marketing: Mm-hmm .
Project Manager: Hmm .
Industrial Designer: Yeah .
Marketing: Nice . Good point .
User Interface: But we wouldn't have a specific volume up and down . If we're having the scroll wheel , then it's gonna double up as all the other up and down functions .
Project Manager: Mm 'kay .
User Interface: But then , that's complicated .
Project Manager: I wanna thank you all for all your presentations . We have about ten minutes left , in which time we have to make some decisions on the remote control concepts . Um and I think you all have been self-stimulating of working together . Um we need to come up with some specifics of the components , um the materials , things like making the decision on the energy um and the case and the interface type things . So {vocalsound} let's {disfmarker} Mm . Right . They want us to decide what form of energy are we going to use , which {disfmarker} the choices that we've discussed were pretty much battery , kinetic or solar . Um this is where Kate's expertise comes in , and our decision making will be a little bit guided by Kate at this point .
Industrial Designer: {vocalsound}
Project Manager: The {disfmarker} You were saying that the kinetic would be useful , that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries . Um or solar that you'd have difficulty with it if it's a dark day , that it'll die on you , and no way to do it . That's the day you wanna use the T_V_ .
Industrial Designer: Mm .
Project Manager: Um so what's our pleasure here , what would be the cost consequences of each of the three ?
Industrial Designer: Oh unfortunately I don't have costing information .
Project Manager: Okay .
Industrial Designer: I i in terms of workability , I I think the the two front-runners are the standard battery or the kinetic ,
Project Manager: Mm 'kay .
Industrial Designer: but I'm sorry I don't figures on the difference in cost .
Project Manager: What's the uh feelings of the group on the kinetic ?
Marketing: I've used kinetic in terms of watches and it's very very uh handy , you don't even notice um that it's there .
User Interface: It sounds great . I've never come across it before , but it sounds fantastic . Sounds like it could be g a really good economical {disfmarker}
Marketing: It's {disfmarker}
User Interface: it would make the whole thing a lot lighter , more convenient .
Marketing: Mm-hmm .
Project Manager: Hmm .
Marketing: It could tie in with the fanciful design
Project Manager: Hmm .
User Interface: Yeah .
Marketing: as uh , you know , {vocalsound}
User Interface: 'Cause it's really a quite attractive thought ,
Marketing: throw the banana , you know , just gotta keep it moving .
User Interface: isn't it ? It's like {disfmarker} yeah ,
Project Manager: So the consensus seems to be use the kinetic if it's at all possible .
User Interface: a good selling point .
Marketing: Be
User Interface: But it does depend how much I mean how much it costs and how much more development and research it needs .
Project Manager: It costs . {vocalsound} Mm .
Industrial Designer: And and how much you do have to keep it moving ,
Marketing: Yeah .
Project Manager: Mm .
Industrial Designer: 'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity .
Marketing: Yeah . Mm-hmm .
Project Manager: Mm .
Marketing: But I could market that as a um as a {vocalsound} a {disfmarker} I was thinking actually a a cost saver down the road , in terms of battery , you know .
User Interface: {vocalsound} Do your exercises while you're watching the T_V_ . {vocalsound}
Industrial Designer: {vocalsound} Yeah . {vocalsound}
Project Manager: Hmm .
Industrial Designer: True , yeah , m more more environmentally friendly .
User Interface: Yeah , that's what I was thinking as well .
Marketing: Mm-hmm . You know ,
Project Manager: Yeah .
Marketing: kind of the {disfmarker}
Project Manager: Thanks for the reminder for five minutes to finish , thanks .
Industrial Designer: {vocalsound} Oh right , okay ,
Project Manager: Um {vocalsound} the next thing that they wanted us to do was look at chip on print as a decision .
Industrial Designer: I'd {disfmarker} that that's something I maybe should have covered . Um chip on print is just a manufacturing technique
Project Manager: Oh .
Industrial Designer: um and I would certainly recommend it , I think , because I'm not sure I have an alternative .
Project Manager: Okay .
User Interface: {vocalsound}
Project Manager: What about the ca
Industrial Designer: I i it it's just the way that the the the uh th the way it's ac it's actually built
Project Manager: yeah . Oh , the way we {gap} uh-huh .
Industrial Designer: and you you print onto the circuit board like you might print onto paper .
Project Manager: Oh , okay . Um what about the case ? I think they're talking there about do we want wood , plastic , titanium or rubber ,
Industrial Designer: {vocalsound}
Project Manager: and I think we've discussed not having titanium . One , it's too expensive , um and second , it won't do this double um curves . Um we've sort of eliminated wood . We said plastic or rubber . What's the pleasure ?
Industrial Designer: Well if if Sarah's keen on a spongy feel , the the rubber that we're talking about is the same as you have in those little stress balls , so it's {disfmarker}
Marketing: That's exactly what I was thinking . I'm sold .
Industrial Designer: yeah .
Project Manager: What about you ?
User Interface: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside , and then a kind of spongy Yeah , s thick spongy cover ,
Marketing: Mm . Kind of like an internal egg .
Project Manager: Cover .
User Interface: so it feels like the whole thing's spongy , but actually you're not damaging anything by squeezing it . {vocalsound}
Project Manager: Plastic inside .
Marketing: Yeah . {vocalsound}
Industrial Designer: Yeah .
User Interface: Because I mean you could just get carried away with the with the tac
Industrial Designer: I'd I'd need to talk to manufacturing again about whether that's actually possible , but I agree , it's uh {disfmarker} sounds like a nice idea if it is .
User Interface: Yeah . Well you do get a bit carried away with things that are tactile , you just wanna stroke them and squeeze them ,
Project Manager: Hmm .
Industrial Designer: {vocalsound}
Marketing: And with sports on television .
Project Manager: Okay .
User Interface: and {disfmarker}
Marketing: You know . {vocalsound}
Project Manager: Um the next part they want is the user interface concept .
Industrial Designer: I should I should r {gap}
Marketing: I su
Project Manager: I'm sorry to push you , but we only have a couple minutes to {vocalsound} finish with .
Marketing: Then I'll just say I support either {disfmarker} from a marketing point of view I support either decision that the designers make on that .
Project Manager: Okay , and it says interface . What type and what supplements ?
User Interface: Just copy the one on the left . {vocalsound} No um a scroll {disfmarker} Well , like four buttons , up , down , left and right with enter in the middle , that will correspond to a menu on the screen .
Industrial Designer: Which I think technically is just push button and uh I'd certainly support that that
User Interface: Yeah ,
Industrial Designer: that brings the cost down quite a lot
User Interface: I'd {disfmarker} like push buttons with {disfmarker}
Industrial Designer: and it's something that we're an ex the company's an expert on .
User Interface: So push buttons {disfmarker}
Project Manager: Okay , um {vocalsound} that's that . Um this is gonna sound weird , but the next meeting starts in thirty minutes . Whew .
Industrial Designer: {vocalsound}
Project Manager: And they actually want a look and feel design , user interface design , you can look and see this as well as I can . Marketing they want product evaluation .
User Interface: No , it's still it's still plugged in on mine actually .
Marketing: No we can't , actually .
Project Manager: Oh . Oh my , I'm sorry .
Marketing: That's why I was looking over your shoulder
Project Manager: Oh , okay . Sorry about that . missed that one . This ought to be fun trying to get this thing to work . Ah , ta-da .
Industrial Designer: {vocalsound}
User Interface: Now it's gone again .
Project Manager: Ah .
Industrial Designer: You know , I think the the company's s next project should to design a better overhead device that switches immediately . {vocalsound}
Project Manager: Yes , because I can't even see mine . Next meeting starts in thirty minutes ,
User Interface: Oh yes .
Project Manager: these are {vocalsound} the individual actions . Yeah , right . Um the look and feel design is for Kate ,
Marketing: Mm .
Project Manager: uh Steph gets the user interface design , you get product {vocalsound} evaluation . Um the two of you {vocalsound} get to play with a Pla modelling clay um to do a prototype .
User Interface: Great .
Project Manager: Uh and everybody gets individual instructions in the usual way .
Marketing: Sounds good .
Project Manager: {vocalsound} Anything else we need to do ?
User Interface: {vocalsound} I don't think so .
Project Manager: Go to it . {vocalsound}
User Interface: Play-Doh .
Project Manager: And that's the end of this meeting . That's for her benefit . {vocalsound}
Marketing: {vocalsound} That's really all I got , guys .
Industrial Designer: {vocalsound}


Project Manager: That should hopefully do the trick , um . 'Kay . Sorry about the small delay . Falling a little bit behind schedule . And that's uh fifteen twenty five . Okay . So just to try and roughly go over what we agreed in the last one , um we're gonna go for something uh uh how was it ? Uh The new black , I believe .
Marketing: {gap} .
Project Manager: Um something that looks good 'cause that seems to be in preference to actual functionality in the end , though we should never avoid functionality , of course . Uh many of our components are gonna be standard , off the shelf , but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display . Um other things were we were hoping to use rubber , most likely gonna be double curved , etcetera . Okay . So um due to your hard work , we might as well let the uh two designers go first , and uh show us the prototype .
User Interface: Okay , it's a {disfmarker}
Project Manager: Quite how the best way to do this is , I'm not sure ,
Industrial Designer: {vocalsound}
User Interface: {gap} I think if we both step up
Project Manager: but {disfmarker}
User Interface: and uh outline our ideas . Okay . Now do {disfmarker} uh doing the prototype gave us a bit more insight into the ergonomics of the design . Um for one thing , it turned out that the only point at which it needs to be articulated for handedness is um is h i is down here for the uh L_E_D_ . As it turned out , the whole thing transfers from the right to left hand fairly well from the point of view of operating the uh function buttons and joystick , though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for uh {disfmarker}
Project Manager: Okay .
User Interface: {gap} ju just a thought . You could simply have a slightly ovoid shaped joystick that could then just be turn uh twisted round , so that the uh sticky uh so that the bit that sticks out a bit more is on one side or the other . But as you as you see with the uh {vocalsound} with holding it in the left hand , the L_ uh the L_C_D_ is nowhere useful , so that would need to be articulated uh if we're going to retain {gap} ergonomic design . Um now I I got your note about uh keeping the cost down .
Project Manager: I'm afraid yeah .
User Interface: Yeah .
Project Manager: We'll go into that a bit more ,
User Interface: {gap} this design could be done with um with uh plastic casing .
Project Manager: but please go on .
User Interface: Though I would recommend around the grip part here in the middle , having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form , and a bit more ergonomic as well . As for the um as for the single curve , um well this edge and this edge , like I say it would be nice to have some curvature to it , but it's not absolutely necessary . Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this . Um and you have the uh transmitter here and a wee speaker for the uh for the uh for the uh fi uh for the remote control finder . So .
Project Manager: {vocalsound}
User Interface: Any further comments ?
Industrial Designer: Um obviously it's gonna be bulkier than how it looks , because it's gonna be flat on one side , so the L_C_D_ will be s sticking down like this , won't it ?
User Interface: Mm-hmm . Yeah .
Industrial Designer: 'Cause it {disfmarker} you can't get it curved .
User Interface: Yeah , I mean the
Industrial Designer: Uh because of costs .
User Interface: uh {disfmarker} Yeah .
Industrial Designer: And it's plastic as well , so it won't be as comfortable on the hand .
User Interface: Yeah . I mean with the with the rubber design it could i you know it could pretty much mould very much to the to the user's hand .
Project Manager: Mm .
User Interface: One nice wee feature if we could if we could still do the rubber , I though of was to have {gap} the uh rubber extend beyond the end of the uh {vocalsound} of the rigid substructure . So it has a wee sort of tail that you just drape over your wrist so it stays in position nicely .
Project Manager: {vocalsound}
User Interface: Mm . Lovely . Um .
Industrial Designer: Yeah , {gap} . {vocalsound}
Project Manager: Okay , yeah . Great . Um .
Marketing: Right . Yeah I've got a {disfmarker} if you load up my evaluation document .
Project Manager: Yeah , okay {gap} .
User Interface: Okay .
Project Manager: Excellent work .
Marketing: Mm .
Project Manager: Um .
Marketing: Uh evaluation . {vocalsound} Basic point uh have a list of criteria that we need to rate the prototype by . {vocalsound} Um then we will {disfmarker} it's a seven s um seven seven step kinda evaluation process . So um not seven steps , seven scale . So after we've finished doing all the ratings for each criteria , we average that and that will give us some type of uh confidence in our prototype . And uh the criteria {gap} based on Real Reactions' kinda goals and policies , marketing strategies , and also those I put together from the user requirements phase . 'Kay . Um if you flip the {disfmarker} {vocalsound} So , those are the criteria . And uh perhaps I could have put 'em a bit better , but you notice a few things that we've totally abandoned , which means {vocalsound} that uh the product will score very badly on some of those points .
Project Manager: {vocalsound}
Marketing: {vocalsound} Put it mildly . So we have um true ? One , t Seven , eight , oh . Fourth . Okay , so we have to go through each point . If we imagine it's actually straight , and just give it a a score . So um how well would you say the prototype is uh how well have we realised the dream of being able to stop remotes from from being lost , or to be able to find them once they are lost . I mean , uh is the homing thing still {disfmarker} the locator , is that still {disfmarker}
User Interface: Yeah , that's still part of the design .
Marketing: Sure . And Adam , we can keep that in ?
Project Manager: Yeah , I believe so . So I mean I don't think anybody could actually stop a remote being lost ,
Marketing: Okay .
Project Manager: 'cause that would mean doing something about the human element ,
Marketing: {vocalsound} Sure .
Project Manager: but I'd like to think that we've done something about finding the damn thing once we have .
Marketing: T
User Interface: Mm . Mm . And making it a bright colour helps
Marketing: Sure .
User Interface: with the {disfmarker} personally I would have gone for purple {gap} . {vocalsound}
Project Manager: {vocalsound}
Marketing: Mm . Bright colour . So we still have that noise thing , yeah ?
User Interface: Mm-hmm .
Marketing: Os on a scale of one to seven , how would you guys rate it for finding {gap} finding it once it's lost ?
User Interface: I'd say number one .
Marketing: Number one ?
Industrial Designer: One . Yeah . {vocalsound}
Marketing: Okay . Number number one for the first criteria .
User Interface: I think w if it was just the sounder then th {gap} I mean something I've found with uh w w with say tr trying to find uh a cordless phone or a m mobile , you can hear it , but you can't quite pin it dow pin down where it is .
Marketing: Yeah you can tell what room the mobile is {disfmarker}
User Interface: Bu
Industrial Designer: What about {disfmarker} what if the the volume on the T_V_'s turned up massively and uh you just wanna turn down the volume {gap} can't find remote . Suppose you have to go to the T_V_ and do it manually . Mm .
Marketing: Yeah .
User Interface: Yeah .
Project Manager: Mm . Um
Marketing: Yeah .
Industrial Designer: Like y you wouldn't hear the speaker {gap} .
Marketing: Mm-hmm .
Project Manager: just before we go through all of the steps here , um well what we'll do is
Marketing: You wanna say something ?
Project Manager: um if we can look at the criteria you're gonna evaluate , and then we'll come back to the product evaluation if that's alright .
Marketing: That's fine .
Project Manager: Yeah , is that {disfmarker}
Marketing: Oh that's that's fine .
Project Manager: Um so is there anything here that you that you wanted to cover as in the criteria that you've covered ? And then we'll come back pretty much promptly to this .
Marketing: What do you mean cr is there anything I wanna {disfmarker}
Project Manager: I is there any of these criteria that need any explaining ? Or is there anything that yous thought tha really would stand out compared to the others ?
Marketing: Um , a few . {vocalsound} Something I neglected from my initial research is that Real Reactions has a a goal strategy that all of the products be inspired by material fashion , and clothing fashion . That is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion . So they say we put the fashion in electronics , well they really mean it they they're very big on fashion ,
Project Manager: Okay .
Marketing: so . That's this bit right here . And uh this bit is this one easy to use for visitors or for anybody ? I guess it's just the same as saying easy to use interface , so it's kinda condensed into one . And we can come back to it , you said .
Project Manager: Okay .
Marketing: So .
Project Manager: No and which we will do very very shortly . Um . Okay . Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do . Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well . Um the only way to get this down was either to ditch the a L_C_D_ , at which point we've removed a large part of how we were gonna interface , {gap} require more buttons , etcetera . Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure . Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in , we've got point two of a Euro left over there . So we're just managing it really . Even then as well , um there was no criteria technically defined for a joystick so I've used what I think's appropriate . With any luck that won't mean that we've incurred more cost than we can actually afford to . It blows a lot of our really good ideas kind of slightly to one side , for example the possibility of having a U_S_B_ connection is definitely not viable now . Um .
Marketing: Different languages ?
Project Manager: That should still be viable . We've got an advanced chip , we've got the use of the L_C_D_ . So being able to communicate in multiple languages is still very much a possibility .
Marketing: Yeah . {vocalsound}
Project Manager: Um but what's something we need to decide on is how we're gonna go from here . {vocalsound} We do need to try and come up with an idea which could be continued with other people if need be . Um . We can I can bring the excel up sheet up and uh show you if you wish um . I really think as m much as it pains me is that we might have to go with plastic and some kind of solid design , possibly meaning that the L_C_D_ wouldn't be in this perfect place . It might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person .
User Interface: Mm-hmm I suppose o one thing that could be done is h {vocalsound} is have it um circular and have it s {vocalsound} so that the uh the pink {gap} actually goes a bit over the pinkie finger . Mm .
Project Manager: Okay .
Marketing: Mm .
User Interface: So that uh th
Project Manager: It very much is about making concessions , unfortunately . Um .
User Interface: Mm .
Marketing: Do you have any data on how much um different prints cost ? I mean can you get the entire thing printed with a design um ?
Project Manager: Um b b b da is {disfmarker} you mean on the plastic , or ?
Marketing: {gap} .
Project Manager: Let's have a look . You now have as much information as I do . {vocalsound} Um .
Marketing: Yeah , yeah .
Project Manager: So as you can see here , for example , the battery really not very little choice in that one . We've gone for one of the cheaper options as well . Unfortunately we require the advanced chip if we're gonna do what we're needing to . I've said single curved . We really do need it to be that way for the ergonomics of it . Um plastic for some reason incurs no cost , which I've had to very much make advantage of , despite the fact that rubber's only got a value of two Euros per unit . Problem comes here as you can see in the interface . Um if I've read this thing correctly , then we can save point five of a Euro here in that it's not per push button . That might make sense , because then a numeric keypad would come in at um what , four point five Euros , which is an awful lot , so that could well be wrong . Even if we save point five there , it would just mean that we're most likely placing it in actually just gaining a colour for the unit , which has had to be put to one side . As you can see , the use of an L_C_ display um advanced chip and what would determine the scroll wheel here as well because it's an integrated scroll scroll wheel push button that wasn't quite what I think they had in mind with a joystick .
Marketing: Why would why would that be more expensive than an individual push button and scroll wheel together ? That's quite significantly expensive .
Project Manager: I {disfmarker} that's something you'll have to take up with the bean counters . Um
Marketing: {gap} .
Industrial Designer: {vocalsound}
User Interface: Mm . {gap} yeah .
Project Manager: as you can see I mean that's taken up well over half of the price .
Marketing: Yeah .
Project Manager: So um I'm very much open to suggestions of where we go , but because we need to shed what was four Euros off of the um the price of for what we really desired , this one comes in under price as you can see , but this was the one that sacrificed the material for the case and for the actual case design .
Marketing: We don't even have uh speakers here . The {disfmarker} like uh we uh {disfmarker} what about speakers and transmitters and stuff like that ? Have we factored that in ?
Industrial Designer: Mm .
Project Manager: Uh no , we haven't , not {disfmarker}
Marketing: Transmitter , receiver , speakers . Plus the extra device itself that's gonna be on a T_V_ .
Industrial Designer: {vocalsound}
Marketing: Is that gonna be a button , or {disfmarker}
Project Manager: That'll {gap} it literally would just be a button .
Marketing: Yeah .
Project Manager: We might have to {disfmarker}
Industrial Designer: That's too expensive {gap} isn't it ?
Project Manager: It looks like almost nothing {disfmarker} Mm . Oh good call , I missed that .
Marketing: I I mean it's not on here , but um .
Project Manager: {gap} that's a very valid point .
Marketing: Did they s do we have to use an advanced chip for the L_C_D_ ?
Industrial Designer: Yeah .
Marketing: Okay . Well that's {disfmarker} yeah .
Project Manager: So if we're gonna go with the L_C_ display , then that's {disfmarker}
Marketing: What's a hand dyna dynamo ? You have to wind it up ?
Project Manager: I believe so , yeah .
Marketing: {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: That would probably not be in keeping with the um the fashion statement and such ,
Marketing: {vocalsound} Technology . Yeah .
Industrial Designer: Fashion .
Project Manager: yeah .
Marketing: Okay .
Industrial Designer: So basically the only new thing is the L_C_D_ on the remote now .
Project Manager: Being manipulated by the joystick , yeah .
Industrial Designer: Oh , and joystick , yeah .
Project Manager: Which I'm defining as scroll wheel . Um .
Marketing: And we couldn't replace the joystick , right ? Because we would need four extra buttons to replace it , up down left and right , and that would be more expensive than a {disfmarker} but is a scroll wheel not just back and forward ?
User Interface: Mm .
Project Manager: Yeah it's just because there was no actual definition for what a joystick might be , that that's what I've labelled it for the purposes of this evaluation .
Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point of
Project Manager: If we remove the L_C_ display , we could save ourselves
Industrial Designer: the remote .
Project Manager: a fair amount . Which you could {vocalsound} {disfmarker}
Industrial Designer: But that's what makes it uh original though ,
User Interface: Mm . I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetings
Marketing: Yeah . {vocalsound}
Industrial Designer: isn't it ?
User Interface: and we just {gap} we could just put our branding on any other remote control .
Marketing: Yeah . Yeah . Um . Uh k
Project Manager: It's a shame . We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to .
Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it , like this much money for three million if we're gonna buy three million components ,
Project Manager: Again , you'll have to argue with the accountants on that one .
Marketing: you know .
Project Manager: Um but for the purposes of this meeting , I'm {disfmarker} we're gonna have to stick with these figures .
Marketing: Mm . 'Kay .
Project Manager: So , I would say that it would seem like the general opinion is we're gonna keep the L_C_ display 'cause it's about what really separates us , {vocalsound} despite the cost it's gonna incur . Um
Marketing: I think so .
Project Manager: are people maybe not happy with , but are willing to go ahead with this in going for a plastic solid case , to keep the L_C_D_ ?
User Interface: Mm-hmm . Um yeah {gap} I mean one thing , I mean ho uh how much extra would it be to to keep I mean {vocalsound} keep the um the articulation ?
Project Manager: It's hard to tell . Um I would say that you're at least gonna take double curved ,
User Interface: This is what I'm wondering .
Project Manager: and even then I'm not quite sure if that's incorporating the idea of articulation .
User Interface: Oh
Marketing: Yeah .
User Interface: no , I think I I it d that it needn't require it to be double curved .
Industrial Designer: It can be s yeah , it can still be single curved ,
User Interface: It's uh it's just {vocalsound} it's just {vocalsound} it's just that the case would come in t {vocalsound} would be made in two parts and then joined together with an articulation .
Industrial Designer: but {disfmarker}
Project Manager: Single curved with articulation ?
Industrial Designer: You just {gap} .
Marketing: Could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface ? 'Cause like we {disfmarker} do we have re restrictions on software ?
Industrial Designer: That's what we need for the joystick I think though .
User Interface: Mm . Yeah , I mean
Marketing: Oh but there has to be {disfmarker}
User Interface: and {vocalsound} I mean the uh I mean if you look uh if you look closer at the uh at the prototype here , the lines here along the grip are actually quite straight . Um I mean {gap} yeah ,
Project Manager: {vocalsound} But the curves all o over {gap} hand ,
User Interface: on the {gap} on the L_C_D_ I mean although we've done it with a curve it
Project Manager: is it ?
User Interface: could just as easily be done um without curves . The curve that's really needed is up here ,
Marketing: {gap} joystick .
User Interface: to put uh to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand .
Marketing: Okay . Sure . Okay , my bad .
Project Manager: We wouldn't actually save a lot by reducing it anyway , so I mean for the purposes of this meeting maybe we can state that single curve still allows articulation .
User Interface: Mm .
Project Manager: Um unless we hear otherwise we could go ahead with that proposal .
Marketing: So I think the product is not gonna perform so well for my criteria .
Project Manager: Which is what we can get onto now . As long as {disfmarker} so are we gonna say {disfmarker} {gap} w we have to keep an eye on the time as well , but we're gonna say um single curved design {vocalsound} {disfmarker}
Marketing: Oh , wait a minute . Sample speaker ? What is a sample speaker ? Is that somewhat similar to what we want ?
Project Manager: It could well be ,
User Interface: Mm no
Project Manager: but at a cost of {disfmarker}
User Interface: that's that voice response thing that we got the email about .
Industrial Designer: Costs four .
Marketing: Yeah .
User Interface: But I thought it was just completely pointless .
Marketing: You got a email about voice response ?
User Interface: Yeah .
Marketing: I did not ,
User Interface: Alright .
Marketing: so .
User Interface: B i basically it was {gap} saying that our labs had come up with a chip that you could , you know , say hello to , and it would say hello back in a friendly female voice {gap} . {vocalsound}
Project Manager: Okay , yeah we'll definitely won't go with that one .
Marketing: We won't go with that one , did you say ?
Project Manager: Yeah , that's voice recognition , so .
Marketing: I mean I {disfmarker} we {disfmarker} Okay , okay .
Project Manager: Um . So , okay yeah , battery definitely , {disfmarker}
Marketing: So it looks like we're gonna get rid of the whole loca {vocalsound} locator thing .
Project Manager: It looks like it unless we can manage to put it in under point two Euros , um .
Industrial Designer: Yeah .
Marketing: {vocalsound} Okay . {vocalsound} Okay .
User Interface: Mm-hmm .
Project Manager: Maybe even slight well oh yeah , pretty much point two Euros , I'd say . So we'll leave that one for now . {gap} we'll just have {disfmarker}
Industrial Designer: Are we going for a special colour at all ?
Project Manager: It's uh a case of um I'm uh slightly unsure . One {disfmarker} point five of a Euro for one push button doesn't sound quite right . So maybe it's a case of a push button is maybe one or more . Um .
User Interface: Mm .
Industrial Designer: Well
Project Manager: At which point if {disfmarker}
Industrial Designer: I was {gap} for a case . Or had you already incorporated that ?
Marketing: Oh , special colour for the case .
Project Manager: Well you got point five there . It's literally a case of whether or not this is correct . I'm not quite sure if they're {disfmarker} I don't think they mean point five Euros per button .
User Interface: Okay , well
Marketing: Mm-hmm .
User Interface: l let's say that and then we can have our special coloured case
Project Manager: So
User Interface: and then we at least have {disfmarker} make it a little harder to lose .
Project Manager: There we go .
User Interface: Because most m most remotes are a fairly dingy colour that gets camouflaged under any pile of crap in a living room .
Marketing: W what's the default colour ? White or black ?
Project Manager: Black's probably the normal colour you'd say ,
User Interface: Or grey .
Project Manager: yeah .
Marketing: Right .
Project Manager: I quite like that colour that you're fetching there ,
User Interface: Yellow . {vocalsound}
Project Manager: it's uh definitely for make it glow in the dark even better .
Marketing: Yeah .
Project Manager: {vocalsound} So will we go with that then ?
User Interface: Okay .
Project Manager: It's not and we can see {disfmarker}
Marketing: Yeah .
Project Manager: we'll come back to uh your evaluation
Marketing: {vocalsound} Sure .
Project Manager: which you're probably now going to pan us but there we go .
Marketing: Okay . Okay .
Industrial Designer: {vocalsound}
Marketing: So uh {vocalsound}
Project Manager: Just to give you an idea , um you want to go maybe a bit quickly as well , I'm not sure how much time . We've not hit the five minute mark warning yet ,
Marketing: Right okay . Okay .
Project Manager: but .
Industrial Designer: Think it's ten minutes left . {vocalsound}
Project Manager: Ten .
Marketing: 'Kay . Ability to stop remotes from being lost or to find them once they are lost . Um . Okay .
Industrial Designer: Special colour .
Marketing: Special colour .
Project Manager: Mm mm four ?
Marketing: Uh uh four .
Project Manager: Three ? Mm .
User Interface: Three . I think we can do three .
Marketing: Three if we're being generous , I feel .
Project Manager: {vocalsound}
User Interface: {vocalsound} Th the special colour doesn't {disfmarker} would I think make a difference .
Marketing: Think we're being generous here with three .
Industrial Designer: Three .
User Interface: It makes it stand out from {disfmarker} you know it's lost in a big pile of crap , it stands out from the rest of the crap . {vocalsound}
Marketing: Mm . Yeah . {vocalsound} Okay .
Project Manager: Okay .
Marketing: Reduce the number of unused buttons . We're down to t two buttons , is it ?
User Interface: Two buttons and a joystick .
Project Manager: Two buttons .
Marketing: Okay , so that's a one . You know ,
User Interface: Totally .
Marketing: where that's {disfmarker}
Project Manager: Yeah . I'd say we're doing well there .
Marketing: Okay , that was good . Easy to use interface , buttons menu , menus {gap}
Project Manager: {vocalsound} {vocalsound} Mm-hmm .
Marketing: that's yeah that's good . {vocalsound} 'Kay that's {disfmarker} we're not doing so badly . Um {vocalsound} easy to use {disfmarker} oh okay , let's forget that one . Fancy looking . {vocalsound}
Project Manager: {vocalsound} As he models the {disfmarker}
User Interface: It doesn't get much fancier .
Marketing: Sure . And we could do whatever we like with the L_ L_C_D_ . Yeah let's just assume it's a good L_C_D_ display .
Project Manager: {vocalsound}
Marketing: Maybe I was panicking for no reason .
Industrial Designer: Are we going one on {gap} ?
Marketing: {vocalsound} Yeah ,
Industrial Designer: I'd say we go two , 'cause like f the fanciest would be the double curved .
User Interface: Mm .
Project Manager: I'd {disfmarker}
Industrial Designer: Wouldn't it ?
Marketing: w maybe you'd be a bit too {disfmarker}
Project Manager: Yeah . {vocalsound}
Marketing: yeah . There we go . Yeah ,
Industrial Designer: With the articulators . With bells on it .
Marketing: that's m that's that's better too . More accurate numbers . Technologically innovative . Well , we're getting rid of the locator thing
Project Manager: Which is a shame .
Marketing: which which
User Interface: Mm . I'd give it a three for this {disfmarker} for that .
Marketing: yeah {vocalsound} {disfmarker}
Industrial Designer: No need for teletext .
Marketing: {gap} .
User Interface: Yeah . I mean the menus thing is something you don't normally see on um on a remote ,
Marketing: 'Kay .
User Interface: but {vocalsound} you see it in a lot of other places .
Marketing: Yeah , mobile phones .
Project Manager: Mm .
Marketing: And y what you're doing is moving the menu from the television to the remote control , so it's {disfmarker}
User Interface: Mm-hmm .
Marketing: You say three ? I might go as far as two on that . Three .
User Interface: I'd give it a three .
Project Manager: I'd be tempted with three , yeah .
Marketing: Three . Okay .
Project Manager: We'll get panned on the next one , anyway .
Marketing: Okay . Materials that people find pleasing .
Industrial Designer: {vocalsound}
Project Manager: Yeah , w
Marketing: Sponginess is what they really would have wanted , apparently .
Project Manager: It is , yeah . Don't blame them .
Marketing: {vocalsound}
Project Manager: Um because of the way that we've minimalised the number of buttons and such .
Marketing: Yeah .
Project Manager: Plastic , it sucks . But it's no worse than any of the other pl remote controls we have .
Marketing: That's true . It's not a step backwards .
Industrial Designer: {gap} five ?
User Interface: Mm-hmm . I'd s I I'd give it a six , to be honest .
Industrial Designer: Six ?
Project Manager: {vocalsound} {vocalsound} {vocalsound}
Marketing: {vocalsound} Yeah , okay let's give it a six .
Industrial Designer: Six , {gap} .
Marketing: {vocalsound} Okay , that's totally thrown everything off balance . Inspired by the latest interior and clothing fashion . W we could . What colour were we gonna make it ?
Industrial Designer: Put a leopard print on it . {vocalsound}
User Interface: Well I I I would sa I would say give a s give a selection of colours .
Marketing: {vocalsound} I know ,
User Interface: Um we went with yellow we went with yellow for the prototype
Marketing: but {disfmarker}
User Interface: 'cause we had yellow . If I were buying one , I'd go for purple . Leopard print would be cool .
Marketing: But um by this I think it's more a case of fruit and veg , {disfmarker}
Industrial Designer: Yeah we gotta {gap} . I'd say the colour of the border there world {disfmarker} you'd find that , {gap} that's that'd stand out .
Marketing: {vocalsound} Yeah .
Project Manager: Like yellow , yeah . It would also help keep the the product placement s
Industrial Designer: Logo , brand .
Project Manager: yeah .
Marketing: Mm .
Project Manager: Is it inspired by {gap} clothing fashion ?
Marketing: But {disfmarker} Th th they're referring to the fruit and veg thing .
Industrial Designer: Mm 'kay .
Project Manager: {vocalsound} Yes .
Marketing: Is this like a banana type colour ? Could we stretch {disfmarker} no still , it's not shaped like a banana is {disfmarker}
User Interface: That's kinda {disfmarker} {gap} i
Project Manager: It's kind o it
User Interface: it won't be when it's been
Project Manager: probably {disfmarker} {vocalsound}
Marketing: Oh is that 'cause it's flat ?
User Interface: budgeted .
Marketing: What is {disfmarker} what fruit or veg is flat ?
User Interface: I I think s I I think this isn't {disfmarker} not particularly fruit and veggie . Um .
Marketing: Yeah . Or we might have to suffer badly for this one as well . {vocalsound}
Industrial Designer: Yellow courgette .
User Interface: {vocalsound}
Project Manager: {vocalsound} Well
Industrial Designer: {vocalsound}
Project Manager: I mean it's probably more fruit and veg than most other things out there bar fruit and veg , so , {vocalsound} what , four ?
Marketing: Four ? Oh that's it's very ambitious ,
Project Manager: Is that being too generous ?
User Interface: Mm . I'd {vocalsound} I'd I don't think fruit and veg is the sole criterion . {vocalsound} Is the sole criterion for being um fashion {gap} fashionable or inspired by current fashions .
Marketing: yeah , um .
Project Manager: Oh dear , {gap} .
Marketing: Sure . Inspired by {gap} .
User Interface: Um I'd g I'd rate I'd rate this fairly highly from that point of view actually .
Industrial Designer: Well this this what we're gonna t this is their motto , like .
Marketing: Yeah .
Industrial Designer: And we're we're not doing well on it .
Marketing: This is their strategy . I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks . Might {disfmarker} we might wanna be a bit more skepible sceptical about this one .
Project Manager: What would you think yourself ?
Marketing: I would say {disfmarker} I mean it's it's not at all , right ? {vocalsound} In any way or shape or form .
Project Manager: {vocalsound} Well , it's kind of curved
Marketing: We didn't m
Project Manager: and we can make it yellow , and that's pretty much banana like .
Marketing: Okay , the the yellow banana like thing is I think is okay .
Project Manager: Si it's got a curve to it .
Marketing: Right five . Is that {vocalsound} sound reasonable ?
Project Manager: Am I {disfmarker} do you think I'm stretching the uh the use of the banana ?
Industrial Designer: Yeah , I'll go with five .
Marketing: Five . {vocalsound} Yeah . 'Kay , so we have one , two , three , four , five , six , seven . So five , seven , ten , sixteen , twenty one . Which gives us an average of three . It's {disfmarker} well this would be in the middle . So we it's it's not bad . It's in the good section .
Project Manager: It's not bad and considering the {vocalsound} {disfmarker} don't pick the pen . Um .
Marketing: {vocalsound} Oops . Sorry . {vocalsound} I'm I'm sorry .
Industrial Designer: {vocalsound}
Project Manager: Y oh and you've knocked batteries out .
Marketing: {vocalsound}
Project Manager: {vocalsound} Um right okay it's {disfmarker} {vocalsound}
Industrial Designer: 'S bad design , that thing . {vocalsound}
Project Manager: considering the price we had to get this in , to have a positive {disfmarker} you know , even based on the four of us being heavily biased , um
Marketing: Mm-hmm . Yeah .
Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly , based on um the the cost features .
User Interface: Mm .
Industrial Designer: Mm , yeah .
Marketing: Even if we were to increase this entire thing by by seven , we were to go down a grade to to four , we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic . You know like we didn't we didn't add we didn't subtract a whole seven points from these things , so I think we're definitely on the good bit .
User Interface: {vocalsound}
Marketing: Even if we gave this one seven and this one seven , that's still only three extra points over seven . You know , it's {disfmarker} yeah ,
User Interface: Mm . Personally , I think given that the product um only replaces a single remote control
Marketing: we did it w it was okay . It was good .
User Interface: that you've already got , are people really gonna shell out twenty five Euros for something that's only marginally good ?
Industrial Designer: Well , it depends who your {disfmarker} who's {disfmarker} what the target people are , like you'd say maybe the fashion conscious
Project Manager: Maybe it's been targeted {disfmarker}
Industrial Designer: women would be going , oh look at that , 's cool , it looks like a {disfmarker}
Marketing: Mm-hmm .
Industrial Designer: it's yellow , looks like a banana , it's cool it's gotta {disfmarker} look good in the sitting room .
Project Manager: Hide it in the fruit basket .
Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good , it's got an L_C_D_ screen 's only got two buttons and a joystick . So , which which kind of people would be more likely to buy it ?
Project Manager: Probably the people technologically . They're usually the ones that buy pointless stuff .
User Interface: {vocalsound}
Marketing: I think so .
Industrial Designer: {vocalsound}
Marketing: I mean my mum still has not learnt how to use text messaging on her phone , and she's had it for a long time , you know . She uses it to make phone calls and that's it .
Industrial Designer: {gap} .
Marketing: Yeah . So I think if sh if my mum saw a remote control like this with only two buttons and a joystick , I mean that'll probably be the first one she decides not to buy , you know .
Project Manager: Mm-hmm .
Marketing: She'd be like is this a remote control , I don't {disfmarker} how do you use it , and stuff like that . So even if it is really user friendly to us , but we're used to using menus all the time .
User Interface: Mm-hmm . I s {vocalsound} I suppose one thing is that b because it's technically innovative , um for someone who's sort of technophobic , the fact that it simply looks unfamiliar would be daunting .
Marketing: Yeah . Yeah .
User Interface: Um .
Marketing: I think it's totally uh radical to have a remote control with no no numbered buttons ,
Industrial Designer: Yeah .
Marketing: yeah .
Industrial Designer: Yeah .
Marketing: But like radical good , maybe .
Project Manager: Okay . Um don't know how lo much longer we've got . At least five minutes I think . Um quickly we'll pop onto project evaluation . Um . So , we've got these uh four criteria here for uh satisfaction . Does anybody want to um um do you have any opinions on any of them ? For example um {disfmarker} we'll work backwards I suppose . The ability to work on this project using the technology we've been presented with . Um {gap} people made good use of the uh pen and paper ?
User Interface: Yeah ,
Project Manager: I would say {gap} {disfmarker}
User Interface: got notes and doodles .
Marketing: {vocalsound} Wrote nearly a page ,
Industrial Designer: Yeah .
Marketing: but not {gap} .
Project Manager: I'm not quite sure what the advantage for us using a digital pen might be .
User Interface: Well I think this is a {disfmarker} I think the digital pen's mostly for the benefit of the uh
Marketing: I think tracking .
User Interface: of the researchers studying this . It's all p goes into their corpus .
Project Manager: It must {disfmarker}
User Interface: Though it would have been nice to be able to transfer the um transfer our n our paper notes onto the uh computer ourselves .
Marketing: Yeah , that woulda been pretty good .
Project Manager: It does seem like the paper's still a heavy consideration for taking notes . So maybe this is literally just a way around it . Um I dunno . How are people satisfied with the teamwork we've managed to display today ?
User Interface: {gap} .
Marketing: I'd {disfmarker}
Industrial Designer: Good .
Marketing: yeah I liked it , yeah .
Project Manager: Leadership . As much as can be leadered in this uh thing .
Industrial Designer: Very good .
Marketing: I li yeah , top marks .
Project Manager: Um last one we've got is room for creativity .
Marketing: {vocalsound} Well {vocalsound}
User Interface: {vocalsound} Unti uh uh until uh until accounts came along ,
Project Manager: Now , I think we got {disfmarker}
User Interface: {gap} squish .
Industrial Designer: We're burs bursting with creativity .
Marketing: yeah . {vocalsound}
Project Manager: {vocalsound} Yeah
Marketing: We we're not lacking in ideas , you know it's {disfmarker} that was not the problem .
Project Manager: I think of {disfmarker} in the end , ideas that can be used {gap} sadly {gap} . Not so much that we weren't full of ideas , but of ones that are gonna allow us to actually build the thing . It's a bit of a pity .
Marketing: Mm-hmm .
Project Manager: Um I would have to agree on that . I think we needed a larger budget .
Marketing: Yeah .
Project Manager: If you're going to aim your a um product maybe at the technological kind of sector , then you can afford to maybe jack the price up slightly from what it is .
User Interface: Yeah .
Project Manager: Because they will pay outrageous cash to {gap}
User Interface: Mm . I mean I th {vocalsound} I mean I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s uh would gain more profit in sales than it would lose in uh
Project Manager: first on the market .
User Interface: in added expense .
Project Manager: Mm .
Industrial Designer: And the price was like {disfmarker} it was twice the w assembly cost . And would it have to be twice that ? It could be like coulda had the assembly {gap} like maybe fifteen Euro .
Project Manager: It could even {disfmarker}
Industrial Designer: We'll still settle for twenty five {vocalsound} .
Project Manager: That's true , yeah .
Industrial Designer: Maybe . {vocalsound}
Project Manager: Um I suppose these are all that will have to be taken up with a at a different group at I guess . As to a {gap} the costs involved . But I mean we've got a a prototype .
User Interface: Such as it is .
Project Manager: {vocalsound} So I dunno , I I think it's gone okay today , considering the information that we've had at our disposal , and um such .
Marketing: Maybe the counts wou woulda been better if we had a list or more {disfmarker} Yeah , to begin with .
Industrial Designer: In the beginning , yeah .
Marketing: Yeah .
Project Manager: Probably would have {disfmarker} mean we could have come up with a lot more solid design in the end ,
Marketing: Yeah .
Project Manager: I would have to agree . It is very much a pity to um get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive . Always hard to tell until you know the costs . Um . Okay . Are the costs within budget ? Well ,
Industrial Designer: {vocalsound}
Project Manager: they are now that we have our slightly less than capable product .
Marketing: Okay .
Project Manager: We've evaluated it , and we can say that we came out with a value of three .
Marketing: Yeah .
User Interface: Actually I want th one thing I would say {disfmarker}
Project Manager: {vocalsound}
User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales .
Project Manager: It's {disfmarker} yeah ?
Marketing: And like response from consumers {gap} .
User Interface: And we could even you know , market two versions .
Project Manager: {vocalsound}
Marketing: {vocalsound}
User Interface: Wee cheapie version with the nice bio-morphic rubber . {vocalsound}
Project Manager: And then the final one where you get to call it Hal .
User Interface: Yes .
Project Manager: But we'll go into that later .
Marketing: {vocalsound} Sure .
Project Manager: Right um
Marketing: {vocalsound}
Project Manager: is there anything else that anybody would like to to add , um {gap} anything they think that's not been covered , before I quickly write up a final report . Um I dunno , I mean we've got a product . We maybe aren't as happy with it as we'd like to be , but we've got something we think we can maybe stick onto the the market and sell . And of course something we have been avoiding talking about 'cause of we've no information is selling them directly to the manufacturers . There is a huge market .
Marketing: Yeah .
Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that .
Marketing: Yeah .
User Interface: Mm .
Project Manager: Yeah . So um unless anybody's got anything they'd like to add , we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such .
User Interface: And I can get my bus . Okay .
Project Manager: Yeah ?
Marketing: Yeah . Okay , let's {disfmarker}
Project Manager: Uh thank you for your participation .
Marketing: Thank you .
User Interface: Thank you .
Marketing: {vocalsound} I was actually kind of upset you know at the budget , and that we had to cut a lot of stuff . It's like man , we we can't have the locator thing . And s yeah that's just bad . Do you think maybe {gap} the prices were were made ?
Project Manager: That {gap} a question we can ask {gap} . {vocalsound}