Project Manager: Right w welcome to the the first meeting of uh Real Reaction's uh um development meetings for our our new television remote control . Uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh {vocalsound} uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . Uh and to that end we need all to work together uh to do that . Um and uh b in no particular order because ev everybody is uh {vocalsound} just as vital to this project
Marketing: Mm .
Project Manager: um {vocalsound} I'll just go round th the table , Andrew , marketing , um m Kendra with the uh um {disfmarker} designing the the the User Interface uh uh and Kate with the the industrial design . Um . {vocalsound} What's uh {disfmarker} the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh {vocalsound} everybody feel free to interrupt me at any time to to say what you want to say . Um in in terms of the immediate meeting the uh um {gap} everybody knows everybody else , everybody's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody's quite clear what everybody uh {disfmarker} uh everybody's experience is please do so . Uh in fact I'd I'd I'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you {disfmarker} you're looking to make . So we'll start with Andrew .
Marketing: Oh my name's Andrew I'm a {disfmarker} I'm the Market Research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah I'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to {gap} like {disfmarker} and from a fashion point of view and the practicality point of view .
Project Manager: Right {vocalsound} Kendra .
User Interface: {vocalsound} I'm Kendra and I'm the Us User Interface Designer and um {vocalsound} I haven't had a whole lot of experience in this kind of thing before but I'm m so I'll be {vocalsound} working on the design .
Project Manager: Right at least means you haven't got any preconceived ideas so .
User Interface: Right . Yep , I'm just open to being creative .
Industrial Designer: {vocalsound} Uh I'm Katie ,
Project Manager: Yep , good .
Industrial Designer: I'm the Industrial Designer and I'll just be I guess presenting about the the inter workings of our little remote control and uh {disfmarker} yeah .
Project Manager: Okay , very very quickly , um {vocalsound} this {disfmarker} I don't want to make this meeting too structured because the the whole idea is that it's a um you know a think tank . Everybody says what they {gap} what they want to say , uh and we don't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . The the remote control needs to be original , there has to be something about it that uh other remote controls don't have so that as soon as people see it they think um yes that's different , uh I want one , um and that goes along with being trendy , uh uh you know the I want it uh scenario . User-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up
Marketing: {vocalsound}
Project Manager: and think oh yes that's {disfmarker} it's obvious how that works , uh and they also want to look at the price and think oh yeah that's something that {disfmarker} I may not need another remote control but uh it's such a nice one I'm gonna have one . And last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . The uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . Uh now th the main design tool that we have available to us at the moment is is the white board and uh uh {vocalsound} let us very quickly do what i what it says in the in the in the prompt slide here , um {disfmarker} In fact I suggest to avoid everybody untangling themselves from the uh the the wires , that we don't do that , um So I I {disfmarker} everybody knows what whiteboard is so we'll um uh we'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let's go round the table , your favourite animal .
Marketing: Um , badger . {vocalsound}
Project Manager: Mm and why ?
Marketing: Uh it's it's got nice contrast with black {vocalsound} and white and uh {vocalsound}
Project Manager: Uh-huh .
Marketing: I feel they're {gap} underdog kind of status
Project Manager: Oh right
Marketing: and they're , the
Project Manager: uh my my wife says my beard looks like a badger's arse 'cause of the the white streaks in it . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Um probably a duck
Marketing: {vocalsound}
Project Manager: Kendra .
User Interface: I just {disfmarker} I li I like the way they look and they're just nice animals and I like how they can fly or swim or walk around or whatever .
Project Manager: Uh-huh . Right , okay .
Industrial Designer: Uh 's horses , no particular reason why {vocalsound} .
Project Manager: Uh-huh , {gap} fair enough yeah .
User Interface: {vocalsound}
Project Manager: I'm not sure that I've got any favourite animal to be quite honest , I think homo sapien
Industrial Designer: {vocalsound} {vocalsound}
Project Manager: because of their {disfmarker} their uh overall ability to uh uh {disfmarker}
User Interface: {vocalsound}
Marketing: Make mobile phones and T_V_ remotes {vocalsound} {disfmarker}
Project Manager: Sorry ?
Industrial Designer: {vocalsound}
Marketing: to make T_V_ remotes {vocalsound} .
Project Manager: Indeed absolutely yes ,
Industrial Designer: {vocalsound}
Project Manager: tha that's um {disfmarker} Okay and uh w we need to keep in mind here that the uh {disfmarker} we want to sell this for for twenty five Euro um , we want to m make an overall profit for the the company of fifty million Euros so we're we're looking at selling a lot of these um ag across the the entire planet and and we're looking at a gross profit of fifty percent . {vocalsound} It needs to cost twelve Euros fifty to make . Um so we're not only looking at a a very trendy original product , we're looking at making it at a very good price . Um , okay , um {vocalsound} would anybody like t like to to start by giving their o um sort of quick views of of current remote controls .
User Interface: Well I think {disfmarker} I find a lot of them really complicated to use with all the different buttons and uh it's handiest when you have one that works both the D_V_D_ player or whatever and the T_V_ as well . Um , but that {disfmarker} it's easy to {gap} if you can switch back and forth instead of having to {vocalsound} press a bunch of different buttons
Project Manager: No .
User Interface: and {disfmarker} so I think it's is best when they're clearly labelled and you can see which buttons you're supposed to use , you know .
Project Manager: Any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? Or anybody else , strong feelings about remote controls ? Are there you know , bad ones they've used or good ones they've used or ones that they've lost and never found again ?
Industrial Designer: Um {disfmarker} {vocalsound} I think it's important that you should be able to {disfmarker} when you when you press the buttons it'll actually pick up the signals from kind of anywhere and you shouldn't have to like contort yourself and twist your remote control to get it {disfmarker} the T_V_ to actually pick up the signal .
Marketing: Yeah .
User Interface: Yeah .
Marketing: Think a lot of the time , remotes that come with T_V_ players and {gap} T_V_s and D_V_ players , like they aren't
Industrial Designer: Mm .
Marketing: like an area that's put a lot of effort into , they're very boring , very plain .
Industrial Designer: Mm .
Marketing: Like it's very {disfmarker} a very {disfmarker} like um making a a stylish remote control would be a very like {disfmarker} Easily put us one step ahead of the current competition .
Project Manager: Um what so wh what's in in {disfmarker} what particular style features are you thinking about ?
Marketing: {vocalsound} Um . Something that looks looks {disfmarker} doesn't look like remote control .
Industrial Designer: {vocalsound}
Marketing: So if you want , {vocalsound} something that looks like uh {disfmarker} something that makes you think oh what's this ? Like this pen doesn't really look like a pen ,
Project Manager: Uh-huh .
Marketing: but it makes you think oh .
Project Manager: {gap} . Yeah
Marketing: So , sorry that's a bit vague {vocalsound} .
Project Manager: d no I mean do you think there's a risk if it doesn't look like remote control , {vocalsound} people won't see it as a remote control um and uh {disfmarker}
Marketing: Uh I suppose suppose that's up to the marketing to to make make people aware of the product .
Project Manager: Uh-huh . Any other thoughts about um th the physical appearance of a {disfmarker} of remote controls ?
User Interface: I think something that's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things
Industrial Designer: Mm .
Marketing: Mm .
User Interface: and uh they're kind of awkward to hold onto ,
Marketing: {vocalsound}
User Interface: so something that's more comfortable that fits in a person's hand better .
Project Manager: I mean th the thing that i immediately comes to mind is computer mouses which um I mean y you get all sorts of shapes in the shops
Industrial Designer: Mm .
User Interface: Yeah .
Marketing: Yeah .
Industrial Designer: Mm .
Project Manager: and s you know some quite fancy ones um than the {vocalsound} {disfmarker}
User Interface: Yeah .
Project Manager: some from personal experience which look nice
Industrial Designer: {vocalsound}
Project Manager: but {vocalsound} aren't particularly comfortable . Um {vocalsound} any thoughts about buttons or flat screens or uh uh {disfmarker}
User Interface: Yeah .
Marketing: Well from the mouse idea you could , {gap} remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want {gap} {disfmarker} could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button .
Project Manager: Yes , I mean {vocalsound} the only thing is if if you're watching television in a in a a darkened room um you need to be able to uh
Industrial Designer: Mm .
Marketing: I suppose .
Project Manager: fi find the button buttons easily .
Marketing: Easily , yeah yeah .
User Interface: But maybe they could be concave instead of sticking up to have them {disfmarker} be kind of down so you could feel them
Industrial Designer: Mm .
Marketing: Mm .
User Interface: better .
Project Manager: Yeah , that's uh {disfmarker} must admit I don't think I've ever seen one with concave buttons , that's uh {disfmarker} certainly be different . Um do we need it to uh {disfmarker} I can't think of any re remote controls that I know of that actually light up at all .
User Interface: {vocalsound} Oh yeah .
Project Manager: Do we do we want uh {disfmarker}
Industrial Designer: Mm that would be good .
User Interface: Like a like a mobile phone ?
Project Manager: Yeah .
Industrial Designer: Mm .
User Interface: Yeah .
Industrial Designer: Mm .
Marketing: Mm , yeah that would be good .
Project Manager: Okay . So , Andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um {disfmarker} the planet with ?
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: Mm-hmm , um {vocalsound} especially if we try to sell , what two million of them . Oh sorry , four million of 'em , but uh {disfmarker} I think if w if we market it as as not as not {disfmarker} well this {disfmarker} you c you could either market it as the point of view {disfmarker} we could have the two {disfmarker} we could have parallel marketing s schemes where you've got one where it appeals to people that want to have the new device that looks cool , is fashionable
Industrial Designer: Mm .
Marketing: and like you just {disfmarker} it's it's like uh it's one that rather than ra I wan I want rather than a kind of a need relationship with the device ,
Project Manager: Mm-hmm .
Marketing: but that might {disfmarker} considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so {disfmarker} make it practical at the same time . I think it's {disfmarker} this is gonna have to appeal to people that want device that can enhance their living room
Project Manager: Mm-hmm .
Marketing: uh but also a device that uh is practically sound .
Project Manager: Mm-hmm . Okay , yeah , yeah , well
Marketing: So um , I dunno we'll have to decide which which angle we're gonna go to or both . If you {gap} .
Project Manager: I d I think an any uh any facets that we identify w we aim {disfmarker} need to aim for for all of . Um okay well
Marketing: Mm . {vocalsound}
Project Manager: first thoughts on um the the industrial design side .
Industrial Designer: {vocalsound} Oh I think it's it's {disfmarker} remote controls are kind of a unique object 'cause it's {disfmarker} you depend on them so much , but you don't {disfmarker} i i it's {disfmarker} you sort of just assume they're always gonna work , you don't think of them as a comp like a computer can break down and you're kinda like oh well fair enough there's all these complex things going on , it's gonna {disfmarker} something's gonna get messed up eventually . They they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it's {gap} {disfmarker} God forbid you actually get up and manually change the channel {vocalsound}
Project Manager: {vocalsound} Indeed .
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: it just {disfmarker} it needs to be very effective , very {disfmarker} always dependable . Uh I don't think we should make it too small I {disfmarker} 'cause I think it needs to {gap} it can't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it's just gonna end up under a couch cushion somewhere and um yeah .
Project Manager: Yeah .
Industrial Designer: But {disfmarker} so yes dependable , and have a {gap} good medium range size .
Project Manager: Okay , and um colours , materials ? Kendra , anyone ?
User Interface: {vocalsound} Well , most {disfmarker} I think most of the remote controls now are either just black or grey ,
Project Manager: {vocalsound} {gap} .
User Interface: so maybe we should go with something different or be able to {disfmarker} I was just thinking of um {vocalsound} what they're doing with mobile phones now how you can get the different um {disfmarker} what are they called ? Like the face-plates
Project Manager: Yeah .
Industrial Designer: Mm , mm-hmm .
User Interface: that you change so we could have maybe {disfmarker} I don't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety
Project Manager: Uh-huh .
User Interface: so people can get different different things . Have it kind of look how they want to , different colours , things like that ,
Project Manager: Right .
User Interface: probably just plastic because that's always the lightest .
Project Manager: Yeah . Okay that's uh {disfmarker} Again I don't think that's ever been done before ,
User Interface: {vocalsound}
Project Manager: it's uh the sort of {gap} the sort of thing that would get people uh thinking yes that's something that I haven't got and uh might need so . Uh Andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ?
Marketing: Um , well we could either market it together by getting control in a set colour or with {disfmarker} like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh {vocalsound} maybe thinking of that , it's {disfmarker} considering the nature of the device , maybe a second thing {disfmarker} like a second campaign to market new facials for your {disfmarker} to your {disfmarker} might go a bit astray
Industrial Designer: Mm .
Project Manager: Yeah .
Marketing: since it is the kind of thing where y you generally get one and then forget about it .
Project Manager: Yeah .
Marketing: Unless you were trying to {disfmarker}
Project Manager: I think {disfmarker}
Industrial Designer: Well you could come up with like novelty ones , like they've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control
Marketing: Mm .
User Interface: Yeah .
Marketing: {vocalsound} Oh
Industrial Designer: and sorta stagger the release of them
Marketing: it's {disfmarker} that's a that's a good idea .
Industrial Designer: and get people like oh I want that cover on it now and that'll keep them spending money .
User Interface: Yeah .
Project Manager: Mm-mm .
Marketing: Mm .
Project Manager: Right , okay
Marketing: Yeah true .
Project Manager: I think we've got um a good idea now . We uh {disfmarker} meeting is uh {disfmarker} Needs to be k uh wrapped up fairly quickly . So uh um we've got thirty minutes to start looking at the um at the design in more detail . Um then we'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . Uh thank you very much indeed .
Industrial Designer: Thank you .
User Interface: Okay .
Marketing: {vocalsound} {gap} .


Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group
Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ?
Project Manager: Um , yeah ,
Marketing: S
Project Manager: go for it mate .
Marketing: Um , N_E_Z_
Project Manager: N_ E_ Z_ .
Marketing: E_R_ .
Project Manager: Ebenezer . And your role is ?
Marketing: I'm the Marketing Expert .
Project Manager: You're the Marketing Expert , okay . Next we have ?
Industrial Designer: Tarik Rahman . T_A_R_I_K_ .
Project Manager: T_ R_ I_ K_ . And your role in this is ?
Industrial Designer: Industrial Designer .
Project Manager: Industrial Designer . And , lastly we have ?
User Interface: Uh , Dave Cochrane .
Project Manager: And you're going to be the User Interface ,
User Interface: User Interface Defin Designer , yes .
Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh {vocalsound} personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um {disfmarker} First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . {vocalsound} What can I say ? Ebenezer , you wanna have a {disfmarker} you wanna draw your favourite animal {vocalsound} ?
Industrial Designer: {vocalsound}
Marketing: Sure . {vocalsound} Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . {vocalsound} Um . {vocalsound} 'Kay , so it's not the best picture in the world .
Project Manager: {vocalsound}
Marketing: {vocalsound} Here we have an elephant . First point , begins with an E_ , same like Ebenezer . Also , elephants have a very good memory , much like myself ,
Industrial Designer: {vocalsound}
Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E_ , just like Ebenezer .
Project Manager: Brilliantly done . Thank you . {vocalsound}
Marketing: Thank you .
Project Manager: Tarik , would you like to have a shot at a bit of artistry ?
Industrial Designer: {gap} .
Project Manager: Oh , um ,
Marketing: Oh . Oh {vocalsound} oh
Project Manager: you can clip them to your belt .
Industrial Designer: Do we take them off ?
Marketing: I think you ga
Industrial Designer: Oh right ,
Project Manager: You should also l um have your {disfmarker} the lapel mic on as well .
Industrial Designer: okay .
Marketing: The little {disfmarker} The the {disfmarker}
Industrial Designer: Ah-ha .
Marketing: Oh that's good , we can clip them on . Okay . Yeah ,
Industrial Designer: {vocalsound} Now where do I put the {disfmarker}
Marketing: Just um somewhere {disfmarker}
Project Manager: Yep , the {gap} , it's just across there , that's it . Yep .
Industrial Designer: Is this supposed to be clipped as well ?
Project Manager: Yeah .
Marketing: I think so .
Project Manager: It'll follow you if you {disfmarker}
Marketing: Yeah . There you go .
Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range .
Industrial Designer: {vocalsound} Uh , destroying your elephant here .
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} {vocalsound} Uh , here we have a tiger . Uh {disfmarker} I've always loved tigers . They're just {disfmarker} they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was {disfmarker} looks the best , the stripes , orange . My dad used to talk about {disfmarker} he's from Bangladesh so he used to tell me all about them when he was {disfmarker} when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but {vocalsound}
Project Manager: {vocalsound} Excellent , thank you very much . Dave , if you'd like to uh have a dash .
User Interface: Um {disfmarker} {vocalsound} Um , the monkey , um . The one f uh {disfmarker} in fact this is a {gap} somewhat oblique reference in fact to uh {disfmarker} well my {disfmarker} I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr {vocalsound} and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most .
Industrial Designer: {vocalsound}
Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them .
Marketing: Oh , that was profiting , that was an amount , so that's the amount made ,
Project Manager: Yep .
Marketing: okay .
Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold .
Marketing: Yeah .
Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ?
User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen L_C_D_ remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you {vocalsound} you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of {vocalsound} three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the T_V_ to the right channel , get the uh re uh rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance .
Project Manager: Okay .
User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket .
Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our {disfmarker}
User Interface: Absolutely prohibitive ,
Project Manager: yeah .
User Interface: yeah .
Marketing: Oh .
Project Manager: But you think uh again something to control multiple units in uh a simple fashion .
User Interface: Yeah , I mean I wouldn't like to say you g {vocalsound} I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some {gap} and ideally something into which it would have some at least limited facility for {vocalsound} um running macros .
Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the T_V_ , maybe the sound system as well , all in one go , is that kind of {disfmarker}
User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the D_V_D_ player and it turns the T_V_ on and onto the right channel as well , um
Project Manager: Okay , that sounds like a a good strong idea . Um {disfmarker}
Marketing: 'Kay
Project Manager: {vocalsound} Any takes on this ?
Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers ,
User Interface: Mm-hmm .
Marketing: but our remote controls would get worn out really easily , and {vocalsound} the remote control was not a great kind of keyboar , um keypad , for playing games .
Project Manager: Okay .
Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins ,
Project Manager: Okay .
Marketing: and slide another bar to say what time it ends , you know that's {disfmarker}
Project Manager: Yeah I've heard {disfmarker} I've seen the bar-code design before ,
Industrial Designer: Mm .
User Interface: Mm-hmm .
Project Manager: yeah .
Marketing: Yeah , it's it's taken out the {disfmarker} Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot .
Project Manager: {vocalsound}
Marketing: {vocalsound} Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that .
Project Manager: Okay , well
Industrial Designer: 'Kay .
Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas ,
Marketing: Yeah .
Project Manager: we can {disfmarker} we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so {vocalsound} we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um {disfmarker}
User Interface: Mm-hmm .
Project Manager: And we're gonna maybe n try and have to figure out
Marketing: What the user wants uh .
Project Manager: what the user wants , yes .
Marketing: Okay .
Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ?
Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ?
Marketing: Oh . Okay , {gap} .
Industrial Designer: Like uh control pads , you know of games , but {disfmarker}
Marketing: Mm-hmm .
Industrial Designer: or is that a bit ridiculous ? {vocalsound}
Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um
Industrial Designer: Yeah .
Project Manager: and that could allow n easy navigation , used as a joystick as well .
User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits {vocalsound} fits as comfortably as possible into the hand . But of course , uh al al also allows for {gap} the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , {vocalsound} .
Project Manager: Okay . So ,
User Interface: A curve ,
Project Manager: small , stylish , and something that's just a little different .
User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , {vocalsound} uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway .
Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ?
Marketing: 'Kay . So .
Project Manager: Okay . {vocalsound}
Marketing: {gap} .
Industrial Designer: {gap} .
Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .


Project Manager: All set ? Okay . Cool . Right . So um basically I'm just gonna go over real quickly um some news I've just got from the board on how we're supposed to do with this um {vocalsound} remote control . And then I'm gonna turn over to you guys to make brief presentations um on what you've found and then we'll have a bit of discussion . So basically uh what I've just found out from the board I dunno if you guys got this email as well but it needs to be television only . So no {disfmarker} we're not doing D_V_D_ , we're not doing anything else ,
Marketing: Okay .
Project Manager: it's just gonna be a television remote . {vocalsound} Um it also needs to have the company colours included in it .
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} Um so that's red and black . And it has to have the slogan , case you guys forget the slogan it's , we put fashion in electronics . Um and no teletext . I'm not sure what teletext is but I'm assuming you guys do , so we don't wanna include that um in this particular design . {vocalsound} For reasons that I don't really know . There's {disfmarker} but it's the board so there you go . So basically um given those guidelines which will have some effect on how we design we'll discuss it later I mean 'cause it's television only we'll be able to change our uh {vocalsound} um well we can s sacrifice more function for a better television remote . {vocalsound} Anyway . So I'm gonna turn over to the Industrial Designer uh to go ahead and make a presentation on {disfmarker}
Industrial Designer: Okay . So do I unplug this bit here ?
Project Manager: Oh , right yeah .
Marketing: Gotta plug you in .
Project Manager: Yep . Might have to hit function F_ eight but it looks like it's gonna come up . Yep . Cool .
Industrial Designer: Okay . Right . That's page one of my presentation .
Project Manager: Brilliant .
Marketing: Very nice . For your first PowerPoint it's lovely .
Industrial Designer: So the uh method . We're gonna have to understand how remote controls work and res uh successfully complete this project . Um remote control works as follows . This is all pretty basic stuff you guys . Um sends message to another system , so there's an energy source involved in that like a battery or solar power , something along those lines , there's an integrated circuit , which is the microchip , um and that actually compose the messages and usually the way a a remote control works is it sends infrared bits to another system . A user interface controls the chip , basically that's the casing and the buttons and um accordingly the messages as well . So my findings , um I just did a preliminary study here and uh I found that too much metal in remote design could potentially cause interference with the ability of the remote to send commands . And too much metal can cause remotes to behave unexpectedly by receiving false signals . Um too much metal is used sometimes and people pick up radio signals and the like , and there's also the possibility of the remote catching on fire and injuring the customer , just think of those lawsuits , that'd be really bad .
Marketing: {vocalsound}
Project Manager: {vocalsound} 'Kay .
Industrial Designer: Therefore I suggest primarily plastic construction . Um , components . Just some ideas that I had , um , energy source , it's kinda hip to be eco friendly so I thought maybe we could do something with solar power with an alkaline battery backup . Um the user interface , I was {disfmarker} since we can't use metal I was thinking maybe a high grade recycled plastic .
Project Manager: Mm .
Industrial Designer: The chip , um , silicon based chip I don't really see any way around that , we can't really be different in that respect . Um , the sender well I'm thinking infrared 'cause it is the industry standard , multi channel , that's a word I made up , I don't really know what it means .
Project Manager: 'Kay . Fair enough .
Marketing: {vocalsound}
Industrial Designer: Uh PAL and N_T_S_C_ compatible and uh probably a two hundred foot range .
Project Manager: 'Kay .
Industrial Designer: Uh and the receiver of course is any number of electronic devices . Um but in this case it'll only be T_V_s . Um personal preferences , I really think that we should use plastic as opposed to metal , um , the company simply can't afford this kinds of lawsuits
Marketing: Fine .
Industrial Designer: which adm admittedly is gonna come at the cost of a certain aesthetic value ,
Project Manager: {vocalsound} Is is there a way that we can use um modern types of polymers , or mo modern types of plastics
Industrial Designer: 'cause we were thinking {disfmarker}
Project Manager: that maybe do have some kind of aesthetic value um like if a white {disfmarker} like if we talk about like well like on the lapt on these laptops and other ones they use a a pretty nice ,
Industrial Designer: Right .
Marketing: It needs , yeah .
Project Manager: you can do i is there some kind of nice colo der quality plastic that we can work with ?
Industrial Designer: Yeah that shouldn't be a problem . Um for example the plastic they have on your laptop there is something that's perfectly possible for us to do .
Project Manager: Okay , okay .
Industrial Designer: {vocalsound} That's the end of my presentation .
Marketing: Cool .
Project Manager: Great . Thank you very much Nathan . {vocalsound} Um if next we can have the um User Interface Developer go ahead and make a brief presentation that'd be great as well .
User Interface: {vocalsound}
Project Manager: S plug yourself in here . Mm . {vocalsound} Um hit function F_ eight real quickly , hold down {disfmarker} Mm .
Industrial Designer: {vocalsound}
Marketing: Looks like you're in okay .
Industrial Designer: Is it plugged in well ? There it goes . Computer adjusting .
User Interface: Th
Project Manager: There you go . Sweet .
Marketing: There you go .
User Interface: Well so . Here we have a uh my technical functions design presentation . Um so a few of the requirements we need here . Uh we n basically need to operate an electronic device , it needs to be universal um and possibly uh operate several different types of devices although we now uh find that uh that that's no problem .
Project Manager: Yeah sorry I couldn't get that g to use before .
User Interface: Um so some of my findings . Um basically wanna send messages uh to a television set . Um that would be any number of different things uh such as switch on the television , uh switch to the next channel , that sort of thing , I think we're all quite uh quite uh intelligent and know know what a normal remote control does . Um {vocalsound} now some of the other things I found is a a complicated remote control sorry that we can't quite see my red there very well
Project Manager: Oh yeah look at that .
Industrial Designer: Mm . {vocalsound}
User Interface: but uh this remote control has many functions um so it can do a lot of things but it uh it is quite complicated
Project Manager: Mm-hmm .
User Interface: and most users will find it uh find that they won't use most of the functions because they don't know how to use them and don't wanna take the time to learn how to do it . As you also notice it's quite a boring design . Um . Another remote control , slightly different , it's a simpler remote control uh many less buttons but uh has many fewer functions , um m much easier for the user to manipulate and use . Um it also has a bit of a cheap look and it's also quite boring . So
Project Manager: {vocalsound} Nice .
Industrial Designer: {vocalsound}
User Interface: my personal preferences .
Marketing: {vocalsound}
User Interface: {vocalsound} Revolutionise the idea of uh a remote control . Um so attain the functionality of a complicated device but use a simple formatted display uh for the user to to work with . And I was gonna add another uh slide here but I didn't quite have time there .
Project Manager: {vocalsound} Okay .
User Interface: Um . Just incorporating some of the ideas that we had previously like uh having multiple face but it's uh {gap} .
Project Manager: Great . Thanks for that Ron .
Marketing: Right .
Project Manager: {vocalsound} 'Kay
Marketing: Does that mean I'm up ?
Project Manager: yep that's you .
Marketing: I think so . Okay .
User Interface: I can plug you in .
Marketing: Oh that would be perfect . Thank you . Slide show up and running .
Project Manager: Give it a little bit .
Marketing: Or not . Uh . Oh there we go . Perfect . Okay . So this is me . Um basically I was looking through some marketing reports that we've got and we had a usability test where we were actually sort {disfmarker} like watching a hundred people {vocalsound} use T_V_ remotes and see what it is that they're using and then they filled out a questionnaire about what they like and what they don't about their general T_V_ remote control practices . Um pretty much through testing we were finding out that most of the time , everybody's used to using changing the channel , turning it on , using the volume , m the majority of the time that's all that's going on , the other functions happen , for some people they're important , but the primary uses are really really basic . Um and so big complicated remotes like one we saw in the last presentation are really not the general public's use , they're not using a lot of it , they don't need it , they even find it frustrating when there are all those buttons that they don't know what to do with . {vocalsound} And um we also found out that uh fifty percent of our people , their {disfmarker} the worst thing about a remote is how often they lose it . And then they can't find it in the room . So I think what we were talking about with a pager or something , will really come into play with a lot of these people . {vocalsound} Um there's also a survey about what they liked about remotes ,
Industrial Designer: {vocalsound}
Marketing: and pretty much they all think they're hideous and not very useful , and the younger demographics are all really interested in voice recognition options . I don't know if that's something we're ready to look into technically , that's up to the design people , but it is s something worth thinking about , especially since the younger demographic's obviously the one that's gonna keep growing , so if that's the direction we're headed in it's something to think about . Um but basically it really is the primary functions and getting it to look nice , which are the standards . {vocalsound} So it's a good start for us .
Project Manager: {vocalsound} That's great . Thank you Sarah . Right . So um
Marketing: Need to unplug this ?
Project Manager: yep I'll just uh switch that back here .
Marketing: Need it back .
Project Manager: I'll finish up with just a bit of discussion plan on for the next phase .
Marketing: There you go .
Project Manager: {vocalsound} Right so I think we've covered most of these important questions through this um {vocalsound} through you guys's presentations um {vocalsound} we've got uh y the Industrial Designer suggests uh or pretty much emphatically suggested that we need to go with plastic . {vocalsound} Um Sarah , she's recommended that we go for simpler functions , so fewer functions um but we need to decide who are we selling this to , you s your stats suggested that seventy five percent of people under thirty five wanted , thought about voice control ,
Marketing: Oh right .
Project Manager: {vocalsound} um so do we wanna go for that , or do we want to go for an older demographic , and my thought is {vocalsound} um {vocalsound} we've got w if we're gonna go for a sleek look I mean we are putting the fashion in electronics {vocalsound} um . {vocalsound}
Marketing: {vocalsound} We're not catering to the pensioners of the world I don't think so .
User Interface: {vocalsound}
Project Manager: Yes . So maybe this {disfmarker} we should look into this younger demographic . Um . So
Marketing: Right .
Project Manager: {vocalsound} uh we need to wonder ah h about how we make it better and smaller and faster um think we're constrained to plastics very well , we've got this idea , Ron was saying we need to think about uh revolutionising the way it's looking um ,
Marketing: Right .
Project Manager: which might be easier given that we're going for simpler function and that we're only going for a telly .
Marketing: Uh .
Project Manager: Um so um . How {disfmarker} th this voice operation thing is {disfmarker} I think is a good idea um assuming that it's doable , um at least for the basic controls , maybe we can balance it that way , you know we can see .
Marketing: Right .
Industrial Designer: Mm .
Project Manager: Okay you can't say record alias tonight at seven P_M_
Industrial Designer: {vocalsound}
Project Manager: but we might be able to say um {vocalsound} volume up .
Marketing: Yeah .
Industrial Designer: Right . I think it would be possible to uh combine the locator device and the voice recognition technology .
Project Manager: Mm .
Marketing: {vocalsound} Oh . That could work . I like that .
Industrial Designer: With a simple command like locate . And then it could start to beep
Marketing: Yeah . Something very basic .
Industrial Designer: and
Marketing: Right .
Project Manager: {vocalsound} Right .
Industrial Designer: therefore be found .
User Interface: Sounds good .
Marketing: Is that only gonna be within our two hundred foot range then ?
Industrial Designer: Oh yeah I think that's very doable .
Marketing: Okay .
Project Manager: The difficulty wh would be in um I think like i you couldn't speak into the remote that you're trying to find . 'Kay you have something that picks up a voice from far away {disfmarker}
Marketing: Yeah .
Industrial Designer: It's a good point .
Project Manager: If it's hidden under the couch {disfmarker} but then again you have this wee {disfmarker} this wee thing you know that's just a little chip or whatever that has the page button , maybe that could be voice activated too .
User Interface: A little sticky pad to stick on top of your uh television .
Marketing: Mm .
User Interface: And you just say something to {disfmarker} into that
Marketing: Yeah .
User Interface: and it
Project Manager: Yeah .
Industrial Designer: Yeah .
User Interface: finds your {disfmarker}
Marketing: K {vocalsound}
Project Manager: Or an isolated magnet or something like , or you know something that wouldn't interfere I don't know that'd be the technical thing
Marketing: Yeah .
Project Manager: but {disfmarker} yeah I like that , I like that , the voice recognition for the paging system .
User Interface: {vocalsound} The other thing is we might be able to handle the simplicity of a remote control and kind of put the more complicated things into a voice control . So it could be sold to both the younger market and the older market .
Marketing: True .
User Interface: And the younger market could use kind of the voi voice control method and the older market might might k
Marketing: Making it just an option ?
Industrial Designer: Mm .
User Interface: exactly and might consider the older market could use the simpler design with the traditional buttons and what not .
Marketing: Yeah . Right .
Project Manager: {vocalsound} Yeah .
Industrial Designer: I was thinking uh {disfmarker}
Marketing: Are we still thinking about this screen {disfmarker} sorry .
Industrial Designer: Oh go ahead .
Marketing: Go ahead . The uh if we're gonna do this touch pad screen thing , it would be still , do we know if that's an option technically right now to that ?
Project Manager: Mm-hmm .
User Interface: 'S definitely an option technically . I've looked into uh costs of uh touch screen methods and what not ,
Marketing: Okay . Okay .
User Interface: they seem to be uh you know almost as cheap as a button method at this point .
Marketing: We're doing okay .
Project Manager: Okay .
Marketing: 'Cause it seems like an interesting option especially because then you could have like your primary screen just be these you know four or five basic functions , you can have
Project Manager: Mm . {vocalsound}
Industrial Designer: Yeah .
Marketing: menu options or something to have all these other complicated voice recognition , settings , things that you're not gonna use every day and that a lot of people aren't gonna use but it is an option there for this hi-tech market that sort of re is the sleek thing we're going for .
Industrial Designer: Gotta wonder though , if we're adding so much technology to this one remote , are we still gonna be able to meet out twelve pou our twelve fifty Euro you know goal for selling these things .
Project Manager: Mm-hmm .
Marketing: True . Worth looking into .
Project Manager: Mm-hmm . Mm-hmm .
User Interface: {vocalsound}
Industrial Designer: It seems like , we're not gonna be able to handle all these functions with just one microchip .
Marketing: Yeah .
Industrial Designer: The microchip is probably the most expensive part of the the whole mechanism .
Project Manager: Okay .
Marketing: True . Yeah .
Project Manager: Okay .
Industrial Designer: So it's just something to consider .
Project Manager: Absolutely . Mm 'kay um well yeah I guess we'll cross that bridge um in a la slightly later stages of development um but yeah I know , that's perfectly viable question . Mm 'kay um so I'm seeing that we're gonna just basically focus on this young demographic group , aim it at them , but then in a sense that its bells and whistles are available for anybody who wants them but basically we'll make a sleek simple functioned um uh remote control .
Marketing: Mm-hmm .
Project Manager: Um I think this voice recognition thing is a we've got a market for it uh I don't think there's too many ,
Marketing: Mm .
Project Manager: we'd more or less be cornering the market on it as well , we don't have many um .
Marketing: Yeah .
Project Manager: {vocalsound} I appear to have lost my microphone . Mm . {vocalsound} Right um we don't have many people {vocalsound} or there's not very many competitors out there that do that so cool . Um right . I guess we've c we've touched on most of this . The idea of a paging function , a touch screen , and face plates . Um . The thing with {disfmarker} I see {vocalsound} would there not be a {vocalsound} we'd have to maybe sacrifice the face plates for a touch screen ?
User Interface: {vocalsound} Um I'm not sure that's sincerely correct ,
Project Manager: Okay .
User Interface: I think if you kind of take the example of a mobile phone that uh trying to pass a portion of the device is not interchangeable whereas the surrounding portions are interchangeable .
Marketing: Mm . Just the casing .
Project Manager: Okay .
User Interface: We could have the casing , the the face plates .
Project Manager: Okay .
Industrial Designer: Back to the uh the cost {disfmarker} the material . {vocalsound} We have to ask whether we're going to include a certain number of face plates with the package ? That's something I w for {disfmarker} say we're including three or four face plates , it's gonna drive the cost up .
Marketing: Mm .
Project Manager: Mm .
Industrial Designer: And the other question is , if we do include them are we really in a position to evaluate that market ?
Marketing: Yeah .
Industrial Designer: We haven't done any tests on face plates and whether {disfmarker}
Marketing: Right .
Project Manager: Okay .
Industrial Designer: See if there {disfmarker} if there's even interest out there .
Project Manager: Okay . Right .
Industrial Designer: Off the top of my head it sounds kind of like a gimmick that wouldn't really go anywhere .
Project Manager: Yeah 'cause then ha you would have to {disfmarker} who all
Marketing: Mm . Right .
Project Manager: it's not like with cell phones like where you have a {disfmarker} you know Nokia model X_ and then ten people make face plates for it , we'd be just our model of pho of t remote control . {vocalsound}
Industrial Designer: Yeah .
Marketing: Well in the publicity of a face plate on a phone is you have it out and around , it is sort of emblematic whereas you're just sit at home ,
Project Manager: Mm-hmm .
Marketing: so unless somebody comes over to watch T_V_ {disfmarker}
Project Manager: Mm . Mm-hmm . {vocalsound} Yeah .
User Interface: Well hopefully some people have people coming t over to w to hang out at your house
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: True . True . True .
User Interface: and most people have their televisions in the living room . Uh . {vocalsound}
Project Manager: Alright well we can {disfmarker} we can discuss that one further when we think about um whether th when we do costs and so forth , um .
Marketing: Yeah . Oh yeah .
User Interface: Sure .
Project Manager: {vocalsound} True , if plastic is dead cheap and if we're making the whole thing out of plastic anyway um {vocalsound} yeah we'll cross that bridge later um but yeah we will have to evaluate what's most important . Um I think we've had a bit of discussion already on this thing , n s there any other questions comments that came up in these presentations ?
User Interface: Well have we confirmed that we're gonna go ahead with a uh touch screen um {disfmarker}
Project Manager: Yeah yeah okay . Um {disfmarker}
User Interface: Interface ?
Project Manager: Yeah I think that would be best . Let's based on what sh on what you guys have all said to me let's go for a plastic built or uh b plastic cased 'cause tha tha that's easy on the cost , try to look for some kind of high quality recycled plastic as you recommended and I think that's a great idea . With a touch screen for the basic functions . {vocalsound} Um {disfmarker} And we'll yeah tha let's provisionally {disfmarker} let's go for a touch screen one with several submenus um for possible extra stuff that one basically put the channel and the on and off switch on the touch screen . Um do we have {disfmarker} Mm wait a minute it occurs to me that if we have a touch screen people are going to have to recharge their remote controls . {vocalsound} Yet at the same time that might help for this whole complaint of it being lost .
Marketing: True . 'Cause it would have a docking base ?
Project Manager: Mm-hmm . But then again that costs as well .
Marketing: Yeah .
Project Manager: Hmm .
Marketing: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: So these new lithium batteries they last twenty years {vocalsound} even with the touch screen ?
Project Manager: Do they ? Okay .
User Interface: Those new ones .
Industrial Designer: Can we afford to include one of those ?
Marketing: Can we afford that ?
User Interface: {vocalsound}
Marketing: And will somebody buy it if we don't ? {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Well I I don't think yeah I can't see anybody buying a lap a remote control that they have to plug in so we'd have to see some kind of new battery technology .
Marketing: Right .
Project Manager: Okay so let's go with a um touch screen {vocalsound} with um some kind of {disfmarker} you know with with some kind of cutting edge battery technology {disfmarker}
Marketing: For twelve Euros ? {vocalsound}
User Interface: {vocalsound}
Project Manager: Yeah well hey you know well it's it's worth looking into , if not we can always default to just doing a a well presented plastic simple
Marketing: It is . Fair enough .
Industrial Designer: {vocalsound}
Project Manager: you know so {disfmarker} you know . Well yeah I mean
Marketing: The basics .
Project Manager: you can put the {disfmarker} we could I I dunno I mean I suppose we could put the the basics on the centre easiest you know , you know people know the channel and volume function make them large and easy to get at and then the the other the other bits and bobs you know go through menu um w we'll do the aesthetics .
Marketing: Mm .
Project Manager: Okay so we'll {gap} touch screen and the battery , focus on um {vocalsound} uh presentation .
Marketing: 'Kay .
Project Manager: Um {vocalsound} it's th uh with this voice recognition option as well um just as for the simple functions the um the on off , channels , volume , um
Industrial Designer: Right .
Project Manager: and um a small paging function . Even if you can't do voice recognition for the paging you know just some kind of simple button that's just a I guess another infrared signal to the remote control and while {disfmarker} to emit some kind of paging . Just a beep .
Industrial Designer: Okay .
Project Manager: Um right so any comments ? Thoughts before we break into {disfmarker} go into the next round of individual work on this .
Industrial Designer: Since we're doing uh touch screen , do we wanna look into the possibility of people being able to input different types of skins for the you know the actual interface part of it and things like that ? Or is it just gonna be one touch screen for everybody .
User Interface: Be interesting .
Marketing: Mm .
Industrial Designer: What what would be on that touch screen ? 'Cause you said earlier that we have to think about company colours and um
Marketing: {vocalsound} And {gap} oh .
Industrial Designer: logo or something or motto , I can't remember exactly what you said .
Marketing: Yeah the {vocalsound} the fashion
User Interface: We put fashion into electronics .
Marketing: do . Yeah .
Project Manager: W it's my understanding that if you were going to do a skin you'd need to have some way for people to download or import skins into the remote control .
Marketing: Right , and then you're dealing with ports and cords and {disfmarker}
Project Manager: Yeah I think perhaps {disfmarker}
Industrial Designer: 'S too much .
Project Manager: good idea but yeah
Marketing: Yeah .
Project Manager: I think that that one m might just be um and they just {disfmarker} yeah I think that one might just be out of the range for this particular {disfmarker}
Marketing: For now .
Project Manager: a P_D_A_ would {disfmarker} they would {disfmarker} makes a lot of sense for a P_D_A_ 'cause you're gonna be using it to connect up to things anyway but {disfmarker} I dunno , what do you guys think ?
Industrial Designer: Think we just need to come up with a nice black and red interface on the touch screen .
Marketing: Yeah . Nice .
Industrial Designer: That'd be okay .
User Interface: Yeah . Uh I I'm I'm in agreement with that , I'm wondering how we're gonna get uh we put fashion into electronics onto this device .
Marketing: Um . Well but if we're gonna use a touch screen where it's gonna come on like on your cell phone it'll have your your carrier provider name come up first like while it's loading
Project Manager: Hmm .
Marketing: and then it goes away , perhaps it could be like a temporary {disfmarker}
Project Manager: Mm .
Marketing: Comes on every time you turn it on and then that's it 'cause it is a bit much to have it like engraved on the back or something I think .
Industrial Designer: Mm . True .
User Interface: {vocalsound}
Project Manager: Yeah . Yeah .
User Interface: {vocalsound} I'm hoping for a subliminal maybe half a millisecond as it turns on . {vocalsound}
Marketing: Yeah .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Y {vocalsound}
Project Manager: Yeah . Yeah I know I d it seems like it would suffice to have just the R_R_ on there .
User Interface: {vocalsound} Mm-hmm .
Project Manager: Jus
Marketing: Yeah you would think .
Project Manager: But apparently not .
Marketing: But .
Project Manager: So .
Industrial Designer: People aren't gonna want their remote to boot up and to see flashing things come on .
Marketing: If it comes from above .
User Interface: {vocalsound}
Industrial Designer: They just want it to be on and ready to go .
Project Manager: Yeah .
Marketing: Yeah . {vocalsound}
Project Manager: {vocalsound} Well fair enough . Um and yeah that would help the battery life too and if it {disfmarker} the remote they do have to press a button for the remote to turn on . But then again who wants to turn on a remote control . Kind of if i
User Interface: Well all you have to do is touch the screen and it automatically goes on .
Project Manager: Oh
Marketing: Mm .
Project Manager: to wake up okay or go into like a dormant mode .
User Interface: Yep . Goes into a sleep mode .
Project Manager: Okay . {vocalsound} Oh yeah I like that I like the idea of um putting the logo in the boot up screen , nice . Um . Um cool so any last things before we break ? Alright . Fair enough . Sounds good .
Marketing: We're good ?
Project Manager: I'm gonna save th a copy of this in case you guys need any reminders . I'm gonna save a copy of this and the minutes that I'll do it in a second and put them in the shared folder for later reference .
User Interface: I've put my files in the shared folder as well .
Project Manager: Brilliant .
Marketing: Yeah .
Project Manager: {vocalsound} That's fab guys . Cool .


Project Manager: Welcome back .
Industrial Designer: I'm sorry to be late .
Project Manager: Welcome back everybody .
User Interface: Yeah . Thanks .
Project Manager: So this meeting agenda will be the detailed design meeting . And uh opening and uh P_M_s {gap} of the meet minutes , uh prototype presentation from uh Christine and uh Agnes .
Industrial Designer: Agnes , yes .
Project Manager: Yes and uh evaluation criteria . The finance , it's uh from my side , from the management , and uh production evaluation . Then uh closing . So we have forty minutes to discuss and uh finalise and close the product and project and to move further , okay , so {disfmarker} Okay , let's talk about uh maybe first uh for the prototype .
User Interface: Mm , okay .
Project Manager: So I handle to {disfmarker}
User Interface: I've done a presentation , but it pretty much covers work that we've both done , so if I'm missing anything , Christine can just correct me .
Project Manager: So shall I go to {disfmarker} sorry .
Industrial Designer: Uh thank you , so you did a PowerPoint presentation , good for you . {vocalsound}
Project Manager: Yep . S Okay , let's go to A_M_I_ .
User Interface: {vocalsound} It's not the biggest PowerPoint presentation in the world , but {disfmarker}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} So in two or three or {disfmarker}
Industrial Designer: {vocalsound}
User Interface: Three . Um . {vocalsound} No it's {disfmarker}
Marketing: Probably . Technical pa I would think .
User Interface: think it's the last one . No , then this is {vocalsound} the la yeah , that one , final design .
Marketing: Ha .
Project Manager: Yeah .
User Interface: It is named appropriately , you just couldn't see the name .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: {vocalsound} Um okay , can I have the mouse ?
Project Manager: Yes .
User Interface: Thanks . Alright , so from {disfmarker} when we were discussing specifying the case in the last meeting , we decided that we wanted an ergonomic shape , the material that we chose was wood , and uh the colour would be customisable , 'cause you can stain the wood whatever colour . Um , so in terms of function , you have to be able to turn the T_V_ on and off , volume and channel control , menu control , voice recognition control , and we've incorporated the L_C_D_ screen on the flip panel as part of the design , if we figure out it's too expensive , well then you just take it off . {vocalsound} Um , so {vocalsound} to unveil our lovely product . This is our remote control , with the flip panel as you can see .
Marketing: {vocalsound}
User Interface: So if you lift up the panel , you can see the lovely yellow L_C_D_ display . {vocalsound} Um , this is actually hard to do . The yellow button you have is the on off button , so it's really big , hard to miss . You have the the red um triangles are the toggles for changing the volume . So up {disfmarker} volume up , down {disfmarker} volume down . The green are the channel changing . {vocalsound} S And it's one of those very light , very touchable displays . And then you have the numeric pad in the dark blue at the bottom , and on the right-hand side you have the access to the menu on the T_V_ , and on the left-hand side you have the the the ability to turn off the voice recognition . So this is pretty much what we had on the white board the last time .
Project Manager: Mm-hmm .
User Interface: So .
Industrial Designer: Um and uh I could {disfmarker}
User Interface: {vocalsound} Oh yes .
Industrial Designer: Yeah the d
User Interface: Additional feature on the back is that you can have your own customised backing and I suppose you could do the same thing on the flip case on the front . So that you can really make this a highly highly customisable remote control .
Industrial Designer: We haven't um uh specified where the speaker or the microphone will be placed . That depends on the uh s design of the circuit board inside and uh what room is left um {disfmarker}
User Interface: Yeah .
Project Manager: I think the microphone is on on the top , uh on the middle , the {disfmarker} under the flip .
Industrial Designer: Yes , okay . Uh-huh .
Project Manager: So that will be the safe , so p any {disfmarker} the chip {disfmarker} it's not on the chip because you need to have microphone {gap} to {disfmarker}
Industrial Designer: No , I mean it depends on the design of the circuit board .
Project Manager: Yes .
User Interface: But it shouldn't be under the flip either , because you can have the remote control closed , but you still might want to activate it by voice .
Project Manager: {vocalsound} Uh it's it's {disfmarker} Yeah , but uh uh my opinion I think it's better under the flip because whenever you want to uh the talk , okay , so then you can speak then you can close it . But if you put it on the on the flip , okay , then uh technical I don't think it's uh feasible , 'cause most of the time you speak then it will be recognised .
User Interface: But if you've already got the remote control in your hand you need to open the flip to use the voice , why use the voice , why not just use your hand ? I mean the whole point of the voice is that if the remote control is sitting there and I'm too lazy to reach over and pick it up , I can just use my voice .
Industrial Designer: Maybe I've got my hand in the popcorn bowl and I'm holding my cup of Coca-Cola in the other hand .
User Interface: Yeah . And you don't wanna let go of either one . {vocalsound}
Marketing: I don't wanna say . Louder . {vocalsound} Yeah .
User Interface: {vocalsound} I mean it doesn't have to be on the flip , it can be on the side somewhere .
Marketing: Can also be on the side .
Project Manager: Yeah , the sides maybe is good .
User Interface: Yeah .
Industrial Designer: Mm-hmm .
User Interface: So , I mean I can pass this around if anyone wants to {disfmarker}
Project Manager: Yes . So it's maybe good idea .
Industrial Designer: Yeah , y better you pass it around with a napkin . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} No , because y you can easily put a microphone on the side that would have no problem would haven't been {disfmarker} not be damaged or anything , and it'd be accessible all the time to voice .
User Interface: {vocalsound} {vocalsound} Yeah .
Project Manager: Yes . Yeah {vocalsound} .
User Interface: Yeah , exactly .
Marketing: Yeah .
Project Manager: So it's maybe good idea . S s
Industrial Designer: It's um {disfmarker} It's um {disfmarker}
Marketing: Compliments to the artist .
Industrial Designer: You need to work on the weight a little bit . {vocalsound}
User Interface: Yes .
Marketing: Uh {vocalsound} .
Project Manager: Okay . S {vocalsound} I'm fine , I'm satisfi
User Interface: And maybe the shape of the buttons ,
Project Manager: I'm satisfied .
User Interface: the little egg shapes aren't the most economical , but {disfmarker}
Industrial Designer: {vocalsound} We're glad you're satisfied .
Project Manager: Of course it's it's it's looks more heo heavy , but I think when it's completely {gap} maybe it's a less weight .
User Interface: Yeah . I mean this is plasticene .
Project Manager: Yes .
User Interface: There's only so much you can do . We could have possibly made it a lot thinner as well . {vocalsound} But {disfmarker} And part of the thing is m a lot of people say that they don't like something that's too light , because they don't feel like they have enough control over it .
Industrial Designer: Mm-hmm .
User Interface: So I mean maybe this is excessively heavy , but I think it needs to have some weight ,
Project Manager: Yep .
User Interface: it needs to feel like you're still holding something . {vocalsound} So that's pretty much it for our presentation actually .
Project Manager: That's your uh prototype model ?
User Interface: Yeah .
Project Manager: Okay , that's good , thank you very much .
Marketing: {vocalsound}
Project Manager: So any comments or uh {disfmarker}
Marketing: Well , the prototype is is very well within the design and ideas that we've we've talked about on the previous meetings .
Project Manager: Okay .
Marketing: Now it goes into this next phase as the financial uh marketing uh {disfmarker}
Project Manager: {vocalsound} Yes , that uh {disfmarker} So I'll come back to the {disfmarker} {gap} So evaluation criteria , I think uh that will be good , so then let's come to the finance uh , I have some uh calculations which I made uh as for uh the budget . So here you can uh look like uh the energy {gap} and uh {gap} dynamo and uh kinetic and solar cells . Uh it's optional , somewhat optional and Ed wants the chip on print , that's what uh we were talking about that .
Industrial Designer: {vocalsound}
Project Manager: So then we have sample sensor and sample speaker , then uh we have the wood material , then special colour and push button . So it's uh {disfmarker} actually , our budget was uh twelve point five Euro , but uh it's coming to nine point nine five Euro , so we are under uh {disfmarker} below the budget , okay , so still we are saving some money . I think it's a good figure . {vocalsound}
Industrial Designer: Yes , great I {disfmarker} I'm surprised .
Marketing: {vocalsound}
Industrial Designer: {vocalsound} Congratulations . {vocalsound}
Project Manager: {vocalsound} Than thank you . {vocalsound}
Marketing: Well we haven't come to mine yet , so {vocalsound}
Industrial Designer: Oh , okay
User Interface: {vocalsound}
Industrial Designer: . It's gonna cost a long way to c you know , cost a lot of money to market it , is it ?
Marketing: we're gonna have a bit of difference of opinion , yes . {vocalsound} {vocalsound}
Project Manager: So maybe it's {disfmarker} for some money we can utilise for our uh marketing , for the sales , okay , and uh {disfmarker}
Marketing: {vocalsound} Well , it just depends on if we're gonna add a {vocalsound} o on this pr provisionary cost analysis , we do not have a L_C_ display . L_C_ display is gonna be very expensive ,
User Interface: No we do , but it's not filled in .
Marketing: it's gonna be {disfmarker}
Project Manager: It's not .
Industrial Designer: Thirty .
Marketing: It's not {disfmarker} it doesn't say .
User Interface: It's number thirty .
Project Manager: Yeah . Yeah .
Marketing: We don't have the price up there ,
User Interface: Oh , yeah , yeah ,
Project Manager: Yeah . Yeah .
User Interface: you're right , sorry , yes .
Industrial Designer: Yeah .
Marketing: okay , so if we add approximately two to three Euro per remote , now we're up around about twelve , twelve and a half as to what uh the company had initially uh requested . Um {disfmarker}
Industrial Designer: So that means we can put the uh {disfmarker} the L_C_D_ in , yeah .
Marketing: Display in . But as far as production um I'm putting up a question because we're talking about profit also , and in mine you'll see uh {vocalsound} the problem with uh our survey , the p the possibility that how many units can be sold , what percentage of the market , etcetera etcetera because that {gap} has to be taken in into consideration .
Project Manager: {vocalsound}
Marketing: Uh this is just production cost , it is not uh advertising cost , it's not transportation cost uh {disfmarker}
Project Manager: Yes , so still uh we have twelve point five Euro .
Marketing: {vocalsound} And that will inflate quite a bit the cost of the uh {disfmarker} the cost of the unit for the company .
Project Manager: Yes . {gap} Yeah , but {disfmarker} Yes . Yep .
User Interface: Um-hmm .
Marketing: So to come up with what the company wants is a fifty million Pound profit , we're gonna have to go a long ways .
Project Manager: Yes . This we are talking about one unit , okay , so when it go into the quantity , okay , and the cost will come down .
Marketing: {vocalsound} Yes .
Industrial Designer: {vocalsound} Although customisation , because this is being done , you know , the on {disfmarker} on-order basis , it might be uh the the quantity won't m won't uh
Marketing: Slightly .
Project Manager: Yeah .
Marketing: It's gonna be very hard to reduce .
User Interface: Yes .
Industrial Designer: the circuit board will b you're right , would be in producing quantity , but the cost of the case would uh {vocalsound} be fixed at the {disfmarker} Uh you got some pretty cheap labour that can do this case for one Euro .
Marketing: That's not bad . {vocalsound}
Industrial Designer: {vocalsound} That's really {disfmarker} that's the cost of the material and lab wow , that's really outstanding .
Project Manager: Yep . Yeah . {vocalsound} {vocalsound} But anyhow , still we are under control , okay , so what uh I will do is I will try to negotiate with the vendors , okay , to get uh the production cost less , okay , so then we can save some money , okay , to put into th our marketing or uh you know the promotions , whatever , okay , so that uh I will look after . I will speak to the management and how to get uh you know some more uh cost down .
Marketing: If we can go to to my display . And we'll come back to yours
Project Manager: Yes .
Marketing: just to give everybody an idea of the market . So now I'm gonna scare everybody out of this project . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: If I'm still here .
Project Manager: You're in four ?
Marketing: {gap} Yep The four gives me {disfmarker} it's gotta be uh TrendWatch .
Project Manager: TrendWatch .
Industrial Designer: Is this the same one you did before ?
Marketing: No .
Industrial Designer: Okay .
Marketing: It shouldn't be
User Interface: That's {disfmarker} no , I think it's the same one .
Marketing: if it's not {disfmarker} it's not the right one . No , no we g no , that's the same one . You have to go back and find another one . Whatever name it popped up under .
Project Manager: {vocalsound}
User Interface: Functional .
Marketing: Uh functional , try functional , it might not be it either , but we'll see .
Industrial Designer: {vocalsound}
User Interface: It looks like it , there's {disfmarker} {vocalsound} S Yeah .
Marketing: Yep , that's it . So we'll go screen by screen .
Project Manager: Okay .
Marketing: Although {vocalsound} since uh we need to have some type of idea on a market uh we had independent study that says it {disfmarker} this this market has an availability to absorb eight mi eight million units per year . Okay ? Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study .
Project Manager: Yep . {vocalsound}
Marketing: So if we continue , we'll look at the findings . Next screen . {vocalsound} Which means that uh if we have a target of two million would the company has to take twenty five percent of the market in the first year ,
Project Manager: Mm-hmm .
Marketing: which is actually a tremendous amount .
Industrial Designer: {vocalsound} Yeah , no kidding . {vocalsound}
Marketing: No kidding , yeah .
Industrial Designer: Mayb maybe they already expected something .
Marketing: So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay ,
Project Manager: Yes .
Marketing: with transport , promotion , labour , because we hav {gap} gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers .
User Interface: Um-hmm .
Marketing: Twenty-five percent of the market to get to two million units . At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit .
Project Manager: Mm-hmm . Yep .
Marketing: Okay ? So , obviously we w w I just did a run down the evaluation of the form , the fan uh the fancy stylishness of the {disfmarker} of the unit , the ease of use , speech recognition , cost , we've gone through these . Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production . Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now .
Project Manager: Yes . Yep . Of course .
Marketing: So , now we have to come up with a decision .
User Interface: Mm .
Marketing: Can the company sell two million units ?
Project Manager: Yep .
Marketing: Can it sell it for fifty Euros ?
Industrial Designer: Could could I go to findings ?
Project Manager: Yep .
Industrial Designer: Uh uh um I would uh like to explore the possibility of using um alternative um delivery and sales channel which would be um to use the internet for promotion and ordering
Project Manager: Yes .
User Interface: {vocalsound} I was thinking the same thing , yeah .
Industrial Designer: and then to drop-ship the p product to the customer's residence .
User Interface: Directly .
Industrial Designer: That way you have no storage , you have no um {disfmarker} you do have transportation , still have the labour cost ,
User Interface: Um-hmm .
Industrial Designer: but you don't have the transport to the uh point of sale .
Project Manager: Yes .
Industrial Designer: The point of sale is online .
User Interface: Yeah .
Project Manager: To the agents .
User Interface: Yeah . You can do a shipping centre somewhere , or strategically place shipping centres to minimise distance costs .
Industrial Designer: Right , like Amazon . In fact , we should sell through Amazon ,
Project Manager: Yes . Or eBay , or {disfmarker}
Industrial Designer: don't you think ? Or eBay , yeah .
Project Manager: Yes .
User Interface: Yeah .
Industrial Designer: There's an idea .
Marketing: {gap}
Project Manager: Yeah , that's a good idea .
Industrial Designer: Going with um {disfmarker}
Project Manager: To impro more profit and uh {disfmarker}
Marketing: S Upscale technology .
Project Manager: Yeah , yes .
Industrial Designer: Ah , we we're do you know , selling a unique product uh . {vocalsound}
Marketing: {vocalsound} Well .
User Interface: That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,
Industrial Designer: Mm .
Marketing: There are several companies that have gone that way .
User Interface: whereas if you're in a store , you can't {disfmarker} unless you're a highly imaginative person , you may not really know what it is you want ,
Industrial Designer: Mm .
User Interface: whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and {disfmarker}
Industrial Designer: Mm-hmm . And you can even have an {disfmarker} a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight .
User Interface: Yeah . The weight and feel .
Marketing: Weight , the feel of the product , but {disfmarker}
Industrial Designer: Mm .
User Interface: Yeah .
Industrial Designer: We're getting used to that . It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying .
User Interface: Yeah . Yeah .
Marketing: There are several that have gone through with the watches , too . You can customise a watch , you can see how it is at the f at the end of the production ,
Industrial Designer: {vocalsound} Uh-huh .
User Interface: Mm-hmm .
Marketing: you can change it uh {disfmarker} There's a lot of online that's {disfmarker} that is doing this now .
User Interface: Yes .
Marketing: And when you're rotating , you'll look behind and look this way uh {disfmarker} it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could {vocalsound} you know , feasibili feasibility uh lower the price of the unit .
Project Manager: Yeah .
User Interface: Mm-hmm .
Project Manager: We can .
Industrial Designer: Great .
Project Manager: I don't think that's uh not possible , it's uh {disfmarker} okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real .
User Interface: What turnaround time do we have ?
Project Manager: T
User Interface: 'Cause I mean production evaluation can be very very quick or very very long .
Project Manager: Oh but {disfmarker} Yes it's it's very quick , of course . It will uh come back in two weeks , okay , it will be ready in two weeks .
Industrial Designer: Works for me .
Project Manager: For evaluation , okay .
Industrial Designer: {vocalsound} Prototypes , you mean .
Project Manager: Yes , the prototype uh {disfmarker} prototype product evaluation .
Industrial Designer: In um {disfmarker} We probably should do some market tests uh once we have the prototypes and do some orders and things like that and test-market it .
Project Manager: Yes . Yes . Yes .
Marketing: Well , obviously .
User Interface: Yeah .
Project Manager: Yeah .
Marketing: Mm that'd have to be thrown out on the market for people to get an idea ,
Project Manager: So you can take a minimum two weeks to a maximum four weeks .
Marketing: to see {disfmarker} get get their {disfmarker}
User Interface: Mm-hmm . Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use {disfmarker}
Project Manager: Yeah .
User Interface: it's not a trivial task .
Project Manager: Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
User Interface: No no . We definitely shouldn't do it in our factory . {vocalsound}
Project Manager: Yes , yes .
Industrial Designer: {vocalsound}
Project Manager: So we'll do it in the other place , and I don't think it's take more than four weeks time . Or uh {disfmarker} Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market . Hm ?
Industrial Designer: Any outstanding {disfmarker} {vocalsound} ?
Project Manager: S Any any other uh questions or uh comments to be discuss ?
Industrial Designer: No , I'm
User Interface: What ab
Industrial Designer: {disfmarker} go ahead .
Marketing: I think we pretty much covered everything .
Project Manager: Okay , so then uh {disfmarker}
Industrial Designer: Did you have something ?
User Interface: {vocalsound} Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently .
Project Manager: Okay uh , let's take like this . Let's proceed with this model , okay , for the for the marketing direction , okay .
Industrial Designer: {vocalsound}
Project Manager: So no more changes will be made , okay , in this {disfmarker} the basic design . Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the
Industrial Designer: Second generation .
Project Manager: second generation .
User Interface: {vocalsound}
Project Manager: Okay . There's no end , there's not limit .
Industrial Designer: {vocalsound}
User Interface: The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of .
Project Manager: Every every custom
Industrial Designer: {vocalsound}
Marketing: Well , then it may not be .
Project Manager: Okay . Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit .
Marketing: Like people don't like wood . {vocalsound}
User Interface: No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up .
Marketing: {gap} very specific .
Project Manager: Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design .
User Interface: Yes , but I'm not everybody .
Industrial Designer: {vocalsound}
User Interface: I mean the whole point of user evaluation is to see what real people need . We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell .
Project Manager: {vocalsound} Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh {disfmarker} you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,
Industrial Designer: {vocalsound}
Project Manager: so we have we have to balance somewhere .
User Interface: Yeah , of course . I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short {disfmarker} well you have no redesign {disfmarker} not you personally , but in the project we have no redesign time and {disfmarker}
Project Manager: Yes .
Industrial Designer: Our project doesn't {disfmarker} um
Project Manager: Yeah .
Industrial Designer: Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
Marketing: Hmm .
Industrial Designer: Would it be the Christmas season by any chance ?
Project Manager: The sports time .
Industrial Designer: Sports season . Which sport season ?
Marketing: Right before the Eur {vocalsound} the World Cup . {vocalsound} World soccer . World Cup soccer ,
Project Manager: Football .
Industrial Designer: So {disfmarker} so
User Interface: Yeah . {vocalsound}
Marketing: they need those things that they have their hands g occupied and they need to be able to talk to the con remote control .
Project Manager: Football .
Industrial Designer: maybe what {vocalsound} {disfmarker}
User Interface: {vocalsound}
Industrial Designer: So I think what we need to do is perhaps to synchronise the final {disfmarker} the the launch of a user-tested device with some {gap} special event .
Marketing: {vocalsound}
Project Manager: Yes . Yes .
Industrial Designer: And and then um {disfmarker}
User Interface: Yeah , that's a good idea .
Industrial Designer: so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one .
Marketing: {vocalsound} Or any major sports .
Industrial Designer: Or another {gap} m major sports event . Probably not the um the football games coming up the end of January . I think that might be a little too aggressive um ,
Project Manager: Yes .
User Interface: Yeah .
Industrial Designer: but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
Project Manager: Research .
Industrial Designer: pri and then to launch um at a a major sports event
User Interface: Mm-hmm .
Project Manager: Yep .
Industrial Designer: or uh perhaps to uh also {disfmarker}
User Interface: {vocalsound} That's actually good place to advertise it too .
Industrial Designer: And to work with motion pictures .
User Interface: Yeah .
Industrial Designer: {vocalsound} There might be some motion pictures that are coming out um {disfmarker} that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example .
Project Manager: Yes .
Industrial Designer: Maybe some management has got uh relationships there we can leverage .
User Interface: Mm-hmm .
Project Manager: Yes , the {disfmarker} that of course uh I will convince the management to do that , okay .
Industrial Designer: {vocalsound} That's great . {vocalsound}
User Interface: It's just something to to keep in mind , 'cause it's really really important .
Project Manager: {vocalsound} Sure , sure , yes .
User Interface: A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy .
Industrial Designer: Disposable diapers is an example of that in fact . {vocalsound}
User Interface: {vocalsound} Really ?
Industrial Designer: Yes , it is one of the first consumer products that was launched about thirty years {disfmarker} that was a disposable consumer product ,
User Interface: {vocalsound} That I didn't know . {vocalsound}
Industrial Designer: and uh people {disfmarker} the market hadn't really {vocalsound} gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh {disfmarker}
User Interface: Mm-hmm .
Industrial Designer: but then when they re-launched them thirty years later , they were virtually the same design ,
Project Manager: {gap} .
Industrial Designer: but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um {disfmarker} so , you're right , timing is very important ,
User Interface: Yeah .
Project Manager: Yeah .
Industrial Designer: but I think we've got a good product .
Project Manager: That's the reason Ed is here .
User Interface: Yeah .
Project Manager: I think he can promote the the brand value and the product value .
Industrial Designer: That's right . It's gonna be very important to the company . {vocalsound}
Project Manager: Yes . We are behind the scene and he is the front screen , so .
User Interface: Yep .
Project Manager: He's on the big screen .
Marketing: Yeah , I'm the one who takes the heat .
User Interface: {vocalsound} Exactly . {vocalsound}
Industrial Designer: {vocalsound} Good luck , Ed .
Marketing: {vocalsound} If it's a flop , it's the marketer . {vocalsound}
Industrial Designer: {vocalsound} You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah .
Marketing: {vocalsound} Yes . Yes . Stress . {vocalsound}
User Interface: {vocalsound}
Project Manager: Okay , so then uh let's come to the closing and uh are the costs within the budget
Marketing: Celebration . {vocalsound}
Project Manager: and uh is the product evaluated , okay , so that will uh come soon . Okay for uh {disfmarker} but our time being , so thanks for all your efforts and great work and uh great design and uh let's leave it to the Ed for later for once production is over and the meantime let's celebrate . So let's meet up uh this evening to hang up for some party .
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Sounds good .
Project Manager: 'S good .
Industrial Designer: Thank you .
User Interface: Okay .
Marketing: {vocalsound} Very good .
Industrial Designer: Nice working with you .
Marketing: Thank you very much .
Project Manager: Thank you . Thank you again for all .
User Interface: Thanks
Industrial Designer: {vocalsound}
User Interface: {vocalsound} {gap} {vocalsound}
Project Manager: And see you in the evening for drinks .
Marketing: {vocalsound} {vocalsound} Bye-bye . Yep , okay , see you later on . {vocalsound}
User Interface: Bye .