Marketing: Is this okay ?
Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . {vocalsound} So . Right . You ready back there ? {vocalsound} Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at {disfmarker} for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess {disfmarker}
Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on .
Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around .
Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: Do you have to be able to recognise what animal it is ? {vocalsound} Um {disfmarker}
Project Manager: Uh I do not think so ,
User Interface: {vocalsound} {vocalsound} Are we all gonna draw a cat ?
Project Manager: I think it's just to try out the whiteboard . {vocalsound} {vocalsound} Ah {vocalsound} .
Industrial Designer: {vocalsound} Only animal I could thin I could draw {vocalsound} .
Marketing: I know .
Industrial Designer: Its a sort of bunny rabbit cat . {vocalsound}
User Interface: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: You can tell it's not a bunny rabbit by the ears .
Project Manager: Uh-huh .
Industrial Designer: Um I suppose it should have a mouth as well , sort of {disfmarker}
Project Manager: Okay .
Industrial Designer: Right , yeah .
Project Manager: Great . And the characteristics ?
Industrial Designer: Um the favourite characteristics of the cat um {disfmarker} the whiskers I think , um because they're the easiest to draw .
Project Manager: Uh-huh .
Industrial Designer: In fact , I'll give it some more {disfmarker}
Project Manager: Okay .
Industrial Designer: {vocalsound} Oh , and the tail
Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen .
Industrial Designer: {vocalsound} Yes . Um sure it's not to test our artistic {disfmarker}
Project Manager: Uh no . {vocalsound} A mouse-y ?
Industrial Designer: It's a mouse .
User Interface: That's not a mouse-y , no .
Industrial Designer: No it's not a mouse . It's a wombat .
Project Manager: Oh .
User Interface: It's a ratty .
Project Manager: Argh .
Industrial Designer: A what ?
Project Manager: Rat .
User Interface: A ratty .
Project Manager: Not a mouse , a rat .
Industrial Designer: A webbed foot . Webbed f {vocalsound}
User Interface: {vocalsound} It's clothes . That's it's clothes . {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: Oh right {vocalsound} .
User Interface: It's a ratty with a with a with a very long tail .
Project Manager: And your favourite characteristics of that animal .
User Interface: I love whiskers . Uh they're intelligent and they're cheeky {vocalsound} and uh fantastic pets
Project Manager: Oh .
User Interface: and very friendly .
Project Manager: Okay . Kate ?
Industrial Designer: {vocalsound} {vocalsound}
User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework .
Project Manager: {vocalsound}
Marketing: Thanks .
Project Manager: Oh , a fish .
Industrial Designer: {vocalsound} Gosh ,
User Interface: A shark ?
Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . {vocalsound}
Marketing: Mm {vocalsound} this is very representational fish . {vocalsound}
Project Manager: Oh , okay .
Industrial Designer: {vocalsound}
Project Manager: Fine .
Marketing: Um I like them because they're sleek
Project Manager: Favourite characteristics ?
Marketing: and they have a lot of freedom but they also do n uh swim in groups ,
Project Manager: 'Kay .
Marketing: so .
Project Manager: So they have team elements . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Do you have a favourite one ?
Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: He's hiding .
Marketing: {vocalsound}
Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um {vocalsound} we have to get down to the nitty-gritty of how to make this and this remote control has to be sold {disfmarker} um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh {disfmarker} can you do the maths and how many are we selling ?
Marketing: {vocalsound} Uh yeah . {vocalsound} I was just wondering if that's the um {disfmarker} If fifty percent is normal {disfmarker}
Project Manager: Mark-up ?
Marketing: B yeah . Um I would think would be more like sixty percent . But um let me {disfmarker}
Project Manager: Okay .
Marketing: I have two thoughts . One hundred , fifty percent .
Project Manager: {gap}
Marketing: And and your question is how many do we have to sell ?
Project Manager: Yes , 'cause our market um is international and your problem is {disfmarker} has to do with marketing of {disfmarker} you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that .
Marketing: At twenty five . Mm-hmm . Yeah , that's um {disfmarker}
Project Manager: To give you a pretty good idea of where you're looking .
Marketing: So that's four million of them ?
Project Manager: Something like that ? Okay .
Marketing: Yeah .
Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each {disfmarker}
Marketing: And if we make {disfmarker} Mm-hmm .
Project Manager: That's a lot of selling . Two four {disfmarker}
Marketing: Yeah . Four million .
Project Manager: To be fifty , be four million . You'd have to sell four million .
Marketing: Hmm .
Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or D_V_D_ or something ? You're both nodding ,
Industrial Designer: That that that's the sorta product we're talking about , one that will work for a {disfmarker} in a home environment , for a T_V_s and {disfmarker}
Marketing: Yeah .
Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another .
User Interface: It is true that you always sit around {disfmarker} you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the D_V_D_ and one for the video and one for cable and one for whatever else .
Industrial Designer: {vocalsound}
Marketing: Mm-hmm . Y yeah .
Project Manager: And they don't always talk to each other .
User Interface: But I presume this is t I presume this is just for television .
Project Manager: Don't know . Okay .
Marketing: {vocalsound}
Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one .
Marketing: We could make a Hello Kitty
Industrial Designer: {vocalsound}
Marketing: themed remote .
Project Manager: {vocalsound}
User Interface: I think one in b bright colours would be good . {vocalsound}
Marketing: Yeah .
Industrial Designer: {vocalsound} I think one that works would be good . {vocalsound}
Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great {vocalsound} products . Electrical {disfmarker} their industrial design is very good .
User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume ,
Marketing: Yeah .
User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like {vocalsound} .
Project Manager: {vocalsound}
Marketing: Well , that's a really good point ,
Project Manager: Okay .
Marketing: because I think one of the things that {disfmarker} being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down .
User Interface: Mm .
Project Manager: Mm . {vocalsound} Okay .
Marketing: Mm . We can make it smart like an iPod , you know , make everything menus .
User Interface: Ooh , closing the meeting .
Project Manager: Yeah . Um I know this sounds like it was very quick ,
User Interface: That was quick .
Project Manager: but the I think that's the industrial design is the first one ,
Industrial Designer: Mm .
Project Manager: that's Kate , for the working design .
Industrial Designer: Mm-hmm .
Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of {disfmarker} we have to help each other and work through this as a group , and I think we all , you know , {vocalsound} we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ?
Industrial Designer: Mm-hmm .
User Interface: Mm-hmm .
Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting .
Marketing: Okay .
Industrial Designer: 'Kay .
Project Manager: Thank you all .


Project Manager: Right uh . So um . So where's the PowerPoint presentation ? Sorry ? Microsoft PowerPoint , right . Right , okay . So . Right . Okay , so we've got uh so we've got new project requirements . Um . So basically we've got three things , and we've got forty minutes in which to uh {disfmarker} for this meeting to uh to discuss the various options . Um . Three presentations .
Industrial Designer: We have a {disfmarker} I guess we have a presentation each , 'cause I've got one . Um .
User Interface: Yeah .
Marketing: Yeah ,
Project Manager: I see , right .
Marketing: I've got one too .
Project Manager: That's nice to know , one from each of you . Um new project requirements . Um so do we want to do the presentation first , or do we want to um {disfmarker} W I I got um {gap} or or three things basically , um relating to the remote being only for T_V_ . We discussed that last time
Industrial Designer: Mm-hmm .
Project Manager: and in actual fact that was pr pretty well what we came up with anyway .
Marketing: Mm-hmm .
Project Manager: So in fact it actually f we won't be forestalled {vocalsound} in a sense .
Marketing: Mm-hmm .
User Interface: {vocalsound}
Industrial Designer: {gap}
Project Manager: Um we've got uh teletext outdated . Um did you get any information on that ?
Industrial Designer: Uh we didn't , no .
User Interface: No .
Project Manager: Right and the corporate image was the uh final thing .
Industrial Designer: I d I didn't personally .
Marketing: Hmm .
Project Manager: So I I got that in email form .
User Interface: {vocalsound}
Project Manager: Um . Right okay . So I guess if we go ahead with the uh with the three presentations . So we'll start with yourself on the basis that uh {disfmarker}
Industrial Designer: Okay that's fine . I'll just um I'll grab the wire out the back of this one .
Project Manager: Sorry , yep .
Industrial Designer: {gap}
User Interface: {vocalsound}
Project Manager: Oh . {vocalsound}
User Interface: What is it ?
Industrial Designer: I'm not quite sure how it {disfmarker}
User Interface: I think you've got to do um control F_ eight .
Industrial Designer: Control {gap} {disfmarker} Doesn't seem to be quite working at the moment .
User Interface: Shift F_ eight . {vocalsound} {gap}
Industrial Designer: Alt function F_ eight . {vocalsound} Again not doing anything .
Marketing: {vocalsound} There's usually a little thing in the top right for the {disfmarker}
Industrial Designer: Oh .
User Interface: Ah there ,
Marketing: Oh hang on ,
User Interface: it's doing something .
Marketing: it's just coming on .
Industrial Designer: {gap} pressed about five times now .
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Okay , that's me {gap} . Okay , um I have to go {gap} again .
Project Manager: {gap} it going ?
Industrial Designer: Hopefully that should be it this time . Okay , I think we're there . That's good . Okay , um {disfmarker} Okay I'm gonna be looking at the working design . Um {vocalsound} of the of the remote control . Um I've just got three sections , first is the research I made on the on the remote control itself um . And then that involves the components required in it and the systems uh design of the actual the actual remote . Um so having researched the existing models within the market , um I found my research off the internet . Um I've established what the components required for the remote control to function , actually are . And then also the methods in which these components interact together for the remote to actually do what you want it to do and how it connects with the television . Um the basic components are an energy source which I guess um in most existing models would be a battery supply . Whether that'll be sort of two batteries , four batteries , um it may vary .
Project Manager: Okay .
Industrial Designer: We then have the user interface , which is basically the like the the buttons on the actual remote . Um the various functions used for changing channel , uh channel up and down , volume , things like that . Um there's also a chip inside the remote which does all the computer type things . And then the sender , which um is usually , I've found , an infra-red device which sends a signal to the actual television . Um and the last part is receiver which is important in the system but is not actually part of the remote itself , because that's obviously found in the television . {gap} . Um I'm gonna have to actually draw on the board because uh it was a little tricky on PowerPoint to get this working , so . I'll just go through there . S um um do we have a cloth to wipe this down with , or ? Oh I'll j
Project Manager: Uh there's the rubber on the right , I think .
User Interface: I think it's that little {disfmarker}
Industrial Designer: Oh I see . Oh okay . I'll get rid of the bear.$
Project Manager: {gap} it's magic . {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Okay that's great . Okay , so we start off with a um battery suppl Uh no , a power supply which we'd probably get {disfmarker} it's probably gonna be the battery . Um we then have a particular button , which may be {disfmarker} {gap} that's obviously there's lots and lots of different buttons . Um but this is how the basic system works . Um that sends {gap} after you press that that sends the message to the chip , which um then sends {disfmarker} It sort of interprets which button you've pressed and then sends the appropriate message to the sender . {vocalsound} Um . So that's {gap} . That's the remote in itself , that's the components of the remote and how they work together . So this is the uh user interface . Um this is the chip itself , which then {gap} , and that's the that's the infra-red sender . And then on the separate thing we have on the on the television we have a a receiver . And the sender sends a message to the receiver . 'Kay .
Project Manager: So the the top bit's the power source , yes ? {gap} .
Industrial Designer: Ah yes , that's the power source . Um . {gap} going on to personal preferences , I've said that battery seems the best option for the actual remote , just because of the size . You don't want a a cable attached to the remote otherwise it's not it's not really a remote . Um and then the sender ,
Marketing: {vocalsound}
Industrial Designer: and infra-red um has been used quite successfully . If the battery's on reasonable power , they always seem to work fairly well . You don't have to be point directly at the television itself .
Project Manager: So the battery is the {disfmarker} in the sender .
Industrial Designer: Um {disfmarker} Yes . 'Kay and that's it for the moment .
Marketing: Okay .
Project Manager: Okay . So , now more design . {vocalsound}
User Interface: Right . Thank you . Mine's not quite as complicated as all that .
Project Manager: {vocalsound} That's what we like to hear . {vocalsound}
User Interface: {vocalsound} Did I press function ? Yeah .
Project Manager: Is it control function ei Oh , th there you go .
User Interface: Oh . Um . Okay so I'm gonna talk a bit about the technical functions design . I'm Louisa , the User Interface Designer , as you know . {vocalsound} Um so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed . Um an example of the function could be to change the volume up or down , uh so obviously you need two different buttons for that . Um to change the channel , either by pressing the number that you want or by channel up or down . Um to switch the television on or off , maybe a standby button . Um here are two example remotes . Um by the look of it they both have um kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about . Uh but as you can see , the left remote is quite um quite busy looking , quite complicated . Um whereas the right remote is much simpler , it looks much more user friendly . Um so my personal preference would be the right remote . So , {vocalsound} it's got nice big buttons , it's got a very limited number of buttons . Um they're nice , kinda clearly labelled . Um I like the use of the kind of um symbols like the triangles and the squares and the arrows as well as the words on the um kind of play functions and all that . So it's very very user friendly , and it's got a little splash of colour . Could maybe do with some more colour . Um .
Project Manager: Well there's a couple of things there . Um we have to remember that we have our own um logo and colour scheme . So basically we'd have to uh we'd have to be putting that on um the the product .
User Interface: Hmm . Do we get to see that ?
Project Manager: {vocalsound} I haven't as yet , no .
User Interface: Will you be presenting that in a bit ? {vocalsound}
Project Manager: {vocalsound} But uh I got uh I got an email that basically said to uh make sure that uh whatever device we come up with at the end of the day had to incorporate um the corporate colour and slogan . So uh I'm guessing that uh uh I notice on the bottom there it's got uh what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red .
Industrial Designer: {gap}
User Interface: Hmm .
Industrial Designer: Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well . So we could dispense with that little bit as well and just get it down to just the numbers and the volume . Possibly ?
User Interface: What do you mean by the circular section ?
Industrial Designer: J yeah yeah yeah j yeah
User Interface: Like all of that bottom bit ?
Project Manager: {vocalsound}
Industrial Designer: just this little bit is that {disfmarker} I think that's still um a video remote part ,
User Interface: Yeah .
Industrial Designer: so maybe we could get rid of that as well .
User Interface: Yeah . And I don't really think that you need nine numbers .
Project Manager: Well b uh w
User Interface: I mean how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough .
Project Manager: Well th the on the {disfmarker} {vocalsound}
User Interface: Like how often do you hit nine ?
Project Manager: Well uh for for general television purposes obviously you have channels one to five at this point in time ,
Marketing: Mm-hmm .
Project Manager: and we'd have to have some room for uh future such channels . But but {disfmarker}
Industrial Designer: It's just people are used to seeing that , so if we didn't have them then they might think it's {disfmarker} {gap}
Project Manager: But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean {vocalsound} how many channels do we have to um {disfmarker} actual television channels do we have to uh prepare for ? I would have thought that uh {gap} it's forever expanding and at the moment we've got {disfmarker} although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six
Industrial Designer: {vocalsound}
Project Manager: and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others .
Marketing: Mm-hmm .
Industrial Designer: Hmm .
Project Manager: So I would've thought that we wouldn't , you know , rather {disfmarker}
User Interface: Hmm .
Project Manager: Okay , if the time of flicking from one to other , but presumably it'll take a second
User Interface: {vocalsound}
Project Manager: 'cause you have to be able to stop it . Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise . Y you'd want you'd want to get fairly quickly to the channel that you wanted .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Um some remotes have kind of favourite options where if you always flick from channel one to channel six , um if that's a favourite you just like by-pass two to five .
Project Manager: Mm-hmm .
Industrial Designer: {gap}
Project Manager: Yeah , I s I suppose in a sense you could have um if you've got a hundred channels then if you had sort of an easy way of getting {disfmarker} rather than having to go one to a hundred , you could go one to one to ten , ten to twenty
Industrial Designer: {gap}
User Interface: Hmm .
Project Manager: and then have a second button to get you to the actual channel you want
Marketing: Mm-hmm .
Project Manager: and that would cut down your time .
User Interface: Mm . Um .
Project Manager: Anyway .
User Interface: But I think a lot of um like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels .
Industrial Designer: Okay , yeah .
User Interface: Like to get to fifty five and the higher numbers {disfmarker}
Project Manager: {vocalsound} Whatever .
User Interface: Yeah .
Marketing: {vocalsound}
Project Manager: {vocalsound} Okay . Okay . Limit the number of buttons , user friendly .
User Interface: But I suppose nine's not really excessive .
Industrial Designer: I suppose with nine you've got the the like the last one which makes the tenth means you {disfmarker} uh it's like uh multiples you can put them together so you can make any number .
User Interface: I suppose it does make a good pattern .
Industrial Designer: So with that we'd kind of by-pass any problems with {disfmarker}
Project Manager: Yeah Well that's true , yeah ,
Industrial Designer: Yeah .
Project Manager: you could get fifty by five and a zero or whatever , that that makes sense .
Industrial Designer: Yeah . 'Cause that facilitates having all the numbers you could ever need .
Project Manager: Yeah .
Industrial Designer: Um .
Project Manager: Does .
Marketing: Mm-hmm .
Project Manager: So w so what was the circular thing that you were {disfmarker}
User Interface: Okay . Um I think that's just for a video , so we wouldn't need any of that at all .
Industrial Designer: So we could get it down to what ?
Project Manager: If it's just for T_V_ , which is what it is at the moment .
User Interface: Mm-hmm .
Industrial Designer: So we get to {disfmarker} How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need . I guess .
Marketing: Mm-hmm .
Industrial Designer: Um which isn't really too many . That'll be quite easy to make a user guide for a fourteen button remote .
Project Manager: Mm-hmm . Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market {vocalsound} was one of the considerations .
Industrial Designer: 'Kay .
Project Manager: I'm {disfmarker} I don't know d did you have that information behind the marketing ,
Marketing: Mm-hmm .
Project Manager: or was I meant to give you that information ?
Marketing: Um I'm not sure . I had I've had some market information ,
Project Manager: Right .
Marketing: but not from the company , no .
Project Manager: Right , okay , so basically time to market seems to be important , therefore speed of delivery .
Industrial Designer: 'Kay .
Project Manager: We've only got about another four hours left . {vocalsound}
Industrial Designer: {gap}
User Interface: {vocalsound}
Marketing: {vocalsound}
User Interface: Okay , so is everyone happy with that ?
Industrial Designer: Ah yes yes , that seems good .
Marketing: Okay .
User Interface: Right well that's the end of my presentation .
Marketing: 'Kay . I'm gonna pull this off . {vocalsound}
Industrial Designer: I think if you just give it a second to maybe catch up .
Project Manager: Yeah , I think she said twenty seconds to um {disfmarker}
Marketing: Uh-huh .
Industrial Designer: I'm sure we'll have by the end of today .
Marketing: Okay . {vocalsound} I'll give it another go . Yeah , there we go . {vocalsound}
Industrial Designer: {gap}
Marketing: Right , we've done some research into the functional requirements that people want out of their remote control . And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? We asked them sort of which buttons were useful for them . Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control . And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers . And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all . People concentrated on the channel buttons and the volume buttons and the power buttons . Uh we also asked them about speech recognition uh for remote control . And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age {disfmarker} forty five age group and older , people people weren't quite so keen on speech recognition . There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well . Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it . And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it . {vocalsound} Okay , so {disfmarker} My personal preferences from the marketing is that we need to come up with some {vocalsound} sort of sleek sort of good looking high high-tech {disfmarker} A design which looks high-tech , basically . Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said . Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control . That's worth thinking about . Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design . That that might be the market that we're we're looking for . And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to {vocalsound} speech recognition to change the channels . 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel .
Industrial Designer: Mm .
Marketing: {vocalsound} Okay um , and that's the end of the slide show . That's it . Cool .
Project Manager: What was that last wee bit there ?
User Interface: Do {gap} a lot of um {disfmarker}
Marketing: Um about speech recognition ?
Project Manager: Speech recognition ,
User Interface: {vocalsound}
Marketing: Yeah .
Project Manager: But that was only for young people that preferred it , older people didn't .
Marketing: Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so .
Industrial Designer: No what I maybe think is um it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition . Um .
Project Manager: Well that's right .
Marketing: Yeah . Yeah . Yeah .
Industrial Designer: And possibly the thing about the about the remote being lost we could have {disfmarker} You know with your mobile phone , you lose that and you can ring it . Maybe we can have some kind of sensor which is kept somewhere where you can {disfmarker} {gap} some kind of buzzer system between the two . So you can press a button which is always kept in one place
Marketing: Yeah .
Industrial Designer: and then it maybe buzzes to somewhere else , wherever the remote actually is .
Marketing: Uh-huh . Yeah . Yeah , we'd have t that would mean we'd have to put two products together as well ,
Industrial Designer: That is true , yes .
Marketing: which which again would probably be a bit expensive , but {disfmarker}
Industrial Designer: Hmm .
User Interface: There's key rings um that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that .
Marketing: Yeah .
Project Manager: Sounds reasonable .
User Interface: That'd probably be really simple ,
Marketing: Yeah .
User Interface: they're cheap .
Project Manager: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: Yeah . So {disfmarker}
Industrial Designer: So I guess it'd be something we could like attach to the {disfmarker} or like the same technology could be put inside the inside the remote .
Project Manager: Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition . But if you {disfmarker} I know . Um I was gonna say a sharp noise , you know a clapping of hand or whatever . {vocalsound} You'd want to try and av just have the one product that if {disfmarker}
Industrial Designer: Yeah . Yeah if we if we could have it in the actual remote like everything in one one device .
Marketing: Mm-hmm . Yeah .
Project Manager: Yeah . Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be .
Industrial Designer: {vocalsound}
Marketing: Yeah .
Project Manager: But you've then got the point if if you're not going with uh voice recognition then {disfmarker}
Industrial Designer: {gap} you could have an option to turn it off . Or {disfmarker}
Marketing: Mm-hmm .
Industrial Designer: Perhaps , um .
Marketing: Yeah .
Industrial Designer: So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels .
Project Manager: Mm .
Marketing: {vocalsound}
Project Manager: So uh {vocalsound} Any sugges Well , any conclusions ?
Marketing: Um would it take quite a while to sort of develop the speech recognition software in the remote control ?
User Interface: {vocalsound}
Project Manager: Well if it does then we can't .
Industrial Designer: Mm .
Marketing: Considering {disfmarker}
Project Manager: {vocalsound} It's that simple ,
Marketing: Yeah .
Project Manager: because we've got uh th th three um primary um uh requisites from uh from and email uh that was sent to me whereby we had {disfmarker} The design logo was one , which we've already mentioned . We've got um the remote was only for the television and not for {disfmarker} because that would make it too complex and we have to get it market quickly .
Marketing: Mm-hmm .
Project Manager: And the uh third thing was that um teletext uh as far as uh the management is concerned , um is becoming dated uh due to the popularity of the internet . So that means that uh {disfmarker}
Industrial Designer: 'Kay .
Marketing: Okay .
Project Manager: so these are the sort of three um extra parameters that have been put on this uh project .
Marketing: Mm-hmm .
Project Manager: So we're being focused effectively directly at a television and it seems to me that the management is uh wanting us to go down a narrow path and not opening out .
Industrial Designer: Yes .
Project Manager: So anything that uh is to be added , such as voice recognition et cetera has to be very simple and has to be very quick
Industrial Designer: Has to be simple enough to {disfmarker}
Project Manager: because time to market is is critical . S
Industrial Designer: {vocalsound} {gap} I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes . Um .
Marketing: Mm-hmm .
Project Manager: It would . But probably quick and simple is primary rather than added extras .
Industrial Designer: 'Kay .
Project Manager: Added extras would be nice , but the primary consideration is to get the project finished within uh this short time window , which effectively now is sort of four hours .
Marketing: Mm-hmm .
Project Manager: So {disfmarker} and if {disfmarker} and we've gotta get to the end . Uh d d I think I think first and foremost we've gotta get to the end and then get to the end with um added extras if possible .
Industrial Designer: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: Okay .
Marketing: So {disfmarker}
Project Manager: {gap} Right okay , uh so I need to {disfmarker} Right . So I don't know how long we have left of our uh time . But we have to make the decisions on uh the remote control functions
Marketing: About five minutes .
Project Manager: and how we were planning to proceed so that at the next uh meeting each person that's got a a a task to do is clear from this meeting what that task is .
Industrial Designer: Yes .
Marketing: Mm-hmm .
Project Manager: We'll also know w when the next meeting is
Industrial Designer: Um . {vocalsound}
Project Manager: I um {disfmarker} so we'll know how long we've got to complete that task . And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed . Does that make reasonable sense ?
User Interface: {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: Yes that seems right .
User Interface: Yeah .
Marketing: Okay , yeah .
Project Manager: So we have to come effectively to the decision on the remote functions so that you can decide what you're gonna be doing . And if dur between the time of this meeting finishing and the next meeting starting , if you get any additional information that uh only you have at that point in time you'd think would be relevant to other people in terms of their des decision making um process , then we should communicate that as quickly as possible and not wait until the next meeting .
Industrial Designer: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: Do it via the email
Marketing: Okay . Yep .
Project Manager: so that rather than coming you know {disfmarker} If you get the information just before the next meeting that's fine . Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate .
Industrial Designer: Okay .
Project Manager: But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their uh {disfmarker} on what they come up with {vocalsound} effectively at the next meeting .
Marketing: Yeah .
Project Manager: Okay .
Marketing: Mm-hmm .
Project Manager: Right , is there {disfmarker}
Marketing: So do we need to decide on the functions now ? S
Project Manager: I would guess so .
User Interface: Well I think it'd be really easy and it'd be a big advantage if we did have some sort of um kind of whistle back kind of function .
Marketing: Mm-hmm .
User Interface: 'Cause that'll solve kind of the frustration of losing it .
Marketing: Yeah and {disfmarker} Yeah and that was that was the number one sort of frustration that people said , so .
Project Manager: Yep .
User Interface: {vocalsound}
Marketing: I don't think there's anything else on the market that does that , so .
User Interface: Yeah . I don't really know about the voice recognition thing .
Project Manager: I {vocalsound} w well uh i
Industrial Designer: Maybe we should concentrate just on the whistle back function at the moment ,
Project Manager: Something simple . Uh if if our primary consideration is to get it there in time , time's short ,
Industrial Designer: and if something comes back {disfmarker}
Project Manager: you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product ,
User Interface: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: something that's quick and simple . So ,
User Interface: Yeah .
Project Manager: sounds good .
User Interface: And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology .
Project Manager: Well , so maybe a clap rather than a whistle would be {disfmarker} {vocalsound}
Marketing: Mm-hmm .
Project Manager: On the basis that if we've got {disfmarker} if we're catering to the whole age range , you want something that's easy to do ,
Industrial Designer: {gap}
Project Manager: now something that doesn't like whis uh
Marketing: No not everyone can whistle , can they , though ? {vocalsound}
Project Manager: Well I I I don't know . Well If you think that more people can whistle than clap then that's fine , then go for that option ,
User Interface: {vocalsound}
Project Manager: but if {disfmarker} I would have thought that more people could clap rather than whistle ,
Marketing: No ,
Industrial Designer: I'd go more {disfmarker}
Marketing: clapping , I think clapping ,
Industrial Designer: Yeah , f more for clap .
Marketing: yeah . Yeah .
Project Manager: so uh so clap option .
Marketing: Yeah .
Project Manager: Okay .
User Interface: 'Kay we've already decided that we don't need a teletext button , haven't we ?
Project Manager: Uh . Ef effectively that's what the that's what they're saying ,
User Interface: Is that one of the {disfmarker}
Project Manager: that uh if uh if people are now using the internet then you don't need teletext ,
User Interface: Hmm .
Marketing: {vocalsound}
Project Manager: so so take out teletext .
Marketing: {vocalsound} Taking out teletext , okay .
Industrial Designer: Did we decide on having the ten um the ten numbers
User Interface: Right .
Industrial Designer: and then the the little digit next to it which kind of enabled you to put them together .
User Interface: Yeah , I think so , so zero to nine .
Marketing: Mm . I think nowadays you can just get ones where it gives you a sort of a second or two to press another number ,
Project Manager: Yeah .
Marketing: so you can press any two and it'll sort of put them together .
Industrial Designer: Okay , ten numbers
User Interface: {vocalsound}
Industrial Designer: and then some kind of device to allow uh {disfmarker}
Marketing: Yeah .
Industrial Designer: I'll put delay to allow um multiple numbers .
Marketing: Yeah .
Industrial Designer: Or multiple digits .
Marketing: Yeah .
Industrial Designer: Did we decide anything about um the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ?
Marketing: Uh {vocalsound} we could possibly put an L_ {disfmarker} a sort of a L_C_D_ menu in , but that again is probably an expense that {disfmarker}
Industrial Designer: But just thinking um people probably {disfmarker} I mean you don't have {disfmarker} you only have to probably tune in the T_V_ once , but you have to be able to tune it that once .
Marketing: Yeah .
Industrial Designer: So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it . You can't really avoid that .
Marketing: Mm-hmm .
Project Manager: No .
Industrial Designer: Except the new digital markets which do it by themselves .
User Interface: Hmm .
Project Manager: But the but that's relying on the television market changing to an automatic
Industrial Designer: So that'll be in {disfmarker}
Marketing: Yeah .
Industrial Designer: Yes .
Project Manager: and if it is at the moment , that's fine . But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it {disfmarker} uh your device would become inoperable , or only operable in certain circumstances
Industrial Designer: Yeah . Yeah .
Project Manager: and the idea is to have an international market
Industrial Designer: Yeah yeah .
User Interface: Mm .
Project Manager: which is {disfmarker}
Marketing: Yeah .
Project Manager: And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's uh terribly high-tech .
Marketing: Yeah . I s I suppose um if people are buying remotes , then they're probably buying it to replace another remote
Project Manager: Possibly .
Marketing: 'cause all most tellies come with remotes , so .
Project Manager: That's right .
Marketing: I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in . {gap}
Industrial Designer: Yeah . So how would this menu function work ?
User Interface: Yeah .
Industrial Designer: Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions .
User Interface: {vocalsound} Yeah ,
Marketing: Yeah ,
User Interface: like the volume or something .
Marketing: that would be a good idea , yeah .
Industrial Designer: Okay .
User Interface: Yeah , 'cause you do need um kind of brightness and contrast and everything as well . My dad was watching a film the other week
Marketing: Mm-hmm .
User Interface: and it was too dark , so I had to go through it and turn the brightness up .
Industrial Designer: {gap} {gap} we're gonna have the the individual numbers
Marketing: Hmm .
Industrial Designer: and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide {disfmarker} Presu uh I think it'd be quite hard just for people to grasp um just off like the menu {gap} use different buttons you maybe have to have like some better instructions of how that would actually work .
Marketing: Uh {disfmarker} I'm not sure whether the sort of having people have a booklet 'cause one {disfmarker} the second most annoying thing that people found was having to learn the new one .
Project Manager: {vocalsound}
Industrial Designer: Right , okay um .
Marketing: So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing {disfmarker}
Industrial Designer: {gap} that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so .
Marketing: Right .
Project Manager: Okay , well .
User Interface: Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of um the bottom bit slides down , so there's kind of um everything else revealed ?
Marketing: Okay .
Project Manager: Mm .
Marketing: Yeah .
Project Manager: So y Ah That's a very good idea .
User Interface: So you don't use it that much , you don't have to see it all the time . But it's all there if you need it .
Industrial Designer: That is that is a good idea actually .
Marketing: Yeah , yeah .
Industrial Designer: Sor sort of a second .
Project Manager: So you keep um {disfmarker}
User Interface: Like a hidden panel .
Project Manager: Right we've got five minutes before we wind up this meeting , so I've been told . I don't know if you've got the same .
Industrial Designer: Okay . Uh not quite , but I guess {gap} .
Project Manager: Okay . So so keep um keep detailed functions um hidden at the back .
Industrial Designer: Keep the other buttons but hide them away .
User Interface: Hmm . And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu ,
Project Manager: Ah .
User Interface: but he can pretty much read a button if it's displayed properly .
Marketing: Mm-hmm .
Project Manager: Mm-hmm .
Industrial Designer: So {disfmarker}
Marketing: Yeah .
Industrial Designer: So um {vocalsound} we're gonna have to have to work out what's gonna be on these other functions as as well . So we're gonna have like two separate two separate lists , I guess .
Marketing: Yeah .
Project Manager: That's right .
Marketing: Yeah .
Project Manager: {gap} data functions hidden at back . Can bring out when needed .
Marketing: So th the {disfmarker} The detailed ones would be sort of brightness ,
User Interface: Yeah .
Marketing: uh sorta {disfmarker}
Project Manager: That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back . We have to decide .
Industrial Designer: So sh Should we decide in the next couple of minutes , and then {disfmarker}
Marketing: Mm-hmm .
Project Manager: I guess so .
Marketing: Yeah .
Industrial Designer: So on the {disfmarker}
Project Manager: So on front ,
Industrial Designer: {gap} about the number {gap} .
Project Manager: numbers ,
Industrial Designer: Um the volume up and down .
User Interface: And the volume ?
Project Manager: {vocalsound} volume .
Industrial Designer: Shall we have a mute button as well ?
User Interface: Um .
Project Manager: Sorry ?
Industrial Designer: A mute button as well .
User Interface: Yeah .
Project Manager: Mm .
Industrial Designer: Yeah . Or {disfmarker}
User Interface: Yeah I think they're handy .
Marketing: Mm-hmm . And probably a power one as well . {vocalsound} Dunno .
User Interface: I know it's probably like um not an issue to raise here , but um the whole thing about not using your standby uh because of the like waste of electricity {gap} . Have you seen the adverts ? Like if you boil the kettle that's full that's a waste .
Marketing: Mm-hmm .
Project Manager: Mm-hmm .
User Interface: If you leave your telly on standby it powers Blackpool for a certain amount of time .
Marketing: Yeah . {vocalsound}
User Interface: Like we should maybe try to discourage people from standby .
Industrial Designer: But then they might not buy it if they haven't got one . 'Cause people might just be too fickle and not want to change .
User Interface: Yeah , it's maybe too much of a big issue for here .
Marketing: Yeah .
Project Manager: {vocalsound} So so are you having the stand-by on the front , then ?
Marketing: Yeah . {vocalsound}
Industrial Designer: We can send out a flier with the device saying that you shouldn't leave it on stand-by .
User Interface: {vocalsound} Uh-oh danger sign .
Industrial Designer: I think you probably should .
Project Manager: {vocalsound}
User Interface: Yeah , but a little bit smaller .
Marketing: {vocalsound} Okay .
User Interface: {vocalsound} Compromise .
Project Manager: Well {vocalsound} {gap} .
Industrial Designer: Um are we gonna have the channel up and down as well as the number buttons ?
Marketing: Um 'cause yeah the market research said there is quite a lot of people do just zap around and flick , so .
Industrial Designer: Okay , so we'll have um {disfmarker}
User Interface: Right .
Industrial Designer: So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ?
Project Manager: Channel up and down .
Marketing: Um .
Project Manager: What else have we got ? What was that , sixteen ?
Marketing: Numbers is ten , volume is twelve ,
Project Manager: Volume button . How many volumes ?
Marketing: th Yeah si One up , one down .
Project Manager: Right okay .
User Interface: On mute .
Marketing: And a mute , yeah . That's sixteen isn't it , yeah .
Industrial Designer: Is there anything else ? Um .
Marketing: I don't think so , no .
Project Manager: Power button , stand-by , channel , up and down . So is that it ?
Industrial Designer: {gap}
User Interface: {gap} so .
Project Manager: Okay . That's sixteen buttons , you reckon . And then at the back ?
Marketing: You've got brightness and contrast .
Industrial Designer: Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be .
User Interface: And then {disfmarker}
Project Manager: Okay . So on the back it'll have brightness , contrast ,
User Interface: Mm-hmm .
Marketing: Yeah .
Project Manager: anything else ? You're also gonna have the channel tuner {gap} , as it were .
User Interface: Uh there's audio functions .
Industrial Designer: So tuner up and down , I guess .
Marketing: Yeah .
User Interface: Yeah .
Project Manager: Tuner , would that have up and down ? {gap} .
Industrial Designer: Um up {disfmarker} Tune one way , tune the o
User Interface: I think they normally do .
Project Manager: {gap} okay {gap} . Okay .
Industrial Designer: I I dunno I dunno possibly .
Marketing: Yeah .
User Interface: Yeah .
Marketing: And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in . So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah .
Industrial Designer: Oh yeah and th and a enter button just to select . Yeah , okay . Um I guess we're keeping s it simple . We don't really need any other audio funct uh functions because it's just volume up , volume down .
Project Manager: Um up volume , yeah , I would have thought so .
Industrial Designer: Um .
Marketing: Yeah .
User Interface: So I think um there's quite a lot of like Dolby surround studio , surround sort of things .
Project Manager: Okay .
Industrial Designer: Do they have their own {disfmarker} do they have their own controls on their actual products , then ,
Marketing: Yeah .
User Interface: Um maybe for the younger market .
Industrial Designer: or do you have to do it via the remote ?
User Interface: Um I think they've got their own controls in this kind of like hidden panel .
Industrial Designer: Yeah I suppose if we've got their {disfmarker} if they've got their own controls then we can avoid it for ours just to keep it simple .
Project Manager: Yeah . Yeah .
User Interface: Oh no , I mean um like there's kind of individual buttons for them , like on the T_V_ remote .
Industrial Designer: Oh , okay . Right .
User Interface: But I don't really know what they're for ,
Marketing: Mm-hmm .
User Interface: I've never used them .
Industrial Designer: Um .
User Interface: I just know they're something to do with Dolby .
Industrial Designer: Maybe unless something comes up then we should I think {disfmarker}
Project Manager: Well you might get some research . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Well shall we look into that and just get back together .
Project Manager: Okay .
Marketing: Okay .
Project Manager: Right so I'll do the minutes of uh this meeting .
User Interface: Right .
Marketing: Right .
Project Manager: And we'll meet back at I'm not sure . Um forty minutes , I believe is the time .
Industrial Designer: 'Kay .
Marketing: Okay . {vocalsound} {vocalsound}
Project Manager: Come on .


Project Manager: Okay . {vocalsound} Je croix que c'est dommage de le {disfmarker} it will be sad to destroy this prototype . It really looks like a banana .
User Interface: {vocalsound} It is a banana .
Project Manager: It is a banana . {vocalsound}
User Interface: It is the essence of bananas . I would be confused with this thing .
Project Manager: {vocalsound}
User Interface: {vocalsound}
Project Manager: {vocalsound} Mm .
Industrial Designer: {vocalsound}
User Interface: S
Project Manager: Okay .
Marketing: Mm-hmm . {vocalsound}
User Interface: How is everyone ?
Project Manager: Hi .
Industrial Designer: Hi .
Project Manager: So we are here for the detailed design meeting .
Marketing: {vocalsound}
Project Manager: {vocalsound} So {vocalsound}
User Interface: Mm-hmm .
Project Manager: we will uh {disfmarker} I will first present what we are going to do in this meeting . Then uh I've {disfmarker} I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with {disfmarker} it fulf if it fulfil the requirement or not . So
Industrial Designer: Mm-hmm .
Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , {vocalsound} to have a yellow banana shaped uh case with uh a rubber material around it
Industrial Designer: {vocalsound}
Project Manager: to be uh to feel spongy ,
User Interface: Like a banana .
Project Manager: {vocalsound} and uh also at the different aspect like having a wheel etcetera .
Marketing: {vocalsound}
Industrial Designer: Mm-hmm .
Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros .
Industrial Designer: Mm-hmm .
Project Manager: So for the financial aspect it's okay , we can uh {disfmarker} we can continue with this product uh as if ,
Marketing: {vocalsound}
Project Manager: {vocalsound} and we are now going to see the project evaluation with uh our marketing expert .
Marketing: {vocalsound} Yeah . Okay . So uh you can have my project in {disfmarker}
Project Manager: Yeah . You have a presentation ?
Marketing: Uh yeah just a {disfmarker}
Project Manager: Participant four , yes .
Marketing: {vocalsound} Four . Evaluation .
Project Manager: Okay . Okay .
Marketing: Okay . So you can go . We can go through .
Project Manager: Okay .
Marketing: So I made an evaluation and the the evaluation criteria is made according to {vocalsound} the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and {disfmarker}
Project Manager: Okay .
Marketing: okay so uh we have uh six points . We we talked about before .
Project Manager: Okay .
Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , {vocalsound} easy to find in a room , and robust ,
Project Manager: Yeah .
Industrial Designer: Mm-hmm .
Marketing: uh and uh uh I have a scale of uh seven points .
Project Manager: Yeah .
Marketing: Okay . So I go through all the uh all the points here ,
Project Manager: Yeah .
Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ?
Project Manager: Okay .
Marketing: And after we ha we have an an average , and uh we see .
Project Manager: Okay .
Industrial Designer: Mm-hmm .
Marketing: The {disfmarker} okay ? {vocalsound} Uh so uh fancy look and feel , what do you think ?
Project Manager: Okay . Maybe you can presen {vocalsound}
Marketing: F between o one and seven .
Project Manager: okay . Maybe {disfmarker} {vocalsound} hold it .
Marketing: {vocalsound}
Project Manager: {vocalsound} So I think it's uh very uh very nice . What do you think ?
User Interface: I give it a {disfmarker} I give it a five .
Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ?
Marketing: Yeah . {vocalsound} Seven is the {disfmarker}
Project Manager: I will give a six .
Industrial Designer: I will give a a five .
Marketing: {vocalsound} Mm-hmm .
User Interface: {vocalsound} And you ?
Marketing: {gap} sorry .
User Interface: Do you vote uh Christine ?
Marketing: {gap} eh ?
User Interface: Do you also vote ?
Marketing: {vocalsound} No , I just want to see something {disfmarker}
Project Manager: Maybe we all have to agree on a common {disfmarker}
User Interface: Well , we can {gap} very easily {vocalsound} .
Project Manager: Yeah .
Marketing: Mm-hmm .
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: Uh I think uh {gap} {vocalsound} and need to {gap} as well {vocalsound} .
Project Manager: No problem . So
User Interface: {vocalsound}
Marketing: Need to {disfmarker}
Project Manager: this is your {disfmarker}
Marketing: uh I don't know if you {disfmarker} we ha we have to put uh one uh f If it's better or {disfmarker}
Project Manager: One is most {gap} .
User Interface: I {disfmarker}
Marketing: Uh-uh .
Project Manager: Well , we can choose what we want .
Marketing: Um . Yeah .
Project Manager: Okay , let's say that seven is the best .
Marketing: Or maybe we can say s seven is the best mm {vocalsound} .
Project Manager: Okay . So so do note the grade we have five , six for me ,
Industrial Designer: Five .
Project Manager: five . And what what's your choice ?
Marketing: Oh sorry . {vocalsound}
Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ?
Marketing: Six {disfmarker} Uh s you can {disfmarker} how much what ?
Project Manager: How much would you {disfmarker} you don't answer to this uh questionnaire ?
Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh {disfmarker}
User Interface: So it will have five point five average .
Project Manager: Five point five average .
Marketing: Yeah .
Project Manager: Okay .
User Interface: Mm .
Marketing: Wa can {gap} . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Okay .
Project Manager: Well , does it {disfmarker}
Marketing: {vocalsound} I sorry .
User Interface: {vocalsound}
Marketing: Okay . So after , the technological aspect ?
Project Manager: Okay , techne technological aspect .
Marketing: So we we said uh we have uh a new technological uh thing with a wheel .
Project Manager: Yeah , we have the wheel . We also have the rubber material ,
Marketing: Uh .
Project Manager: which make it uh like new also . I think I would give a five .
User Interface: It's {gap} four .
Project Manager: Four ?
Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation .
User Interface: Yeah .
Industrial Designer: The rubber is {disfmarker}
Project Manager: Okay .
Industrial Designer: Uh a four . I I {disfmarker}
User Interface: D are we including the voice {disfmarker} are you glu are we including the voice in the end or not ? Huh ?
Project Manager: No .
User Interface: No . Okay .
Project Manager: So
Marketing: No .
Project Manager: what's your uh grade ?
Marketing: Four .
Project Manager: Four ? So we have four , four f and five ?
Marketing: We can put four ?
User Interface: Yeah .
Project Manager: Yeah , four . Four , yeah , let's put four .
User Interface: For twenty five .
Marketing: Everyone is okay or {disfmarker} four poin Four .
User Interface: Yeah .
Marketing: Okay .
Project Manager: Doesn't it {disfmarker} {vocalsound}
Marketing: Very easy to use . Do you think it's easy to use ?
Project Manager: Yeah , I think so . Yeah .
Industrial Designer: Yeah .
User Interface: I give a seven , I think .
Industrial Designer: Six .
Project Manager: I would give a {disfmarker} I would give a seven as well . It's very easy to use .
Industrial Designer: Six .
Marketing: Mm , six for me also .
Project Manager: So
User Interface: 'Kay .
Marketing: Six point five . {vocalsound}
Project Manager: six point five .
Industrial Designer: Six six six point five .
Project Manager: Okay .
Marketing: Okay . {vocalsound} Is it fashion ? {vocalsound}
Project Manager: Oh yeah ,
User Interface: {vocalsound}
Project Manager: its its f its fruit fruit shape .
Marketing: Seven ? {vocalsound}
Project Manager: I would say seven . And is very very nice design .
Marketing: Yeah it's fashion , because it's a fruit ,
User Interface: Yeah , we can we can put a seven here .
Marketing: and we say that the {disfmarker}
Industrial Designer: Yeah , seven .
User Interface: Yeah .
Marketing: yeah , seven .
Project Manager: Yeah . Seven , okay .
User Interface: Yeah . Well , we hope .
Industrial Designer: {vocalsound} Easy to find .
Marketing: {vocalsound} Uh easy to find in a room ? {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} I lost my banana . {vocalsound}
User Interface: {vocalsound} {vocalsound}
Project Manager: I think you can't miss it .
User Interface: {vocalsound} Yeah .
Project Manager: Okay .
Marketing: Yeah ?
Industrial Designer: Uh .
User Interface: Yeah , I think it's cool . I think we can put a six here .
Marketing: We have the lightning , or {disfmarker}
Project Manager: Yeah , we have {vocalsound} the {vocalsound}
Marketing: The lighting .
Project Manager: we don't sesh especially have the lightning
User Interface: {vocalsound} So you'll make the material transparent
Project Manager: but {disfmarker}
Marketing: {vocalsound}
User Interface: so that it uh lights up completely , or {disfmarker}
Project Manager: So it's yellow . It's okay .
Marketing: {vocalsound} Yeah . {gap}
Project Manager: I think it's very easy to {vocalsound} {disfmarker}
Marketing: Seven ?
Project Manager: I would say seven . It's hard to miss it .
Industrial Designer: {vocalsound} Six . Yeah , okay .
User Interface: Yeah .
Marketing: Is it {disfmarker} is it robust ?
Project Manager: Yeah , it's rubber , made of rubber ,
Industrial Designer: Uh f yeah , it's ru it's rubber .
Project Manager: I think it's m it's uh more rubber than uh other remote control .
Industrial Designer: Yeah . {vocalsound}
User Interface: Yeah the only problem there might be {disfmarker} which {gap} know , i if it's very sensitive ,
Project Manager: Yeah .
User Interface: they will ,
Industrial Designer: Yeah .
User Interface: I don't know {disfmarker}
Project Manager: But it is uh {disfmarker} it is surrounded by rubber material .
Industrial Designer: Yeah .
User Interface: Yeah , okay .
Project Manager: So maybe we can put a six .
Industrial Designer: Yeah .
User Interface: Mm .
Marketing: {vocalsound} Everybody is okay , six .
Industrial Designer: Six or five . Five {vocalsound}
Project Manager: Six is okay ?
User Interface: Six , yeah , for me .
Industrial Designer: Six .
Marketing: Yeah . {vocalsound} Okay .
Project Manager: Yeah .
User Interface: Yeah .
Marketing: S now {vocalsound} um so .
Project Manager: Tadada . We have to sum up everything .
User Interface: Twenty .
Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six {gap} .
User Interface: Thirty . Thir
Marketing: That's that's okay ? Six .
Project Manager: {vocalsound} Six is a good {disfmarker}
User Interface: Okay .
Marketing: Good . Uh if we say that seven it's uh it's the better ,
Project Manager: Yeah , the be .
Industrial Designer: {gap}
User Interface: Yeah , the top {disfmarker}
Marketing: and when uh s six sit six are good {disfmarker} it's a good uh p product , I think .
Project Manager: Okay , so six is a {disfmarker}
User Interface: Mm . So will become eight soon ?
Project Manager: So it's a good evaluation , I think . It's very promising .
User Interface: Yeah , well it's a bit biased . {vocalsound}
Project Manager: Huh .
Marketing: We have a good price and uh {vocalsound} .
Industrial Designer: Yeah .
Project Manager: So this prototype is quite nice . {vocalsound}
User Interface: Okay .
Marketing: Good .
User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house ,
Marketing: {vocalsound}
Project Manager: Yeah . Okay .
User Interface: uh quite big also ,
Marketing: {vocalsound}
User Interface: and they were selling {gap} something like a hundred Euros , two hundred Euros .
Project Manager: {vocalsound}
User Interface: Just a {vocalsound} just a phone , wireless .
Project Manager: So having this at twenty five Euros is uh quite attractive , I think .
Industrial Designer: Mm-hmm .
User Interface: Yeah .
Project Manager: I think the {disfmarker}
Industrial Designer: But almo also the complexity between a phone and a remote control is not {disfmarker} cannot compare .
User Interface: Yeah . Yeah ,
Project Manager: Yeah .
User Interface: it's much more complex , but {disfmarker}
Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer .
Industrial Designer: {vocalsound}
Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting .
Marketing: {vocalsound}
Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party .
Industrial Designer: {vocalsound} Start to eat banana . {vocalsound}
User Interface: {vocalsound}
Project Manager: I don't know if it's provided by uh by the meeting staff .
User Interface: {vocalsound}
Marketing: Mm-hmm .
User Interface: Okay .
Project Manager: {vocalsound} Okay so congratulation . {vocalsound} Nice product .
Industrial Designer: Yeah .
User Interface: {vocalsound} Congratulations to the team . Uh very well , we worked together fantastically .
Marketing: {vocalsound}
Project Manager: Yeah .
Industrial Designer: {vocalsound}
Project Manager: I think it was a good collaboration uh . Aspect .
User Interface: {vocalsound} So what does the management say ?
Project Manager: Sorry ?
User Interface: What does the management say ?
Project Manager: I think we will have um much bigger project next time and a much bigger salary as well .
User Interface: Ah .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: All it depends on who watch this meeting .
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} Yeah . {vocalsound}
Project Manager: {vocalsound} We don't know . {vocalsound}
User Interface: Yeah .
Project Manager: Okay , so
User Interface: Okay .
Project Manager: good guys {vocalsound} ,
Marketing: {vocalsound}
Project Manager: so see you for next uh successful project . {vocalsound}
Industrial Designer: Okay . Yeah . Fruits .
Marketing: Mm 'kay .
User Interface: Mm .