Industrial Designer: {vocalsound}
Project Manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control .
User Interface: {vocalsound} Okay .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} So {gap} . {vocalsound} So let's see the {disfmarker} what did you prepare .
User Interface: Yeah , so can you go out to the shared folder ? Mm the shared folder .
Project Manager: Sh share folder for th your presentation ?
User Interface: Yes . We have a presentation .
Project Manager: Because I have here {disfmarker}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Uh {disfmarker} {gap} So I got the participant uh three . W uh {vocalsound} . Three . It's the final design , yeah .
Project Manager: Okay just one {gap} .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} S so so I discussed with Guillaume .
Industrial Designer: Mm . {vocalsound} Yeah .
User Interface: Right . {vocalsound} And uh {vocalsound} so we have {vocalsound} {disfmarker} and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . So we come up with two versions . One with and one without L_C_D_s . Um but both comes with a charger and then detachable and uh or {gap} control module . And detachable big buttons for all people um . So {vocalsound} .
Industrial Designer: {vocalsound} S okay so I'll show you the the two prototypes {vocalsound} . Here we have the first one with the beautiful uh L_C_D_ um display . You you can s here . And you can uh just um browse into the the navigation menu by uh joystick joystick-like uh button .
User Interface: Mm .
Industrial Designer: You can uh choose the direction and if you just push on it it's considered like a enter function .
User Interface: Mm . Mm-hmm .
Industrial Designer: You have on the mm on the side here the microphone for the {vocalsound} for the speech recognition system here .
User Interface: {vocalsound}
Industrial Designer: And here the the switch that control if you want {disfmarker}
Project Manager: Why you why you you put it in the the side ?
Industrial Designer: Well I I I think uh it's the {disfmarker}
Project Manager: It's not a good place maybe {gap} .
Industrial Designer: Yeah but {disfmarker}
User Interface: No i i it's the all around camer uh microphone isn't it . The the microphone picks up the speeches from anywhere .
Industrial Designer: Yeah .
Marketing: Is it an only a single mic or a microphone array ?
Industrial Designer: Well so it's a microphone array .
User Interface: {vocalsound}
Project Manager: Oh it's very costly , microphone array {vocalsound} .
Marketing: Mm-hmm .
Industrial Designer: {vocalsound} No
User Interface: Yeah {vocalsound}
Industrial Designer: it's just a single microphone , and you {disfmarker} I I think uh we we put it here because I think when you when you are browsing your L_C_D_ you will be close to {disfmarker}
User Interface: Mm .
Marketing: Yeah .
Industrial Designer: well it's better to to to place it here th than here , for instance .
User Interface: Yeah {vocalsound} yeah .
Marketing: Okay .
Industrial Designer: And here is a little switch that control if you want the the speaker uh recognition system to um to be on or off . And uh so this remote control comes up with its charger .
Project Manager: How much does it cost this one ?
Industrial Designer: Well this this prototype is um made for about uh well fi fi fifteen fifteen dollars
User Interface: For the {disfmarker}
Project Manager: Fifteen dollars ?
User Interface: Yeah .
Industrial Designer: {vocalsound} fifteen dollars ,
Project Manager: Ah it's above it's above the budget .
Industrial Designer: but uh well it's not it's not uh {disfmarker} yeah , but uh it's just a prototype and if we uh if we optimises the um the uh {disfmarker} voila .
Marketing: The cost would be le reduced .
Industrial Designer: Yeah the {gap} and the the production costs we we can achieve uh about ten dollars . {gap}
User Interface: Mm . Hmm .
Project Manager: How many b battery is there ?
Industrial Designer: How many , excuse me ?
Project Manager: Battery .
Industrial Designer: Well uh f battery , we use uh about uh {disfmarker}
User Interface: Is it n the two A_A_s batteries in it .
Industrial Designer: Yeah .
User Interface: A_A_ rechargeable batteries .
Industrial Designer: Rechargeable of course ,
User Interface: Yeah rechargeable batteries .
Industrial Designer: because we have the charger .
User Interface: We have the charger so it's no problem .
Industrial Designer: Yeah and you just {disfmarker}
Project Manager: So one one battery ?
Industrial Designer: On uh yeah one battery .
Marketing: Is that two or one ?
User Interface: {vocalsound}
Project Manager: It's kinetic reserve .
User Interface: {vocalsound} Actually uh it's a flexible thing .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: You just n uh {disfmarker}
Marketing: Now what is the whole day rating for that ?
Industrial Designer: The {disfmarker} excuse me ?
Marketing: Whole day's rating .
User Interface: {vocalsound}
Marketing: What type of battery ?
Industrial Designer: Oh yeah it's just a r uh simple battery a rechargeable uh {disfmarker}
User Interface: Yeah yeah .
Industrial Designer: if you uh like it's exist .
Marketing: Something like a two A_ , A_ three size batteries ?
Industrial Designer: Yeah .
User Interface: Yeah {vocalsound} .
Marketing: Mm-hmm .
Industrial Designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger
User Interface: Yeah . Yeah .
Industrial Designer: and uh leave it uh alone , it's alright .
User Interface: Mm . {vocalsound} At uh {vocalsound} yeah .
Industrial Designer: Then the next time you pick it , oh
Project Manager: {vocalsound}
Industrial Designer: it works {vocalsound} .
User Interface: I forgot to tell you there is only a single button there , b this button {disfmarker}
Industrial Designer: Yeah just explain the button uh Norman .
User Interface: yeah alright . This button is like the mouse {disfmarker} is like a joystick ,
Industrial Designer: {vocalsound}
User Interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it {disfmarker} the additi functions associated to all the actions you ma you have a click you have a double click all in a single button {vocalsound} .
Project Manager: Mm .
Industrial Designer: {vocalsound}
User Interface: You can move up , down , left , right , or you can do a swing . So a swing to the left , a swing to the right defines other functions . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement {vocalsound} .
Marketing: And the L_C_D_ is this one , on the remote ?
User Interface: Yeah . This is the version y that comes with L_C_D_ .
Industrial Designer: Yep .
Marketing: Yeah .
User Interface: Here I present another version without the L_C_D_ .
Industrial Designer: {vocalsound}
Project Manager: I think it's not a good idea because after maybe one or two months of function is {gap} getting destroyed .
User Interface: Mm .
Project Manager: If you
User Interface: Uh okay this is new prototype uh {vocalsound} .
Project Manager: {gap} {disfmarker}
Industrial Designer: Yeah it's {disfmarker}
Project Manager: {vocalsound}
Industrial Designer: So we have the the second version also with the different uh button configuration . The second version is also simpler , we d uh we had just uh I have to put the microphone also {vocalsound} .
User Interface: {vocalsound} Yeah yeah .
Marketing: {vocalsound}
Industrial Designer: So basically th it's the same uh {disfmarker}
Marketing: Uh-huh and also the switch .
Project Manager: {vocalsound}
Industrial Designer: yeah {vocalsound} .
Marketing: {vocalsound} Okay .
Industrial Designer: Basically it's the same uh things uh uh as uh I presented before . But here we have uh we have uh four buttons for navigation . Press one button uh acting as a a enter button .
User Interface: Mm . {vocalsound}
Industrial Designer: So um yeah according to what you said it's more robust to the user .
Project Manager: Mm-hmm .
User Interface: {vocalsound}
Marketing: Mm-hmm .
Industrial Designer: And uh it's also cheaper to produce . We can produce uh such remote control for about uh four dollars . {vocalsound}
Project Manager: No four dollars , it's {vocalsound} {gap} good . {gap}
User Interface: {vocalsound}
Marketing: And I think you forgot a point here to have an button to find the charger ,
User Interface: Oh no
Marketing: because that's a major that's a {disfmarker}
User Interface: th actually th we'll come to that point in our {disfmarker}
Industrial Designer: Yeah it's it's it's embed in the uh speech recognition system .
User Interface: Yeah .
Marketing: Okay
Industrial Designer: So {disfmarker}
Marketing: and if you disable speech recognition system then ?
User Interface: W w I'll I'll come to that point later on .
Industrial Designer: {vocalsound} so Norman will explain to you {vocalsound} .
Marketing: Mm hmm hmm hmm hmm hmm .
Project Manager: And we will we will serve the charger with this ?
User Interface: Yeah .
Marketing: Okay .
Industrial Designer: Yeah yeah of course mm {gap} .
User Interface: Th they {vocalsound} either these with the {disfmarker} uh the the charger any
Project Manager: With the remote control .
User Interface: in either versions you they they ha they use the same charger yeah .
Project Manager: Okay so the price of the charger included in the {disfmarker}
User Interface: Uh it's a standard module so you should get it for a cheap price uh {vocalsound} .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} Thank thank you {vocalsound} .
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: And so mm-hmm .
User Interface: It's that same charger that you can use for the hand-phone but uh again depends on the types . I think we have to investigate more on that , but {vocalsound} {disfmarker}
Project Manager: The price should be below twelve and a half Euro .
User Interface: {vocalsound} Yeah . Yeah
Project Manager: Well that's {disfmarker} so {disfmarker}
User Interface: but as the Marketing Manager says , people is willing to {disfmarker} people are willing to pay more for good design .
Project Manager: We have we have just {vocalsound} {disfmarker}
Marketing: Yeah people are willing to pay more ,
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: but the company is not willing to invest more at the moment .
Project Manager: The price of selling is twenty five Euros .
User Interface: Yeah . Yeah . Mm-hmm .
Project Manager: And the price of production {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Alright please uh go on Norman with the special features {vocalsound} .
Marketing: Or uh {disfmarker}
User Interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system ,
Marketing: {vocalsound}
User Interface: so is uh modular .
Project Manager: That's for this basis function and if you want more you pay more .
User Interface: Yeah yeah ,
Project Manager: {gap}
User Interface: for example the L_C_D_ , you can take it you can put it {disfmarker} put it back in , or you can use the other one ,
Marketing: Something like customised . Yeah
Project Manager: Yeah .
User Interface: or {vocalsound} the speech recogniser with the microphone yeah yeah .
Industrial Designer: {vocalsound}
User Interface: You want a microphone to put in the {vocalsound} speech recogniser you don't wan you pay less for the system you see {vocalsound} .
Industrial Designer: {vocalsound}
Project Manager: Okay .
Marketing: Mm hmm hmm hmm .
Project Manager: {gap}
User Interface: So {disfmarker}
Marketing: Hmm okay .
User Interface: It's pretty flexible in the yeah price {vocalsound} .
Industrial Designer: {gap} You also have the the the two other modules for the parental control
Project Manager: But {disfmarker}
User Interface: Uh yeah yeah you should present that .
Industrial Designer: that that you ca you can add up {vocalsound} to the {disfmarker} to your remote control
Marketing: And this is other one ?
User Interface: {vocalsound}
Industrial Designer: i i if you uh if you want to to have more more power on what you do , and uh which channel you want to choose and so on .
User Interface: {vocalsound} Yeah .
Industrial Designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up {disfmarker} they come up with their modules ,
Marketing: Mm hmm hmm hmm .
Industrial Designer: they just plug in it
User Interface: Yeah {vocalsound}
Industrial Designer: and they can have all the control they want here .
User Interface: Mm .
Industrial Designer: We also have this module for uh old people with big buttons , clearly labelled ,
User Interface: Hmm . {vocalsound}
Industrial Designer: and it acts like the previous one ,
User Interface: Yeah .
Industrial Designer: you just plug in and it works .
User Interface: {vocalsound} Yeah {vocalsound}
Marketing: Mm-hmm .
User Interface: the i the idea the the conceptual idea is that simplicity and powerful . Simplicity meaning that we have few buttons , powerful is that all the controls with {vocalsound} the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the mm the same powerful functionalities . But in addition with simplicity . So that's the best idea , the cond that that's our uh an innovation um uh i in this uh design here {vocalsound} .
Project Manager: Mm-hmm .
User Interface: Okay now we come to other important features that I did not tell you . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here {disfmarker} oop {vocalsound}
Industrial Designer: {vocalsound}
User Interface: it's very robust {gap} , it doesn't break and the material , what's the material again ?
Industrial Designer: The titanium
Project Manager: Titanium .
Industrial Designer: and so it's very uh {disfmarker}
User Interface: Again uh and the battery life is uh is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want .
Marketing: Yeah that's fine .
User Interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then um y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ {vocalsound} and you the you t you turn off the T_V_ , uh and then there's this message coming out that uh please put that back to the charger , so so that's the {disfmarker} or is it {disfmarker}
Marketing: Okay .
User Interface: that's the reminder part . Yeah and um {disfmarker} And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define
Marketing: Mm hmm hmm hmm .
User Interface: so {disfmarker} sorry ? {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: And then uh because of the chil because children are using the device so we have also a a {gap} of T_V_ programmes by genre , and this can be used by the adult or by the children . So instead of choosing the channel you are choosing the T_V_ contents of the night . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . Yeah . And {vocalsound} and for the materials that is cheap to produce I think uh it's quite clear from {disfmarker} yeah {vocalsound} .
Project Manager: {gap}
User Interface: And also like the {gap} and the fancy designs yeah .
Project Manager: What what's {disfmarker}
User Interface: Maybe we can improve more on the design but {vocalsound}
Project Manager: Maybe yeah .
Industrial Designer: {vocalsound}
Project Manager: What's the price to p to produce ?
User Interface: {disfmarker} uh this is the {vocalsound} {disfmarker}
Industrial Designer: Well so the price to produce {disfmarker} For uh the simplest one , say we start from four dollars to produce such a device .
Project Manager: With with with the charge ?
Industrial Designer: Uh it's about it {disfmarker} The {disfmarker} without without the charger
Marketing: With the charger ?
Project Manager: Okay .
User Interface: Yeah {vocalsound}
Industrial Designer: it's about uh well two dollars to produce uh the microphone and speech recognition systems .
User Interface: {vocalsound}
Industrial Designer: Two dollars for the uh for the add-on modules , and finally three dollars for the charger . So if you uh sum up uh everything wi with the L_C_D_ {vocalsound} , which costs two dollar , you have two plus four plus four plus two plus two .
User Interface: {vocalsound} Yeah .
Project Manager: We don't have charger . {vocalsound} {vocalsound}
Marketing: {vocalsound} I think we can use Excel {vocalsound} .
Industrial Designer: {vocalsound} It's about {vocalsound} {disfmarker}
Project Manager: We don't have all the options {vocalsound} .
Industrial Designer: so the total cost if you if you want all the fuct functionalities will be about uh fifteen dollars .
Project Manager: Charger we don't have charger here either .
User Interface: {vocalsound} Yeah .
Project Manager: No it's
Industrial Designer: But it's just if you want all functionalities .
Project Manager: it's below the the the budget .
User Interface: Yeah {vocalsound} .
Industrial Designer: Excuse me ?
Project Manager: It's below the bu the budget .
User Interface: {vocalsound}
Marketing: Yeah it's a nice input
Project Manager: We {disfmarker}
Marketing: but we have an other inputs from the l public demands .
Project Manager: {gap}
Marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: I think we can just go to my presentation then . We can wind up . Or we could uh come to some f uh final conclusions .
User Interface: {vocalsound}
Marketing: So the marketing made an evaluation criteria and these were some of the findings , and uh in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is {disfmarker} first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and uh very handy to hold .
User Interface: {vocalsound} Mm .
Marketing: And the second thing is it should be much more technologically innovative .
User Interface: {vocalsound}
Marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . And the third one is easy to use .
User Interface: Mm .
Industrial Designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons .
Marketing: Okay and if we go to the next slide , here you can find {disfmarker} these are the latest fashion updates , and so this {disfmarker} in Paris and Milan {gap} they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like .
User Interface: Spongy spongy . Mm mm .
Marketing: So I think it should be much more customised to make a different uh shapes .
User Interface: Mm {vocalsound} mm .
Marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy .
User Interface: But the the problem is that uh {vocalsound} {disfmarker} is it robust to mishandling ?
Industrial Designer: Okay .
User Interface: We have {disfmarker} you should find a material that is robust at the same time spongy {vocalsound} .
Industrial Designer: A sponge . {vocalsound}
Marketing: Yeah so uh {vocalsound} so finally we have these three criterias .
User Interface: Spongy {vocalsound} .
Marketing: One is fancy look , second is innovative , and third is easy to use .
User Interface: {vocalsound}
Marketing: {vocalsound} So these are the f uh three criteria on which we are going to build our remote .
User Interface: Mm-hmm .
Marketing: So {disfmarker} and we have an evaluation criteria for each one of these ,
Industrial Designer: Hmm .
Marketing: say that we have a seven point scale , from one to seven ,
User Interface: Mm-hmm .
Marketing: and for each of the product you could just give me the scale according to this .
User Interface: Mm .
Industrial Designer: {vocalsound}
Marketing: So now you have with L_C_D_ and without L_C_D_ ,
User Interface: Mm .
Marketing: so on this scale , if it is true , if it is {disfmarker} if it has a fancy look you could just tell me one , or if it is false , it doesn't {disfmarker} it looks uh {disfmarker} it doesn't look much fancy , then you could just tell me seven . So {disfmarker}
User Interface: {vocalsound} So {gap}
Marketing: {vocalsound} We can make our study on this and {disfmarker}
User Interface: so is the e evaluation depending on us or other users ?
Marketing: No no we have {disfmarker} you have designed two products now ,
Project Manager: Yeah .
Marketing: one is with L_C_D_ and without L_C_D_ .
User Interface: Yeah .
Industrial Designer: Yeah .
User Interface: But who will give the scoring uh we ourself or or a third party ?
Project Manager: You .
Marketing: According to you , no according to you designers , how will feel {disfmarker} does it uh with L_C_D_ and without L_C_D_ ?
User Interface: Mm .
Marketing: Okay let us make this L_ and without L_C_D_ . On on this scale the L_C_D_ remote control . How do you look {disfmarker} how does it look ?
User Interface: Mm . Mm .
Marketing: D is it very fancy or doesn't look much fancy ?
Industrial Designer: Well it doesn't look much fancy I'll I'll say three or four .
Marketing: And you both agree for that ?
Project Manager: And you ?
User Interface: {vocalsound} I think we can improve on the design .
Marketing: {vocalsound}
User Interface: Som someone um commented this is like a the stone age uh {gap} {vocalsound} design .
Industrial Designer: Yeah . It's it it {disfmarker} {vocalsound}
Project Manager: {vocalsound}
User Interface: Um we have been focused all all this {vocalsound} time on the {vocalsound} on the technical aspect , functional aspect , but also the simplicity .
Industrial Designer: Technical aspects .
Project Manager: Mm-hmm .
User Interface: As for the design maybe we c should hire a designer to help {vocalsound} .
Marketing: So I take three on {disfmarker} with L_C_D_ ?
Industrial Designer: Yeah a three .
Marketing: So without L_C_D_ how would you rate it ?
User Interface: Yeah {vocalsound} .
Industrial Designer: Uh four . I think it's it's uh more easy to make f fancy things when it's not complicated
Marketing: Four .
Industrial Designer: so removing the L_C_D_ um gives us a li more liberty to to have a fancy look .
User Interface: Yeah . {vocalsound} Yeah .
Marketing: And in the sense of innovativeness , with L_C_D_ .
Industrial Designer: Well it's it's the same for both so {vocalsound} I will give a five , six . {vocalsound}
User Interface: {vocalsound} Mm . {vocalsound}
Marketing: Five with L_C_D_ and {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Well five also uh {disfmarker} Norman please . {vocalsound}
User Interface: Yeah {vocalsound}
Project Manager: Uh {vocalsound} {disfmarker}
User Interface: from the innovation aspect I feel that uh what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that um {vocalsound} the retrieval of T_V_ programmes by content , because uh that is really innovative , and for now {disfmarker} and another innovation we have is simplicity and {disfmarker} simplicity , few buttons , we've uh {vocalsound} {disfmarker} A lot of functionalities .
Industrial Designer: With lot of functionalities .
User Interface: So that is uh that is uh for both th
Marketing: So without L_C_D_ ?
User Interface: Our gi I think that the our our product is uh has the best in all {disfmarker} well this is a biased judgement {vocalsound}
Industrial Designer: {vocalsound}
User Interface: because we designed them .
Marketing: No no according to design aspect we want to know how would you feel the innovativeness ?
User Interface: Yeah . {vocalsound} Uh the innovation is v is very high I think .
Project Manager: For L_C_D_ .
Marketing: With L_C_D_ .
User Interface: Both .
Marketing: And without L_C_D_ ?
Industrial Designer: Mm for both it's the the same innovations .
User Interface: For both . It's the same innovation . So maybe I can put six to seven .
Marketing: Okay .
Industrial Designer: {gap} six , let's go for six .
Project Manager: Without L_C_D_ .
User Interface: Both .
Marketing: No actually uh to make it with L_C_D_ you make more efforts . So I {disfmarker} there is high innovativeness included if you make it with L_C_D_ y
Industrial Designer: Yeah .
Marketing: then when it is without L_C_D_ there is not much innovativeness .
User Interface: Mm .
Project Manager: Uh no innovative yeah .
User Interface: Uh uh uh there w there was a there was a issue here is that what are what is the display on the L_C_D_ ?
Marketing: So we can't go {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} Talk about {disfmarker}
User Interface: We haven't really uh determined {vocalsound} what are {disfmarker} actually actually
Project Manager: {vocalsound}
Marketing: I mean that what you are sayin that's what the design {disfmarker}
User Interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: No it's like this ,
Project Manager: {vocalsound}
Marketing: I mean on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme .
Project Manager: So let's remove it .
User Interface: Yeah ? Yeah . Yeah but {disfmarker}
Industrial Designer: Yeah
Project Manager: But {disfmarker}
Industrial Designer: but you have the same programme on the T_V_ screen .
Marketing: Uh then {disfmarker}
User Interface: Yes exactly .
Project Manager: This is the problem .
Marketing: No on the T_V_ you don't it doesn't display on the T_V_ now .
Industrial Designer: If you have the L_C_D_ , but if n
Marketing: L_C_D_ ? Then uh there is no meaning in having it on the T_V_ .
Industrial Designer: Yeah .
Marketing: Or then again you have a channels , volume and all the stuff and what a
User Interface: But you cannot display all on a L_C_D_ .
Marketing: I mean that depends upon your design , so {disfmarker}
User Interface: Anyway for for the users who who who opt for L_C_D_ {vocalsound} we'll give them the give them the L_C_D_ ,
Marketing: I mean {disfmarker}
User Interface: we give what the customer uh wants , right .
Industrial Designer: Yeah .
User Interface: {vocalsound}
Marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which {gap} do you recommend e easy to use , with L_C_D_ or without L_C_D_ ?
User Interface: {vocalsound} {vocalsound}
Industrial Designer: Well I think both are really easy to use because there are few button buttons ,
User Interface: Yeah {vocalsound}
Industrial Designer: and uh well t p the menu are clear , well-organised , so {disfmarker}
User Interface: {vocalsound} Yeah . Yeah .
Industrial Designer: Well with little knowing of the technology you can you can easily use the product
User Interface: {vocalsound}
Industrial Designer: so I will give a six for the easy to use .
User Interface: Yeah I think {disfmarker}
Project Manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ .
User Interface: sorry . {vocalsound}
Project Manager: Because that's with L_C_D_ just will increase the price ,
Marketing: Yeah .
Project Manager: and I thi i they have the same rate so without L_C_D_ it will be {disfmarker}
User Interface: Yeah .
Marketing: Or we can just go back to the previous slide uh where we ha we have a few updates . So I mean in the product design you could just amend it to make some few changes
User Interface: {vocalsound} Yeah . {vocalsound} Yeah .
Marketing: according to fruit and vegetable or a spongy touch
User Interface: Yeah . {vocalsound}
Marketing: without L_C_D_ and without speech recognition . Even then our product is going to be very good .
Industrial Designer: Yeah , it's cheaper to produce .
Marketing: Yeah .
User Interface: Mm . {vocalsound} S {vocalsound}
Industrial Designer: And uh if the the {disfmarker} well if we have less technology we have more liberty to uh for the shape and uh things like that so {disfmarker}
Marketing: Yeah that's right .
User Interface: Yeah . I have another thing to say about the easy to use aspect . I think the easy to use uh aspect is different for different people .
Project Manager: Mm-hmm .
User Interface: For the young generation easy to use may be very complicated
Industrial Designer: Yep .
User Interface: because uh they w they wants lot of controls with lots of buttons . For kids they want simply the {gap} s similarit for the old people they want simplicity ,
Marketing: Yeah yeah that's right .
User Interface: so that's why {vocalsound} we have the parental module . Uh we can ha have {disfmarker} build a more complex design if if they want it , but but uh what I'm trying to say here is that the um {disfmarker} we have different sets of buttons for different kinds of people . So in terms of easy to use I think it's very user customisable . User customisation is very important yeah . Yeah
Industrial Designer: Yeah .
User Interface: so {vocalsound} {disfmarker}
Industrial Designer: Six .
Marketing: So without L_C_D_ I just take it five ?
Project Manager: Mm-hmm .
User Interface: W uh {disfmarker}
Marketing: Or you want it to be six ?
User Interface: I think it's the same .
Industrial Designer: Um six .
User Interface: Yeah .
Industrial Designer: Yes as you say , with better uh {vocalsound}
Project Manager: Without L_C_D_ .
Marketing: S s oh I think it's better to have this without L_C_D_ .
Industrial Designer: {disfmarker} yeah . And to improve the the look .
Marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also ,
User Interface: Yeah .
Project Manager: Yeah .
User Interface: Mm .
Marketing: and it's going to be much simpler to use .
Industrial Designer: Yes and to give us more liberty to have a fancy look so
User Interface: Yeah .
Industrial Designer: so let's go back to our laboratory and {vocalsound} {disfmarker}
User Interface: {vocalsound} To improve on the design .
Project Manager: What a what what about the sys speech recognition ?
Marketing: So .
Project Manager: {gap} what about the integration of speech recognition ?
User Interface: Huh ? The speech recogniser is a add-on module . Right ?
Industrial Designer: Yeah .
Marketing: That's going to be an optional .
User Interface: {vocalsound} Yeah .
Marketing: If somebody wants to buy it they can have it , otherwise no .
Industrial Designer: {vocalsound}
Project Manager: Ah so it's optional with the {disfmarker} okay .
Marketing: It's an optional .
Industrial Designer: It's optional yeah , since well according to this study uh people more {vocalsound} likes more to have a spongy uh {vocalsound} remote control than {disfmarker}
Project Manager: I think it will be {disfmarker} I think i
User Interface: {vocalsound}
Marketing: Yeah .
Project Manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these uh {disfmarker}
Marketing: Yeah , but I mean if you have an add-ons , the kids may just uh hide the parental module
Project Manager: Yeah . Or ma yeah .
Marketing: and so that their parents can't use it {vocalsound} .
Project Manager: Or maybe parents they can for forget where they put it or ,
Industrial Designer: {gap}
Project Manager: so mayb better if you have all this in the same {disfmarker}
Marketing: In the same set , yeah ,
Project Manager: {gap}
Marketing: and and individual buttons to make them work .
Project Manager: Yeah .
User Interface: {vocalsound} The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children {disfmarker} {vocalsound} when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . So we might lose the customer because of this . I don't know ,
Project Manager: So you mean that even if these modules will be will be functional {disfmarker} uh will be optional .
User Interface: what do you think uh ? Yes exa what do you think , I don't know . You are Marketing Manag {vocalsound} .
Project Manager: Uh {disfmarker}
Marketing: I mean how to how to how to make a marketing survey that uh how many married couple {disfmarker} or how many couples have a T_V_
User Interface: Yeah . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: or to the number or singles who have a television .
Industrial Designer: Yeah .
Marketing: So based on that I think {disfmarker}
User Interface: Yeah . {vocalsound} But the the question is n does those modularity increase the production cost or decrease the production cost ? {vocalsound}
Project Manager: I think it inc increase . {vocalsound} {vocalsound}
Industrial Designer: Well you can {gap} {disfmarker} if you had uh something li
Project Manager: I think it i increases .
Industrial Designer: Oh no ,
Project Manager: {gap}
Industrial Designer: because if you if you add uh something {disfmarker} well yeah maybe because it's three different pieces uh to to to build but {disfmarker}
Project Manager: Hmm .
Marketing: But you can make it on a single P_C_ with three different options .
Industrial Designer: Yeah yeah yeah
User Interface: {vocalsound}
Industrial Designer: it's I think it's cheaper if you if you already built the all the {vocalsound} functionalities um on the same module , but uh {disfmarker}
User Interface: Mm . {vocalsound} Mm . Yeah .
Marketing: On the same P_C_B_
User Interface: Well well the other aspect is that if {vocalsound} in the {disfmarker} when they have the ar existing product you you gonna maintain the the {disfmarker} you're gonna keep the same customer ,
Industrial Designer: Yeah .
Marketing: yeah yeah .
User Interface: because the same customer will come back to buy other add-ons .
Marketing: Yeah that's right .
User Interface: So so {disfmarker}
Marketing: I mean you could just provide with an optional {gap} .
User Interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again .
Industrial Designer: {vocalsound}
Marketing: So it's something like a Microsoft product {vocalsound} update .
Project Manager: {vocalsound} And and we we we we we we don't want that .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} We're not trying to follow the Microsoft and we don't want to the m {gap}
Project Manager: {vocalsound}
Marketing: Updates and we sell it . We make updates and sell it {gap} .
Industrial Designer: {vocalsound}
User Interface: Yeah well if the buyers can be up the th would be {disfmarker} can be upgraded , it would be a good thing right ?
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} Yeah .
User Interface: {vocalsound} Yeah , it depends on the v production . {vocalsound}
Marketing: And uh what's the idea about uh the shape of the remote controls ?
Industrial Designer: Well so {disfmarker}
Marketing: Uh can they be made into a fruit and vegetable types ?
Industrial Designer: Yeah yeah
Marketing: Do you require different types of P_C_B_s and {disfmarker}
Industrial Designer: I think we are {vocalsound} {disfmarker} yeah but we are also the um well the components will have to change because uh we have to deal with the shape and um {disfmarker} but I don't think it will uh increase the cost too much so {disfmarker}
User Interface: Mm .
Marketing: Or uh it could be like this {disfmarker} the P_C_B_ would be the same for all , but only the exterior uh shape is different o for all .
User Interface: Mm .
Industrial Designer: Uh well but it's a bit complicated to {disfmarker} if if if you need machines to {disfmarker} different machines to um ah well {disfmarker}
User Interface: Yeah . What we can change is to propose the {vocalsound} customers with skins . For example the i the mobile phones nowaday , they sell different kinds of skin
Marketing: Yeah , yeah that's right .
User Interface: and then people just feel that oh I have a new skin and looks better .
Industrial Designer: Yeah yeah we can have the same global shape
User Interface: Yeah .
Industrial Designer: and then uh add on skins and with with this uh tex spongy texture uh things like that .
User Interface: Yeah .
Marketing: Yeah that's right .
User Interface: Yeah . {vocalsound} Yeah you can pl in what material would that be in uh ?
Industrial Designer: Sponge . {vocalsound}
Marketing: I think you need to look into the material .
User Interface: Yeah or furry like a pet dog kind of thing {vocalsound} .
Industrial Designer: {vocalsound}
Marketing: Yeah yeah .
Industrial Designer: Okay .
Project Manager: So {disfmarker}
Industrial Designer: So we finished the prototype uh presentation if you have uh something else to say .
User Interface: {vocalsound}
Marketing: I think the Project Manager would be interested to look about the financial issues in making these models .
Project Manager: {gap} Project evaluation project satisfaction , for example . I don't know , we have to ask these question . We have to give answers so {vocalsound} {disfmarker}
Marketing: {vocalsound}
User Interface: {gap} I suppose that you {gap} this criteria , is it ?
Project Manager: {vocalsound} Project evaluation . {gap}
User Interface: {vocalsound} Room for creativity . This room is a bit small , but {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound} but I think it's okay for us to work with . {vocalsound}
Marketing: I feel it's fine , we know we don't need uh {disfmarker} I think it's okay .
User Interface: {vocalsound} Yeah mm .
Industrial Designer: That was good .
Marketing: This is fine for making a presentat for project presentations .
User Interface: Mm . Yeah anyway we have the laboratory nearby to build our modules so it's okay .
Industrial Designer: Yeah . {vocalsound}
Project Manager: Mm-hmm .
Marketing: And the leadership was excellent .
Project Manager: Yeah I think so {vocalsound} .
Industrial Designer: {vocalsound} {vocalsound}
User Interface: {vocalsound} Good job {vocalsound} good job .
Industrial Designer: Fine yes uh {vocalsound}
Project Manager: He gave you the liberty to talk as you wants {vocalsound} .
Marketing: Yeah that's right . Yeah that's right .
Project Manager: Uh the teamwork was very very good . I was really {disfmarker} I am very satisfying to work with with you .
Industrial Designer: Very democratic .
User Interface: {vocalsound}
Industrial Designer: Thank you {gap} {vocalsound} .
Marketing: {vocalsound}
User Interface: Thank you {gap} {vocalsound} .
Project Manager: {vocalsound} Oh {gap} .
Industrial Designer: Alright .
User Interface: Alright .
Marketing: And new ideas found . Any new ideas to make these presentations more interactive and more interesting ?
User Interface: Mm . {vocalsound}
Industrial Designer: {vocalsound} Come up with new product {vocalsound} .
Project Manager: {vocalsound} Less fancy .
Marketing: {vocalsound} I mean uh what type of product would you think {disfmarker} could we make this more interesting ?
User Interface: Mm we {disfmarker} I I know something , we need more cakes , more biscuits on the table while we have meetings . {vocalsound}
Industrial Designer: Yeah and also more well uh {vocalsound} more seriously I think it's it's a good idea to have uh clear clear points whenever we do a meeting
Marketing: {vocalsound}
User Interface: Mm . {vocalsound}
Industrial Designer: uh prior to the meeting to have uh well a list with the points who will be discussed or things like that , but I think it's alright . We achieved uh project goal I think .
Marketing: Yeah
Project Manager: De
Marketing: that is within the budget .
Project Manager: {vocalsound}
User Interface: Mm .
Industrial Designer: {vocalsound} It's w yes , more or less .
Marketing: And the evaluation was {disfmarker}
Project Manager: Without without L_C_D_ , without speech recognition , it will be simple .
Marketing: Yeah that's right .
Industrial Designer: Yeah but {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Alright . So .
Marketing: And the next is celebration .
Industrial Designer: So uh coffee machine .
Marketing: So {disfmarker}
Project Manager: Yeah {vocalsound} free free coffee
User Interface: {vocalsound} Alright then , we finished ?
Industrial Designer: {vocalsound} Okay .
Project Manager: Yeah thank you for your work and {disfmarker}
Marketing: Yeah thank you , thank you very much .
User Interface: Thank you very much .


Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control .
Industrial Designer: {vocalsound}
Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at {gap} . So first to {disfmarker} we have to make a small painting . What have {disfmarker} do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use {vocalsound} the pen and the eraser . So {disfmarker} Now . We all have to use this one .
Industrial Designer: {vocalsound}
Project Manager: You have to make your own favourite animal .
Marketing: {vocalsound}
Project Manager: So I'll make an example .
Marketing: Yep .
Project Manager: First don't touch that things .
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} You can use the pen . And then you can make {vocalsound} um something .
Industrial Designer: {vocalsound} Nice .
Marketing: {vocalsound} {vocalsound}
Project Manager: {vocalsound} Um you can change some things .
Industrial Designer: {vocalsound}
Project Manager: Um format , line , and change it . {gap} {disfmarker} {vocalsound} {vocalsound} And you can change the colour .
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: An elephant . {vocalsound}
Project Manager: {vocalsound} So that's it . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: So {disfmarker} So and after it you have to save it .
Marketing: {vocalsound}
Project Manager: Now we can make a new one .
Marketing: Okay .
Project Manager: You have to paint now . {vocalsound} So you're next .
Marketing: Oh . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: 'Kay .
Marketing: Well we will try . Where it going ?
Industrial Designer: {gap} .
User Interface: Hmm . That's uh strange . {vocalsound}
Industrial Designer: {gap} .
Project Manager: What is going on ?
Industrial Designer: {gap} pop-ups .
Project Manager: What are you {disfmarker} What ?
Marketing: Hmm .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {gap} .
Marketing: {vocalsound}
Industrial Designer: What is this , Pictionary .
Marketing: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Uh {disfmarker}
Project Manager: Um {disfmarker}
Industrial Designer: Uh a bird .
Project Manager: Is a {disfmarker} It is a {disfmarker} It is a {disfmarker}
Industrial Designer: Bird .
Project Manager: A duck .
Marketing: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Mm .
Project Manager: {vocalsound}
Marketing: So {disfmarker} Now save ?
Project Manager: Yes .
Industrial Designer: Yeah .
Project Manager: Hmm .
Marketing: Now uh blank ?
Project Manager: Blank , yes .
User Interface: Yeah .
Marketing: Yeah .
Project Manager: Okay next one . {vocalsound}
Marketing: {vocalsound}
User Interface: Okay . Let's try this . Uh {disfmarker}
Industrial Designer: {vocalsound} Whoo .
Marketing: Yeah , yeah .
User Interface: {vocalsound} Um . Mm-hmm . Mm .
Project Manager: {vocalsound} Oh . {vocalsound}
Industrial Designer: Oh not . Oh . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Okay . Okay . Yeah . No problem .
Marketing: {vocalsound}
Industrial Designer: Shit happens . {vocalsound}
Marketing: {vocalsound} {vocalsound} I'm not getting anything uh on my screen now . Okay .
Industrial Designer: A parrot . Ish .
Marketing: Wow . Oh .
Project Manager: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: He did it before .
Marketing: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
User Interface: Uh {disfmarker}
Project Manager: {vocalsound} {vocalsound}
Industrial Designer: {vocalsound}
User Interface: No , no . Yeah . Okay .
Marketing: {vocalsound} Nice .
Project Manager: Very good .
Industrial Designer: Oh .
User Interface: Uh blank .
Industrial Designer: Thank you .
Project Manager: {vocalsound} {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: Okay . Very good . So um you can always go back . {gap} So {disfmarker}
Marketing: {vocalsound}
Project Manager: {vocalsound} That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So {vocalsound} now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So {disfmarker}
Industrial Designer: Uh I will start .
Project Manager: F first {gap} .
Industrial Designer: Uh {disfmarker} {gap}
Marketing: {vocalsound}
Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think .
User Interface: No .
Industrial Designer: And uh g big buttons , {vocalsound} m uh that's easier to use than uh {disfmarker} I think . Not all the small buttons , you don't know {disfmarker}
Project Manager: Is this positive or negative , that uh big buttons ?
Industrial Designer: Big buttons , positive .
Project Manager: Positive .
Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for .
Project Manager: Okay . What are your experiences ?
User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the T_V_ set .
Project Manager: Mm .
User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it {disfmarker} in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh {disfmarker}
Project Manager: So and do they always have that ?
User Interface: Yeah , but {disfmarker} No no no . But I {disfmarker} my my experience is that it it it's convenient to have that .
Project Manager: It's easy to you .
User Interface: Yeah . Yeah .
Project Manager: Okay . 'Kay .
Marketing: Uh at home we have a T_V_ , a video uh recorder , a D_V_D_ player , and a satellite receiver . We have uh four distinctive remote controls for that .
Industrial Designer: {vocalsound} Thank you .
Marketing: That's not really ea easy .
Industrial Designer: Help also . {vocalsound} Thank you .
Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v {vocalsound} not easy to use . So we n barely used it .
Project Manager: Okay so they have too much . So next .
User Interface: Hmm .
Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? {vocalsound}
Industrial Designer: The weight . Not not too heavy .
Project Manager: Not too heavy . Yes .
Industrial Designer: Not much buttons .
Project Manager: Yeah .
Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it .
Project Manager: Yes .
Industrial Designer: When you push a but a button on the T_V_ , then you hear some {gap} {disfmarker} uh some sort of bleep .
User Interface: {vocalsound}
Project Manager: Like a phone .
Industrial Designer: And then you uh , hey there there's remote control .
Project Manager: Okay .
Marketing: Yeah .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Yeah .
Industrial Designer: {vocalsound}
Project Manager: So ,
Industrial Designer: Next .
Project Manager: that's {gap} .
User Interface: Yeah well that's {disfmarker} that are good ideas . Uh {disfmarker} Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um {disfmarker} Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh {disfmarker}
Project Manager: Okay .
Industrial Designer: {vocalsound}
Marketing: Yeah I think it uh {disfmarker} from a marketing point of view , it also has to look nice . Or you won't sell it .
Project Manager: Yes .
Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them .
Project Manager: Okay . This is {disfmarker} It has to be compatible with other things .
Marketing: Yes .
Project Manager: Okay .
Industrial Designer: I have one more idea . Just popped up .
Project Manager: Yes ?
Industrial Designer: Uh it it won't take a lot of batteries . So you don't {disfmarker} won't have to change the batteries uh once a week or uh once every two weeks .
Project Manager: No battery use . So more ideas ?
User Interface: Mm no .
Project Manager: No okay . It's only the first ideas . So {vocalsound} uh what are we going to do now is {disfmarker} Next meeting is in half an h hour . Uh {disfmarker} {vocalsound} Okay . Next meeting , half an hour . Um , what you have to do . Well look on your {gap} . And {disfmarker} Next instructions you'll get in your email . So {disfmarker} This is the first meeting . See you later in half an hour .
User Interface: Yes .
Industrial Designer: Okay . Thank you .
Marketing: Okay .