question: What did Apple 's `` Lemmings '' ad , which introduced Macintosh Office , do that made the ad unsuccessful ?
answer: insulting its own potential customers
turker_answer: Apple 's `` Lemmings '' ad , which introduced Macintosh Office , was made unsuccessful by insulting its own potential customers .
rule-based: Did Apple 's `` Lemmings '' ad , which introduced Macintosh Office , that made insulting its own potential customers the ad unsuccessful .