I just did a road trip to the U.S to try the #AppleVisionPro, and here are my top 3 takeaways after trying it:

1. The current #Apple store demo signals that they know the value of memories. A majority of the demo focuses on the intuitive user experience, and how incredible content that users capture can look and feel in-headset. I found an approximately 100 year old stereoscope at an antique store before heading to the U.S…the ability to feel present in past moments continues to be a driver for tech adoption. It’s no surprise that the ability to be transported back in time to past moments is a core part of the demo. But Apple Vision Pro allows for so much more…

2. Incredible experiences are coming, but there’s not enough there yet and those that are there need better ways to connect with their audience. Apple should be helping with this as it will help headset adoption, and profitability for devs. The #AppleVisionPro demo blatantly lacks experiences that transport users into the sense of presence that comes with great immersive experiences. There are already some incredible apps available for the Apple Vision Pro, which can help showcase what’s possible. I had to ask to see the Store and what's on there - it wasn't a part of the planned demo.

3. The user experience and visual fidelity is incredible. Connecting to the Apple ecosystem offers competitive value alone. I had very high expectations for this demo. Did it give me a ‘#magic’ experience like I was expecting? The overall user experience did, but sadly (or good temporary news for my wallet) the content I was able to try was great, but not ‘magic.’ Magic comes from moments, not tech features. I have no doubt this will rapidly evolve based on content I know is coming. What is lacking the most for me is the ability to capture and revisit 360 moments… I was able to do this with a cheap VR camera over 5 years ago. I hope to see peripheral devices that allow this.
Laura Mingail