The release of this ad is signaling 3 things:

1. Who Apple is going after first for #AppleVisionPro sales based on which iconic movie and TV show clips they’ve licensed (adults at least 30+)

2. That Apple is investing in content that reminds their audience they’ve aspired to put on a headset or goggles to go on adventures since they were kids

3. Expect more exciting content to roll out as Apple promotes the Apple Vision Pro. It started with the date in the morning… this ad in the afternoon… maybe soon a @SphereVegas ad at #CES…a #SuperBowl ad…
Laura Mingail