 MARA purchases 6,474 Bitcoin with convertible notes offering 
2024-11-28

Mining company MARA, formerly Marathon Digital, updated investors on November 27, outlining its acquisition of 6,474 Bitcoin BTCUSD through its recent 0% $1 billion convertible note offering.
According to the announcement, the company purchased an additional 703 Bitcoin following the initial purchase of 5,771 BTC at an average price of $95,395 per coin. The year-to-date, per-share yield of MARA's BTC is 36.7%, and MARA currently holds roughly 34,797 Bitcoin in its treasury, valued at approximately $3.3 billion.
MARA also purchased a portion of its 2026 notes for $200 million and will use the roughly $160 million remaining from the convertible debt raise to purchase more Bitcoin at more attractive levels during price dips.
The mining company's recent $1 billion convertible debt offering takes a page out of MicroStrategy's playbook of issuing corporate debt to acquire more BTC — a strategy that is growing in popularity among corporate institutions.
MicroStrategy's Bitcoin treasury play
MicroStrategy has been purchasing Bitcoin since 2020. The company's most recent debt raise was a $3 billion senior convertible note issue at 0% interest.
The capital raise is part of the company's ambitious 21/21 plan to secure $42 billion in funding over the next three years to purchase more Bitcoin and strengthen its balance sheet.
Despite the plan to use fiat-denominated debt to acquire Bitcoin, and heightened investor interest in the company, the price of Microstrategy's shares sank by approximately 25% on November 21, 2024.
The company purchased approximately 55,000 Bitcoin between November 18 and November 24 at an average purchase price of roughly $97,862 per BTC. This puts MicroStrategy's total Bitcoin holdings at roughly 386,700 BTC — making the company one of the largest holders of Bitcoin.
However, MicroStrategy's critics say the acquisition of Bitcoin through debt financing is a risky and unsustainable strategy — prompting some to question whether MicroStrategy is a bubble.
MicroStrategy could face financial trouble if the price of Bitcoin sharply declines, but won't face repayment obligations until 2028 — which should provide the company with a long runway to mitigate short-term market downturns.