Justin Sun Invests $30 Million in Trump-Backed World Liberty Financial (WLFI)
2024-11-26

Justin Sun, founder of Tron, has invested $30 million in World Liberty Financial (WLFI), a DeFi platform backed by Donald Trump. 
Despite Trump’s endorsement, the platform had struggled to attract investors, selling far fewer WLFI tokens than initially projected. However, Sun’s investment could potentially boost the project. 
A Much-Needed Boost for Trump’s World Liberty Financial (WLFI)? 
World Liberty Financial launched in September 2024, offering decentralized borrowing and lending services. Governance of the platform is driven by the WLFI token. The token became available for sale exclusively to non-US investors and accredited US investors. 
However, the token’s non-transferable nature and limited access contributed to slow sales. Before Sun’s investment, the project had just $21 million raised. This is far short of its $300 million target.
The Tron founder confirmed the transaction earlier today, on November 25. Blockchain data from Etherscan revealed that $30 million worth of WLFI tokens were purchased by Sun’s wallet associated with HTX (formerly Huobi). 
The WLFI “gold paper” highlights that a portion of token sale proceeds will go to a company owned by Donald Trump. 
However, this arrangement would only generate profits for Trump’s company after exceeding $30 million in sales—a milestone reached after Sun’s investment.
World Liberty Financial is led by a mix of Trump associates, cryptocurrency entrepreneurs, and financial experts. The platform is also supported by Donald Trump and his three sons, further tying its identity to the Trump brand.
Meanwhile, Justin Sun’s involvement in World Liberity Financial marks another unconventional move in his portfolio. Last week, he paid $6.2 million for the viral art piece Comedian—a banana duct-taped to a wall. 
The purchase caused a ripple effect in crypto markets, driving up the price of the Banana Gun token by 16%. The token, however, doesn’t have any link to the art. 
Earlier this year, Sun also moved his EIGEN tokens from the EigenLayer liquid restaking protocol to the HTX exchange. His bold investments continue to draw attention across both the art and cryptocurrency sectors.