BNB Chain Launches New Tokenization Service for RWAs and Businesses
2024-11-06

BNB Chain, Binance’s blockchain ecosystem, has launched a new asset tokenization portal focused on real-world assets (RWAs) and private companies. This service aims to provide low-cost access to a growing market.
The company sees tokenization as a critical path to attracting new users to its platform.
BNB Chain’s Tokenization Portal
BNB Chain, Binance’s blockchain ecosystem, has introduced a tokenization solution designed to let users tokenize investments in real-world assets (RWAs) and private companies.
The announcement, shared exclusively with BeInCrypto, highlights BNB Chain’s commitment to expanding access to tokenized assets. Jimmy Zhao, Senior Solution Architect at BNB Chain, emphasized this strategic focus on asset tokenization.
“BNB Chain’s mission is to onboard the next billion users to Web3. This one-stop tokenization solution is another step toward achieving this goal as it is designed to make Web3 accessible to non-Web3 savvy users. BNB Chain’s tokenization solution is a powerful tool for long-term growth and Web3 engagement,” Zhao claimed in an exclusive interview.
In other words, the firm believes that this new wave of RWA tokenization will only grow in popularity and attract huge numbers of newcomers. Ultimately, BNB Chain hopes to attract these newcomers with ease of use and low barriers to entry, and take a big chunk of this growth area.
RWA tokenization is just one area of focus for BNB Chain’s new service. It also plans to help private businesses, especially small and medium ones (SMBs), to launch their own tokens. Zhao called this solution a “powerful tool” for growth, and stated that tokenization can help businesses streamline operations or offer new customer loyalty rewards. For them, ease of use is pivotal:
“By simplifying asset tokenization, BNB Chain empowers SMBs to unlock new revenue streams, enhance asset liquidity, and engage customers in innovative ways without needing technical expertise. BNB Chain’s solution positions SMBs to compete in the digital economy more effectively,” Zhao added.
As a whole, Binance has been committing heavily to asset tokenization lately. In late September, Binance Labs’ Investment Director Alex Odagiu identified it as a key investment area for the future. Binance Labs also invested in OpenEden to facilitate RWA tokenization, especially US Treasury Bills.
Ultimately, long-term adoption and engagement will be this service’s bread and butter. New tokenized assets created on this platform will be subject to a risky new market, but BNB Chain won’t face exposure. Instead, this tokenization service will herd as many users as possible into this Web3 sector, and ideally acclimate them to Binance’s own infrastructure.