 Bitcoin treasury adoption grows in LATAM, mirroring US strategic BTC reserve plan 
2025-02-07
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While discussions about incorporating cryptocurrency into corporate reserves are slowly gaining traction in the United States, some of Latin America’s largest corporations are already jumping on the Bitcoin bandwagon—racking up significant gains on their investments and expanding crypto services to end-users in the process.
Following the lead of major firms like Strategy (formerly known as MicroStrategy) and even sovereign nations like El Salvador, which have accumulated significant amounts of Bitcoin, many in the region have turned to cryptocurrency as a way of diversifying savings and as a hedge against inflation which persistently plagues the continent.
Three Argentine companies, including Mercado Libre, the largest publicly traded firm in the entire region, currently hold a combined total of 1,300 Bitcoin in assets, according to data compiled by BitcoinTreasuries.NET on corporate and sovereign holdings. 
Top 10 publicly traded companies with Bitcoin holdings. Source: BitcoinTreasuries
The South American nation has drawn interest globally since pro-Bitcoin president Javier Milei took office more than a year ago, implementing a deregulation agenda and facilitating transactions in crypto and other currencies. But in some cases, interest from its corporations dates from even earlier. 
Bitfarms, a global BTC mining company headquartered in Canada but founded by Argentine entrepreneurs, is currently the largest holder of Bitcoin in the region, according to BitBo. The firm, founded in 2017, holds 870 BTC. Its most recent data shows that Bitfarms produced an average of 250 Bitcoin per month in 2024 through its operations, which include data centers in Argentina, Paraguay, Canada, and the United States.
Mercado Libre, the “Amazon of Latin America”
Dubbed the “Amazon of Latin America” for the dominance of its marketplace business throughout the region, Argentine unicorn Mercado Libre comes in next. The firm, with a market capitalization of $100 billion, set its sights on Bitcoin several years ago. In 2021, it invested less than $10 million in crypto, primarily in Bitcoin and Ethereum. It holds over 412 BTC (BTC) and 3,040 Ether (ETH), according to company documents, which amount to nearly $50 million at current market prices.
"I believe that Bitcoin as a store of value is better than gold,” said Argentine founder and internet billionaire entrepreneur Marcos Galperín at the time. Globant, a software company based in Buenos Aires, reportedly comes next, albeit with a smaller holding of little over a dozen Bitcoin. 
"The growing interest of Argentine companies in cryptocurrencies is not just a sudden marketing move," Natalia Motyl, an economist and crypto analyst, told Cointelegraph. 
For years, the country has been plagued by chronic inflation, creating fertile ground for cryptocurrency growth as Argentines turn to alternative assets to navigate these financial challenges. Companies, too, are no strangers to these struggles in a region burdened by weak currencies.
But to be sure, Mercado Libre and other regional giants are still far from being considered crypto whales. Compared to companies going all in on Bitcoin—like Strategy, which holds nearly half a million BTC—the amount Latin American firms have invested in this asset still remains relatively small. Indeed, while these investments have proven financially beneficial, there is also a branding aspect to it.
Latin America-based corporations ramp up crypto services
Even beyond treasury investments, the interest of Latin American fintech giants in the crypto business is growing significantly as these firms take notice of strong levels of adoption among citizens and recognize significant business opportunities.
With over 50 million fintech users across the region, Mercado Libre has recently launched its own stablecoin, dubbed the “Meli dollar,” in Brazil, its largest market. Earlier, the company introduced its token as part of a loyalty program to keep users engaged on its marketplace platform.
Motyl said that,
One of the largest firms facilitating crypto services in Latin America, other than specific crypto exchanges, is Nubank. The publicly traded Brazilian bank, which is partially owned by Warren Buffett Berkshire’s Hathaway and reports over 100 million users in Brazil, Colombia and Mexico, has been persistently growing its crypto offering to cater to the demands of the Latin American market. While it initially introduced trading in 2022, citing a “growing trend in Latin America,” it has since expanded its menu at a gradual pace.
In December, it announced it would allow users to swap BTC, ETH, SOL (SOL), and UNI (UNI) directly for USDC (USDC)—and vice versa. It said that as many as 30% of its users had USDC in their portfolios and has recently enhanced its reward program for these stablecoin investments.
“Swaps are a growing demand from clients as they start incorporating crypto assets into their strategies,” Thomaz Fortes, Nubank’s executive director of cryptocurrencies and digital assets, said in a press release. 
This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.