VanEck Launches SUI ETN, Expands European Strategy
2024-11-14

VanEck Europe launched a new exchange-traded note (ETN) based on SUI today. This product is available in 15 European countries and is one of several new VanEck ETNs in this market.
Amidst this development, SUI’s price is experiencing massive spikes.
VanEck Europe’s ETN Approach
According to a new press release, asset manager VanEck’s European branch is launching an exchange-traded note (ETN) based on SUI. This product will be available in 15 European countries, several of which are not in the EU. ETNs are very similar to ETFs, but they are riskier assets with generally looser regulatory restrictions.
VanEck Europe has been on a spree of ETN activity recently. Last week, it offered a PYTH-based ETN for the same 15 countries, available through the same exchanges. In October, it also added staking rewards to its pre-existing Solana ETN, which is again in Europe. The firm’s press release did not discuss its European ETN strategy but did focus on its choice of SUI.
“In our view, [Sui] has strong growth potential, because its consistently low transaction costs make it a real alternative to older blockchains. The VanEck Sui ETN gives investors the opportunity to participate in the development of this promising blockchain network in a… comparatively simple way,” said Menno Martens, Crypto Product Manager at VanEck Europe.
Martens also praised the Sui blockchain’s scalability and user-friendly design. VanEck Europe’s CEO Martijn Rozemuller also praised its transaction speeds, calling it a bridge between Web2 and Web3. Their choice of SUI is quite timely because it’s currently enjoying an all-time high with tremendous price spikes.
SUI reached this price spike on November 12, one day before the announcement. By the next morning, however, commentators noticed several bearish signals that might indicate a deeper decline. Shortly afterwards, HIPPO, the first SUI meme coin, launched, and this helped propel a continued market interest.
Between VanEck Europe’s announcement and SUI’s first meme coin, investor hype may be able to overcome some of these ominous long-term prospects. The entire crypto market is experiencing an unprecedented series of bullish portents, and SUI is no exception. Future development may or may not shake investor confidence, but that confidence has been bolstered today.
For now, this bullish signal for SUI is just one piece in VanEck Europe’s broader ETN strategy, whose overarching goals are unclear. All these ETN offerings in the last month have concentrated within this region, and the firm may continue to launch new products.